Good morning. My name is Elliot, and I'll be your conference operator today. At this time, I would like to welcome everyone to the Roots First Quarter Earnings Conference Call for Fiscal 2025. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question-and-answer session. If you would like to ask a question during this time, simply press star then the number one on your telephone keypad. If you would like to withdraw your question, please press star then the number two. On the call today, we have Megan Roach, President and Chief Executive Officer, and Leon Wu, Chief Financial Officer.
Before the conference call begins, the company would like to remind listeners that the call, including the Q&A portion, may include forward-looking statements concerning its current and future plans, expectations and intentions, results, level of activities, performance, goals or achievements, or any other future events or developments. This information is based on management's reasonable assumptions and beliefs in light of information currently available to Roots, and listeners are cautioned not to place undue reliance on such information. Each forward-looking statement is subject to risks and uncertainties that could cause actual results to differ materially from those projected. The company refers listeners to its First Quarter Management discussion and analysis dated June 12th, 2025, and/or its annual information form for a summary of the significant assumptions underlying forward-looking statements and certain risks and factors that could affect the company's future performance and ability to deliver on these statements.
Roots undertakes no obligation to update or revise any forward-looking statements made on this call. The first quarter earnings release, the related financial statements, and the management's discussion analysis are available on SEDAR, as well as on Roots Investor Relations website at www.investors.roots.com. A supplementary presentation for the Q1 2025 conference call is also available on the Roots Investor Relations site. Finally, please note that all figures discussed on this conference call are in CAD unless otherwise stated. Thank you. You may now begin your conference.
Thank you, Operator. Good morning, everyone, and thank you for joining our Q1 2025 earnings call. On the call today, I will briefly review our first quarter financial results and discuss highlights from our strategic initiatives before passing it on to Roots CFO Leon Wu. We started the year strong. Q1 sales totaled CAD 40 million compared to CAD 37.5 million in Q1 2024, representing a 6.7% increase year- over- year. The direct-to-consumer segment, which reported comparable sales growth of 14.1%, drove these exceptional results. Over the last year, the team has dedicated efforts to improving conversion across our channels through a series of initiatives focused on in-store customer engagement, digital merchandising, inventory availability, and improved omnichannel capabilities. Our positive first quarter results reflect these concentrated cross-functional efforts, and we continue to expect upside from these initiatives.
During the quarter, gross margin also expanded by 80 basis points, reflecting a combination of improved product costs and reduced discounting, partially offset by foreign exchange, which Leon Wu will discuss in more detail. Given the seasonality of Roots, with approximately 30% of sales generated in the first half of the year, seasonal fluctuations exist in our underlying earnings, with the first half typically generating a loss and the second half positive earnings. While this remains a normal part of our business cycle, we were pleased to see a 16.8% reduction in adjusted EBITDA losses, excluding the DSU revaluation in Q1 2025. Our balance sheet also remains healthy. Our enhanced inventory balance positions Roots well to support growth, and net debt declined 6.7% year- over- year. I will now turn to the highlights of our strategic initiatives in the first quarter.
Despite a dynamic environment, we remain focused on executing a clear, disciplined strategy designed to drive sustainable growth, deepen customer connections, and strengthen our position as a premium lifestyle brand. As discussed in previous calls, at the end of 2024, we launched a new multi-pronged marketing strategy with investments focused on paid media, customer engagement, and elevating our brand messaging. In March, we announced a long-term partnership with NCAA Canadian basketball player Toby Fournier of Duke University. Toby is our first-ever female activewear ambassador, and this relationship underscores Roots' commitment to supporting emerging female athletes and highlights the breadth of its soft performance-based activewear. As part of the partnership, Toby will appear in sports-adjacent marketing content, representing Roots activewear off the court and the Roots brand on the court through her passion and dedication to excellence.
A natural extension of our WNBA licensing partnership, this brand ambassadorship deepens our commitment to empowering the next generation of female athletes and leveling the playing field in sports. Our brand ambassador program completed its first full year cycle this quarter also and has exceeded overall expectations. In Q1, we continued to overachieve total benchmark impressions and engagement. Influencers remain a key driver of our marketing strategy, meeting our diverse customer base where they already scroll, shop, and engage with what they trust and look up to. Over the next year, one can expect Roots to continue expanding its ambassador roster to elevate awareness and connect more consumers with the brand's collections. We are also continuing to make consumer engagement an essential part of our strategy through events.
