Quebecor Inc. (TSX:QBR.A)
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Apr 29, 2026, 4:10 PM EST
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Earnings Call: Q3 2023

Nov 9, 2023

Operator

Good day, everyone, and thank you for standing by. Welcome to the Quebecor Inc.'s financial results for the third quarter 2023 conference call. I would like to introduce Hugues Simard, Chief Financial Officer of Quebecor Inc. Please go ahead.

Hugues Simard
CFO, Quebecor

Ladies and gentlemen, welcome to this Quebecor conference call. My name is Hugues Simard, I'm the CFO, and joining me to discuss our financial and operating results for this third quarter of 2023 is Pierre Karl Péladeau, our President and CEO.

As usual, anyone unable to attend the conference call will be able to listen to a recording by telephone or webcast. Access details are available on our website at www.quebecor.com, and the recording will be available until 7 February .

As usual, I also want to inform you that certain statements made today on the call may be considered forward-looking, and we would refer you to the risk factors outlined in today's press release and reports filed by the corporation with the regulatory authority.

Speaker 12

The conference is no longer being recorded.

Hugues Simard
CFO, Quebecor

Is that a problem?

Speaker 12

The conference is now being recorded.

Hugues Simard
CFO, Quebecor

Very good. We have good news. We're being recorded again. Thanks, Taylor. Thanks, Taylor. All right, so Pierre-Karl, up to you.

Pierre Karl Péladeau
President and CEO, Quebecor

Merci Hugues, and good morning, everyone. I would like to start by addressing last week a sad announcement. Due to universal structural changes in the media and television landscape, I, as interim president of Groupe TVA, announced and initiated a major restructuring of our broadcasting activities. I would like to reiterate our thanks and support for the more than 500 colleagues who will depart the company in the upcoming months.

Their personal investment will be fairly rewarded. Again, thank you. On the regulatory front, we are happy that the CRTC has announced its long-awaited decision on FTTH wholesale rates, which will foster enhanced competition in Quebec and Ontario. But it will be essential to ensure that these rates continue to be reflective of Bell's true cost, as we have pointed out several times in the past.

There are many instances where Bell sells its own service well below their supposed cost. We hope that the rates that commission will approve on a final basis will consider the fact that Bell continues to offer its 1.5 gig access Quebec at a retail price of CAD 65, while Bell has filed to the CRTC a CAD 108 rate for the same access.

Before turning to our operational results, I am happy to report today, a very good financial performance in our third quarter, where Quebecor, on a consolidated basis, generated CAD 482 million in cash flow from operations, an increase of 20% over the third quarter in 2022, and EBITDA of CAD 624 million, up 21% from last year.

Videotron, with the addition of Freedom, improved its cash flow from operation by 19% to CAD 454 million, and its EBITDA by 20% to CAD 590 million in the quarter, while maintaining the best margin in the industry. Whereas our main competitor is borrowing to pay its dividend, thereby continuing to increase its leverage ratio, our capacity to generate growing free cash flows enable us to pay a decent dividend, to reimburse more than CAD 250 million in debt in the quarter, and thus keeping lowering our debt-EBITDA ratio.

I will now review our operational results, starting with our telecom segment. Upon closing the acquisition of Freedom Mobile on April 3, 2023, we clearly announced our intention and quickly set about establishing a much more competitive mobile telephony environment across Canada.

While continuing to invest in our network to keep improving its quality and performance, we introduced seamless handoff roaming, which immediately improve our user experience and further enhance network connectivity to nationwide coverage and affordable international mobile plans. I n addition, we added 10% more domestic data to all existing Freedom subscribers and froze prices on all existing plans for current and future customers.

On 27 July, we then launched 5G services, offering faster network access to more than 12 million Canadians in the Greater Toronto, Calgary, Edmonton, and Vancouver areas, as well as in other major cities across Ontario, BC, and Alberta. This 5G rollout will progressively expand to other markets over the next months, as is the case for Videotron's 5G deployment in our own province of Quebec, which is proceeding as planned.

Capitalizing on the new MVNO regulatory framework introduced last year by the CRTC, as well as on its recent rates decisions, we just recently announced the launch of our MVNO service and the extension of the service areas of our Vidéotron, Fizz, and Freedom Mobile brands throughout Canada. This phase expansion will make our service available to millions of additional Canadian consumers, thereby giving them access to more choice, better service, and lower prices.

Speaking of lower prices, we could not be prouder of the most recent Statistics Canada Monthly Consumer Price Index, or the CPI report, demonstrating the clear impact of Quebecor's strategy on the decline of wireless service prices in Canada. Between September 2022 and September 2023, the CPI rose by 3.8%, but the wireless component of the index fell 12.9%.

Since April 2023, when Videotron acquired Freedom Mobile, wireless prices have declined by almost 20%. Clearly, we are delivering on our commitment to Canadian consumers. Lower prices for these most essential services must be a breath of air, of fresh air for Canadian families who are facing rising prices on all fronts.

It also shows that there is a sizable market opportunity for us with a product of equivalent quality at a much lower price, which generates significant EBITDA and cash flow. While on the topic of wireless, we recorded 89,000 wireless net adds in the third quarter, 53,000 more than in the third quarter last year, and 40,000 more than in Q2 this year.

