Welcome to the BellRing Brands First Quarter 2023 Earnings Conference Call and Webcast. Hosting the call today from BellRing Brands are Darcy Davenport, President and Chief Executive Officer, and Paul Rode, Chief Financial Officer. Today's call is being recorded and will be available for replay beginning at 12:00 P.M. Eastern Time. The dial-in number is 800-695-0671 and no passcode is required. At this time, all participants have been placed in a listen-only mode. It is now my pleasure to turn the floor over to Jennifer Meyer, Investor Relations of BellRing Brands for introductions. Ma'am, please begin.
Good morning, and thank you for joining us today for BellRing Brands' First Quarter Fiscal 2023 Earnings Call. With me today are Darcy Davenport, our President and CEO, and Paul Rode, our CFO. Darcy and Paul will begin with prepared remarks, and afterwards, we'll have a brief question and answer session. The press release and supplemental slide presentation that support these remarks are posted on our website in both the Investor Relations and the SEC filing sections at bellring.com. The release and slides are available on the SEC's website. Before we continue, I would like to remind you that this call will contain forward-looking statements which are subject to risks and uncertainties that should be carefully considered by investors as actual results could differ materially from these statements.
These forward-looking statements are current as of the date of this call, and management undertakes no obligation to update these statements. As a reminder, this call is being recorded and an audio replay will be available on our website. Finally, this call will discuss certain non-GAAP measures. For reconciliation of these non-GAAP measures to the nearest GAAP measure, see our press release issued yesterday and posted on our website. With that, I will turn the call over to Darcy.
Thanks, Jennifer. Thank you all for joining us. Last evening, we reported our first quarter results and posted a supplemental presentation to our website. I'm pleased to share that fiscal 2023 is off to a good start, with our first quarter results coming in ahead of our expectations. Net sales grew 18% over prior year and Adjusted EBITDA was at 42%. Overall net sales came in better than expected with slightly higher Premier Protein shake production that translated into stronger shipments. In addition, Adjusted EBITDA benefited from COGS favorability. I'm particularly encouraged that Premier Protein volumes returned to growth in Q1, and we are starting to see momentum grow. As you saw in yesterday's press release, we reaffirmed our fiscal 2023 outlook of net sales and raised the low end of our Adjusted EBITDA range. We don't expect major changes to the cadence we communicated last quarter.
Paul will provide more detail. Let's start with shake production. We saw significant growth this quarter in production as we lapped the worst of our capacity constraints. This growth allowed us to modestly increase inventory at our retailers, as well as increase our own inventory. Both have improved but are still not at optimal levels. Over the next few months, we expect most of our customers will be at normal levels, while we don't expect our internal inventory to fully recover until early 2024. Our shake capacity expansion plans are on track, with annual production expected to grow low double digits in fiscal 2023. Our new bottle co-manufacturer continues to scale up, with production improving each month throughout Q1. Our three new co-manufacturers for 2023 are tracking to plan.
Recall we have a small co-man that comes online late in Q2 with the step-up in production in Q4 with our two dedicated greenfield facilities coming online. Consequently, their benefit will not be fully realized until fiscal 2024. Our incremental capacity in 2024 is expected to be north of 20%, setting us up for many years of robust shake growth. Before reviewing category and brand updates, I want to share that we have changed our sources for tracked consumption as well as household penetration. These changes are outlined in greater detail in our supplemental presentation. In general, these new sources provide us with better coverage of our business and in turn, deeper, better insights. The convenient nutrition category remains strong, up 14% in Q1, accelerating compared to prior quarter. Ready to drink was up 18% and ready to mix up 28%.
Both segments are growing despite price increases and continued capacity constraints across the RTD competitive set. The sports nutrition segment is driving the category as more consumers pursue their fitness goals. The club channel is especially strong, with growth rates greater than 20% at top accounts. Protein as a macro trend continues to show a huge runway for growth. Premier Protein consumption returned to growth this quarter, showing remarkable strength. The brand grew 15% with solid growth across mass, food, and club. This momentum continued through January with consumption up 17%. E-commerce consumption growth was the only exception. It was hindered by the slower than anticipated scale-up at our new bottle co-man that we highlighted last quarter. Our key brand metrics reaffirm a long runway for sustained growth. Market share has stabilized at 18% for the past year, despite our reduced SKUs and limited demand-driving activities.
Premier Protein shakes lead in velocities with all SKUs performing in the top third in tracked channels. TDPs experienced small sequential gains this quarter, reflecting more inventory on shelf. As we discussed last quarter, household penetration has softened as a result of our intentional pullback in flavors, promotion, and marketing. Despite this slowdown, Premier Protein still has the highest household penetration in the category, and our buy rate and repeat rates are holding steady, demonstrating the loyalty of our high-value buyers. We expect household penetration to rebound later this year as we reintroduce our full portfolio and restart light shake promotion and marketing. Premier Protein powders are a small but growing part of our portfolio. Powders currently have three flavors and are rapidly gaining distribution. The top two flavors, chocolate and vanilla, currently rank in the top 15% in tracked channels.
