Good morning. My name is Stacy, and I will be your conference operator today. I would like to welcome everyone to the Cronos Group 2022 second quarter earnings conference call. Today's call is being recorded. At this time, I would like to turn the call over to Shayne Laidlaw, investor relations. Shayne, you have the floor.
Thank you, Stacy, and thank you for joining us today to review Cronos's 2022 second quarter financial and business performance. Today, I am joined by our Chairman, President, and CEO, Mike Gorenstein, and our CFO, Bob Madore. Cronos issued a news release announcing our financial results this morning, which is filed on our EDGAR and SEDAR profile. This information, as well as the prepared remarks, will also be posted on our website under Investor Relations. Before I turn the call over to Mike, let me remind you that we may make forward-looking statements and refer to non-GAAP financial measures during this call. These forward-looking statements are based on management's current expectations and assumptions that are subject to risks and uncertainties that could cause actual results to differ materially from those projected in the forward-looking statements.
Factors that could cause actual results to differ materially from expectations are detailed in our earnings materials and our SEC filings that are available on our website, by which any forward-looking statements made during this call are qualified in their entirety. Information about non-GAAP financial measures, including reconciliations to U.S. GAAP, can also be found in the earnings materials that are available on our website. We will now make prepared remarks, and then we will move into a question- and- answer session. With that, I'll pass it over to Cronos's Chairman, President, and CEO, Mike Gorenstein.
Thank you, Shayne, and good morning, everyone. I want to start by reviewing the progress we've made towards our strategic realignment initiatives since our last call. We've continued to work hard to set Cronos up for the future and to prepare our company in the short term as we move through a more volatile macroeconomic environment and uncertain timing regarding regulatory change throughout our current markets and those in which we may look to operate in the future. With a substantial portion of our Canadian manufacturing moving to GrowCo, the wind-down of the Peace Naturals Campus is going as planned, and we're on track to fully cease operations at the facility by the end of the year. This changeover has been efficient, and we're grateful to our employees and partners for ensuring a smooth transition of our operations.
The build-out of our own space at GrowCo is progressing well, and downstream processing equipment will be up and running in the coming weeks. We continue to be pleased with the cultivation operations at GrowCo and look forward to having this joint venture become a primary supplier of our products in Canada. The cost savings we expect to realize in GrowCo are intended to aid the margin profile of our products over time, which is a critical strategic goal for us. This quarter, GrowCo reported its preliminary unaudited revenue of approximately $5.2 million to non-Cronos customers. In the year-to-date period, GrowCo has achieved profitability. As a reminder, we are a lender to GrowCo and its principals. GrowCo began to repay its current $79 million senior secured loan in the first quarter.
These loan receivables, combined with our balance sheet of approximately $945 million in cash and short-term investments, set us up well to invest in new markets as they open. Balance sheet management through economic uncertainty is paramount, and our desire to maintain a significant industry-leading cash balance ahead of potential global strategic growth opportunities has guided many of our decisions year- to- date. In the second quarter, we implemented additional changes in the U.S. business as we continue to assess the best way to position our existing infrastructure to win in the U.S. and other markets globally with the borderless products we are creating today. In the coming months, to limit operating expenses while maintaining a foothold in the U.S., you'll see us pivot the Lord Jones brand away from the wholesale beauty category and lean into adult use product formats.
This will allow us to preserve the Lord Jones brand equity that should enable us to launch THC products and other cannabinoid products beyond CBD in the future. In addition, we've decided to focus our energy on the direct-to-consumer channel over wholesale opportunities. With the switch to a DTC focus, we are striving for a higher gross margin profile and can reduce our SG&A further. We are focused on creating borderless products and brands that can easily be adapted to emerging cannabis markets as they become commercially viable opportunities. The pivot in our U.S. business further drives us towards our singular focus of creating adult use cannabinoid products. Globally, we continue to be on track to deliver $20 million-$25 million of identified savings across operating expense categories in 2022, primarily driven by savings across sales and marketing, G&A, and R&D.
