Good morning, ladies and gentlemen. Welcome to the Goodfood Q3 of Fiscal 2025 earnings call and webcast. At this time, all participants are in a listen-only mode. Following the presentation, we will conduct a question-and-answer session. Instructions will be provided at that time for you to queue up for questions. Please note that questions will be taken from financial analysts only. If anyone has any difficulties hearing the conference, please press a star followed by zero for operator assistance at any time. I would like to remind everyone that this conference call is being recorded today, July 22nd, at 8:00 A.M. Eastern Time. Furthermore, I would like to remind you that today's presentation may contain forward-looking statements about Goodfood's current and future plans, expectations and intentions, results, level of activity, performance, goals or achievements, or other future events or developments.
As such, please take a moment to read the disclaimer on forward-looking statements on slide two of the presentation. Please be aware that during the call, presenters will refer to certain metrics and non-IFRS measures. Where possible, these measures are identified and reconciled to the most comparable IFRS measures in our MD&A. Finally, let me remind you that all figures expressed on today's call are in Canadian dollars unless otherwise stated. I would now like to turn the meeting over to your host for today's call, Jonathan Ferrari, Goodfood Chief Executive Officer. Mr. Ferrari, you may proceed.
Thank you. [Foreign language] Good morning, everyone. Welcome to our Goodfood earnings call, in which we will present our results for the third quarter ended June 7th. Ross Aouameur, our Chief Financial Officer, is with me today. You can find our press release, presentation, and other filings on our website and SEDAR+ , and all figures on this call are in Canadian Dollars. Let's begin with slide three. This quarter marks an important milestone, our 10th consecutive quarter of profitable execution, as we look to scale a digital platform designed to build long-term shareholder value in Canada's food and beverage e-commerce landscape. Adjusted EBITDA reached nearly CAD 3 million in Q3, or 8.6% of net sales.
On a year-to-date basis, Adjusted EBITDA stands at approximately CAD 6 million, representing a 6% margin. Despite macroeconomic headwinds weighing on consumer discretionary spending, we have maintained strict discipline on unit economics and operational efficiency. Our strong and consistent margin performance confirms our ability to deliver profitably, even in uncertain times. Our product strategy also continues to evolve to meet customer needs. Recent enhancements, including Heat and Eat meals in Quebec and expanded customization features, are enabling more convenience and deeper engagement. These customer-driven innovations are driving record basket sizes, as more members are choosing to build out their orders with a wide variety of meals and grocery add-ons. We also continued to execute on our capital allocation strategy with precision, anchored in enhancing intrinsic value per share. Our acquisition of Genuine Tea is proving to be both growth accretive and margin supportive.
The brand is growing sales at over 30% annually, while delivering consistent and healthy EBITDA. Meanwhile, we have added CAD 1 million to our Bitcoin ETF treasury reserves and our BTC investment generated gains that contributed positively to our balance sheet flexibility this quarter. With those highlights in mind, I will now turn it over to Ross for a closer look at the financials.
Thank you, Jonathan. Let's move to slide four to discuss our top-line metrics. Net sales for the third quarter were CAD 30.7 million, down CAD 7.9 million year-over-year, though showing some sequential improvement compared to the second quarter of fiscal 2025. The year-over-year decline reflects a lower active customer base, 76,000 this quarter versus 105,000 last year, reflecting both macroeconomic caution lowering order rates and a deliberate reduction in incentive-led customer acquisition to enable our margin-driven approach. While total customers were lower, our targeted approach is yielding higher quality cohorts. Net sales per active customer reached a record CAD 404 this quarter, supported by record average basket size. This reflects the strength of our product offering and customer engagement. We are also deepening wallet share and lifetime value through value-driven personalized experiences.
In parallel, we are expanding our profitable B2B relationships with Canadian companies, offering Goodfood and Genuine Tea products to their employees, or cross-marketing select partners and brands through our platform. Now, turning to slide five and discussing margins and profitability, gross profit came in at CAD 13.6 million, with gross margin improving to 44.3%, up 30 basis points from last year and 170 basis points from the second quarter. We have maintained margin resilience through disciplined cost controls, reduced promotional activity, and continuous improvement in fulfillment and procurement operations. Adjusted EBITDA reached CAD 2.7 million, or 8.6% of sales, with break-even net income of CAD 0.1 million. Beyond operational efficiency, we are increasingly making our cost structure flexible to ensure sustainable profitability. Our results hence reflect strong contributions from lean logistics, SG&A discipline, and labor and product cost control.
