Hello, thank you for standing by, and welcome to the Second Quarter 2022 Cardlytics, Inc. Earnings Conference Call. At this time, all participants are in a listen-only mode. After the speaker presentation, there will be a question-and-answer session. To ask a question during the session, you will need to press star one one on your telephone. Please be advised that today's conference may be recorded. I would now like to hand the conference over to your speaker today, Nick Lynton, Chief Legal Officer. Please go ahead.
Good evening, and welcome to Cardlytics' Second Quarter 2022 Financial Results Call.
Before we begin, let me remind everyone that today's discussion will contain forward-looking statements based on our current assumptions, expectations, and beliefs, including expectations about the following, our future financial performance and results, our growth expectations for the second half of 2022, upcoming changes to our management team, our ability to achieve our key long-term priorities, the increase in and diversification of our MAUs or monthly active users, as well as the increase in MAUs connected to our ad server, the increase in ARPU, or average revenue per user, the performance and growth of Bridg, the impact of inflation and other macroeconomic trends on our business and the economy as a whole, the sufficiency of our capital structure, the use of cash for the Bridg earn-out, our timelines for achieving positive Adjusted EBITDA and positive free cash flow, adding new financial institutions and banking partners, our continued partnership with Bank of America, implementation of our cost reduction initiatives, and the anticipated benefits of our recent acquisitions.
For a discussion of the specific risk factors that could cause our actual results to differ materially from today's discussion, please refer to the Risk Factors section of the company's Form 10-Q for the quarter ended June 30, 2022, which has been filed with the Securities and Exchange Commission. Also during this call, we will discuss non-GAAP measures of our performance. GAAP financial reconciliations and supplemental financial information are provided in the press release issued today, as well as the Form 8-K that has been filed with the SEC. Today's call is available via webcast, and a replay will be available for one week. You can find the information I have just described in the Investor Relations section of the Cardlytics website. Please note that a supplemental presentation to our second quarter results has also been posted to our Investor Relations website.
Joining us on the call today are Cardlytics' CEO and co-founder, Lynne Laube, and CFO, Andy Christiansen. Following their prepared remarks, we'll open the call to your questions. With that said, let me turn the call over to Lynne. Lynne?
Good evening, and thank you for joining our Q2 2022 earnings call. Before I get to the numbers, I want to say that Cardlytics is excited to have recruited our new CEO, Karim Temsamani. Our board conducted a thorough and comprehensive search process and interviewed many fantastic candidates. By hiring Karim, I truly believe we found an extremely capable leader with the right skill set to scale Cardlytics into the future. Karim joins us on September 1 st from Stripe, a market leader in payments infrastructure for the Internet. At Stripe, Karim served as Head of Global Financial Services Partnerships, as well as Head of Financial Products. Karim also spent nearly 12 years at Google, where he oversaw all of Google's sales and operations across the Asia Pacific region and also served as its Head of Global Mobile, where he was instrumental in the growth of the business worldwide.
His extensive financial services and advertising experience align closely with the needs of our company. Like myself, Karim sees the tremendous potential of this business, and he's excited to take the helm and build on the foundation we laid. Moving on to our second quarter 2022 performance. We delivered a 28% year-over-year revenue growth with solid performance in gas, grocery, and travel and entertainment. In addition, our agency business grew in excess of 50%. Here are the numbers. Billings increased 26.3% year-over-year to $107.7 million. Revenue increased 28.1% year-over-year to $75.4 million, and adjusted contribution increased 18.5% year-over-year to $35.1 million. Moving on from results, here are the updates on our key platform initiatives. Our bank relationships continue to be strong.
We've successfully signed a new three-year contract with Bank of America last month that contains benefits for both parties. Bank of America is one of our longest standing and most important partners, and we're excited to continue partnering with them for years to come. More broadly across our bank partners, we're still on track to connect 50% of MAUs to the new ad server by the end of 2022. While we're dependent on banks sticking to agreed-upon timelines, we are laser-focused on supporting them in ramping up our new technology platform. We remain focused on partnering with neobanks and fintechs, and we're pleased to announce that we launched Credit Karma in the quarter. Credit Karma reaches 110 million members in the U.S. and is the largest partner we've signed on the Dosh platform.
