Good day, ladies and gentlemen, and welcome to the Campbell Soup Second Quarter 2015 Earnings Conference Call. At this time, all participants are in a listen only mode. Later, we will conduct a question and answer session and instructions will follow at that time. As a reminder, this conference call is being recorded. I would now like to introduce your host for today's conference, Jennifer Driscoll, Vice President of Investor Relations.
Please go ahead. Thanks, Kate. Good morning, everyone.
Welcome to the Q2 earnings call for Campbell Soup's fiscal 2015. With me here in New Jersey are Denise Morrison, President As As usual, we've created slides to accompany our earnings presentation. You will find the slides posted on our website this morning at investor. Campbellsoupcompany.com. This call is open to the media who participate in listen only mode.
Today, we will make forward looking statements, which reflect our current expectations. These statements rely on assumptions and estimates, which could be inaccurate and are subject to risk. Please refer to our slide or to our SEC filings for a list of While in the current quarter, we
had no items affecting comparability,
While in the current quarter, we had no items affecting comparability, our comparisons of fiscal 2015 with fiscal 2014 will exclude previously announced items. Also our fiscal 2015 guidance is on a 52 week to 52 week adjusted basis through 53 weeks last year. Because we use non GAAP measures, we've provided in our appendix a reconciliation of these measures to the most directly comparable GAAP measure. And with that, let me turn the call over to Denise Morrison.
Thank you, Jennifer, and good morning, everyone. Today, I will share my perspective on our second quarter and first half performance, our plans for the remainder of the year and finally, our initiative to create a new enterprise structure, while driving significant cost savings over the next 3 years. Our CFO, Anthony DiSilvestro, will discuss our financial performance and segment results in greater detail and then we'll have time for your questions. My perspective about the Q2 is highly influenced by some of the factors we shared with you during our Q1 call. As a reminder, we had strong first quarter with organic net sales up 5%, adjusted EBIT up 9% and adjusted EPS up 12%.
Recall that in quarter 1, we experienced higher input costs than expected and this situation continued into quarter 2. We started the year with a stronger seasonal sell in. We also had more holiday promotion activity shift in quarter 1 because of the timing of our quarter end relative to Thanksgiving. This shift drove sales growth in Campbell's Condensed Soups, Swanson Broth and our Pepperidge Farm stuffing businesses ahead of consumption. The strong first quarter put pressure on our supply chain to maintain acceptable customer service levels.
To serve our customers, we ran our plants over time and shipped product from all over our network to meet the increased demand. We also increased our use of spot market transportation, which resulted in higher rates in a constrained market and fueled additional costs. These supply chain issues continued into the 2nd quarter as we made the decision to incur additional expenses to improve our customer service levels. With this as background, let me now offer my perspective on our 2nd quarter results. Our organic sales performance was comparable to a year ago.
In the quarter, declines in U. S. Soup were impacted by quarter 1 sales growth, which benefited from movements in retailer inventory levels and the timing of quarter end relative to the Thanksgiving holiday. This had an expected adverse impact on Q2 soup sales. In the quarter, we delivered positive sales growth in our large U.
S. Sauce brands Prego and Pace as well as in Plum Organics baby food, in the CPG portion of Bolthouse Farms Beverages and Salad Dressings and in our foodservice business. I was pleased with our global baking and snacking business, which delivered solid organic top line growth as well as strong bottom line growth with contributions from both Arnott's and Pepperidge Farm. I was not satisfied with Farm. I was not satisfied
with the performance of the U. S. Beverage business. Sales of our V8 V
Fusion franchise declined, while V8 Splash and V8 Plus Energy performed well in the quarter. In January, we started shipping our new V8 veggie blends, which have been well received by our customers. Our biggest disappointment in the quarter was our gross margin performance. As I mentioned previously, we continue to face persistent challenges with increased inflation and cost pressure in logistics, including higher transportation and warehousing costs and the impact of a stronger U. S.
Dollar on the input costs of our international businesses. Despite our efforts to reduce expenses, we posted a double digit EBIT decline greater than we anticipated. Anthony will discuss our gross margin performance and outlook in much greater detail in a few minutes. As a reminder, at the close of our Q1, we told you that we didn't expect our performance in fiscal 2015 to be evenly distributed across quarters. As a result, we said at that time that evaluating our business performance on a first half basis rather than a quarterly basis would be more meaningful.