We had several events through the first quarter, including our in-store celebrations of International Sweatpant Day and the debut of our Women in Sport digital series for International Women's Day. We are excited to continue surprising and delighting consumers through meaningful events in the months and year ahead. All of these initiatives have been supported by a multi-pronged marketing investment strategy that includes a notable year-over-year increase in paid media, which has generated strong returns. In Q1, we also saw new and existing products resonating with our customers. Customers are buying Roots for its hallmarks: comfort, craftsmanship, and premium materials. Together with our new silhouettes and refreshed design details, these trademarks have supported good results across our collections. Consumers continue to choose Roots for the trust we have built around quality and softness.
Our sleeves program, for example, remains a standout category, with sustained strength in both heritage styles and new collections. We are also seeing strong adoption of updated cuts, which offer a modern take on comfort while staying true to the brand's DNA. This blend of timeless comfort with thoughtful, fashion-forward updates is demonstrating real staying power. It is reinforcing that Roots is not just part of our customers' wardrobe; it is part of their lifestyle. This momentum in our core collection and the success of our new programs gives us confidence as we continue to balance innovation with the consistency our customers expect from us. Retail optimization and store experience improvements form another pillar of our multi-year strategy. Over the past year, we have made intentional decisions to exit underperforming stores while concentrating resources on high-potential locations where we see strong brand resonance and opportunities for traffic growth.
As part of our capital allocation strategy, we are investing in locations that support long-term profitability and customer engagement. These investments are guided by data-driven insights and a clear focus on financial returns. At the same time, we are maintaining financial flexibility to ensure we can respond quickly to evolving market conditions and opportunities. In parallel, we've begun testing and implementing elements of an updated store design toolkit. These enhancements are rooted in customer feedback and in-store analytics, and they are aimed at elevating the shopping experience while reinforcing the Roots brand identity. Features under evaluation include refreshed merchandising layouts, modern materials and finishes, digital screens, and flexible fixture systems that allow for quicker adaptation of seasonal stories. The goal is to create a more immersive, intuitive, and inspiring retail environment, one that aligns with our brand direction and deepens emotional connection with customers.
Our stores are not only a point of sale but extensions of our brand ethos, and we remain committed to ensuring they deliver both inspiration and convenience. As we roll out this new toolkit, we will continue to test and learn, applying our findings to optimize design, customer flow, and operational efficiency across the network. Our most recent store renovation, Vaughan Mills, in the Greater Toronto Area, reflects these enhancements. The Roots stores in Robson Street, Vancouver, and in the Mont Tremblant Village are also currently under construction and expected to open in the second half of 2025 under the new model. During the quarter, we also welcomed Rosie Pousser in the newly created role of Head of Omnichannel Growth. Rosie brings extensive experience to the role from several premium brands with deep customer loyalty and extensive networks across Canada.
The final piece of our strategy that I will discuss this quarter is our focus on operational excellence. Operational excellence remains a core pillar of our strategy, and we are taking a holistic approach to enhancing efficiency and agility and to set the business up for long-term growth. This includes the continued integration of advanced technologies, whether these be artificial intelligence or machine learning, but it also extends to broader process improvements that are modernizing how we operate day to day. On the technology front, we continue to identify areas where recent advancements can improve our business in multiple areas, including enabling us to better align our product offering with customer demand, developing a more personalized customer experience on digital channels, and realizing efficiencies in customer service and returns. In parallel, we are investing in process improvements across areas such as product development, sourcing, and merchandising.