This impressive performance is clearly the result of Freedom's improving network, expanded connectivity, and more competitive market positioning, all of which were only implemented midway through the quarter, and also due to the strong performance of our 100% digital brand, Fizz and VMedia. As expected, wireless ARPU decreased slightly, which is mainly attributable to dilutive effect of Freedom prepaid service.

Churn rate on postpaid customers increased 0.1% this quarter, again, due to Freedom dilutive effect. That said, Freedom's churn rate is starting to come down with all the initiatives taken since the acquisition, a trend that should accelerate as we are committed and focused on improving quality, service, performance, and lowering prices. Wireless revenues doubled in the quarter and wireless EBITDA reached CAD 232.5 million. Turning to broadband.

We posted 5,000 net adds this quarter, excluding third-party resellers, in a very competitive market where our competitor keeps offering lower internet prices in Quebec than in the rest of the country. Year over year, growth reaches 80,000, within, which includes the acquisition of 61,000 VMedia and Freedom Mobile customers in Q3 2022 and Q2 2023, respectively.

Despite this very competitive environment, we continue to be very disciplined in our pricing strategies, which has translated in internet ARPU, improving CAD 0.38 over the last year, allowing us to overcome the dilutive effect of Fizz and a lower plan mix. Through price optimization, improved brand positioning, and churn, churn management, and with continued mitigation of customer decline in traditional services, we continue to generate growth in our wireline services revenues.

In a market characterized by ongoing cord-shaving and cord-cutting, we managed to slow this trend down in television for a sixth consecutive quarter by optimizing the positioning of our brands and the pricing of our illico and Helix platforms, thereby improving ARPU. Most notably, we managed to keep our television revenues stable despite these strong market pressures.

Videotron's reputation for the unmatched quality of its customer experience is well established. In this year's Léger Reputation Survey, Videotron was again ranked the most respected telecommunication company in Quebec for the seventeenth time since 2006. Also, Fizz placed first for online experience in Canadian telecommunications industry on Léger WOW Digital Index for the fourth year in a row.

Adding to the list, in another Léger survey conducted between 1 August and 7 August 2023, Quebecers rate Videotron as the telecommunications company with the best customer service, with twice as many respondents ranking Videotron first as its closest competitor, confirming the undeniable strategic advantage we have built through the years.

These results clearly explain why our competitors have no choice but to rely on unsustainable pricing strategies in Quebec, hoping to pile on customer adds, but without any significant revenue growth. Turning to our media segment. Our third quarter results continue to be impacted by a very difficult advertising market that shows no signs of improving anytime soon, and a static regulatory environment that continues to put us at a disadvantage in our fight against the web giants and the national broadcast.

Groupe TVA experienced a decrease of CAD 12 million in revenues and CAD two million in EBITDA for the quarter as compared to last year, adding up to a cumulative EBITDA loss of CAD 11 million after nine months this year, compared to a positive CAD 12 million EBITDA over the same nine-month period last year.

As you know, the audiovisual and media landscapes throughout the Western world is undergoing profound and unprecedented changes as a result of the globalization of television viewing, driven by the proliferation of on-demand digital broadcasting platforms and the tectonic shift in advertising spending to the web giants.

These are no short-term changes, but a long-term trend that is reshaping the broadcasting ecosystem. For over 10 years, we have been telling government bodies and regulators that the situation is dire and urgent.

Canada's private media companies must be able to operate in a modernized ecosystem that can adapt to a borderless digital world. More than ever, this demands regulatory relief, flexibility, and tax credits that more adequately and equitably reflect the conditions facing broadcasters and producers in the television industry. The fact is that not only has nothing changed, but the situation is now worse than ever.

The lack of consideration for our industry, coupled with the mounting challenges it confronts, has forced us to take unprecedented action. The deficit the TVA Group is currently running is simply no longer sustainable. We have a responsibility to correct the situation. TVA has historically been an important vehicle for Quebec culture, language and news. We have a duty to preserve it and ensure its sustainability.

The necessary measure we announced last week will change the way we do business to withstand the market pressures and face the competition. We will refocus our activities, reduce our operating costs, and concentrate on the strength that set us apart and make TVA Quebec's favorite television network. Our goal is to be able to continue offering viewers original Quebec content, to continue investing, and to bring all Quebeckers reliable coverage of news and major sporting events.

Finally, our sports and entertainment division maintained its momentum with revenues and EBITDA of CAD 60 million and CAD 40 million, respectively, in the quarter. Major shows including Peter Gabriel, Morgan Wallen, and André Rieu were great successes, and our hockey champions, the Remparts de Québec, have launched a new season, drawing record audiences. I will now let Hugues review our detailed financial results.

Hugues Simard
CFO, Quebecor

Merci, Pierre Karl. On a consolidated basis, in the third quarter of 2023, Quebecor recorded revenues of CAD 1.4 billion, up 24%, EBITDA of CAD 624 million, up 21%, and cash flows from operations of CAD 482 million, up 20% from the same period last year. Our telecom segment generated CAD 454 million in cash flows from operations, a 19% increase compared to the same quarter last year.

EBITDA also increased 20% at CAD 590 million, and EBITDA margin stood at 48%. Revenues reached CAD 1.2 billion, up 31% compared to the same quarter last year. In addition to Freedom Mobile, which accounts for most of the revenue growth, the Videotron and Fizz brands continued to deliver growth in both wireless and internet revenue, service revenues, rather.

