Cars.com Inc. (CARS)
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May 1, 2026, 4:00 PM EDT - Market closed
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Earnings Call: Q1 2022

May 5, 2022

Operator

Good morning, and welcome to the Cars Q1 2022 earnings conference call. This call is being recorded and a live webcast can be found at investors.cars.com http://investors.cars.com. A replay of the webcast will be available until May 19. A copy of the accompanying slides can also be found on the company's investor relations website. I'd now like to turn the call over to Robbin Moore-Randolph, Director of Investor Relations.

Robbin Moore-Randolph
Director of Investor Relations, Cars.com

Good morning, everyone, and thank you for joining us. It's my pleasure to welcome you to Cars Q1 2022 conference call. With me this morning are Alex Vetter, CEO, and Jandy Tomy, Interim CFO. Alex will start by discussing business highlights from our Q1 , then Jandy will discuss our financial results in greater detail along with our 2022 outlook. We'll finish the call with Q&A. Before I turn the call over to Alex, I'd like to draw your attention to our forward-looking statements and the description and definition of non-GAAP financial measures, which can be found in our presentation. We will be discussing certain non-GAAP financial measures today, including adjusted EBITDA, adjusted EBITDA margin, adjusted operating expenses, and free cash flow.

Reconciliations of these non-GAAP measures to the most directly comparable GAAP measure can be found in the financial tables included with our earnings press release and in the appendix of the presentation. For more information, please refer to the risk factors included in our SEC filings, including those in our annual, quarterly, and current reports, which are available on the IR section of our website. We assume no obligation to update any forward-looking statements. Now, I'll turn the call over to Alex.

Alex Vetter
CEO, Cars.com

Thank you, Robbin, and welcome to our Q1 2022 earnings call. Our momentum continues, driven by robust dealer customer growth, ongoing product adoption, and record retention, resulting in continued revenue growth for the Q1 . Dealer revenue increased 6% compared to a year ago, and total revenue grew 3% in an inventory-constrained operating environment that has also impacted OEM and national revenue. Consumer demand remains strong and outpaces supply as new car production was muted as a result of the ongoing chip shortage. Sales of used cars, on the other hand, remain robust. This has led to elevated retail prices for both new and used cars and soaring profitability for brick-and-mortar dealers. The average retail prices for new and used vehicles listed on Cars.com increased 27% and 37% in the Q1 , respectively, as compared to the prior year.

Despite the current market conditions, dealers continue to value and adopt our industry-leading digital solutions. Our consistent value delivery resulted in us reaching 19,500 customers, the highest dealer count in more than 3 years, and an impressive 677 increase compared to last year, and 321 compared to the Q4 . This is tremendous growth, and we still have ample room to grow our dealer base with over 40,000 dealerships in the U.S. Our solutions are also attracting and retaining a wide spectrum of dealers with both franchise and independent, recognizing the exceptional value we provide across our platform. ARPD growth reflects the ongoing success of our core marketplace, website solutions, and our targeted advertising solution, Fuel, despite the impact of inventory shortages.

Dealers continue to invest in our digital solutions to add more touch points with consumers, which is underscored by our continued growth in website customers, reaching 5,500 at quarter end. This expanded network is creating substantial cross-selling opportunities for us to bring additional digital solutions to dealers who seek innovative ways to find and engage customers along the car buying journey. Our marketplace is vital to the success of consumers and dealers. We consistently generate sales from high-quality organic traffic more efficiently than our competitors. For the quarter, leads to dealers grew double digits and unique visitors increased 2% compared to a year ago. The majority of our traffic comes to us organically, largely driven by our strong consumer brand, the quality of our consumer experience, and our original editorial content that covers the most relevant and timely car shopping advice for consumers.