We remain enthusiastic about the long-term growth opportunities with fintech partners, as well as their ability to further diversify our bank base of MAUs. We are rapidly proving out the investment rationale of the Bridg acquisition. We believe the combination of the Bridg and Cardlytics datasets provides an unmatched and compelling solution that is beginning to gain traction with advertisers. It is a true omni-channel view of consumer purchase behavior. We closed two joint Cardlytics and Bridg deals in the quarter. One is worth nearly $2 million, and another is worth over $25 million in a two-year period. Let me turn to the market trends. Cardlytics had a solid start to the year, but consumers are being impacted by persistently high inflation and rising interest rates. When we entered Q2, we saw year-over-year growth in restaurant spend of 12%, and we exited the quarter seeing 2% growth.
Travel and entertainment and retail are similar stories. We saw 39% growth year-over-year in travel and entertainment in the beginning of Q2, but it slowed to 6% by the end of the quarter. Retail spend was declining 2% year-over-year at the beginning of the quarter and fell to a 4% decline by the end of the quarter. The effects of inflation are becoming very apparent when we look at transaction volume. Transactions declined in 10 of the 13 weeks in Q2, and transaction volumes at the end of Q2 are 3% less than before the pandemic started in 2019. These shifting trends created significant uncertainty for advertisers and caused some of them to reduce or even delay their advertising spend in the back half of Q2.
Like most digital ad platforms, we've made it easy for advertisers to increase spend. As we saw in both 2020 and 2021, advertisers can quickly decrease digital ad spending in difficult environments in response to their own cost pressures. Because of these factors, macro shifts can cause unpredictable top-line reactions in our business, which makes forecasting challenging. We are assuming the challenging macroeconomic conditions will put pressure on ad budgets through the rest of this year and potentially into next year. We are lowering our expectations to 10%-15% growth for the second half of 2022. While this uncertainty does affect our top line, we can control our costs and work towards generating positive cash flow.
We are taking steps that will immediately reduce our cost structure and ensure a path to sustain positive Adjusted EBITDA by Q2 of 2023 and positive free cash flow by Q3 of 2023. With that, I will hand it over to Andy to provide more detail on our results and our financial strategy.
Thank you, Lynne. We are pleased with our results this quarter in light of the persistently high inflation pressuring consumer spending. We also faced growing uncertainty in the market that started constraining digital ad budgets in the back half of the quarter. Despite these headwinds, billings grew 26.3% to $107.7 million. Revenue grew 28.1% to $75.4 million, and adjusted contribution grew 18.5% to $35.1 million. Bridg revenue grew 55.5% sequentially from Q1 to Q2. We recognized $800,000 of revenue in Q2 from contracts with effective dates in Q1. Excluding these adjustments, Bridg revenue grew 35.2% quarter to quarter.
These adjustments are not included in Bridg ARR, which was $21.8 million this quarter, a 55.7% increase sequentially from Q1 to Q2. Geographically, U.S. revenue grew 27.8% year-over-year, and U.K. revenue grew 32.3% in U.S. dollars and 52.8% on a constant currency basis. There are a few notes I want to share regarding industry-level ad spending on the Cardlytics platform. All of our verticals outside of restaurant performed strongly, especially grocery and gas and travel and entertainment. We had a solid first half of the year, and I want to congratulate these teams on executing on our ambitious growth plans in a difficult environment.
Our success in these verticals was partially offset by a major restaurant client decreasing their ad spending, a situation that we mentioned and planned for at the beginning of the year. This client remains in the channel, but they scaled back the size of their campaigns in Q2, and we expect lower ad spending on our platform in Q3 as well. Excluding this client, our restaurant vertical grew 31.6% year over year, which is more in line with our expectations. While certainly a headwind, this decrease, combined with our efforts to diversify our revenue, will make the business much less susceptible to revenue risks from individual customers in the future. Our level of concentration has improved dramatically over the past year, and our top five customers accounted for 17% of revenue this quarter, which is down from 26% in Q2 of 2021.