We still believe a first half view gives the most informative picture of the business. Turning to our first half performance, organic sales increased plus 2%. For the half, 4 of our 5 reporting segments achieved organic sales growth with gains in U. S. Simple Meals, including steady sales in U.
S. Soup. We posted positive organic sales in Global Baking and Snacking, Bolthouse Farms and Food Service and International Simple Meals. Sales of U. S.
Beverages declined. It is important to note that our recent acquisitions Plum and the CPG portion of Bolthouse Farms posted double digit sales gains for the half and Kelson Biscuit sales increased as well. For the half, our gross margin was under pressure with the continuation of the input costs that were higher than anticipated and the supply chain issues that I previously discussed. Turning now to the back half, we plan to focus on fewer, bigger innovation platforms across our portfolio. As discussed at CAGNY last week, we believe this approach will have a more significant impact on the top line and reduce complexity in our supply chain.
In the back half, we will continue to ramp up our health and well-being platform across our business. Our health and well-being platform includes new Campbell's organic soup and the continued expansion of our Healthy Request line of soups. We are increasing the distribution of new V8 Veggie Blend juices for affordable mainstream juicing and V8 Protein Bars and Shakes, which are expanding the brand into adult on the go nutrition. In the package fresh category, this spring we are launching 1915 by Bolthouse Farms, a new cold pressed ultra premium organic juice. We will continue to expand Bolthouse Farms Kids' fresh beverages, veggie and fruit snack tubes and carrot veggie snackers in the produce section.
And we also have spring flavor innovations in place for super premium fresh beverages, including an on trend blueberry banana almond milk variety and new varieties of salad dressings. In Simple Meals, we will introduce a range of premium and convenience platforms, including the expansion of our dinner sauces line with the addition of grilling sauces. We are also preparing for the launch of Campbell's Fresh Bird Soup and K Cups, our joint development project with Keurig Green Mountain. And finally, we will introduce Prego and Pace Ready Meals in convenient on the go microwavable pouches. We have also taken actions to address the supply chain issues that are within our control.
For instance, we are making significant improvements to our freight and transportation management, while our service level to customers and cost management is improving. We're taking steps to increase net price realization on our core business. We believe that these steps help our gross margin performance improve starting in the Q3. And finally, we're managing SG and A and other costs aggressively across a number of areas such as travel and hiring. Even with these efforts, we don't expect to offset the full impact of the margin pressures that we experienced in the first half.
We recognize the challenging environment that we and our peers are operating in, particularly in center store categories. Consumer behavior and their preferences with respect to food are changing. There are many seismic shifts impacting our industry, which I discussed last week at CAGNY. We're taking these shifts into consideration as we pursue our dual mandate to strengthen our core business, while at the same time to expand into faster growing spaces. We recently announced a new enterprise structure to better align our organization to deliver on our strategy.
After considerable thought and planning, we are reorganizing our company to unlock greater value from our people, brands and assets. This work is underway and will ramp up in the back half. We expect the creation of our 3 new divisions, Americas Simple Bales and Beverages, Global Biscuits and Snacks and Package Fresh, coupled with our efforts to simplify our organization structure, will result in streamlined operations, better execution and improved financial results over time, all while delivering fewer, bigger product innovations that will delight consumers. As we implement this leaner and flatter organization structure, we're also adopting 0 based budgeting in fiscal 2016 to drive cost savings and to instill new cost discipline at Campbell. Together, we expect these initiatives to ramp up to annual cost savings of $200,000,000 plus over a 3 year period.
This is a difficult time across the food industry. While we have made solid progress at Campbell's over the past 3.5 years to reshape our portfolio, it has not been enough. We are making necessary changes at our company, changes to the way we organize and manage our business and changes to the way we allocate resources and assets, while managing costs to fund our growth. Simply put, we are taking more aggressive action on multiple fronts, while staying resolutely focused on the consumer to change the growth trajectory of our business. Thank you.
And now I will turn the call over to Anthony DeSilvestro.
Thanks, Denise, and good morning. Before getting into the details, I wanted to give my perspective on our Q2 performance and provide 2015 guidance. First, we are pleased with our overall sales performance. Organic sales following 5% growth in the first quarter were flat in the second quarter with the first half now at plus 2%. Our updated sales guidance reflects an increased headwind from currency.