With the recent surge in interest for electric vehicles due to record high gas prices, we launched EV-related editorial content and a reimagined landing page with enhanced search functionality to guide shoppers deeper into the purchase funnel. This has generated incremental traffic to Cars.com and elevated our expertise in Google's electric car search results. Inventory searches for EVs are up nearly 200% year-over-year on our marketplace. Our new landing page, which hosts our comprehensive EV buying guide, delivered nearly a 400% increase in FCO traffic in March over the prior month. Our EV expertise has spurred significant national media attention this quarter, including a week-long exposure on the country's number one morning show, Good Morning America. Our leadership continues in Q2 with a second installment of our popular live stream event, where our editors share their EV expertise and answer consumer questions live.

We continue executing on our go-to-market strategy, demonstrating the full value of our platform, from our leading marketplace and traffic-driving editorial content to our industry-leading technology solutions. All of which empower dealers and OEMs to efficiently scale their business. Michelle Scalisi, Business Development Manager for Security Chrysler Dodge Jeep Ram in Amityville, New York, is one such customer. She leverages the full suite of CARS products and appreciates the value delivered from the connected CARS platform. Michelle says, and I quote, "Cars.com customers are more knowledgeable, and it's very rare that we don't sell them a car. Using CARS for our total solution, including Cars.com, Dealer Inspire, DealerRater, and FUEL brings everything together, making it easier to run our dealership." As evidenced by Michelle's testimonial, using our enterprise suite of solutions is a winning strategy. We had great success at the recent NADA convention, our industry's leading trade show.

In just three days, we closed nearly 200 sales across our business, including our newest solutions, CreditIQ and Accu-Trade. Our booth was packed with dealers wanting to learn more about our suite of solutions that are seamlessly integrated into our platform. I'm more than pleased with our strong performance and reception to our new digital solutions, which will begin to launch in the Q2 and have a larger revenue impact in 2023. By far, the biggest dealer need in the current inventory constrained environment is vehicle acquisition. It wasn't surprising that our most sought after solution was Accu-Trade, a digital vehicle acquisition, appraisal, and valuation solution. Dealers ranging from single store to multi-store operators are interested in the value and power of our solution to help them efficiently source inventory with the right valuation and appraisal data to help them buy cars with ease.

In March, we began piloting this solution in select markets and are expanding the pilot program during the Q2 . We're extending our end-to-end capabilities and equipping dealers with a much needed set of solutions to help them drive sales. Our digital financing solution, CreditIQ, also drew strong interest at NADA. We're in the early stages of online financing, but are seeing strong demand from dealers and household names in the auto finance industry who are excited to use our technology to reach larger end market audiences. The power of our platform is in our high intent audience with 148 million visits to Cars.com, plus an incremental 304 million visits across Dealer Inspire websites. Our opportunity continues to expand with the addition of Accu-Trade and CreditIQ, and we look forward to updating you on the rollout of these solutions.

In summary, once again, we delivered results in line with expectations, and I want to reiterate how pleased I am that our momentum continues. I'll now turn the call over to Jandy.

Jandy Tomy
Interim CFO, Cars.com

Thank you, Alex. I'm pleased with our solid start to the year. Revenue totaled $158 million, a 3% increase compared to the prior year. Dealer revenue grew 6% to $140 million as a result of 4% growth in dealer customers and 1% growth in ARPD, driven by strong customer retention rates and further adoption of our digital solutions. The ongoing inventory shortage continues to impact our OEM and national revenue, which was down 16% from a year ago. New car inventory isn't expected to begin to recover until the Q4 this year. Despite the macroeconomic headwinds associated with inventory shortages, inflation, and rising interest rates, our diversified business model gives us confidence that we'll deliver another year of solid growth. Turning to expenses.

For the quarter, total operating expenses were $147 million compared to $137 million a year ago. On an adjusted basis, operating expenses were $141 million, $10 million higher compared to the prior year. This increase is primarily due to an increase in marketing, including the return to an in-person NADA, as well as higher product and technology expense driven by higher compensation and consulting costs, including the addition of the integration of CreditIQ and Accu-Trade. Net income for the quarter totaled $4 million or $0.06 per diluted share, compared to $5 million or $0.08 per diluted share a year ago. We delivered adjusted EBITDA of $42 million or 27% of revenue within our guidance range. Margin for the quarter reflects our product mix, lower OEM and national revenue, and higher growth in our solutions business.