The gap between the growth rate and adjusted contribution compared to revenue was due to a few temporary factors, including unfavorable FI and advertiser mix, elevated data and hosting costs, and our accrual for a potential shortfall in a minimum partner share guarantee. The shortfall represents the majority of this gap, and we are actively taking steps to mitigate this risk over the next few quarters until it expires. Before we dive into the Adjusted EBITDA, I want to discuss our commitment to meeting our profitability goals. We are taking several proactive steps to reduce our cost structure in recognition of the lower growth environment we are entering. First, we are pausing our hiring activity, which will have a positive impact on our operating leverage in the back half of the year. Second, we are immediately acting on a plan that contains $15 million of annualized cost savings.
This plan does not place our strategic goals at risk and will allow us to achieve sustained positive Adjusted EBITDA by Q2 of 2023 and positive free cash flow by Q3 of 2023. Adjusted EBITDA was a loss of $15.8 million this quarter, compared to a loss of $10.5 million in Q1. As I stated last quarter, we expected our Adjusted EBITDA loss in Q2 to be larger than our loss in Q1 due to significant increases in cost to recruit, attract, and retain top talent. During Q2, we began the migration of certain internal data and applications to the cloud. We expect a fairly long migration given the need to work within the administrative and technical processes of our FI partners.
We continue to estimate total incremental hosting costs of $7 million-$10 million during the migration, which we expect to be completed by Q3 of 2023. We ended Q2 with $157 million in cash and cash equivalents compared to $208 million at the end of Q1. During Q2, we used $40 million of cash to repurchase shares of our common stock, used $6.6 million in operating activities, and used $4.3 million for capital expenditures. We expect to pay $43.5 million in cash in Q3 for the first earn out related to the Bridg acquisition. Our balance sheet and liquidity remain strong, and we have also a $60 million loan facility available to us, so we see no immediate need to raise additional funds. Our stock and buyback program was related to the Bridg earn out.
This was initiated to capitalize on an arbitrage opportunity created by the volume-weighted average stock price or the VWAP, which fixed the value of our equity to settle the earn out. We purchased 1.4 million shares of common stock at $28 per share, below the $40 VWAP, decreasing dilution for investors and saving nearly $17 million in capital. The program is now complete, and we do not expect to purchase additional shares in the near future. I also want to make investors aware of the necessity, regardless of our optimism, to put an $83 million goodwill impairment related to Bridg. Our current market capitalization triggered the need for us to assess the fair value of our operating units.
We remain just as optimistic today about the combined offerings of Cardlytics and Bridg, and have not altered our plans or long-term outlook of the business. MAUs were 179.9 million, an increase of 7.3% year-over-year. Our organic growth rate was slightly above our long-term expectations of low to mid-single digit growth. ARPU during the second quarter was $0.38, an increase of 11.8% year-over-year. We expect ARPU to continue to increase on a sequential and year-over-year basis for the rest of the year as revenue continues to grow at a faster rate than MAUs. We had 32.9 million shares outstanding at the end of Q2, compared with 33.8 million at the end of Q1.
Weighted average shares outstanding during the quarter was 33.6 million, compared to 33 million during Q2 of 2021. Now turning to guidance. As Lynne mentioned earlier, the rapid change in purchase trends is creating significant uncertainty for our advertising clients, and it's causing them to reduce or even delay their ad spending. With that in mind, we expect year-over-year growth of approximately 10%-15% in the back half of 2022. Given the lower growth, we expect a low single-digit Adjusted EBITDA loss in the second half. We do expect positive Adjusted EBITDA in the fourth quarter as our cost reduction initiatives are fully implemented. We remain focused on maintaining strong relationships with our partners, expanding our offerings, and developing a technology platform that will unlock the massive potential of our channel.
I believe we can navigate a low growth environment with minimal impact on the long-term prospects of the business. With that, I'll turn it back over to Lynne.
Thank you, Andy. I'm pleased with our growth in the first half of the year despite the macro conditions, and I'm confident that we will meet our Adjusted EBITDA and free cash flow goals next year. We are also pleased with the progress we are seeing in the Bridg acquisition and expect to see further proof points in future quarters. The combination of the Cardlytics and Bridg data sets has us on the cusp of being able to scale up the business beyond our core platform, while our focus on financial goals will allow us to control our own destiny moving forward. I'm truly excited to have Karim come on board. His industry experience, relationships, and expertise are perfect for leading the Cardlytics business, and I look forward to working with him on the board and as a strategic advisor in the months ahead.
It has been my honor to help build and lead this company for the past 15 years. Thank you to everyone for supporting our business. With that, I'll open the call up for your questions.
