Hello, everyone. The High Tide Inc.'s Second Quarter of 2023 Unaudited Financial and Operational Results Conference Call will begin in five minutes time to allow all participants to get connected. Your speakers for today's call are Raj Grover and Sergio Patino. If you would like to ask a question, please press star followed by one on your telephone keypad. Thank you for your patience. Good morning. My name is Nadia, and I'll be your conference operator today. At this time, I would like to welcome everyone to the High Tide Inc.'s Second Quarter of 2023 Unaudited Financial and Operational Results Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there'll be a question and answer session. Instructions will be provided at that time for you to queue up for the question- and- answer session.
I will now turn the call over to your host.
Thank you, operator. Good morning, everyone, and welcome to High Tide Inc.'s Quarterly Earnings Call. Please note that all earnings discussed on this call are presented on an unaudited basis. Joining me on the call today are Mr. Raj Grover, President and Chief Executive Officer, and Mr. Sergio Patino, Interim Chief Financial Officer. On June 14, 2023, the company released unaudited highlights from its financial and operational results for the second quarter that ended April 30, 2023. Before we begin, please let me remind you that during the course of this conference call, High Tide's management may make statements, including with respect to management's expectations or estimates of future performance. All such statements, other than statements of historical facts, constitute forward-looking information or forward-looking statements within the meaning of the applicable securities laws and are based on assumptions, expectations, estimates, and projections as of the date hereof....
Specific forward-looking statements include, without limitation, all disclosures regarding future results of operations, economic conditions, and anticipated courses of actions. For more information on the company's risks and uncertainties related to forward-looking statements, please refer to the company's press release dated June 14, 2023, our latest annual information form, and our latest management's discussion and analysis, each filed with securities regulatory authorities at sedar.com or on EDGAR at www.sec.gov, or on the company's website at hightideinc.com, and which are hereby incorporated by reference herein. Although these forward-looking statements reflect management's current beliefs and reasonable assumptions based on the current available information to management as of the date hereof, we cannot be certain that the actual results will be consistent with the forward-looking statements in the future. There can be no assurance that actual outcomes will not differ materially from these results.
Accordingly, we caution you not to place undue reliance upon such forward-looking results. For any reconciliation of non-GAAP measures, measured and discussed, please consult our latest management's discussion and analysis filed on SEDAR and EDGAR. It is now my pleasure to introduce Mr. Raj Grover, President and Chief Executive Officer of High Tide. Thank you. Mr. Grover, you may begin.
Thank you, Ashley. Good morning, everyone. Welcome to High Tide Inc.'s Financial Results Conference Call for the second quarter ended April 30th, 2023. I'm so happy to share our results today. I believe they show that we are in a stronger position than ever before and cementing our leadership in Canadian cannabis retail. First and foremost, this was our third consecutive quarter of record revenue and adjusted EBITDA. Achieving this milestone is uniquely exciting as Q2 is historically a slower quarter, having three fewer days than Q1, and this continued momentum was achieved organically. Let's dive into the numbers. Our total revenue for the quarter was CAD 118.1 million. This was up 46% year-over-year and largely consistent sequentially.
You'll recall that during our Q1 call in March, we disclosed that given the three fewer days in Q2 compared to Q1, which is also a seasonally slower period, without much in the way of new store openings, we expected that Q2 top line would look very similar to Q1. That's what happened. Same-store sales in our stores were up a massive 30% year-over-year and 1% sequentially. However, taking into account that Q2 had three fewer days than Q1, average daily same-store sales were up 5% sequentially for the quarter or over 20% annualized, making this the seventh consecutive quarter of sequential same-store sales increases. Our consolidated gross margin was 27% in Q2, which was consistent with the prior three quarters. I note that gross margins earned from selling cannabis in our bricks and mortar locations once again ticked higher sequentially this quarter.
Our Canadian revenue represented 88% of total revenue, which being our core business driver, is our main focus and continued to post gains. Adjusted EBITDA for Q2 2023 was a record CAD 6.6 million, representing our 13th straight quarter of positive Adjusted EBITDA. Our Adjusted EBITDA was up 174% year-over-year and 20% sequentially, maintaining its impressive upward trajectory. Over the past four quarters, we have now generated CAD 21.4 million in Adjusted EBITDA. This is up a tremendous 150% from the CAD 8.5 million we generated during the four quarters ended Q2 2022.