Now turning to our key metrics. Our business is underpinned by strong fundamentals. The value we deliver attracts and retains dealers, evidenced by growth of 321 dealers in the quarter, putting us at 19,500 dealer customers at quarter end. This is our highest number of dealer customers in more than three years. Our website business also continues to grow. As of March 31, we had 5,500 website customers, up 800 from a year ago. Dealer Inspire revenue in total grew 15% year-over-year. ARPD for the quarter grew 1% year-over-year, driven by growth in our digital solutions and fuel products. Generating unique, high quality traffic is something we've consistently delivered for our dealer and OEM customers.

For the Q1 , we had 26.6 million average monthly unique visitors and 148.5 million visits. We grew our UVs, which best represents in-market car shoppers, by 2% year-over-year, while traffic was down 5%. More importantly, our value delivery was up. We grew our leads to dealers 12% year-over-year. All of this despite inventory levels being down more than 30% year-over-year. For the quarter, cash provided by operating activities was $30 million, and free cash flow was $26 million, $18 million lower than the Q1 last year. This decline was primarily due to a $9 million cash tax refund that we received last year in the Q1 related to the CARES Act and higher compensation payments in the current year period.

During the quarter, we borrowed $45 million on our revolver, and together with cash on hand, funded the upfront purchase price of Accu-Trade, resulting in total debt outstanding of $520 million at quarter end and net leverage of 2.7x. Net leverage improved from 2.9x a year ago. While 2.7x is slightly above our target range of 2-2.5x, we are comfortable with this temporary step-up to fund M&A, given our consistent strong cash generation. We have $185 million available on our revolver, and our total liquidity was $215 million at the end of the quarter. With our strong balance sheet and modest net leverage, we began returning capital to shareholders.

In March, we made the first purchases under our recently authorized share repurchase program, buying 338,000 shares for a total of $5 million. Now turning to guidance. For the Q2 , we expect to deliver revenue between $161 million and $163 million, representing year-over-year growth of 3.5% to nearly 5%. This guidance reflects the continuation of our solid Q1 performance, as well as the ongoing industry-wide inventory shortage, which will continue to mute our growth. This low production environment further delays the new model releases and lower incentive spend have a negative impact on our OEM and national revenue specifically. While dealers are experiencing record profits and our retention rates remain strong, dealers and OEMs are less inclined to increase or shift their advertising budgets during this time.

We expect revenue growth to accelerate throughout the year as our growth in our subscription products accumulates, and we roll out and ramp up our newly acquired products. We are reaffirming our full-year expectation for revenue growth between 6% and 8%, with double-digit growth in the Q4 . Our guidance assumes inventory shortages begin to recover in the Q4 , and the macroeconomic environment does not have a worsening impact on car buying consumer behavior and dealer spending on products and solutions. Our expectation for the Q2 adjusted EBITDA margin of 26%-28% reflects the impact of our projected revenue mix with lower OEM revenue and growing solutions revenue, as well as higher year-over-year expenses as we continue to invest in marketing and in our people, including the integration and launch of our recently acquired dealer solutions.

Adjusted EBITDA margin is expected to approach 30% by the Q4 as revenue growth accelerates and OEM and national revenue begins to recover in connection with inventory. In conclusion, our business is well-positioned for continued growth. In particular, during this challenging macroeconomic environment, our team remains focused on execution and delivering value to our consumers, customers, and to our shareholders. With that, I'd like to turn the call back over to Alex.

Alex Vetter
CEO, Cars.com

Thank you, Jandy. I'm pleased with our progress in advancing our platform strategy, enabling OEMs and dealers to better compete in a rapidly evolving industry that's driven by changing consumer preferences. With that, we are ready to begin our Q&A. Operator?

Operator

Thank you. To remind everyone, to ask a question, just press star one on your telephone keypad. To withdraw your question, just press the pound key. Your first question comes from the line of Daniel Kurnos of The Benchmark Company. Your line is open.