On the OpEx side, the increase of 46% in the quarter compared to last year is due to the consolidation of Freedom Mobile, of course, as the cost containment initiatives in Videotron and Fizz continue to pay off, translating into our increasing and industry-leading EBITDA margin.

Telecom CapEx spending, excluding the acquisition of spectrum licenses, was up CAD 28 million as compared to the same quarter last year. This variance is due to the addition of Freedom Mobile and to higher investments in key initiatives, such as LTE Advanced and 5G, network extensions and geographic expansion on all markets.

Our media segment recorded revenues of CAD 166 million, a 2% decrease, and EBITDA of CAD 21 million, a 17% increase compared to the same period last year's, attributable to the excellent performance of our digital and out-of-home activities. Our sports and entertainment segment revenues grew 4% to CAD 60 million, and EBITDA grew 18% to CAD 14 million in the quarter.

Quebecor reported a net income attributable to shareholders of CAD 209 million in the quarter, or 91 cents per share, compared to the net income of CAD 178 million or 76 cents per share reported in the same quarter last year.

Adjusted income from continuing operations, excluding unusual items or gains or losses on valuation of financial instruments, came in at CAD 202 million or CAD 0.88 per share, compared to an adjusted income of CAD 175 million or CAD 0.75 per share in the same quarter last year.

For the nine months of the year, for the first nine months of the year, rather, Quebecor's revenues were up 17% to CAD 3.9 billion, and EBITDA was up 15% to CAD 1.7 billion. EBITDA from our telecom segment grew 16% to CAD 1.7 billion, an improvement of CAD 234 million over last year.

As of the end of the quarter, Quebecor Inc's net debt to EBITDA ratio was 3.39 times, down from 3.52 times, reported at the end of the previous quarter, and still one of the lowest of all our telecom competitors and peers.

Available liquidity of more than CAD 1.8 billion at the end of the quarter, and our growing free cash flows will allow us to continue to improve our very strong balance sheet. During the first nine months of the year, we purchased and canceled 236,000 Class B shares for a total investment of CAD 7.1 million. We thank you for your attention, and we can now open the lines for your questions.

Operator

All right, first question comes from, Maher Yaghi from Scotiabank. Please go ahead.

Maher Yaghi
Analyst, Scotiabank

Merci, monsieur. Thank you and for taking my question. I wanted to ask you that, you know, obviously you had a much better performance on wireless subscriber loading in Q3. Can you maybe talk a little bit and maybe if you can break your comments separately between what you saw in Videotron in Quebec in terms of improvement in the subscriber loading parameters and what you're seeing on the Freedom side since you.

Y ou know, if any separate comments on both brands would be great. A n the second question I wanted to ask you is, on the leverage side, we continue to see, you know, good paths for lower leverage. What is your, you know, expected level that you feel you want to achieve, and then, when you think that will be attained, in terms of timing? Thank you.

Hugues Simard
CFO, Quebecor

Thanks, Maher. On your first question, so for the loading, for the wireless loading, so, starting in Quebec, my comments would be that, you know, continued growth in Quebec. O ur momentum, basically very similar to what we've been experiencing, you know, over the past few quarters. Fizz performed very well, but so did Videotron.

Y ou know, more of the same, I'd say. A very, very good quarter. A very, very favorable back-to-school season for us in Quebec on both of our brands. Y ou know, certainly continued momentum and continued increased loading in both of our brands in Quebec. In the rest of the country, for Freedom Mobile, a couple of comments.

It was a little bit, you know, what we call sort of a two in a quarter in two steps, you know? The beginning of the quarter, before we launched, you know, some of our plans and some of our remedies, was, you know, perhaps a little slow, you know, sort of following the sequential last quarter.

You know, the reaction and the reception from our various, you know, roaming plans, from our, from our 5G, from our various initiatives to, to keep a, you know, from the seamless handoff from the various initiatives that, that we've put in place, to improve the, the experience and the, the quality of our network, has really, you know, has really, you know, resonated, I would say, with the, you know, with the customers in Ontario and the rest of the country.

What really, really, you know, turned on the, the momentum, and, we finished the quarter quite strongly, as you, as you, as you can see. T hat's, you know, bodes very well for, you know, for the rest. We always said, and I think I point out as well, Maher, that, you know, it's a tribute to our, you know, to our discipline.

You know, we always said. The last quarter, I think we said that we were, you know, we needed to put in place, you know, we had a plan, and, we were focused on executing this plan and putting in place the various building blocks that were needed.

To you know, to relaunch Freedom's growth and, you know, and market share fight in the rest of the country. And I think we've delivered on these building blocks. T he you know, the customer reception has been really good.

Y ou know, that's sort of the conclusion of our very strong loading. On your second question, Maya, I guess that you know, we should say that you know, for the last 25 years, I guess since the... Well, almost 25, since the acquisition into at home, you know, you will probably remember, you know, that the leverage was pretty high, 7x and even more.

Pierre Karl Péladeau
President and CEO, Quebecor

You know, our mission and objective was to reduce the leverage, and we've been able, you know, to do it, despite the fact that, you know, we bought our partner's position, Caisse de dépôt, or paid 45%, you know, with the cash flow that was generated with the company. We started and participate in auctions to buy spectrum and build a wireless network and many other things.

