Revenue by Geography

Financials in millions USD. Fiscal year is January - December.

Millions USD. Fiscal year is Jan - Dec.

Fiscal Year	TTM	FY 2024	FY 2023	FY 2022	FY 2022	2020
Period Ending	Jun '25 Jun 30, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	2020
United States Revenue	-	3.25B	Log In	Log In	Log In	Upgrade
International Revenue	-	131.00M	Log In	Log In	Log In	Upgrade
Revenue (Other)	3.55B	-	Log In	Log In	Log In	Upgrade
Revenue (Total)	3.55B	3.38B	Log In	Log In	Log In	Upgrade

Revenue

Financials in millions USD. Fiscal year is January - December.

Millions USD. Fiscal year is Jan - Dec.

Fiscal Year	TTM	FY 2024	FY 2023	FY 2022	FY 2022	2020
Period Ending	Jun '25 Jun 30, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	2020
Transaction Revenue	2.53B	2.42B	Log In	Log In	Log In	Upgrade
Advertising and Other Revenue	1.02B	958.00M	Log In	Log In	Log In	Upgrade
Revenue (Total)	3.55B	3.38B	Log In	Log In	Log In	Upgrade

Financials in millions USD. Fiscal year is January - December.

Millions USD. Fiscal year is Jan - Dec.

Fiscal Year	TTM	FY 2024	FY 2023	FY 2022	FY 2022	2020
Period Ending	Jun '25 Jun 30, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	2020
Orders	316.30M	294.00M	Log In	Log In	Log In	Upgrade
Gross Transaction Value (GTV)	35.15B	33.46B	Log In	Log In	Log In	Upgrade
Average Order Value (AOV)	-	114.00	Log In	Log In	Log In	Upgrade
Active Brand Partners on Instacart	-	-	Log In	Log In	Log In	Upgrade
Advertising & Other Investment Rate	-	-	Log In	Log In	Log In	Upgrade

Updated Jun 30, 2025. Data Source: Fiscal.ai.