While rightsizing our cost structure to strengthen our overall business, we still continue to make significant progress with expanding our borderless product portfolio in Canada under the Spinach brand and its sub-brands, SOURZ and FEELZ. In the second quarter of 2022, according to Hifyre Data, Spinach held an approximate 18.6% market share in the gummies category. Furthermore, three out of four SOURZ ranked in the top 10 for market share in Canada in Q2, and all five of our gummy products across SOURZ and FEELZ that were available on the market in Q2 were in the top 15. Last week, to further build on our category leadership, we launched a gummy featuring CBN under the Spinach FEELZ brand, Deep Dreamz Blueberry Pomegranate, featuring 10 mg of THC and 5 mg of CBN per pack.
We intend to bring our success and learnings in the gummy category to the vape category as well. Following the switch to offering 1-g formats earlier this year, our Spinach vapes and FEELZ cultured CBD vape product lineups are doing well in market. In July, we launched another rare cannabinoid product featuring CBN, the Spinach FEELZ Blackberry Kush THC-CBN 1-g vape, which provides a mellow and dreamy high. In June, in partnership with Ginkgo, we achieved the productivity target for THCV, a cannabinoid believed to reduce the appetite-enhancing property of THC. Spinach FEELZ is our platform designed to deliver unique and enhanced experiences, made possible through proprietary blends of rare cannabinoids. We are excited about the possibilities THCV is expected to give us, and look forward to getting THCV products on the market in the future to complement our growing portfolio of rare cannabinoid offerings.
As a reminder, last quarter, we announced a bolstering of our flower portfolio to meet the increasing demand for the 28-g format. With the launch of strain-specific 28-g offerings, Wedding Cake and Tangerine Twist, we now have three flower SKUs in the top 10 for market share as of June 2022, according to Hifyre. Let me take a moment to discuss Cronos' retail sales performance in the Canadian market. All the following numbers will be referencing retail sales for the second quarter of 2022 provided by Hifyre. Cronos grew retail dollar sales by 69% year-over-year, while the broader Canadian market grew by just 23%. Differentiated gains for Cronos were driven by a 36% growth in flower versus no market growth, and 271% growth in vape versus the market growth of 34%.
We didn't offer edibles for the vast majority of second quarter in 2021, and now we have 14.3% market share in the broader edibles category, and 18.6% market share in the gummies category, maintaining our strong number two position in gummies. While we lag the market growth in pre-rolls, growing 9% versus market growth of 62%, we have a plan to improve this trajectory through SKU architecture and innovation. Despite challenges in the Canadian market, we continue to be focused on building profitable market share, utilizing our growing portfolio of borderless products. Moving to our results in Israel, coming off a record first quarter for the team, this quarter we celebrated the second anniversary of our Peace Naturals brand launch.
In the second quarter, we recorded $7.2 million in revenue of branded product sales, up 212% year-over-year. As of June 30th, we have sold more branded products than we did in all of 2021. Incredible growth in just one year. Similar to macro environments in other markets during early growth phases, Israel is not without its challenges. As we know well, regulations, especially in cannabis, can change rapidly. There are two regulatory challenges that the Israeli market is currently facing, a pause in cannabis imports and a slowdown in patient permit authorizations by the IMCA. While we believe the pause in imports will be resolved over the coming months, we feel well-equipped to manage a prolonged pause, given our domestic cultivation and third-party supply relationships in Israel. We believe the slowdown in patient permit authorizations led to an increase in competitive discounting.
Recently released patient permit data for July showed evidence of a recovery in patient growth, growing slightly over 2% sequentially from June. We expect these regulatory issues will be resolved over the coming months and our business will return to strong growth. We're invested for the long term in the Israeli market and plan to expand on our leadership position. Our products continue to be sold in nearly all pharmacies offering medical cannabis, and we maintained our top three market share status in the quarter. As this market evolves, our continued focus on product quality and innovation will differentiate us and drive more consistent patient and consumer loyalty with our brand, Peace Naturals. Moving to Australia, where we have an approximate 10% stake in Cronos Australia, the team is executing at a high level in the early stages of the market development.
Cronos Australia reported a preliminary 2022 revenue range of AUD 66 million-AUD 68 million, and an EBITDA range of AUD 10 million-AUD 11 million. Australia's cannabis market growth has picked up pace and is estimated to have a market size of AUD 400 million by the end of year 2022, up from AUD 230 million in calendar year 2021. We are pleased with the team's progress in this growing market. Turning to appointments within the organization, I am pleased to announce that Arye Weigensberg was appointed SVP, Head of Research and Development after serving in an interim capacity since November of 2021. Arye has been with Cronos since 2019 and has played a foundational role in our innovation program. Prior to serving as interim Head of R&D, Arye was the General Manager and Vice President of Research and Technology at Cronos Research Labs.
