Company Description
Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United Staes and Mexico. It operates through two segments, Home Organization Products; and Beauty and Personal Care Products.
The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility.
The Beauty and Personal Care Products segment offers fragrances, colors, skin care products, and toiletries.
It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers.
The company is headquartered in El Arenal, Mexico. Betterware de México, S.A.P.I.
de C.V. is a subsidiary of Campalier S.A. de C.V.
| Country | Mexico |
| Founded | 1995 |
| Industry | Specialty Retail |
| Sector | Consumer Discretionary |
| Employees | 2,513 |
| CEO | Andres Chevallier |
Contact Details
Address: Cruce carretera GDL-Ameca-Huaxtla Km 5 El Arenal, JA 45350 Mexico | |
| Phone | 52 33 3836 0500 |
| Website | betterware.com.mx |
Stock Details
| Ticker Symbol | BWMX |
| Exchange | NYSE |
| Fiscal Year | January - December |
| Reporting Currency | MXN |
| CIK Code | 0001788257 |
| CUSIP Number | P1666E105 |
| ISIN Number | MX00BW020002 |
| SIC Code | 5961 |
Key Executives
| Name | Position |
|---|---|
| Andres Campos Chevallier | Group Chief Executive Officer, President and Director |
| Rodrigo Muñoz | Chief Financial Officer |
| José Carlos Gómez Rosales | Corporate Chief Operations and Logistics |
| Mauricio Alvarez Morphy | Corporate Chief Information Officer |
| Carlos Doormann | Corporate Chief Investor Relations and Strategy Projects |
| Rebeca Figueroa | Chief Commercial Model Officer |
| Pilar Sanchez Valdovinos | Managing Director of Jafra Mexico |
| Leonardo de Jesus Ayala Latapí | Corporate Chief Business Intelligence Officer |
| Travis Miller | Managing Director of Betterware US |
| Ana Cecilia Augusto | Managing Director of Betterware Andean Region (Ecuador, Peru, Colombia) |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Mar 6, 2025 | 6-K | Report of foreign issuer |
| Mar 4, 2025 | 6-K | Report of foreign issuer |
| Feb 27, 2025 | 6-K | Report of foreign issuer |
| Oct 24, 2024 | 6-K | Report of foreign issuer |
| Oct 16, 2024 | 6-K | Report of foreign issuer |
| Jul 25, 2024 | 6-K | Report of foreign issuer |
| Jun 6, 2024 | 25 | Filing |
| May 29, 2024 | CERT | Certification by an exchange approving securities for listing |
| May 28, 2024 | 8-A12B | Registration of securities |
| Apr 30, 2024 | 20-F | Annual and transition report of foreign private issuers |