Good day, ladies and gentlemen, and welcome to the TASER International Incorporated Quarter one twenty thirteen Earnings Conference Call. At this time, all participants are in a listen only mode. Later, we will conduct a question and answer session with instructions to follow at that time. As a reminder, this conference is being recorded. I'd now like to turn the conference over to your host for today, Mr.
Rick Smith, CEO. Sir, you may begin.
Thank you. Before we get started this morning, I'm going to have Dan go ahead
and read the Safe Harbor statement, and then we'll get started. Good morning. Safe Harbor statement. The business made on today's call include forward looking statements, including statements regarding our expectations, beliefs, intentions or strategies regarding the future. We intend that such forward looking statements be subject to the safe harbor provided by the Private Securities Litigation Reform Act of 1995.
The forward looking information is based upon current information and expectations regarding Tejdar National Incorporated. These estimates and statements speak only as of the date in which they are made, are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. All forward looking statements that are made on today's call are subject to risks and uncertainties that could cause our actual results to differ materially. These risks are discussed in our press release we issued today and in greater detail in our annual report on Form 10 K for the year ended December 3132, under the caption Risk Factors. You may find both of these filings as well as our other SEC filings on our website at www.taser.com.
With that, I'll turn the call back over to Rick Smith.
Great. Thanks, Dan. All right. So surely, you've all seen the press release. The team here has been working hard and again, I think, turned in some great results.
First quarter revenues were up 19% from $25,600,000 last year to $30,400,000 this year. Most of that driven by law enforcement agencies purchasing and upgrading to our new smart TASER weapon platforms, namely the X2 and the X26P. You're all familiar with the X2, which we've been signed for several years. The X26P is a new product where we integrated many of the new smarter features and upgraded to an all digital platform in a device that does not require changes in user training or behavior. So it's a very seamless upgrade for agencies that have already deployed the X26.
And we've received extremely positive feedback from the market. For those agencies that are looking to be increasing their capabilities, the X2 has been widely adopted and is widely selected. But for a lot of agencies that are dealing with a tougher budgetary environment and reduced training staff, that we just really want to keep things simple, yet still upgrade to some of that new technology. The X26P has been frankly a home run. Those agencies see it as being very responsive to the voice of the customer that it really meets their needs, in particular with simplifying their deployment process.
And one example of that is that less than ninety days after its launch by March, the X26P in the month of March outsold the X26. Now, it's certainly too early to call out a trend or to depend on that going forward, but that's pretty remarkable for a new weapon to have that happen that quickly. So we are seeing the intended features of the X26P making it easy to adopt do seem to be resonating well in the market. The CE weapon I'm sorry, the CEW or the weapon segment revenues were up 13% over the prior year to $28,000,000 In the video segment, we saw an increase of $1,500,000 or 175% up to $2,400,000 in the first quarter of twenty thirteen, up from a small base the year prior. Sequentially, Veo segment revenues grew $600,000 or 32 percent in the fourth quarter.
Also important, we saw net operating losses. We've tared those by 50% over last year, down from $3,000,000 to $1,500,000 in the first quarter. Obviously, part of that is due to the increasing revenues and part of that is due to continued optimization in that business unit. Gross margins overall were up to 61% from 59% in the year ago period. SG and A expenses were down sequentially 10% from the fourth quarter, although up 27% from the prior year.
As we've talked about increasing our investments in customer facing roles as we transition from a company that traditionally just sold weapons or products in a box to a more solution sales company. We've created a whole new customer facing functions in order to do that. We believe those investments are paying off. We also did see some increase in litigation activities, about $500,000 compared to last year. And before I hand it down, let me comment briefly on litigation.
We're seeing a very promising trend in our litigation. Many of you know that we've taken a number of steps including revision of our warnings in 02/2009 and 2010. And since that time, given that most of our cases are related to warnings, not actually to any product defects, we've seen our rate of litigation drop significantly over the past year. And one example of that is two years ago, we had 60 active cases and today we have only 25. So we've cut the number of active cases by more than half because the rate of dismissals is significantly greater than the rate of new litigation.
As a caution, for modeling purposes, we don't expect to see financial benefits from this decreasing trend for probably at least another year to eighteen months due to the lag time between when cases are filed and how they're adjudicated. We're still working through the backlog of cases from prior to those days. But for the long term, obviously, this is a very promising trend in the business. And with that, I'm going to turn it over to our Chief Financial Officer, Dan Barrett, to go through the financial details. Thanks, Rick.
