Greenlane Renewables Inc. (TSX:GRN)
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Earnings Call: Q3 2022

Nov 8, 2022

Operator

Afternoon, ladies and gentlemen. Welcome to the Greenlane Renewables Inc. third quarter 2022 results conference call. At this time, all participants are in a listen-only mode. Following the results, we will conduct a question and answer session. To join the question queue, you may press star then one on your telephone keypad. Should you need assistance during the conference call, you may signal an operator by pressing star then zero. Today's call is being recorded and a replay will be available on the Greenlane website. I will now turn the call over to Darren Seed from Incite Capital Markets. You may begin your conference.

Darren Seed
President, Incite Capital Markets

Thank you, operator, and good afternoon. Welcome to the Greenlane Renewables third quarter 2022 conference call. I'm joined today by Brad Douville, Greenlane's President and Chief Executive Officer, and Monty Balderston, Greenlane's Chief Financial Officer. Before beginning our formal remarks, we'd like to remind listeners that today's discussion may contain forward-looking statements that may reflect current views with respect to future events. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in these forward-looking statements. Greenlane Renewables does not undertake to update any forward-looking statements except as may be required by applicable law. Listeners are urged to review the full discussion of risk factors in the company's annual information form, which has been filed with Canadian securities regulators.

Lastly, while this conference call is open to the public, and for the sake of brevity, questions will be prioritized for analysts. Now I'll turn the call over to Brad.

Brad Douville
CEO, Greenlane Renewables Inc.

Good afternoon, and thank you, everyone, for participating on today's call. I'd like to start off with a few financial and business highlights from the third quarter, as well as provide some industry commentary before I turn the call over to Monty for a more detailed review on the numbers. Greenlane delivered another quarter of record revenue generation with CAD 19.9 million in the top line, and we remain optimistic about the growth of the RNG industry and our role in its success. Adding to this top-line success, we hit a consistent gross margin of 25% in the third quarter, alongside an Adjusted EBITDA of over CAD 400,000. With increasing global focus on impactful solutions to decarbonize our planet, the RNG industry has experienced significant consolidation this year, together with new supportive regulations and funding, pointing to the scale-up of the number of RNG projects.

The acquisition by bp of U.S. based Archaea is particularly noteworthy, as several of the energy super majors have announced decarbonization efforts and have both the capital and the capacity to amalgamate existing RNG development platforms into their business models. It was never a matter of if, it was always a matter of when. We anticipate further consolidation in the sector, which together with supportive regulations and policies such as the Inflation Reduction Act and the REPowerEU Plan, are expected to provide additional capital to help expedite the RNG industry's growth. We expect this will have a positive effect on the pace of development for RNG project developers and owners, increasing market strength for project financing, and subsequently new sales opportunities for Greenlane. Our success in winning new biogas-upgrading system supplier bookings continued in the third quarter as Greenlane announced over CAD 13 million with 2 new contracts in South America.

This highlights not only the competitive advantage of our multiple core technology approach, but also that we are benefiting from our singular focus on the global RNG market, which continues to build momentum in size. We continue to build out our talented Greenlane team and enhance our internal systems and processes that will further position Greenlane for future growth. We maintain a strong financial position with no debt and over CAD 21 million of cash on hand, which provides us with ample flexibility to invest in our core business, to fund our deployment of development capital programs, and to pursue strategic growth initiatives, including evaluating acquisition opportunities that can expand our market presence and technology offerings.

As I previously alluded to, the RNG industry has experienced significant consolidation this year, as well as new supportive regulations and funding, which we believe points to an increase in acceleration of RNG projects and production. The bp Archaea Energy transaction for $4.1 billion marks the largest ever RNG transaction, with bp announcing plans to increase Archaea's current RNG production fivefold by 2030. Global energy super major Shell is rumored to be one of several companies involved in a second-round bidding to acquire one of Europe's largest biomethane producers, Danish-based Nature Energy, in a transaction that could be worth EUR 2 billion.

In another highly supported RNG transaction, U.S. renewable energy leader, Terra-Gen, recently revealed the acquisition of a portfolio of approximately 30 operating landfill gas to electric facilities in a $1.1 billion deal, with plans to spend about $400 million to convert the portfolio to RNG. We are also seeing transactions announced in Europe, as global infrastructure player Macquarie announced that its reinvestment group has acquired German biogas platform BEW AG Bioenergie.

