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Earnings Call: Q3 2017

Nov 7, 2017

Operator

Good day, ladies and gentlemen. Welcome to ACADIA Pharmaceuticals' third quarter 2017 financial results conference call. My name is April, I will be your coordinator for today. At this time, all participants are in listen only mode. We will be facilitating a question and answer session towards the end of today's call. If at any time during the call you require assistance, please press star followed by zero, a coordinator will be happy to assist you. I would now like to turn our presentation over to Lisa Barthelemy, Senior Director of Investor Relations at ACADIA. Please proceed.

Lisa Barthelemy
Senior Director of Investor Relations, ACADIA Pharmaceuticals

Thank you, April. Good afternoon, welcome to ACADIA's third quarter financial results conference call. This conference call is being recorded, an archived copy will be available on our website at www.acadia-pharm.com through November 21st, 2017. Joining me on the call today from ACADIA are Steve Davis, our President and Chief Executive Officer; Todd Young, our Executive Vice President and Chief Financial Officer; Michael Yang, our Executive Vice President and Chief Commercial Officer; and Dr. Srdjan Stankovic , our Executive Vice President and Head of Research and Development. Before we proceed, I would first like to remind you that during our call today, we will be making a number of forward-looking statements, including statements regarding our strategy, the timing, results, or implications of clinical trials, commercialization of our products and product candidates.

In each case, including NUPLAZID or pimavanserin and future commercial and financial results. During our call today, we may use words such as anticipate, believe, could, expect, intend, may, plan, potential, predict, project, should, or the negative of those terms, similar expressions that convey uncertainty of future events or outcomes to identify these forward-looking statements. These forward-looking statements are based on current information, assumptions and expectations that are inherently subject to change and involve a number of risks and uncertainties that may cause actual results to differ materially from those contained in the forward-looking statements. These factors and other risks associated with our business can be found in our filings made with the SEC. You are cautioned not to place new reliance on these forward-looking statements, which are made only as of today's date. ACADIA disclaims any obligation to update these forward-looking statements.

I'll now turn the call over to Steve Davis, our President and Chief Executive Officer.

Steve Davis
President and CEO, ACADIA Pharmaceuticals

Thank you, Lisa, and thanks to everyone for joining us on the call today. Today, I will briefly discuss our quarterly performance and recent operational highlights. Following my remarks, Todd will review our third quarter financial results. Michael will then discuss our commercial progress, and Serge will discuss recent important developments in R&D. We will then open the call up for questions. NUPLAZID continues to deliver strong performance with quarter-over-quarter revenue growth of 32% in the third quarter. The number of patients receiving NUPLAZID treatment continues to grow, and based on these results, we are increasing our 2017 guidance for NUPLAZID net sales to be between $124 million and $127 million. On the commercial side, we are seeing important progress on multiple fronts. Access to NUPLAZID remains strong. The feedback from physicians, advocacy groups in the Parkinson's community, and patients and caregivers continues to be very positive.

We continue to make strong progress on our promotional efforts for NUPLAZID with increased brand awareness. We are working hard to increase the awareness of Parkinson's disease psychosis with patients and their caregivers and have important initiatives underway in this area. Michael will expand on this in his remarks. Additionally, we continue to expand our business in long-term care, where a significant number of patients with Parkinson's disease psychosis reside. On the R&D side, we continue to advance our clinical development efforts with pimavanserin in multiple indications. We initiated our phase III HARMONY study in dementia-related psychosis, or DRP, in October. There are several important items to note here. First, we received Breakthrough Therapy Designation from the FDA for pimavanserin for the treatment of dementia-related psychosis.

This is an important acknowledgement by the FDA of this serious medical condition for which no drug is currently approved, together with the potential for pimavanserin to address this need. The breakthrough designation was granted in large part based upon results of our phase II -019 Study in Alzheimer's disease psychosis and our phase III -020 Study in Parkinson's disease psychosis. This is the second breakthrough designation for pimavanserin. Second, we are pleased that the FDA has agreed to an efficient development path for this important program. Following an end-of-phase II meeting with the FDA, we believe that robust positive results from one phase III study, together with supported data from prior studies with pimavanserin, could serve as the basis of a supplemental New Drug Application. Third, we are excited about the relapse prevention study design that we are employing in HARMONY.

It is a very powerful and efficient study design. These types of studies typically have a higher probability of success than acute studies. Serge will share more details about the design later on in the call, as well as the recent presentation of our phase II -019 Study at the Clinical Trials on Alzheimer's Disease, or CTAD, meeting in Boston. In summary, we had a strong quarter with continued excellent execution across the company. Let me now turn the call over to Todd, who will discuss our financials.

