Cracker Barrel Old Country Store, Inc. (CBRL)

NASDAQ: CBRL · Real-Time Price · USD
59.82
-0.24 (-0.40%)
At close: Aug 29, 2025, 4:00 PM
60.01
+0.19 (0.32%)
After-hours: Aug 29, 2025, 7:48 PM EDT
-0.40%
Market Cap1.33B
Revenue (ttm)3.51B
Net Income (ttm)57.76M
Shares Out 22.27M
EPS (ttm)2.58
PE Ratio23.20
Forward PE18.64
Dividend$1.00 (1.67%)
Ex-Dividend DateJul 18, 2025
Volume1,023,301
Open60.20
Previous Close60.06
Day's Range59.36 - 61.37
52-Week Range33.86 - 71.93
Beta1.47
AnalystsHold
Price Target55.14 (-7.82%)
Earnings DateSep 18, 2025

About CBRL

Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. Its Cracker Barrel stores consist of restaurants with a gift shop. The company’s restaurants serve breakfast, lunch, and dinner, as well as dine-in, pick-up, and delivery services. Its gift shop offers various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, food, cookware, and various other gift items, as well as various candies, preserves, and other food items. Cracker Barrel Ol... [Read more]

Industry Restaurants
Founded 1969
Employees 77,600
Stock Exchange NASDAQ
Ticker Symbol CBRL
Full Company Profile

Financial Performance

In 2024, Cracker Barrel's revenue was $3.47 billion, an increase of 0.81% compared to the previous year's $3.44 billion. Earnings were $40.93 million, a decrease of -58.68%.

Financial Statements

Analyst Summary

According to 8 analysts, the average rating for CBRL stock is "Hold." The 12-month stock price target is $55.14, which is a decrease of -7.82% from the latest price.

Price Target
$55.14
(-7.82% downside)
Analyst Consensus: Hold
Stock Forecasts

News

Cracker Barrel's (CBRL) "Bruise or Break:" Importance of Brand Identity

Adam Horlock says the Cracker Barrel (CBRL) sell-off and subsequent rebound was about more than changing and unchanging the logo — it's about brand identity. He talks about where the company went wron...

5 hours ago - Schwab Network

What Trump said about Cracker Barrel's tremendous 'opportunity' is right

'Bar Rescue' host Jon Taffer argues Cracker Barrel leadership should be 'disempowered' after rebrand disaster on 'Varney & Co.' #foxbusiness #varney

1 day ago - Fox Business

Could Cracker Barrel, SuperMicro, and Opendoor be the next meme stocks?

Retail traders and meme stocks have played a significant role in recent market rallies this year. S3 Partners head of predictive analytics, Ihor Dusaniwsky, explains how most meme stocks are what he r...

Other symbols: OPENSMCI
2 days ago - Yahoo Finance

Trump Can Read the Room at Cracker Barrel

The rebranding episode highlights Trump's ability to use a cultural touchpoint to his advantage.

2 days ago - WSJ

The Score: Cracker Barrel, Nvidia, Kohl's and More Stocks That Defined the Week

Here are some of the major companies whose stocks moved on the week's news.

Other symbols: KSSNVDA
3 days ago - WSJ

Cracker Barrel's Next Big Shift Isn't About Its Logo

Cracker Barrel has been making headlines lately for its logo roller coaster, first switching to a stripped-down minimalist design and then walking it back to its old-school look. But while the brandin...

4 days ago - Benzinga

Cracking Down On Cracker Barrel

Listen on the go! A daily podcast of Wall Street Breakfast will be available by 8:00 a.m.

4 days ago - Seeking Alpha

Cracker Barrel takes down pride page on website amid rebrand fiasco

Cracker Barrel faced criticism over modernist redesign and support for LGBT causes before stock rebound.

4 days ago - New York Post

After Cracker Barrel Uproar, Activist Investor Seizes the Moment

Steak ‘n Shake, which is owned by activist investor Sardar Biglari, has gone after Cracker Barrel on social media in the group's latest run in with the family-dining chain.

4 days ago - WSJ

Cracker Barrel's rebrand reversal follows financial struggles

Cracker Barrel is facing financial challenges with mixed sales results and tariff pressures as its CEO moves forward with a corporate transformation project.