As we noted in the news releases, it is important to highlight the U.S. Inflation Reduction Act, which was signed into law during the quarter and which will provide $369 billion over the next 10 years on spending and tax policies to reduce greenhouse gas emissions and spur the expansion to expand production and use of domestic clean energy. This legislation also contains provisions for biogas property, which includes biogas upgrading equipment as qualifying equipment for purposes of the Section 48 Energy Investment Tax Credit, which can reach 40%. Also in the U.S., the whiskey industry is looking to RNG as an important tool to help decarbonize operations, with both Jack Daniel's and Jim Beam having announced recent RNG-related projects involving over $429 million.

In Canada, a revised legislation in Quebec centered on the minimum RNG volumes in the natural gas grid now require gas distributors like Énergir to deliver 5% RNG volumes by 2025 and 10% by 2030, with Énergir subsequently openly asking RNG producers across North America for interest in long-term commitments to supply the necessary RNG volumes. In Italy, the European Commission announced that it had approved plans put forward by the Italian government to help increase domestic production of biomethane in the country, backed by funding of EUR 4.5 billion.

I want to draw your attention to these significant industry developments as Greenlane is very well positioned to take advantage of the opportunities they create and the anticipated ramp up in demand for RNG and related biogas upgrading solutions take this opportunity to thank the Greenlane team for their dedication and commitment to our mission of helping to decarbonize the world's energy systems, as well as our customers for choosing Greenlane as a trusted partner. I'll now pass the call over to Monty.

Monty Balderston
CFO, Greenlane Renewables Inc.

Thanks, Brad, and good afternoon, everyone. As a reminder, all figures are in Canadian dollars unless otherwise stated, and all comparisons are for the third quarter of 2022 against the third quarter of 2021. As Brad mentioned previously, Greenlane posted another record quarter. Our revenue in the third quarter was CAD 19.9 million, which represents a 48% increase over the comparative period of 2021, and is the largest or is the highest quarterly revenue achieved by, in the company's history. System sales revenue accounted for 94% of total revenue in the quarter, which is recognized in accordance with stage of completion on the projects, with the remaining 6% of revenue coming from aftercare services.

We delivered a gross margin in Q3 of 25% or CAD 4.9 million, compared to CAD 3.4 million or 25% in the third quarter of 2021. Our profitability improved significantly over the comparative period in 2021, as we reported Adjusted EBITDA in the third quarter of CAD 400,000 versus CAD 82,000 in the third quarter of 2021. Net income in Q3 2022 was CAD 600,000 compared to CAD 52,000 in the comparative quarter of 2021. During the quarter, the company announced new contracts with a combined value of CAD 13.5 million for the supply of its biogas upgrading technology for two landfill gas RNG projects in South America.

The contracts involve the supply of two Waterwash upgrading systems, the largest in its product line, each capable of processing enough landfill gas to produce up to approximately 850 million BTU annually of pipeline specification RNG for commercial use. Order fulfillment commenced immediately on these contracts. As at September thirtieth, the company's sales order backlog was CAD 36.7 million. As a reminder, sales order backlog is a snapshot at one moment in time, which varies from quarter to quarter. The sales order backlog increases by the value of new system sales contracts and is drawn down over time as projects progress towards completion with amounts recognized in revenue.

Our sales pipeline of prospective projects is approximately CAD 900 million as at September 30, 2022, which was consistent with Q2 and is an increase over the CAD 850 million we reported at the end of 2021. We continually update our pipeline of active system sale opportunities based on quote activity, which represents visibility into a significant number of opportunities that funnel down through our sales process. Those opportunities successfully are converted into contract wins. They then move into our sales order backlog. In July 2022, Greenlane increased its credit facility with TD Bank from CAD 12.5 million up to CAD 20 million, and the facility is secured by a guarantee from BDC, which allows Greenlane to enhance sales by providing further guarantees and letters of credit to our customers who require them.

Our balance sheet remains robust as we exited the quarter with a cash balance of CAD 21.3 million and no debt, providing ample flexibility for Greenlane to invest in and grow our core RNG business as well as pursue other strategic initiatives. We look forward to keeping shareholders apprised of our progress. With that, I will open the call to questions. Operator?

Operator

Thank you. We will now begin the question and answer session. To join the question queue, you may press star then one on your telephone keypad. You will hear a tone acknowledging your request. If you're using a speakerphone, please pick up your handset before pressing any keys. To withdraw your question, please press star then two. We will pause a moment as callers join the queue. Your first question comes from Aaron MacNeil with TD Cowen. Please go ahead.