As Rick mentioned, revenue for the first quarter was $30,400,000 which is up approximately $4,800,000 or 18.7% from the prior year. The increase in sales versus prior is mostly driven by the continued adoption of the X2 Conduct Electrical Weapons as well as the adoption of the new X26P CEW that was announced in January of twenty thirteen. The North American law enforcement business continues to be strong, mostly driven by the upgrade cycle of the X2 and X26P CEW. We actually sold $8,100,000 of the X26P and X2 TW handles in Q1. And North American law enforcement sales are actually up 31% over the first quarter of twenty twelve.
The upgrade opportunity in North America remains one of our growth drivers and one that we're excited about as we continue into 2013. Gross margin was $18,500,000 or 60.6 percent of revenue, which is up slightly from 59.4% of the prior year. We continue to see the benefit of higher operating leverage in the business as the fixed and semi fixed expenses and manufacturing overhead are levered up as we see increased sales. We also had a higher percentage of drop shipments and other direct sales to customers in the quarter, which increases our average selling price. And the higher average selling price from direct business has a partial offset in that for some of the drop shipments, we actually have higher variable selling expenses because we pay distributors their commission in SG and A when we drop ship on their behalf.
Cost of service delivered actually decreased $417,000 as we continue to realize the lower cost structure that we benefit from, from moving to a public cloud web services from our own data center. We made that move, completed that in about midway through last year and started seeing a full benefit in the fourth quarter and that continued into the first quarter here. SG and A expenses of $11,200,000 for the first quarter of twenty thirteen compared to $8,900,000 in the first quarter of twenty twelve. As a percentage of sales, SG and A was 36.8% of net sales in Q1 of twenty thirteen versus 34.5% in 2012. The comparable levels overall, the primary driver for the increase was personnel costs, which increased $1,100,000 due to the making of additional strategic hires as part of our ongoing commitment to enhance our customer facing capabilities.
Variable selling expenses also increased in the quarter when compared to prior quarters, again, we mentioned that's due to paying distributors or overages as well as paying higher commissions for our inside salespeople when they make some of these direct sales. We also saw increased the trade show expense in the first quarter to the technology summit we conducted for our video segment. And then legal related expenses, as Rick mentioned, increased approximately $500,000 when compared to the first quarter of twenty twelve. SG and A expenses in the Video segment overall increased $341,000 when compared to the first quarter of twenty twelve as a result of investments in customer facing roles as well as Technology Summit. We also had an additional $210,000 of increases in SG and A to support the growth of our international business.
The research and development costs of $2,000,000 for the quarter, which are pretty much flat compared to 2012 and really are in line with sort of the run rate. We're seeing efficiencies in consulting and the decline in depreciation expense offset by some higher payroll related expenses. We do expect R and D expenses to trend up over the year, especially in the Video business as we fill some critical open positions and reinvest. And those when you look at the segment results, you'll see the Video business R and D came down during the quarter. That's really mostly a result of hardware R and D.
There's folks that are in the Scott the headquarters office that support the hardware development of Flex and TASER CAM. Those expenses have come down in the first quarter as those products have matured up, so they don't need as much work. Moving on to adjusted EBITDA, which includes the add backs for depreciation, stock compensation among other items was $7,700,000 in the first quarter of twenty thirteen compared to $6,900,000 in the first quarter of twenty twelve with improvements being driven mostly by the higher sales levels. We have a table that reconciles adjusted EBITDA to net income in the earnings release you can refer to. Income from operations for the quarter was $5,300,000 and we saw net income in the first quarter of $3,300,000 or $0.06 a share on both basic and diluted basis.
This compares to $3,800,000 or $0.07 a share on basic and diluted basis in the first quarter of twenty twelve, although the prior year, if if you remember, benefited from the $2,200,000 reduction in accrual on the Turner case. So on more of a normalized basis, the results this year were better. As we move on to the balance sheet for assets, we finished the quarter with $38,600,000 of cash. We're able to offset the $5,400,000 that we spent repurchasing common stock back through the quarter as part of the $25,000,000 buyback approved on February 2533 with operating cash flow and cash flow from the tax shield provided by employee stock option exercises. We actually bought back 702,866 shares during the quarter for $5,400,000 with an average purchase price of $7.61 per share.
Accounts receivable of $16,800,000 are down $1,300,000 from year end due to the timing of collections that occurred during the quarter. Inventory of less $800,000 is up about $800,000 from the year end balance, mostly attributed to build up of X2 and X26 inventory X26P inventory just in anticipation of the sales trends for 2013. We saw the investment in property equipment at $21,200,000 It's actually down $800,000 when compared to the prior year end. The net decrease includes approximately $949,000 depreciation expense, offset by some capital expenditures about $609,000 of CapEx in the quarter. Most of that was for production equipment with some purchases of computer equipment as well made in the first quarter.
