Good morning, everyone, and welcome to the Sabio Holdings Earnings Call for the Q3 of 2024. The financial statements and MD&A have been filed, and they can be accessed through the SEDAR website. My name is Aideen McDermott, Investor Relations Associate at Sabio, and joining us on our call today is Aziz Rahimtoola, Founder and CEO, and Sajid Premji, Chief Financial Officer. We will start today's call with Aziz and Sajid discussing our Q3 results, and we will then follow that up with a Q&A session. Before we begin today's call, I would like to remind everyone that certain statements made today may contain forward-looking information that is subject to known and unknown risks, uncertainties, and other factors. For a complete description of risks and uncertainties facing the company, please refer to the company's MD&A and other continuous disclosure filings that are also available on the SEDAR website.
Please note that all figures discussed today are in U.S. dollars unless stated otherwise. And with that, I will turn it over to Aziz.
Thank you, Aideen. Good morning, everyone. We will start today's call with a slide that I have used since Q4 last year to lay out our priorities, and as you could see, starting last Q4 last year, what we said we were going to do this year and continue to do: expect record top-line revenue in 2024, improve in Adjusted EBITDA, profitability, and operating leverage, material improvements in balance sheet, and launch of streaming TV programmatic offering. As you can see, we are well on our way to executing on these priorities. In fact, we are not only executing on these priorities well. We are executing these priorities incredibly well. We just delivered record top-line Q3 revenue along with bottom-line profitability.
And really, that focus is not only, our focus not only is about execution, solid execution, while being vigilant on the cost side, it is about focusing on the core business and the growth that the core business continues to deliver. And that's the real story. Our core business continued to deliver in Q2 and Q3, helped by our growth in international markets. We're also seeing big increases in key categories such as quick service restaurant, telco, to name a few. I want to take a few minutes further to reiterate the growth we're having on international. Sabio set out to start growing international two years ago, and now it is finally paying dividends. And we see a lot of great opportunity ahead to continue to expand that marketplace. That segment of business growth on international markets is delivering on domestic needs.
Our tech stack is delivering on domestic needs while also delivering on international growth. That demonstrates the agility and expandability of our complete end-to-end tech stack. This also helps us find cost efficiencies and savings, taking advantage of the fast-growing ad-supported streaming space. I'm now going to hand it over to CFO Sajid Premji to discuss the numbers.
Thanks, Aziz. We are pleased to report record Q3 results on both the top and bottom lines and also the most profitable quarter in Sabio's history. For the three months ended September 30, 2024, Sabio generated $16.1 million in sales, an 82% increase compared with $8.8 million in the same period in 2023. The increase in sales was primarily driven by robust growth in our connected TV and OTT ad-supported streaming business, sustainable double-digit growth in our core branded advertising business, and strong 90% recurring revenue rates. Connected TV and OTT ad-supported streaming sales grew 100% to $12.3 million compared to $6.1 million in the same period in 2023. For the third straight quarter, connected TV and OTT streaming sales once again outpaced the estimated 16.2% growth rate for the U.S. CTV industry at large, and we continue to take market share.
Ad-supported streaming continues to be our dominant sales category, accounting for 77% of our overall sales mix, identical to the first two quarters of 2024, and up from 70% in the Q3 of 2023. Sabio's ad-supported streaming sales feature lower OpEx and predictable and sustained growth through high customer retention rates. 90% of our sales for the nine months ended September 30, 2024, came from repeat customers compared to 78% in the prior year's period. 70% of our top branded customers increased their spend with Sabio during the prior year's period. Meanwhile, 36% of the brands we spent with Sabio during the current period were new logos, presenting new opportunities to expand our revenue base in the quarters to come. The strength in our Q3 sales also extended to mobile display sales, which grew 36% to $3.5 million from $2.6 million in the Q3 of 2023.