Consumption in the quarter was up 64% versus prior year. We launched our first-ever national marketing campaign in January. It's exciting to see the Premier Protein brand successfully expand formats. Turning to Dymatize. The brand had another great quarter, with consumption dollars up 30% across tracked and untracked channels. We saw strong double-digit growth in all key channels, driven by distribution gains, pricing, and promotions. Impressively, the momentum accelerated into January with consumption up 50%. As you may remember, we temporarily lost distribution at a key club customer last year. I'm happy to report we regained that distribution late in Q1, and consumption rates are already performing well. Dymatize's expansion in the mainstream accounts is propelling the brand, with market share, TDPs, and ACV reaching all-time highs this quarter.
We ended the quarter with 4.6% market share in tracked channels, up significantly versus year ago. Dymatize continues to add new households, with repeat and buy rates holding steady. In closing, we are making significant progress in our shake capacity expansion to grow and diversify our supply and deepen our competitive moats. Our high-growth category continues to accelerate above historic mid-single-digit growth rates with strong macro trend tailwinds. We are close to reintroducing our full range of Premier Protein shake flavors and restarting marketing and promotions. We have a robust innovation pipeline that will help fuel our growth in 2024 and beyond. We remain confident in the long-term outlook of BellRing and look forward to sharing our progress next quarter. Thank you for your continued support. I will now turn the call over to Paul.
Thanks, Darcy. Good morning, everyone. As Darcy highlighted, fiscal 2023 is off to a good start. Net sales for the quarter were $363 million, and Adjusted EBITDA was $85 million. Net sales grew 18% over prior year, and Adjusted EBITDA increased 42%, with strong Adjusted EBITDA margins of 23.4%. Starting with brand performance. Premier Protein net sales grew 23%. Higher average net selling prices contributed 18% to overall growth. Volumes grew 5%, reflecting increased shake production compared to a year ago and continued RTD category growth tailwinds. Net sales growth outpaced consumption growth in the quarter due to typical seasonality as well as continuing to build customer trade inventories back to optimal levels.
Dymatize net sales grew 3% compared to a year ago, benefiting from higher net pricing, distribution gains, and favorable product mix, offset partially by lower volumes. We are lapping our strategic decision to discontinue certain Dymatize products, which was a headwind to growth in Q1 and continues into Q2. Shipments into the international and domestic specialty channels, both of which have historically inconsistent shipment patterns, deloaded inventory during the quarter. The combination of shipment timing and the lapping of discontinued products was a 25% headwind to the net sales growth rate in the quarter. Excluding these items, net sales growth tracks closer to consumption growth. Gross profit of $122 million grew 34%, with gross margins of 33.6%, up 350 basis points.
The increase in gross margin was partially driven by production attainment fees from our shake co-manufacturers, as well as the lapping of prior-year supply chain inefficiencies. Excluding these impacts, gross margins increased 120 basis points compared to a year ago as our pricing actions offset significant inflation. Excluding one-time separation cost, SG&A expenses increased $6.6 million compared to last year and were flat as a percentage of net sales. Before reviewing our outlook, I would like to make a few comments on cash flow and liquidity. We generated $36 million in cash flow from operations in the first quarter. We expect to generate much higher cash flow in fiscal 2023, particularly in the second half, with the full year more in line with our historical EBITDA cash flow conversion rate.
With respect to our share repurchases this quarter, we bought 1.8 million shares at an average price of $23.33 per share. Our remaining share repurchase authorization is $29 million. As of December 31, net debt was $910 million, and net leverage was 3.1x , down almost a full turn from the spin-off last March. With our expected EBITDA growth and strong cash flow generation, we continue to anticipate net leverage to be lower than 2.5x by the end of fiscal 2023. Turning to our outlook. We are maintaining our guidance for net sales of $1.56 billion-$1.64 billion and raising our Adjusted EBITDA range of $306 million-$325 million.
We continue to expect sales to sequentially grow each quarter as RTD shake production increases. Our pricing actions on Premier Protein shakes are offsetting significant inflation on protein and other input costs. However, we expect gross margins to sequentially decline from the first quarter as protein and packaging costs step up. We continue to expect Adjusted EBITDA dollar growth to be weighted toward the first half of 2023, which has a greater benefit for pricing actions, while the second half of 2023 has further inflationary impacts and incremental brand building investments. For the second quarter, we expect high teens net sales percentage growth compared to prior year. Pricing continues to be the primary sales growth driver. Similar to Q1, we expect Q2 Adjusted EBITDA dollars to grow significantly from prior year, driven by increased net sales.