Todd Young
EVP and CFO, ACADIA Pharmaceuticals

Thank you, Steve. Today, I'll discuss our Q3 financial results and provide net sales and expense guidance for the last quarter of the year. For the third quarter of 2017, we recorded $35.6 million in net sales, an increase of $8.7 million or 32% growth

Compared to the $26.9 million of pro forma sell-in revenue recorded in Q2. Our gross to net in Q3 was approximately 12%. As a reminder, we transitioned to sell-in from sell-through for revenue recognition in Q2. As a result, we recognized $3.6 million of previously deferred revenue as a one-time item last quarter. In today's press release, we have provided a table that presents our net sales for each quarter of 2017 on a comparable sell-in basis. From a cash flow perspective, cash used in operations was approximately $58 million for the third quarter. We ended the quarter with $366.6 million of cash and investment securities on our balance sheet. On the expense side of the P&L, total operating expenses, including cost of goods sold, were $101.9 million. This amount includes $19.7 million of non-cash stock-based compensation.

Our R&D expense in Q3 increased to $36.4 million from $34.2 million in the second quarter of 2017. Our SG&A expense was $62.3 million in Q3 versus $61.5 million last quarter. As Steve noted, we expect 2017 full-year net sales of $124 million-$127 million, which is an increase from the guidance provided last quarter of $105 million-$115 million. For Q4 expenses, we expect R&D to be in the mid-$40 million range and SG&A to be in the high $60 million to low $70 million range. As a reminder, all expenses provided in our press release and on the call today are U.S. GAAP amounts that include non-cash stock-based compensation expense. With that, I'll turn the call over to Michael.

Michael Yang
EVP and Chief Commercial Officer, ACADIA Pharmaceuticals

Thanks, Todd. We're pleased with the strong growth of NUPLAZID in the third quarter. We continue to make significant strides in establishing NUPLAZID as the standard of care for PD psychosis. We are working closely with healthcare practitioners to identify appropriate new patients. At the same time, we are continuing to build disease awareness and brand engagement with patients and caregivers, as well as optimizing our approach to ensure patient compliance. Let's start with our promotional efforts for NUPLAZID. I'm pleased to report that NUPLAZID is considered the first-line choice for PD psychosis by 43% of movement disorder specialists, which as a reminder, is our most important physician segment. This represents a significant increase from prior waves of market research. Another important strategic objective for us is to close the PD psychosis awareness gap.

Although it's well accepted amongst physicians that Parkinson's is a chronic and progressive disorder in which symptoms such as psychosis emerge over time, our research shows that patient and caregiver awareness of psychosis as a condition related to Parkinson's is actually quite low. We are executing a number of programs targeted at patients and their caregivers designed to raise awareness of hallucinations and delusions associated with Parkinson's. An important addition to our approach is the initiation of a national direct-to-consumer disease awareness campaign to further stimulate patient and caregiver conversations with their physicians about hallucinations and delusions associated with Parkinson's disease. This targeted campaign will be introduced by the end of this month, with television commercials featured in programs commonly viewed by our patients and their caregivers.

We've conducted extensive market research and believe this is the right approach to stimulate PD patients and their caregivers to discuss this condition with their Parkinson's specialists as a result of seeing the ads and also visiting websites for more information. Our TV spots will feature a disease education website that will contain additional information as well as a discussion guide, caregiver videos to support their conversation with their Parkinson's specialist. On to long-term care, which continues to be an important component of our business. Our LTC sales team is focused on educating key stakeholders in this important long-term care setting. We have seen 25% growth quarter-over-quarter in the number of LTC pharmacies carrying NUPLAZID. Our specialty distributor channel, which includes LTC, VA, and TRICARE, now represents about 30% of our business.

Importantly, the CMS regulatory guidance for nursing homes that will go into effect on November 28th recognizes for the first time that Parkinson's disease psychosis is an enduring and progressive condition, and treatment for enduring conditions may need to continue indefinitely. In nursing homes, psychotropic drugs are required to undergo gradual dose reduction in attempt to discontinue unnecessary drugs. However, the recognition of Parkinson's disease psychosis as an enduring condition allows the prescriber to continue treatment of NUPLAZID as long as the resident is obtaining a benefit from the medication. Furthermore, our commercial efforts in LTC are being well received. I'm pleased to report that for the second year in a row the American Society of Consultant Pharmacists has selected ACADIA to receive its Hall of Fame Award in recognition of our strong commitment in support of the nation's consultant and senior care pharmacies and the patients they serve.

ASCP is the only international professional society devoted to optimal medication management and improved health outcomes for all older persons. The society represents more than 9,000 consultant and senior care pharmacists who practice in a variety of settings, including long-term care facilities, adult daycare centers, hospice programs, and hospitals. In sum, we're gratified with the healthcare community's enthusiasm for the product, and more importantly, by the positive impact NUPLAZID makes every day on the lives of patients and families. With that, let me turn the call over to Serge.

Srdjan Stankovic
EVP and Head of Research and Development, ACADIA Pharmaceuticals

Thank you, Michael. This has been a very exciting time on the R&D front with the initiation of our phase III HARMONY study of pimavanserin in dementia-related psychosis and the receipt of Breakthrough Therapy Designation for this program. In addition to HARMONY, we continue to advance our pipeline in CNS areas of large unmet need with ongoing studies in schizophrenia inadequate response, schizophrenia negative symptoms, and major depressive disorder. My comments today will focus on recently initiated phase III HARMONY study in dementia-related psychosis and on the presentation of Study -019 data in AD psychosis at the CTAD meeting in Boston. I would like to start with a few important data findings directly relevant to the design of our phase III HARMONY study. Let me start with durability of pimavanserin effect. This is very important consideration in our study design.