Fully diluted earnings per share represented a loss of CAD 0.02 this quarter, which was significantly better versus a loss of CAD 0.14 during the same quarter last year and a loss of CAD 0.05 in Q1 2023, representing major improvements of 86% and 60%, respectively. Regarding our balance sheet, we ended the quarter with CAD 22.5 million of cash on hand, and we continue to responsibly navigate this difficult macro environment. Supported by our ever-increasing EBITDA, we are in advanced due diligence with connectFirst Credit Union to increase the CAD 19 million debt facility we have with them at the same enviable rate of prime + 2.5%. Cash flows from operations before changes in non-cash working capital were CAD 5.5 million in Q2 2023.
This was the seventh consecutive quarter where this figure was positive, marking a 241% increase from CAD 1.6 million in Q2 2022, and was 24% higher than the CAD 4.4 million we generated in Q1 2023. Free cash flow was CAD -2 million in Q2 2023, marking a significant 66% improvement from CAD -5.8 million in Q2 2022. Free cash flow was CAD -846,000 in Q1 2023. Note that we meaningfully reduced accounts payable and accrued liabilities during this quarter by CAD 6.8 million in total, which negatively impacted free cash flow. Investments in working capital can be lumpy from what any one given quarter to the next.
We also note that we amended our definition of free cash flow to now represent cash flow from operations, less maintenance and sustaining CapEx, and less our lease liability payments. We believe this metric provides better insight regarding the true cash generation from our existing business lines and paints a better picture regarding free cash available to fund the growth of new stores. On our Q1 call, we unveiled our new primary goal of becoming amongst the first companies in Canadian cannabis to be free cash flow positive, and that we plan to achieve this feat by the end of this calendar year. Given the momentum in our business in Q2 and beyond, we remain optimistic that we will achieve this goal.
With our revenue and gross margin dollars being largely flat sequentially in the second quarter, I'm quite pleased to report that the vast majority of our CAD 1.1 million sequential increase in adjusted EBITDA came from our continued aggressive cost controls. Specifically, G&A expenses of CAD 6.2 million were reduced by CAD 1.3 million sequentially. Compared to Q2 2022, G&A rose by less than CAD 400,000 this quarter, while revenue increased by over CAD 37 million. As a percentage of sales, our G&A expenses fell to 5% in Q2 2023, an improvement from 6% in Q1 2023, and 7% in Q2 2022. As mentioned last quarter, we will continue to look for operational efficiencies across all our business lines. We reached 1 million Cabana Club members in the prior quarter, and this membership base keeps growing despite no meaningful change in store growth recently.
Today, we stand at over 1,040,000 Cabana Club members, which remains the largest Canadian cannabis bricks-and-mortar loyalty program by far, and is still growing. ELITE sign-ups continue to grow, currently standing at over 13,500 members, representing a 42% increase since we last reported our financial results on March 17th. We have been steadily ramping up our exclusive ELITE offerings, and over the long term, we aim to have 25%-30% of our product selection be ELITE only. With the recent launch of ELITE weekly drops, we expect ELITE sign-ups to gain momentum as these unbeatable exclusive weekly deals are only available to ELITE members. As ELITE inventory ramps up and with more word of mouth getting out, we expect these sign-ups will continue to climb over the coming quarters.
I would like to take a minute now to address the competitive landscape for retail cannabis across the country. While there may be certain micro markets out there which represent pockets of growth, such as Mississauga, which just opted into legal cannabis, we believe that store counts across Ontario and Alberta have largely crested and will likely subside from current levels over the coming months as we pass the pivotal five-year anniversary of cannabis legalization, where many retailers will decide to walk away rather than renew expiring leases. Recent weeks have also demonstrated that even some large retail cannabis chains with business models different from ours, are not immune to the current competitive and capital market realities facing the cannabis sector.
While this is unfortunate, we see it as a part of making the market healthier overall, we expect that our same-store sales will continue to grow as the total number of stores decline, while the total industry sales expand. As it is, based on March data from Statistics Canada, our average store in Ontario, which is the largest market by far, does more than 3.5x the revenue of our provincial peers. Our average store in Alberta, where we have the widest footprint, generates more than twice as much revenue as our peers in that province. Our discount club concept continues to dominate. Our national market share outside Quebec rose again to 9.5% in Q2 from 9% in Q1, marking the seventh consecutive quarter where we made gains and up from 6.4% just 1 year ago.
