Status Update

Mar 26, 2014

Slides

Ladies and gentlemen, please welcome your host for today's event, the Corporate Vice President and General Manager of the Business Unit at AMD, Matt Skinner. Good morning. Good morning and welcome. Welcome to those of you here in Sunnyvale, our special guests here, including our employees. Welcome to Our AMD Austin site and our AMD Markham site who are also watching live. And welcome to those on the web through the webcast. You're here today to see Graphs Business from Raja Kuduri, our Vice President for Visual Computing. And they'll not only For engineering and for media and entertainment professionals. But before I get there, I'd like to talk a little bit about AMD. Business focused on traditional PC markets. And we've got to continue to win in those businesses, maintain our traditional Balance Business, such that by 2016, 50% of our business will be in those traditional markets and 50% GrafTech segment in new growth markets, markets like semi custom, like dense server, like embedded and ultra low power client and also in professional graphics. Professional graphics is a major growth item for AMD. How are we doing there? In 2013, from a client point of view, we grew in desktop channel. We launched new APUs like Cabini and Tamash and our latest one, Kibari, in Q4, C Micro Server Technology. And we are the only company to design both X86 and ARM based 64 bit server Solutions. And now we're powering Verizon's public cloud. And in graphics, we've had a great reception for our 9 and Graph. And that gets a better gaming experience for our end users. It gets better performance. And you're seeing this come to life with Battlefield 4 and Thief being launched. Graphics for notebooks, for traditional workstations and for server solutions. We design high quality reliable product that's focused on application And we're shipping with all the top OEMs for workstations, Apple, Dell, HP. And we work with, optimize for Group and are certified by the leading ISV applications. And our strategy is clear, simple, leading and Analytics. We're going to win in clients by leveraging our technologies, like our GCN Graphite. We're going to embrace the cloud trend with our professional graphic server solutions. And we're going to drive OpenCL to win in compute. And none of that successful then we're unless We're working closely with content ISV developers to make sure the applications work best on our hardware. And we're going to leverage these technologies, technologies like Infinity. At Infinity, we're the leader in multi display technology, and we can leverage that to win in splaywalls and in finance markets. We can leverage technology like our GCN architecture for Media, Entertainment and Engineering. Got some good momentum in Fire Pro. I talked earlier it was a good year. It Hi, it's Dave Helmley with Adobe and we're going to share with you today some new features in Premiere Pro CC. So we're actually of magnitude. So if I reverse the magnitude, it will going one way or it could going to the other way. And we can actually tweak company, even though we're the largest hang gliding manufacturer, we have very limited resources. We don't have a team of engineers. We don't have teams of flight pilots. We have, you know, a couple of individuals who have a lot of different responsibilities. So, the requirements to make to design, engineer and flight testing aircraft like this require that an individual be able to do, a lot of different things from one generation of this graphics display workstation Fire Pro card to the next enables me to, For example, model and rotate this assembly of a 1,000 parts with the, with RealView, the ability to see artifact. We are here at the Helmholtz Centre GSI in Germany, right in front of the data center where the SANAM computer has been constructed. We decided to try to build graphics cards, general purpose graphics cards, which are integrated in server. The demands from professional users are changing. We're entering a new era of visual supercomputing for workstation professionals. And with that, what is driving that new Well, OpenCL is one of the things that's driving that new era. OpenCL allows developers to harness the Graphite. And it's not only software vendors, there's hardware vendors that lead from an OpenCL point of view. 1 And we're proud to be a part of the Mac Pro. I love this machine. I love this machine because it's cool. I love this machine because You saw the gentleman from Will's Wings talk about seeing those 1,000 parts in the hang glider, seeing the detail, seeing how graphics. He needs more detail. Four times more pixels means you need more graphics horsepower. So 4 ks Graf. And so now I am pleased to announce the launch of the AMD Fire Pro W9,001 100. And now I'd like to ask Mr. David Cummings, our General Manager, and I'll take off on stage and I'll pass the graphics card Yes. Thanks very much, Matt, and good morning, everyone. I'm really excited to be here today to talk to you about the AMD 5 Pro W9 1 graphics for Real Time 4 ks. Let's kick off by looking at some of the capabilities of this new product. Matt talked about GPU Compute. This GPU is the 1st GPU ever to break the 2 teraflops barrier for double precision compute. In fact, we have over 2.67 teraflops of double precision compute, the first time that's ever happened. Over 5 teraflops of single precision Compute, again the fastest professional graphics card on the market in that domain. We have leading display technology. We can support up to 4 ks displays on a single card. And last but not least, we have an amazing 16 gigabytes of video memory on the 5 Pro W9100, Grafton, the first industry first 16 gigabyte graphics card. 16 gigabytes of fast GDR5 that delivers over 3 20 Gigabytes per second of memory bandwidth, again the fastest on the market. Let's take a competitive snapshot. Here I'm comparing the FIFPRO graphic design. Whether you look at the K6000 or the K5000, it's clear that the 5 Pro W9100 has faster GPU compute power, has more memory capacity and has greater display flexibility and display connectivity. Graphite. But what does that mean for the end user? Matt talked about a couple of the trends, some of the needs of professional users, how those Those are the things that we look at when we design new products like the 9,100. 