Before that, Arye was the CEO of Altria Israel, an Altria research and development hub. I'm confident Arye will drive Cronos' research and innovation initiatives forward as we look to the future and further develop our borderless product portfolio. Lastly, it's been a while since we could speak to momentum in Washington, D.C. regarding cannabis reform. Although we remain conservative in our thinking, we are pleased with progress moving in the right direction. We continue to see a wave of legalization in various forms state by state across the U.S., further building the support for legalization at the federal level. We continue to participate directly in various industry associations and through our Employees PAC to drive the initiative forward. Outside of direct participation through our government affairs initiatives, we also have an option agreement with PharmaCann, one of the country's largest cannabis companies.
We are pleased with their progress following their merger with LivWell Enlightened Health and are confident in their go-forward strategy as a combined company. Outside of North America, we are also seeing growing interest in cannabis legalization, leading to more potential market opportunities. Although most of these efforts are in their early stages, we are assembling a portfolio of borderless products with strategic infrastructure and partnerships globally, combined with an industry-leading balance sheet to execute when the time comes. With that, I would like to pass it to Bob to take you through our financials.
Thanks, Mike, and good morning, everyone. The company reported consolidated net revenues in the second quarter of 2022 of $23.1 million, a 48% increase from the second quarter of 2021. Revenue growth year-over-year was primarily driven by an increase in net revenue in the rest of the world segment, driven by growth in the Israeli medical market and the Canadian adult-use market. Consolidated gross profit for the second quarter of 2022 was $4.1 million, representing a $19.9 million improvement from the second quarter of 2021. The gross margin was + 18%, up from - 101% last year.
The improvement versus prior year was primarily driven by the absence of inventory write-downs in the current period and increased gross profit in the ROW segment, which I'll get into a little more shortly. Consolidated Adjusted EBITDA for the second quarter of 2022 was $-18.8 million, representing a $31 million improvement from the second quarter of 2021. The improvement versus prior year was primarily driven by an improvement in the gross profit and a decrease in sales and marketing expenses, R&D expenses, and general and administrative expenses as a result of the company's strategic realignment initiative. Turning to our reporting segments. In the rest of the world segment, we reported net revenue in the second quarter of 2022 of $21.6 million, a 61% increase from the second quarter of 2021.
Revenue growth year-over-year was primarily driven by increased sales in the Israeli medical market, which was up 212% year-over-year, driven primarily by the flower category and increased sales in the Canada adult use market, which was up 35% year-over-year. The growth in Canada was led by the cannabis extracts product category, which received a boost via the introduction of our gummies platform, as well as the introduction of 1 g vapes. Gross profit for the rest of the world segment for the second quarter of 2022 was $4.3 million, representing a $20.8 million improvement from the second quarter of 2021. The gross margin was + 20%, up from a - 123% last year.
The improvement versus prior year was primarily driven by the absence of inventory write-downs, as previously mentioned, increased cannabis flower revenue, the introduction of additional cannabis extract categories that carry a higher gross profit and gross margin than other product categories. Lastly, lower cannabis biomass costs. This was partially offset by lower fixed cost absorption due to the timing of the wind down activities associated with the exit of the Peace Naturals Campus. Although we don't typically address sequential changes, given the realignment initiatives we're working through, I think it's this quarter more it's kind of breaking it down a little more. The fluctuation in margin from Q1 2022 to Q2 2022 was really largely driven by the timing in which we decided to cease our cultivation at Peace Naturals Campus, and it led to lower fixed cost absorption.
While we experienced really good favorability on both product margin mix, increases in extract sales and biomass purchasing costs reductions year-over-year. The strategic realignment is intended to create a more consistent and higher gross margin for the business going forward, and we still expect that to be the case moving into the balance of this year and beyond. Adjusted EBITDA in the rest of the world segment for the second quarter of 2022 was $-9 million, representing a $23.6 million improvement from the second quarter of 2021. The improvement versus prior year was primarily driven by an improvement in gross profit and a decrease in general and administrative expenses. Now turning to the U.S. segment.