D espite all this and, you know, obviously, for the most recent acquisition of Freedom, we were still focused on reducing our leverage. And this is what we're doing, and we are looking and trying to achieve, you know, our... an investment grade position. And we found that, you know, not really fair when our leverage is one of the best.

It's not the best, maybe to the exception of Cogeco, but I'm not completely sure, you know, out of the industry. Telus has 3.8x, Bell has 3.5x. Just read the, you know, the Rogers report that the 4.9x looking to have 4.8x. You know, we are at 3.29x or something like this.

Maher Yaghi
Analyst, Scotiabank

Okay.

Pierre Karl Péladeau
President and CEO, Quebecor

We're looking to go, to move forward and reduce it, and there is no reason why we're not gonna be able to do so. You certainly know, but this is an industry trend that, you know, auctions are taking place right now. W

ill we be able, you know, to continue as strongly as we were, you know, for the last two quarters? I should say that probably not. But we will keep our objective to do so, making sure that we're gonna have the proper spectrum to continue to grow our business, improve, you know, all the time, and offer the best product in terms of quality and prices.

Operator

Merci beaucoup. Parfait. The next question comes from Jerome Dubreuil, from Desjardins. Please, go ahead.

Jérôme Dubreuil
Analyst, Desjardins

Bonjour, tout le monde. Thanks for taking my questions. You know, we've learned a lot about the environment where you're gonna be evolving in the next year. You know, we've had the MVNO rates decision recently. We have had the fiber access rates as well.

Is it fair to say that now that the environment is pretty much set for the at least probably next year, is it fair to say that you can probably accelerate some more initiatives on the Freedom side? Maybe I'm thinking of maybe bundling or other initiatives.

Pierre Karl Péladeau
President and CEO, Quebecor

Well, Jerome, thanks for your question. As you know, we already mentioned, you know, in the quarters before, this is what we're looking for. We said that, you know, obviously there's many markets. And I remember, you know, when the, in front of the Competition Bureau, some people were saying that, "Well, they are not gonna be able to succeed because they do not have the capacity to bundle services."

First of all, we should say that it's not completely true, and as you just mentioned, the regulatory front provide our capacity to do so. I guess that we have tools, and if I refer, you know, to what the president of the commission said, this is what in the CRTC decision, you know, that's really what the commission is looking for.

We find that this is certainly a very favorable environment for us to moving forward. Yes, we're looking, you know, to get the bundling services. As you know, that you know, we already bought VMedia, which is already offering, you know, internet and cable distributions.

Y ou know, with our wireless services, we have now the capacity to offer even larger bundle proposal. T his is what we're looking for. We're gonna do it, you know, in proper phase. I mean by this, you know, we would like to continue to offer quality products. As you know, maybe, that it's not as simple as looking to do it. You know, we have big systems behind.

We want to make sure that, you know, we're not gonna create any mistakes, we're not gonna create customers' dissatisfaction. We've been always looking and considering this is the most important thing for us. But certainly, again, we have the tools to do so, and we're looking to move forward in the quarters to come.

Jérôme Dubreuil
Analyst, Desjardins

Thanks. And maybe, a follow-up to Maher's question. Looking at the deleveraging, I think that was probably one of the highlights of your quarter, but is it too soon to start already talking about the eventual buybacks, or are we maybe more focused on what's gonna be happening, in terms of network deployment, and, and we'll see after a spectrum auction, or we can already start thinking about this?

Pierre Karl Péladeau
President and CEO, Quebecor

Well, I think that, you know, we used to have a kind of a policy, which is a balanced policy between buybacks and dividends. A gain, reducing our debt, because what we're looking for is, you know, to make sure that we're gonna be able to save on our interest costs while obtaining our investment grade profile. So again, it's a matter of balance, and we've been disciplined, looking at all those avenues, and this is of importance for us that we're not gonna focus or favor one to the detriment of the others.

Jérôme Dubreuil
Analyst, Desjardins

Merci.

Operator

All right, next question comes from Stephanie Price, from CIBC. Please go ahead.

Stephanie Price
Analyst, CIBC

Good morning. I just want to touch on CapEx here. It's come in below, I think, street expectations over the last two quarters. Can you give us a little bit of color around the ramp-up of the CapEx as you make network investments at Freedom?

Hugues Simard
CFO, Quebecor

Sure. Hi, Stephanie. A s we said, you know, as we said last quarter, you know, this is. Sure, there will be, you know, there will be a ramp-up, but there will be a gradual ramp-up, you know. It was important for us to, you know, as I said earlier, to execute our plan in a very disciplined way, meaning that it is important for us to focus right now on the, you know, on putting through the remedies that will ensure that we keep improving performance and service levels. T hat we, you know, that we can continue to build market share.

In you know, at Freedom, I think it was important for us to start by you know, re-questioning and making sure reprioritizing all of the various you know, needs for capital. I think that's what we've been doing. W e are focusing on improving you know, the networks, on taking care of the black spots, for example, and then ensuring that you know, that our quality continues to build up.

At the same time, as we had said, you know, we made sure that through our roaming agreements and through our MVNO agreements, that we were also in a position to continue to offer the best network to our customers, as we are continuing to address the you know the issues you know with the network.

So ll of that to say that, you know, this as we move along in this reprioritization, and I think it's a necessary thing to do, you know, not to just spend right, left, and center without you know without much analysis. And you will remember that that's certainly what we've been doing in Quebec at Videotron for the past few years, you know?