Thank you. As a reminder, to ask a question, you will need to press star one one on your telephone. Please stand by while we compile the Q&A roster. Our first question comes from Kyle Peterson with Needham. You may proceed.
Hey, good afternoon, guys. Thanks for taking the questions. Just you know wanted to start with you know expenses and particularly some of you know the cost savings initiatives you guys outlined and you know still being you know pretty confident that you guys can reaccelerate growth when the macro environment improves. I guess outside of you know pausing hiring you know what are some of the big areas that you guys have outlined you know at a high level where you think you can you know reduce the cost structure you know without impacting you know the long-term growth outlook here?
Yeah. Thanks, Kyle it's Lynne. I'll start, and then I'll toss it over to Andy. Look, we've looked everywhere. You know, like any company with over 600 employees, there's opportunities for efficiency, there's opportunities to reduce vendor costs, there's opportunities to, you know, reduce the focus on some of the longer term growth initiatives, you know, things like open banking, et cetera. We've identified. We've already booked $15 million, and there's more out there, which is why we're confident. Yeah, we're definitely seeing some macro tailwinds. You know, even if those persist well into 2023, we're confident that we can maintain the profitability and cash flow goals that we laid out.
You know, it's a little bit from everywhere is the way I would describe it, and you'd be surprised how quickly that adds up. Andy, anything to add?
Yeah. I'd just add to that, I think, you know, we've really been careful not to impact our growth initiatives. We've got a lot of really important things going on, as everybody knows with the AWS transition, installing ad server. Those things are still obviously very, very top of mind. This is about giving us flexibility, right? We don't know what the future holds. There are quite a bit of headwinds out there right now. We've got a bunch of very, you know, reasonable scenarios with lower growth that we feel really comfortable operating in with this plan.
Got it. That makes sense. I guess just a quick follow-up. I know there was quite a few headlines following some news that Chase bought Figg, which I know, among other things, has some card-linked offer capabilities. Just wanted to see, have there been any changes in the near term or of your expectations based on conversations with Chase on how you see your partnership.
Yeah.
You know, evolving with them or changing at all moving forward?
Yeah, no, great question. Look, we usually don't try to talk too much about individual banks, but Chase has actually approved me saying the following. They remain focused on continuing our partnership, period. Nothing has changed at all. There are a bunch of reasons why it makes sense for Chase to own Figg and not impact our relationship with them, primarily to go focus on the SMB space. Absolutely nothing has changed. We maintain huge momentum with them like we always have. They've always been a fantastic standout partner of ours, and they continue to be. I see no reason at all for The Street to read anything into this other than Chase wanted to focus on SMB.
Got it. That's helpful. Thanks, guys.
Thank you. One moment for questions. Our next question comes from Doug Anmuth with JP Morgan. You may proceed.
Thanks for taking the questions. Lynne, I was hoping you could just talk about, you called out the large restaurant partner. Just hoping you could talk a little bit there about, is there anything that you can do in terms of working with them more closely or?
Yeah.
showing them more data? Are there any kind of, you know, steps you can take? That's number one. Two, I guess also just on the cost side, just help us understand. I know you've got the stats that you're chasing in the back half of this year, but as you look forward, you know, a little bit more detail on kind of how you think the cost structure can play out going forward.
Yeah. On the large restaurant client, you know, Doug, we've obviously done a lot. This. I think many people probably know who it is, but I won't call them out by name. There's been a massive CEO change there, and so they're reevaluating everything and their core strategy. We have, with several of our bank partners, including Chase and Bank of America, put our best foot forward on, you know, a pretty meaningful proposal for them. I don't know if we'll get that over the line, but we certainly haven't given up. We are, however, modeling absolute worst-case scenario for that relationship. I want to reiterate that we have taken into account.
I mean, we're being hyper-conservative in terms of modeling macroeconomic conditions that continue to get worse throughout the year and going into next year, looking at worst-case scenarios with, you know, particularly this client, and still controlling our own destiny with identifying the appropriate cost savings that are required to not materially impact this business, but to still get to profitability in Q2 and cash flow, free cash flow in Q3. I'm sure people don't like the 10%-15% guide, but, you know, we really do believe that that assumes conditions continue to deteriorate and we can still control our own destiny. Andy, anything you would add to that about cost in next year?
