Innovation Update

May 5, 2014

Slides

Ladies and gentlemen, please welcome President and CEO, Rory Reid. And welcome to AMD's core There's no doubt AMD is transforming. We're building a different, a differentiated AMD and it's clearly based on Sound and strong strategy. We're focused on our core and creating a new opportunity in and CEO. And what a difference a year makes. Look at how we've consistently executed, 1st with the GameRamp, the next generation's graphics core, our 1st generation ARM based server, which you'll see C. D. Today. Today is about innovation and it's about how we can shape a new future for AMD. When I joined AMD By the end of 2015, you'll see over 50% of our revenue come from these new high growth CEO of the Board of Directors. We've delivered this year in 'fourteen leadership in the discrete graphics space. And look at the gaming ramp. Everyone had questions about Saffet, when you marry our IP and our design expertise from AMD with the market makers understanding of the next step as we embark on our ambidextrous architecture, something we've been working on for more than 2 years, an architecture History. And we're beginning to unlock the true value of this company by creating those strategic partnership that truly makes progress, the consistent execution and better performance. And you'll see even more over the next 2 years. CEO. This is an important day. Look at what we've done here today and as we show you what's going to happen Head of all our business units, Doctor. Lisa Su. Doctor. Su? And Citi. Thanks, Maureen. All right. Good morning, everyone. Good morning. It's really a pleasure to be here today. And as Rory said, it's an important What I'd like to do is really lay out a bit more about our strategy. Ambidextrous for us, it's about markets, it's about vision. And C. And today we're going to show you some proof points about execution. So let's start first with what's happening in the market. Many of you know this and we've had Many conversations about what's happening in the market. It starts with the consumer. It starts with the incredible explosion of devices, whether you're talking about smartphones and More data, expanding and diversifying the ecosystem. So with that, it also changes fundamentally the data center. When you look at the data center When you look at embedded applications and if you look at all of the data that we have to move and be available anytime, anywhere, any place, that's yet another challenge that we And the third point is, as Rory said, it's all about our customers. It's about how do we help Our customers take all of this consumer and data center and environments and integrate them to form differentiated solutions. So those are the things The underpinnings of why ambidextrous is so important to us. When you look at this, this is looking at revenue share of silicon architectures across, let's call it, a 15 year period. And if you look backward looking, you can see that C86 is a very, very substantial piece of the market, about 50% revenue share. This is considering combined revenue across That's the ARM architecture. And when you see it starting really as a mobile architecture, you see the tremendous growth over the last five 7 years and the tremendous projected growth going forward. And then in the gray, you see all other architectures. These are power, MIPS, proprietary architectures that were very popular in the past when you had a lot of diverse, disconnected applications. Citi. But you see that the number of proprietary architectures and other architectures is going down over time. So what's the punch line here? The punch line here and and dollars in TAM in 2014 and growing throughout the foreseeable future. And this is the place where we Bring ambidextrous together for the market because AMD is the only company that can bridge ARM and the X86 ecosystems. So now when you look at what does that mean for the compute market and what are we trying to accomplish? It's really about three things. It's about growth in compute. C. So it's going to continue to grow. X86 and ARM are going to continue to service those markets and we're going to continue to provide more and more compute For all applications, whether you talk about client applications, whether you talk about server applications, whether you talk about network and storage applications, or you're talking about the embedded home, Automotive, all of those drive more compute. What's also key and Rory talked about it is, it's the graphics and the Acceleration capability. When you think about what's driving all that content, it's not just words, right? It's really It's graphics. It's all of the video content. It's being able to have your data on the go, whatever you want to look at. That is key as well in terms It's about software. It's about applications. It's about how do we put those ecosystems together. And ambidextrous for us is really bridging CX-eighty six and the ARM ecosystem. So as we look at this, we really want to lay out for you our vision around There are really 3 key components. The first centers around our customers and really helping our Innovate and provide new areas and new ways of delivering their services and capabilities. The second is It's not about who's going to dominate. It's about we're all going to innovate. And it's about harnessing the best of the X86 and the ARM Global And the third point is about technology. We're a technology company. We're an innovation company. It's about providing total compute leadership across X86 and Across X86 and 64 bit ARM incorporating all of our IP, including graphics and These are the key points of our vision around ambidextrous computing. And the reason I'm so excited today Not only are we going to talk about vision, but we're going to talk about how we've really methodically demonstrated proof points that will achieve this CEO. So let's start first with 2014. We're only 4 and Really adopted this in both the desktop channel and soon in other devices. Last week, we just announced BMON Mullins. This is the follow on to our system on chip architecture that integrates on a single chip, very, very power efficient, X86 in Graphics Compute together for our mainstream and low power applications. So the 1st 4 or 5 months have been a good year for us But what we have today is really another major milestone for us. And Rory mentioned it earlier. We set out a couple of years ago Citi. And the bridge to the future is offering both ARM and X86 in our portfolio. So we started sampling our 1st 64 bit ARM chip, code named Seattle, earlier in the year. And this is special for a couple of reasons. We chose this Because we believe that there's a fundamental disruption in the server market happening over the next few years. When you look at all The data that needs to be moved through both web applications and in the network, it's a tremendous opportunity for us to offer choice in different sets of applications. We chose server as the place to really demonstrate our 64 bit ARM capability given Server Heritage. And it's been a very, very exciting road for us. Let me tell you a little bit about Seattle. It's unique in a sense that it's the first 28 Parameter server part in the industry that's sampling. So that's a great thing. It's also using A57 cores From our partners at ARM. We chose to license 857 cores for this first implementation of 64 bit ARM, because we thought that was the best way into the market as soon as possible. And we do believe that we've accomplished that goal. We've also done something very, And it's about differentiation, but it's also about standards. Seattle is fully ARM SBS Stay compliant. And why is that important? The reason it's important is because when you think about what's so attractive about It's that we will have multiple partners who are able to offer different differentiation, different acceleration, Arm vendors have to adhere to some standards so that we get very, very good collaboration in the ecosystem. So So we're really proud of Seattle, and we're going to demonstrate here for the first time today the public demonstration. So let me invite Suresh Gopalakrishnan, our VP and GM observers to come show us. Suresh, come on up. Thank you, Lisa. How are you doing today, Suresh? Great. This is super, super exciting day for the whole team at AMD who worked on the processor, Sir, the development board and the software that makes all of those things work. So, we are Super excited. And one more second. We have a couple of members of the team here who are going to help me with the demo. And CEO. And let's see. We