We reported net revenue in the second quarter of 2022 of $1.5 million, a 34% decrease from the second quarter of 2021. The decrease year-over-year was primarily driven by a reduction in volume as a result of a decrease in promotional spend and SKU rationalization efforts as the company implements its realignment of the U.S. business, as Mike shed light on in his earlier comments. Gross profit for the U.S. segment for the second quarter of 2022 was $-202,000, representing an $846,000 decline from the second quarter of 2021. The gross margin was -14%, down from a + 29% last year.
The decline year-over-year was primarily due to lower sales volumes and increased inventory reserves driven by the realignment activities. Adjusted EBITDA in the U.S. segment for the second quarter of 2022 was $-3.9 million, representing a $6.8 million improvement from the second quarter of 2021. The improvement versus prior year was primarily driven by a decrease in sales and marketing expenses. Turning to our balance sheet. The company ended the quarter with approximately $945 million in cash and in short-term investments. Capital expenditures for the quarter were $1.9 million, down approximately 10% year-over-year, primarily driven by decreased spending on property, plant and equipment in the ROW segment. We remain committed to deploying capital in a disciplined manner and only in ways that align with our strategic priorities.
With that, I'll turn it back to Mike.
Thanks, Bob. Our strategic realignment puts our brands and products at the focal point by centralizing functions under common leadership, which has already resulted in cost savings and quicker decision-making. As we navigate this ever-changing environment, we know our cash must be mindfully spent and protected. We understand that the quarters that lie ahead for us may have their ups and downs, but I want to thank our dedicated employees who have worked very hard and continue to bring their passion for the industry and for Cronos to work with them every day. We're all rowing in the same direction with a keen focus on product innovation, revenue growth, gross profit improvement, and mindfully reducing operating expenses. With that, I'll open the line for questions.
Thank you. At this time, we will conduct a question- and-answer session. As a reminder, to ask a question, you will need to press star one one on your telephone and wait for your name to be announced. We will allow only one question and one follow-up. Please stand by while we compile the roster. The first question is coming from John Zamparo. I'm sorry, Zamparo from CIBC Capital Markets. John, go ahead with your question.
Thank you. Good morning. I wanted to start on THCV, and this has been on your radar for some time, so it's encouraging to see the progress you've achieved. Can you talk about where you are in the path of getting a product to market, and what have you learned from your experience with other cultured cannabinoids so far that can help you in this?
Sure. Thanks, John. You know, I think there's two things to think about here. The first is making sure that we get everything right from a product, and the other is which provinces and when we're able to sell in. I think it's you'll see new products, you know, launch in the coming months. I don't wanna give any specific dates as we try to avoid doing that with any new product launches. But similar to what you saw with CBG, you can expect you know a similar rollout as far as what type of products they go in. But I will say THCV has been one we're extremely excited about. I do think that the opportunities with every incremental rare cannabinoid we have they grow because they're synergistic.
You know, it won't just be two cannabinoids. We can start combining multiple. I think from that perspective, there is more opportunity, and it's a really impactful cannabinoid that the entire team is very excited about.
Okay, that's helpful. Thanks. My follow-up is on the M&A side. I appreciate the commentary that you do wanna be cautious and you wanna preserve cash, but valuations in the sector continue to compress, especially in the U.S. I wonder how you feel about acquisition opportunities at the moment, and has your view changed at all on what you're looking for just based on the changing dynamics of the space, particularly valuations lately? Thanks.
Sure. Thanks. Yeah, our view has not changed as far as what we're looking for. We still believe that in the long term this is an industry that will be about branded products. I think actually one of the things you're seeing, it's not just the macro environment that's changing valuations, but also price compression and often lack of differentiation. You know, we do see that there may be opportunities. Again, we would be looking more at how a company is able to differentiate with the brand, how durable do we think that their performance is as markets get more mature and more competitive versus just simply infrastructure and revenue.
Understood. Thank you very much.
Our next question is coming from Michael Freeman with Raymond James. Michael, go ahead with your question.