And the total assets as of March 3133 were $117,100,000 Moving on to liability and equity section of the balance sheet, accounts payable of $4,800,000 is actually down $1,400,000 from year end due to the timing of some check runs and processing invoices. Accrued liabilities of $6,800,000 decreased $300,000 primarily as a result of the timing of bonus payments accrued in Q4, which were paid off in Q1. Total deferred revenue of $13,800,000 has actually increased $1,700,000 from year end, primarily due to the increased sales at X26P and X2, both of those being sold with trade in programs that included extended warranty. So, we're seeing higher warranty purchases because we're selling more of those products with the warranty bundled in. As well as deferral revenue associated with Evans.com service, which actually grew deferred revenue of $767,000 over the fourth quarter of twenty twelve due to increased sales of the Video segment.
As people would probably remember, with the selling of Axon Flex Video products, we're deferring revenue related to Evans.com service. So the revenue for that will be for the service piece will recognize over the service period between one and five years depending on the contract that customer is signing with us. And of the $13,800,000 of deferred revenue on the balance sheet, $2,000,000 of that is actually related to EvisciCom service. And that continues to grow pretty sharply from the fourth quarter balances, which I think is a good trend. Total liabilities of $28,900,000 and the company finished the quarter with $88,200,000 of stockholders' equity.
Again, we have no long term debt on the balance sheet other than a small capital lease and continue to have plenty of liquidity and strong cash flow engine in our core business to fund our R and D efforts and operations as we move into the future. Looking at the cash flow information, we did have cash flow provided from operations of $4,500,000 during the first quarter of twenty thirteen. We also had some net cash provided from investing activities in the first quarter of twenty thirteen, mostly driven by some maturing short term investments of $1,700,000 during the quarter. They weren't reinvested in the quarter because we made a decision to change investment advisors in early Q2. So it just made it for a cleaner transition to those short term investments matured late March.
We just waited to invest them in April. Cash used and finance activities was $3,300,000 Again, that's driven mostly by the stock buyback of $5,400,000 executed in Q1, partially offset by the $1,900,000 tax benefit from employee stock option exercises. Finished the quarter with $38,600,000 in cash. Very confident in the liquidity position in the business. Really the strong cash generation in the business is what gave us the confidence to continue the stock buyback in 2013 and we feel good about where we sit right now.
One thing I wanted to just talk about briefly on the call today, I've gotten a couple of questions from investments. It's just sort of the press release strategy for the business. You probably noticed that the company has been making press releases more often talking about new orders that we're booking throughout the quarter. We just think it's important for our customers, many of who look to each other for guidance on technology shifts and see which of the peers have deployed our new video technology or upgrading to the new we want to sort of from an investment perspective. We don't want investors to read too much into it one way or the other.
It's just something really more for commercial purposes that just have that weekly cadence of press releases each week just talking about our customers that are either upgrading to the new CW platforms or deploying the video. We think it's important commercially. But you should expect to continue to see sort of that cadence of weekly press releases. And finally, I want to cover just the sales statistics for the quarter. We actually sold 9,024 X26 units in the quarter.
As Rick said, the X26P was actually off to a strong start. We sold 4,345 X26Ps in Q1. X2s were 4,946. We sold six twenty eight M26 TWs. We sold 200 of the X3, that's mostly in the consumer segment of the business.
So that continues to sell slowly, but we're happy with where that sits right now. C2, we sold 2,295 C2 units in Q1. Hazercam were 2,313 units. We sold 363,515 cartridges. So again, cartridge sales continued to be strong, partially driven by the X2 because it uses a different cartridge design than the X26 that it's replacing a lot of cases.
It's forcing customers to have to buy a sort of a new arsenal of cartridges. So that's part of what's driving that. And we sold seven eighty eight of the Flex Video cameras. So with that, I'd like to turn the call back over to Rick Smith.
Great. Thanks, Dan. One thing you obviously notice in the quarter, well, a couple of things. First, significant
number
of X26P orders, including some of the larger agencies, New Orleans with 400, New York State Police with three thirty four, Sunnyvale with two ten. And then of course, the X2 continues strong as well with Atlanta buying 200 more, Louisville Police Department, Buncombe County, Garfield and a bunch of others. What you don't see this quarter is there were no particularly large orders of the magnitude like a Phoenix PD. In fact, San Diego Sheriffs was on our pipeline we expected in the first quarter and it slipped into the second quarter. And yet, we were still able to meet an impressive sales result this quarter, largely to the continued success and growth of the telesales team that brought in $3,300,000 in business from the smaller agencies within the market.
