Cracker Barrel Old Country Store, Inc. (CBRL)

NASDAQ: CBRL · Real-Time Price · USD
56.39
-0.69 (-1.21%)
Jul 31, 2026, 4:00 PM EDT - Market closed
Market Cap1.26B -8.7%
Revenue (ttm)3.34B -4.9%
Net Income26.23M -54.6%
EPS1.15 -55.4%
Shares Out 22.35M
PE Ratio48.99
Forward PE73.08
Dividend$1.00 (1.77%)
Ex-Dividend DateJul 17, 2026
Volume562,286
Open57.23
Previous Close57.08
Day's Range55.89 - 57.43
52-Week Range24.85 - 63.61
Beta1.19
AnalystsHold
Price Target45.00 (-20.2%)
Earnings DateSep 16, 2026

About CBRL

Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. Its Cracker Barrel stores consist of restaurants with a gift shop. The company’s restaurants serve breakfast, lunch, and dinner, as well as dine-in, pick-up, and delivery services. Its gift shops offer various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, food, cookware, and various other gift items, as well as various candies, preserves, and other food items. Cracker Barrel Ol... [Read more]

Industry Restaurants
Founded 1969
Employees 76,730
Stock Exchange NASDAQ
Ticker Symbol CBRL
Full Company Profile

Financial Performance

In fiscal year 2025, Cracker Barrel's revenue was $3.48 billion, an increase of 0.37% compared to the previous year's $3.47 billion. Earnings were $46.38 million, an increase of 13.31%.

Financial Statements

Analyst Summary

According to 10 analysts, the average rating for CBRL stock is "Hold." The 12-month stock price target is $45.0, which is a decrease of -20.20% from the latest price.

Price Target
$45.0
(-20.20% downside)
Analyst Consensus: Hold
Stock Forecasts

News

Cracker Barrel to pay for outgoing CEO's security, $4.6M severance after failed rebrand

Julie Masino will receive $4.63 million in severance plus security costs after stepping down as Cracker Barrel CEO amid the failed rebrand fallout.

2 days ago - Fox Business

Never mind the logo, my Cracker Barrel visit shows the food is the problem.

Cracker Barrel is switching CEOs, the chain said on Monday. David Deno will take over after Julie Masino spent nearly three years trying to improve results.

2 days ago - Business Insider

Cracker Barrel to pay outgoing CEO's security costs, $4.6M in exit fees after failed rebrand attempt: reports

The Southern dining chain will continue paying an unspecified amount for Masino's protection for as long as the board deems it “reasonably necessary," according to a regulatory filing.

3 days ago - New York Post

Cracker Barrel CEO Julie Masino steps down: Can successor David Deno keep CBRL's momentum after another stock drop?

Just when Cracker Barrel CEO Julie Masino seemed to be finally clawing her way back from last year's logo debacle, the company announced on Monday she is stepping down.

3 days ago - Fast Company

How the fight over Cracker Barrel's logo marked the beginning of the end for its CEO

Cracker Barrel must decide between appealing to its most loyal diners or potentially alienating them by breaking from its roots.

3 days ago - Market Watch

From Cracker Barrel to Boeing, Companies Are Turning to Retired CEOs

Perhaps 70 is the new 50 when boards are looking for veteran executives to stabilize a company.

Other symbols: BA
3 days ago - WSJ

New CEO inherits Cracker Barrel still recovering from rebrand backlash

Cracker Barrel CEO Julie Masino is stepping down following a slow recovery from a failed rebrand. While foot traffic and stock trends improve, sales remain below last year's levels.

4 days ago - Fox Business

Cracker Barrel CEO to step down after overseeing logo backlash last year

Julie Masino faced criticism as restaurant chain was called ‘woke' and ‘soulless' after unveiling modernized logo

4 days ago - The Guardian

Cracker Barrel Stock (CBRL) Falls After New CEO Is Named

The restaurant chain underwent a disastrous rebrand last year.

Other symbols: BLMN
4 days ago - TipRanks

‘Fired By America': A Timeline Of Cracker Barrel CEO Julie Masino's Exit

Cracker Barrel did not provide a reason for why Masino is leaving her post. The company's Monday statement says Masino will “step down” next month following a “comprehensive succession planning and se...

