Company Description
Advantage Solutions Inc. provides outsourced sales, marketing, merchandising, sampling, and retailer support services to consumer packaged goods manufacturers and retailers in North America, Asia Pacific, and Europe.
It operates in three segments: Branded Services, Experiential Services, and Retailer Services. The Branded Services segment delivers sales, merchandising, and omni-commerce marketing support to branded consumer packaged goods manufacturers, including brokerage services, branded merchandising, and shopper-centric marketing programs across in-store and digital platforms.
The Experiential Services segment provides in-store and digital sampling programs, demonstrations, and experiential events designed to drive trial, conversion, and sustained consumer engagement.
The Retailer Services segment offers solutions supporting retailers in in-store merchandising execution, private brand strategy and development, retail media, and marketing initiatives, including reset services, category updates, space management, audits, retailer merchandising, advisory services, and agency services for print and digital circulars and targeted advertising.
The company serves a diverse client base across grocery, mass, club, retail pharmacy, convenience, and other channels in retail locations.
The company was formerly known as Karman Holding Corp. and changed its name to Advantage Solutions Inc. in March 2016.
The company was founded in 1987 and is headquartered in St Louis, Missouri.
| Country | United States |
| Founded | 1987 |
| Industry | Advertising Agencies |
| Sector | Communication Services |
| Employees | 69,000 |
| CEO | David Peacock |
Contact Details
Address: 7676 Forsyth Boulevard, Fifth Floor St Louis, Missouri 63105 United States | |
| Phone | 314 655 9333 |
| Website | youradv.com |
Stock Details
| Ticker Symbol | ADV |
| Exchange | NASDAQ |
| Stock Type | Common Stock |
| Share Class | Class A Shares |
| Fiscal Year | January - December |
| Reporting Currency | USD |
| CIK Code | 1776661 |
| CUSIP Number | 00791N102 |
| ISIN Number | US00791N1028 |
| Employer ID | 83-4629508 |
| SIC Code | 7389 |
Key Executives
| Name | Position |
|---|---|
| David A. Peacock | Chief Executive Officer and Director |
| Christopher Robert Growe | Chief Financial Officer |
| Michael Taylor | Chief Operating Officer of Retailer Services and Activation |
| Daniel Gore | Chief Accounting Officer and Principal Accounting Officer |
| Jo O'Hazo | Deputy CIO and Chief Data Officer |
| Bryce O. Robinson | Chief Legal Officer and Corporate Secretary |
| Pamela Morris-Thornton | Chief Human Resources Officer |
| George Johnson | Chief Operating Officer of Demonstration Services and Workforce Operations |
| Dean T. General | Chief Industry Development Officer |
| Jeffrey Harsh | Chief Operating Officer of Branded Services |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Mar 3, 2026 | 10-K | Annual Report |
| Mar 3, 2026 | 8-K | Current Report |
| Feb 24, 2026 | 8-K | Current Report |
| Feb 20, 2026 | 8-K | Current Report |
| Feb 13, 2026 | DEF 14A | Other definitive proxy statements |
| Feb 9, 2026 | 8-K | Current Report |
| Feb 3, 2026 | 144 | Filing |
| Feb 3, 2026 | PRE 14A | Other preliminary proxy statements |
| Jan 9, 2026 | 8-K | Current Report |
| Nov 6, 2025 | 10-Q | Quarterly Report |