Daniel Kurnos
Senior Equity Analyst, The Benchmark Company

Great, thanks. Good morning. Alex, nice result on the dealer customer growth. It's pretty positive, especially in this environment. Maybe just a couple of things. I know it's super early with the acquisitions you've made. You know, you are at NADA, you're having conversations. Jandy just made comments just about the tough environment. How are you thinking about things? I feel like I ask this a lot, but it's especially important now, I think. How are you thinking about things like bundling, trying to get these guys locked in, to either longer term commits or, you know, I know you are doing some piloting and testing right now, especially on the C2B side.

Just help us think through the strategy here and how it evolves maybe over the coming quarters in light of the backdrop and trying to, you know, just continue the strong dealer momentum that you've seen now that you have kind of a more robust product suite to offer.

Alex Vetter
CEO, Cars.com

Sure. Thanks, Dan. Good to hear your voice. Then we were very pleased with the dealer growth in the quarter and see a continued opportunity to add dealers to our platform because to your point, we've got a range of solutions that start from entry level to people like we feature on the call who participate with us across the full enterprise suite of solutions. I think that gives us tremendous flexibility to solve dealers' individual problems and then grow the relationship over time. You are seeing that in our strong ARPD in that we're able to get more solutions sold. When I look at the opportunities with both Accu-Trade and CreditIQ, keep in mind, these are opening up brand new TAMs for us.

On CreditIQ, you know, we've now been in active discussions with all the U.S. large lenders who are eager to figure out how they can better help compete for market share. Then on vehicle acquisition side, every dealer that we've talked to is interested in adding tools that will help them buy cars from the street. I think knowing that we have chosen solutions that meet the customer need gives us a wide net of opportunity on ARPD. Then certainly the cross-selling opportunity grows because, you know, your question about contracts, I would say we are less focused in trying to, quote, "lock dealers into long-term contracts." We're winning with value, and we're winning with service.

You know, our philosophy is we wanna win dealers based on our innovation, but we're gonna keep them with service and value delivery. I think that's what you see, double-digit lead delivery growth. Website solution sales continue to grow, and now these new products are gonna add to our capabilities.

Daniel Kurnos
Senior Equity Analyst, The Benchmark Company

Just to be clear, Alex, the conversations even in this environment, you know, obviously given you know, sort of the uncertainties from the macro front, you are basically trying to communicate though that you're having still very constructive conversation. There's no hesitation in these communications?

Alex Vetter
CEO, Cars.com

Yeah, no, I think. Well, first of all, we know that dealers are reporting record profits and they are also eager to shift their business aggressively towards tech. I think if there's been any softness, it's on things like, you know, FUEL and other, you know, broader marketing strategies in this environment because they are dealing with such limited inventory. On the technology solution side, there is an eagerness about how they can run their dealership with fewer resources relying on tech. And so again, I think the only areas that are soft right now for us would be OEMs, which obviously don't have product to push, and so they are not doing as much.

Daniel Kurnos
Senior Equity Analyst, The Benchmark Company

Got it. Just on the marketing front, Alex, you know, just as we kinda go forward throughout the year, we're understanding again sort of the tricky macro you guys are investing. You have got a bunch of, you know, stuff to invest against now, which I think, you know, is very telling for 2023. Just how do you balance, you know, kind of maintaining sort of healthy EBITDA levels, versus sort of going after, you know, the TAM expansion that you talked about, you know, over the coming quarters, you know, depending on how the environment evolves?

Jandy Tomy
Interim CFO, Cars.com

Hey, Dan, it's Jandy. It's a great question. I mean, it's one of the things that's so great about our business is the tremendously strong cash flow that we're consistently generating. It gives us a lot of options, right? Obviously we've been a company and continue to be a company that's very, very focused on profitability and cash flow. But in the end, we can use that cash flow to invest back into our business, which is what you're seeing with the numbers this year, right?

With the guidance we've given for the rest of the year, as well as our results here this quarter, we're putting a little bit more money back into marketing, into our people and into these acquisitions, which you see across our operating expenses. Certainly it's a balance, and as the revenue mix changes, we're mindful of you know the impacts to cash flow. We're constantly looking for you know investing back into growth into the business.