That's again, I would attribute that largely to the rigor that Jeff Kokowsky has brought to our sales team and our operations with programs like tele and the other things we're doing. We also had a bit of a soft spot internationally in the quarter. International sales came in at about 10%, down from our historical levels. We drove that largely too just the international tends to be lumpy. They tend to be some larger orders.
As you know, we've been investing in international sales offices that really started in earnest about nine months ago. We're expecting to see those results take some time to kind of prime the pump, but we're certainly of the belief that that same rigor that's working in The U. S. Is going to help us internationally. Let me shift now to talking about Axon Flex and Evidence.com.
Again, we continue to see momentum and new adoptions on
the
marketplace. Bookings were up 300% over the first quarter of twenty twelve, although down 17% sequentially. We attribute that to a couple of things. Number one, the fourth quarter does tend to be a stronger quarter than the first in general. The other is if you look at the dynamics of the longer sales cycle in the Video segment, many of the agencies we're closing up through the end of the year were actually agencies we started working with, with our first generation Axon Pro system before.
So are sort of in the sales cycle. Agencies like Havasu that we closed right around the end of the year, we've been working with them for about eighteen months. So we're now getting into the point where we're really able to focus on many new agencies as we're scaling up the Axon Flex that really became commercially available last summer. Another thing that we see is really quite reassuring in that part of business is the number of renewals and expansions. We talked about Lake Havasu has gone now to a full patrol deployment.
Salt Lake City and the Valley Police Alliance up there deploying cameras simultaneously across 14 agencies. Chesapeake, Virginia, they just expanded their program to now full deployment of all their field officers. Albuquerque, another big win. Albuquerque actually was the first major city, I believe in The United States to put on officer video on all of their officers with somewhere between 701,000 cameras. They had originally done this with consumer cameras at a much lower price point.
And we're able to work with Albuquerque to understand the significant logistics costs associated with handling the video as well as the sort of utility and durability of those consumer cameras. And having them now come across as a customer, we see as an important validation that the investments we've made in really building an end to end system that is both robust and really manages that workflow to reduce total cost of ownership is able to go in and displace agencies that have previous products that they were using. Also Cook County, another interesting one to talk about. Cook County has deployed two fifty of the Axon Flex Video Systems. What's important about Cook County is they there we found that they really wanted to save the data locally within their own networks.
They had large investments in infrastructure around fixed cameras and other sorts of video. So our Flex system has been designed so that we can accommodate that. So customers can now use our gear and point it to store the files in their local system. Of course, we also believe this gives us an advantage over time as the cloud deployment model with all these advantages around cost and speed of innovation, etcetera, that at any point an agency like this wants to then transition back, of course, our gear can seamlessly move from storing stuff on-site to align them to deploy Evin. Kyle.
I'm going to conclude by talking a little bit about our Analyst Day that we hosted in New York. I assume some of you I know some of the analysts on the call were there, many of you were not. What we really talked about there is how we've identified that really one of our greatest assets, greater than our IP, greater than our tooling or any individual product is the relationship, the unique relationship we have with 16,000 plus U. S. Law enforcement agencies and these agencies around the globe.
These agencies are spending between $10,000,000,000 and $20,000,000,000 a year on technology. We believe we have one of the strongest brands. We are seen as a company that takes advanced technology and combines it with training to provide simple, easy to use, reliable systems, end to end solutions that our customers can deploy. And so we're developing new products to go back into that same market and frankly enable us to win a much larger share of their dollar spent on technology. And of course, the first intention is what we're doing with OnOfficer Video Flex and with Evidence.com with the cloud based digital evidence management system.
Maybe you saw recently the New York Times article showing the first really academically rigorous study of the impact of Axon Flex in the field as out of Rialto, California in combination with Cambridge University in The UK. We're using a randomized study design. They were able to show a direct correlation from the deployment of the cameras to an almost 90% reduction in complaints against police. This is significant. Perhaps even more significant, they saw an almost 60% reduction in the use of force, meaning that when cameras were deployed, it de escalated behaviors in these tense situations.