Aaron MacNeil
Equity Research Analyst, TD Cowen

Hey, thanks for taking my questions. Brad, you noted the consolidation in the RNG producer space. I guess I'm wondering, you know, do you view the equipment and service providers in the RNG space as fragmented as well? you know, would you be willing to be part of a consolidation play? If the answer is yes, you know, what sort of qualities would you look for in a potential acquisition target?

Brad Douville
CEO, Greenlane Renewables Inc.

Thanks for the question, Aaron. Well, the first thing was the point of noting the consolidation that's happened in the industry thus far is really our customer set. That's positive for a couple reasons. One, we see growing scale, we see growing amounts of capital, especially when you have the super majors coming in with ample amounts of capital to deploy. The fact that they aren't participating in this industry as an equipment provider, that's our job. Those are the people to which we provide capital. Sorry, equipment. Specifically, you know, are we looking for consolidation in the solution provider space or the technology provider space? We do see some fragmentation around. We know that that exists.

We aren't looking specifically to you know to be consolidating with someone else other than we have been very clear that our strategy on the M&A side is twofold. One is targets like the Airdep acquisition that we completed earlier this year, which is to increase the technology portfolio and enhance that within the company. Secondly, if there are competitors that you know part of that fragmentation that we see in certain jurisdictions for us to be the consolidator. I mean, that's currently our strategy. We're continuing to look for any you know opportunities that might enhance value for Greenlane.

Aaron MacNeil
Equity Research Analyst, TD Cowen

Fair enough. You know, obviously the track record on revenue growth has been consistently good. I guess throughout that time though, the backlog had also increased in advance of that revenue growth. I know you're gonna tell me that you don't give guidance, but, you know, the backlog had sort of peaked in Q4 2021 or with the results last year. I guess it sort of calls into question if that growth can continue at least in the next couple of quarters. I guess my question is, you know, as we're thinking about refining our 2023 expectations, and particularly for the first half of next year, how quickly could you convert a hypothetical new order into revenue in light of, you know, ongoing supply chain challenges and other practical challenges?

Brad Douville
CEO, Greenlane Renewables Inc.

Yeah. Well, first, two things. On the backlog, of course, it's a snapshot in time at one point in the quarter. The quantum is subject to when exactly we get the order. The backlog has seen some variability. It has been up and down over time, but our revenue is consistently growing. You know, putting those two things together, you know, obviously you're right. I'm not gonna give guidance going forward. You know, however, you know, we're confident and comfortable that going forward, you know, we're able to convert the contracts at our normal pace, which is anywhere from nine to 18 months, which is when that would get deployed.

Normally when we sign a contract, we start executing and mobilizing right away, and we start the revenue recognition right away. Given the supply chain challenges, I think we've seen the worst of that. It's not completely solved yet, in all circumstances, but I think we've certainly seen in the rearview mirror a lot of the challenges that we had, you know, earlier this year. With that clearing up then that should, you know, we should start to see at some point a shortening of our contract execution duration.

Aaron MacNeil
Equity Research Analyst, TD Cowen

Fair enough. Maybe I'll sneak in one more follow-up, if that's okay. How does you know, the backlog inform your staffing decisions, if at all? I guess I'm asking the question in the context of, you know, you strategically invested in growing your staff over the last couple quarters, and I guess, do you kind of take a pause here and, you know, try to figure out where activity is going? Are you confident enough to continue to staff up in advance of what you think is a pretty good outlook?

Brad Douville
CEO, Greenlane Renewables Inc.

Yeah, I think, you know, generally we have to look at the underlying fundamentals of the industry. You know, some of what we saw this past quarter again highlighting the consolidation that happened within our customer set. A lot of activity with our customers buying each other, you know, that's keeping them occupied and keeping them busy. That'll all bode well for the future outlook for Greenlane in particular. That gives us, you know, the confidence that, you know, we need to continue to be ready for when those contracts come in because our past history says they come in in a lumpy fashion. You can't always predict exactly the date upon, you know, when you're gonna sign a contract.

The other thing in the last quarters, still as part of our plan is to continue to invest in systems and processes that allow us to scale up. That's, you know, we've seen significant growth in the business, and now we have some catch-up to do with our systems and processes and procedures. That's an area that we continue to invest.