Daniel Kurnos
Senior Equity Analyst, The Benchmark Company

Got it. Thanks very much, and a solid start to the year.

Jandy Tomy
Interim CFO, Cars.com

Thanks, Dan.

Alex Vetter
CEO, Cars.com

Thanks, Dan.

Operator

Your next question comes from the line of Tom White of D.A. Davidson. Your line is open.

Tom White
Senior Equity Research Analyst, D.A. Davidson

Thank you. Good morning, guys. I guess first off, Alex, could you maybe talk a little bit about a little bit more about Accu-Trade, the solution there, and, you know, maybe how that offering is differentiated from some of the other competing, kind of similar digital platforms out there? I guess sort of as a follow-up there, should we anticipate any kind of like normalization in the growth rate of that business? I know it's still like super early, but I guess I'm just sort of looking forward to a period when local dealers' used inventory levels start to kinda normalize, and they start getting inventory from the more kinda traditional channels like, you know, like consumer trade-ins at the dealership.

You know, how do you sort of see the growth rate of the Accu-Trade business kind of behaving once that happens?

Alex Vetter
CEO, Cars.com

Sure. Well, Tom, we are in pilot right now with our dealer partners, and they're helping us develop the proper go-to-market here. I can flash a couple examples. I mean, dealerships are spending, in some cases, in excess of $10,000 a month on various tools from different suppliers that frankly, we can bring them all together through Accu-Trade. Whether that's pricing and analytics or trade-in widgets on their website or third-party services that allow them to source cars. You know, in many cases, dealerships have three to five different vendors trying to do these things for them at any given time. If you look at what Accu-Trade does, obviously our pilot go-to-market is on a subscription basis. You know, we do see an opportunity to enter into a variable model as well, particularly as we get into dealer-to-dealer trading.

You know, we are intentionally being somewhat disruptive on pricing because we believe that dealer network wants fewer tools from a smaller number of vendor providers, and we certainly are bringing a suite and enterprise strategy to the dealer network. I think when you look at the strength of Accu-Trade, it really comes down to a few things, such as their VIN-specific valuation capabilities that is far more precise than, say, generic make, model, you know, mileage type valuation tools in the market. We don't rely on third-party inspections and certainly we are backing up the Accu-Trade offer with a guarantee. We've got a lot of things that are helping dealers buy cars without any friction between them and the seller.

We are doing it in a Software as a Service type model where dealers know that we're enabling them to do this not just online but in their physical stores, in their service lanes. They are using Accu-Trade across their whole business and aren't using it as one narrow buying channel. You're gonna hear more about this next quarter as we reveal some of the success stories that we're finding in our pilot. There's no reason every dealer in the country wouldn't want Accu-Trade.

Jandy Tomy
Interim CFO, Cars.com

To further that point, there's no reason that a change in consumer behavior would impact the way dealers are looking to acquire vehicles, right? Value vehicles. This is something that they can continue to use as going forward, no reason to change and if the environment changes.

Alex Vetter
CEO, Cars.com

Right. Trade-ins at the dealership, they can use Accu-Trade to properly value the car and buy it on the spot in the physical form. Great point.

Tom White
Senior Equity Research Analyst, D.A. Davidson

Got it. I appreciate that, Jandy. Thanks. Just a quick follow-up. Apologies if I missed this, but did you guys comment on whether dealer count and ARPD grew for the core listings business this quarter?

Jandy Tomy
Interim CFO, Cars.com

It did.

Tom White
Senior Equity Research Analyst, D.A. Davidson

Okay. Terrific. Thanks so much, guys.

Alex Vetter
CEO, Cars.com

Thanks, Tom.

Jandy Tomy
Interim CFO, Cars.com

Thanks, Tom.

Operator

Your next question comes from the line of Naved Khan of Truist. Your line is open.