The robust growth rates in both our connected TV and OTT ad-supported streaming and mobile display businesses were led by our core branded advertising business, which, excluding political advertising, grew 28% on a consolidated basis. The continuing double-digit growth of Sabio's core is a testament to our sustainability to segment ourselves in the market by leveraging proprietary data to generate valuable insights through a non-cookie-based platform. Meanwhile, the modest investments made in our political campaign apparatus culminated in approximately $5 million in Q3 revenue contributions from multiple campaign races. This provides a diversified foundation to expand upon, including in several key off-cycle contests in 2025. On a trailing 12-month basis, our connected TV OTT ad-supported streaming business now represents a record 76% of our sales mix, as we continue to capitalize on one of the fastest-growing categories in advertising.
Within a span of three to four years, we have completely transformed ourselves from a company that generated just 4% of trailing 12-month sales from CTV OTT four years ago. The inherent cost efficiencies and transitioning to this ad-supported streaming sales model from one that's more dependent on mobile display continues to drive gains in our operating leverage. Normalized for sales commissions and bonus accruals related in part to our return to full-year Adjusted EBITDA profitability, operating expenses increased by a modest 8.4% as we continue to invest incrementally in several near-term key growth pillars. This included the Q3 launch of a new programmatic connected TV offering. Meanwhile, our end-to-end technology stack, powered by our proprietary AppScience costing graph and featuring several direct supply integrations, continues to support strong gross margins. Q3 gross margins improved to 63% from 59% in the prior year's quarter.
All of this resulted in the highest quarterly adjusted EBITDA gain in Sabio's history, as our quarterly profit grew 37 times to $2.6 million from $100,000 in the previous year's Q3 , as our adjusted EBITDA margins expanded to 16%. As a result, Sabio has already reached full-year profitability. We've already recognized positive adjusted EBITDA for the nine months ended September 30, 2024, of $1 million compared to an adjusted EBITDA loss of $3.9 million in the same period in 2023. Armed with a core branded advertising business that continues to grow by double digits and a lower cost infrastructure, management expects continued double-digit sales growth and adjusted EBITDA profitability in the Q4 ahead.
Sabio used its improved cash flows during the quarter to reduce its debt load and ended the Q3 with CAD 5.5 million outstanding under its new three-year CAD 10 million credit facility with SLR Digital Finance. This compares to CAD 6.5 million outstanding under its previous credit facility with Avidbank at the end of the prior year's Q3 . Management believes that we are well-funded to meet our operating needs. At quarter end, we had 50 million shares outstanding, three million options and RSUs outstanding, and convertible debt convertible into 1.74 million shares at an exercise price of CAD 1. Insiders continue to own 60% of the company, with high alignment between our management team and the interests of shareholders. Management continues to believe that current market valuations of our stock do not reflect the fundamental strength and growth potential of our business.
During the Q3 , we commenced modest share repurchases under our existing Normal Course Issuer Bid program. While reinvesting within the business remains our bias for capital deployment, we believe such opportunistic repurchases will provide an attractive return to our shareholders. Now I'll turn things back to Aziz for closing remarks.
Thank you, Sajid. As Sajid mentioned, our modest repurchase program was motivated by the disconnect between our execution and stock price, along with the confidence we have had in our ability to execute while improving our balance sheet. Looking ahead, our focus is to close out the year strong on our core business. That means ongoing double-digit growth, sustained Adjusted EBITDA profitability, continued improvements in the balance sheet, and then once again testing and implementing programmatic international market growth, in addition to growth of other products. And some of those other products we will be launching and have launched this year as of Q3, Q4 include a performance product, which we have been testing and seeing positive results. Continued growth of our international markets, seeing momentum there. Sabio Programmatic has started testing that in Q4 and seeing some positive signs there.