We have seen consistency and durability of antipsychotic effect with pimavanserin in AD psychosis, and for that matter, in PD psychosis as well. We see this in the shape of the curve in the pimavanserin-treated group in the -019 Study. We also see it in Parkinson's patients when we look at patients who rolled from our -020 Study into long-term extension studies. This is also consistent with the reports we are getting from physicians using pimavanserin in the real-world setting. This, in contrast to marked variability in placebo response observed in phase II Study -019 in AD psychosis. By the way, this variable placebo response may be attributed to the typical waxing and waning in severity of psychotic symptoms as shown in naturalistic studies of this disease. As I'll discuss in greater detail in a moment, in the HARMONY study, we are essentially contrasting two things.

The durability of effect we've observed in patients on pimavanserin against the waxing and waning of psychotic symptoms in patients on placebo. Hence, the primary endpoint of the study is the average time to relapse between these two groups. The above observations were critical in the choice of an optimal design for the phase III HARMONY study. In addition, the relapse prevention study design is considered an ideal design for this patient population because of its efficiency and power or enrichment. Durability of pimavanserin antipsychotic effect is enhanced since only stable pimavanserin responders will be randomized into the double-blind portion of the study. On the other hand, placebo response is significantly mitigated as treatment responders will be randomized into 26-week double-blind portion of the study, making it very unlikely to observe maintained placebo response over this period of time.

Next, I would like to speak to effect size and how that informed our HARMONY study design. Totality of the data from the Study -019 clearly indicated robust and clinically meaningful therapeutic effect of pimavanserin in AD psychosis. The overall standardized effect size with pimavanserin in the -019 Study was 0.32, and greater than the overall effect size of 0.2 reported in studies of other antipsychotics in patients with Alzheimer's disease psychosis. What is extraordinary, this effect size more than doubled in the patients with moderate to severe psychosis, showing standardized effect size of 0.74, strongly robust antipsychotic effect rarely seen with other antipsychotics in general. Why is this relevant? In the HARMONY study, we will be enrolling patients with moderate to severe psychosis.

In respect to safety in the -019 Study, pimavanserin was well-tolerated in this frail and elderly population, and the safety profile was consistent with what has been observed in previous studies. Importantly, no detrimental effect was observed on cognition for pimavanserin-treated patients compared to placebo. In contrast, atypical antipsychotics have been associated with statistically significant acceleration of cognitive deterioration in patients with Alzheimer's disease. Thus, the analysis of phase II -019 data led to the design of our phase III HARMONY study. Let me now review key elements of HARMONY in a little more detail. The phase III study is a randomized placebo-controlled study evaluating the ability of pimavanserin to prevent relapse of psychotic symptoms in patients with dementia. We expect to enroll approximately 360 patients. Prior to randomization in the double-blind period, study participants will be treated with pimavanserin in an open-label fashion for 12 weeks.

At the end of the 12-week open-label treatment period, patients who meet pre-specified criteria for response will be randomized into the double-blind placebo-controlled period of the study, where they will either continue their pimavanserin treatment or receive placebo, meaning their active treatment will be withdrawn. Patients will be followed for up to 26 weeks or until an occurrence of relapse in psychotic symptoms. The primary endpoint, as we said, in this study is time to relapse in the double-blind periods. In summary, we're excited to be advancing pimavanserin in dementia-related psychosis. With no approved treatment for dementia-related psychosis, we believe pimavanserin can be an important treatment option for this elderly and underserved patient population. This possibility, and really expectation, is certainly reflected in the Breakthrough Therapy Designation we received recently from FDA. With that, I will turn the call back to Steve.

Steve Davis
President and CEO, ACADIA Pharmaceuticals

Thanks much, Serge. In closing, we are very pleased with ACADIA's strong performance this quarter and our progress towards making NUPLAZID the standard of care for every patient with Parkinson's disease psychosis who would benefit from it. With that, I'll turn the call back over to Lisa.

Lisa Barthelemy
Senior Director of Investor Relations, ACADIA Pharmaceuticals

Thanks, Steve. At this point, we will begin the Q&A portion of our call. April, please open the call for questions.

Operator

Ladies and gentlemen, if you wish to ask a question, press star followed by one on your touch tone telephone. If your question has been answered or you wish to withdraw your question, press the pound key. Your first question comes from the line of Tazeen Ahmad. Please go ahead.

Tazeen Ahmad
Analyst, Bank of America

Hi, guys. Thanks for taking my questions. Serge, just wanted to clarify, thanks for the explanation again on the trial design for the pivotal, going forward and what you learned from phase II. Is there any reason in your mind to believe that pimavanserin has a lower chance of working in, let's say, Alzheimer's, whether it be agitation or psychosis patients relative to the other indications, albeit smaller indications, but indications that could potentially have more potential for benefit just based on the results that you've seen so far? I have a couple of follow-ups.