Naved Khan
Managing Director of Equity Research, B. Riley Securities

Hey, guys. Thanks for taking the question. This is Naved Khan from B. Riley Securities. Two questions, if I may. The first, it seems that dealer inventory appears to be improving, and we've seen some signs of used price inflation somewhat settling down. How do you expect these dynamics to drive marketplace revenue growth over time? The second, on the outlook for the EBITDA margin approaching 30% by Q4, how confident are you in OEM ad spend rebounding pre-COVID levels by then, given new car inventory now expected to recover into the latter half of the year? Thanks.

Alex Vetter
CEO, Cars.com

Sure. Well, first of all, I think even what's interesting, if you look at inventory levels on the new car side, we know those are down massively. If you know, the used car business still remains very robust and dealerships do have healthy levels of inventory, particularly those that are relying on tech to acquire cars and keep inventory levels flush. You know, I think even though the used car pricing is coming down, you know, our subscription model is somewhat tied to inventory levels. We think our ARPD strength is actually quite good considering inventory levels are down and most of the dealer additions that we've had over the last few quarters are coming in at a much lower subscription rate than, say, we were at a year ago because they just have lower overall inventory.

As inventory levels increase, it somewhat helps stabilize and/or even grow ARPD just being tied to that dynamic. I think, you know, the opportunity for us obviously is that. Well, Jandy, comment on the second part of your question.

Jandy Tomy
Interim CFO, Cars.com

Yeah. Yeah, absolutely. From an outlook perspective and the margins you were asking, the margins reaching 30% by the end of the year isn't necessarily directly tied to OEM revenue returning back to growth. I mean, we certainly are expecting it to not get worse. Well, it you know to recover and be rather flat by the end of the year from a year-over-year perspective. We are not assuming massive growth in OEM by the end of the year, more of a recovery and rather flat from a year-over-year perspective. That you know just to put a little bit of a finer point on that.

To Alex's point, I think the question that Tom asked at the end of his was about marketplace ARPD and dealer count growing. Dealer count from a marketplace perspective did grow. ARPD, though, there's several components of it, right? There's the solutions from a website perspective, there's FUEL, and then there's the core marketplace. The core marketplace ARPD was a bit down year-over-year. It's the solutions and the FUEL business that really drove the year-over-year growth. Like Alex just said, from inventory levels being down and new dealers coming in at lower rates, ARPD from just pure marketplace subscriptions was a little bit down year-over-year. I wanted to make sure I clarified that.

Naved Khan
Managing Director of Equity Research, B. Riley Securities

Awesome. Thank you.

Jandy Tomy
Interim CFO, Cars.com

Thank you.

Operator

Your next question comes from the line of Doug Arthur of Huber Research. Your line is open.

Doug Arthur
Managing Director, Huber Research Partners

Yeah, thanks. Jandy, just to clarify, are you saying the ARPD for the core listings business was down or that as well as total revenues attributed ex new solutions, ex FUEL, ex Dealer Inspire was down a little bit year over year?

Jandy Tomy
Interim CFO, Cars.com

You know what? I actually don't know the answer to that because we don't look at it broken out that way. You know what? Actually, no, here it is. It was up. Marketplace, just the core solutions.

Doug Arthur
Managing Director, Huber Research Partners

Yeah

Jandy Tomy
Interim CFO, Cars.com

was up year-over-year, driven by the customer growth.

Doug Arthur
Managing Director, Huber Research Partners

Okay. Because, I mean, if Alex, you said, I believe, if I caught that correctly, that new dealer, you know, core listing marketplace customers are coming in at a lower price. The new solutions, you know, adoption must be pretty strong given you're up in overall ARPD. Is that a fair reading of it?

Jandy Tomy
Interim CFO, Cars.com

Well, dealer customer growth, right? Just the customer count alone, even though it's coming in at a lower rate, it's still bringing in incremental revenue. Yeah, the combination of those two factors leads to revenue growth year-over-year. Does that answer your question?

Doug Arthur
Managing Director, Huber Research Partners

Yeah, yeah. Okay. Then just, you know, going back to the margin outlook, I mean, given the fact that there's a lot of demand variables here for the rest of the year, as you look at your expense, how you modulate expenses, particularly in marketing, how flexible do you feel, or how much flexibility do you feel you have on some of these expenses, depending on where revenues, you know, come in?

