TRUBAR Inc. (TSXV:TRBR)
Canada · Delayed Price · Currency is CAD 0.9000
+0.0200 (2.27%)
Jul 18, 2025, 9:30 AM EDT
TRUBAR Company Description
TRUBAR Inc. operates as a consumer products company with diversified assets in the plant-based and wellness consumer product categories in Canada.
The company offers protein and nutritious bars under the Tru and TRUBAR brands through online in the U.S. and Canada, as well as through retailers; and skin care products under the No BS brand.
The company was formerly known as Simply Better Brands Corp. and changed its name to TRUBAR Inc. in May 2025.
TRUBAR Inc. is headquartered in Toronto, Canada.
TRUBAR Inc.
| Country | Canada |
| Industry | Packaged Foods |
| Sector | Consumer Staples |
| Employees | 35 |
| CEO | Erica Groussman |
Contact Details
Address: 95 Wellington Street West Toronto, British Columbia M5J 2N7 Canada | |
| Website | trubarinc.com |
Stock Details
| Ticker Symbol | TRBR |
| Exchange | TSX Venture Exchange |
| Fiscal Year | January - December |
| Reporting Currency | USD |
| SIC Code | 2834 |
Key Executives
| Name | Position |
|---|---|
| Diana Briceno | Chief Executive Officer of NO BS |
| Erica Groussman | Chief Executive Officer and Director |
| J. R. Kingsley Ward B.A., B.Com. | Executive Chairman |
| Laura Freimane CPA | Chief Financial Officer |
| Claire Ughetto | Senior Vice President of Operations |
| Fernando Massalin | Vice President of Corporate Development and Investor Relations |
| Kate McDevitt | Vice President of Sales |
| Natasha Port | Vice President of Marketing |