have a Seattle server here. We are going to use it for the demo. This is the development board Let me set a little bit of context on what we are going to show. On the software front, we will demonstrate on the server and finally the programming language PHP that is used to create web pages dynamically. If you go to Facebook, the page you see is going to be delivered to you using a lamp stack. And Seattle because of the type of integration we have on it is capable of doing web hosting, I'm just going to focus on web hosting. Let's get that started. All right. So we have the entire Citi. Presented to you using the LAMP stack as web pages. So this page as well as pages that are going to follow dynamically generated as the demo progresses. This is what you would typically see when you go to a website, content will be generated for you. So what's the processor architecture that we are using today? We're going to execute this particular command on the server, grab the information and C. So we are using AR64, which is the 60 The web server, we are using Apache for 64 bit ARM server. And the database is going to come up next. It is MySQL, So, so far, we have seen the LAMP stack being used to grab information from the server Now let's take a look Seth, a couple more popular web applications, blogging and video serving. Let's go to the So what we have here is the application WordPress running on Seattle. Why is this important? Why is this exciting? Why is this interesting? WordPress is the world's most popular blogging software. It powers over more than 60,000,000 websites and blogs around the world. And now it is running on Seattle. It's a very important step in putting together a web hosting solution. What you have on the screen Citi. Hey, how about we do another blog? Hey, don't say anything bad though, guys. Don't know. Oh, it says we will be available to answer questions anytime after the CEO. Yes, absolutely. So at the end of it, we'll stay around. You can come and check out the hardware and software. So all these posts are being uploaded onto the server live and then it's being broadcast out for the world to see. Now to the final part of the demo, video. Video is becoming extremely important for web hosting. You have YouTube, you have Vimeo, you have a variety of paid services, all of which means that video is very, very C. We're dreamers, innovators, pioneers. Together, we are AMD. What we do is much bigger than technology. We're driven to make our industry a better place. We envision the future and C. Unconstrained by convention. It's in our DNA. Together, we pioneer technology that frees C. To push the limits of what is possible because we believe that when you give people the freedom to innovate today, amazing things will happen tomorrow. And C. All right. So what you saw was the A complete web hosting solution running on Seattle. Thank you. Suresh, fantastic. All right. Thank you. Citi. We also want to thank John Masters here in the audience from Red Hat, who is the Chief Arm architect, who really helped us a lot both with The demo as well as the ecosystem around Arm. So how many people still doubt that Arm is going to be in servers? I think this shows you what we're capable of. CEO. But it's not just about technology, it's about what we do for our customers. So next, I'd like to invite one of our key customer partners, Paul Santler from HP, who is the Vice President and General Manager of the Hyperscale Business Unit to talk about his perspective of Arm and Servers. Paul? Good to see you. Great video. I'd love to jump off a building like that. Paul, thank you so much for joining us. We really appreciate it. And thank you for HP's partnership with AMD. I know that there's so much Certainly have challenges, but I think customers also have opportunities. If you look at the market now, I mean, with mobility, with big data, with the social and CEO. And everything that's going on, I mean, our lives are changing. And most customers see this as an opportunity to grow their businesses, to expand their business, to go after new customers, to provide Senior Vice President and CEO of New Services. And it's an exciting opportunity. It's also a competitive leverage. Customers are able to use advanced technology, can really get a jump CEO. If you're buying a vacuum cleaner, you probably want some extra bags. If you're buying a grill, you need something to clean the grill and all that, right? So they were actually able to make that multi $1,000,000 investment and they paid that investment back in new revenue growth in 5 months. So it's pretty amazing. From a challenge I think customers still have the challenges that they've always had. And that is how do you keep up with IT? How do you keep up with the pace of change? And then also how do you Sirs. I was just in London last week or a week after a week before, and I was talking to a customer that was providing a software as a service. He was rolling out this new And his biggest challenge was where do I find the data center space and where do I get the power from? Because in these large cities In large areas, they don't have enough power to be able to drive these infrastructures. So power and space savings are key, which is part of the reason that we're partnering together on the whole HP moonshot Citi. Yes, absolutely. Exciting opportunities. Well, traditionally, the server market has been viewed as somewhat slow to change, but it sounds like that's not what you're seeing at all. Not at all. That's cool. That's So we just ran Seattle. We're very proud of it. And we really look at it as an opportunity for new workloads. I mean, what are you seeing as the workloads that will Well, I think it's going to be interesting. I think that you're going to see ARM really focus in these new data Citi. It's all about volume economics. It's all about the hardware ecosystem. It's all about the software ecosystem. The volume economics, I mean, most people think that ARM is pretty new to here, right? And it's a brand new architecture. But if you look at it, ARM has been around overall in devices for a long time. I mean, there's not too many devices that you can touch that don't have provides that ability to grow the technology and continue to innovate and at the same time provide that core capability. From hardware ecosystems, I think what you're doing is really Citi. You can take the ARM architecture and then design around it. But as you said earlier, it still gives everyone that basic core architecture that's compatible across the board. And that's really key because you have to be able to drive and create those that LAMP stacks as you talked about. That's the third one, which is a software ecosystem. So I think you nailed them earlier. It's hardware, software and volume economics. Yeah, yeah. And do you see other dynamics that will either Yes, I think the dense server space especially So because if you look at this dense server and the scale out space, it's very different than the enterprise space. Enterprise is typical Enterprises running 100 if not 1,000 of applications, multiple versions of multiple operating systems across multiple architectures, and they've got to make that all together. If you look at these next generation of scale out data centers that are running all of the next generation architectures that we They're very homogeneous in how they build it. They have multiple application tiers. They run it and they get that structured and then they scale it out as they need And that allows them to have a whole infrastructure and have that core expertise. They have software developers, they have people that All the different technologies and they adopt new technologies pretty quickly too. If you look at all the next generation technologies are actually pushed faster in the scale out Data centers, things like flash memory, DC power, scale out databases, open source. I mean, they're the ones that are driving that technology first because they need that capability and they So I think you'll find that the scale out data centers will probably be the on ramp for the adoption of ARM64 in the marketplace. CFO. Absolutely. Absolutely. So we're going to talk quite a bit about what we're doing in ambidextrous. What does ambidextrous mean for you? When AMD talks about ambidextrous, how does CTVU then. Well, I think we're really excited. I think you really showed it with a chart there that showed the kind of there are going to be 2 main operating platforms. There's Two instruction sets, it's going to be X86 and it's going to be ARM. I mean, that's pretty much going to