Nationally, while our Canna Cabana stores represent 4.5% of the total number of stores, excluding Quebec, our market share in CAD is approaching 10%. While 10% represents an aspirational long-term goal for some of our peers, we are already within striking distance of that today, we see room to move our share higher. We are optimistic that 15% is likely within our reach in the not-too-distant future. Balance sheets continue to be in the focus, the capital market has been unforgiving to companies which have shown uncertainty regarding their financing runway. We have made sure not to put ourselves in this position. Our total debt currently stands at approximately CAD 38.5 million, which is less than 2x our trailing adjusted EBITDA of CAD 21.4 million.
In our view, not only are we the biggest Canadian retail cannabis company by revenue and adjusted EBITDA, but we also remain the strongest option for investors in terms of our focus on free cash flow generation, our corporate governance, the fact that we are fully independent, featuring our very successful one-brand strategy and discount club models. As mentioned, we are in advanced due diligence to increase our credit line with connect First, and we are working towards our goal to become free cash flow positive by the end of this calendar year. Achieving this would make us less reliant on the macro sentiment for capital for cannabis companies. Speaking of, while we are not happy with our share price, we highlight that our equity has stood out on a relative basis.
Specifically, while our share price is down 15% since the end of our last fiscal year of October 31, 2022, we have meaningfully outperformed our Canadian retailer peers and broad baskets of both LPs and MSOs, which are down approximately 50% during this period. While it has been a frustrating time, our operational outperformance, upward financial momentum, strong balance sheet, superior market positioning, and our goal to move towards positive free cash flow are being somewhat appreciated in what is unfortunately an extended bear market. While these are trying times, they won't last forever, when things turn, we expect to outperform. As you know, we have built Canada's largest cannabis business by revenue, never having more than CAD 30 million at the end of any one quarter. We are confident that we can take things to the next level in the subsequent bull market.
Until then, we will continue improving the strength of our operations and keep highlighting the opportunity to investors as forcefully as we can. To those who have stuck with us, thank you. We appreciate your vote of confidence, and we are with you. Shortly after we reported our Q1 results in March, several officers, directors, and consultants, myself included, collectively bought over a quarter million more shares in High Tide in the open market, highlighting our collective belief in what we are building together. I will note once again that I remain High Tide's largest single shareholder and have never sold any shares. We've built a leader in Canadian cannabis, we've done it responsibly, and we plan to keep solidifying our position. This has all been possible because of the hard work of our best-in-class team, our Cabana Club members, and our investors who continue to believe in us.
My gratitude to you all is immeasurable. I would like to pass it over to Sergio Patino, our interim Chief Financial Officer, for his comments.
Thank you, Raj. Hello, everyone. As Raj mentioned, Q2 was another excellent quarter for High Tide in what continues to be a challenging market environment. Nonetheless, the company continued to experience solid organic growth, with sustained margins while cutting costs, particularly in our core Canadian brick-and-mortar business. In the second fiscal quarter that ended April 30, 2023, the company recorded consolidated revenue of CAD 118.1 million, representing an increase of 46% year-over-year and consistent with Q1 2023, despite having three fewer days in this period and a seasonally slower quarter. As a percentage of revenue, gross profit remained consistent versus the prior three quarters at 27% and down just a touch versus 28% in Q2 2022.
This reduction was intentional, given the new discount club model we launched in October 2021. Now that we have tremendously increased sales volumes, we have been able to consistently increase our retail store gross margins earned from selling cannabis in Canada over the past five quarters. This drives the vast majority of our revenue and was up sequentially once again in Q2. Our consolidated gross profit was CAD 31.6 million in the second quarter of 2023, up 39% year-over-year and down 2% sequentially, as there were 3% fewer days this quarter. In addition to slightly raising prices, we have other tools we can pull over the coming quarter to help boost margins. These are ELITE, white- label, and Fastendr.
Regarding ELITE, we believe we can continue to grow our ELITE-only SKU count. As word of mouth spreads, our ELITE customer base will continue to rise. Our white- label sales are still steadily growing, and we generate approximately 5% higher gross margins selling our house-branded Cabana Cannabis Co and NuLeaf Naturals products compared to selling other SKUs. We are up to 13 of our own SKUs available today, and we have several more under development. Our long-term goal is to get to 25% of what we sell representing our own products. Alberta potentially allowing white- label, which is something that we are engaged with the province on, will be a big part of that. As for Fastendr, it is already being deployed in the vast majority of our stores, and we are looking to roll it out in the remainder in the coming months.
