Greetings. Welcome to ADT, Inc. 2nd Quarter 2021 Earnings Conference Call. At this time, all participants are in a listen only mode. A question and answer session will follow the formal presentation.
Please note this conference is being recorded. I will now turn the conference over to your host, Derek Fiedig, Vice President, Investor Relations. You may begin.
Thank you, operator, and we appreciate everyone joining ADP's Q2 2021 earnings conference call. Speaking on today's call will be ADP's President and CEO, Jim DeVries and our CFO and President of Corporate Development, Jeff Lukaszahr. Jim will provide an overview of our recent performance and our progress against the company's strategic objectives. Jeff will then cover in more detail our financial performance and outlook for 2021. Also joining us for Q and A are Don Young, our EVP and COO Ken Purpura, Executive VP of Finance and Jill Greer, Senior Vice President of Finance.
This afternoon, we issued a press release and slide presentation of our financial results. These materials are available on our website at investors. Adt.com. Today's remarks include forward looking statements. These forward looking statements are subject to risks and uncertainties that could cause actual results .com to differ materially from those forward looking statements.
Some of the factors that may cause differences are described in our SEC filings. Today's call will also include non GAAP financial measures. For a complete reconciliation of our non GAAP financial measures, Please refer to our press release. With that, I'll turn the call over to Jim.
Thanks, Derek, and welcome, everyone, to our call. We're off to a very solid start through the first half of the year, and I want to thank our entire ADT team And our dealer partners for serving our customers so diligently and delivering solid results for our shareholders. During our February call, I outlined several key priorities for 2021, including Growing our RMR additions and our recurring monthly revenue base, improving the performance of our commercial business And driving innovation, both through our internal expertise and through our strategic partners, Jeff We'll walk you through our Q2 results in a few minutes. In summary, a number of areas within our business are performing exceptionally well. Our small business channel, our commercial segment, DIY and our dealer channel are all delivering strong results.
In the Q2, across the business, we grew gross RMR additions by 28% versus last year. We also see some opportunities. We're working to further increase volume in our direct residential channel. And on the Spent side, we're making progress on addressing service cost pressures we experienced in the quarter. Overall, we feel very good about our results for the 1st 6 months and have good momentum going back going into the back half of the year.
This evening, I would like to share perspective about what we've achieved as well as where we're headed, Not just in 2021, but into the future. During the past several years, we have Grown revenue by more than 20% from just over $4,000,000,000 to more than $5,000,000,000 with approximately 80% of that revenue from recurring monthly service to our customers. We've established a Sizable commercial business through acquisitions and organic growth, now approximately $1,000,000,000 of revenue. We've pivoted to include more smart home products, increasing the number of devices installed per customer From 14 to almost 20 today, which correlates to an increase in average revenue per unit. And we've improved our service levels, increasing customer satisfaction with gross revenue retention improving from approximately 84% for legacy ADT to just under 87%.
And we have increased our revenue generation and strengthened customer satisfaction, which has translated into an improvement in our trailing 12 month revenue payback from 2.7 years to 2.2 years. And importantly, we've captured these positive outcomes in our financial results. Growing our cash Generation capabilities during the same time with adjusted free cash flow of $675,000,000 last year. As to the direction we are heading in, at our core ADT is a mission driven company And that mission is dedicated to making our customers' lives safe as well as simple. From our SoSecure app offering free protection options to residential customers who have made us the most trusted name in the smart home security space To multimillion dollar commercial installations, we deliver on our mission every day to over 6,000,000 customers.
ADT's scale and breadth of offering is unmatched in the marketplace. Our path forward is Focused on 3 areas. The first is driving revenue growth through differentiated service To a larger customer base in our core business, the U. S. Smart home and commercial protection markets are expected to grow steadily With a total revenue opportunity north of $100,000,000,000 in the next 5 years from just under $75,000,000,000 today, Through our direct channels, our dealer network and our partnerships with leading homebuilders like Doctor Horton, we're connecting with more customers than ever before as we respond to increased customer demand for smart home automation.