Hi, Mike. Hey, Bob. Hey Shayne. Congratulations on the quarter and congratulations on the progress with your realignment plan. My first question is on Israel. I mean, we saw another quarter of impressive revenue. I wonder if you could shed some more light on how you expect this pause on imports to impact your, you know, the quarters going forward. We recognize you have domestic operations and some other ways to buoy performance there, but wonder how if you could shed more light on this.
Sure. Thanks . Great question. We feel we've got, for you know, the next few quarters, we don't have any issues with inventory. If we were to see that there was something that would prolong an import pause beyond what we expect, we have other options we can set up to, you know, to ramp up our capacity relationships in Israel. We think the one other thing that actually might be helpful is. Given the, you know, I'd say, glut of product that came from a little bit of excessive amounts of imports, I do think that it might reduce the amount of competitive discounting. When you couple that with what we expect to be resuming patient growth, I think that you'll start to see some unclogging.
We're very mindful in making sure that we have enough redundancy in our pipeline.
All right. Thank you. That's very helpful. As a follow-up question, following up on John's question on THCV. We were very happy to see that milestone from Ginkgo this quarter. Given our coverage of Ginkgo and have been focused on this biosynthesis process, we noted that a similar core biosynthetic pathway is used to get from sort of the CBG family of molecules to the THC family. We sort of posited that you may have, or Ginkgo and you may have the capability to produce THCV, given the capability that was exhibited in producing THCV here.
If that were the case, would that be something that's interesting to Cronos economically, given the availability of THCV or THC today in markets globally?
I think that's a great question. I think when we had looked at it in prioritization, part of what we did intentionally was to prioritize the rare cannabinoids. Just given that there is enough THC and CBD, I think the value for us in being able to use Canada to develop the borderless products and get them out, it's really about making sure that we have the actual product in market, tested, tweaked, so that as other markets open up, we're ready to go. Regardless of the, I'd say, financial viability of it from just the logistics of getting, you know, the Cronos fermentation set up and ready to do the runs of production for different products, for us, it makes sense to prioritize the rare cannabinoids first.
Once that's done and up and running, though, we still do intend to have THC and CBD as part of the eight cannabinoids that we've, you know, had in our deal since the start.
Okay. Thank you very much. I'll jump back in the queue.
Do we have another question on the line?
We have Andrew Carter with Stifel on the line. Andrew, go ahead with your question.
Hey. Yeah. Thanks. Good morning. First question I wanted to ask is about the Spinach flower performance in Canada. You did highlight the bags out there, but kind of looking at it, we use Headset data. Your 28-g bag sequentially is up 202%. Your 1/8 of an ounce was down 35%. I guess first thing I'd ask is, are you at the right price points on the 1/8 ounce? Is the 28-g bag cannibalizing it? I guess I'm really surprised to see the focus here on the 28-g bag. Can that be profitable on an incremental basis? A lot of other LPs have gone this route, and it's had diminishing returns. That's my first question. Thanks.
Sure. Look, I think when we look overall at flower, we've still been able to outpace the market year-over-year, having, you know, grown 36% versus flat. I think the reality we're seeing is that the market is, you know, you're seeing a big shift from smaller pack sizes to 28 g. Now, I think a lot of the 28-g bags you've seen have been just by their nature, very focused on value. We have seen there is still demand for Spinach in the tier that we're in at 28 g. You know, we are doing that while maintaining our brand and price positioning. Certainly there is some amount of cannibalization.
I think that, you know, we had to make the choice of if that's where consumers are shifting, we wanna be able to deliver to our consumers what they're looking for.
Can that be a profitable avenue of growth, the 28-g bag?
Yeah, I think so, especially when you look at just the cost absorption on packaging and that our, you know, with our realignment and moving to GrowCo, having better cost structure for flower overall.
Second question I wanted to ask in terms of the shift in focus on in the U.S., the more kind of adult focus, that's gonna be pretty narrow kind of focus on a market. I mean, well, not that beauty was doing well, but that's gonna be a pretty narrow kind of focus on a market. I guess, can that segment on its own with just the market opportunities in hand be a profitable segment, or is there like an annual kind of loss or burn you're willing to endure in that segment just to kind of keep that alive and keep a toehold into any kind of future positive regulatory developments? Thanks.