We already have meaningful imbalance from U.S. operators looking to license our technology. We would like to study it for a while first, really assess and quantify how Fastendr is helping our stores, improving basket size, decreasing transaction times, optimizing labor costs, and enhancing customer satisfaction. All of this will help our brick-and-mortar margins further, and then place us in a position with real data in hand to be able to properly price the offering to U.S. operators and generate another compliant, high-margin revenue stream for our shareholders. We hit a new height in our adjusted EBITDA at CAD 6.6 million in Q2 2023, up 174% versus Q2 2022, and up 20% sequentially. While gross margins dollar were down 2% sequentially, given the three fewer days, effectively, all of the EBITDA increase came from our cost controls.
Specifically, G&A went down by over CAD 1.3 million sequentially from CAD 7.5 million in Q1 2023 to CAD 6.2 million in Q2 2023. There were some non-recurring items in the Q1 figure. We also found efficiencies in both retail and e-commerce businesses. In general, we expect the G&A cost base to stay stable around the current level going forward. G&A represent just 5% of revenue in Q2 2023, versus 6% in Q1 2023, and 7% in Q2 2022. Salaries, wages, and benefits were 12% of revenue, which was consistent with the prior four quarters, as we have taken continued measures to support our frontline and head office staff during these inflationary times.
As highlighted by Raj, our cash flow situation improved significantly in Q2 2023.
Operating cash flows before changes in non-cash working capital were CAD 5.5 million in Q2, up 241% year-over-year, 24% sequentially. Working capital can be lumpy per quarter. We did take meaningful strides to reduce our current liabilities in Q2. All told, our free cash flow was negative CAD 2 million in Q2 2023, which was a 66% improvement versus the prior year, negative CAD 5.8 million. Note that this quarter and going forward, we have only incorporated the sustaining and maintenance CapEx component in our definition of free cash flow to better represent the cash flow generation of our existing businesses versus what is being spent on growth. We are making good strides toward becoming free cash flow positive by the end of this calendar year.
We ended the quarter with CAD 22.5 million of cash in our accounts, are always looking for ways to strengthen our balance sheet. In terms of our ability to access more non-dilutive capital, we are currently in advanced discussions to increase how much we can borrow with connectFirst First at the same rate of prime plus 2.5%. In closing, Q2 was another great quarter for High Tide. Our company is the clear leader in Canadian cannabis, is the largest revenue-generating cannabis company in Canada, according to data published by New Cannabis Ventures. With that, I will now turn the call over to the operator to open the lines for the question and answer session.
Thank you. If you would like to ask a question, please press star followed by one on your telephone keypad. If you choose to withdraw your question, please press star followed by two. When preparing to ask your question, please ensure your phone is unmuted locally. Please note we will take one question and one follow-up per person. Please rejoin the queue if you wish to ask another question. Our first question today goes to Scott Fortune of Roth MKM. Scott, please go ahead. Your line is open.
Yes, good morning, and thank you for the questions here. I appreciate the color on the competitive landscape, but just want to get a sense with a large competitor recently going under here, can you provide a little bit more? Your comments saying that, you know, we're gonna see continuing consolidation the next 12 months, but now we have heightened level of opportunity. Just want to get a sense strategically and selectively adding potential accretive M&A. With that said, obviously, with a large competitor going out of business, just kind of put that in context and the opportunities there to really expand the retail lead that you have and move up to, you know, your 15% market share.
Just kind of get a sense of how you're weighing the opportunity now with the new developments here going forward. That'd be great.
Hi, Scott. Thank you for your question. Scott, you're absolutely right. There's a lot of things moving and shaking the cannabis industry here in Canada. you know, it's never healthy for an already challenged industry when a major chain like Fire & Flower files for CCAA protection. you know, to your point, there could be opportunities for companies like High Tide and some others to bid on some really high-quality assets without having to acquire that, you know, more than less than the desirable assets that they have on their portfolio. At the same time, I am suspecting, or our team is suspecting, that several of Fire & Flower store locations will simply end up closing in the proceedings, which will help, you know, boost our sales in other stores that are around Fire & Flower stores in those surrounding areas.
You know, the bottom line is, Scott, this puts us even a better position, although this is unfortunate for the industry and for Fire & Flower, this is not a new phenomena that's taking place. It's a little bit surprising that it's happened to such a large chain, it's clear now that, you know, no one is safe. If you're not running your business well, if you don't understand your operations well, and you're not operationally focused, then, you know, everything's on the table, which is clearly, you know, becoming the norm in the industry. We remain focused on our business fundamentals. As you can see, we've increased our adjusted EBITDA sequentially by 20%.
There's a heightened level of opportunities coming to market right now, but we are remaining very, very focused on our business to only act upon the opportunities that are absolutely, you know, relative to us right now. We are going to remain very prudent and very disciplined in our M&A approach now and going forward.
