Cracker Barrel Old Country Store, Inc. (CBRL)

NASDAQ: CBRL · Real-Time Price · USD
41.83
-0.76 (-1.78%)
Oct 8, 2025, 2:04 PM EDT - Market open
-1.78%
Market Cap931.50M
Revenue (ttm)3.48B
Net Income (ttm)46.38M
Shares Out 22.27M
EPS (ttm)2.06
PE Ratio20.33
Forward PE43.52
Dividend$1.00 (2.39%)
Ex-Dividend DateOct 17, 2025
Volume319,006
Open42.50
Previous Close42.59
Day's Range41.85 - 42.58
52-Week Range33.86 - 71.93
Beta1.33
AnalystsHold
Price Target52.13 (+24.62%)
Earnings DateNov 13, 2025

About CBRL

Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. Its Cracker Barrel stores consist of restaurants with a gift shop. The company’s restaurants serve breakfast, lunch, and dinner, as well as dine-in, pick-up, and delivery services. Its gift shops offer various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, food, cookware, and various other gift items, as well as various candies, preserves, and other food items. Cracker Barrel Ol... [Read more]

Industry Restaurants
Founded 1969
Employees 76,730
Stock Exchange NASDAQ
Ticker Symbol CBRL
Full Company Profile

Financial Performance

In 2025, Cracker Barrel's revenue was $3.48 billion, an increase of 0.37% compared to the previous year's $3.47 billion. Earnings were $46.38 million, an increase of 13.31%.

Financial Statements

Analyst Summary

According to 9 analysts, the average rating for CBRL stock is "Hold." The 12-month stock price target is $52.13, which is an increase of 24.62% from the latest price.

Price Target
$52.13
(24.62% upside)
Analyst Consensus: Hold
Stock Forecasts

News

Cracker Barrel Visits Slumped 10% After Logo Change: Can The Damage Be Undone?

Restaurant company Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) made national headlines for changing its logo and upsetting fans and non-fans alike. The company's decision led to store traffic d...

23 hours ago - Benzinga

Cracker Barrel Isn't Done Shaking Things Up as It Looks to Recover From a Rough 2025

Cracker Barrel isn't done shaking things up.

5 days ago - Investopedia

Cracker Barrel Isn't Done Shaking Thinks Up as It Looks to Recover From a Rough 2025

Cracker Barrel isn't done shaking things up.

5 days ago - Investopedia

Cracker Barrel ends partnership with consulting firm behind logo change after intense backlash

Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand.

5 days ago - New York Post

Cracker Barrel drops marketing firm behind disastrous logo refresh, raising further questions about future plans

Cracker Barrel Old Country Store Inc. on Thursday said it would stop working with the consultancy that advised it on a logo change and restaurant overhaul that backfired over the summer, raising furth...

5 days ago - Market Watch

Cracker Barrel Drops Firm Behind Ill-Fated Logo Change

Chain had hired marketing firm Prophet to refresh its image and restaurants; Cracker Barrel shifts executives in operations, menu roles.

5 days ago - WSJ

Cracker Barrel Reinforces Focus on Food and Guest Experience with Leadership and Organizational Structure Changes

LEBANON, Tenn. , Oct. 2, 2025 /PRNewswire/ -- Cracker Barrel Old Country Store, Inc. ("Cracker Barrel") today announced leadership and organizational structure enhancements as the Company reinforces i...

5 days ago - PRNewsWire

Cracker Barrel-owned chain Maple Street Biscuit Company shutters 14 locations after earnings fall short

Maple Street Biscuit Company closes 14 underperforming locations.

11 days ago - New York Post

Steak 'n Shake owner's fight to remove Cracker Barrel CEO just intensified

Biglari Capital urges shareholders to vote against Cracker Barrel's CEO after brand refresh backlash, with Steak 'n Shake posting 'Fire the CEO' billboard campaign.

19 days ago - Fox Business

Wall Street Breakfast Podcast: FedEx Delivers Earnings Surprise

FedEx (FDX) surges after beating FQ1 earnings expectations, reporting revenue growth, and advancing its FedEx Freight spin-off, targeted for June 2026. Cracker Barrel (CBRL) faces renewed activist pre...