Of note, Our new customers are increasingly choosing more integrated offerings, and we firmly believe that the more a customer interacts with their system, The greater the opportunity we have to build a longer term rewarding relationship with them. This relationship is further solidified by the premium service ADT provides from installation by best in class technicians To always there customer service, to operating the industry's highest certified monitoring centers, no one takes better care of Customers and ADT team of 20,000 people. We remain focused on the customer experience and continually research Customers value most and provide it in a more streamlined cost effective way. We had an excellent quarter On the commercial side of the business, our growth is largely attributed to higher market share. We continue to tuck in acquisition opportunities where we can increase our market footprint and expand the offerings we provide to our customers.
The second area of focus on our path forward is driving adjacent growth. This includes building relationships With our strategic partners in spaces such as multifamily property management, building and construction, insurance And ride sharing. We're also actively looking at ways to further capitalize on consumer confidence in ADT's Brand, which has earned tremendous trust with our customers and maintained over 95% brand awareness. The opportunities afforded to us won the gamut from expanding to new commercial verticals or beyond the home to new opportunities like automotive or solar. These adjacent markets provide potential growth and expand the market opportunities for ADP.
Additionally, a number of the adjacent opportunities provide for deepening relationships with our current customers. The final area of focus is shaped by increased innovation, both through our internal expertise and through our strategic partnerships, especially through our relationship with Google. ADT was founded nearly 150 years ago, And we are proudly one of the longest tenured companies in American business. But I'm even more proud of ADT's growing Culture of innovation and reinvention, which is crucial to continuing to thrive in the future. Related to our commitment to innovation, it's been almost a year since we announced our Google partnership along with their Equity investment in ADT.
And over that time, we've made progress while simultaneously learning from each other along the way. We're now offering integrated Google products such as the voice assistance, Hub Max and piloting mesh WiFi. And shortly, we'll be including the Google Doorbell in our portfolio of products with expanded offerings planned, including a refreshed DIY lineup in early 2022. Additionally, we're working closely with Google to develop our joint marketing plans. We've already begun some marketing and promotions, which feature Google product, and we're working with Google closely to develop our joint advertising plans, which we expect to deploy in 2022.
During our planned Q4 Investor Day presentation, We'll present our long term strategy for the company. We're looking forward to providing a holistic update then On our partnership with Google, both in the context of our current transformation efforts and our long term strategy. I'll now turn the call over to Jeff to take you through our Q2 financial results.
Thanks, Jim, and thank you, everyone, for joining our call today. As Jim described, we delivered a solid quarter, continuing Our progress on many objectives, especially including growth in additions to recurring monthly revenue or RMR and improved commercial performance. For the Q2, gross RMR additions increased by 28% compared to 2020, reflecting our investment in customer acquisition, Our continued focus on differentiated service and offering and pandemic related weakness last year. On a year to date basis, we have grown our RMR additions 26% or 20% excluding this year's initial Ackerman account purchases and the smaller bulk account purchases in the Q1 of Our resulting RMR base grew to $352,000,000 an increase of $14,000,000 versus last year. Over time, we expect RMR growth to lead to more monitoring and services revenue, which increased by 4% in the 2nd quarter.
We are fortunate that our portfolio includes a variety of customer segments and routes to market. Our dealer channel has been Especially strong, we contributed a larger percentage of new RMR additions than we planned in the second quarter and the first half of this year. While they come at somewhat higher incremental acquisition costs compared to direct addition, dealer generated accounts deliver solid returns. Importantly, we have remained disciplined while growing with early attrition on recent customer additions trending favorably. Our trailing 12 month revenue payback remained at 2.2 years through the Q2 despite this mix shift towards dealer.