Got it. I appreciate that color. Maybe you can provide a little bit. You mentioned in your comments too, you know, new store growth coming on board kind of second half. Any color on the potential kind of ads? I mean, you slowed down the pace or just waiting till you get to free cash flow positive, just kind of weighing, you know, your efforts and kind of great progress and gaining cash flow generation there, but with adding new stores in the second half, how can we kind of look at that cadence towards the second half year?
Thanks, Scott. You know, we are definitely going to put up more stores in the second half of the year than the first half that we did, as communicated to the market. Our supreme focus remains on free cash flow generation. As you can clearly see, Scott, we made major improvements, you know, to our loss from operations. Our net losses were practically break- even. If we stop growing aggressively, which we have, you can see that, you know, we're break- even and then into positive territory. We are remaining focused on that goal. Mississauga market in Ontario presents a very big opportunity for us. We are going to go after that market relatively quickly. That would be another 4-6 stores that we will add. We will add another store in British Columbia.
That will be our eighth store. We have a very, very good opportunity in BC that we have been working on for quite some time, and we're about to realize it. Other than that, you know, we are going to remain focused on our free cash flow generation goals, and fortunately for High Tide, you know, our same-store sales growth, even though it's naturally slowing down now after seven straight quarters of meaningful gains, it's still growing. You know, as calculated daily, we still grew 5% or 20% annualized in our same-store sales growth, which I was very, very happy with. You know, the focus is going to continue to remain on same-store sales growth, tighten our operations, and add another six to eight locations in the second half of this year.
Thank you. I'll jump back in the queue.
Thank you. The next question goes to Andrew Partheniou of Stifel. Andrew, please go ahead. Your line is open.
Hi, thanks. Good morning. Thanks for taking my question. I wanted to maybe start off with your cost savings initiatives that, you know, seems to have driven most of your EBITDA gains here, which was nice to see. On the G&A side, seems like advertising has also come steadily down over the past year. It's a two-part question. First, you know, last quarter you talked about synergies that could help with bringing down G&A. Could you give us an update on where you are with that? Is that what drove a lot of the cost savings this quarter, and how much is left? The second part is just on the advertising. Just trying to understand how you...
You know, what kind of decision factors do you take into account when determining advertising spend? Are you just seeing opportunities to spend less money and get a better bang for your buck, or trying to understand that a little bit better?
Thank you for your question, Andrew. I'm going to pass the first question over to Sergio, and then I will answer the second part of the question on the advertising spend. Sergio, over to you.
Yeah. Thank you, Raj. Let's just start with the G&A. The G&A component, G&A went down by over CAD 1.3 million sequentially from the CAD 7.5 million in Q1 to CAD 6.2 million in Q2 2023. There were some non-recurring items in the Q1 figure. However, we found efficiencies in both retail and e-commerce business. These efficiencies are across the board from a, you know, store supplies, the way that we manage all the different software licenses in the e-commerce business.
We just started in that area, you know, the consolidation of the business there, or the all the multiple platforms that we have, looking at the spends of the software from a consolidated basis rather than the six different product lines. Those spends, we believe we will continue to see a similar cost base you see in the P&L in Q2. That's from the G&A side of things. The marketing, just 1 comment before I pass it back to Raj, you did see a significant drop there, quarter-over-quarter, and that's with the it's mainly driven by the commerce business. Again, it's because we're taking the approach of consolidating how we do the marketing in all the different platforms.
Is it gonna be continue going down? I don't believe so, but that's mainly the optimization of the spend in that, in the commerce side of business, in the marketing question.
Thank you, Sergio. Andrew, I'll answer the second part of the question. Yes, you know, we're excited that advertising and marketing spend has relatively gone down a little bit, but this is very much in line with what's happening in our e-commerce business. You know, we have two sides to the story. Luckily for us, 88% of our business, which is Canadian bricks and mortar, continues to march ahead, you know, all guns blazing. Our e-commerce sales, which is ancillary cannabis businesses of CBD and consumption accessories, you know, they're definitely feeling those inflationary pressures. During these inflationary times, you know, consumers are still prioritizing cannabis over pipes and bongs and CBD products that they can, you know, replace with turmeric and other nice supplements.
As our e-commerce sales have slowed down, we've also meaningfully slowed down our advertising spend, which I believe was down by over CAD 1 million quarter-over-quarter. We are being very, very carefully watching this number because, again, you know, our entire focus is making sure our business is operationally sound. If one side of the business is slowing down, we wanna make sure our expenses are slowing down accordingly, and that is why you're seeing that big marketing and advertising drop. As e-commerce picks up going forward, you may start seeing increases in advertising and marketing spend.