Srdjan Stankovic
EVP and Head of Research and Development, ACADIA Pharmaceuticals

Thanks, Tazeen, for the question. I just want to clarify what smaller indication are you referring to in your-

Tazeen Ahmad
Analyst, Bank of America

Like, say, for example, Lewy body dementia. I guess based on the addressable population, that would be smaller in terms of number of patients. Is that right, relative to Alzheimer's?

Srdjan Stankovic
EVP and Head of Research and Development, ACADIA Pharmaceuticals

Right. Yes. Thank you. I understand. The vast body of evidence in the scientific literature clearly points down that in terms of the psychotic symptoms and response to a treatment to psychotic symptoms, neurobiologic differences or underlying neuropathology between different dementia types is not really meaningful for, as I said, the secondary symptom of psychosis. That is, after all, practically confirmed by the simple fact that currently, psychoses in all dementia are treated in the same way with atypical antipsychotics, and there are no differences in response between different subtypes. We do not, in short, expect any differences in response significantly between these different subtypes of dementia.

Tazeen Ahmad
Analyst, Bank of America

Okay. Thanks for that. Then for the trial itself in the first 12 weeks where you'll effectively be screening patients, can you just give us a little bit more detail? Are they going to be screened at 12 weeks or with frequent intervals in between?

Srdjan Stankovic
EVP and Head of Research and Development, ACADIA Pharmaceuticals

Thank you for that question. I think it's important clarification. We will be evaluating patients throughout this period. In the first four weeks, physicians will have opportunity to actually adjust the dose on the basis of their clinical judgment. Everybody will start with 34 milligrams, but they will have opportunity to pull back to 20 milligrams if that's clinically warranted. Following those four weeks, everybody will maintain on the stable dose. They will be periodically evaluated, but very important fact that often gets overlooked is that we are looking in our criterions for randomization for a stable response, meaning that we will be evaluating patients at week eight and week 12, and only patients that have a stable response and meet improvement criteria at both time points will be randomized into the double-blind phase. I hope that clarifies a little bit your question.

Tazeen Ahmad
Analyst, Bank of America

Yeah, that does. Thanks very much. Then I guess moving back to NUPLAZID results for the quarter, maybe this is a good question for Michael. I did note that you took a price increase, that ACADIA took a price increase, and I'm just hoping to understand what signals you look for in the environment for sales to make you comfortable that increasing the price doesn't potentially put you at risk of maybe slowing down the launch with insurance companies putting up barriers. Maybe you can give us a little bit of visibility on that.

Steve Davis
President and CEO, ACADIA Pharmaceuticals

Yeah, Tazeen, this is Steve. I'll take a first crack at it. Michael, feel free to jump in if you like. I think the first point to make is that in terms of pricing the drug, our objective is always to price the drug based upon the value that we're delivering. I think as we are now a year and a half into launch, we have an even more tangible feel for the value we're delivering. I would add to that throughout the preparations we did before the drug was approved and before the drug was launched, as well as throughout the course of commercialization that we've been through so far, payers get that. They understand the value of the drug. They understand there's nothing approved.

They understand the potential for off-label use of atypical antipsychotics to interfere with the motor therapy and the very sedating. They get the picture. I think we feel that the price is very appropriate at this point in time.

Michael Yang
EVP and Chief Commercial Officer, ACADIA Pharmaceuticals

Yeah, I don't have anything to add.

Tazeen Ahmad
Analyst, Bank of America

I guess that leads me to my next question is, as you try to gain traction into long-term care, I'm sorry if I missed it, but did you say what % of your sales are coming now from long-term care?

Michael Yang
EVP and Chief Commercial Officer, ACADIA Pharmaceuticals

Long-term care as defined as VA, TRICARE, and long-term care, 30%, Tazeen.

Tazeen Ahmad
Analyst, Bank of America

Do you expect that to keep increasing?

Michael Yang
EVP and Chief Commercial Officer, ACADIA Pharmaceuticals

Well, we're still in the early innings, as you know, of our expansion with our sales force. They've only been in the market six months. We're very optimistic about the future growth opportunities in that channel. As we commented in the past, this is a place where there's a lot of patients who are with Parkinson's who have psychosis, so I'm anticipating that that will be a very important channel for us in the future.

Tazeen Ahmad
Analyst, Bank of America

Okay, I'm sorry if I missed this, but what was your gross-to-net this quarter?

Todd Young
EVP and CFO, ACADIA Pharmaceuticals

Yeah, it was approximately 12%, Tazeen.

Tazeen Ahmad
Analyst, Bank of America

Okay, great. Thank you.

Operator

Your next question comes from the line of Charles Duncan.

Charles Duncan
Analyst, Piper Jaffray

Hi, guys. Thanks for taking the questions and congrats on a good quarter. One question regarding commercial and then one on development. The one on commercial is kind of a follow-up to one that was just asked, and that is that, Michael, I believe you said 30% of business. Is that 30% of revenue? Is it 30% of new patients? Just a little bit more clarity on that, if you will.

Michael Yang
EVP and Chief Commercial Officer, ACADIA Pharmaceuticals

Hey, Charles. Great. Thanks for the question. That's 30% of revenue.