1 of those trends was GPU Compute. Traditionally, GPU compute has been the domain of server side HPC applications. But we're seeing a big move, a big shift for workstation applications, whether and Engineering or Media Workflows to adopt GPU Compute to get better results, better productivity for the user. System. This is using LuxMark. LuxMark is a popular OpenCL benchmark that's based on a ray tracing application. In a single GPU comparison, you can see the W9100 is clearly ahead of the nearest competitor. But the story is even better when you add multiple GPUs. Many of today's professional applications can Take all the compute power, all the memory capacity that you can throw at them. And the W9100 as you go from dual to quad, GPUs in system, the performance scaled beautifully as you can see there. And again that's something that's really critical to the Pro users going forward. Switching to another example. This is a Citoxandra benchmark which stresses the double precision compute capability of the GPU. And here we're seeing W9100 about 1.5x the nearest competitor. This is really critical for many of the applications scientific space in the engineering simulation area that will use the dual precision compute. So we have a great solution for compute. But another trend that Matt touched on is the move to 4 ks. Whether it's for media professionals or engineering professionals, this is becoming really critical, a real key Fusion Point. Those professionals want to work with the content in native resolution in 4 ks, but in real time. They have huge models and assemblies they're working with. They want to interact with the entire Graphite. I want to invite and state someone that's really involved in both worlds here. And it's Raju Keduri, AMD Vice President of Visual Computing. Thank you, David. I'm really, really happy and excited to be part of this launch. This product is really near Systems. I also spend a lot of my time working with creative professionals on the media side in the gaming industry and in the film industry Create content. Now we have an incredible engineering team here at AMD that's involved in creating this product W9100. But these days they are tied together more closely than ever. Matt talked about the product here, Mac Rowe, he called it an engineering marvel and he also ended saying it's beautiful. Simulation and also incredible amount of art goes into Working with the creators. What they ask, they want more. They want more of everything. They don't want the tools around The challenge as GPU creators to give them more. Let's take a quick look at how far we have come in the last 10 years. 10 years ago, we lost this incredible product called 5GL X3 in 2004, 28.8 gigabytes per second Now on the memory size, it was 256 megabytes. Now we have 16 gigabytes, 64 times increase in memory size. On the compute on a single car from 21 gigaflops to over 5 teraflops, over 2 50 times increase. Now you've heard David and Matt talk about being able to put 4 GPUs or ISVs excited about 4 GPUs. That's over 1,000 times Design, Simulation and Visualization. In the design phase, You're designing your product with very fine detail like a car, like a computer, like a phone And you want very accurate representation down to sub millimeter level. So you have very fine detailed geometry models. You need very high geometry complexity to be handled on GPU. So the W9100 with nearly 4,000,000,000 primitives per second can render these hugely complex models really, really fast. And you also need very accurate 16 gigabytes of GDDR5 enables you to load very high dense models into memory. You also want to simulate your products interactions with other products or the environment Like 2 cars colliding with each other or the thermal modeling inside a computer. So you need incredible computational complexity running over OpenCL. Double precision floating point is really, really Graphite for ensuring good accuracy of your results. And you also want to visualize all of this stuff, so you combine your graphics, compute and the display capabilities to achieve very photorealistic rendering of your product. You want multiple displays to have the flexibility to view the different aspects of your product. And there are many software solutions that enable this workflow. We work with all of these folks A few cases here that I'll walk through that W9100 enables. SOLIDWORKS leader In the modeling space, we have more accurate designs that can be visualized in this tool with the GPU Graf. Our ISP engineering teams, our driver teams worked really close with SOLIDWORKS Graph. Enable this. It uses the Open GL 4.2 Shader Atomic Counter Extensions to perform this great rendering here. Now on the performance side, on W9100 with these optimizations Loading a very, very complex model, we get over 180 frames per second, leaving enough headroom Incredibly faster than the fastest competitive card that's available today. On the simulation front, we work with leaders, the SAW systems software simulator. Now with W9100 card, system. Floating point horsepower enables much accurate simulation. And we are working with Dassault Systemes Results from them once they are done with their optimizations on the double precision floating point capability of W9100. Last step visualization, set modeling, simulation, visualization. Autodesk VRED is a leading software in the in the engineering visualization world. And we work with them to optimize their visualization on the GCN architecture. The GCN architecture allows for much heavier geometry to be loaded at much faster rate. And they also make extensive use of our shading pipeline and it enables smooth rotations. Now the model you're This is incredible. Now let's look at the media and entertainment workflows. Technology that's around today. We have a revolution happening in the camera technology. 