be cast and it's a pretty fair fight. And I think by AMD straddling both and being C to really have the right solution and the right solution next. So I'm pretty excited about it. I look forward to seeing what the development brings. Fantastic. Paul, thank you so Thank you for your partnership. Thank you for HP's partnership and thanks for being here today. You're welcome. Thanks. C. Technology is great, but it's always important to keep the customer in front of us. And I think Paul gave you a glimpse of why dense servers are important and where ARM can really play, in the market. Not saying that X86 is extraordinarily important, it is, Citi. But there's a new opportunity for disruption here with ARM. So with that though, I want to take this one step further. When we had talked about Sandy Dexteris. It was really a very broad statement for AMD. It wasn't just a server statement. It wasn't just a Seattle statement. It's really what do we see So for 2015, and Rory gave you a little bit of inkling for this, we're really trying to bring in new markets that can benefit from ambidextrous And today for the first time, we are announcing a new family of products that we call Project SkyBridge. Project SkyBridge is really the very first So you can have a motherboard that runs ARM. You can have a motherboard that runs X86. And this is something that We believe adds tremendous flexibility in the market for our customers. So what is Project SkyBridge? We're very excited It really is a design framework. It's a family of products that we will be putting out starting first in 20 nanometer architecture support. And on the X86 side, we're using next generation Puma Plus course. So we just announced Puma in the Bema Mullins family last week. Next year, you'll see Puma Plus in our Project SkyBridge family of APUs on the X86 And then on the ARM side, we're going to optimize 64 bit A57, again, in the same footprint That we have our X86 capability. This will also be the first Android platform that we have with at AMD Citi with our heterogeneous systems architecture. So the power of this is it's about a family. Where are you going to see this? You're going to Citi for us to help customers innovate, differentiate and also reduce their time to market. So let me just give you a couple Couple of embedded examples, because embedded is a market that perhaps is not as familiar to everybody in the audience. But let's start first with the industrial Customer example. What are we trying to do here? If you look and this is a real case study, if you look at some of the large industrial customers, they really have a variety of products. Saks. At the high end, they typically use X86 for motion control systems, for HMI panels at the high end because they need the performance that X86 At the low end, they have ARM SoCs because they are the right price point, the right PowerPoint and there's A lot of diversity there. What we can do with an ambidextrous strategy is we can work with that customer across that entire performance With either Arm or X86, depending on what legacy software they're trying to bring along and what applications they're trying to service This is something very, very unique to what we can do at AMD. It's really about addressing multiple applications across the family, Optimizing hardware and software investment. You may or may not use the same motherboard depending on where your price points are, but you have the capability to reuse But also somewhat similar. If you look at some of the big networking customers today, they have a variety of architectures. And the way those architectures got in there It was what was best at a certain point in time. And so you may have some mix, you may have some PowerPC, you may X86 for the high end control plane. You'll have some ARM that's coming in at the low end. If you look at trying to manage that code base and that capability, it's just a lot to try to manage. When we look at It's just a lot to try to manage. When we look at what we can do over the next few years with our ambidextrous It's really about simplifying that customer use case by allowing them to really use the best architecture, the best silicon for a given software ecosystem and helping unify some of those other architectures. So when you remember that market chart, why don't we see So that gives you a little bit of the customer context of what we're trying to achieve over the next couple which you should expect from us because we are a computing company. And it's really about our methodical way of putting together our ambidextrous strategy. As we go into 2016 and beyond, integrating everything that we've took in terms of the learnings Seattle in terms of the learning with our pin compatible family of parts. The very, very key piece of differentiation for us is really around developing our own So today, we are also announcing that we are a ARM architectural licensee and we are well underway CEO of ARM CFO. Hi, Scotty. How are you? I'm good. Thanks. Thank you so much for joining us. You're welcome. You're on many coasts these days. Does feel like I live in an airplane right now. Yes, yes. So look, ARM has been incredibly successful in many markets and mobile and others. Tell us where do you see the growth for Arm over the next few years. Well, we see it in many different dimensions. I mean mobile is going to continue to grow. Mobile A really interesting space right now. People think the smartphone market is saturated, but there's only about 2,000,000,000 of them in use right now. There's about 7,000,000,000 people That looks to me like a pretty big opportunity and it is happening with the advent of low cost devices. What they are doing is generating A whole ton of data that needs moving around and processing in the cloud. And to do that efficiently is going to require a lot of innovation in the devices CEO of the network infrastructure and into the service. So we are really excited about what you're doing here to bring innovation into those spaces. And are you seeing into those spaces. And are you seeing a lot of uptake in both embedded and data center? What is your customer conversation telling CEO. Yes, I mean across the board, in embedded, in networking, we're seeing a lot of adoption of ARM technology. And in the server space, people are really waiting for high performance 64 bit implementations of ARM CPUs to really make it a reality. We've been working on things like SPSA. We've been working CEO. The software infrastructure, and now as the silicon is starting to come along, we'll start to see these servers deployed and become a Sarti. So it's exciting times. Fantastic. And we've been working for some time on this ARM architectural license. I know we're happy to be able to talk about it finally, but And so Suisse. What do you think is the significance of that for the Arm ecosystem? Well, Arm is all about creating building blocks. It's about licensing the technology out, so that people who are and C. So what you've already done with the ARM architecture and what it looks like you're going to do with it, it plays exactly to our strengths and brings continued innovation in the ARM Really looking forward to seeing this hardware deployed. You think Seattle will go a bit? Citi. Yes, looks pretty interesting. When you talk about when we talk about collaboration with ARM and there's also the competitive nature. People ask us all the time, how do you manage this ecosystem that you have, because there are so many different competitors as well as collaborators. CERC. What are you guys doing to manage the ecosystem? Well, we're trying to create an environment where everyone can innovate using their own skills, their I mean, the IMD has a huge heritage in servers, which makes your company such an interesting partner for us to work with to bring all of that expertise to bear. We aren't trying to pick winners. We're trying to partner with everyone, respect everyone's confidentiality and create an environment where inefficiencies can be kind of wrung out of the system. All the work that's gone on in the software space means that people and CEO. We can come together and focus on solving a problem once, solving it well, and then everybody leveraging it, so they can spend their R and D innovating on top. And I think that's one of the most exciting C. I think that's the key. I mean, that's the key for us also is really leveraging all of the strength of the ecosystem, but also enabling us to differentiate on sort of the about other things that are important for ARM to be successful in servers. What is the focus Citi. Well, it's