Charles Duncan
Analyst, Piper Jaffray

Okay, great. I think, Steve, you mentioned value that you've created, increasingly reimbursement authorities are really paying attention to that. What aspect of value are you keen on? Is it the new patient starts? Is it initial responses, or is it durability of patients that have been on the drug?

Steve Davis
President and CEO, ACADIA Pharmaceuticals

Well, it's frankly all of the above that you mentioned. I think as we poll the medical community, we get very high satisfaction levels with the drug. It's clear that we're delivering a real benefit that physicians like, and they appreciate. I don't want to make too much out of anecdotes, but I will tell you that we have had a number of patients who have gone home from nursing homes. They got on NUPLAZID, they went home for a visit, and they didn't have to go back to the nursing center. It's just an example of the kind of benefit that we can provide, and we feel like we have, across all fronts, very strong indicators of very high value.

Charles Duncan
Analyst, Piper Jaffray

That's pretty cool. If I could just ask a question also for Serge in terms of development. Congrats on the Breakthrough Therapy Designation and neat risk-reduced study design. I'm wondering, as you consider the primary endpoint for time to relapse in the HARMONY study, what are you assuming for the control arm? Could it be weeks or just a couple of weeks? How much do you think is needed to create real clinical value? What kind of change would you like to see out of that trial?

Srdjan Stankovic
EVP and Head of Research and Development, ACADIA Pharmaceuticals

Thank you, Charles. A great question. First, let me say that time to relapse is a primary outcome in this study. Studies is a customary way of doing a primary analysis because it offers continuous variables and more variable and most power. However, in powering this study, because it's very difficult to predict how the Kaplan-Meier curve will look at the end, we powered this study on the proportion of relapses between the active treatment and drug over this period of 26 weeks of the follow-up. You're assuming a certain number of relapses, total number, and a certain difference.

Based on that difference that we assume, we are calculating number of events that we need to look because that's the only way how we can actually determine when the trial is over and where we have sufficient power, in this case, 90% power to detect the difference we are assuming.

Charles Duncan
Analyst, Piper Jaffray

Okay, yeah

Srdjan Stankovic
EVP and Head of Research and Development, ACADIA Pharmaceuticals

we assumed we modeled based on the data in the similar relapse prevention trials in Alzheimer's disease psychosis for placebo data. We looked at our own data on the active treatment and assumed the difference that is a standard usual difference between placebo and drug that is observed in all relapse prevention trial and is considered meaningful, and that is usually not less than 20%. We are not specifically sharing our assumptions on the trial. I'm just giving this as an example.

Charles Duncan
Analyst, Piper Jaffray

That makes sense. Last question on the effect size. You talked about pretty robust effect size of almost 75% or 0.74 in the moderate to severe patients. I guess, when you look at the control arm in the previous study, it seems like that must have been for the moderate to severe patient, much less variable or less waxing and waning, which kind of makes sense if you think about psychosis. Was that the case that you saw in that control arm?

Srdjan Stankovic
EVP and Head of Research and Development, ACADIA Pharmaceuticals

What we saw, and what is particularly impressive too is that when we looked at the responder rates and usual cutoffs for responder rates 20%, 30%, and 50% decrease on the severity scale, what we saw going from overall population to the moderate to severe population we saw tremendous increase in the percentage of responders. We are seeing 70%-80% response rates, even above 80%. However, when we look at the placebo group, we don't see that parallel increase. We are seeing somewhat a larger response, but the difference between two groups that is tremendous, about 35%-40% plus difference between treatment arms, it's actually mostly comes from the increased response in the active arm, in the pimavanserin arm. You are right. We are seeing little less, although in general, in placebo group, you would see this waxing and waning.

Charles Duncan
Analyst, Piper Jaffray

Okay. Thanks for taking the questions. Congrats on a great quarter.

Srdjan Stankovic
EVP and Head of Research and Development, ACADIA Pharmaceuticals

Thank you.

Operator

Your next question comes from the line of Jason Butler.

Jason Butler
Analyst, Citizens JMP Securities

Hi. Thanks for taking the questions. Again, I'll add one commercial, one clinical. Just on the commercial and long-term care, Michael, can you just talk to the average amount of time or effort it's taking to get a new center to write a NUPLAZID prescription? If you could even in broad terms, talk about what % or what proportion of long-term care facilities you've had contact with at this point.

Michael Yang
EVP and Chief Commercial Officer, ACADIA Pharmaceuticals

Yeah, thanks for the question. It's a challenging thing to answer in regards to long-term care as a kind of a heterogeneous channel. They're not very homogeneous. Therefore, when we expanded the sales force, that was recognized that we needed to get a tighter span of control and more local insights on impacting the facilities. Certainly, we're doing better at the more standardized, larger facilities. We have good contracts with all the GPOs, and we're making strides every day, really penetrating the channel a better way. It's very difficult. I wouldn't really want to quote on how long it takes. It's very variable. Some of these are longer-term sales cycles, and some of them are shorter-term sales cycles, and a lot of it's predicated on access to physicians and facility dynamics. I really wouldn't want to quote a standardized timeframe.