Sure. No, we certainly believe that it can be a profitable segment, and that's why you're seeing the focus. We're really looking at what flows through to the bottom line. I think it's. You're pointing out, you look at revenue and look at bottom line, and, not all revenue is created equal. We see a much better margin profile with DTC than in wholesale beauty. I'd also note that, you know, when we talk about the adult use product formats, you know, CBD is one cannabinoid that, you know, fits in there, but there's still other cannabinoids. You're seeing us develop different rare cannabinoids. You know, for us, it's about the product format that will eventually be able to fit what the consumer wants with our full suite of cannabinoids.
You know, I'd say this quarter, a little bit of shrinking and getting a little bit more flexible and agile so that we can grow longer term with something that's more aligned with our focus.
Thanks. I'll pass it on.
Our next caller. Our next question is coming from Andrew Bond with Jefferies. Andrew, go ahead with your question.
Thank you. Good morning, all. This is Andrew on the line for Owen Bennett. Thanks for taking our questions. First one for me is on international. Appreciate the color you gave on Israel and kind of some of the regulatory headwinds and price competition you're seeing. Moving outside of Israel, we also know you've had a position in Germany, a market where we've had some encouraging updates in recent weeks. First one, maybe for you, Mike. Can you remind us just kind of how you're positioned in the Germany market and any update on your strategic outlook there? That'd be great. Thanks.
Sure. We have a distribution partnership with Pohl-Boskamp in Germany, you know, largely flower sales. You know, there is a lot of movement right now, Germany-wise, and I think a lot of discussion. Our outlook is it can be a very good market. It is a market we are certainly focused on. I do not know that that is you know, next six to 12 months. We will be ready when, you know, when we think there is movement. It is looking like it is probably a little over a year away. Our best estimate now is 2024. I think that some things need to be sorted out as far as dynamics.
Our view is that ultimately in any market, especially in adult use market, having the best branded product portfolio is what's going to lead to success. We feel that continuing to preserve our balance sheet flexibility allows us to move in and get the right infrastructure to support our getting our products out in the market. You know, in parallel, continuing to develop flowers and fields, our vape line and pre-rolls is what's gonna lead to us winning in Germany.
Great. Very helpful color, Mike. Thank you. Just as a quick follow-up, housekeeping item on gross margins, maybe for you, Bob. Is there a way you could characterize or help quantify the impact to margins from the under absorption of fixed costs from the ceased production at Peace Naturals? Just wanna get a sense of maybe what underlying gross margins could be given some of the favorable items you called out around positive mix and reduction in purchasing costs. Thank you.
Yeah, that's a great question, Andrew. You know, just strip out the depreciation change resulting from our activities and the realignment and moving out of Stayner. If you look at gross margin excluding the depreciation change, the margin rates in Q1 versus Q2 are pretty comparable at the end of the day. They're probably three percentage points different, and part of it is really in Q2 related to the U.S. segment and our realignment repositioning some inventory reserves and other things we took. It's pretty. It's a very comparable margin rate Q1 versus Q2 and a significant improvement versus prior year. You know, hopefully that answers your question if you eliminate the noise around depreciation or absorption, under absorption of fixed costs.
Very good. Thank you. Very helpful color. I'll pass it on.
Our next question comes from Vivien Azer with Cowen. Vivien, please go ahead with your question.
Hi. Thank you. Good morning. I was hoping to follow up on some of the U.S. commentary, please, Mike, in terms of the repositioning of Lord Jones to adult use form factors. How are you thinking about, you know, preserving and then ultimately enhancing brand equity when that was such a topical focused business? What do you mean by adult use form factors specifically? Thanks.
Sure. Thanks, Vivien. It's a great question. I think, you know, you remember the Lord Jones brand, I think from back in its, call it THC days. To me, Lord Jones was always actually a gumdrop brand first. That was the original hero SKU, and I think that's what it became known for. What we wanna make sure is that we get back to being well known with cannabis consumers, and I think that it's very difficult to sort of start veering to beauty and cannabis at the same time. Making sure that we're on the form factor, that even if it's not delta-9 THC today, right, it can pivot in the future.
You know, we just launched CBN in Canada, so certainly, you know, you can see that we're moving to other form factor or sorry, other cannabinoids in the same form factors. I think that cannabis consumers do go and look at other cannabinoids that aren't just THC.