Aaron MacNeil
Equity Research Analyst, TD Cowen

Okay, great. Thanks, guys. I'll turn it over.

Brad Douville
CEO, Greenlane Renewables Inc.

Thanks, Aaron.

Operator

Your next question comes from David Quezada with Raymond James. Please go ahead.

David Quezada
Research Analyst, Raymond James

Hey, thanks. Good afternoon, everyone. My first question, maybe just a follow-up here on the topic of industry consolidation. I mean, given that so many of these transactions have happened recently, would you expect that as these larger players are digesting these acquisitions that we might see an inflection point in order activity among that subset of customers? Would that be? I guess sort of consistent with what you would expect. Then maybe kind of like in a related question, do you think the bidding process for upgrading systems with these larger, more sophisticated players will change compared to what you've had in the past?

Brad Douville
CEO, Greenlane Renewables Inc.

Good question, David. Thanks. Thanks for those. I think some context on, you know, these big moves, particularly by BP and possibly by Shell with the Nature Energy acquisition. If you look at it from their perspective, you know, we know the kinds of discussions they've had. It's all, you know, public domain. They need to make significant investments to see significant volumes in the marketplace for it to make sense to them. We've seen some of the super majors invest in wind and solar, which is tangential to their core business of supplying fuels for transportation markets. RNG factors to the heart of their transportation business, so that's why. That's one key reason why they're interested in this. Also it's a belief that they can't scale in this space.

You know, that does suggest the way you just said in terms of inflection point. That's certainly what they're hoping for and what they're looking for. If I think at the surface, it's quite obvious what bp was looking for in the Archaea deal, they saw a player that had done some consolidation. Before bp purchased them, they had merged with Aria to make them a significant, if not one of the largest in North America. That's a good starting point for bp, and it's just a starting point. You know, I think that's kind of the overarching themes for the kind of growth that we might expect. Sorry, the second question was around the mix of the customers. Was that it?

David Quezada
Research Analyst, Raymond James

No. It was more just like around, you know, how will these larger players, like how do you expect they'll go about procuring equipment? What will bidding on those new projects be like? Will it change at all?

Brad Douville
CEO, Greenlane Renewables Inc.

Well, they've already been involved. So I think what we're seeing here is doubling down or more involvement. So we've had experience supplying several of the super majors already, either directly or through their joint ventures. And, you know, I guess from where we sit, we're not expecting too much change. We know that they're gonna retain, you know, much of the infrastructure and the people that are in these acquisitions, to be able to keep business as usual 'cause, you know, there's been some good success. No doubt they'll how should I say this?

If they're gonna wanna manage this delicately, they're not gonna wanna bring the full force and heft of their, you know, the processes for deep water drilling, for example, into the RNG space, so that's not really appropriate. I think they're trying to capture the learnings that existed in these organizations which does suggest that we'll see, you know, much of the continuance of the same kind of buying practices that we have seen in the last couple of years.

David Quezada
Research Analyst, Raymond James

Okay, great. Thanks for that, Brad. Maybe one just thinking about among the RNG equipment or upgrading system suppliers today. Curious if you could just touch on maybe the competitive dynamics you're seeing in North America and Europe. I'm just curious if anything has changed there. Has there been any change in some of the other competitors that you're potentially bidding against on projects? Just wondering if your positioning competitively feels like it's the same as it has been.

Brad Douville
CEO, Greenlane Renewables Inc.

We think generally it's our position's probably increased a little bit. Obviously within the last quarter we did see one of our competitors leave the picture. We've had some increased interest on account of that. Other than that, you know, we continue to have good success in the marketplace against many of the competitors that we, you know, continue to see. You know, there's still some of our competitors with their long lead times. We've been able to compete effectively. You know, we continue to compete effectively on our multi-core technology strategy, which many of our customers find appealing in terms of when they talk to Greenlane.

We know that it's an unbiased opinion that they're getting, and we're not selling what we have just 'cause that's all we have. Those are, you know, the kind of dynamics that we've seen that have created our success thus far over the last couple of years. I think we're still seeing those same effective dynamics right now.

David Quezada
Research Analyst, Raymond James

Okay, awesome. Thank you. Maybe I'll just get one more in if that's okay. Your commentary around the whiskey industry is interesting. I'm just curious if there is anything special about that particular industry that makes it amenable to looking to source RNG. Or would there be other, I guess, call it like food and beverage end markets that could be similarly, you know, interested in procuring RNG or getting involved there?