Total second quarter revenue was just over $1,300,000,000 with adjusted EBITDA at $542,000,000 both slightly exceeding our internal budget. RMR growth, improved commercial performance, lower bad debt expense and general cost controls all contributed positively to our results. Offsetting headwinds versus 2020 included the non cash effect of our ownership model changes and higher service costs. As you will recall, We changed our segment structure effective in January of this year, and I will share a couple of comments on our segment results. The highlight in our CSB segment continues to be the strong We again also grew our net subscriber count in the quarter and customers are increasingly selecting more integrated smart home systems.
Interactive customers now make up more than 55% of our total CSV subscriber base, which contributes to a modest increase in average revenue per unit. Our CSB monitoring and services revenue at $965,000,000 increased by 3% versus last year. Installation and other revenue declined as planned, reflecting the non cash effect of ownership model changes. Our broad offerings and best in class service set the foundation for future CSB growth. In our Commercial segment, we continued performance improvements After a pandemic induced set of challenges in 2020, 2nd quarter revenue grew by 23% in aggregate with installation and other up 32% and monitoring and services up 12%.
Our commercial segment also delivered strong EBITDA margins. We are very encouraged by our first half progress in commercial and our strong backlog gives us confidence entering the second half. We also are pleased with our cash generation, which remains a priority even as we invest in subscriber acquisition costs and our next generation platform. Adjusted free cash flow was $227,000,000 through the first half of this year, in line with our internal plans. We also continue to improve our capital structure to support our growth objectives, including the completion of 3 transactions during the past month.
We renewed and improved our receivable securitization agreement. We extended our revolver to 20.26 and upsized the capacity to $575,000,000 And most notably, we refinanced our $1,000,000,000 2022 note with the new 2029 note. As a result of these and other transactions over positions, which enable us to invest in our future. As we look to the rest of the year, we are maintaining the full year outlook ranges we shared in February. If first half trends continue, we may be at the lower end of our adjusted free cash flow range due to more spending on subscriber acquisition costs.
However, our full year SAC spending depends on second half RMR additions, which are affected by residual dynamics from COVID-nineteen and other factors that have altered normal seasonal trends in quarterly comparisons. We continue to expect full year RMR additions growth remain focused on the efficient deployment of capital to generate strong returns over time. In summary, we're entering the back half of the year with solid momentum. Our overall revenue and growth initiatives are expanding our RMR base and our commercial business is performing well. We also continue to advance the longer term objectives that will shape our next chapter.
We remain excited by our future, We are well positioned to deliver positive results for our employees, dealer partners, customers, communities and investors, both in 2021 and in the years to come. Thank you for joining our call today and thank you for your support of
our company.
Operator, please open the call for questions.
And at this time, we'll be conducting a question and answer session. And our first question is with Kevin McVeigh from Credit Suisse. Please proceed with your question.
Great. Thanks so much and congratulations. Hey, Jeff, just to follow-up on the guidance question. I noticed the slide wasn't in the deck. Are you reaffirming the revenue and EBITDA guidance as well for the full year?
And any reason why it's not in the deck or in the press release, the guidance?
No, no, Paige, just because there's really no news beyond what I said on the call. We are running We did so well in line with our expectations so far. We Expect to be within the same ranges that we shared at the beginning of the year. And as I described on the call, the ultimate cash will depend a bit on the RMRs In the second half of the year. And then the seasonal trends are affected, of course, by COVID dynamics last year, some of which are continuing to affect The trends this year, but our full year guidance remains in the same range as it was at the beginning of the year.
Great. And then just on the retention, I think the retention, you beat my estimate by about 30 basis points. Any thoughts on that? And is there any way to think about how the retention fits with smart home customers relative to Core residential in terms of
the delta on that?
Sure, Kevin. So yes, we ended the quarter at 13.3 attrition. A little bit of color. We are favorable in loss to competition in non pay. Relocation Cancels like last quarter were a little worse year over year.