Reassessing all capital investments and optimizing our investments and focusing on the revenue generating and on the strategic projects like LTE Advanced, which we are speeding up, and 5G, which we've launched, and network extensions.

A ll of that to say that, you know, we feel in a pretty good position in terms of CapEx. That's allowed us to, you know, while continuing to invest in network, to continue to generate very strong cash flows, and to be in a good position for the next wave of investments, which obviously will come.

You know, we talked about stability for a 12-month period, and then we'll, you know, we'll see over next year in the various next phases of investment at, you know, at Freedom and at Videotron. But for now, you know, we feel that our CapEx levels are, you know, allow us to, you know, to focus on the important stuff.

Pierre Karl Péladeau
President and CEO, Quebecor

You will probably remember, Stephanie, that, you know, in the previous auction, the 3,500, where we participated and bought, over CAD 800 million of spectrum, 400 in the three provinces, Ontario, Alberta, and British Columbia. In fact, you know, in considering that, you know, we will enter the Canadian market, one of the most important thing was, while, you know, you buy spectrum, you have seven years to build.

Contrary to some, you know, our competitors in front of the regulators saying that, "Oh, they, they don't want to build. They're not gonna build. They're gonna use roaming agreements." What we say, what we're saying is that, yes, we're gonna obviously use roaming agreements, but we will continue to build, and we will deploy our network.

The interesting thing is that you do not have two years to do so. We have seven years, and as just, you know, mentioned, we will continue to be disciplined. Some people said, you know, "5G is the end of the world." I remember, you know, two, three years ago, we said, "Well, you know, 5G is, you know, the thing that happened after LTE and after 4G, and 4G was something that happened after 3G."

W e didn't have, you know, revolution in the wireless industry. W e are considering that obviously, we're gonna enhance our network and provide, you know, quality and new technologies to our customers. But there's no such a rush... you know, that other companies have been doing.

In fact, as you probably know, worldwide, manufacturers of 5G equipment are just also saying that they don't or they're not able, you know, to meet their own objectives because all, you know, telephone providers have been slowing down their deployment of 5G around the world. I'm not saying that we're gonna slow down, but we're not gonna rush because we. T here's no need to rush. We will continue to deploy our network in due time with proper discipline.

Stephanie Price
Analyst, CIBC

All right. Thank you for the color. M aybe just one follow-up on ARPU. Obviously, you know, prepaid Freedom impacted it in the quarter. Just curious how we should kinda think about the puts and takes for the remainder of the year and into fiscal 2024, as you think about some of the other initiatives that you're rolling out, like 5G and bundling.

Hugues Simard
CFO, Quebecor

Sure, Stephanie. You know, as we've said from the beginning, you know, our focus is on profitability, not on, you know, not on ARPU. You know, we said, you know, we're in this market to, you know, to succeed, you know, to build market share in a disciplined way, as Pierre Karl just said, but, you know, to build market share and continue to compete.

T hat's, you know, that's obviously gonna, you know, gonna put pressure on ARPU. Y ou know, we need to maintain. We are the fourth player in English Canada. C learly, you know, we need to maintain as we are, you know, building and enhancing our network.

We need to maintain a price advantage, and then that's what we're doing. T hat obviously puts, you know, puts pressure on ARPU, but I think this is nothing unexpected, and it certainly, you know, when we focus on profitability, I think you'll see that we're delivering the goods, you know.

The other put on ARPU is obviously Fizz in Quebec, which is performing very, very well. And we've, you know, we've had this discourse for many years, as you know, that you know, it dilutes our ARPU a little bit, you know, being a lower price, lower cost, so operation, which maintains our margins, you know.

I think all in all, you know, as we're focusing on the bottom line, and I think we're showing that from our results, that we're succeeding at it. Y ou know, ARPU is and as we've said, you know, we don't expect ARPU to go up. You know, some of our competitors have expected it and, you know, good for them. I n our case, I think we can be, and we're proving that we can be successful by focusing on profitability as opposed to ARPU.

Pierre Karl Péladeau
President and CEO, Quebecor

We will continue to have operational costs, you know, lower than our competitors.

Hugues Simard
CFO, Quebecor

Exactly.

Pierre Karl Péladeau
President and CEO, Quebecor

This is what we've been doing for years and years and years. In fact, that's probably what Quebecor is all about, you know, since the inception of the acquisition by Quebecor, we will continue to do so. A t the end of the day, I would say, you know, the proof of the pudding is the eating. B y this, you know, you've been seeing the EBITDA on an increasing mode for almost, you know, since the time we acquired the company. And we will continue to do so. No spoilage.

Stephanie Price
Analyst, CIBC

Thanks so much for the color. Thanks so much for the color.

Speaker 12

All right, next question comes from Matthew Griffiths , from Bank of America. Please go ahead.

Matthew Griffiths
Analyst, Bank of America

Hi, good morning. Thanks for taking the question. I just wanted to follow up, I guess, first on some... just the comments about, I guess it's Freedom's net adds and the kind of exiting the quarter at a better kind of cadence than you entered the quarter in.

I was wondering if you could shed some light on to what extent that increase is being generated by kind of the elevated gross adds as you move to the latter part of the quarter, or if you're seeing kind of churn benefits from the work you were describing on the network and from changing plans, keeping customers, maybe they migrate within them? That would be helpful.