And political and advocacy, record growth this year, and we're already seeing political opportunities for next year. Then finally, Creator TV. This is going to be our new creator-partnered infused channel that we'll be launching in Q1 of next year. And this is more of a SaaS-type opportunity where we'll be bringing in creators, some of the top creators in the social and media space, partnering with them to launch this new, one-of-a-kind unique channel, which we'll be launching in Q1 with additional distribution already announced on a couple of platforms with more pending. And so we have incredible opportunity ahead with new products, new execution, and while we continue to maintain our 90% recurring revenue model. All this to say, we not only anticipate a great year ahead, but already seeing the benefits of the momentum for 2025.
On that note, I will hand it back to Aideen for questions.
Thanks, Aziz, and thanks, Sajid. We will now open the call for Q&A. Panelists have been given speaker permission, so please raise your virtual hand. First question from Gabriel Leung from Beacon Securities. Go ahead.
Good morning, and thanks for taking my questions and congrats on all the progress. Aziz, can you just talk a little bit more about some of the newer offerings that you're testing right now and sort of what your expectations are for their progress next year, specifically Sabio Performance and Programmatic?
Sure. Good morning, Gabe. Thank you for the question. We are already testing, first of all, on the programmatic side. We started doing some testing in Q3 of this year, and it's limited testing because our core business is managed, and we're seeing a lot of demand there. But we also are finding our clients are telling us that we're leaving money on the table by not doing programmatic. And so we have started testing via connections to Yahoo specifically initially, and we're going to be working on connections to some of these other platforms that allow us to basically transact there. So we're seeing some initial results and testing some positive results there, but we really do believe the thrust of our business continues to be, for the time being, driven by some of these other products, including the performance product. And performance, let me just say this.
One of the key attributes of our 90% recurring revenue model is the fact that not only do we execute on vanity metrics, as some of our clients call it, but we have, for years, been executing very well on the backend metrics, and so what we have done is now we've taken our special sauce and implemented it to actually go after direct response type advertising that provides a lot of opportunity, and that could be in the category of law firms, could be in the category of crypto companies, could be in the category of a lot of app download campaigns, and so we're just literally testing that. We've seen some positive results there as well in Q3, Q4.
The beauty of all these products that I discussed is we have launched these products on a limited cost basis and really have already been those products that you see that we've talked about. The cost of those products are already borne within our current financials of Q3. We're not putting a lot of additional cost in here. We're executing, and we're really growing it. We're super excited about all these products, including Creator TV overall. Does that answer your question, Gabe?
No, it's great feedback, and thanks for that. The next, I know you've alluded to it a couple of times in some previous press releases and MD&As and obviously adding App Science. So I'm just curious about your views on AI, some of the tailwinds you expect to get from AI on the Sabio platform, but also some of the potential headwinds that might come if we think about stuff like Google AI Overview, for example. I don't know what your views overall are of AI for the total business in general.
Yeah, and we have been using AI for some time in the form of machine learning since 2016, 2017. The core basis of AI, as you all know, is having data and machine learning components that do it. And so we have been using some forms of AI, specifically in bidding algorithms to provide us cost efficiency on our inventory. We've been using AI to optimize campaigns for years. Where we are starting to use AI more is on the natural language portion of it for insights and analytics. And while there is a lot of great expectation in AI, and certainly we're seeing the benefits of it, we do think that in some instances, it will be limited in the short run. And what I mean by that is AI takes a lot of processing power.
And while we are committed to continuing increasing AI and capacity there, there are some elements that just require just a lot more spend on cloud storage and processing. And so it's a balancing act. While we would love to do all the things we know we can do on an AI basis, at the end of the day, we're a publicly traded company that has to always keep in mind growth opportunities outside of AI in itself. So while I do think there's a lot of incredible opportunity in AI, even including optimization of campaigns, further optimization of campaigns, we also benefit from an offshore portion of our company in India. And so it's always a trade-off. Sure, we're going to implement some AI capabilities to do certain things, but at the end of the day, we also have to do a cost trade-off in the immediate return.