We think some of that is the COVID Fenders chargeback on a T12 basis, that's about 35 bps to 40 bps. So some of that was offset by our save efforts. And then to your point, there's some really good There's some really good lead indicators in terms of the shift in product mix that should be a tailwind to retention. So for example, we know that customers with cameras and video services have better retention characteristics and Sales of Command and Video are at their highest level ever in 2021. And then Not unimportantly, credit score correlates pretty heavily to attrition.
And customers acquired in the first half 2021 had the highest mix of credit scores in the past 5 years. So we felt pretty good about the quarter. And as you know, long term, we feel bullish on retention.
Our next question is from Ashish Sabadra with RBS Capital Markets, please proceed with your question.
Thanks for taking my question. I just had a question on the Google partnership. You've introduced some integration integrated products there and launched joint marketing. I was wondering if you can share any early results, what kind of traction have you seen from the joint product and joint marketing? Thanks.
Sure, Ashish. I'll give a little bit of color on Google. Anticipating this question, I really want to start By giving sharing some context with you. So most much of our work this This year is about building a foundation for future growth. So we're developing our own software platform.
We're improving our DIY offering, we're making investments in our commercial business and essentially putting the pieces In place to leverage the Google partnership over the long term. So it's in that context Building a foundation, I'll share a couple of comments about Google and how things are coming along. As you'd expect, we continue to feel good about the relationship with Google. We've got several that are already integrated into the ADT ecosystem, the mini, the hub, the hub max, Mesh WiFi is in pilot. We'll have the doorbell in our product portfolio still this year.
We anticipate DIY product in Q1 of next year. As with a lot of our partners, not just Google, we're navigating supply chain. Our dates are based on successfully navigating the supply chain. But so far, it's gone well. I've seen some of the early advertising work, and it's very good.
We're already in market with some white Co branding with Google, and we're working closely with them on quality testing And basically ensuring that the infrastructure, the supply chain and the customer experience is all in great shape.
That's great. Good to hear the solid progress that you're making on that front. Maybe just if I can ask a question on the commercial side. Obviously, really strong growth significantly beat our expectations and you highlighted strong backlog as well. You also mentioned share gains there.
I was just wondering if you could provide any color, are there some big wins? Obviously, you won the dollar business last year, any big wins there? And within the commercial, any products in particular that are gaining more traction? Any incremental color would be helpful. Thanks.
Sure. So I wouldn't point to any single individual win. It's a lot of successful business Across a pretty broad spectrum of customers, our national account business is doing exceptionally well. We have just an Danny and team in that space. But I'd say the success is largely due to market share gains, And it was across a significant customer base and across all of our products, fire intrusion, card And video, we had a solid Q2 with revenue, EBITDA is recovering well.
As I shared on the call, our backlogs on June 30 were at another record level. Ashish, this continues to be a business where we're confident we can compete and win. We've got a in addition to a strong backlog, we've got a strong Sales pipeline, and we're pleased with our progress. Growth and margin improvement We'll always be linear in this business. We're playing for the long game and investing in A number of new verticals, healthcare, government, education, but we think this business has a lot of runway and we feel great about the quarter.
That's great. Thanks once again and congrats on the good quarter.
Our next question is from Brian Rotenberg with Imperial Capital. Please proceed with your question.
Yes. Thank you very much. A couple of quick questions. First of all, on Christian, it was up slightly from the previous period. That's not necessarily indicative Anything, but I want you to address that and then talk about where you see attrition by year end of 2021.
And Are we going to hold in that low 13% Can we break 12% into the 12% s? Can you talk a little bit about that? And then
Sure. Thanks for the question. So the there's not A great deal to add beyond what I shared already. The Favorability for us was largely around lost competition and non pay. I'm hesitant to predict where we're going to be at the end of the year.
We've got a headwind, as I mentioned, from the Since of the defenders chargeback, that's about 35 bps to 40 bps. But there's just a number of Positive lead indicators. Our customer fare metrics are improving. Our service Backlog is currently at a 6 month low. We had fewer service requests in July than any of the last 9 months.