Adjusted EBITDA margins are expected to be similar to prior year as gross margin improvements are largely offset by higher marketing spend to support Premier Protein powders and Dymatize. Before wrapping up, I want to provide an update on our relationship with Post Holdings. During the first quarter, Post sold its remaining shares of our common stock and has completely exited its ownership of BellRing. Post has been a great partner over the years, and we are grateful for their guidance and stewardship. Post will continue to provide services through a master services agreement, and Robert Vitale will remain in his role as Executive Chairman of the Board. In closing, our momentum continues to grow. Our strong Q1 results gives us greater confidence in our full year outlook and long-term growth prospects. I will now turn it over to the operator for questions.
Thank you. At this time, if you would like to ask a question, please press the star and one key on your touch-tone phone. You may remove yourself from the queue at any time by pressing star two. Once again, that is star one to ask a question. Our first question will come from David Palmer with Evercore ISI. Your line is open.
Thanks. I think you just made a comment there about promotions and marketing for the rest, that there would be some step-ups there. Could you maybe give some color or some numbers around how much you would expect promotion spending and marketing to be up for the rest of fiscal 2023 and how we should think about the implications for the model?
Sure. I'll start with marketing. From a marketing perspective, we do expect marketing or advertising and promotion to step up in the second quarter. We've expected to be in the, you know, 3%-4% of net sales range for the second quarter. For the full year, we expect our advertising and promotion spend to be in the mid 2%, and really that's pretty consistent first half and second half with again the highest spend in the second quarter. From a promotion perspective on shakes, We are doing some light promotion primarily in the second half, but it's not a significant drag. It does impact the fourth quarter margin a bit, but that's not a significant driver.
Thanks. Just, maybe a comment about the competitive environment you see for Premier Protein these days. We do see some smaller competitors that appear to be at least benefiting from a limited capacity across the industry for some of the for some players. Could you just talk about the competitive environment and how you see that shaping up through the rest of your fiscal year? Thank you.
The competitive environment hasn't changed a ton since kind of the last quarter and before. I would say the same themes have continued. A few more people have taken pricing this last quarter, including us, within RTDs, and then, capacity constraints kind of across the competitive set have continued. TDPs for the category are actually down about 6% for RTDs. To your question about smaller, you know, we are seeing some smaller brands pick up some TDPs.
I think what should happen is if you kind of look forward as some of these brands that have had capacity constraints like ourselves start reintroducing our full line and then accelerating with innovation, et cetera, I think that, you know, you'll see a combination of expansion of the category, the RTD category from a shelf space perspective, as well as just, you know, picking up from some of the competitors that, you know, aren't necessarily performing to the levels that the big brands can.
Thank you.
Thanks.
Thank you. Our next question will come from Jason English with Goldman Sachs. Your line is open.
Hey, good morning, folks. Thanks for slotting me in. I guess I'll go with two here. Starting with the PET bottle supply. When you first kind of brought it online, it was, it brought and was expected to not only bring a substantial amount of capacity, but I believe it was also, gonna bring a substantial amount of cost savings, allowing you to effectively get the margin profile on PET bottles down in line with your Tetra Pak. Given the challenges so far since you've onboarded that, where do we stand in terms of absolute magnitude of capacity at run rate, as well as that margin position?
Thanks, Jason English. I'll hit the capacity and I'll let Paul Rode hit the cost savings. From a capacity standpoint, we have improved, so you are exactly right. The plans were to expand it quite dramatically. Last quarter, like I said in my prepared remarks, that we increased every month from a run rate standpoint. Actually, Q1 is pretty close to where our run rate needs to be or where we assumed it would be for the whole year. It steps up a little bit. We are expecting it to step up a little bit in the back half. But we saw some real improvement this quarter, which was needed and nice to see. I would say, you know, we're very close to the run rate we need to be for the rest of the year.
It absolutely is a big cost savings. You, you described it well that it was gonna be consistent with, you know, pretty close to Dymatize. Paul, do you wanna add anything on cost savings?
No, I think you covered. We certainly do. We are realizing benefits on costs from this switch. You know, it's definitely benefiting us in the first half, and then obviously we'll start lapping as we get later in the year. Yeah, we're seeing the benefits from this relationship.
Yeah, Jason, the only other thing I would just add is there's also a fair amount of sustainability improvements with this change around just the amount of plastic that is actually used in these PETs. There's a real benefit to the change on that front as well.
That's good to hear. I'm more enthused about the potential to allow you to enter C stores for that format, though. Sticking on the topic of cost, the whey protein prices have come in quite a bit. Like, they've been falling fast, which is really encouraging to see. You made comments last quarter about sort of hedge timing. Question to you, where do your hedges stand, and when can we expect to see these lower prices roll through your P&L?
You know, our biggest cost is actually milk protein and then whey proteins on the powder. Milk is on the shakes and whey protein on the powders. We're coming through really kind of the peak of the protein costs, especially on the milk proteins here in the second into the third quarter. We do expect that our protein costs will start to pull back. Whey protein is to your point, falling more dramatically. We will see perhaps some benefits that starting as early as Q4. Really, I think most of the year-over-year tailwinds will come more in fiscal 2024.
