Company Description
Amaze Holdings, Inc. engages in end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services.
The company operates through e-commerce; and subscriptions and wine products segment. Its platform streamlines product sales, subscription offerings, and digital content delivery.
The company’s tools also support a diverse range of creators from independent digital entrepreneurs to small businesses by integrating storefront customization, payment processing, merchandising, and performance analytics.
The company also sells wines across the United States and Puerto Rico through wholesale and direct-to-consumer channels to mass markets.
The company was formerly known as Fresh Vine Wine, Inc. and changed its name to Amaze Holdings, Inc. in March 2025.
The company was founded in 2019 and is based in Costa Mesa, California.
| Country | United States |
| Founded | 2019 |
| IPO Date | Dec 14, 2021 |
| Industry | Software - Application |
| Sector | Technology |
| Employees | 4 |
| CEO | Aaron Day |
Contact Details
Address: 150 Paularino, Suite D-200 Costa Mesa, California 92626 United States | |
| Phone | 855 766 9463 |
| Website | amaze.co |
Stock Details
| Ticker Symbol | AMZE |
| Exchange | NYSEAMERICAN |
| Stock Type | Common Stock |
| Fiscal Year | January - December |
| Reporting Currency | USD |
| CIK Code | 1880343 |
| ISIN Number | US35804X2009 |
| Employer ID | 87-3905007 |
| SIC Code | 5961 |
Key Executives
| Name | Position |
|---|---|
| Aaron Day | Chief Executive Officer and Chairman |
| Joel Krutz | Chief Financial Officer |
| Danielle Pederson | Chief Marketing Officer |
| Willis Ha | Vice President of People |
| Gwan Yip | Chief Product Officer |
| Keith J. Johnson | Secretary |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Feb 24, 2026 | S-1/A | [Amend] General form for registration of securities under the Securities Act of 1933 |
| Feb 20, 2026 | 8-K | Current Report |
| Feb 12, 2026 | S-1 | General form for registration of securities under the Securities Act of 1933 |
| Feb 11, 2026 | 424B3 | Prospectus |
| Feb 9, 2026 | EFFECT | Notice of Effectiveness |
| Feb 3, 2026 | 8-K | Current Report |
| Feb 2, 2026 | S-1/A | [Amend] General form for registration of securities under the Securities Act of 1933 |
| Dec 23, 2025 | 8-K | Current Report |
| Dec 18, 2025 | 8-K | Current Report |
| Dec 12, 2025 | DEFA14A | Additional definitive proxy soliciting materials and Rule 14(a)(12) material |