much more than just the CPU and it may surprise you to hear me say that. I mean, the CPU is really important, but connecting the CPU, All the IO, all of the fabric that connects all of these processes together, the accelerators, the GPUs on the chip, all of that has to come and it has to be delivered in a silicon package at low power. There is much more to, as you know, because you Stuart to putting one of these chips together and then just licensing some IP and hooking it up. I think that is often underestimated by a lot of people. And it is the expertise of semiconductor companies. And the strength that you have in this space, I think, is really Cees. And the strength that you have in this space, I think, is really going to pay dividends. Yes. I mean, I think what we would like to do is really bring out some very unique, So in terms of What today's news means, we've talked about the architectural license. We've talked about some of the things that we're doing with Project SkyBridge. What does it mean from your standpoint? Citi. Well, we're all about working with leaders and we're all about sharing knowledge, sharing innovation and trying to drive all technology forward. So our partnership is really important because through working together, we've been able to share experiences, share knowledge, and some of that comes back into Architecture that makes all technology better. So it's really important for us to maintain this open relationship that we've had. It's been great working together sir. It really does help keep ARM moving forwards and keeping the partnership strong. I think what's really been Meaningful to us is I know when Rory, Mark and I started the discussion with Simon, you and your team, it was about how we could really marry the Both worlds, X86 and ARM. I mean, we are an X86 company. We're now adding ARM in our ambidextrous capability and ARM has extraordinarily supportive and flexible for what we're trying to do. So really thank you for that. Well, thank you. I think this Ping compatible X86 and on devices, that's a first anywhere Cicely. And it's going to be really interesting to see how that does change the market and the way you described. Yes, yes. No, we're really excited about what it can do for customers. So very good, Simon. Thank you so much. Thank you. Really appreciate your partnership and thanks for joining us today. Thank you. My pleasure. All right. So you've got the picture now. If I just go over what I said to you when we started is we started But I wanted to make sure that we left with an execution roadmap of proof points of how we get there. In 2014, it's Seattle. And I got to say, I'm extraordinarily proud of what the team has been able to do with 64 bit ARM in Seattle. In 2015, It's Project SkyBridge, and this is truly just the beginning. It's the beginning of a family of products that will allow customers new capabilities. And in 2016 and beyond, it's about how do we really innovate in our compute cores Rory talked about the 5 markets that we think are growth markets, dense server, embedded, semi custom, ultra low power client, professional graphics, they're all incredibly Important markets to us. 4 of those will be extraordinarily well served by our ambidextrous X8660 Several years in the making. It is about a comprehensive roadmap. This is really just the beginning of what we are going to offer It is about leveraging our strengths, our strengths in both computing cores as well as graphics and heterogeneous compute. We believe in CEO. And it's just going to expand with our ambidextrous vision. And we believe very, very strongly that it's about the customer. And it's what we can do to Our customers to do something very, very unique and differentiated in the market. So with that, I'd like to bring up my friend and colleague, Mark Paper Steve Master, who's our Chief Technology Officer to talk to you about how we actually bring this vision into technical execution. Mark? Citi. Thank you, Lisa. And it really is an exciting day. You heard Lisa and Simon talking. We've been waiting to unveil this and talk about how we've implemented this ambidextrous strategy. And our teams at AMD are pumped up. They've been working on this. They've been Working on it a while. And so, I want to talk a little bit about how we've done this. We talked, it was an analyst briefing that We had over 2 years ago and we talked about creating this kind of capability that would bring flexibility to AMD, flexibility of how we could bring Our IP to market flexibility. We said at the time that we're going to think through how to in fact add an ISA to change our implementation so it wasn't tied solely to the X86 that we've got such a strong and rich history. And that's what we've been We've been hard at work. We've been executing. Just like you see the cadence of getting our products out on time, out at the quality that we promised, out CEO. With the capability we promised, we've done the same thing with the underpinning, the underpinnings of how we get our IP and our SOCs It starts with really the design point at which you create each of your IP blocks. How do you create it to be True IP so it can be reusable, so it can be put together more flexibility with more flexibility. How do you connect it with the fabric, on chip that doesn't care if you're X86 or ARM, an ambidextrous network on chip to be able to put all of these pieces together. Our IP, C, IP of our partners, IP of a 3rd party. So it's been a lot of hard work and we're really excited. It starts with Project Sky and you just heard about as we roll it out. And again, it lays the underpinnings for all of our ambidextrous designs going forward. So We're very excited. And again, we took advantage of this to simplify. You look at how we put this together, it's a hard focused Engineering discipline that simplifies our interfaces and allows us to reduce complexity in how we go about bringing these products to market. So this modularity, this sharing has been key and we built it in all of our IP blocks. It starts at the Center. It starts with those, we call it those crown jewel cores we have. Thrilled to be adding ARM to this complement. You know, I told you about how we went about This is how we architected in this capability. You'll hear from Jim Keller in just a few moments about how they've gone about it from the core team, right, CPU with all of our multimedia, IO memory and all of the software that we do because as actually as Simon together in a very flexible way. It's about delivering solutions at the end of the day that matter to our customers. And so that's what we've and And so in fact, it's a stepwise progression that we've been on. So today, you saw the first implementation again, right on schedule from our First announcement, we said that we would be demoing an ARM capability targeted to servers, and we'd be shipping that in 2014, demoing first half, shipping And what did that do for us from an engineering standpoint? It was the first focus on developing that ecosystem. That's what you heard about from Developing that software ecosystem for servers around Seattle Processor. Next for 2015, bringing up that ARM ecosystem in tandem with our X86 design. So right on track for Delivery in 2015. And again, you're seeing that in its implementation of that flexibility it gives our customers with Project SkyBridge. And that sets the stage for in fact our 3rd element. And 3rd element is what we're really enthused about because it is a from scratch, grounds up optimized design of the ARM 64 bit architecture, marrying all of that deep Expertise we have at AMD. We developed the first 64 bit X86 6 Processor. We delivered that with the HAMR technology, the Opteron. And it is that team that we put together. And again, you Get a chance to talk to Jim in a moment with a little bit more detail. But it's that team that's pulled that expertise together and we believe that we can extend the ARM value proposition, marrying that AMD expertise with a very efficient Architecture. It's a beautiful combination. It's a beautiful combination. And of course, we're not backing off X86. That's the beauty of this approach. We have a long legacy of innovation. We power forward an X86, but we bring that expertise and C. With the sufficient arm architecture. That's what today is about, sharing with you some of Strong business rationale. The TAM, the market opportunity is huge. So of course, that's the compelling factor that's Driven us to this move. But I will tell you, there's actually a much broader our value proposition that we're leveraging. First, the