In regards to the number I mentioned earlier, we're growing. We had 25% quarter-over-quarter growth of the amount of long-term care pharmacies who are stocking or carrying NUPLAZID. Even that statistic is challenging in regards to one pharmacy may be supplying drug for multiple facilities. Even that is a difficult, it's not a one-for-one basis as you would say in a hospital. Anyway, look, we're looking to penetrate and broaden and deepen our penetration of places carrying NUPLAZID. That's our objective in the coming months.

Jason Butler
Analyst, Citizens JMP Securities

Great. Then for Serge, for the HARMONY trial and the phase II ADP trial, can you just clarify for us how you defined moderate to severe psychosis severity in terms of the NPI psychosis scores? Just what the different thresholds you're using for the two studies are.

Srdjan Stankovic
EVP and Head of Research and Development, ACADIA Pharmaceuticals

Obviously, in the ADP trial, we use NPI nursing home version for the qualification, we assumed with trial that the patient has to have a score of three either on hallucinations or delusions or the combined score of six. We did not require I'm sorry, score of four or one or the other, or combined score of six. We did not incorporate any of the other requirements for severity, let's say, the global clinical assessment of severity of psychotic symptoms or other things. The overall patient population that was qualified in that study was, I would say, mild to moderate, with about a third of the patients that fell into really category of more severe patients as we presented.

In the HARMONY study, there is a whole list of requirements in terms of the severity that is described by the total score of SAPS, hallucinations and delusions, then the global item on hallucinations, global item on delusions, as well as the Clinical Global Impression of severity. Only that combination that clearly defines moderate and severe patients and excludes patients with mild symptoms of psychosis is what would qualify patients to enter the trial.

Jason Butler
Analyst, Citizens JMP Securities

Okay, great. Thanks for taking the questions.

Srdjan Stankovic
EVP and Head of Research and Development, ACADIA Pharmaceuticals

Sure. Thank you.

Operator

Your next question comes from the line of Cory Kasimov.

Cory Kasimov
Analyst, JPMorgan

Hey, good afternoon, guys, and thanks for taking my questions. One commercial and one clinical one. Commercially, NUPLAZID for PDP. Your four Q guidance implies good continued growth into the end of the year. I'm curious if you're expecting any sort of seasonality impact around the holidays.

Todd Young
EVP and CFO, ACADIA Pharmaceuticals

Yeah, Cory, we saw it last year some with some pull-through of scripts by individuals. Now with the change to the sell-in revenue recognition, it would be more in terms of inventory held by our distributors. We saw a small amount of days on hand grow, generally in line with demand Q3 over Q2. Clearly, inventory stocking could affect us at the end of the year. We're generally assuming it'll be pretty stable at the range they're holding today at the end of Q3 going into Q4.

Cory Kasimov
Analyst, JPMorgan

That's helpful. Regarding HARMONY for the 12-week lead-in period, can you talk about the response criteria for entering into the double-blind portion? Maybe what percentage of relevant high-risk patients from the phase II study would have qualified as a responder based on the phase III criteria? Just kind of curious how different that might be.

Steve Davis
President and CEO, ACADIA Pharmaceuticals

Yeah, you bet. Serge, you want to take that?

Srdjan Stankovic
EVP and Head of Research and Development, ACADIA Pharmaceuticals

Yes, absolutely. Thanks, Cory. We did model both our Parkinson's disease psychosis as well an Alzheimer's disease psychosis trial. In order to assume a certain response over the 12-week period, we'd look particularly at the ADP data where we had a 12-week period responder and applied. It's very difficult to directly apply this criteria, we did apply approximation of the criteria, we found that we anticipated there will be certainly more than 60% of patients that would actually qualify for that.

Cory Kasimov
Analyst, JPMorgan

Okay.

Srdjan Stankovic
EVP and Head of Research and Development, ACADIA Pharmaceuticals

I mean, to the response that we have. Let me just make sure that there is no misunderstanding. In terms of the severity of symptoms that we require, you know there was one-third of the patients that had these moderate to severe symptoms, the symptoms we are applying, that would probably be about half of the patients that would qualify for the HARMONY study. There are two elements to this question. One is how many patients would qualify, another is how many of those would actually qualify for randomization and be considered as responders to treatment after 12 weeks.

Cory Kasimov
Analyst, JPMorgan

Okay. Thank you for taking the questions. I'll stick to those two. Thanks.

Operator

Your next question comes from the line of Salveen Richter.

Salveen Richter
Analyst, Goldman Sachs

Thanks for taking my question. Just in regard to the HARMONY study and the severity of these patients, if you look at ClinicalTrials.gov, I think you have an MMSE score of about six-24, which would include mild patients. Are you going to exclude the mild portion of those patients? Also in the study, are you going to stratify by severity? I have a follow-up.

Steve Davis
President and CEO, ACADIA Pharmaceuticals

Serge?