Excluding currency, our sales outlook remains unchanged from our previous 2015 guidance. However, reflecting disappointing gross margin performance, 2nd quarter EBIT was down 17% and below our expectations. I'll discuss the details of our gross margin performance shortly. Importantly, for the balance of the year, we expect to see improved gross margin performance as inflation and supply chain headwinds moderate and we take actions to improve our net price realization. As we announced on February 12, given our you through our Q2 results, segment highlights and then review the guidance.
For the Q2, net sales on an as reported basis declined by 2% to $2,234,000,000 due to the negative impact of currency translation. Organic net sales were comparable to the prior year as gains in both our Global Baking and Snacking and our Bolthouse Farms and Foodservice segments were primarily offset by declines in U. S. Simple Meals and U. S.
Beverages. Following a strong first quarter, sales in the second quarter were negatively impacted by movements in retailer inventory levels, including earlier holiday shipments that benefited the prior quarter. With these timing related items now behind us, first half reported sales increased 1% with organic sales gaining 2 percent. Adjusted EBIT in the quarter fell 17% due to a lower gross margin percentage and unfavorable currency, partly offset by reductions in marketing spending. For the first half, adjusted EBIT declined 4% as the negative impact of a lower gross margin percentage and currency were partly offset by volume gains and lower marketing and administrative expenses.
Reflecting lower interest expense and a lower tax rate, adjusted earnings per share decreased 13% to 0 point $6.6 in the quarter. At $1.40 for the first half, adjusted EPS is down 1%. Decomposing our sales performance, favorable volume mix contributed 1 point to sales growth. Gains in volume mix in the Global Baking and Snacking and Bolthouse and Foodservice segments were probably offset by declines in U. S.
Simple Meal, the segment most impacted by the inventory and holiday shipment timing between the 1st and second quarters. Higher selling prices, primarily in Global Baking and Snacking added 1 point of growth. Overall, increased promotional spending lowered sales by 2 percentage points. The pressure came largely from the Global Baking and Snacking and U. S.
Simple Meals segments. Currency reduced sales by 2 points as our 2 primary foreign currencies, the Australian dollar and Canadian dollar both weakened further against the U. S. Dollar. Here is our gross margin bridge for the 2nd quarter.
Our gross margin declined by about 3 points in the quarter compared to the prior year. 1st, cost inflation and other factors had a negative margin impact of 3.6 points. About 2 thirds of this was cost inflation, which as a rate increased by approximately 4%, reflecting continuing increases in meats, tomatoes, dairy, steel cans and chocolate and includes the negative impact of mark to market losses on open commodity hedging contracts. While inflation was slightly higher in the quarter than anticipated, we expect inflation to moderate in the back half. The remaining third came from our supply chain, where we experienced increases in manufacturing costs, in freight and distribution and from the impact of a stronger U.
S. Dollar on the input costs of our international businesses. I'll comment further on the first two. Our manufacturing costs are higher as we've temporarily increased the use of co packers to meet short term demand and from an equipment outage in one of our major plants. On freight and distribution, the impact of which we've seen moderate during the quarter.
Looking ahead to next year, our investments in soup common platform, broth capacity and changes in our committed freight capacity should mitigate the impact of these factors. Promotional spending negatively impacted gross margin by 100 basis points, primarily due to higher spending in the baking and snacking segment. And while volumes increased in the segment, trade had a negative impact on margin. Higher selling prices, primarily in baking and snacking added 40 basis points. Lastly, we continue to drive meaningful productivity gains in our supply chain, which contributed 130 basis points of improvement.
As I'll discuss in connection with the guidance, we expect that our gross margins will expand slightly in the second half. Marketing and selling expenses decreased 10% in the quarter, reflecting reductions in advertising in U. S. Simple Meals and Pepperidge Farm helping to offset some of the gross margin pressure. Administrative expenses were down 1% as lower benefit costs, cost savings from prior restructuring initiatives and the impact of currency were mostly offset by increased long term incentive compensation costs compared to the prior year, which benefited from reduction in estimated payouts.