Well, yeah, a couple of things. One on the restaurant client, too. I mean, this is obviously a situation we've mentioned in the past. I think we've been accounting for that all year, and we understand where that's going in the back half. That's certainly not the reason why we've changed our guide, but we already saw that. It's really about the headwinds that we're seeing across the business. In regards to the $15 million, that is largely run rate costs. So it's not gonna be one time in the back half this year. That's kind of an annualized number. There's certainly a lot of other opportunities that we're exploring. Some of those might be more one time in nature, but that largely is a run rate cost that we'll see over time.
Okay. Thank you both.
Thank you. As a reminder, to ask a question, you will need to press star one one on your telephone. Our next question comes from Jason Kreyer with Craig-Hallum. You may proceed.
Hey, thanks for taking questions. Just wondering if you can elaborate on what you're seeing in the macro. I mean, you delivered a Q2 that was, you know, within your guidance range. Then, you know, obviously we're talking about a back half of the year, and I think you've talked about the conservatism baked into that, but quite a bit slower than what we were looking for. Curious if there's a point in time in which things really started to slow and you saw this change in consumer spending or if all of that has kind of happened in July. Any more details there would be great or any commentary on specific verticals outside of restaurant, which you called out.
Yeah. No, thanks, Jason. Good question. Look, I would describe Q2 as coming in like a lion and going out like a lamb. It deteriorated throughout the entire quarter and fairly rapidly. I mean, some of the stats that I rattled off in the earnings script, I mean, TNE was up 39% at the start of the quarter and was, you know, almost down at the end of the quarter. We saw it in just about every category, and we saw kind of multiple dimensions. We saw consumer spend decline. Didn't necessarily flatten, but it declined in every category. We saw trips in most categories also decline, which kind of is the double whammy of the spend's declining and the trips are declining, which means their average ticket is going way up, as they're spending less.
Of course, that's impacting many of our clients. It happened very rapidly in the quarter, but it happened, you know, very steadily as well. I really wanna reiterate, we have modeled those conditions continue to deteriorate throughout the remainder of 2023. We're not even modeling the same. We're modeling more deterioration in that guide that we're giving you. Hopefully, we're wrong, and that really is a worst-case scenario, but that's what we're modeling right now.
Thank you. On the Bank of America extension, you called out in the prepared remarks that there are benefits to both parties. I was wondering if you can talk a little bit more about what those benefits are. Now that that contract has been signed, are there any material changes, or are there any particular reasons why it took so long to get that extension done?
Look, I'm not gonna be in the business of talking about individual banks and individual bank contracts. It doesn't serve us any good and quite frankly, the banks don't like it either. What I can tell you is, first of all, we've never had a bank contract signed on time, so this is not unusual. I told you guys it wasn't gonna get done at the end of the year. I told you it was probably gonna get done before the first half of the year, and indeed it did. It was exactly what we expected. I talked about a lot of the things we're trying to get all of our banks to do, not just Bank of America, upgrade technology, AWS, et cetera. What I can tell you is we're very pleased with that contract, and that's all I can say.
You know, I think it's a three-year contract, which is, you know, very typical for us. We're very pleased.
Perfect. Thank you.
Is the operator still there? Are we still on the call? Okay. I'm gonna go ahead and close the call. Hopefully, people can hear. I'm not sure if we have technology issues happening or not right now. I do wanna thank everyone for listening. You know, we're pleased with the quarter that we delivered. While we are certainly seeing economic tailwinds, we can control our own destiny. I think that's the big message that I want the street to understand. We absolutely can control our own destiny, and we're going to. Nothing has fundamentally changed about this business. It's still a core 30% year-over-year grower. We're just facing really uncertain times right now, and I don't think it's unique to us or to digital advertising. I think it's the entire economy.
The other thing I would say is I am really thrilled to welcome Karim. I think he is going to be an awesome addition to this team. He has so much experience, both with banks and with advertisers. It's going to be, you know, really a good boost for what this company needs going into the future. I know he's really excited about the foundation that we've built and about the fundamentals. Yep, there are some tailwinds right now. Or sorry, excuse me, headwinds. We still feel great about the foundation that we've laid and the company that we've built. With that, we will end the call. Thank you everyone for joining and listening.