This is the outcome of embedding a cash flow-first culture and maintaining financial agility amidst a tempered demand environment. Moving now to slide six, cash flow from operations turned positive at CAD 0.6 million this quarter. Adjusted free cash flow came in at CAD 0.2 million, a meaningful improvement over Q2, supported by margin and cost improvements. Capital expenditures were CAD 0.5 million, largely related to the final stages of fire code compliance and kitchen relaunch at our Montreal facility. We expect normalized levels in Q4 and beyond, which would further enhance our cash generation capacity. Our liquidity remains solid, with CAD 17 million in cash and marketable securities. With that improved cash flow profile, let's turn to slide seven to review how our financial performance continues to support sustainable profitability and flexibility. We are overall pleased with the resilience of our core metrics, especially in a tough consumer landscape.
Gross margin remained at over 44%, Adjusted EBITDA margin held above 8%, and we posted positive net income and Adjusted free cash flow. This performance reinforces our disciplined approach to cost management, capital allocation, and consistent EBITDA positive trend, all with the goal of optimizing shareholder return on capital. With that, I will now pass it back to Jonathan to walk through our outlook. Over to you, Jonathan.
Thanks, Ross. Let's now turn to slide eight. Over the next 6 months- 12 months, our focus is clear. We aim to deepen member relationships, expand our differentiated meal solutions portfolio, and strengthen our balance sheet through capital discipline and targeted acquisitions, all to build long-term shareholder value. We are encouraged by the early success of our Heat and Eat offering. Without advertising, this offering has already reached a CAD 1 million annualized revenue run rate in Quebec. The blend of convenience, health, and flavor is resonating with our members. With expanded delivery zones and recipe development underway, we are now preparing to scale this line across new markets, supported by growing product-market fit, recipe expansion, and careful risk management as we scale. Our value plan continues to serve as an effective entry point, driving high conversion and upsell into higher value recipes.
With global cuisine offerings and premium chef-designed meals, we are meeting diverse needs while maximizing order economics. On the M&A side, Genuine Tea remains a high-performing asset. The brand is expanding into a larger facility and showing strength in both food service and e-commerce segments. Margins remain in the mid-double digits, and it's been a margin-accretive contributor to consolidated EBITDA. This acquisition has validated our thesis. Founder-led brands that benefit from shared capabilities, like fulfillment, logistics, and procurement, are a scalable growth engine. We are actively reviewing new opportunities with similar DNA and are excited about the potential for success. In parallel, the reserve continues to serve its dual purpose, hedging inflation and enhancing optionality. We realized gains this quarter, even before the recent Bitcoin price acceleration, and believe the reserve will continue supporting long-term value creation and remain confident in the optionality it adds to our balance sheet.
In closing, we are confident that our customer-first margin discipline and innovation-driven approach uniquely position Goodfood Market Corp to thrive in the years ahead. We look forward to continuing to deliver differentiated experiences to our members and consistent value creation for our shareholders. With that, I will now turn it over to the operator for the Q&A.
Ladies and gentlemen, we will now begin the question-and-answer session. To ask a question, you may press star followed by the number one on your telephone keypad. If you're using a speaker phone, please pick up your headset before pressing any keys. To withdraw your question, please press star followed by the number two. Our first question comes from the line of Frederic Tremblay with Desjardins Capital Markets. Please go ahead.
Thank you. Good morning.
Morning, Fred.
Just on your previous call, you had mentioned that the Q2 active customer count had been impacted by a lower seasonal order rate. I'm just wondering if you could maybe give us an update on what you saw in terms of the trends in order rates in Q3 relative to Q2, and if that was still a driver in the change in active customer count in Q3.
Yeah, good question, Fred. I think there's definitely less of the holiday seasonality impact here, which was pretty big in Q2. If you think of order rates in two ways, basically, you have the subscriber order rates that convert subscribers into active customers. That one, I'd say, remains pretty challenged, even in Q2. Towards the end of January and February, we saw some declines there, and that part's been stable. Once an active customer starts ordering, the order rate is actually higher than it was in Q2, meaning that once someone places an order, they tend to place more orders after. Converting the subscriber into an active customer will be key in continuing to stabilize sales and provide room for growth.
Okay, thanks for that. I know we're in the slower summer season now, but I just wanted to get your take on when you think we might see some stabilization in the active customer count, and maybe more importantly, what are some of the levers that you think you have to reverse the current trend in active customers?