On the topic of incentive compensation more broadly, we now expect a full year 2015 headwind on incentive compensation costs of approximately $0.06 per share compared to our original estimate of $0.09 per share as we have lowered our assumption for estimated payouts on long term and annual bonuses. For additional perspective on our performance, this chart breaks down our EPS growth between our operating performance and below the line items. As you can see, adjusted EPS declined by $0.10 per share, dollars 0.12 of which is attributable to the decline in EBIT. Net interest expense declined $4,000,000 versus a year ago as we reduced our debt level and this contributed a penny to EPS growth in the quarter. Our tax rate for the quarter was 27.9%, down 3 10 basis points versus the prior year adjusted rate due to the favorable resolution of an intercompany pricing agreement between the U.
S. And Canada. The lower tax rate in the quarter added $0.03 to EPS. We now expect the tax rate for fiscal 2015 in the range of 30% to 31% versus our previous guidance of 31% to 32%. Under our strategic share repurchase program, we repurchased $50,000,000 in the quarter, bringing the year to date total to 100,000,000 dollars With rounding, you don't see an EPS impact on the quarter.
Currency had a $0.02 impact on EPS. For the full year and based on current spot rates, we estimate currency will have a $0.02 or $0.05 per share negative impact. Now turning to our segment results. Sales declined in U. S.
Simple Meals by 3%, primarily driven by volume declines and higher promotional spending. U. S. Soup sales decreased 6% following a 6 point gain in Q1 as the timing between quarters was impacted by movements in retailer inventory levels and the timing of our quarters relative to the Thanksgiving holiday. Sales of other Simple Meals increased 6% driven by growth in Plum, Prego and our dinner sauce platform.
Operating earnings for U. S. Simple Meals declined primarily due to higher inflation and the supply chain costs I discussed earlier. In Global Baking and Snacking, 4% organic sales growth was driven by the strong performance of Arnott's. We achieved consumption and share gains in the Australian biscuit category and Indonesia delivered another quarter of double digit sales gains.
Within Pepperidge Farm, Goldfish Crackers delivered strong sales gains, which were partly offset by softness in frozen products. Kelcine sales declined slightly reflecting the shift of the Chinese New Year further into our Q3. Global Baking and Snacking posted strong operating earnings driven by the organic sales growth and lower marketing spend. In the Bolthouse and Foodservice segment, organic growth was driven by sales gains in Foodservice and in Bolthouse Premium Beverages and Salad Dressings, while Bolthouse Farms Carrot and Natural Ingredient sales declined. The decline in operating earnings was primarily driven by a lower gross margin percentage and higher administrative expenses as the prior year benefited from a reduction in long term incentive compensation accruals.
The decline in gross margin percentage reflects higher carrot costs, including the impact of adverse weather. International Simple Meals and Beverages organic sales declined 2% with lower sales in Latin America and the Asia Pacific region. Sales in Canada were comparable to the prior year following a very strong Q1. Declines in operating earnings were due to cost inflation, the adverse impact of currency on input costs and the negative impact on currency translation. U.
S. Beverage sales fell 4% as declines in VHFusion more than offset gains in VH Splash. Operating earnings declined primarily due to higher promotional spending, including new item introduction costs, cost inflation and increased supply chain costs. For the first half, I want to focus your attention specifically on the performance of the U. S.
Simple Meal segment. With the timing shift in Q1 and Q2 now behind us, U. S. Simple Meal sales increased 2% for the half driven by volume gains in the segment. U.
S. Soup sales were comparable to the prior year, while sales of other simple meals increased 10% driven by growth in Plum, Prego and our dinner sauce platform. Operating earnings declined 3%, reflecting cost inflation and higher supply chain costs, partly offset by productivity improvements, lower marketing expenses, sales gains and the benefit of lapping the Plum recall in the prior year. For the remaining segments, the results for the half were similar to those of the second quarter. Within UN Soup, 6% lower sales in the 2nd quarter was due to declines in condensed and Swanson broth, which were impacted by the timing of shipments between the 1st and second quarters, while ready to serve soup sales were comparable to the prior year.
While our soup sales decreased 6%, consumer takeaway in measured channels for the comparable 13 week period ending February 1st declined 1%. For the first half, as shown at the bottom of the chart, soup sales in aggregate were comparable to the prior year as a 3% decline in condensed was offset by 7% growth in broth with ready to serve sales comparable to the prior year. We ended the quarter with retailer inventory positions comparable to the prior year. Here's a look at U. S.