Frequently, even the suspects would deescalate when they knew they're being recorded. We've had several major agencies that have told us that, that data alone empowers them to go to their risk managers and make a case for reallocating risk management funds to fund Axon Flex and Nimbus.com system. And Rialto, while it is the first major academic study, they're not alone in terms of the results that they're reporting. Lake Havasu reported complaints down about 60%, Pittsburgh around 74%, Tonganoxie reported 100% decrease in complaints. In terms of use of force, we've seen others like Tonganoxie actually reported 90% decrease or Sikeston Police Department down 40% or Oviedo down 30%.
So we believe these early validations are super critical, both in terms of proving the value of the system quantitatively as well as qualitatively by seeing customers come back to renew and expand their programs. Our best estimates right now based on a report from the AP is The U. S. Law enforcement agencies spend around $2,500 a year settling claims against the agency. So $2,500 per officer per year is an average payout for claims cost complaint costs.
If you aggregate that over The U. S, that works out to well over $2,000,000,000 So it's a significant problem that we're helping them solve. And we're now seeing some real similarities to the early days when we were first launching TASER devices here in North America. Those were two big factors early on that helped the TASER to gain traction. The first was the emergence of statistics showing the deployment of the TASER M26 led to significant reductions in deaths and in injuries.
And then the second was more qualitative. That was the personal experience of officers in the field. Many of them were skeptical. I talked to many officers who said, I've been doing the job for twenty years. Why do I need this new TASER thing?
And yet those same people after having in the field for a while would come back to us and share stories about how they saved somebody's life with it. We're now seeing similarities in Axon Flex and Emmons.com, where we're seeing the statistical results and we're now having officers come back as well, some of which saying, I do not want to go on patrol without this, particularly officers who had complaints filed against them where the video has clearly exonerated them. If you go to our website at taser.com and go to the Axon video page, there's a compendium of many of the testimonials from individual officers. So at the end of the day, the strategy that we're employing here with this public safety platform strategy is to really come to an understanding even our TASER weapons are connected devices. They're smart devices.
They're collecting information about how they're used. They've got sophisticated firmware. They need to be periodically connected and updated. We're using evidence.com as the network to make that happen. We have something like 60,000 or 70,000 TASER cams in the field.
We're helping our customers deal with all that information and of course expanding that network to include things like the Axon Flex wearable cameras. So we believe that we're proud of what we've done historically. Many of our customers will tell us that TASER has been the biggest revolution in law enforcement certainly in this century. And we believe we're positioned to do it again. The digital video and multimedia has the opportunity to become the centerpiece of law enforcement records of the future.
So this goes even beyond just defending against complaints. We see video moving to the center of all law enforcement workflows. And that will create a number of extension opportunities for us as we continue to scale this business. At the Investor Day, we talked about we actually shared some models. Obviously, when you're dealing with disruptive technology, it's very difficult to make short term models or even long term models with much accuracy because you're creating markets that don't yet exist.
But we believe with some conservative assumptions that we can grow TASER to between around $166,000,000 to over $300,000,000 in revenue over
the next three to five years.
And I would reiterate that none of these models assume the kind of rapid adoption we saw with TASER weapons in the early 2000s. So if we should be fortunate enough to see a TASER like adoption, there's upside in these models. However, again, I would caution we are seeing longer sales cycles and these more complex solution sales. That's why we're being a little more conservative. So I'd conclude by just again reiterating that we're solving big important problems for our customers.
And when you solve big problems, you create significant value for all of our stakeholders. So it includes our customers, our employees, and certainly our shareholders as well as society at large. When we make communities safer, I think that's something we can all feel good about. Solving big problems is not quick and it's not easy. We've done this before in creating the global market for TASER Conducted Energy Weapons.
And we've done it in this market facing similar challenges with these same customers. And we're intent on doing it again. I think we're making a lot of progress. So with that, I'll open it up and we'll take a few questions.
Our first question comes from the line of Steve Dyer of Craig Hallum. Your line is open. Please go ahead.
Thanks. Good morning. Nice quarter, guys.
Thank you.
Just a housekeeping question to begin with. Do you is the X26P a subcategory or subgroup of the X26 numbers that you give? Or are those in addition?
Those are in addition. So we sold 9,000 in 24 X26s. In addition to that, we sold another 4,345 X26s.
Okay. That's helpful. And then with respect to the new bookings, I realize it's very early and this isn't going to be a linear progression, etcetera. But in general, what are you kind of seeing there? That number was off slightly quarter over quarter.
How do you sort of think that plays out from a cadence standpoint?