Brad Douville
CEO, Greenlane Renewables Inc.

Yeah, I guess it was not necessarily obvious in the material, but yes, there is some special nature to that industry. The feedstocks, they're in volume, so it's large, it's targeted, it's homogeneous. What may not be obvious on the surface is the degree that's been happening in Scotland, the Scotch whiskey industry. That's something that Greenlane participated in in the early days, some years ago when that was getting going and taking those feedstocks. This is the waste products coming out of the distilling process and turning that into RNG. There's a good precedent in one of the largest whiskey industries in the world. It's taken a little bit of time for that to translate into the North American context.

We're starting to see it now, but we have seen it successful in other markets. I guess that's maybe why we highlighted it and our ability to connect the dots with some of the other markets where that's had success previously.

David Quezada
Research Analyst, Raymond James

Great. Thanks, Brad. Appreciate the color. I'll turn it over.

Operator

Your next question comes from Nicholas Boychuk with Cormark Securities. Please go ahead.

Nicholas Boychuk
Research Analyst, Cormark Securities

Thanks. Afternoon everyone. On the M&A angle, we've seen public valuations in space obviously come down quite a bit. But are you seeing anything privately, that would suggest maybe either tech or consolidation opportunities you're looking at are even a little bit more attractive on the valuation front?

Brad Douville
CEO, Greenlane Renewables Inc.

Appreciate. Hi, Nick. Thanks for the question. Have we seen anything privately? Nothing's coming to mind. You know, some of the not all the companies out there are public, or certainly the competitors that we have, they're either you know part of a much larger company. You know, we can think of Air Liquide or Wärtsilä. They're two very large companies with you know by comparison relatively small in the grand scheme of things. A lot of us are creating divisions. That's not something unless you peel that apart from the larger company is an opportunity. Yeah, there's a few I guess in the private space, but we haven't seen a ton of activity there.

Nicholas Boychuk
Research Analyst, Cormark Securities

Okay. I guess I'll frame it a little bit differently. The Wärtsilä of the world with their smaller divisions that are baked inside of a larger conglomerate, are you seeing more or less interest from the parent co to operate in RNG with those divisions now than previously?

Brad Douville
CEO, Greenlane Renewables Inc.

I'd say we haven't really seen much change. You know, we've Wärtsilä, of course, bought Puregas Solutions about two or three years ago, three years ago maybe. They've been happy with that acquisition as far as I know. Air Liquide's been at it for a while, and we've had good success competing against them in North America, which is largely where they compete. But we haven't seen much change in those key competitors or any new ones there. If you want new big companies starting up, a new division or buying a smaller player, we haven't really seen.

Nicholas Boychuk
Research Analyst, Cormark Securities

Okay. Got it. Just shifting to margins, you mentioned an encouraging comment that the supply chain issues you guys were experiencing seem to be kind of relieving or at least the worst of it has. Is there any read-through in the margin profile that we should be thinking about for the product gross margin coming back up to kind of towards that 25% consistently moving forward?

Brad Douville
CEO, Greenlane Renewables Inc.

While it was 25% consistently again this quarter, I think your question is, would we see it increasing over time? I hope so. We'll see how that plays out. You know, some of the supply chain challenges are electronics components. That's not a big surprise to anyone. So that's still a lingering element. Some of the other ones that were tough to come by parts, you know, that's certainly working its way through the system. Over time, with cleaner and freer flowing supply chains, that is an opportunity to do some margin enhancements.

However, remember that our business model is such that by the time we sign a contract with our customer, we have, you know, loosely speaking, maybe 80% of our costs locked in with our supply chain partners on the other side of that. So I don't think we would expect to see a dramatic shift, as a consequence of any supply chain disruption issues clearing up, just because we've, you know, we've been pretty much successful through navigating through the challenges of the supply chain, you know, pulling our gross margins out consistently.

Nicholas Boychuk
Research Analyst, Cormark Securities

Okay. The last one, just shifting a little bit of a different angle here. You've got more deployment that you've made into development stage projects. Can you just remind me what the timing is when you might see a system sale come from one of those arrangements? Like, from the time you guys start to deploy CAD 200,000 to site development, roughly how long do you think it takes from then until you actually recognize a full Water wash or PSA system sale?

Brad Douville
CEO, Greenlane Renewables Inc.