ecosystem. When you bring together many companies, we'll all compete on the merits of our IP. We'll all compete on how we piece this together. But what an ARM Secondly, that's the ARM architecture itself. There is efficiencies. It's well known. It's been utilized for years in the 32 bit space, Bringing incredibly efficient solutions to a multitude of devices and we're leveraging that efficiency as we transcend to 60 So we're leveraging aspects of the architecture, register files and decode aspects that you'll and. Inherent and Arm, we leverage this to its advantage in our 64 bit optimized solutions. And hundreds of engineers who have worked for years on 64 bit designs, leveraging our patent portfolio, Deep know how of 64 bit computing and bringing that, extending that into the ARM ecosystem. So we think it's a tremendous value proposition. And C. So with that, I would like to introduce Jim Keller. Jim is our Corporate Vice President and Head of our Core Development at AMD. And I've known Jim for many years and it's just been a pleasure the last 2 years to be working with you and making a difference here. Jim, why don't you grab a chair, I'll sit Next, Jim, we'll chat a bit with the group here. You and I have been at this for many years in the industry, and CEO. And we've seen change after change. And you've been such a part of it. And you look at it from your days back at DEC even at AMD on the HAMR designs and start ups and Apple. You've been making a lot of change in the industry. Jim, tell us a little about AMD. You've been here over 2 years. What drove you to come back to AMD and what Your thoughts. That's a funny way of putting it, what drove me to come here. Well, I joined AMD because I love processor design and I love complicated C. And AMD was looking at taking a big swing on the next generation. There's definitely been some problems issues over the We have some great products. I love the fact that we're in the consoles. We're in really power efficient processors all over the place. But we are looking at taking a big step forward. So working with some great people, leading a big team and doing something new is kind of the challenge Steve. And it's been really fun. It's been almost 2 years. And we've delivered a number of products already. And We're looking in the next 2 years of doing some really new big things. You mentioned you're running a big team. And I know we talked about that when we recruited Jim to Run the Kors team. We said, look, we're not going to create 2 different teams, one doing ARM and 1 X86. I So Jim, can you run the team that does both, right, that bring this together? And I get asked a question a lot, Jim. How do you guys how can you do You're adding ARM into the mix. Doesn't this blow out your development expense? How have you gone about this? So one obvious way to do it is have 2 different C. Double your effort or cut the energy you put on one thing in half. And that obviously isn't the right way to do it. So, it turns out high performance computing It's mostly about high performance features, verification methodology, CAD, all kinds of things. Those things are all common. The instruction set It's important. So the Arm ecosystem, the Arm architecture is very new. It has some inherent efficiencies in it, which we think is But in terms of the overall effort, we get so much leverage out of stuff that it's not just a double And interestingly enough, going through the process of designing arms, given us a whole bunch of new ideas, which I think actually drives better core design Citi. The other thing is we've talked about today, a lot of people have tried to do completely new Right, fabric memory controller, IO system. We also brought up a whole verification infrastructure for ARM on ARM's processor. And my guys, I got to tell you, they were all excited when they thought they found a bug in the ARM processor with our tools. It turns out it was a bug in our tool, but C. I'm still waiting for that e mail, Simon. I'll shoot it to you. We'll get that done. So we brought up an ARM verification infrastructure that was really good to apply to our So as we do a new processor, it's not our first time doing high performance or 64 bits. And actually, we've already been working on ARM tools for Quite a while. So we're making good progress on that. Excellent. You mentioned those ARM tools. You know, and you heard me talk earlier About that ARM ecosystem. What are your thoughts? I mean, you've got deep experience at both. Do you see some advantages You're leveraging with this ARM ecosystem. Well, the big fundamental thing is the ARM V eight The amount we kind of think of it as we spend less work in transistors Decoding instructions and dealing with the complexity of X86 and more transistors on performance. So that's a pretty straightforward Proposition that gives us more performance and we can also turn more performance into better efficiency. So that's pretty cool. And what about power? I mean, as you C. Look, you started with tuning 857 and then you've got the from scratch design that we call K-twelve. How has that worked in terms of leveraging Arm and your own designers expertise to optimize power. Yes. So it's interesting. So AMD has 2 families of processors today. The bulldozer We focused on really high frequency, Jaguar family, super small cores. In our new generation, what I told my team is we got to take the DNA C. The best of both and put it there. So this is really nice. We know how to do high frequency design. We know how to do dense Steve Arn gives us some inherent architectural efficiency and the combination is pretty good. It was probably a perfect lead in for my Next question, and that is, given that, what's your sense of our differentiation? We all know there's lots of players out there. There are other licensees of the ARM architecture. What makes you confident? So we have the world's best graphics. That's Right. We know how to do high frequency designs. We know how to do power efficient designs. Where we see adding on to the ARM infrastructure is our ecosystem We've done servers. We've done scalability. We've done high frequency. We can extend the range at arm's end. That's a nice play for us. C. Excellent. So I got to ask one more thing at you because it's something I'm into as I get a chance to walk the halls and talk to your team working on K-twelve, I mentioned earlier, what's the sense of your team working on K-twelve? We've got deep expertise in XA6. And We continue to not let the foot off the gas in X86, and yet there's this whole new arm in our offering here. What's the side of your team? What's the excitement? Well, I have to say, my team was a little daunted. We're going to do a new from scratch X86 core. We're going to do an ARM core. We're going to build a new methodology, right? So there's a lot of clean pieces of paper in that plan. So my ask to The team was, let's go design the best possible thing. That's the important thing. Great product. We did the high level design as a And it turns out we have all this technology already. We know how to use dense metal stacks. We know how to build lots of components. And we brought that We filled in the plan pretty fast. So the engineers are excited to be doing something new. You want to do processor design today, you should work at Citi because we're doing real new things. But we're not starting from scratch. Like we have a lot of components there. So we make progress pretty fast. It's like a supercharged new design plan because since we're taking off the shelf stuff and ideas we worked out, that's really fun. On ARM in particular, sir. We had to go from scratch because we didn't have any traces, performance models, ISO model. So we work with ARM. They have a really good instruction We quickly built Linux and ran traces. We started building workloads. On X86, we have tens of thousands of All kinds of benchmarks. On ARM, we started from scratch. But you know what, it's kind of fun to have That kind of play to go on. So people got pretty excited about it. And then it turns out learning about ARM, we leveraged the next 86 and we're making a lot CFO. That's excellent. That's excellent. Look, Jim, thanks very much. And once you join me back on stage in just a few minutes and We'll have some Q and A later, but we'll conclude this. Thanks very much. It's it really has been exciting. You can you look at Jim, just one of the handful of industry leaders, not just core Jim is a system thinker. So every aspect as he drives into our core design is how do you put a system? How do you integrate it and and design it