Well, one of the things that's interesting from a market dynamics perspective is we're seeing the larger agencies move faster than we have historically. The TASER growth early on was driven really a lot more by the smaller agencies moving more quickly. We've been surprised frankly at the level of interest in the big agencies. So there's a plus and a minus to that. We've actually put a lot of focus seeing the opportunity there.
We see that to really win this market long term, the more of the big agencies we can get, the more influential they will be. So we're putting a lot of our focus when a Salt Lake City or a Fort Worth puts their hands up or a Pittsburgh, we really put a lot of focus on those. If we can win over a sizable percentage or even a majority of the major cities and begin to work with those customers to identify what sorts of information they want to share, those network effects that can really kick in like we saw even with Salt Lake City with the local agencies, the smaller agencies tending to follow the large. So there's some real advantages to that dynamic. One disadvantage is relying on big agencies means it's going to be more lumpy.
In the quarter, we certainly we had some pipeline that had it come in in the quarter, we would have seen significant growth over the fourth quarter. Some of those deals pushed out, it happens with larger agencies. So I would say probably for the balance of this year, we're going to continue to see some lumpier large orders that will sort of determine some of that quarter to quarter sequential noise, whether it's up or down. But I can tell you qualitatively, we've seen a major shift in the response of the market. People are no longer saying I actually presented at a Chiefs course in Louisiana about two weeks ago, where we get about 110 chiefs and senior administrators.
And at the beginning of my presentation, I asked how many of them saw their agencies moving major systems to the cloud. And I would say 80% of the hands went up. Two years ago, I think we might have seen 10% of the hands go up. So we're seeing a lot of those good qualitative responses. Obviously, we'd like to see sequential growth every quarter, but the large agencies are going to make it a bit lumpy.
And we expect the trend line will continue to be up even with that lumpiness. So that's kind of what we're focused on sort of the overall trend. Although as Rick said, we like to sort of see sequential growth. But I think as long as we're sort of seeing that trend line continue to be up into the right, we feel like we're on the right track.
Sure. Understood. And then just I guess sequentially from a revenue perspective, I know you don't give a lot of guidance. I had expected maybe a little bit of a you talked about a little pause as people agencies evaluate the X26P versus the X2. Certainly didn't seem like you saw much of one, if any sequentially.
Does it feel like kind of things get better from this level throughout the year?
I think it's obviously we felt very good about first quarter. We expected to see agencies that sort of who are evaluating X2 sort of wait. We still saw some of that in the quarter. I think that's still probably something we could see in Q2. But we feel very good to be able to put up these kinds of numbers with that backdrop of a new product being launched.
So I think we're sitting in a good position. I think as Rick said, we had a couple of deals get pushed from Q1 into Q2. So I think that helps a little bit with Q2. But as you know, this is a difficult business to forecast. But we feel very good about sort of where we're sitting overall with a large amount of the North American business not having upgraded yet, but we're certainly seeing continued traction there.
Sure. Okay. Thank you.
Thank you. Our next question comes from the line of Paul Coster of JPMorgan. Your line is open. Please go ahead.
Thanks very much for taking my question. Rick, can you talk a little bit about the penetration of large accounts in North America with your video solutions? Where do we stand not just in terms of the percentage of large accounts that have even adopted it, but within those large accounts, what's the sort of penetration level and where do you expect it ultimately to go?
Okay. Great question. Most of the large agencies, I would say, are in early deployment. So if we look at the major the MCC or the major cities, we've got Pittsburgh with, I think, around 50 units, Mesa around 50, Fort Worth is around 50 to 100. We've got a number of others that are testing or that have made smaller purchases that we have not yet announced as we work through these.
Some of these are paid trials. I'd say it's probably another five to 10 agencies that are actively testing of the major cities, which get into the top 65, around 70 agencies in the country. We've seen some of those mid sized agencies like Bart and Modesto and now Chesapeake that have gone to full deployment. Obviously, we're excited and working hard to help get some of these major cities to really expand their programs. We do expect that to happen in several of those cities to have significant expansion by the end of this year.
We're also learning that one of the things that we're working hard at to help that happen is doing some integrations with some of their existing IT systems to be able to pass some information back and forth logistically. So for example, one of these agencies, they want the officers to be able to just record on and off all day and not have to tag any videos. And we could then match on the back end based on the time and date of who made the recording, we could pull tables from their record management system and have the evidence.com automatically do that tagging. That would remove any incremental work off of those officers, which is seen as a huge benefit. So we're working very closely with these customers, learning what are the next enhancements.