Thanks for that color. Just switching gears here and looking at your balance sheet, I think I see here CAD 17 million in short-term loans and CAD 6 million in short-term convertibles on the balance sheet. Could you talk about, you know, when those mature, and how do you plan to address those maturities?
Yeah. Let's talk about the CAD 17.6 million interest-bearing loans. That's the term loans with connectFirst. The maturity of those, there are two tranches. The maturity of both tranches are a longer... Well, they're not, they're not current. The maturity is two, three years, I believe. I'm sorry, I forget-
Five years.
Five years. The maturity is five years.
... however, due to the loans are on demand, so they can call it at any given time because of the war, that's the reason why we need to put it in current liabilities.
They don't expect it.
They don't have any intention to call it. That's why we don't have any. We put it in current liability just because of the structure of the contract, but the connectFirst doesn't have any intention to collect it at the moment. The second part of the question was related to the current portion, the convertible debenture. This is debt with our private investors, and we are currently negotiating the terms and conditions of the contract.
Do you know, when we should expect any kind of resolution to the convertibles, so we can watch out for that?
Andrew, we would have to look this up. I don't think it's anything is a burning and pressing urgent issue on our balance sheet, related to our balance sheet. We would have to look up the exact timeline on the convertibles, and Sergio can get back to you.
Thanks for that. I'll get back in the queue.
Thank you. The next question goes to Matt Bottomley of Canaccord. Matt, please go ahead. Your line is open.
Yeah, good afternoon. Raj, just wondering if you could expand a little more on your outlook with respect to the retail landscape. I understand the element of potential closures on some of these five-year leases coming up, but maybe just on the top part of that assessment in terms of just the overall ability for the market TAM, regardless of how it's allocated between stores. You know, its ability to continue to grow. It seems like it's growing still, but, you know, sort of stuck in the, you know, CAD 4 billion-CAD 5 billion opportunity set for a while now.
I imagine there needs to be a lot of right changes up from the federal government, first and foremost, but just curious on where you see the overall TAM going in the next year or so, and what needs to change in order to reaccelerate that?
Hi, Matt. Thank you for your question. You know, Matt, you're absolutely right that, you know, a lot of the brick-and-mortar landscape here has been shaking up. You know, many of these leases that are coming at this 5-year anniversary, you know, because most of these were signed upon legalization, they may not be renewed. We are hoping that many of these are not going to be renewed, and some of these foregone sales will disproportionately come back to us. You know, because we have the best brand in the country, we continue to increase our same-store sales growth.
A lot of the reasoning behind the increase in our same-store sales growth is a lot of the neighboring stores around us, they just cannot keep up with us in terms of competing with us, and a lot of these dollars are already flowing back to us. Now when you have the double whammy of these leases not getting renewed, I think our same-store sales growth will continue to increase. Now, mind you know, our same-store sales growth is naturally slowing down after seven straight quarters of meaningful gains, but, you know, we anticipate continued same-store sales growth, although not in double digits anymore. Also the second point that I'd like to highlight, that, you know, the market still remains strong in Canada.
March data from Statistics Canada showed total retail sales in Canada, excluding Quebec, was up 12% year-over-year. Our goal is to have our same-store sales growth consistently exceed industry growth over the long term.
Appreciate that. More on the macro front. If we look at, you know, call it a CAD 4.5 billion-CAD 5 billion opportunity set now, what is it that needs to change, whether it's regulations or otherwise, in order to get to what, you know, historically, some of the estimates might have been, you know, CAD 7 billion-CAD 9 billion of an overall cannabis opportunity, you know, six, seven years out from legalization? You know, we're not there yet, but we're sort of inching along, and I'm just curious if there's anything you think is meaningful in order to see the overall TAM expand further from where it is today.
Yeah. Matt, it's no secret that illicit market in Canada has remained strong, although, fortunately, it has been coming down at a rapid pace. It's still quite a big chunk of the market. You know, I would still put it at around 20%-25% of all retail sales going to the illicit market. That's a massive number. You take CAD 5 billion where we currently stand today, you know, you could potentially go to CAD 6 billion-CAD 6.5 billion if we could get that share back from the illicit market. It's happening. It's not happening fast enough for my liking, and I believe other operators in the industry, but it's heading in the right direction.