As we go through the rest of the year, the magnitude of the headwinds from protein decline as we go through into Q3 into Q4, It's still net a headwind as we just get through the peak of the market. There's a lag time from the time we procure protein to the time it rolls through our cost of goods sold, That's somewhere in the six to nine month, depending on how far out we are. We expect the peak of that to hit us this quarter into next.
Understood. Thanks a lot. I'll pass it on.
Thank you.
Thank you. Our next question will come from Ken Goldman with J.P. Morgan. Your line is open.
Hi. Thanks. Just to build on your answer to Jason's question there. Historically, you know, your gross margin has gone up or down a little more, I think, than most companies that we cover. Part of that, I think, is because of the underlying movements in non-fat dry milk and in whey protein. I guess my question is, as you look ahead, is there any reason to think that as those prices remain lower, if they remain lower, that you'll have to discount your products more heavily? You know, you have such. You know, you're still capacity constrained, the industry is still capacity constrained. I guess my question is: Should we assume in for modeling purposes that as these costs come down, your gross margin should increase and you won't have to give back a significant amount of that pricing?
That's, I guess, the way to ask it.
Yeah. I'll start and then Darcy, if you wanna touch on just discounting. You know, there's a couple pieces of this in play that you have to consider. Yes, as we go into 2024, we'd expect to see some headwinds on protein. We are seeing inflation in other places, especially starting in the second half, which is around packaging and some of our other manufacturing costs. Keep in mind that we're also in a year where we're doing very little promotional spend. As we go into 2024, you have the dynamic of protein costs going down, but the thinking is that, you know, we are going to invest in brand building and more into the promotional side of it.
Net-net, you know, I think gross margins ought to bounce up a bit next year, but those are the two primary things that are in play. On whey protein, because the magnitude of the change is so dramatic, we should see gross margins for powders, you know, come up quite nicely from where they are right now. On shakes, it's really a trade-off between, you know, protein costs coming down and obviously restarting the promotional activity. Net-net, I would expect that to be a favorable. The other thing I wanna mention, I think Jason asked this and maybe I didn't get to it, which is we're covered on our, on our proteins about 75%-80% at this point for fiscal 2023.
Thank you for that. You know, in e-commerce, I'm just curious for an update there. It doesn't seem like it's quite as strong as for other channels in Premier. Just curious for your strategy there and, you know, for the outlook for the year, if that's changed at all.
Yeah, you're right. It was the only channel that was down a little bit for the quarter. Just a reminder that for our e-com business, about 50% is Premier and about 50% is Dymatize. Dymatize is actually up quite nicely. On the Premier side, yeah, our issues are still stemming from the bottle co-man constraints. that we talked about last quarter. We've had kind of continued challenges getting our flavors, you know, all flavors back in stock at one of the key retailers. They are tight on warehouse space and prioritizing promoted items, especially during the holiday time. We see this firsthand because Dymatize is promoting and they are fully in stock. You know, online, at this key retailer. We are actively working on Premier, getting it back.
I do believe we have the inventory. They need the inventory. You know, I believe that this will be solved, you know, kind of in the next several months, hopefully sooner than later. One thing I will just remind you that e-commerce in total for our business is only about 10%. It's an important channel. We want to get it on track because it is one of the areas, it's one of the channels that we build households, we get trial, it is still a fairly small part of our business.
Thank you so much.
Yeah.
Thank you. Our next question will come from Pamela Kaufman with Morgan Stanley. Your line is open.
Hi. Good morning.
Good morning.
Given that the production capacity is improving better than you expected, can you talk about any changes in your advertising or promotion plans? Is that driving any change in your plans for the year there? I guess, how are you thinking about the further recovery in TDPs over the course of the year? Can they approach 2021 levels given improving supply?
Promotion and marketing. We are fairly consistent with what we communicated before. Our plan is just to remind you, we will, we are doing some marketing, as Paul said, in Q2 around mostly non-shake items. We're actually marketing more of our, of Dymatize as well as Premier Protein powder. Basically, any product that we have, you know, ample supply on, we'll come back toward the end of, kind of back half marketing, our shakes. We'll start getting back into marketing there. That was really always the plan. From a promotion standpoint, again, consistent with what we talked about before, we're looking at light promotion, but not until Q4. That's kind of answers the promotion and marketing piece.
On TDPs, we are seeing, I assume you're talking about TDPs on shakes. We are seeing some, you know, slight improvements this quarter, and that's really having to do with just better in-stocks. We'll continue to see that through next quarter, with the reintroduction of, our pause SKUs, which will hit in Q3. We'll start seeing, again, some bump up of TDPs, but it's not gonna be dramatic. You know, we're waiting on resets to happen, and that will happen in the kind of late spring, which really is Q3 for us, and then into Q4. As far as 2021 levels, honestly, I think that it's gonna take, I would say Q4, Q1, probably Q1 of 2024 to really get back to 2021 levels. We'll be consecutively improving every single quarter, I think.
