TRUBAR Company Description

TRUBAR Inc. operates as a consumer products company with diversified assets in the plant-based and wellness consumer product categories in Canada.

The company offers protein and nutritious bars under the Tru and TRUBAR brands through online in the U.S. and Canada, as well as through retailers; and skin care products under the No BS brand.

The company was formerly known as Simply Better Brands Corp. and changed its name to TRUBAR Inc. in May 2025.

TRUBAR Inc. is headquartered in Toronto, Canada.

TRUBAR Inc.

Country	Canada
Industry	Packaged Foods
Sector	Consumer Staples
Employees	35
CEO	Erica Groussman

Contact Details

Address: 95 Wellington Street West Toronto, British Columbia M5J 2N7 Canada
Website	trubarinc.com

Stock Details

Ticker Symbol	TRBR
Exchange	TSX Venture Exchange
Fiscal Year	January - December
Reporting Currency	USD
SIC Code	2834

Key Executives

Name	Position
Diana Briceno	Chief Executive Officer of NO BS
Erica Groussman	Chief Executive Officer and Director
J. R. Kingsley Ward B.A., B.Com.	Executive Chairman
Laura Freimane CPA	Chief Financial Officer
Claire Ughetto	Senior Vice President of Operations
Fernando Massalin	Vice President of Corporate Development and Investor Relations
Kate McDevitt	Vice President of Sales
Natasha Port	Vice President of Marketing