such it can create differentiated systems. So it's really been an exciting opportunity into driving our compute capability on X86 now on ARM and marrying that with the rest of our IP, with our graphics, our multimedia, the rest of our IP portfolio. A very exciting Thanks for this opportunity. Rory, I'm going to turn it back to you. Thank you. It's pretty exciting time. There's no doubt. Thank you, Mark. But you think about it, it is as I invite my colleagues to come up here, I think Simon, you're Lisa, Jim, Mark, why don't you work your way up. It is an exciting time as they bring up We're creating a different AMD. You can see it and you can feel it. Our culture is one about where We do what we say and we own what we do. We said we would begin to turn around this company 2.5 years ago. We said we would build a more consistent execution engine and a more consistent business model. And as And with this announcement, we talked about entering into high growth markets, markets that can create an opportunity We were going to do something that no one else on the planet could do. We were going to take X86 and leadership, world class leadership graphics, And we're going to combine that in a compatible solution called Project SkyBridge and introduce ARM, an N. C. That's what you're seeing here. Over the past year and a half, our execution consistently better and better. And today with this announcement, we laid and CD6 introduced to create true leadership in a market opportunity that's much broader than we've ever had before. And we've gotten Sue now is to join my colleagues here and open it up for questions. I'm sure you have some. And we have everyone here who talked Sey, including Jim Keller, who is a very good friend of mine. We have a good debate on a regular basis. I'm surprised he didn't ask for more budget during C. So let's have it. What would be the first question? And there's microphones in Citi. Nate, right here, you want to jump up there and grab one? And we'll take some questions. Citi. Thank you. I love the SkyBridge concept. I think it's the first time you're really demonstrating some of the synergies and C. So I have a couple of questions on that. Please. First, it sounds like you're targeting C. Clients with this because you said APUs. Is there any chance that we would see a SkyBridge concept coming Citi's servers as well. Lisa, you want to take that first? Sure, Nathan. Thanks for the question. And really, we look at SkyBridge as a design framework, so it can Go across multiple markets. For the first family of products that we talked about in 20 nanometer technology in 2015, We will be targeting both clients and embedded with our APUs. So not server? Not in 2015. Okay. And is it going to be a socketed sit approach or do you anticipate most of these will be soldered down? They could be either. So they're fully pin compatible. So depending on And what does that mean for the longevity of the design? C. Could I expect to see a second generation that would be pin compatible with the first or are you just making the cross X86 arm promise CEO for this one generation. No, we actually see SkyBridge really as a family of products. And I think you We'll see it at different performance classes and for different markets. So you'll see it in clients. You'll see it embedded. I think longevity is very important for embedded. So I think you'll see more from us there. Okay, great. I have some more questions, but I'm going to sit down and let somebody else. One of the most important things about what We're doing with the architecture is that we're applying it to each of the growth segments. The power of the strategy is this expansion of TAM and on the marketplace. With SkyBridge and this ambidextrous architecture, we're positioned to take it into all segments, even into semi CUSTOM where I think we'll see very interesting applications as we move forward. Clearly embedded long term solutions that create sustainable and consistent revenue performance. That's key to the overall strategy. Next question. Hi, Kevin Creewell from Terious Research. Hi, Kevin. Follow on to Nathan's question on SkyBridge. Would you say SkyBridge is going to be a family of products that have pin compatibility Arm or how would you call the SkyBridge family, Lisa? Yes. Maybe let me start and then I'm sure Mark can add to it. So we look at SkyBridge We drove pin compatibility because that forced a certain way of thinking for our engineering teams and what we were trying Sue. But it really is a broad framework for how we are able to kind of reuse our IP and really help the customer reuse their IP across ARM and X86. Maybe Mark, do you want to comment? Sure. I'll add on. So Kevin, what Lisa described is, I'll say, absolutely a critical stage 1 of what But it is a framework. And so it sets the stage for even further optimized ambidextrous design. And that's where it comes into play some of my description of the network on chip and the kind of flexibility that we put in across our design system to allow us to be very flexible on ARM and and CFO. Kevin, one of the things that was really important about many of the questions we got as we took out that 30% of the cost structure about a year and Steve. How your design teams have really worked across these two architectures? I mean, you touched on it in the Q and A with Mark, but this Yes. So just to be clear, so in 2015, we have a pin compatible part. And then inside, my team did the processor development for both hardening the A57 and the Puma Plus core. And by the way, they didn't look anything like each other when we started, but we said we want to make one SoC, there's one And it turns out Skyros and that fabric are cousins in terms of some semantics on how it works. So we upgraded the fabric to be able to support either ARM or X86 Citi. In the same fabric, did the work in the IO system, the IO and the new whole bunch of dirty details to get that right. So that's in 'fifteen. C. We have a next generation fabric that spans APUs to servers and we put a lot more features in there to make that scalability work across ARM 86 and our new course fundamentally started out with that target in mind. So that makes it easier to make them look the same C. So the charm of the plan is we got the software right, we got the SoC right, we got the fabric right and now we're doing the core So it's compatible at the outside at the pin level. It's very compatible actually on the inside at the SoC. And And then going forward, do you think you're still mixing standard A57 cores and the K12 core after 2016 or They're Performance and Power and they're both beautiful parts. And one will target the higher end, one will target the other end of the market for us. C. Next question please. Gil Russell, Bright Side Analytics. I guess it's a 2 part question. The first part is, I see this part going to the infrastructure which represents probably the biggest TAM. And also it means that C. Choppy margins are going to be smoothed out somewhat through the sales of this because the volumes are really extremely large, Especially in Asia, and that leads to the first question is what are you doing to beef up your customer design centers in Asia? And C. And the other part of the question is, where's the micro? Sure. So first on the design centers, we have a huge presence already in Asia, both in India and China. And I think, Mark, you can probably Give an overview of just the huge amount of engineering talent we have there. And then we'll move it over to Lisa in terms of how we're targeting that market Steve, opportunity and we'll touch on C Micro. Great. Well, with regard to China, it's not only is it a huge market for us, it's a key element of our engineering So we have a very deep presence in China. We have over 1,000 engineers. And those engineers are developing our base IP and our SoCs, and we have in the region and we look to grow that going forward. Lisa? Yes. And I'll just add to that, Gil. If you think about the total set of resources We need to help our customers be successful. We have our design teams, but we also have quite a bit of, I would call, field application support that's coming particularly around the concepts like SkyBridge because there's a lot of detail in that. So we're absolutely beefing that up. That's part of our Strong investment in our new markets, so embedded and semi custom and server and those are skill sets that we're adding to the picture. Your question about C Micro, we're very pleased with C Micro. We look at that as a way to demonstrate the technology. So today, we're demonstrating