Great. Thank you. Then just on Dymatize, can you elaborate on what's impacted the performance this quarter and how you're thinking about Dymatize growth over the rest of the year?
Sure. There were two items that were headwinds to the quarter. The first is we did see some shipments pulled. We had some shipments into specialty international that was stronger in Q4 that deloaded in the first quarter. That was about 15 of the 25% headwind. Then we were lacking discontinued products, which we've called out over the last couple of quarters as a headwind that we will see continue into the second quarter. Those are the two primary items. If you pull out that, those two combined were about a 25% headwind that gets you closer to the consumption growth, which was up 30%. We really feel like it's, you know, the brand is doing well and from a consumption perspective, it's doing really well in FDM and e-commerce.
We're just, we just have some shipment timing items and the decision we made last year on discoed items that are weighing it down.
I would just encourage everybody to focus on the consumption for Dymatize. The business is super healthy, and shipments can be a little lumpy in that business because international and specialty represent about 50% of the business, and those ordering patterns can really. You know, you can get three big orders one quarter and then one the next. Really focusing on consumption is the, you know, best barometer of the health of the business, and we've been consistently seeing double-digit growth.
Thank you.
Thanks.
Thank you. Our next question will come from Kaumil Gajrawala from Credit Suisse. Your line is open.
If I just may ask, your revenues came in, you know, quite nicely ahead of expectations. But you only brought up your guidance on the EBITDA side. Is there anything maybe timing related that we should be aware of as it relates to revenues?
Yeah. From an EBITDA perspective, we did bring up the bottom end of our range. That's largely reflecting some of the margin favorability that we saw in the first quarter. Really specifically, we saw the production attainment fees of about $3.8 million in the first quarter that we did not include in our original guidance. That is certainly a big part of the reason for raising on EBITDA.
Kaumil, I would just say on just the guidance piece, you know, strong start to the year, but it's early. We're being a little more conservative, and I think we wanna see another quarter before making any changes to our guidance.
Okay, got it. Anything you'd like to add on spring shelf resets, just maybe what the outlook? I think by now maybe you'd have a good sense on where you stand and how that lines up with your ability to supply.
Yeah, sure. I'll hit fall first. I think I talked about it a little last quarter, but I would say overall, both Dymatize. Let's just talk about product that we have supply, you know, the ample supply. Powder's really good. Dymatize premier powder is doing very well in actually both fall and spring resets. We've gotten, you know, store expansions, we've gotten new items in. I talked about in the prepared remarks around getting back club distribution on Dymatize, which was exciting. Looking forward, and then on. That actually applies to spring resets as well. When we're talking about shakes, our focus is, for spring, is reintroducing our pause SKUs. The three flavors that will be coming back in really March, April.
Actually it's more April, May, for the spring resets. It's looking good. Most places, they're excited to get our full line back, and we're expecting. Everywhere where we've heard for spring, they've taken all the three items, so feeling pretty good about resets.
All right, thank you. Our next question will come from Chris Growe with Stifel. Your line is open.
Thank you. Good morning.
Morning.
Morning.
I had a quick question for you, if I could. Just understand, you mentioned having stronger production this quarter. Was that just a one quarter factor, or are you seeing that, you know, kind of continue through the year? I guess ultimately, I'm just curious if your volume growth expectations for the year have changed if you're seeing a stronger rate of production from your manufacturers.
Yes, we have stronger production this quarter. You know, I will say that we are lapping kind of the worst of our capacity constraints last year. We're lapping a low number, but we did have strong about 20% production growth. We were very pleased with that. As far as our full year, we're still expecting to be, you know, we talked about low double-digit growth as having for production. Although I think we're feeling better about that after getting the first quarter under our belt, and hopeful we'll over deliver that, but right now I think that it's still a good number to go on.
Related, would you expect to ship ahead of consumption in the second quarter again? Is this we're still in inventory and rebuilding mode, is that right?
I would expect shipment to consumption to be closer tracking in the second quarter. We may see a little bit of build. As we get into the second half, as we start to relaunch some of the flavors, we may, you know, we'd expect to see that shipments may be slightly ahead of consumption. I think we'll be a little bit more balanced as we go forward, as we close kind of the remaining gaps on shelf, you know, we'll ship a little bit ahead, but it should be a better balance as we go forward, I think.
Okay. Then just one final question. The production attainment fees, is that a one-time factor? Do those continue? Just wanna understand how that could affect the business in the future. I'm finished here. Thank you.
Sure. Yeah. Those specifically related to a contract period that has now passed, so it is based, you know, it's basically a minimum volume commitment that, is over a contract period. We're not expecting to have further production attainment fees as we go forward.