And again, being in a cloud model, it's great. We can roll out enhancements about every 90 days. And those types of things we think will help get these agencies from the 100 ish range up to much larger deployments. I'd also point out that perhaps new this quarter, we knew how major agencies beginning field trials in Brazil, The UK, Australasia and elsewhere in Europe. So don't want to give too many details until we're further into these tests, but we've been able to turn on instances through our cloud partner.
So we do have the ability to store data internationally that increases the comfort level of our international customers. And so we're into the sales process now globally.
And where are you seeing competition in this space and from whom?
Great question. There's a lot of guys making cameras out there. In Albuquerque, we saw they bought those little cameras you can buy in SkyMall for $150 Now they found they were replacing some of those. I don't know if it's the exact one from Sky Mall, but similar category. They found that we're replacing those one or two times a year in the field.
So for us to be able to upgrade them from $150 price point, obviously, to $800 or $900 price point, I think, shows that again, the industrialization we've done really pays off. And really the workflow, as we work with Albuquerque, they were burning officers had to download their own devices and burn them to CDs or DVDs. I think they had hundreds of thousands of disks they were dealing with. So untangling that's been a big advantage for us. Internationally, there are some local players in different countries.
I know in Australia, there's at least one on body camera maker. In France, we believe there is one. There's a couple in The UK. Some of them are doing software back ends. Typically, we're still seeing most of the business models we're facing or at least all of them that I'm aware currently are primarily hardware vendors where the software is like a free app sort of approach.
I don't know that we've seen somebody yet really make the heavy investment in building out the enterprise class software that becomes really the core. And over time, that's where again we see the real value out of the business. There was some in the media you probably saw. In one interview they asked us about Google Glass and how we see that coming. We've been selected as one of the early glass explorers.
We look at that as when that technology is commercialized. We're building our system the same way that we frankly partnered with Look See to make Axon Flex, taking right commercial technology and adapting to our marketplace. We see our strategy is building that ecosystem that partners with world class devices like iPhones and Android devices. So we're less focused on the hardware over time certainly will become commodity. We see the opportunity to solve the big data problem as a big one.
And we have not yet seen, I would say, a major competitor go there. Although, I would expect within the next year, we'll probably see some of the in car vendors that have done on premise digital evidence management solutions probably also start to make moves into the cloud. So we've got to continue to press our first mover advantage hard.
Or you could actually capture their data I imagine. But my last question is what percentage of revenue today is recurring? And then looking out over your forecasting horizons, how do you see that evolving for the company?
Is your question about the percentage of revenue that's recurring in the video business or across the whole business?
Well, it's really both. But obviously, the video is very much recurring. But I'm really keen to understand how you envisage this working for the whole company over the sort of five year period that you've talked about.
Yes, I mean, this is Dan. Yes, we do expect the recurring piece of video will grow over time. As I mentioned, we've got $2,000,000 of deferred revenue on the balance sheet right now just for the video business. And this quarter, the service piece of the revenue was about 10% of the total, and we expect that that percentage will increase over time. The overall business, we still sort of benefit from sort of the razor blade model and that roughly 30% of our sales are cartridges and other accessories.
And that's been a pretty predictable significant part of the business. And we expect the video as a service business, some of these early customers come back and now move from trials to deeper adoptions and buying the service. We expect that service revenue will grow over time.
Okay. Got it. But do you also anticipate hardware leasing to grow?
Yes. I mean, that's we didn't have a lot of the TTP deals this quarter, but it continues to generate a lot of interest from our customers. I think the good news is we continue to see cases where customers evaluate our TTP program and do a cash deal. That's perfect for us. I mean, part of it is just another tool for our salespeople to use and continue the conversation and make sure that the conversation doesn't stop with, hey, we're not sure we have enough budget to deploy this.
And in some cases, they've been able to actually find budget dollars and just make cash purchases, which is great.
Got it. Thank you.
Thanks.
Thank you. Our next question comes from the line of Glenn Mattson of Sidoti and Company. Your line is open. Please go ahead. Hi.
Good afternoon, gentlemen.
Real quick, housekeeping first. SG and A jumped this quarter. Is that first
off, do
you still have the same expectations for SG and A this year? And also, also, more conceptually on the video business, between the Rialto study and the ATT and CK in Boston and what a key role video played there, it almost feels like have we turned a corner? Are you starting to see a lot more interest? I mean, it seems like you have a lot more deal flow in the video business even in this second quarter. So basically, those two points.
Yes. Why don't you start with SG and A?