Our customer save efforts are tracking nicely, Brian. So I Feel good about it over the long term. I'd love to get into the 12s and even lower than that over the long term, But hesitant to predict how we'll end the year.
Okay. Thank you. And then about the commercial That's the next question. Can you address you guys are gaining a lot of market share. Can you maybe say what you're Doing in terms of gaining that market share, is any of this a new office or is it retrofitting offices?
Talk a little bit about that I'm seeing out there in the market with Allegion and others, suppliers as well as providers that new office is dead, Retrofit is on the way up, and I want to know where you're gaining your traction in the commercial space.
Yes. It's across the business. There's for sure Some retrofit work, there's some new construction. I think that accounts for about 10% or 12% of our revenues. But it's a business that for us is hitting on a lot of cylinders and it's tough to tie it to a particular sector.
I This earlier, we've got a fantastic leadership team in commercial, great commercial technicians and you win in this business By great service and building a reputation for great service. And Brian, that's what the team is doing day in and day out,
And our next question is from George Tong with Goldman Sachs. Please proceed with your question.
Hi, thanks. Good afternoon. Your gross RMR additions were strong this quarter, up 28%, which actually accelerated from 1Q. I think the prior indication was that 1Q would be the peak for gross IMR additions. So Could you talk about perhaps was there any pull forward in gross on margins in the quarter?
And if not, would you say you have an improved outlook from what you had previously for full year Gross RMR additions given your strength so far in the first half
of the year?
Hey, George, it's Ken.
Yes, you agree. We have 28 So it was a great installation quarter for us. So I like to back out last Q2 and look at 2019 just to kind of normalize for Especially Q2 last year, that's really when it pops. So versus 2019 Q2, it was actually at 13% over the same period. So Pretty healthy RMR growth.
We did see that across multiple channels. Dealer is probably the first one that comes to mind at both DIY, Small business, as Jim mentioned, and also an evidential direction of that year over year growth. So Q1 was boosted by Acumen. Q2 was heavy Organic growth and we are bouncing up, I guess, at a pretty easy prepared Q2. Jeff mentioned in his comments we don't anticipate the same level of growth in the second half of the year, but we like where we're at from a growth perspective, especially with our RMR base, And they're at 4% higher for the quarter.
And George, just a follow-up to Kevin's question. Again, no change to Our perspective on the full year, where we've shared previously, we expect our full year growth rate to be in the mid teens, And that goes with the financial ranges that we shared. And as we grow more, we'll invest a bit more SAC and vice versa, Growth is in another direction that reduces SAC and generates more cash flow, but consistent with our full year guidance unchanged from what we shared Back in February.
Got it. That's helpful. And then we're getting closer to the Google joint product Launch in the second half of the year. Could you perhaps elaborate on what the remaining milestones are in order to make that a successful launch? And at this point, do you have the visibility to contemplate including some benefit or impact from the launch into your full year guide?
George, it's Jim. We won't include or I'd say very minimally include Any incremental revenue as a result of Google, we have a handful of products in play. The significant advertising for Google and ADT together will be next year. In addition to the products that we have now, the only new product, an important product and a We're anxious to have in the portfolio, but the only new product will be the doorbell. And so there's Lifetouch Promotion promotional work today.
There's some light touch co marketing today, but nothing incremental this Here as a result built into our plan as a result of Google.
Got it. Very helpful. Thank you. Thank you.
And our next question is from Kenneth Williamson with JPMorgan. I'm sorry, we actually have reached the end of our question and answer session. And I'll now I'll turn the conference back over to management for closing remarks.
Okay. Thank you, operator. And in closing, I'd like to extend my appreciation to our ADT employees and our dealers. We had a terrific first half of the year. I'm proud of their Collective effort.
Thanks as well for everyone joining our call this evening. We're optimistic about the second half of the year and ADT's future and looking forward to the growth ahead. Have a good night, everybody.
And this concludes today's conference and you may disconnect your lines at this time. Thank you for your participation.