We are streamlining workflows, focusing on reducing time to market and increasing cross-functional coordination to enhance speed and decision-making. These efforts are allowing us to react more quickly to trends and improve our execution at scale. We are also evolving our marketing capabilities by adopting more data-driven tools to personalize engagement and better measure return on investment. This is helping us improve the efficiency of our spend while deepening customer connection. Altogether, these initiatives reflect our broader commitment to building a more agile, efficient, and technology-enabled organization, one that is well-positioned to support future growth while maintaining a strong operational foundation. I would like to thank the entire team for your dedication and hard work this quarter. It is because of you that we've been able to achieve these fantastic results. I will now turn the call over to Leon Wu, our Chief Financial Officer.
Thank you, Megan. Good morning, everyone. This marks our third consecutive quarter of delivering on year-over-year sales growth, gross margin expansion, and improvements to our adjusted EBITDA, reflecting the combined efforts from our entire team through executing on all parts of our business while navigating a dynamic operating environment. Starting with our sales, Q1 2025 sales were CAD 40 million, increasing 6.7% as compared to CAD 37.5 million in Q1 2024. Within total sales, first quarter DTC sales were CAD 34.6 million this year, an increase of 10.2% compared to last year. Our DTC comparable same-store sales grew 14.1% in the quarter, with double-digit comps in both channels.
As Megan noted, the strong growth in our DTC segment was driven by the combined benefits of improved product curation, including better in-stock positions on our core product offerings, a focus to improve the omnichannel customer experience, amplified by the halo impacts from our ongoing investments to build brand excitement. We saw sales growth in both our core product collections and seasonal offerings, reflecting Roots' ability to attract customers through our iconic favorites while adding excitement and expanding basket sizes through relevant new hits. Our partner and other sales were CAD 5.4 million in Q1 2025, down 11.3% compared to last year. The decline in this segment was driven by the reduction in wholesale sales to our operating partner in Taiwan as they worked through their inventory optimization initiatives during this year.
This decline was offset by double-digit sales growth in our remaining lines of business in the segment, including China Tmall e-commerce sales. Due to the higher profitability of the growth areas within our partners and other segments, the profitability of this segment improved 7.8% year- over- year, despite the temporary decline in partner and other sales. Total gross profit was CAD 24.6 million in Q1 2025, up 11.2% as compared to CAD 22.1 million last year. The growth in gross profit dollars was driven by gross margin expansion in both segments and the higher year-over-year DTC sales. Total gross margin was 61.5%, up 250 basis points compared to Q1 2024. Q1 2025 DTC gross margin was 62.9%, up 80 basis points compared to 62.1% last year.
The DTC gross margin expansion was driven by 270 basis points improvement to our product margin, driven by continued improvements to our product costing and lower discounting. This was partially offset by the unfavorable year-over-year foreign exchange on U.S. dollar purchases and an increase in overseas freight costs. We expect to build on the upside to our product margins through costing opportunities throughout this year. However, we expect these to be offset by the stronger U.S. dollar relative to the Canadian dollar. While our sales exposure in the United States is low, we are monitoring the tariff developments closely as there may be headwinds to our DTC gross margin, primarily through potential increases to overseas freight rates as the market anticipates a response to the dynamic environment. SG&A expenses were CAD 33.3 million in Q1 2025 as compared to CAD 32 million last year, an increase of 4.1% or CAD 1.3 million.
Within SG&A expenses, there was CAD 0.5 million of incremental year-over-year costs pertaining to the unfavorable revaluation of cash-settled instruments under our share-based compensation plan. Excluding this item, SG&A expenses would have increased by CAD 0.8 million or 2.6% year- over- year, primarily reflecting higher investments in marketing, with variable selling costs largely offset by savings from our fleet optimization initiatives. We have seen the strong momentum gained from investing in authentic brand storytelling, increased brand reach, and memorable brand experiences. We continue to believe in the long-term growth benefits unlocked through marketing and anticipate similar levels of increased spend in the second quarter, accelerating as we enter our peak fall and holiday seasons.
As a result of the sales growth, gross margin expansion, and scaling of our SG&A expenses, our adjusted EBITDA amounted to a loss of CAD 7.1 million this year, improving from a CAD 8 million loss in Q1 2024, or an improvement of 10.7%. Our Q1 adjusted net loss per share was a loss of CAD 0.18 per share, improving from a loss of CAD 0.20 per share last year. As a result of the strong appreciation in our share price during the quarter, we recorded a CAD 0.5 million DSU revaluation expense in Q1 2025, as compared to less than CAD 0.1 million last year. This expense reflects the fair value true-up in our cash-settled deferred share units issued to our board of directors, which increases as our share price increases.