Just because AI is a hot buzzword, we don't want to necessarily spend all our resources there versus some growth opportunities we have outside of that. But we are committed to AI, absolutely.
Perfect. No, thanks for that. I just had a couple of questions for Sajid on the numbers. I saw that the R&D was up quite a bit sequentially. Is this CAD 1.8 million sort of the new baseline for R&D expenses going forward?
Yeah, so I think that one of the biggest drivers of the R&D increase was number one, with the increased sales volumes, there was a need for higher use of the cloud. And number two, we are in the process right now of moving over some of our direct supply integrations onto the cloud-based platform. And that's going to allow a lot more scalability and a lot more ability to fill impressions. And so this is going to benefit our business going forward. As to your question on whether this is the new normal, I think that what I would expect is that R&D will kind of follow the ebbs and flows of our sales cycle. And so I think in the beginning of the years, typically it'll be at a lower base, and as volumes ramp up, we'll see it at around this level.
Gotcha. And I think you kind of talked about the MD&A, but I just wanted to confirm, of the 5 million of political spend in the quarter, I think about 500,000 went into mobile and maybe 4.5 million to CTV. Is that roughly right?
Correct, yeah.
Perfect. All right, awesome. Thanks for the feedback, guys, and congrats again on the strong quarter.
Thank you, Gabe. By the way, what we're finding on the political front is politics happens every year. So while last year was, this year is obviously a political national political cycle, there are political races happening next year. We're once again uniquely positioned to take advantage of some of those races in addition to benefiting from all we have from new products, core business growth, the recurring revenue overall, so.
Thanks, Gabe. Next up with questions, we have Kiran Sritharan from Eight Capital . Go ahead, Kiran.
Hey, I'm on it. Thanks for taking my questions. Congratulations on the quarter. I want to start with what you just ended there, Aziz, on political spending. It was good to see that strength come through in Q3. Can you discuss the magnitude of the political spend in Q4? I believe you had $15 million in commitments coming into the season, and maybe how does that advocacy also play out into 2025?
Yeah, great question, Kiran. Thank you for joining the call this morning. So, political in terms of Q4, without getting into too much detail, most of that political spend really was, first of all, obviously, this is a very atypical election cycle on many fronts, especially on the national front. But what we did see is we saw most of the momentum happening in the Q3 timeline overall. And so that really is where most of the political spend was taking place. Sure, there were some things at the end, but really what they were focusing on at the end was getting out the vote with the ground game. And that really was kind of a little different this year in the sense that there was a lot of spending connected to that.
Now, as it relates to advocacy, advocacy has been a consistent part of our business going back to 2022. And so we are seeing, once again, advocacy, if not going to maintain next year, it might even grow because of the fact that what happens is sometimes advocacy gets reduced down in political years because they don't want to be part of the fray. They don't want to be part of the fighting that's happening between the two sides. So advocacy will temper down a little bit of their spend, only to increase it to, once again, advocate for what is important. And of course, this is a brand new administration, one we've obviously seen a number of years ago, roughly four years ago, but it is a different world here. And so I think advocacy is an area we're going to play in.
We're going to see some benefits from our positioning in advocacy. We're also going to see, as I mentioned earlier, there are political races this year, and so we are in conversations with, I mean, sorry, for next year. There are political races for 2025, and we're already in conversations for those political races, so we think overall it's going to be healthy. Did I answer your question? I know I went a few different directions with that, Kiran.
Yep, that's pretty helpful color, Aziz. And I guess on that topic as well, but looking at non-advocacy and political, maybe looking at your core brands, it sounds like there was some pent-up spend waiting for the election result there. How have your conversations with your core customers gone since the election in the last few weeks? And maybe how are commitments there looking into 2025 as well?