Just on the internet side, obviously, I think you mentioned the competitive, you know, the competition you're facing within Quebec, and the promotions, it's obviously having an impact. Y ou know, it seems as though this is gonna be the strategy, you know, moving forward from your peer.

You know, so to what extent do you feel confident that you can kind of, you know, keep the net adds in broadband, especially, you know, positive, and maybe even retrieve some stronger growth going forward? That would be helpful color. Thanks.

Hugues Simard
CFO, Quebecor

Thanks, Matt, for your question. O n your first Freedom question, it's actually a little bit of both, I'd say. You know, growth adds, yes, picked up certainly, as you know, as reception to our various plans and, you know, nationwide, and then, you know, and roaming pack, the packages, was improving. ou know, churn is something, and we said that last time, and, you know, I think we should repeat it now. This is something we're keeping our eye on. You know, Freedom's churn has historically been very high.

They were. They've historically actually done a fairly good job, as we said, you know, picking up subscribers, especially focusing on the, you know, people who wanted to, you wanted a, you know, a fair service and a fair performance at a good price, you know? Y ou know, had a hard time keeping these customers due to, you know, network issues or other issues. C hurn is clearly something that we identified very early on as, you know, as a huge lever for us going forward. And we are, you know, putting in place the various pieces that we talked about earlier.

You know, not only improving the network, but also, you know, these various plans that we talked about, you know, has really and opening up, you know, Seamless Handoff and the MNOs and et cetera. We'll keep, you know, we'll keep decreasing churn, and we're already seeing the first results from that.

A s we said in our prepared script, you know, we certainly expect the churn reduction to continue to accelerate because as we're focusing on the major irritants. I t's important for us to keep because as we said, we keep doing a good job on the gross.

Now we need to do a better job on the net and and reduce churn. But we're really focused on this, and we're confident that that's that's in the right direction.

Pierre Karl Péladeau
President and CEO, Quebecor

Will we stay in a competitive environment? Certainly, Matt, you know,

Hugues Simard
CFO, Quebecor

Of course.

Pierre Karl Péladeau
President and CEO, Quebecor

But we are prepared, you know, to face that. And, you know, what we've been seeing on the, on the competitive front is, you know, they probably may be gaining, customers, you know, with, what we called, as, you know, our, on the script or prepared script, you know, at a sustainum-unsustainable.

And probably, you know, when you, we look at, at the numbers, you know, they have higher revenues, but they have lower EBITDA. So does that mean that they're buying cut their customers? Well, you know, the asking the question is maybe answering it. But we certainly have, the main, logic and the main desire to maintain our operational costs as efficient as possible, and we will continue to do so.

But, you know, and again, regarding what I said regarding our own dividend policy, I mean, you know, we can ask ourselves with the EBITDA, the reduced EBITDA by our main competitor, will they be able to continue to increase their dividends? Well, that's a good question. We'll find out.

Matthew Griffiths
Analyst, Bank of America

Thank you very much.

Hugues Simard
CFO, Quebecor

Thanks, Pat.

Operator

All right. Next question comes from David McFadgen from Cormark. Please go ahead.

David McFadgen
Analyst, Cormark

Okay. Thank you. A couple of questions. Can we assume that the greater than 50% of the Net Adds are coming from Freedom?

Hugues Simard
CFO, Quebecor

Well, we don't. David, thanks for trying.

Pierre Karl Péladeau
President and CEO, Quebecor

Again and again and again, eh?

Hugues Simard
CFO, Quebecor

I think if I remember well, you asked that very question last time.

Pierre Karl Péladeau
President and CEO, Quebecor

This is for sure. We expect that you're gonna ask the same question, David.

Hugues Simard
CFO, Quebecor

We won't tell you, David.

David McFadgen
Analyst, Cormark

You know, we always like

Hugues Simard
CFO, Quebecor

It's from both sides. Okay? Very good performance on both sides, both Freedom, Fizz did well, and Videotron did well. So you know what? Good momentum, as I said earlier, in Quebec. Continued momentum in Quebec and good performance of Fizz, which had a bit of a, you know, a foot on our view, as we talked about, but also very good towards the latter part of the quarter, from Freedom as well. So, a very balanced loading.

David McFadgen
Analyst, Cormark

Okay. I f we just, like, just look at Freedom for a second. Are there any plans in particular that are really driving the net adds of Freedom that you could call out, or not really?

Hugues Simard
CFO, Quebecor

You know, we know that our nationwide programs were very successful. You know, just addressing some of the network issues from the start, you know, with the seamless handoffs and 5G and all of that, that's also brought a lot of people to us. Oh, yeah, US and Canada. Our US.

Pierre Karl Péladeau
President and CEO, Quebecor

Can US.

Hugues Simard
CFO, Quebecor

Canada's program. Yeah, that's that also fared very, very well. That also, by the way, has a bit of a put on the, on, on our view in the sense that, you know, usage, you know, usage revenues are a little bit under pressure. But it's, I think it brought to the market something that others were not offering, and it differentiated us, and it was very well received. Yeah.

David McFadgen
Analyst, Cormark

Okay. J ust on the MVNO front, where are you now expanding the MVNO, and where do you expect to be in the next year?

Pierre Karl Péladeau
President and CEO, Quebecor

Well, you know, we mentioned, as the, an announcement that, we're moving forward. We are at the end of the process regarding establishing the prices with the commission. We look forward, you know, to make sure that we're gonna be able to connect, you know, what we call POI, in the different locations.