Without the DSU revaluation expense impacts, our adjusted EBITDA would have improved by 16.8%, and our adjusted net loss per share would have improved from a loss of CAD 0.20 per share last year to a loss of CAD 0.17 per share this year. As Megan mentioned, due to the seasonality of our business and with the first half of the year only accounting for approximately 30% of our total annual sales, we typically generate small operating losses during this period, offset by earnings in the larger second half of the year. Now turning to our balance sheet and cash flow metrics, our Q1 2025 ending inventory was CAD 40.5 million as compared to CAD 35.4 million last year, representing an increase of 14.5%. The year-over-year increase in inventory was primarily driven by improved inventory positions from our core collections, which was understocked last year and negatively impacted our first half results.
In addition, a portion of the inventory increase was driven by higher in-transit inventory to support the upcoming summer and back-to-school seasons. During Q1 2025, our free cash outflow was CAD 21.8 million, an increase of CAD 7.2 million as compared to an outflow of CAD 14.6 million last year. The increased year-over-year cash outflows were driven by a planned restock to our core inventory collections to support first half 2025 sales and the timing of certain monthly occupancy cost payments. Due to the seasonality of our business, we typically see cash outflows as we build up our working capital ahead of our peak season before generating larger cash inflows through the higher volume fall and holiday seasons.
As shared last quarter, we announced our intention to commence our share repurchase program, or normal course issuer bid, for the repurchase of up to 1.3 million of our common shares, which represents 10% of our public float. In Q1, we repurchased 115,000 shares for total consideration of CAD 0.3 million. We have approximately 1.2 million shares remaining on our NCIB program that is in effect until April 10th of 2026. Net debt was CAD 29.6 million at the end of Q1 2025, down 6.7% as compared to CAD 31.7 million at the same time last year. Our net leverage ratio, measured as net debt over trailing 12-month adjusted EBITDA, was approximately 1.3 times. Subsequent to the quarter, we also amended our existing credit agreement to extend the maturity date by one year until September 6th, 2027.
In addition, the amendment reduced the revolving credit facility size from CAD 60 million down to CAD 45 million and introduced higher annual maximum repayment terms on excess cash flow. The amendment reflects the strong partnership we have with our banking syndicate and our ongoing commitment to improve our balance sheet health through reductions in net debt. I will now pass it back to Megan for closing remarks.
Thanks, Leon. Undoubtedly, the broader market experienced meaningful volatility in the first quarter of 2025. Our results during this period speak to the enduring brand appeal and our continued efforts to drive sustainable growth. We remain focused on executing our strategic initiatives and managing those items within our control while navigating the evolving global landscape. Our strong direct-to-consumer sales momentum has continued during the first five weeks of the second quarter. However, we still have a significant period to go, which includes our important back-to-school launch in July, and we look forward to discussing this with you in the future quarter. Operator, you may now open the call for questions.
Thank you. If you would like to ask a question, please press star followed by one on your telephone keypad. If you would like to withdraw your question, please press star followed by two. When preparing to ask your question, please ensure your device is unmuted locally. Our first question comes from Andrew Lopez with TD Cowen. Your line is open. Please go ahead.
Thanks. Good morning. Maybe I'll start with the consumer. I might have missed what you said on the first five weeks of Q2, but what trends are you seeing so far in Q2 fiscal 2025? Any pullbacks or trade downs being observed, maybe on some weakening consumer sentiment you might be seeing?
Good morning, Andrew. No, we have not seen any weakening and/or pullback from that perspective. The first five weeks of Q2 were strong, so we saw the continued strong momentum from Q1 into Q2. We have not seen anything from a consumer perspective that would suggest the consumers purchasing us are seeing any weakening in their spending.
Okay. How's that looking in terms of comp? Are you guys able to speak in terms of?
We're not exposing comp for the second quarter at this point, but we can tell you that we've seen the continuation of the strong momentum from Q1.