Yeah, that's a good question. We don't talk enough about that. When we would be in a stage to deploy development capital, the development cycle, you know, it can be anywhere from, you know, on the longer side, more than two years. On the shorter side, it's unlikely to be less than six months. You know, we think that entering the two-year timeline is probably too long, too far away.

It's, you know, probably the way to think about it would be we would expect to deploy development capital for deals that would result in equipment sales, which would equate to project financing coming into the project, maybe a year or six months ahead of FID or the point at which the project finance comes in and the order comes in for the system sale.

Nicholas Boychuk
Research Analyst, Cormark Securities

Okay. Got it. That's really helpful. Thank you.

Operator

The next question comes from Colin Healey with Haywood Securities. Please go ahead.

Colin Healey
Research Analyst, Haywood Securities

Hey, guys.

Hi, Colin.

I'm just looking at the kind of nine-month numbers here, year-over-year. You know, obviously revenue up 42%, very good. You know, the investment in

In selling and sales and other initiatives, capturing more of the market. I'm not seeing a lot of margin improvement. I'm not expecting to see much on the growth profit side. I know that the margins are kind of what they are. You know, as you do more business, I was kind of hoping to see bigger you know, EBITDA margin improvement, you know, and some more operating leverage in the business. I'm just wondering what the inflection point is gonna be for Greenlane. You know, if you double revenue, where do you. How should we expect to see margins improve? You know, we've seen you double revenue, we've seen margins stay relatively static. We've seen slight positive EBITDA.

What will be kind of the turning point for the company in terms of revenue when you can generate some kind of material, you know, higher single digits EBITDA margins?

Brad Douville
CEO, Greenlane Renewables Inc.

Yeah, great. Great question, Colin. For us, and we talked about it in prior quarters as well as today. In order to see that leverage, and this is really EBITDA margins that you're referring to, would be some of the scalability of the business. We do know we're in a phase right now. We grew extremely quickly over the last two years, and our systems and processes haven't kept pace with that. We do have to reinvest into some of those both from a headcount perspective and you know, system implementation perspective.

Once the benefits of those investments come into the business, that gives us a more scalable approach in the business, as well as, you know, all the normal kind of rationalization and productization of our product line. You know, that's the point at which, you know, we would expect to see some leverage at the EBITDA margin level. Now, your next thing, you say, "Well, when's that gonna happen, Brad?" Well, I'll give guidance, firstly, but give us some time to work through that. You know, it's gonna be a bit of an effort. We have been investing. We have more investment to do in that regard. And it's also, you know, how quickly we're growing.

You know, because the fast pace of growth is, to be honest, you know, we have to put our energies there over the system implementation side of things. You know, we'll move as quickly as we can on that front, but we've also said that our investments will be paced prudently. You know, we're trying to have an investment profile or reinvestment back into the business where we keep EBITDA margins, you know, anywhere around break even or hopefully on the positive side of that. Just recognizing that, you know, we have to pace those investments as the business generates the cash.

Colin Healey
Research Analyst, Haywood Securities

Right. I appreciate all that and full marks for the growth in revenue. I guess maybe a different way to phrase it would be, because I'm trying to get an idea of what margins could be, if you, what would be the kind of for the amount that you can build up, the amount that you've invested in staff and so on, how much business could you handle based on the current operating expenses? So all based on the current staff that you have. What's the maximum kind of revenue that you could do?

Brad Douville
CEO, Greenlane Renewables Inc.

Good question.

Colin Healey
Research Analyst, Haywood Securities

The idea of that question is to say, okay, like that will tell me what EBITDA margins could look like based on, you know, 'cause I see that I know that your operating margins are going to be approximately what they are for the business that you're mainly doing. I'm just trying to say these guys could do this much business and generate these EBITDA margins, and we don't care that EBITDA margins are low because they're growing.

Brad Douville
CEO, Greenlane Renewables Inc.

Yeah. Well, we had to account for two areas. One is direct that hits the COGS line. That's necessary to grow the business. I think you're referring more to the G&A line. That we have a certain amount of fixed that doesn't necessarily need to grow as we add new contracts because the addition of headcount would be charged against the projects that we execute. That's kind of piece one. And then piece two is we have certain headcount in the business now. We'll probably need to add a little bit more to be able to implement the, you know, systems and processes. With those implemented, that should allow us to grow, you know, significantly higher revenues without adding more overhead costs to the business. That's the concept.

That's what we're working through now. You know, that's the track we're on.