Yeah, it's funny you mentioned that. We've had some recent conversations, and there's no specifics turning one way or the other. I mean, if you look at the fundamentals of the U.S. economy, record low unemployment. Inflation is now under control. The U.S. economy is humming along even before this election cycle. And the anticipation of reduction of interest rates even further beyond what the Fed just recently did really is on everyone's minds. And so when we talk to advertisers, we ask them, "Do you think it's affecting mindsets for spending one way or the other?" And their answer to us is that the economy was strong to begin with, even before these election results came out, and they don't anticipate anything changing. And they feel like that their brands are feeling confident about next year.
They're already seeing consumption increase in the quick-service restaurant space as prices are going down. Those numbers are starting to come out. And so quick-service restaurant is reporting some positive signs, which is one of our key categories. Automotive is going to have to be aggressive with, obviously, interest rates coming down. Presents an opportunity for them, which is another great category for us. And then obviously, we talk about telco. That is always on. And then finally, advocacy. And advocacy, we think, is going to play a bigger role in 2025 because they're going to have to advocate on behalf of a lot of companies, including on the tech company side, that want to make sure that they are in favor with the new administration. So we feel overall very positive on the core business.
We feel positive on our advocacy business, and we expect to see some spending from our political side of the business overall.
Yeah, I think that that's well said, Aziz. I think that looking forward to 2025, I for one, I'm very excited. I think that we have, obviously, as Aziz mentioned, great potential across different verticals and growth pillars, and also including performance and programmatic robustness. Those products do have the ability to expand even our margins quite substantially. And as Aziz mentioned, we're also optimistic about economic conditions. Looking at entry into 2024, there was actually a great deal of uncertainty in the macro environment. Inflation was high, interest rates were high, and as Aziz talked about, inflation is now tamed, interest rates are down. It's a much more accommodative environment, and this bodes well for advertising in general, which we believe can and will benefit.
And to add to that, structurally, we're in a better position. We fine-tune a lot of costs. We've taken a lot of costs out of non-sales positions, added more funding into sales, the sales apparatus, which should benefit us, which the effects of which are not going to start playing out until Q2, Q3 next year because it takes us, on average, roughly about six months for sellers to start producing revenue. And so this type of setup that we've fine-tuned the business under Sajid's leadership, in addition to the new products, really bodes well for us for next year in a lot of ways.
That's really helpful, guys. Appreciate the feedback there. And then I guess on one last question, and probably a model-related question for Sajid, is gross margin performance was much stronger than some of your earlier commentary. I'm just curious what drove this jump. It sounds like AppScience benefited this item as well. Just more details on the strength here and how we model this going forward. Thanks.
Yeah, so I mean, it's a great question, Kiran, and you're right. The end-to-end ecosystem that we have powered by AppScience plays a key role in that. Instead of having to pay an outside vendor for data, for segments, for audiences, that's all in-house. We don't have to pay that external fee. So our margin benefits from that perspective. Having direct supply integration has also helped. We cut out that middleman tax. It's more efficient. So that definitely helped benefit our gross margins in a time when our peers are suffering margin declines. So we really are standing out due to an end-to-end tech stack. I guess going forward, though, as we launch programmatic and that gained more traction, performance gets more traction. These tend to be lower gross margin but higher EBITDA margin products.
And so we may see some gross margin pressures there, but we do believe that they will benefit the bottom line.
Great point, Sajid. And Kiran, to add to that, one of the things that we took a very different approach to how we set up our company versus leasing equipment versus doing licensing deals with external companies that don't have built-in costs and regular costs in their bottom line. We took the hard route. And the hard route, the hard way, was to build our own platforms, build our own efficiencies that are now interconnected. And that's paying dividends. When you start hitting certain revenue levels, that's where the margin game really matters because while we don't pay external ad server costs, we don't pay data costs, as Sajid's point. We don't pay indirect supply. We're paying directly. And so now we're getting, as we continue to scale this business up, we're getting to squeeze those costs.