Thank you.
Thank you. Our next question will come from John Baumgartner with Mizuho Securities. Your line is open.
Good morning. Thanks for the question.
Hey, John.
Darcy, I just wanted to touch first off on your change in the data providers, especially the move to Numerator. What, what have you sort of learned, if anything, from seeing those expanded, you, the data, the insights there? Are you thinking any differently about, you know, penetration now? Are you reassessing how or how much you need to market Premier brand going forward? Is there any impact on how you think about channel expansion? Just any, anything there would be helpful. Thank you.
John, I would love to get this question next quarter. We just changed. It is, you know, a ton of new information. Our focus for the last quarter has really been reconciling the old data with the new data, making sure that we feel good about it. That has really been our focus. The team is digging in to really mine the data because I think you know this, is that there is a ton of wonderful kind of insights in there, but we've only gotten the really, the top level at this point. You know, the main reason for the switch is it's, you know, both Numerator and IRI actually, we have better coverage over our business, especially when it comes to e-commerce and specialty.
It was a good move for us just from a coverage standpoint. Just the depth of insights that I think we're going to get from on the Numerator side will be great, but we haven't even scratched the surface right now. Ask me that next quarter.
Okay. I'll save that for next quarter. And my follow-up on the innovation and the Good Night product. I think it's a big step for Premier moving into functional as opposed to just flavor introductions. I imagine there's likely more on the way from that pipeline. You know, based on the research you've done, how are you thinking about the roles that Premier and Dymatize can play in functional going forward? Are there certain segments of functional you think lend better to one or the other? You know, is it fair to think these products will be at least, you know, gross margin neutral, if not accretive, you know, when they get to a normalized basis? Thank you.
Yeah. We don't look at it necessarily on functional or not functional. Our innovation strategy is all about incrementality. If you think of looking at our pipeline, it's either incremental users, so incremental consumers or incremental occasions. This one is perfectly aligned to the occasions side of things. I think we will also get some incremental users, but this is all about occasions. Our 30-gram shakes are mostly consumed in the morning. Obviously, Good Night is a nighttime beverage. This is a limited launch. It's three flavors on RTDs, one on powder, and it is just a test launch this year. We're kind of dipping our toe in it. Early results, but very early, are encouraging.
I think it's exciting to see some of the online reviews and consumers really getting it, you know, really understanding that this is designed to be a new occasion. It has a great name for it. But in general, if you think of our innovation strategy on both brands, it's all about incremental. If that overlaps with, you know, more function and leading into function, I think that's great. Again, our focus is being incremental to the current line.
Okay. Thank you very much.
Thanks.
Thank you. Our next question will come from Ben Bienvenu with Stephens. Your line is open.
Hey, guys. Jim Salera,in for Ben. Congrats on a good quarter. I wanted to ask on, food and mass, you know, you guys posted really strong results there. Is that just because the in-stock rate is improving as the capacity constraints, start to alleviate? Can you just give us some detail on what's going on there?
I assume, Jim, you're talking about Premier?
Yes, go ahead.
Although both brands had a great quarter in FDM. Yes, on Premier, that channel, like FDM, those channels were most affected by our capacity constraints last year. Yeah. Better in-stock rates are really driving those improvements. We've gotten some minor distribution gains, just really more stores that are factoring in as well. The primary reason is just better in-stocks. I think you know this, but, you know, our biggest opportunity really is FDM. I think we'll continue to see strong growth within those channels from here on out.
Is there certain things that you guys hit, whether it's consistency in stock or maybe shelf velocity, that you guys can move from kind of in aisle to the end cap? because I know sometimes in the, in the mass channel, the shopper might not go into the aisle where the shakes are if they're not specifically looking for them. You can allow more visibility on the end cap. Is there anything, metric that you need to hit to maybe start to see some of those shifts in the store?
just improved, yeah, improved in-stocks. We need to have enough product that not only are we filling out the shelves, but we have extra product that we can also fill up the end cap. Directly related to production capacity, it will flow in. We've been asked by many customers if we can do end caps. We've held off. We actually did get some display in January, but in a couple stores. In general, this is a capacity thing. We just need more product, so then we can fill up the shelves.
Okay, great. Thanks. I'll pass it on.
Thanks.
Thank you. Our next question will come from Bryan Spillane with Bank of America. Your line is open.
Hey, thank you, operator. Good morning, everyone. I just wanted to start with just a clarification first, then I had one question. I think Darcy, in the prepared remarks, you mentioned that in 2024 you'd have 20% incremental capacity or extra capacity available for Premier shakes. I just wanna make sure the 20% you're talking about is volume, right, not revenue?
Correct.