W e're moving ahead and establishing where we will focus in first glance. Because, you know, if I refer to my previous answer, we will start making sure that the, we will build, you know, in the years to come. W e will certainly prioritize those areas, but that doesn't mean that we're gonna, not-we're not gonna operate MVNO elsewhere.

It's a mix of making sure that, you know, we're focused on, I mean, by advertising our products, on the areas where we know that we will build in the years to come, and another areas where, you know, the buildup will take probably a longer term.

Y ou know, if I, if I was to refer to the Stephanie question in terms of capital expenditures, we're deploying the network, and we want to make sure that it will fix and it will be balanced with our MVNO marketing strategy.

David McFadgen
Analyst, Cormark

Okay. Just, just on the CapEx question, can you give us an update on this year to be, and then if you could give us an indication for next year?

Hugues Simard
CFO, Quebecor

I think you got cut off a little bit. Can you repeat the first part of your question? Sorry, I know you're asking about next year, but what was the first part of your question?

David McFadgen
Analyst, Cormark

Just give us an update on CapEx this year. And next year.

Hugues Simard
CFO, Quebecor

Well, you know, last time we talked about, you know, stability for the rest of the year as compared to, you know, and we're still, we're certainly still in that direction. Next year, as we said, you know, we will gradually continue to invest, as Pierre Karl said.

T here will be, you know, our network, and we've never hid that, you know, Freedom's network needs investment, and we will continue to expand our network. But, you know, as we've said, as Pierre Karl said, we're in no rush to do that. So this will be done gradually and over time. So, you know, no step function.

As we've said all along, you know, CapEx, there will be next waves of investments in the next, you know, 12 months, let's say. But, but certainly no, no material step functions to be expected. So, you know, gradual investments and disciplined investment will continue.

David McFadgen
Analyst, Cormark

Okay. All right. Thank you.

Pierre Karl Péladeau
President and CEO, Quebecor

Thank you, David.

Operator

Next question comes from Vince Valentini from, TD. Please go ahead.

Vince Valentini
Analyst, TD Securities

Yeah, thanks very much. I just need to clarify a couple numbers. Hugues, I'm not sure I caught you on wireless EBITDA in your prepared remarks.

Hugues Simard
CFO, Quebecor

233, well, 232.5 million in EBITDA in wireless EBITDA.

Vince Valentini
Analyst, TD Securities

Are you willing to give us CapEx for the wireless segment in total?

Hugues Simard
CFO, Quebecor

No. Sorry.

Vince Valentini
Analyst, TD Securities

No problem. The churn number up 0.1% year-over-year, just to be clear, that's only because you didn't include Freedom in Q3 last year, and now you're including it? Or are you saying that-

Hugues Simard
CFO, Quebecor

That's correct.

Vince Valentini
Analyst, TD Securities

Okay.

Hugues Simard
CFO, Quebecor

That's right. That's exactly it, yeah.

Vince Valentini
Analyst, TD Securities

If you go from what they had been doing under Shaw's ownership to what it is now, do you have those figures? Like, do you think you improved churn because of all the initiatives you put in place?

Hugues Simard
CFO, Quebecor

Oh, absolutely. As we've just said, yeah. Oh, absolutely. You know, by far, you know, when we looked at, and, you know, God knows that we had time to look at this while we were waiting for the various approvals from everyone.

You know, we were looking at what the issue, you know, what the highest levels of complaints and why people were leaving the network and the reasons for churn. Y ou know, digging down below just the first line of network issues, you know, people getting cut off, you know, leaving the service, the coverage area was by far the number one. So Seamless Handoff really addressed this.

Our roaming package, and then roaming was a big issue, which, you know, was hugely expensive, and there were no, as you know, Freedom wasn't competitive on that front. T hat's the second thing. Third, you know, as we keep addressing these what we call black spots, you know, as when we introduce 5G.

You know, all of these various introductions that we've made, all of these various packages that have, you know, that have resonated with the client. I mean, this is really, this has really allowed us to start, you know, right away over the summer, and certainly, and now it should pick up in the fall, as we said earlier, to reduce churn.

We are delivering on churn reduction, yes.

Vince Valentini
Analyst, TD Securities

Okay. Just two more clarifications. The 89,000 wireless sub adds this quarter is clearly quite strong versus, I think, what most of us expected. Was there any huge skew in there of prepaid, or is most of the 89,000 postpaid?

Hugues Simard
CFO, Quebecor

No, it's mostly postpaid. F or sure. P repaid, with, I mean, not that prepaid isn't doing well. I think we're faring quite well on prepaid. We don't focus on that all that much, but it's, you know, it's a good business. And it's done well as well, but most of it is on postpaid.

Pierre Karl Péladeau
President and CEO, Quebecor

We certainly reversed the trend, the previous trend-

Hugues Simard
CFO, Quebecor

Oh, yes.

Pierre Karl Péladeau
President and CEO, Quebecor

You know, when prepaid was the big stuff under Shaw ownership, and since, you know, we acquired, we reversed that trend.

Hugues Simard
CFO, Quebecor

As a matter of fact, for Q4, that's something, yeah, you know, you will remember that Q4 last year, you know, Shaw Freedom did very well. I'm not sure that's the right term, but anyway, generated a lot of prepaids at low prices in Q4. T hat's something we're gonna have to cycle over. But we've definitely reversed that trend this back out to step, yes.