Colin Healey
Research Analyst, Haywood Securities

Okay. Thanks. I appreciate that. You know, trying to answer that. I'll step out of the queue.

Operator

Once again, any analyst who wishes to ask a question may press star then one. Your next question comes from Adam Gill with Paradigm Capital. Please go ahead.

Adam Gill
Institutional Equity Research Analyst, Paradigm Capital

Good afternoon, gentlemen. Just in terms of competitive environment, you guys have been pretty consistent with your gross margins. You know, obviously you saw one of your competitors who maybe wasn't as astute in pricing their contracts run into some trouble earlier in the year. Just with that, you know, you highlight a CAD 900 million pipeline. I guess two-part question on that. One, how many competitors are you against in that pipeline? And two, do you think there's a risk of guys that are just gonna go out there and try to grab revenue growth and not really worry about bottom line continuing to be a factor in the space and that potentially be a bit of a risk for you guys who obviously are pretty good at pricing out your contracts?

Brad Douville
CEO, Greenlane Renewables Inc.

Yeah. Well, thanks, Adam, for the question. Firstly, we don't always know in our pipeline. We, you know, we have sometimes an idea of the degree of competition.

Sometimes we can get a surprise and, you know, with new information say, "Oh, really?

You know, that's not always something that's fully transparent in that process. You know, what we can say for certain, of course, is that we're engaged with that particular project opportunity and then we capture it accordingly. The issue that you raised around competitors buying business, that's not new. We've battled that forever, I'd say. You know, it's a practice that was common in Europe for quite some time, for years, still is to a certain degree. We do see some of that in North America. We did see that with the, you know, the competitor that you referenced. You know, they went in with some aggressive pricing.

Adam Gill
Institutional Equity Research Analyst, Paradigm Capital

Mm-hmm.

That didn't work out so well for them. It is something. I wouldn't say it's certainly not a new threat to our business. You know, despite that being an ongoing dynamic in the marketplace, you know, we've been able to successfully compete against that sort of pressure.

Okay, perfect. Thank you.

Operator

Your next question comes from Ahmad Shaath with Beacon Securities. Please go ahead.

Ahmad Shaath
Research Analyst, Beacon Securities

Hey, Bud. A couple questions. First, I think you guys touched on it on the G&A line. I see there was some nice reduction, at least sequentially, and that's even more impressive despite the growth in revenue. So any color on that front? Anything you guys have done to cut some costs or synergies from the Airdep acquisition maybe? 'Cause I know you guys are ramping up some of the hiring. So any color on that?

Monty Balderston
CFO, Greenlane Renewables Inc.

It's Monty. I wouldn't read too much into the sequential number going down slightly. Obviously there's, you know, timing, let's just say, of when people and systems and costs incur. There's a little bit of lumpiness in it that, perhaps Q3 was a little bit better than Q2. You know, I would expect Q4 to kinda have a consistent run rate. You know, we are still in, I don't wanna call it early days, but we're definitely not through, you know, adding the necessary resources, be it people, be it systems, to scale the business and we're going through that process right now. I wouldn't read too much into it with it dropping quarter over Q2.

Ahmad Shaath
Research Analyst, Beacon Securities

Fair enough. That's very helpful. Then secondly, on the gross margin side of things, remind us again, like, what is the split between labor and sort of parts and materials? I'm starting to think, looking ahead into the next kind of 12-18 months if parts and materials start coming down slightly year-over-year, how much of a potential benefit to the gross margin we could see.

Monty Balderston
CFO, Greenlane Renewables Inc.

Well, you know, I don't wanna say all, but, I mean, the material portion in our costs is clearly equipment. You know, it by far is the overall driver. Obviously we have, you know, hours that go into the project and stuff like that, but on a absolute scale, the material portion of our costs is materials.

Ahmad Shaath
Research Analyst, Beacon Securities

That's very helpful. Thanks. Thanks a lot. We can go to someone on the sell-side.

Brad Douville
CEO, Greenlane Renewables Inc.

Thank you.

Ahmad Shaath
Research Analyst, Beacon Securities

Bud.

This concludes the question and answer session. I would like to turn the conference back over to Darren Seed for any closing remarks.

Darren Seed
President, Incite Capital Markets

Thank you for participating on today's call. We appreciate your questions as well as your ongoing interest and support, and look forward to seeing you on the next conference call.

Operator

This concludes today's conference call. You may disconnect your lines. Thank you for participating, and have a pleasant day.

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