Jandy Tomy
Interim CFO, Cars.com

It's a fair question. I mean, we certainly have flexibility in different areas of the business. Marketing is one example. I think we've proven to be pretty strong operators, especially when you go back two years ago to COVID. I mean, I'm certainly not talking about pulling some of the levers that we did back then. There are other areas that we can look to try to curb spending if revenue winds up coming in softer.

Doug Arthur
Managing Director, Huber Research Partners

Okay, I got it. Thank you.

Jandy Tomy
Interim CFO, Cars.com

Thanks, Doug.

Alex Vetter
CEO, Cars.com

Thank you, Doug.

Operator

Again, everyone, if you would like to ask a question, just press star one on your telephone keypad. Your next question comes from the line of Gary Prestopino. Your line is open.

Gary Prestopino
Senior Research Analyst, Barrington Research

Thank you. Good morning, Alex, Jandy. Couple of questions here. First of all, when you're talking about closing nearly 200 deals in NADA, were most of those deals point solutions or, you know, did you also get a goodly amount of new dealers looking at your marketplace business, wanting to sign up for it?

Alex Vetter
CEO, Cars.com

Well, they were across the board, Gary, but the majority of the dealer sign-ups there were wanting to participate with us with Accu-Trade.

Gary Prestopino
Senior Research Analyst, Barrington Research

Okay

Alex Vetter
CEO, Cars.com

An absolute home run on that front. We're beginning the enablement and the production side of all those orders now in Q2, getting those.

Gary Prestopino
Senior Research Analyst, Barrington Research

Right

Alex Vetter
CEO, Cars.com

All of the initial pilot dealers up and running.

Gary Prestopino
Senior Research Analyst, Barrington Research

Were most of the dealers that were signing up for Accu-Trade were they independents versus franchise, or was it just mixed across the board?

Alex Vetter
CEO, Cars.com

It's almost all franchise.

Gary Prestopino
Senior Research Analyst, Barrington Research

Okay

Alex Vetter
CEO, Cars.com

NADA largely is the big franchise dealer show, but we do have.

Gary Prestopino
Senior Research Analyst, Barrington Research

Right

Alex Vetter
CEO, Cars.com

independent operators that are interested, for sure.

Gary Prestopino
Senior Research Analyst, Barrington Research

Okay. From the time that you sign these entities up for either Accu-Trade or CreditIQ, how long does it take for you to actually roll out the product to the dealer and the dealer starts using the product?

Alex Vetter
CEO, Cars.com

We are working through a lot of those details. We can turn on the digital side of it fairly quickly, particularly.

Gary Prestopino
Senior Research Analyst, Barrington Research

Mm-hmm

Alex Vetter
CEO, Cars.com

Because we have all the dealer's information already in-house, either through Dealer Inspire or any of our existing solutions. I think for the dealers that are wanting to use Accu-Trade for their in-store appraisal process, and even in their service lanes, certainly that's requiring a little bit more time to get them to fully appreciate the totality of the solution. We can start revenue recognition and dealer value delivery really quickly. It's just trying to get the whole dealership operation to embrace the tech is takes a little more time.

Jandy Tomy
Interim CFO, Cars.com

It's really kind of a training issue to make sure that they fully appreciate everything the product does so they can.

Gary Prestopino
Senior Research Analyst, Barrington Research

Right

Jandy Tomy
Interim CFO, Cars.com

Enjoy all the benefits from it.

Gary Prestopino
Senior Research Analyst, Barrington Research

Would you know if the dealers that signed up for Accu-Trade had a competing product and they were gonna double source, or were these dealers that really didn't have a product to source cars from consumers?