Yeah, I think, obviously, as you mentioned, June, July, and August are not the right months to really do that, meaning that people travel, go to cottages, they eat out more. There's usually less active customers during that period. This summer won't be an exception. I think as we move to Q1 of 2026, there's both the September back to school, a bit of an increased marketing intensity, but also, I think, more routines developing that definitely provide the platform. I think from the levers perspective, beyond the usual marketing levers, there's the initiatives that we're working on, including Heat and Eat. Heat and Eat is now mostly an add-on, meaning that people can add it to their weekly meals. We are just launching a Heat and Eat plan, meaning that people can order ready-to-eat as part of a weekly plan where they get recipes just like ready-to-cook.
It's currently only in launch stage, but by September, it'll be available more and more and more visible. I think, depending on regulatory approval, accessing the rest of Canada beyond Quebec, will be also a lever in making Heat and Eat more available across the country. From a ready-to-cook perspective, there's the Goodfood travel series that provides more of an adventure. There are always partnerships and collaborations that we do that provide new flavor and give us sort of a ramp to go and market to folks and both to increase order rates and to bring in new customers. Maybe lastly, on the Genuine Tea side, there's some exciting campaigns coming up, but also generally the period just pre-holidays is a pretty big period, starting with just before Black Friday and throughout November and early December. That'll be another lever to both increase overall sales and active customers.
Okay, that's great. Maybe coming back to the Heat and Eat aspect there, the press release mentions that that part of the business is ready for scaling in early fiscal 2026. Is that referring to the launch of the Heat and Eat plan, or is it more of a geographic initiative? If it's geographic, can you maybe speak to sort of the regions you would target and if there's incremental CapEx involved with adding capacity and that sort of thing?
Yeah, I think it refers to really three facets. The first one is the completion of the CapEx here, both for fire safety and some modifications to the kitchen. That's mostly complete. That's step one to being ready. I think step two is geographical. We're currently only allowed to sell the product in Quebec, given the CFIA, the regulator, has to approve your facility to be able to sell across provinces. The barriers we look forward to seeing removed over time, but for now, it's still there. I think the estimate we were given was sometime in the summer. We're hoping that by the end of August, we'll be able to have that approval and then be able to target Atlantic Canada and Ontario first.
Shortly thereafter, looking at a few options on how to do things out west, there's always the ability to do it from here, but then seeing what the options are over there. I think we'll share further developments out west as they come because they may not require CapEx, but if they do, we'll make sure to make that clear, though that's not our base plan. The last piece, the plan, making it a plan. Making people, customers, members having the ability to come on the platform and subscribe to a Heat and Eat plan where they get Heat and Eat meals only as part of their plan is sort of the third pillar to how we're ready to scale the offering.
Okay. Last question for me, just curious on what you're seeing for customer acquisition cost, the trends there. Maybe just remind us what are your main sort of marketing channels that are bringing you new customers these days. Is it mainly like social media? Is it word of mouth from existing customers? Just curious to see what's driving sort of first-time orders these days.
Yeah, I'll start on the customer acquisition cost, and Jonathan will take over on the second part. I think on the customer acquisition cost, it's been relatively stable and still a meaningful improvement over a year ago. I think it's managing the customer acquisition cost curve and making sure that you're investing the right amount of dollars that don't get you into those marginal customer acquisition costs that get higher and reduce really the return you make on the customers you acquire. I'd say from a customer acquisition cost perspective, stable. I think from a scaling of the marketing spend to keep it stable is where we're very, very disciplined. We're keeping that in check. Jonathan will talk about the channels and reactivations.
Yeah, I would say we're constantly optimizing our media mix. We have been leaning into some of the channels like online video that have been performing quite well. Our core focus continues to be on acquiring the highest quality customers. I think that was evidenced through our record sales per subscriber this quarter, which was over CAD 400 per quarter. The idea is really to make sure that we're optimizing our mix, not specifically for the volume of new customers, but for the quality of the customers that we're bringing in.
Makes sense. Thanks for taking the questions.
Thanks, Fred.
All right. Thank you. We have no further questions at this time. I would like to turn it back to Mr. Jonathan Ferrari for closing remarks.
Thank you for joining us on this call. We look forward to speaking with you again at our next call.
Thank you, presenters. Ladies and gentlemen, this concludes today's conference call. Thank you all for joining. You may now disconnect.