Other symbols: FDXNVO
19 days ago - Seeking Alpha

Cracker Barrel's recovery may be ‘protracted,' as younger diners stay away, analysts say

‘We see risk that efforts to evolve the brand have been stymied, at least temporarily,' BofA says, as restaurant chain deals with rebranding fallout

19 days ago - Market Watch

Cracker Barrel facing aggressive proxy battle from Steak ‘n Shake owner

“Shareholders need to send a strong message to the board for failing to get rid of a manager who is worse than mediocre,” according to a proxy statement.

19 days ago - New York Post

Cracker Barrel Must Inspire More Confidence After Rebrand Fail

Cracker Barrel should have left well enough alone. In the first earnings call after its catastrophic rebrand, which triggered an immediate customer backlash and forced a sheepish reversal, the company...

19 days ago - Forbes

Cracker Barrel Needs to Get People Coming Back. Here's How It's Trying to Do That.

A hotly debated rebrand has depressed sales at Cracker Barrel since mid-August. The restaurant chain is trying to move on.

19 days ago - Investopedia

Cracker Barrel Targeted With Proxy Fight By Steak 'n Shake Investor

Sardar Biglari's eighth proxy battle waged at Cracker Barrel follows the branding uproar at the restaurant chain.

20 days ago - WSJ

Cracker Barrel CEO Julie Masino addresses logo controversy again; stock price drops after earnings

Cracker Barrel reported earnings Wednesday for the first time since the company ignited a cultural firestorm by revealing a modern rebrand of its old-timey logo in August.

20 days ago - Fast Company

Top Stock Movers Now: Intel, Nvidia, CrowdStrike, Cracker Barrel, and More

Tech stocks surged in recent trading, pushing the Dow, S&P 500, and Nasdaq to record highs.

Other symbols: CRWDINTCNVDA
20 days ago - Investopedia

These Analysts Cut Their Forecasts On Cracker Barrel After Downbeat Q4 Earnings

Cracker Barrel Old Country Store, Inc. CBRL reported downbeat fourth-quarter earnings and provided FY2026 sales guidance below analyst expectations on Wednesday.

20 days ago - Benzinga

Logo, Restaurant Change Backlash Hurt Cracker Barrel's Profit, Outlook

Cracker Barrel Old Country Store (CBRL) shares fell Thursday as the blowback from the restaurant chain's location updates and logo change hit its results and guidance.

20 days ago - Investopedia

Cramer's Mad Dash: Cracker Barrel

Jim Cramer breaks down why he's keeping an eye on shares of Cracker Barrel.

20 days ago - CNBC Television

Cracker Barrel shares drop as logo change blowback dents restaurant traffic

Cracker Barrel shares fell nearly 6% on Thursday, after social media backlash around the restaurant chain's short-lived decision to change its decades-old logo hurt customer traffic and prompted it to...

20 days ago - Reuters

Cracker Barrel Posts Downbeat Earnings, Joins Red Cat And Other Big Stocks Moving Lower In Thursday's Pre-Market Session

U.S. stock futures were higher this morning, with the Dow futures gaining around 300 points on Thursday.

20 days ago - Benzinga

Cracker Barrel: The Logo That Broke The Barrel

Cracker Barrel faces significant challenges after a controversial logo change and ongoing restructuring, resulting in a sharp drop in share price and customer traffic. CBRL's FY 2026 guidance forecast...

20 days ago - Seeking Alpha

As Cracker Barrel stumbles on Wall Street, its superfans offer a glimmer of hope

Cracker Barrel's stock slid nearly 10% after its Q4 earnings report on Wednesday had mixed results. While it missed on earnings, the report showed revenue beat expectations, and loyalty sign-ups surge...

20 days ago - Business Insider

Cracker Barrel CEO Masino admits in 4th quarter earnings call they underestimated customer connection to iconic logo

Cracker Barrel released its fourth quarter earnings, though more of the attention came from the restaurant chain changing back the logo to its original design.

20 days ago - New York Post