Seattle, in a reference board, in a customer environment where they can use software. You will see Seattle in our C Microsystems. I mean, that's just another way for us to demonstrate sort of the disruption that will happen and really give customers kind of different sets System Voices. Thank you. And Gail, we really wanted to knit together that set of architectures in that C microfabric to really CEO. In terms of where you see that going over the next 4 or 5 years. I think with the growth of small embedded devices such as those that are coming about through the Internet with the growth of mobility. You're just going to see all of this data. And to deal with that requires a new approach. We're seeing network infrastructure C. Re architected to deal with increased volumes. But you can only have all the potential of all of this technology if we continually focus on senior focus on reducing power and making the whole system more efficient. And that's where I think our partnership is going to pay dividends. Yes, we were pretty excited about the partnership from the get This was a part of that turnaround strategy from the get go. And we looked at it from the standpoint that we knew we could win By combination of this ambidextrous architecture, a partnership with ARM and really creating a much broader set markets where we could bring this IP, we could unlock a whole set of opportunities for AMD to get a much more consistent level of performance, consistent growth and consistent profitability. And that's why we went after that architecture. We announced it today, but this architecture was something that C. We've been talking about this from the get go. Thanks, Gail. Thank you. Citi. Next question please. Hi, Bob O'Donnell, Technalysis Research. Jim, I want to follow-up on a comment you made when you were talking about designing both for arm and X86 at the same time that gave you some new ideas. Now maybe too early, but can you give us a sense CEO of X86 from having done R? Yes. So C. Let me say, so I have a really good team. And the architects, the implementers, verification team, they're all really strong. They're really experienced. So whenever we go and say, let's go make a faster design, We know how to do that. And it takes partly it's planning. You have to have the right time horizon. So you have time to actually think hard, get the And then as you do the design, I say architecture is a journey, right? We need to know where we're going faster and faster computers, Fishing Computers. That's all important. And as we build things, we take our best ideas, we put them down. We learn a lot. And sometimes the problem is bottlenecks, sometimes the capacity of some structure. So as we go through all that, you get more ideas for the next generation. The way we built the processor is a little bit different from X86. We built a bigger engine. It has some interesting features and thinking about that is giving us some ideas So I don't want to be too specific yet. In the next year or so, we'll be talking about product details. But it's partly about this is intellectual It clearly is, right? So doing the design is hard. Putting your best ideas down is what you have to do. You'll learn a lot from that. Every architect The world kicks themselves for the last thing they did because all that stuff that looks so good on paper just was good, it's bad, you figure A lot of stuff and you go do the next thing. So making different choices gives you ideas and get different experiments and then we go forward from there. Just as a follow-up then, on the graphics side, can you are there any issues with using the same graphics core for both ARM and X86 in SkyBridge, for Any challenges associated with that? Well, so graphics really talks So what graphics need is a really high bandwidth memory system. The old kind of graphics was graphics had its high bandwidth memory system and it had its own memory system, right? And then for the CPU and the GPU to talk to each other, use PCI Express. You had a driver model registers or wrote into the other guy's memory. With HSA, we made a memory architecture where they share the memory. This is a great C. So graphics sees memory, CPU sees memory. We can pass pointers between the 2 of them. We have a common address space. So we developed that independent of So now we say, well, we have this graphic system that understands common unified memory. That works really good. The processor architecture, ARMOUR X86. They talked to memory. We know exactly how to do that. The interesting thing about the software, it's where the changes are in the software, right? We don't want to build 2 software stacks, 1 for ARM and 1 for X86. So the software architects are figuring out all the common driver elements that are sort of ISA Independent and then only optimize the stuff that's very specific to ARM or X86. So the plan sort of fit in with HSA. We had that plan before the But then when we got to ARM, one of the goals of HSA is to be a little more independent of some of the hardware details. And so far, that's working out just CFO. Thank you. Next question please. Hi. This is Gabriel Ho from BMO Capital Markets. I have questions on your Process Technology Roadmap for the 2015, mentioned you will be releasing 20 nanometer based product. Do you think as the transistor The cost is going up quite clearly on the waiver pricing. Do you think $29,000,000 is going to cut in $15,000,000 And A second part is where the spin path plays in your roadmap. Lisa, you can take first. Sure. So, a little bit about our process technology roadmap. So, So in 2014, we're 28 nanometer up and down our stack. We mentioned the first implementation of SkyBridge will be in 20 nanometer. We made that choice quite a while ago and really the thought process was 20 nanometer We are very actively designing in FinFET as well and that will be an important technology for us as we talk about some of the new cores and technology CEO. I think it's really important when you begin to see this architecture sir. We've talked about it many times over the past couple of years and Jim kind of highlighted in the sense how he was able to re CUs, the IP and the crate and architecture that allowed us to drive efficiency in our model. This was really important. Mark, one of the things we've talked Many times with this population and the media was about SkyBridge and SOC 15. Jim touched on this. CEO. Your view in terms of this, in terms of what it will mean to our ability to address these 5 to 7 key Growth Markets that we see over the next 3, 4 years and to do it efficiently. Sure. Well, efficiency is key. I mean, the bottom line is you can't have great If you don't have a vision upfront as to how you're going to have that great design. And so that's what this is about, is starting early and saying what do we So it was this 2 step process. Jim talked to you about with step 1 in terms of having this capability that we talked about with SkyBridge in 2015, and So that was step 1 is 2015 with SkyBridge. But Rory, it is going forward, it is truly the of our ambidextrous approach because the flexibility that we built into this network on chip, into this onboard fabric, is quite flexible. And COO. And when I look at historically, when we would have gone about targeting these markets very specifically, because it takes unique combinations of IP as you want to C. Frankly, historically, this drove incredibly high resource allocation to each of these instantiations. And so really with this kind of The strategy upfront that we built in, it is actually quite significant, the efficiency that builds into based on that design Citi approach to be able to put these solutions, these more tailored solutions together to the market. In Q1, we saw each part of our begin to make important contributions to our results. And that was really interesting. Lisa, you're doing a lot Steve's call about how critical it was and really the power of the strategy was this marrying of our world class IB and design capability with the Market makers knowledge of the market and their great ideas to create great solutions like Xbox 1, PlayStation Citi for these were really differentiated solutions. But you're seeing across the board, how is the customer set reacting to this? And why do you see it Such a big deal. Yes. I think it's really exciting to be able to offer something different to the customer set. And if I just Over the past 2 years, the conversations that we've had with customers, they went from, hey, can you do the basics of execution, which we had to demonstrate. Then they saw us ramp