Srdjan Stankovic
EVP and Head of Research and Development, ACADIA Pharmaceuticals

Yes. One clarification, Mini-Mental Status Exam score is not a qualifying factor. We are measuring Mini-Mental Status Exam as an indicator of the cognitive abilities, primarily from safety perspective to demonstrate, once again, as we demonstrated before, that there is no negative impact of pimavanserin treatment on a Mini-Mental Status Exam. Mini-Mental Status Exam is not a measure of psychotic symptoms. It's a measure of cognition. We are qualifying patients for our study on the severity of psychotic symptoms, which is determined with the SAPS-PD, Scale for the Assessment of Positive Symptoms, Hallucinations, and Delusions domain. Clinical Global Impression for psychotic symptoms.

Steve Davis
President and CEO, ACADIA Pharmaceuticals

Salveen, this is Steve. Thanks so much for the question because I've realized that maybe we probably were not using the term precisely enough. When we talk about enrolling moderate to severe patients, we're talking about on psychosis, not moderate to severe Alzheimer's patients. Thanks much for the clarification.

Salveen Richter
Analyst, Goldman Sachs

To follow up, are you stratifying by severity here? Just my follow-up question is around the pipeline readouts we should be looking for in 2018. Are we going to get any depression data or schizophrenia data?

Steve Davis
President and CEO, ACADIA Pharmaceuticals

Srdjan?

Srdjan Stankovic
EVP and Head of Research and Development, ACADIA Pharmaceuticals

Yes. (Certification) that we're doing in the trial is on a basis of dementia subtype, so that we assure a balanced randomization between these different subtypes. In terms of the readouts, we expect readouts from the ongoing trial to start sometime in the mid to second half of 2018, and then continuing to 2019. The first trial we expect to read out will be our major depression trial.

Salveen Richter
Analyst, Goldman Sachs

Thank you.

Operator

Your next question comes from the line of Ritu Baral.

Speaker 14

Hi, this is Alex, line for Ritu. One question on HARMONY. What are your plans to engage EU regulators here? Have they provided any feedback either on the relapse withdrawal trial design or the inclusion of the broader DRP indication?

Steve Davis
President and CEO, ACADIA Pharmaceuticals

Serge, do you want to take that?

Srdjan Stankovic
EVP and Head of Research and Development, ACADIA Pharmaceuticals

Yes, absolutely. Are you referring to U.S. regulators, to FDA, or ex-U.S.?

Speaker 14

Ex-U.S. regulators.

Srdjan Stankovic
EVP and Head of Research and Development, ACADIA Pharmaceuticals

Okay. We plan to do that in the first half of next year to approach the EMA in the discussion through a scientific advice procedure to get the feedback on our program and their position on that.

Speaker 14

Got it. Then one question on commercial. Have you guys seen any stocking ahead of the price increase that you took in October?

Steve Davis
President and CEO, ACADIA Pharmaceuticals

Alex, we did not give any headline up in front to the distributors or the specialty pharmacy. No, there was nothing related to stocking with price.

Speaker 14

Got it. Thanks so much, guys.

Steve Davis
President and CEO, ACADIA Pharmaceuticals

Thanks.

Operator

Your next question comes from the line of Paul Matteis.

Paul Matteis
Analyst, Leerink

Great. Hey, thanks so much for taking the questions and congrats on the good quarter. I was wondering if you could clarify a couple of quick commercial items, then I just have one clinical question. On the gross to net, this is the second quarter where it's really improved substantially. I was wondering if you've gotten better long-term visibility into the trajectory of gross to net, then separately, how that could at all be influenced by the price increases that you've taken so far or might take in the future.

Todd Young
EVP and CFO, ACADIA Pharmaceuticals

Sure. With respect to Q3, we're basically at the low for gross to net for us, just given the distribution costs being relatively fixed. Obviously, as we get into Q4, the donut hole, which is the biggest variable liability in gross to net, is less of a factor just given where the price is relative to when a patient enters the donut hole on a bottle basis. We're expecting, again, to be in the same general range here of 12%-13% in Q4. The price obviously is a factor in totality only because the donut hole, which as I mentioned, is the biggest liability, is a fixed dollar amount for each patient. To the extent they have more dollars of drug from ACADIA Pharmaceuticals or otherwise, we'll have a bigger drop through going forward. Again, Q1, we'll have the full reset.

All of our patients that are on drug at the end of the year who are Medicare Part D will start over. This 12%-13% range certainly will not occur in Q1 despite a higher price for NUPLAZID.

Paul Matteis
Analyst, Leerink

Okay. All right. Thanks a lot. I'm wondering if you could talk about today relative to, say, the first few quarters of the launch, what you're seeing in terms of switches from Seroquel and patient new starts as they sort of comprise the mix of pimavanserin growth.

Steve Davis
President and CEO, ACADIA Pharmaceuticals

I'll start. Michael, feel free to jump in. No new news on switching. We continue to see, as I mentioned earlier, very strong satisfaction levels with the drug from all the surveying that we're doing. The one thing that probably we have a little bit better clarity on today than we would have two or three quarters ago what we often refer to internally as kind of stickiness of the drug once we get past the natural degradation you have with all drugs of this sort in the first month or two. Once you get beyond that, we're seeing a very good

Stickiness of the drug, which again, I think is indicative of the benefits the drug is delivering, and we're seeing that over time. That's one thing that stands out that we really didn't have any clarity on when we launched the drug and had limited clarity as of a couple of quarters ago, but have a little bit better now.

