Cracker Barrel Old Country Store, Inc. (CBRL)

NASDAQ: CBRL · Real-Time Price · USD
30.28
+0.29 (0.97%)
At close: Nov 13, 2025, 4:00 PM EST
29.99
-0.29 (-0.96%)
Pre-market: Nov 14, 2025, 7:34 AM EST
0.97%
Market Cap674.30M
Revenue (ttm)3.48B
Net Income (ttm)46.38M
Shares Out 22.27M
EPS (ttm)2.06
PE Ratio14.70
Forward PE31.47
Dividend$1.00 (3.30%)
Ex-Dividend DateOct 17, 2025
Volume860,864
Open29.80
Previous Close29.99
Day's Range29.80 - 30.90
52-Week Range28.60 - 71.93
Beta1.23
AnalystsHold
Price Target51.00 (+68.43%)
Earnings DateDec 5, 2025

About CBRL

Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. Its Cracker Barrel stores consist of restaurants with a gift shop. The company’s restaurants serve breakfast, lunch, and dinner, as well as dine-in, pick-up, and delivery services. Its gift shops offer various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, food, cookware, and various other gift items, as well as various candies, preserves, and other food items. Cracker Barrel Ol... [Read more]

Industry Restaurants
Founded 1969
Employees 76,730
Stock Exchange NASDAQ
Ticker Symbol CBRL
Full Company Profile

Financial Performance

In 2025, Cracker Barrel's revenue was $3.48 billion, an increase of 0.37% compared to the previous year's $3.47 billion. Earnings were $46.38 million, an increase of 13.31%.

Financial Statements

Analyst Summary

According to 10 analysts, the average rating for CBRL stock is "Hold." The 12-month stock price target is $51.0, which is an increase of 68.43% from the latest price.

Price Target
$51.0
(68.43% upside)
Analyst Consensus: Hold
Stock Forecasts

News

Biglari Capital Urges ALL Shareholders to Send a Strong Message to the Cracker Barrel Board That the Current Plan Is Failing

Share Price Has Declined 30% 1 Since the Company Reiterated Its Commitment to Pursue the Same Failed Transformation Plan and Support a CEO That Has Already Destroyed Over $1 Billion in Market Value2 S...

23 hours ago - PRNewsWire

Cracker Barrel investors urged to oust DEI specialist in wake of rebranding fiasco

Both firms advised investors to vote against the re-election of Gilbert Dávila, a DEI specialist, at the annual shareholder meeting on Nov. 20 – slamming his “faulty” board-level marketing expertise.

3 days ago - New York Post

Proxy Advisory Firms, ISS, Glass Lewis, and Egan-Jones, Conclude Change is Warranted at Cracker Barrel and Recommend Vote AGAINST Cracker Barrel Nominees

Glass Lewis Recommends Cracker Barrel Shareholders Vote AGAINST the Election of Director Gilbert Dávila for "faulty" board-level marketing expertise, and Jody Bilney for adopting 'arbitrary' and 'regr...

3 days ago - PRNewsWire

Egan-Jones Recommends Leadership Change at Cracker Barrel: To Vote AGAINST the Election of Five Incumbent Directors, Including CEO Julie Masino

Egan-Jones Recommends Cracker Barrel Shareholders Vote AGAINST the Election of CEO Julie Masino, Chairman Carl Berquist, and Directors Gilbert Dávila, t, Gisel Ruiz and Darryl Wade Egan-Jones Recogniz...

6 days ago - PRNewsWire

Cracker Barrel Old Country Store and Cracker Barrel Old Country Store Foundation Unite Together to Support Our Nation's Heroes This November

Cracker Barrel will honor veterans with a free breakfast on November 11 while the Cracker Barrel Old Country Store Foundation pledges $150,000 to 30 veteran-focused charities through its "30 Charities...

9 days ago - PRNewsWire

Top 3 Consumer Stocks Which Could Rescue Your Portfolio In Q4

The most oversold stocks in the consumer discretionary sector presents an opportunity to buy into undervalued companies.

Other symbols: GNTXORLY
17 days ago - Benzinga

The Cracker Barrel Mess Isn't Over Yet

The online anger over the logo change and calls to oust the CEO were actually turbocharged by bots. Even the green beans are making people mad.

20 days ago - WSJ

Cracker Barrel CEO claims disastrous logo change was ‘not ideological' — but for the sake of highway billboards

Cracker Barrel CEO Julie Felss Masino appeared before investors at the 13D Monitor Active-Passive Investor Summit in New York on Tuesday.