some very, very aggressive semi custom designs as well as our graphics and leadership products. And now what we're talking about with customers is how do you Senior Leadership Products. And now what we're talking about with customers is how do you take all of the building blocks that we just talked about? How do you take our leadership IP? How SoC methodology, how do you take our semi custom and embedded business models and really do something Market changing. And that is a dynamic that I think is very exciting. And it's also it's a different dynamic than when we No doubt. Let's take another question. We'll go first one in the back and then we'll come to the front. Ian? Hi, Rory. So I think you guys have made Pretty strong case for why ARM and servers make sense. And clearly, you're going pretty hard at that. C. A lot of questions you've had have been about resource allocation. And I guess the biggest question that springs to mind when everybody looks at the financials Why continue to invest in X86 for servers? Why continue to spend that money? Why not just give Jim and equally. So cores and graphics, ARM and X86, we're going to overinvest in those, what Mark calls truly leadership, The crown jewels of AMD. We're going to create leadership there that's undisputable, and we'll make the investment in there. And we think, Ian, there's a unique opportunity, Not only in server, but in embedded, in semi custom that this kind of architecture is going to And because of the architecture that Mark and Jim created, working with the architects at Arm and Simon's team, we've been able to Stuart in a very efficient way. You look at the work that we've done in terms of taking our costs down over the past two and a half years, yet we're delivering every part roadmap much more effectively than we've done in the past. And we are showing you what we're going to do the next 2 years. So I think we're at the beginning of a really important inflection Maybe Lisa, you want to add a little bit of more color there? Yes. Ian, if I just add a little bit to that, I think the question shouldn't be about ARM or X86. I mean, what we're trying to get really as a key message is, it's going to be ARM and X86, okay. These are the 2 most important architectures and they will continue to grow. When you look at the server market, the server and they will continue to grow. When you look at the server market, the server market is also bifurcated. I think you see traditional enterprise will be X86 and it will be 86 for a long time because of the legacy software environment there. What we've chosen to do today and really in Short term and medium term strategy is focused on the fastest growing segments in server, which happen to be in the dense Market, which ARM serves very well. We're also doing APUs. So our Kyoto product is another X86 based CEO that we see in the market. And we will continue to grow that over a period of time. But I think it's really about the merging of those 2 ecosystems and Excellent. Question here in the front. Sure. Congratulations on the announcement today. It sounds Interesting. You definitely have a unique position there. I guess I'm not sure how much users will want in one board to do that capability of having either architecture, but I'm sure Some will and that's certainly something that's unique that you can do. So the real question now is how will you differentiate Your ARM SoCs and your ARM cores given that there's 10 licensees out there and most of them are a year or 2 ahead at least in doing this for some of the markets that you're looking at either the applieds and the Broadcoms looking at communications and servers or the Qualcomms and so forth looking at mobile. CEO. So how do you differentiate? So from the first perspective, the key differentiation is the high frequency C. We're going to take this architecture and apply it Citi. This is going to give us another set of arrows in the quiver in order to go attack those opportunities. And it creates a whole set of opportunity, both in embedded, in semi custom, in Server and even in client where I think it's going to be very powerful. Maybe Lisa, you want to add a little bit on that? Yes. So Rick, I think that's a very good question, important question. I mean, what we like about The Arm ecosystem is how broad it is in terms of the volume dynamics it drives. But we're also very, very specific about where we are going to differentiate. So if you look at the entire arm sort of market segments, you're probably not going to see us in low cost smartphones. Actually, I think you You're not going to see us in low cost smartphones because that is in our DNA. You're not going to see us in $2 microcontrollers, That's not in our DNA. We chose an inflection point, to really jump into ARM. There's a reason we started with 64 bit. There's a reason we Citi. We are catching the point where we believe the intersection of the ARM ecosystem with higher performance with graphics, with total compute, with our system on chip methodology, with everything that Jim and Mark are bringing to the table. That's really where we're going to differentiate and C. In those higher performance, power efficient, more complex SoCs that have typically been of the X86 6 Variety and we really intend to bring some of those to the ARM ecosystem. Yes, and this cloudier is going to definitely about the experience and the graphics. Simon, you've been very deeply involved in this strategy over the past couple of years as we've Many times to talk about it. What was the attraction to work with a company like AMD? And why do you see it as a unique opportunity? And C. You've got a great set of architecture and IP, but we bring something to the table and your team has seen it from the get go. Any thoughts on why we might be a really interesting competitor over the next 3 or 4 years? Not for you, CEO. We're going to be your partner. Okay. Yes. It is about expertise in particular markets. AMD's heritage in the Service space in high performance computing is brings additional breadth to the overall ARM It is evolving, new applications are emerging, and we're looking to try and make, create an environment where those markets can be addressed in as efficient a The work we're doing to drive things like HSA, the base server architecture are enabling these Innovations to come about more quickly. So we think that creates a really exciting space. We want to work with anyone who wants to run really fast and that's what you guys Citi. Yes, there was no doubt. I got very excited when I heard Jim say the reason he came to AMD was because we wanted to take a big swing. And that's exactly what we want CEO. We want to do it in a very methodical, orderly way built on a strong foundation of execution, but to go after it and change CEO. And I love that. That was the best part about it. Roy, we're going to make this the last question. Okay. Thank you. CEO. In that case, it's going to be a 2 part question. Oh, yes. I think it's going to be the last 2. With regard to K-twelve, can you give us a little of a sense of the business strategy there, which segments are you targeting or at least which segments sir. I'll start with that, Nathan. I think you will see K-twelve in servers. We've talked a lot about servers. You'll see it embedded in other applications C-twelve. What about semi custom? And semi custom. Oh, good. K-twelve is going to be a huge addition to our semi custom IP portfolio. You didn't say client. Well, we talked about ARM based clients, so with our 857. And I think as you see the ARM roadmap Okay. And this last one might be a little geeky, but I just want to follow-up on something Jim was saying. When you introduced Coveri, you talked A lot about full HSA support, which meant heterogeneous uniform memory architectures, heterogeneous queuing between the GPU and the CPU and so forth. And then you said you're going to have full HSA support, easy for you to say, in the 20 SoCs that are going to come out next year. I can take that. That's correct. I mean and Nathan, as you recall, So the overarching architecture would be instruction set architecture independent. And so in our roadmap, that's absolutely correct. We'll have all of that Thank my colleagues here for being such good sports and answering the questions. I wanted to thank you all for taking the time to join us today. This is a big Cvent. And you clearly can see something changing in AMD, and it's changing for the better. This is a series of announcements you'll see N. C Internet, and we'll finish today. So thank you all for coming. Appreciate it very much.