Michael Yang
EVP and Chief Commercial Officer, ACADIA Pharmaceuticals

Yeah, Paul, thanks. Good question. I would just add that the mix of all products are a mix of both switching patients who are either on another therapy and also treatment-naive, and we strive to get more treatment-naive patients. That's our goal. We're sourcing patients also from dissatisfied or lack of efficacy in other products. Just recall, though, that that mix at an individual doctor level can vary as we move into deeper penetration of the physician base. Those people are then beginning to see the new product in a newer light. We end up on those kind of physicians getting more switch versus the ones who have maybe moved it into more of their treatment armamentarium and where we get more treatment-naive.

The roll-up of all of those gives you a mix of treatment-naive and switch, and therefore, that's a dynamic process for most any drug there is.

Paul Matteis
Analyst, Leerink

Okay, awesome. Thanks so much for all the detail there. Then just one clinical question for Serge. I'm wondering what went into the decision for the inclusion of the dose adjustment option in the DRP study. The safety of pimavanserin, I mean, this was definitely talked about at CTAD, has been pretty good so far, especially compared to atypicals in this population. What was the thought process there? Thanks so much.

Srdjan Stankovic
EVP and Head of Research and Development, ACADIA Pharmaceuticals

Yes. Thanks, Paul. The reason for including the option to pull back or one step on the dose is really in two elements. One is regardless of the very favorable tolerability profile that we see with pimavanserin, on an individual basis, some patients may experience some side effect that would benefit from lowering the dose. We don't have in mind any specific side effect, as we didn't see much of that, but we still know that this patient may benefit efficacy-wise from that. Second, more important element is that we want to avoid, it is in the interest of the success of the trial, attrition of patients in the course of the trial. We want to have more successful responders in the 12-week period then continue them into a double blind. In interest of that, we're allowing this option at the beginning.

That's really the rationale for allowing that. We still require a stable treatment of eight weeks with a dose that is achieved. We do not believe, actually, and expect that there will be whole lot of patients that will have that step down in dose.

Paul Matteis
Analyst, Leerink

Okay. All right. Thanks so much, Serge. Appreciate it.

Operator

Your last question comes from the line of Alan Carr.

Alan Carr
Analyst, Needham & Company

Hi, thanks for taking my questions. Coming back to gross to net, it did come in lower than what I think you suggested for the rest of the year on the last conference call. Steve, I missed some of your opening comments, and I'm wondering does it relate to any changes in promotions and that sort of thing? Then also, maybe you could talk a bit more about building awareness and a little more on the direct-to-consumer program here and the costs associated with that. Thanks.

Steve Davis
President and CEO, ACADIA Pharmaceuticals

Yeah. Todd, do you want to take the first crack at that?

Todd Young
EVP and CFO, ACADIA Pharmaceuticals

Yeah. On the gross to net, Alan, we're seeing the increase in long-term care that Michael spoke about. A lot of those patients are Medicare Part D Low-Income Subsidy, where we don't have the liability for the Medicare. As we add new patients there, that certainly helps the gross to net. The stickiness that Steve spoke about with our patients as well, as we continue to have patients staying on the drug and continue to have more bottles, they're outside of the donut hole, that creates a faster drop through on the gross to net side as well.

Alan Carr
Analyst, Needham & Company

Have you changed any of your promotions, free drug and that sort of thing for starts? Has that changed at all or is that stable?

Todd Young
EVP and CFO, ACADIA Pharmaceuticals

No, we're continuing to have our 14-day initial prescription that goes without charge. Again, in the long-term care VA setting, not many patients actually take advantage of that. That's more of a straight prescription. There is, I guess, from a proportionality, as that side grows a little faster, there's less free drug coming out through the 14-day. Generally speaking, that continues to be an important program to get patients started quickly on the drug.

Alan Carr
Analyst, Needham & Company

I see. Okay, thanks. Then around the awareness and the direct-to-consumer.

Michael Yang
EVP and Chief Commercial Officer, ACADIA Pharmaceuticals

Yeah, Alan, it's a great question. We have a, as I mentioned, a television campaign that we're very excited about. I think it's going to be hitting all on the right marketing levers. The campaign, though, as you know, is targeted to our patients and caregivers. As such, we think it's a very responsible campaign. I don't think you have to be concerned that it's a kind of campaign that's got to reach mass audiences. The total Parkinson's audience, as you know, it's about a million patients in total. Thus, we can be very targeted in our approach.

Alan Carr
Analyst, Needham & Company

All right, great. Thanks very much for taking my questions.

Michael Yang
EVP and Chief Commercial Officer, ACADIA Pharmaceuticals

You bet.

Operator

Mr. Davis, please proceed to closing remarks.

Steve Davis
President and CEO, ACADIA Pharmaceuticals

Great. Well, thanks everyone for joining us on today's call and for your continued support. We look forward to updating you on our future progress.

Operator

Thank you for your participation in today's conference call. This concludes the presentation. You may now disconnect. Good day.