Yes. On the SG and A side, we do still have the same expectations that we'll see SG and A expenses go up about 10% year over year. So not any really not a change in strategy there. We saw this quarter, we saw about $500,000 of incremental legal expenses that in the quarter. But overall, we still feel comfortable that we'll be in sort of 10% growth with a lot of that growth being in customer facing roles to grow both the Video segment as well as the international part of the business.
On the other front, it's too early to say about the role of Video in Boston. I don't know that we have a good feel on whether that has an impact. Certainly, we also we've been sharing that study liberally. And actually, the first place we had an opportunity to gain customer reactions was we held what we call a Tech Summit here in Scottsdale about sixty days ago, where the Chief of Rialto came and presented his results before they were public. At that event, we had roughly 100 law enforcement officials from various agencies around the country.
And many of whom we've actually helped cover the travel cost because many of our budgets aren't allowing them to travel. So just to be able to make sure we had good attendance, we provided some grants to cover the travel costs. What we found was of the folks that came in, including some major agencies that I would say were skeptical the night before the conference at our welcome reception. By the evening after the conference, we saw market changes in their receptiveness. I'd say almost everyone I interacted with that was leaving the conference was of the tone that they were going to go back to their agencies and begin the process to deploy this technology.
We're now looking how we can scale that by moving those tech summit events around the country, by scheduling them around other events where senior law enforcement officials will be, other major conferences, so that it doesn't have the incremental travel costs or significant incremental travel costs. That's probably one of the biggest things we can do from a thought leadership perspective is getting the Chiefs to these events where they hear Chiefs like Chris Burbank, the Chief of Salt Lake, who's a speaker talking about how they're deploying multi agency model in Salt Lake, Chief from Rialto, Chief Halstead from Fort Worth talking about the benefits that they're seeing. So, yes, it feels to me like we've crossed a tipping point intellectually. Again, we need to be conservative about. We just don't know.
As we point out in the study, the innovator's dilemma, one of the challenges in modeling or analyzing or forecasting disruptive technologies is it's really hard, it's not impossible to do. We just don't know where we see that economic tipping point. But I think we're starting to see some evidence in the numbers that we're certainly on an upward slope. The question is what that ramp looks like.
Okay, great. I think that's it for me. Thanks, guys.
Thanks, Glenn.
Thank you. Our next question is from the line of Peter Mahone from Dougherty and Company.
Your line is open. Please go ahead. Yes. Good morning, guys. Just had one question.
Looking at the CEW segment, Dan, actually gross margin declined almost 200 basis points year over year. I was hoping that you could might kind of elaborate on that, especially after you guys talked about having more direct sales and things like that, that increased ASP. ASP? Yes. I think that's a good question.
I think it's really driven a little bit by the mix. Also as we sell more of the X26P units, we are offering trading credits to encourage our customers to do that. So while we'll see like maybe a higher ASP for cartridges and things like that for those parts of the business, we are offering trading credits. So that does have an impact on gross margin. Although we think that the trading credits, we see those as being a very successful way to drive the business.
So I think that small decrease in gross margin is really just driven by the trading credits that run through the income statement.
And most of the trading credits are against packages that include extended warranties. So part of this is probably related to a higher percentage of deferred revenue associated with a higher percentage of units being
purchased from warranties. That's right. And we are seeing as I mentioned, we are seeing that deferred revenue line of the balance sheet continue to grow pretty sharply, so which is again, I think to Paul's question earlier, I think again that becomes one more predictable part of the business. It's going to run-in every quarter because we know we're going to see that deferred revenue for warranties as well as the service on MSI comp come through each quarter. Got it.
And just to clarify, you guys have a trade in program on both the X2 and X26P. Is that correct? That is correct. Okay. And would you mind letting us know what those credits are at this point in time?
Yes. I believe it's $135 per annul for the second quarter. Okay, great. Thanks a lot, guys. All right.
Thank you.
Thank you. And ladies and gentlemen, that does conclude our Q and A session. I'd like to turn the conference back over to Mr. Smith for any closing remarks. Great.
Thank you very much. Well, we appreciate those of you who stuck with us through the whole call here and stuck with us as shareholders over the years. I think we're seeing the return on investments that we've made as we start to scale new parts of the business. I would also invite all of you to join us for our annual shareholder meeting, which will be May 23 at our headquarters here in Scottsdale in sunny Arizona. So come on out and join us then.
We'll have more updates on the business. And we look forward, if you can't make it then, to talking to you on our next quarterly results call, which should be in July. So thanks and have a great day.
Ladies and gentlemen, thank you for your participation in today's conference. This does conclude the program and you may all disconnect. Have a great rest of