Okay. Thank you. Then I guess this question is for both you, Darcy, and Paul. As we're kind of thinking about, modeling out beyond even next year, so kind of thinking about, you know, fiscal 2025, and kind of normalization of margins. you know, I guess at the peak, gross margins were 36% and EBITDA margins were, you know, in the mid-20s. obviously there were some anomalies, right, that affected gross margins then. I think promotions you weren't promoting as much. I guess as we're trying to model the business going forward, right, and trying to balance, you know, margins but also funding growth and given just, you know, you've got more co-man capacity, I think there's some structural costs here that are higher, but you've priced.
Just, you know, is a, you know, is a mid-30s gross margin still achievable? Should it be maybe more low 30s? How that translates to EBITDA margins. Just really trying to understand how much leverage might be in this business as we kinda move into the out years, or whether we should be thinking about more, you know, kind of the you know, funding the revenues and revenues being the bigger driver of EBITDA growth in the out years.
Sure. I can start, and then Darcy, feel free to jump in. You mentioned some of the margins in the past. I think some of those peak margins were during the time, when we had capacity constraints a few years ago. At that time, protein costs were relatively low and we pulled all of our promotion to marketing, we always called those kind of outsized margins, the mid, you know, the mid to upper 30 margins and the EBITDA margins in the 23%-25% range. You know, as we go forward, really the way we think about the business is that, you know, our gross margins historically, if you kind of strip out some of those, unusual periods, were more in that 32%-34% range.
I do believe our gross margins can be in that range over the long term. With, you know, our spend behind promotion and our investments into marketing, we still think, you know, EBITDA margins, we obviously our algorithm is 18%-20% EBITDA margins. We've typically been on the mid to upper side of that. I still think that is certainly achievable, perhaps above that as we do gain leverage. I think most of the leverage will be primarily at the G&A line. We would likely get some within gross margin as well, but I do think it's G&A leverage that we would get. As we think about it, I think the long-term algorithm is a good proxy for EBITDA margins on the upper half of that.
Like I said, gross margins in the 32%-34% range is how we think about it long term.
Okay. Thank you.
Yeah.
Yeah.
Bryan, just a note on just the cadence. Obviously, the margins, specifically EBITDA margins can range from a quarterly basis. Q1's always the highest 'cause we don't do a lot of marketing. Then Q2 is usually the lowest because it's the big time when new consumers come into the category. New year, new you, and usually we market on the heavier side. Then kind of flat Q3, Q4. That's usually the cadence of EBITDA margins.
Okay. Thanks. That's helpful. If I just squeeze one more in, just thinking about, again, beyond next year, just longer term. Maybe this you'll be better equipped to answer this when John Baumgartner re-asks his question about household penetration in the data. Do you have a measure or a sense of just, you know, you have a sense of household penetration, but brand awareness? I guess what I'm thinking of is just is brand awareness greater or less than household penetration? You know, I guess if it's greater than, that means if there's more availability, that household penetration would ramp faster. If brand awareness is still lagging penetration in some way, then, you know, perhaps it needs, you know, there needs to be, you know, a step up in marketing.
Just trying to understand kind of, you know, people's awareness of the brand versus household penetration.
I think it's the funnel, right? You have to be aware before you can try and then. Yeah, I think that our opportunity is definitely kind of the top part of the funnel, which is getting people aware of the brand. You know, we have decent kind of aided awareness. Have you heard of Premier Protein? Where we have some big opportunity is the unaided is, you know, name a convenient nutrition RTD brand and them to come back with Premier Protein. I think there's definitely, we've been dark. I think this is where I think we all kind of forget 'cause we're close to the story. You know, we've really been dark on marketing and promotion for over a year plus.
We've got some work to do to get back on and get in consumers' kind of vocabulary. I think what's so encouraging for me is even during this period of time when we haven't been marketing and promoting, we're holding on to, you know, we lost a little bit of household pen, but we're really holding on to those high value loyal consumers. And our loyalty metrics are showing that. I think that, we've got some work to do definitely on aided, and that would be or on unaided awareness, and that will be the start.
Great. Thanks. Thanks, Darcy. Thanks, Paul.
Thanks.
Thank you.
Thank you. Our next question will come from Bill Chappell with Truist. Your line is open.
Thanks. Good morning.
Good morning, Bill.
Just trying to understand kinda how the demand or volumes grow over the next, as we move, especially into 2024. Specifically, I mean, if you look at the scanner data, you know, in 2022, volumes for kind of your business and the whole category were flat to down. I'm trying to understand is that, you know, the thought is the pricing is there, the capacity constraints, you know, and how does it really change as you get more capacity, I mean, to get consumers back into the, you know, just to grow those volumes again, is it coming through the track channels or is it coming back from the club? Can you grow even faster on the club channel?
Yeah, both. You're right. Volumes have been pretty, you know, depending on the quarter, slightly down in the category, or, you know, kind of flattish in 2022. That was a response to both you know, a fair amount of pricing, but also capacity constraints. I mean, I said in, I think an earlier question that PDPs for the category was down 6%. Just a lot of capacity constraints and issues across the competitive set. As we look forward and, you know, improve capacity, improve in stocks, and, you know, start getting back to demand drivers, I don't see a lot more pricing coming into play this coming year. Yeah, I think you'll start seeing volume improvement.
