Company Description
BowFlex Inc, manufactures and sells cardio and strength fitness products in the United States, Canada, Europe, the Middle East, Africa, and internationally.
It operates through two segments, Direct and Retail. The company offers cardio products, including connected-fitness bikes under the Bowflex C6, VeloCore and Schwinn IC4, Max Trainer, and Zero Runner brands; and treadmills, other exercise bikes, ellipticals, and subscription services.
It provides home gyms, dumbbells, kettlebell and barbell weights, and accessories under the Bowflex and SelectTech brands.
The company was formerly known as Nautilus, Inc. and changed its name to BowFlex Inc. in November 2023.
BowFlex Inc. was founded in 1986 and is headquartered in Vancouver, Washington. On March 4, 2024, BowFlex Inc., along with its affiliate, filed a voluntary petition for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the District of New Jersey.
The plan was later approved as Chapter 11 liquidation on August 19, 2024.
| Country | United States |
| Founded | 1986 |
| IPO Date | May 5, 1999 |
| Industry | Leisure |
| Sector | Consumer Discretionary |
| Employees | 46 |
| CEO | William B. McMahon |
Contact Details
Address: 2114 Main Street, Suite 100-341 Vancouver, Washington 98660 | |
| Phone | 360 585 8592 |
| Website | corporate.bowflex.com |
Stock Details
| Ticker Symbol | BFXXQ |
| Exchange | OTCMKTS |
| Stock Type | Common Stock |
| Fiscal Year | April - March |
| Reporting Currency | USD |
| CIK Code | 0001078207 |
| ISIN Number | US63910B1026 |
| Employer ID | 94-3002667 |
| SIC Code | 3949 |
Key Executives
| Name | Position |
|---|---|
| William B. McMahon | Special Assistant to the Chief Executive Officer |
| Robert D. Hoge | General Counsel and Chief Wind-Down Officer |
| Dave Wachsmuth | Senior Director of Finance |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Aug 21, 2024 | 8-K | Current Report |
| Aug 6, 2024 | 10-K | Annual Report |
| Jul 16, 2024 | 11-K | Annual report of employee stock purchase, savings and similar plans |
| Jun 28, 2024 | NT 11-K | Filing |
| Jun 28, 2024 | NT 10-K | Notification of inability to timely file Form 10-K 405, 10-K, 10-KSB 405, 10-KSB, 10-KT, or 10-KT405 |
| Apr 25, 2024 | 15F-12B | Filing |
| Apr 23, 2024 | 8-K | Current Report |
| Apr 16, 2024 | 8-K | Current Report |
| Apr 2, 2024 | EFFECT | Notice of Effectiveness |
| Mar 27, 2024 | S-8 POS | Securities to be offered to employees in employee benefit plans, post-effective amendments |