I am positive, you know, over the next two to three years, that industry sales will continue to expand. We also definitely need some burning and pressing urgent changes on the regulatory front, and our team, along with a lot of other operators in the country, in the industry, are engaged with Health Canada to make changes to the Federal Cannabis Act, which is under review currently. You know, given the review that is going on in the Federal Cannabis Act, and the support that we are anticipating from the government, plus the continued takedown of the illicit market, should result in our sales and industry sales expanding over the long term.
Great. Much appreciated. Thanks, Raj.
Thank you. The next question goes to Andrew Semple of Echelon Capital Markets. Andrew, please go ahead. Your line is open.
Great. Thank you. Good morning, and congrats on the solid Q2 results to the High Tide team. The first question here would, you know, just be on the margins. If I have my calculations right, it appears that gross margins on brick-and-mortar. I saw a meaningful step up in the current quarter, and you pointed to further opportunities to expand this ahead. I guess my question would be whether you have a sense of what level you would like to see gross margins for brick-and-mortar settle at in the long term, once you've got all the moving pieces, you know, such as white-label products, once those have all fully played out and are widely available, and you're kind of running at just more of a normalized rate.
Where do you see the gross margin levels trending?
Good morning, Andrew, and thank you for your question. You know, brick-and-mortar gross margins will likely keep ticking higher as they have over the past five quarters, having increased about 1% a quarter. You know, this is better than my expectations, Andrew. We didn't expect to be able to increase our margins so rapidly every single quarter, which we've done over the last five quarters, and the good news on this front is that we feel that this is going to continue going up. I believe that currently, you know, our gross margins from our four wall gross margins are sitting at around 20%.
We feel long term, we can take this to 24%-25%, and kind of keep that pace of roughly 0.5%- 1% a quarter going forward, because we continue to increase our margins, our same- store sales continue to grow up, our membership base continues to increase, we see absolutely no problems there. Speaking about the all-rounded consolidated gross margins, you know, we are feeling a bit of a weakness in our e-commerce platforms, which is kind of offsetting everything we are increasing on the brick-and-mortar side. We are quite comfortable in communicating that we can remain consistent at the 27% mark, as we've done over the last three, four quarters.
Nevertheless, we do have a good opportunity to increase our gross margins of at least %0.5- 1% a quarter on the brick-and-mortar level, which is 88% of our business portfolio.
Great. Good color, and good to point out the different revenue mix having an impact on the consolidated level, but also good to see the progress on the segment level. You know, my follow-up question here would be on free cash flow. You know, when I look at the current quarter, barring the relatively outsized networking capital build, which utilized CAD 4 million of cash in the current quarter, you know, if we exclude that or move that maybe to more normalized level, you know, it appears that you would've been around free cash flow positive or free cash flow breakeven in the current quarter. It appears you're well down the path to achieving your target there.
I'd like to get your thoughts on, you know, once that free cash flow positive figure is firmly in hand, do you think there's an opportunity here to accelerate M&A? You know, given you would be free cash flow positive and you've got, you know, a good chunk of cash on the balance sheet today.
Thanks for the question, Andrew. I see Sergio is excited to answer this one, so I'm gonna pass it over to him.
Thank you, Andrew, for the question. I do appreciate your comment that, you know, if we excluded the significant changes in working capital one-time items there, the catch up with the AP, we would have been cash flow positive this quarter, definitely. You could see the big increase in working capital requirement between Q2 and Q1. I think the increment was CAD 4 million. Now the question also will be more about the free cash flow guidance. A couple of things that I wanna highlight.
The reason why we wanna keep it, we wanna calculate the free cash flow only using the sustaining capacities to be able to provide to the investors the CapEx required to keep the lights on the current operations. You could see that now that is not significant, and that will just from the current operations and removing the globe will allow us to really clear see what is the free cash flow available for growth opportunities.
We continue to have the outlook to be free cash flow positive towards the end of the year, at the end of the year, calendar year. That will be driven by, again, margins, EBITDA margin, focus on the retail brick-and-mortar growth margins, the expenses side of things, the SG&A side of things, professional fees, expenses. Also, obviously, a working capital optimization, and that's looking at all the different levers that we have there, you know, with the AR, AP, and inventory management. That's our guidance for the free cash flow.
Great, that's helpful. Thanks for taking my questions. I'll get back in the queue.
Thank you. As a reminder, if you would like to ask a question, please press star followed by one on your telephone keypad. Our next question goes to Frederico Gomes of ATB Capital Markets. Frederico, please go ahead. Your line is open.