Wizzoupe category performance and our share results as measured by IRR. For the 52 week period ending February 1, 2015, the category as a whole declined 1.2%. Our sales channels declined 1.9% with weakness in condensed and ready to serve partly offset by strength in broth. Our share declined 50 basis points in the last 52 weeks and has been relatively stable over the past 2 years. All other branded players collectively had a share of 28% with gains driven by smaller players.
Private label also grew share finishing at 13%. We had strong cash flow performance in the first half as cash from operations increased by $221,000,000 to $584,000,000 as we wrap the taxes paid in 2014 on the divestiture of the European Simple Meals business and due to lower working capital requirements and pension contributions in 2015. Capital expenditures increased to $143,000,000 We continue to expect capital expenditures of about $400,000,000 for the year as we increase capacity to support growth in our faster growing businesses. We paid dividends totaling 199,000,000 dollars reflecting our current quarterly dividend rate of $0.312 per share. In aggregate, we repurchased $133,000,000 of shares and have $100,000,000 of which were under our strategic share repurchase program.
The balance of the repurchases were made to offset dilution from equity based compensation. Based on our current plans, we anticipate making strategic share repurchases at this pace on average for the balance of the year. Net debt declined by approximately $200,000,000 to 3,700,000,000 dollars Now I'll step through our 2015 guidance, which is consistent with our news release on February 12. As a reminder, growth rates are based off a 52 week adjusted fiscal 2014 base. Beginning with net sales, we expect changes in net sales to be in the range of minus 1% to plus 1% including a currency headwind of 2 points.
Excluding currency, our sales outlook is unchanged from our previous guidance. We expect adjusted EBIT to decline between minus 7% and minus 5%, reflecting weaker than anticipated gross margin performance. While first half performance has been impacted by inflation, supply chain costs and currency, we expect improved year on year performance in the back half as inflation and the supply chain impacts moderate as we exit the season and we realize the benefit of several list price increases and promotional spending reductions, which are now in the marketplace. For the full year, we forecast that our gross margin percentage will decline by approximately 1 point. At EPS and reflecting a tax rate in the range of 30% to 31% and interest expense slightly below the prior year, we expect adjusted EPS to decline between minus 5% and minus 3%, a range of $2.32 to $2.38 In terms of quarters, directionally we expect a relatively weak Q3 followed by a stronger Q4.
As we discussed at the CAGNY conference last week, we have launched a major cost reduction initiative targeting a $200,000,000 plus annual cost by adopting a zero based budgeting approach. While we expect to deliver savings beginning in our fiscal 2016, we do not anticipate a material impact on our 2015 results. As we said last week, we are in the early stages and we'll have more to say about the initiative and impact on our performance as we make progress. That concludes my remarks. And now I'll turn it back to Jennifer for Q and A.
Thank you, Anthony. Kate, we will now start our Q and A session. Our audience, we'd ask you that since we have limited time, please ask only one question at a time.
Thank
And our first question comes from the line of Chris Growe with Stifel. Your line is open.
Hi, good morning.
Good morning, Chris. Hi.
So I just had two quick questions. I'm sorry, you said keep it to 1. Let me do it in one then. And really just focus on the gross margin. And Anthony, can you give more color around the increase in transportation costs, like some
of the unique factors
that led to the weaker gross margin performance in the quarter? I know you talked about these in some overall detail, but I'm just curious like how much like incremental say transportation costs were? Was that one of the big drivers of the weaker gross margin performance?
Sure. As I said in my remarks, if you look at the gross that is the supply chain issues, and the largest single one within there is freight and distribution. And as Denise mentioned, we have prioritized maintaining our customer service levels over some incremental costs. So what that's resulted in is some more inter plant shipments, less use of intermodal and a higher utilization of the spot market at a time when carrier capacity has been constrained and the rates have been higher. So those three things are really the primary drivers of the cost in freight and distribution, those which are a pretty significant part of the supply chain costs we've been talking about.
And then would input cost be like the remainder or the vast majority of the remainder of the incremental gross margin weakness in the quarter?
Well, when you talk about year over year performance, inflation is the single largest factor. So 2 thirds of that 3.6% decline is inflation. And things like meats and tomatoes and chocolate and dairy are all increasing double digits. Steel cans is single digits and it got made worse by mark to market on some diesel hedges that we had that were underwater in the quarter.
Okay. Thank you for your time.
Thank you. And our next question comes from the line of Jason English with Goldman Sachs. Your line is open.