Okay. Okay. Maybe just looking at the marketing initiatives, if you can just provide an update on kind of the cadence for the rest of the year. I guess, will that still be elevated in the back half? Are you fine-tuning this either up or down based on the state of the consumer?
We do anticipate having elevated marketing spend throughout the year. Part of our strategy this year is to take all of the great things we've done and make sure we get them in front of consumers. When you think about the changes we've made over the last four to five years, things like improving our product offering, not just the materials we use, such as sustainable materials, but the breadth of it, the fashion aspect of it, things like activewear launch, which continues to perform very, very well for us. We want to make sure that we're getting those new products in front of consumers and also making sure that we're speaking to them about the modernization we've done around the brand. You will continue to see us investing behind paid media. There's some elevated spend there.
As I mentioned, increasing spending around different events, our brand ambassador program, which allows us to get in front of consumers where they shop, scroll, or engage. That is something we continue to invest behind. You will continue to see that. Obviously, as we look forward to the rest of the year, we are continuing to monitor what is happening globally. We continue to look at how we could adjust spend if necessary to ensure that we are being reflective of market conditions. At this point, we continue to believe that investing behind that marketing spend is important for the brand, and we are seeing some good returns.
Okay. Yeah, just on the return portion of that, I guess you were kind of speaking to getting kind of better visibility onto return on investment on your marketing spend. Are you able to provide any more clarity on that piece at all, or?
Yeah. When we look at our marketing spend, obviously, we're looking into a bunch of different pieces, right? There's obviously the lower funnel part of it where the ROAS is quite clear because you're looking at paid media spend, for example, if it's a Google or maybe a Netflix or something like that. That's very clear to us. We're obviously investing more, though, in the top of funnel with the awareness and consideration set through things like our events or some of the other activities that I mentioned through brand ambassador programs. What we're obviously doing as we continue to elevate our spend here is we're also continuing to test and learn. Things that work for us, we're doubling down on, and we're continuing to track how that's driving performance.
We are looking at it across a couple of different metrics. We do benchmark ourselves on things like email open rates or click-through rates or ROAS in the market, let's say, from a typical paid media perspective. We do then also look at things like engagement and impression. Ultimately, what we are trying to determine is the spending that we are making on any one campaign, is that driving people back to our stores or back online? Are we seeing traffic improvements? Are we seeing conversion improvements? Are we seeing people purchasing that product category more that is being advertised than other categories? We are looking at it across a number of different metrics, and it is a layered approach depending on what kind of marketing we are using.
Okay. Great. Maybe just one more for me on P&O. What are you seeing in terms of right-sizing of partner inventories and I guess on the demand side there as well? Are you still expecting that to stabilize in H2 this year?
When we look at our business for P&O, I mean, if you break it into a couple of pieces, as Leon mentioned, the Taiwan business specifically is sitting a little bit of an inventory overhang from last year. We do anticipate them to work through that for the rest of this year. We overall have a very strong partnership with them. We have been in that market for 26 years. We have 119 stores across the country. We do believe there is continuation of strong performance in the longer term. We anticipate them having to work through some of this inventory over the next year as they right-size and optimize what they are looking at. More broadly in the P&O segment, as Leon mentioned also, we have seen some really strong growth in China. Some double-digit growth there.
We also saw double-digit growth in the other aspects of the P&O segment. As we talked about on the call, what's great about that is you're seeing the margin in P&O go up, even though there's been some slight reduction in the sales in the P&O segment this quarter. Overall, we still believe the P&O has a lot of opportunity for growth. We think it's a very strong segment with us overall. There's obviously some work through of inventory as it specifically relates to Taiwan this quarter. Overall, there's a lot of health and growth opportunities there.
Okay. That's great. Congratulations on the strong performance in Q1. Thanks.
Thank you.
We have no further questions. I'll now hand back to Megan Roach for any final remarks.
Thank you for joining us for our Q1 2025 earnings call. We look forward to speaking to you in future quarters, and we hope you have a wonderful summer.
Ladies and gentlemen, today's call has now concluded. We'd like to thank you for your participation. You may now disconnect your lines.