Hi, good morning. Congrats on a great quarter. Thank you for taking my questions. First, just on your e-commerce side, as you mentioned, Raj, you're facing some challenging conditions on CBD and accessories. I know that you don't disclose adjusted EBITDA per segment, but, you know, at this point, can you maybe shed some color on the adjusted EBITDA that you're seeing from your e-commerce platforms? You know, are they, you know, becoming dilutive from an adjusted EBITDA margin standpoint? Given those challenging conditions, what are your plans for those segments?
Good morning, Fred. Thank you for the question. So, you know, as I mentioned, e-commerce sales have definitely slowed down a little bit, but it's not slowed down to the point where they're not generating adjusted EBITDA. We still have EBITDA generation happening.... from our e-commerce business and the spread it for you to think about, I think the spread that you can think about is roughly 80/20. 80% is coming from brick-and-mortar, don't quote me on this, but roughly 80/20. 80% is coming from brick-and-mortar, 20% is still coming from our e-commerce businesses. To further clarify, Fred, we are not feeling a very big impact on our accessories business because, you know, we are the clear leader in consumption accessories.
We have some of the top- performing e-commerce consumption accessory platforms in the world, some of the highest- ranked and the most searchable e-commerce platforms in the world, in Grasscity and Smoke Cartel, which we feel will be very meaningful platforms once federal legalization takes place in the United States. We have some really good ideas on what we can do with these accessory platforms, as well as our very large international customer base, which is now exceeding 4.5 million customers, including our Cabana Club members. You know, we are still in a good spot with our e-commerce platforms. I would like EBITDA generation to be a lot higher out of our e-commerce platforms. As Sergio mentioned, we are offsetting the sales decline with SG&A decline.
We are very, very focused to continue to monitor our expenses very carefully. While we are dealing with these, you know, turbulent times and these high inflationary times, once the tide turns, you know, we will be on the receiving end of it, outperforming the sector, even on the e-commerce front, because we have very, very good platforms. The only weakness in our business right now is our CBD business, which is roughly about 5%, 6% of our total business. Not a big deal, but nevertheless, you know, we don't give up, the hope is that we are going to get this in order once we get that positive momentum back as the macro market fixes itself.
Thank you. That's great color. Just maybe, following up on a previous question about the free cash flow guidance, you know, it does seem that you're pretty much very close to reaching that. You know, if you back out working capital changes, you're already there. I'm just curious, now, once you reach that goal, which is very close, apparently, what is the capital allocation plan here? You know, once you reach positive free cash flow, are you planning to, you know, maybe accelerate growth in brick-and-mortar, organically or through M&A, or, you know, what other options would you consider, you know, deploying that additional capital from your operations? Thank you.
Thanks for your question, Fred. You know, our main goal right now is to reach free cash flow generation very clearly and prove it to our investors that, look, we know how to grow. We've grown from roughly CAD 8.5 million of revenue four years ago to, you know, close to a half a billion dollar of sales run rate. There's no doubt High Tide knows how to grow. Now, we're taking a bit of a pause to make sure we can prove to our investors, we also know how to become free cash flow positive and start generating net profits, which is not easy to do in this hyper, you know, very hyper-competitive industry.
What we want to do, Fred, achieve that goal and then get back to accelerating our store counts, which we still feel that we can add at least 100 more stores in Canada, and, you know, have 15% of market share in the long term. We're already sitting at close to 10% market share in Canada, which is, you know, if you compare us to our peers, most of them are nowhere near it. You know, we've got a great thing brewing here. We're going to focus on free cash flow generation, and we have a lot of heightened level of opportunities coming to the market. As I mentioned, you know, Fire & Flower portfolio is one, but there's many other opportunities in the market that exist.
We will strike at the right time, at the right price, for the right price, and we're not going to rush into this. We are keeping a very close eye on the opportunities that are coming. I'm a sucker for good leases, and, you know, I don't like passing on high-quality locations, so we continue to accumulate a few of those leases as well. As soon as we reach our target, we are back to building our organic portfolio. You're going to see some more organic growth come out in the later half of the year. If a compelling M&A opportunity or an asset portfolio comes through, we are definitely going to take a very serious look at it.
Thank you, and I'll pass it along.
Thank you. We have no further questions. I'll now like to turn the session back over to High Tide's Chief Executive Officer, Raj Grover, for final comments.
Thank you, operator. Thank you to everyone for your interest and continued support of High Tide. We are very proud of what we've achieved this quarter and remain excited about the road ahead. With that, I will ask the operator to close the line. Have a great day, everyone.
Thank you. This now concludes today's call. Thank you all for joining.