4 days ago - Forbes

Cracker Barrel Gets a New CEO After a Rocky Year, and the Stock Slides

David Deno, former head of Bloomin' Brands, will replace Julie Masino on Aug. 10.

4 days ago - Barrons

Cracker Barrel CEO Stepping Down

Cracker Barrel said Chief Executive Julie Masino is stepping down, effective Aug. 10, and will be replaced by David Deno. Masino will remain with Cracker Barrel in an advisory capacity until Oct. 9.

4 days ago - WSJ

Cracker Barrel CEO Julie Felss Masino steps down after ‘woke' rebrand sparked backlash from customers — and even Trump

Cracker Barrel CEO Julie Felss Masino is stepping down after the failure of her “woke” rebrand last year.

4 days ago - New York Post

Cracker Barrel CEO Julie Masino to Step Down

Cracker Barrel said Chief Executive Julie Masino is stepping down, effective Aug. 10, and will be replaced by David Deno. Masino will remain with Cracker Barrel in an advisory capacity until Oct. 9.

4 days ago - WSJ

Cracker Barrel CEO Julie Masino to step down, David Deno to succeed

Cracker Barrel (CBRL) announced that, following a comprehensive succession planning and search process, David Deno has been appointed to serve as the company’s next CEO and will join the Board…

Other symbols: BLMN
4 days ago - TheFly

Cracker Barrel price target raised to $47 from $40 at BofA

BofA raised the firm’s price target on Cracker Barrel (CBRL) to $47 from $40 and keeps an Underperform rating on the shares after raising its adjusted EBITDA estimate on higher…

4 days ago - TheFly

Cracker Barrel Announces CEO Succession

David Deno Appointed Next CEO, Effective August 10, 2026 Julie Masino to Step Down as CEO and Director; Will Remain in Advisory Capacity through October 9, 2026 LEBANON, Tenn., July 27, 2026 /PRNewswi...

4 days ago - PRNewsWire

Maple Street Biscuit Company store closures: 16 locations join doomed list as Cracker Barrel sells beloved brand

Cracker Barrel Old Country Store is bidding farewell to the Maple Street Biscuit Company.

7 days ago - Fast Company

Cracker Barrel closing remaining locations of sister restaurant as food chain restructures

The chain also completed a sale-leaseback deal involving 26 company-owned locations.

9 days ago - New York Post

Cracker Barrel price target raised to $51 from $32 at Piper Sandler

Piper Sandler raised the firm’s price target on Cracker Barrel (CBRL) to $51 from $32 and keeps a Neutral rating on the shares. Following the 8-K filing, the firm is…

9 days ago - TheFly

Cracker Barrel price target raised to $60 from $50 at Wells Fargo

Wells Fargo raised the firm’s price target on Cracker Barrel (CBRL) to $60 from $50 and keeps an Overweight rating on the shares. The firm notes Q4 comparable sales are…

9 days ago - TheFly

Cracker Barrel sells Maple Street Biscuit Company, closes 16 locations

The restaurant chain sold 35 Maple Street locations and will close 16 others while raising $77 million through a property deal to help pay down debt.

10 days ago - Fox Business

Marvell, Intel, Sandisk, Cracker Barrel, GM, and More Stocks That Explain Today's Market

The AI trade is mounting a comeback as investors shrug off fears about a slew of cheap Chinese large-language models.

Other symbols: GMINTCMRVLSNDK
10 days ago - Barrons

Cracker Barrel price target raised to $42 from $34 at Citi

Citi raised the firm’s price target on Cracker Barrel (CBRL) to $42 from $34 and keeps a Sell rating on the shares. Citi sees more positives than negatives in Cracker’s…

10 days ago - TheFly

Cracker Barrel Raises Guidance After Maple Street Biscuit Divestiture, Sale-Leaseback Deal

Cracker Barrel said it expects to meet or exceed the high end of its full-year revenue outlook as a result of the strategic actions.

11 days ago - WSJ