5 days ago - Fox Business

Cracker Barrel rebrand: Why companies retreat when faced with consumer criticism

In the past week, Cracker Barrel rolled out a new logo, faced widespread criticism from social media users, including President Donald Trump, and proceeded to revert to its original logo. The rebrand ...

5 days ago - CNBC

Cracker Barrel Flips and Will Keep the Old Logo

Cracker Barrel Old Country Store Inc. said it's getting rid of a new logo that had sparked controversy and prompted a slump in its share price. “We thank our guests for sharing your voices and love fo...

5 days ago - Bloomberg Markets and Finance

Cracker Barrel stock rebounds after it ditches its new logo. It's not the first brand to walk back a redesign

Cracker Barrel released a new logo earlier this month and, to put things lightly, it didn't go over well. The restaurant chain lost nearly $100 million in market value as it faced outrage from across ...

5 days ago - Fast Company

Cracker Barrel shares jump 7% after backtrack on logo change – but fans still call for CEO to step down

Dozens of social media posts called for Julie Felss Masino – who took over the chain in July 2023 and spearheaded the rebranding – to resign.

5 days ago - New York Post

Cracker Barrel changed logo after call with White House — and thanked President Trump for ‘weighing in,' aide says

Taylor Budowich, deputy White House chief of staff, said he received a call from the restaurant chain thanking the president for "weighing in"

5 days ago - New York Post

What is the Cracker Barrel CEO's annual salary?

Cracker Barrel reversed course on the rebrand of its corporate logo amid a viral controversy, which has prompted calls for the company's CEO to be fired or resign.

5 days ago - Fox Business

Top Stock Movers Now: Kohl's, Cracker Barrel, Canada Goose, and More

U.S. equities were higher and little changed at midday as the market weighed the latest corporate earnings news and awaited this afternoon's key report from Nvidia (NVDA). The Dow Jones Industrial Ave...

Other symbols: GOOSKSS
5 days ago - Investopedia

Why Nvidia is making traders 'antsy,' Cracker Barrel reverses course on changing its logo

Opening Bid anchor Brian Sozzi breaks down the latest market news for August 27, 2025. Nvidia is set to report earnings after the bell on Wednesday.

Other symbols: NVDA
5 days ago - Yahoo Finance

KSS Soars 20%, PVH Beats Earnings, CBRL Bringing Back Old Logo

Wednesday's morning movers panel got interrupted by a stream of Big 10 mascots, though Sam Vadas still highlights retail stocks catching attention on Wall Street. Among them, Kohl's (KSS), which ralli...

Other symbols: PVHKSS
5 days ago - Schwab Network

Cracker Barrel: With Logo Furor Resolving Quickly, Focus On Fundamentals

I am initiating a "Buy" rating on Cracker Barrel, seeing strong fundamentals and a cheap valuation despite recent volatility and headline drama. Cracker Barrel's five-point transformation plan focuses...

5 days ago - Seeking Alpha

Cracker Barrel shares climb after company says it's scrapping new logo

Shares of restaurant chain Cracker Barrel climbed on Wednesday morning after the company said it would scrap its new logo after receiving negative customer feedback.

5 days ago - Fox Business

Cracker Barrel Brings Back Old Logo; Stock Moves Higher After Pushback Slump

Shares of Cracker Barrel Old Country Store (CBRL) jumped 4% in premarket trading Wednesday, a day after the throwback restaurant chain reversed a controversial change in its logo.

5 days ago - Investopedia

Cracker Barrel shares rise after restaurant chain gets rid of controversial new logo

Shares of Cracker Barrel Old Country Store rose 4% Wednesday after the restaurant said it would discard its new logo amid widespread backlash. The switch occurred just hours after President Donald Tru...

5 days ago - CNBC

Cracker Barrel Shares Rise Premarket After Chain Restores Old Logo

Cracker Barrel shares rose over 6% premarket on Wednesday morning, hours after the restaurant chain announced it would abandon a new minimalist logo that received intense backlash from conservative cr...

5 days ago - Forbes

Cracker Barrel scraps new logo after online backlash

CNBC's Leslie Picker reports on the latest news.

5 days ago - CNBC Television