Vince Valentini
Analyst, TD Securities

Cool. Last one is on the TVA restructuring. It seems quite large. It, have I missed in any of your disclosures, any mention of what the severance and restructuring costs will be, and then what the recurring savings are on the other end of that? Or do we just need to take the number of jobs and multiply by whatever estimate we have?

Pierre Karl Péladeau
President and CEO, Quebecor

Well, you know, Vince, you know, you know, the people involved in the restructuring are not all full-time employees. So, you know, the indemnity will be different. W e keep these numbers, those numbers for our negotiation that are gonna take place with the union.

Again, it's unfortunate that we were forced to do this. We need to do it. It's our responsibility to do it, but there is proper instance. Well, proper environment or proper locations, you know, to discuss this and respect with what we can call our social partner being the union.

We look forward to come shortly at the table and to establish what we will consider being a generous offer, because, you know, we've been respectful, and we need to recognize that, you know, they've been doing for so many years a good job. We're by far the number one network.

You know, we have over 40% market share. For sure, it's a declining market, but everyone here has been working very hard. If we were able to establish this level of market share, it's because of teamwork, and we need to recognize this. But we will certainly have more details for you at the next conference call.

Vince Valentini
Analyst, TD Securities

No, no, that's totally fine, Pierre Karl. I just wanna make sure I hadn't missed the number somewhere, so that's all I had. Thank you.

Pierre Karl Péladeau
President and CEO, Quebecor

Thanks, Vince.

Hugues Simard
CFO, Quebecor

Thanks, Vince.

Operator

All right, next call, next question comes from Tim Casey from BMO. Please go ahead.

Tim Casey
Analyst, BMO

Thanks. Can we just go back to the spending question, Hugues? I mean, prior to the closing of Freedom, you had notionally suggested that, you know, CAD 200 million was kind of a run rate CapEx. Can you just help us out?

Is that in the numbers now, or have you sort of adjusted your thinking there and, you know, you're gonna wait and see, get a better feel for the business, get behind spectrum, and then reassess that number? Just wondering if that's still a valid thing for us to consider. Thanks.

Hugues Simard
CFO, Quebecor

Hi, Tim. Yeah, it's actually, you know, that's the guidance we gave out at the very beginning. Now, you know, as I said, I think answering Stephanie's question, you know, we really started by really reassessing everything and, you know, like, as you know, as people do when you make an acquisition.

You know, so we focused on the important stuff first. Yeah, we're certainly not on the 200 run rate at this point, as you can see. You know, will we get back to it in the future? You know, perhaps, but in steps. T o answer your question, the 200 has been revised probably on the, you know, on a little bit lower side than that, because we're certainly not on a 200 run rate right now, no.

Tim Casey
Analyst, BMO

Thank you.

Operator

All right.

Pierre Karl Péladeau
President and CEO, Quebecor

We have the last question.

Operator

That's right. Yes. Last question comes from Drew McReynolds from RBC. Please go ahead.

Drew McReynolds
Analyst, RBC

Yeah, thanks very much for-

Hugues Simard
CFO, Quebecor

Hi, Drew.

Drew McReynolds
Analyst, RBC

For squeezing me in. Yeah, good morning, or now, I guess, good afternoon. One question for me, and I guess it just probably floats above all the wireless questions here, and maybe, Hugues, you can just help us out how to think about this. We're all trying to triangulate, I think, your loading with ARPU and margin.

How should we think about how, I guess, margin evolves over the course of time, presumably, you will have more loading either on kind of Rogers' roaming agreements or the MVNO framework? And you know, is it important for you to, you know, essentially target a certain kind of EBITDA or margin in the wireless business and therefore, you know, kind of manage your loading mix? Like, how are you approaching that, that'd be helpful?

Hugues Simard
CFO, Quebecor

Hi, Drew. Y ou know, as we said earlier, you know, our focus is clearly on profitability. Y ou know, we are kind of, you know, we're doing a little bit of what you're describing. You know, we are triangulating, actually. That's what we're doing, you know?

Trying to maximize, of course, loading and market share gains by... but at profitable levels, you know. And having negotiated some agreements that allow us to keep our costs down, and also with MVNO rates that are, you know, that are coming in at a much more reasonable levels than what was in the past, you know? I think this will allow us to continue to push on loading, but while margin, you know, while we preserve and, you know, while we preserve margin.

ARPU, as we said earlier, that's sort of the, probably the third piece of the triangle that is less, you know, for us, it's more, it's more of a, of an arbitrage between loading and margin, to be honest, as you know, as opposed to ARPU.

Drew McReynolds
Analyst, RBC

No, that's helpful. Thank you.

Pierre Karl Péladeau
President and CEO, Quebecor

Well, I think that's the last question was by Drew, so thank you very much attending this conference call since, and we're not gonna talk to each other before next February. I know I'm a little bit in advance, but wish you a Merry Christmas.

Hugues Simard
CFO, Quebecor

This will be your first merry Christmas.

Pierre Karl Péladeau
President and CEO, Quebecor

Yes. Thank you, all.

Operator

Ladies and gentlemen, this concludes the Quebecor Inc.'s financial results for the 2023 third quarter conference call. Thank you for your participation, and have a nice day.

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