23 days ago - New York Post

Cracker Barrel CEO Explains Short-Lived Logo Change

Julie Felss Masino said the logo change was meant to help with the chain's visibility on highway billboards.

23 days ago - WSJ

Cracker Barrel Sets the Table for a Delicious Holiday Season with Classic Comforts and All Things Joy

Beloved dishes like Cinnamon Swirl French Toast, Country Fried Turkey and Turkey Sausage return to menus – alongside an all-new Breakfast Burger stacked with scratch-made breakfast favorites – all for...

25 days ago - PRNewsWire

Cracker Barrel Visits Slumped 10% After Logo Change: Can The Damage Be Undone?

Restaurant company Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) made national headlines for changing its logo and upsetting fans and non-fans alike. The company's decision led to store traffic d...

5 weeks ago - Benzinga

Cracker Barrel Isn't Done Shaking Things Up as It Looks to Recover From a Rough 2025

Cracker Barrel isn't done shaking things up.

5 weeks ago - Investopedia

Cracker Barrel Isn't Done Shaking Thinks Up as It Looks to Recover From a Rough 2025

Cracker Barrel isn't done shaking things up.

5 weeks ago - Investopedia

Cracker Barrel ends partnership with consulting firm behind logo change after intense backlash

Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand.

6 weeks ago - New York Post

Cracker Barrel drops marketing firm behind disastrous logo refresh, raising further questions about future plans

Cracker Barrel Old Country Store Inc. on Thursday said it would stop working with the consultancy that advised it on a logo change and restaurant overhaul that backfired over the summer, raising furth...

6 weeks ago - Market Watch

Cracker Barrel Drops Firm Behind Ill-Fated Logo Change

Chain had hired marketing firm Prophet to refresh its image and restaurants; Cracker Barrel shifts executives in operations, menu roles.

6 weeks ago - WSJ

Cracker Barrel Reinforces Focus on Food and Guest Experience with Leadership and Organizational Structure Changes

LEBANON, Tenn. , Oct. 2, 2025 /PRNewswire/ -- Cracker Barrel Old Country Store, Inc. ("Cracker Barrel") today announced leadership and organizational structure enhancements as the Company reinforces i...

6 weeks ago - PRNewsWire

Cracker Barrel-owned chain Maple Street Biscuit Company shutters 14 locations after earnings fall short

Maple Street Biscuit Company closes 14 underperforming locations.

6 weeks ago - New York Post

Steak 'n Shake owner's fight to remove Cracker Barrel CEO just intensified

Biglari Capital urges shareholders to vote against Cracker Barrel's CEO after brand refresh backlash, with Steak 'n Shake posting 'Fire the CEO' billboard campaign.

7 weeks ago - Fox Business

Wall Street Breakfast Podcast: FedEx Delivers Earnings Surprise

FedEx (FDX) surges after beating FQ1 earnings expectations, reporting revenue growth, and advancing its FedEx Freight spin-off, targeted for June 2026. Cracker Barrel (CBRL) faces renewed activist pre...

Other symbols: FDXNVO
2 months ago - Seeking Alpha

Cracker Barrel's recovery may be ‘protracted,' as younger diners stay away, analysts say

‘We see risk that efforts to evolve the brand have been stymied, at least temporarily,' BofA says, as restaurant chain deals with rebranding fallout

2 months ago - Market Watch

Cracker Barrel facing aggressive proxy battle from Steak ‘n Shake owner

“Shareholders need to send a strong message to the board for failing to get rid of a manager who is worse than mediocre,” according to a proxy statement.

2 months ago - New York Post

Cracker Barrel Must Inspire More Confidence After Rebrand Fail

Cracker Barrel should have left well enough alone. In the first earnings call after its catastrophic rebrand, which triggered an immediate customer backlash and forced a sheepish reversal, the company...

2 months ago - Forbes

Cracker Barrel Needs to Get People Coming Back. Here's How It's Trying to Do That.

A hotly debated rebrand has depressed sales at Cracker Barrel since mid-August. The restaurant chain is trying to move on.

2 months ago - Investopedia

Cracker Barrel Targeted With Proxy Fight By Steak 'n Shake Investor

Sardar Biglari's eighth proxy battle waged at Cracker Barrel follows the branding uproar at the restaurant chain.

2 months ago - WSJ