Having said that, as Sajid mentioned, that at some point, we've been anticipating margin pressure. And certainly, margin pressure will arrive. And we're seeing it across the board. But we have so many different facets of our business that allows us to offset some of this margin pressure. And I think that's what makes us unique. We are not a one-trick pony. And so by the fact that we have data components, which we are going to be looking to have AppScience play a bigger role in the data ecosystem, which we've never done in the past. And now we're feeling a level of confidence and scale there that is going to allow for us further opportunity there. So we're feeling really good about our advantage, our competitive advantage, and our collective tech stack relative to our competitors in the space.
We believe we can not only price aggressively, but we can maintain more margin because of it.
Thanks, guys. That was awesome.
Thank you.
Thanks, Kiran. Next up, we have Daniel Rosenberg from Paradigm Capital. Go ahead, Daniel.
Hi, good morning, Aziz and Sajid. Congrats on a good quarter, and it was good to see the cash position improve and a little bit of work on the balance sheet. It sounds like you're setting up for continued profitability now that you have more scale. It sounds like your costs are being managed for profitability, so I'm just curious on your use of cash, any targets around balance sheets, debt levels, or cash levels that you want to maintain as you think about kind of the outlook for next year?
Yeah, no, it's a good question, Daniel. I think buffering our working capital is a priority. We've taken some great steps on that reduction this year so far. We plan to continue to do that. We want to obviously maintain ample cash reserves. We're also looking at other aspects like M&A more seriously. I think that, as you touched upon our aim for 2024, it was really the focus on the business to take advantage of the big opportunity that we have in front of us, and as these results indicate, we are well on our way to doing just that. Q3 was a great quarter. Q4 is going to be a great quarter too, and so with a stronger balance sheet, M&A can now be part of the equation provided that it's creative and complementary to our business.
And to that point, we have been positive EBITDA every year with the exception of last year. And we wanted to make sure we returned back to that and not only returned back to it, but returned back to vengeance. To your question, absolutely. We are determined to be positive and profitable from here on out. And look, there are fiscal patterns. There are seasonal patterns in our business where Q1 traditionally is the quarter, and Q2 tends to be better. Q1 is where we do tend to have a little less revenue and so a little bit burned. But the reality is what we're finding in our business, and we were, as we talked about in Q2, at the end of Q2, we were only 300,000 away from being profitable, adjusted EBITDA positive in Q2. And so the reality is, I'm sorry, Sajid, I think that was the number.
It's been a bit of a while, but I think that we're very, very close.
Yeah, we were just under CAD 300,000 from being profitable, which is just one deal away, really becoming possible in Q2. As Aziz talked about operating leverage, we really take it to heart. We have now demonstrated this for three straight quarters. We demonstrated it in Q1 and Q2 in what I would argue was a lower revenue growth environment. Now we are in a higher revenue growth environment, and we are still demonstrating that. Our normalized single-digit normalized OpEx growth during a quarter, which we had 82% revenue growth, kind of shows that we have a sustainable cost structure that we can keep in check in times of high growth and low growth.
Q3 cost structure includes new product investments we've made. It includes additional investments we've made in sales apparatus. So it is fully borne costs in that respect. We're feeling really good about it. We knew we had a great year on our hands, and we were determined to fine-tune the business. We've done that. Now we believe we can accelerate the business even more so moving forward.
Good to hear and with the particular strength in this quarter, I remember last year at this time, we were dealing with the automotive strike so I'm just wondering how much of a swing you've seen in that particular vertical from last year to this quarter. It sounds like advertising is actually quite strong within that sector. Any context to help understand basically the swing that happened in this quarter and just how we could think about it going forward?
Yeah, well, automotive did see a recovery this quarter relative to Q3 last year. It's still been challenged by the macro environment of automotive. There have been some challenges because of interest rates connected to it. And you could take a look around the auto industry. A lot of some of these automakers are struggling. Stellantis most recently talked about some of their issues and layoffs. You have some challenges going on across the board. So yeah, we benefited from the fact that there was no automotive strike. But really, we believe that it's still in recovery mode. And while automotive as a whole did recover, it wasn't as big of a driver as you would think in this Q3. We saw other categories really come to the line.