Perfect. Thank you. On Israel, encouraging that you called out a sequential improvement in the patient adds, but where do you think that market stands in terms of total population penetration rates? Thanks.
Sure. Look, that's a great question. I think it's still very, very early. You know, there were some issues with doctors that had historically been prescribing that have not been able to prescribe over the last few months. We understand there to be quite a bit of pent-up demand, and we think that, you know, that number of patients today could, you know, depending on how the regulatory environment goes, could easily double or triple if we were to have, you know, have something that sort of smooths open a little bit. I don't think that we've come anywhere close to penetrating population there. I think that you've got the highest consumption in Israel or really of any country in the world.
Having, you know, 116,000 patients is really just scratching the surface.
Yeah. Understood. Like, when you think about kind of that opportunity, that doubling or tripling, you know, how do you think about benchmarking it? Does it look like a Florida? Does it look like an Oklahoma? Is that even appropriate? Thanks.
Sure. You know, I'd say Florida is a unique market, and so it's kind of hard to compare there. One of the things that's really difficult when you think about Israel is just the illicit market's so different than it is in North America, so it's a little bit more captive. You know, there's a lot of interesting dynamics around Oklahoma as well. I look at it as Colorado when it starts to, you know, near completion, but I also do think that it'll be a pretty lucrative medical market. Probably gonna be hard to find a comp. When you think about population size, when you think about consumption and general attitudes towards cannabis, I do think it's long term gonna look a bit like Colorado.
That's helpful. Thank you.
Our next question is coming from Shaan Mir from Canaccord Genuity. Shaan, go ahead with your question.
Good morning, thank you for taking our questions. The first one is on the Ginkgo Bioworks relationship. I just wanted to get an understanding for the export potential as it relates to the cultured cannabinoid products coming out of that relationship. Just any sort of anecdotes that you could give on what kind of hurdles would need to be overcome to export those products and how that may differ from the current process for exporting THC-based products.
Thanks. Yeah, it's a great question. Certainly depends on the country. A lot of the countries do have programs that mirror Canada, and if the language mirrors Canada, you know, there's not gonna be any issues. There are some markets, and I think a lot of the newer markets you see that are still flower or primarily flower-only markets. So, until that opens up, it's really more of an opportunity to export flower. You know, each market's very different, but expectation is as markets mature, you're gonna see us be able to provide the datasets to have it treated the same as other cannabinoids.
To me, the biggest issue is getting different types of extracts and derivative products open up.
Okay. Thank you. Then, just pivoting, I wanted to take a deeper look into just the scale of your partnership with Geocann and the rollout of the, I don't know if I'm pronouncing this right, VESIsorb delivery technology. Are there plans to leverage that technology across your entire product platform, including your THC offerings? Or does it just only cover CBD-based products? So essentially, would you be transitioning your current portfolio of edibles and other derivatives to use that technology? And if so, could you just speak to any of the considerations or investments needed from Cronos' standpoint to do this and if there's any benefits to that?
Sure. Thanks. You know, today, the only product that we've announced that'll have the technology in it is, you know, is in the gel capsules in the U.S. But what I will say is when we think about our product portfolio and think about what consumers want, there's always been sort of a matrix. You know, on the one hand, we talk about the product formats that's, you know, the different types of edibles like the gummy platform, vapes, pre-rolls. And on the other hand, we talk about effects. You know, usually you hear us talk about what that means as far as what are the actual cannabinoid formulas we have. So is it THCV? Is it CBC? Is it THC? But part of the effects in addition to those cannabinoids is also timing.
What type of emulsification are you using, onset, offset? It's something that is, has been factored in when we've done consumer research. It's something that, we do think there's a lot of demand for consumers, and it's something that, you know, we think can be very positive for the portfolio. But I wouldn't think of it as a cut over there. You know, just to give you an example, in edibles, there are a lot of people that have become accustomed to waiting for, you know, for the onset with edibles. You know, there's a ritual, there's comfort, and they like that. There are other people who wish it was faster. It really depends on what the product is, you know, how we would formulate and what we would do.
I would expect a lot more innovation from us to come. There's certainly been a lot of work done there for what we do with onset and offset.
Appreciate the color there. I'll pass it on.
Thank you for your participation in today's conference. That was our last question, so this does conclude the program. You may now disconnect.