We started seeing for Premier, volume increases this quarter, which again, was nice to see. From where is it coming from tracked and untracked? I think we expect both. We'll have bigger increases in likely kind of the food drug mass area because they were the hardest hit by the capacity constraints. We still see upside, on club. What we've seen in the past, which I expect will be the same for the future, is we often get new households, a new trial within both e-commerce as well as FDM channels. As, you know, we have this 50% repeat rate. As consumers repeat and become everyday users, they often repeat within the club channel because they want bigger packs at a cheaper price.
The whole model that has gotten us here, I think will continue in the future. You'll see growth, volume growth within both tracked and untracked channels.
I guess I'm trying to understand, like, it seems like you're modeling or you're, we're looking for kind of a soft landing as you over the next three quarters lap, you know, the double-digit pricing, and at the same time capacity comes up and volumes need to accelerate. Do you see that taking a few quarters to adjust, or is it that simple of if you can get, you know, kind of the full set at the track channels like you have right now with the club channels, that the volumes pick up pretty quickly?
Not sure I'm totally tracking your question.
I mean, I'm just trying to understand, you know, how you look over the next three, four quarters as you lap the price increase, but volume doesn't. Are you expecting volume to pick up that quickly to offset it?
Yeah. Paul, you wanna talk about cadence of volume?
Sure. You know, we do expect volume to grow for Premier as production comes online. The key drivers for that are, you know, we will relaunch some of the flavors that we aren't currently selling. We talked about having some light promotion in the latter part, as we get into the next fiscal year, you know, obviously our current thinking is that it'll be more of a normal promotional cadence of promotions in club, which drive a lot of volume. I also wanna just highlight that we still have a pricing benefit for shakes in the second half. We took a price increase in October of this year.
While in the first half we get the benefit of kind of two price increases, the one we took last April and the October one of this year, in the second half, we still get a price, you know, pricing benefit in the second half related to the, to the current year price increase. We still see a mix of volume and pricing benefits in the second half, but volume does become a more significant contributor in the second half than it was than we expect to be in the first, and that's because of the production coming online.
Got it. Thanks so much.
Thanks, Bill.
Thank you. Our last question will come from Rob Dickerson with Jefferies. Your line is open.
Thanks. I just have a quick question longer term, then a quick follow-up. Darcy, I was just curious, you know, if we think longer term just around brand positioning, right? It seems like category's still strong or you're still holding share despite the reduction in TDPs recently. It sounds like there's still some new innovation kind of being generated in the pipeline. Yeah, if you step back and you think about the entire category and kind of the competitive backdrop, right? Usually when volumes are growing so much, there's usually increased competition, new innovation, repackaging. Just kind of, you know, very general question, do you kind of foresee, you know, any repackaging, design, coloring, what have you, needs as we think forward just in, I don't know, next two, three years? Got a quick follow-up.
I'm assuming you're talking about Premier?
Yes.
You know, we're always looking at those kind of things. I think that we've updated kind of the look and feel of Premier over time. I think from a brand positioning standpoint, we're feeling really good. All of our consumer research just continues to tell us kinda we have a tiger by the tail and this is, this kind of mainstream approachable protein is right on trend. I think that, you know, I think that the brand is positioned right. I think our challenge is just it is production, it's capacity, so then we can drive the message to more people. That is absolutely the focus.
Okay. Fair enough. Just quickly on cash flow, you know, look, you know, obviously with more production and weight coming down, you know, everything you talked about, you know, there's margin moving up and there's sales moving up, EBITDA's moving up, leverage is in a good spot, should be generating more free cash flow, you know, in your command. Not a lot of CapEx needs, at least for now. Just kind of generally speaking, again, you know, if cash flow starts to tick up, later this year, you know, definitely in the next fiscal year, you know, where would you kind of view priorities for cash allocation? That's it. Thanks.
Sure. Yeah. You, you're completely correct. You know, our business generates really strong cash flow, which obviously gives us a lot of optionality on the capital allocation side. Where we are today with our focus is on organic growth. We have a high bar for M&A. Really the capital allocation decisions are really between share buybacks and deleveraging, and the deleveraging is really primarily around paying down our revolver as the remainder of our debt is fixed. We still look at, you know, share buybacks as a prudent capital allocation option for us. We'll continue to assess that versus delevering as we go through the year. Keep in mind, we delever just through EBITDA growth. We'll get below 3x just with growing EBITDA.
It just gives us the optionality to look at share buybacks versus bringing down our revolver.
Great to hear. Thank you so much.
Thanks.
Thank you. Ladies and gentlemen, we have reached our allotted time for questions, and this does conclude today's program. We appreciate your participation, and you may disconnect at any time.