4 ks video is everywhere. But you need to bring the data in really fast into the video memory. And that's where our direct GMA technology comes into play. You can bring the data directly with no extra graphics into video memory with the direct GMA. Then you edit the video to remove unwanted material and then you do the Graphite. Finishing is really, really important in the professional video pipeline. That's what makes the difference between consumer home video and a professional video. Then you composite with software like After Effects and then you publish. Now if you have some CG As part of your creative workflow, you use modeling and animation tools like Maya, 3 d Studio Max and Murray. We work with This entire workflow software vendors in each step of the way to accelerate their flow step, Blackmagic DaVinci Resolve is the world's most advanced OpenCL accelerated color grading system. They would like to have many nodes either arranged sequentially or parallelly. And nodes are like layers, but You can do the more productive the color grading artist is. So what can 9,100 do? We have the blur effect as part of the nodes. You can do 4 nodes at 24 hertz with 4 ks Interactive Editing with the W9100. That's over 3 times faster than Nearest competition. And when you do 2 cards, it scales up to 8 nodes and you Get to 4 cards, it doubles again. That's incredible. Let's hear from Blackmagic, their excitement around 100 and working with AMD 5 Pro. Blackmagic Design is a company that creates hardware and software for video production. And one of the important tools that we graph. DaVinci Resolve is a professional color grading software, which is used for image processing Professional Video. We have folks that use it to do anywhere from simple color grading all the way to Hollywood professional movies that are being done for color grading, 3 d work and finishing of these productions. This is where things like working with AMD and OpenCL support for DaVinci Resolve is incredibly important for us because we want to be able to process Those images and the effects as quickly as possible. As we move into the new age of things like Ultra HD, which is 4 times the basic data rate that we see with Today, that's tremendous amounts of data that needs to be processed quickly. So when we look at things like using the AMD Fire Pro graphic. W9100, that's a terrific card for us to be working with because not only does it have a tremendous amount of GPU muscle to be able to help with all this processing part. But the actual video RAM that's provided on there helps quite a bit as well because we're dealing with all these nodes, which are going to be the different color grades, blurs and effects. So it's just a tremendous amount of data of working with Ultra HD. Another really important thing for us too with AMD is the fact that they are on 2 2 different platforms on both the Mac and PC. Our users want to be able to be able to have choices out there. So as a 2 platform solution, Open One of the really great things about our own software is we've been able to implement the fact that we're able to take advantage of all the cores and as much video RAM as possible graphic. There's more needs to have more processing power. So this is where you see people putting in multiple cards Really it becomes a big help for us because of these new data rates and the workflows that people are now seeing out there. So being able to take advantage of all the OpenCL available, all that video RAM across All the OpenCL available, all that video RAM across multiple cards is tremendous for us. That's incredible. As hardware designers, it makes us really, really happy when we see software folks like Blackmagic takes full advantage of all the horsepower we pack in. You see they scale not just with 1 GPU and all the shading horsepower And the floating point horsepower in it, 2 GPUs, 3 GPUs, 4 GPUs. But even more incredible is the leverage They are getting out of the GCN architecture. It's a huge thing for software vendors to take advantage of all the optimizations They do on a platform like Mac Pro with 7 teraflops and 2 GPUs and leverage that on other platforms like Windows and vice versa, all the work they're doing with W9100 with GCN Architecture is transferable to the Mac platform. We have many tools that span many platforms. The creator Now on the modeling and animation front, Maya needs no introduction. For a couple of decades, it has been the leading software. Now we have integrated OpenCL accelerated physics solvers Force into Maya through the Bulleit open source engine. Now the challenge for AMD 5 Pro book is to allow artists to quickly create view and edit all their simulations. Animators want to spend Now with the combination of the GCN architecture and the OpenCL acceleration, we give everything they want. Now Maya also has a very advanced GPU caching system called Alembic. And with the combination of Maya's GPU incredible amount of complexity to be visualized in real time. Never before possible amounts of geometry, amounts of textures can be loaded graph. It's really, really exciting. Now the other incredible tool in modeling and animation is the foundry Murray. The OpenCL support in this tool will enable the artist to spend more time painting graphic. Ambient Occlusion Mapping, specular highlights, real time shadows, color correct rendering all to happen in real time because the power of GCN