And quick service restaurant being one is an area that really is an area we continue to see a lot of momentum. And they have a need, right? The consumers in general reduced spending in quick service restaurants as inflation started hitting. Inflation affects, obviously, people, especially inflation affects disproportionately people at lower income scales who tend to be the ones who actually go to quick service restaurants more often. So we saw a lot of pressures there, but we've seen this rebound in quick service restaurants. We're seeing a rebound in some of this other retail category overall and even entertainment growth. So we do think automotive is on its way back. It's certainly starting to continue to grow. But automotive is also going through a structural change. You had all these automotive companies switching and investing into EV capabilities. And that was the future under the previous administration.
And now you're going to have this little bit of whiplash. But that investment is going to continue on into EVs. So I think it's a really interesting time in automotive because they're moving a lot of money into investing for infrastructure, for setting up for EV. And one administration, I will tell you, won't slow down that pace. Unfortunately, they don't make decisions on election cycles. They make decisions on a long-term basis. And so that will continue to be a theme that we're going to hear a lot about.
Thanks for that context. Lastly, for me, I was wondering about the scaling of the business. I was wondering about what are the top three levers that you have? Is it hiring new sales as a priority? Is it the cross-sell of these new products? Deeper wallet share with the current customer base? How do you prioritize the levers that you have? And then I'll pass the line. Thank you.
Yeah, and I'll start off, and I'll hand it over to Sajid, but my view on this is with a 90% recurring revenue model, really, it is about land and expand, and what we have seen is 70+% of those advertisers that we had 90% recurring revenue from, 70% of them increased wallet size, and so we increased wallet share there, and so our objective has always been. We have so much to offer them, now if you add Creator TV to that, that is unique supply that they will have exclusively through us, and so our strategy has always been to build products and expand the relationships of these four advertisers, and so that has not changed.
And so, going back to kind of what is the vectors that really kind of grow us, it is simply resources to continue to work with these key advertisers and certainly sales apparatus to go after new ones. But really, what we have always focused on since the start of this company is to take care of the key advertisers we have, grow those wallet shares. It's the most efficient path to revenue. And that strategy has not changed. All these new products that are coming in, whether it's a performance product, certainly, that's a new vertical. We're going to go after direct-to-consumer product companies on that basis because we know we've done well. We know our graph provides insights and execution really well. And so because of that, we want to go after that new category.
But outside of that, programmatic, the international expansion, App Science, new capabilities, and Creator TV are all geared towards our current advertisers, the biggest advertisers in the world that now have the opportunity not only to work with us in the US, but work with us in Europe. Sajid, anything you want to add to that?
No, I think that that's well said, Aziz. I think that going after that existing customer base that is so reputable is very key. I think that, again, our brands are the biggest brands in the world, right? McDonald's, GMs, etc., right? These are some of the biggest multinational brands out there. And you can imagine we get a small portion of their wallet share. And right now, they're spending across a dozen vendor services, and we see a lot of opportunity to expand that wallet share with them in that capacity. But there's also now they have to spend money on programmatic, and they spend money on performance, and that we have tools to be able to serve them in those capacities now. So I think that we have a lot of opportunity with our existing customer base to, as Aziz said, to land and expand.
Great. Congrats again on a strong quarter.
Thanks, Daniel. That looks like it's it for the honest question. So I will hand it back to Aziz for his closing remarks.
All right, well, thank you, Aideen. As we mentioned, our execution strategy is to close out this year strong. We have an incredible stable of new products that are already seeing some traction. And it is to focus in on cost efficiencies and execution at the top line. So really, we're excited about, obviously, delivering one of the strongest quarters, Q3s, in company history. We're excited to continue this momentum well into 2025. On that note, thank you all for joining. Thank you for joining us. And we look forward to chatting again soon.