Alex Vetter
CEO, Cars.com

Well, I think the answer is both there, Gary, because part of the value is obviously sourcing sales either from their website or from our marketplace. Dealers across the country have various tools that do that today. Certainly none that are integrated to do both through one technology. Like, a dealer will use a third-party vendor for a widget on their website. They'll source leads through, you know, various third party or a buying matrix-type solution. They are using multiple tools. With Accu-Trade, they can do all of those things through one interface. Dealers-

Gary Prestopino
Senior Research Analyst, Barrington Research

Mm-hmm

Alex Vetter
CEO, Cars.com

Initially are reporting, "Oh my god, I can actually save a lot of time. I have less things to train people on, and I can buy cars directly from my own website and from Cars.com." Yeah, it's far easier. I do think we will replace a lot of existing tools, but there is no reason that we also can't be in addition to other solutions that they use.

Gary Prestopino
Senior Research Analyst, Barrington Research

Okay. Do they have to be a marketplace customer to use Accu-Trade, or can you sell this just as a point solution?

Alex Vetter
CEO, Cars.com

They don't. I will tell you, we've already won a lot of dealers back to the marketplace because when they heard about Accu-Trade, they wanted to buy Accu-Trade and then said, "Let's get back onto the marketplace as well, because now we can sell cars and buy them.

Gary Prestopino
Senior Research Analyst, Barrington Research

Okay.

Alex Vetter
CEO, Cars.com

from you. That's been a nice positive as well.

Gary Prestopino
Senior Research Analyst, Barrington Research

Okay. A couple more questions, I promise I'll get off. Just in terms of, as we look at the expenses as a % of sales in the quarter, are those levels as a % of sales pretty much gonna be consistent throughout the whole year, Jandy, in terms of revenue operations, product technologies, marketing and sales, and G&A?

Jandy Tomy
Interim CFO, Cars.com

You know, marketing and sales is a bit elevated in Q1, frankly.

Gary Prestopino
Senior Research Analyst, Barrington Research

Mm-hmm.

Jandy Tomy
Interim CFO, Cars.com

because of NADA.

Gary Prestopino
Senior Research Analyst, Barrington Research

Okay.

Jandy Tomy
Interim CFO, Cars.com

Year-over-year, you see that. Also, if you look at the trending out throughout the rest of the year, it'll come down a bit. It's still. We're still expecting to spend more each quarter than we did last year.

Gary Prestopino
Senior Research Analyst, Barrington Research

Mm-hmm.

Jandy Tomy
Interim CFO, Cars.com

be lower than Q1. Product and tech from kind of a pure dollars perspective is a little bit light in Q1 simply because we only owned Accu-Trade for one month. Accu-Trade being kind of fully in for the rest of the year, you'll see a little bit of a step up there.

Gary Prestopino
Senior Research Analyst, Barrington Research

Okay.

Jandy Tomy
Interim CFO, Cars.com

G&A, you have to look at it without stock-based comp. Stock-based comp actually is gonna go up a little bit. We brought more employees into the equity program this year.

Gary Prestopino
Senior Research Analyst, Barrington Research

Mm-hmm.

Jandy Tomy
Interim CFO, Cars.com

stock-based comp will be up. If you look at it kind of normalized and without stock-based comp, G&A is probably, you know, flattish for the rest of the year.

Gary Prestopino
Senior Research Analyst, Barrington Research

Okay. Just lastly, on your share repurchase, just curious, you only repurchased 338,000 shares in the quarter. Were you locked out of buying your stock, after the announcement that Sonia had left or was leaving?

Jandy Tomy
Interim CFO, Cars.com

We certainly do have restricted trading windows. Because of the timing of when we put the plan in place, we didn't have the opportunity to have set up a 10b5-1. It needed a 30-day cooling off period.

Gary Prestopino
Senior Research Analyst, Barrington Research

Okay.

Jandy Tomy
Interim CFO, Cars.com

You know, that's part of the reason why. The shares were kind of concentrated toward the beginning of the month.

Gary Prestopino
Senior Research Analyst, Barrington Research

Okay. Thank you.

Jandy Tomy
Interim CFO, Cars.com

Thanks, Gary.

Operator

There are no other questions over the phone. I'll turn the call over back to Alex Vetter, CEO.

Alex Vetter
CEO, Cars.com

Thank you for your interest in CARS, and enjoy the rest of your week.

Operator

This concludes today's conference call. Thank you for participating. You may now disconnect.

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