TRUBAR Company Description

TRUBAR Inc. operates as a consumer products company with diversified assets in the plant-based and wellness consumer product categories in Canada.

The company offers protein and nutritious bars under the Tru and TRUBAR brands through online in the U.S. and Canada, as well as through retailers; and skin care products under the No BS brand.

The company was formerly known as Simply Better Brands Corp. and changed its name to TRUBAR Inc. in May 2025.

TRUBAR Inc. is headquartered in Toronto, Canada.

TRUBAR Inc.

Country	Canada
Industry	Packaged Foods
Sector	Consumer Staples
Employees	35
CEO	Erica Groussman

Contact Details

Address: 95 Wellington Street West Toronto, ON M5J 2N7 Canada
Website	trubarinc.com

Stock Details

Ticker Symbol	TRBR
Exchange	TSX Venture Exchange
Fiscal Year	January - December
Reporting Currency	USD
SIC Code	2000

Key Executives

Name	Position
Erica Groussman	Chief Executive Officer, President and Director
J. R. Kingsley Ward B.A., B.Com.	Executive Chairman
Laura Freimane B.B.A., C.P.A.	Chief Financial Officer
Claire Ughetto	Senior Vice President of Operations
Fernando Massalin	Vice President of Corporate Development and Investor Relations
Kate Nichols McDevitt	Vice President of Sales
Natasha Port	Vice President of Marketing