architecture and the OpenCL acceleration. You can load 32 ksx32 Textures, multiple layers of them into the 16 gig GDDR5 memory. This is really incredible what the artist Now, Adobe needs no introduction. They are the leading tool for professional vendors. Rendering for 4 ks. You get 12 times speed up on hardware rendering. We also work with Adobe very, very closely on of their software suite, After Effects, SpeedGrade, Media and Core, their Mercury graphics engine. Now Let's hear from Adobe their excitement about W91100. So Adobe and AMD have a great history of working together in an engineering sense and a marketing sense. And we're We're really excited by the new W9100 card. Our engineers have been working together. We've had it in the lab. And we're seeing some pretty astonishing performance results from it. And that's not surprising when you look at what this thing is. I mean it's incredible. It has 16 gigs of video around that's just insane. I can't believe that their card even has that. It can drive Up to 6 4 ks displays simultaneously and you know, like I say, you combine that with our tools and we're just seeing this big screen. So one of the things we've Recently is the ability to support multiple GPUs when you're doing your output render, when you're doing your export through a media encoder. Yeah, people need to turn around projects faster than ever before, We know that, and they're working with bigger frame sizes, which takes more processing. So if you're in a position where you need to create lots and lots and lots of exports of sequences with real time effects and so on in them. Being able to harness the power of multiple GPUs is so valuable. So you can, of course, have multiple W9100. So if you really need all that power, You could have 2 W9100 in a machine that will give you literally about twice the speed of encoding that you would be able to expect with a single and So I think one of the most incredible things about the latest generation of Leaf important in this industry. I said at the beginning, it's kind of astonishing how many projects that we're working with our customers on right now are going 4 ks. We're even hearing people go 5 ks, 6 ks and beyond in the Japanese markets asking for 8 ks. So anything that can drive these enormous frame sizes and keep the quality is very important. So Adobe We and AMD have worked very closely for a very long time because, you know, we support the GPUs, we support the APUs from the radians right the way through to the fire pros. And it's really just all about Out there being creative, we want the fastest turnaround and the best performance know that Adobe plus AMD is just a great combination. Insane, astonishing, incredible. These are the kind of words we love to hear from ISVs and users when we You see Adobe's excitement with W9100 and all we are doing in the graphics space. Now Enabling great workflow is one part. Enabling great systems to be built is another part. And to Yes. Thanks a lot, Roger. That was great. I want to talk to you in this final section of today's presentation of the next generation of workstations. At AMD, we believe that these new requirements, the maximum graphics capability of products like the 5 Pro W900 really need a new generation of workstation to be able to support scalability through single up to multiple GPUs in the system up to 4 W9100s graphics system and to deliver the uncompromising 4 ks in real time with the great performance and the display flexibility. So with that in Find, I'm pleased to announce the Ultra Workstation. AMD is introducing this new program, which really brings the visual supercomputer We're working with leading workstation system integrators across the globe and targeting high end professional Workflows. And we have a number of systems that can fit into different workflows. For example, a single GPU solution for digital content creation or some Engineering Workflows, a dual GPU solution for digital video editing or post production, all the way up to a 4 gs view system, typically for 4 ks color correction as we Ore from Blackmagic earlier. And I'm really excited to announce our launch partners. We're working with leaders across the world Super Micro, Box Systems, TAROCs, Wattman, Silverdraft, Mouse Computer and Versatile. These are the leaders in their regions. We're working with them to bring this program to market in conjunction with the launch of the PIE Pro Grepi-one hundred. What we'd like to do now actually is to show a video. We have one of the partners Silverdraft who will talk about their experience, What they like about working with Andy? So right now, we are actually inside MobileViz, ground which is our smart supercomputer technology inside a mobile platform and this rig or this environment can be used to go on set Parts are just exceptional when they run processes particularly for entertainment. And we it's difficult for us to even argue for another solution because we So strongly about how effective the AMD technology is. Part of this whole devil and demon strategy was that we were looking for best of breed components and best of breed companies that would get what we were doing, that were really aligned with what we were doing. So when we went Into the CPU and GPU landscape, there are not a lot of players in that landscape. But there was one absolutely right player for us in that landscape, Apps of Double Precision. It delivers with an industry first 16 gigabyte frame buffer. So those users can do more. It delivers with real time 4 ks. It delivers with the ability to have 6 4 ks monitors connected to a single graphics card. AMD is still the only company that offers that. And with those 6 monitors, they can see more. And it delivers in a solution, a platform solution partners around the world. So now I'd like to thank you all for being here today on the web and here at Sunnyvale.