Hey, good morning folks.
Hi, Jason. Good morning.
I guess the last more
of a philosophical question on marketing. Sort of surprising to see your marketing spend continue to shrink. And I was just looking through it in the first half, it's now down like 25% from where it was 10 years ago. And your sales can continue to suffer. How should we think about marketing on a go forward?
Are we in an environment or a continue to can continue to trim it. Or do you still believe that marketing is sort of a very important driver of top line growth? And as we think about the go forward at Campbell, should we be expecting and modeling for a degree of reinvestment in marketing on a go forward?
Jason, we do try and keep total advertising, consumer and trade at about 25% of sales. In the first half, our soup advertising was not cut. What we are lapping is the launch of Prego white sauces and dinner sauces. So the advertising spend in the Simple Meal portion was down and also lower advertising on U. S.
Beverages as we chose to spend more on that in the back half against the introduction of the V eight veggie blends. The other thing that we did was in the biscuit business, we did have a higher trade on Pepperidge Farm, as we drove more merchandising in particularly the Q2. And in Arnott's, we had a price increase and we did spend trade to make sure we protected promoted prices in the marketplace. The other thing that affected trade was soup, the launch of new organic soup and also the launch of veggie blends where we put new distribution funds in place on those two businesses. Going forward, absolutely believe that advertising is a solid grower of top line as is consumer.
And as we work through our new divisions and their portfolio roles, we will be making sure that we're allocating those investments to the places that have the greatest profitable growth opportunity for us.
Just to add to Denise's comments, as we look to the $200,000,000 cost opportunity, we believe some of that can come from our non working or discretionary marketing spend. So we'll be looking at that area pretty closely.
And we'll be able to make that distinction.
Okay. I'm going to try to cheat and squeeze in one quick follow-up, because you talked on looking at spend as an entire bucket inclusive of trade spend. Your promo line has been moving higher, I should say, as a contra revenue indicator going to moving lower for 8 years. And you're now citing gross margin disappointment on sort of the net price realization. So clearly it's a problem, the degree of trade spend and the lack of efficiency on it.
How do you address that? And after 8 years of putting more money in, is it really feasible to imagine you'd be able to pull money out and get sort of a net benefit on that on the go forward?
Yes. We I mean, we've been doing quite a bit of analytics on our trade performance in the marketplace and on the appropriate pricing. So, we've been able to really understand with a new level of granularity, where we've invested in and the return that investment. And we will be reducing less profitable or less ROI trade in the marketplace. That's good.
That's our approach.
Yes. Just to add to that, in terms of our back half and net price realization efforts, we've announced pricing on our Simple Meal segment across 30% of the portfolio at an average of 5.7%. So we're taking pricing on some of our red and white SKUs. We're taking pricing on Perrigo. We're taking pricing on Campbell Gravy.
And we're also reducing our promotional spending in a couple of our key businesses. I don't name those for competitive reasons, but we should be seeing some moderation on trade in the back half here.
Great. Thanks a lot guys. I'll pass it on.
Our next question comes from the line of Alexia Howard with Bernstein. Your line is open.
Hi, Alexia.
Hi, Zach. Can you hear me?
Yes.
Perfect. Can I I know we focused a little bit at the conference on the overall trajectory on margins, but can I just focus specifically on the soup segment? Just from looking at what's going on in the grocery stores, there seems to be a shift into newer products that are in cartons and other new packaging formats, not necessarily the cans. And Campbell's is obviously joining this trend with the organic soups and beefs and so on. But how does that affect your margins over the long term?
In the near term, I imagine using co packers reduces the margins. Longer term, If you were able to scale those and bring them back in house, would the gross margins be comparable? And is there also margin pressure across the U. S. Simple meals category if the new pouch skillet and dinner sauces are replacing sales of condensed soup for cooking?
Thank you very much.
Okay. Alexia, I do think that the major shift for us in terms of out of the can packaging has been in the area of premium soup, which has been a place where we've expanded our Campbell's slow kettle in tubs, our bisques in boxes and now our new organic soups, which are also going into that segment. And that segment is growing. And that segment also commands a higher price point. So we're very pleased with the margins that are in that particular segment.
That said, the canned soup business is still several $1,000,000,000 and very profitable. And so bringing news to the core business is also an important part of our program here. And I think the best example I can give you in terms of margins is on the broth business. Recall once upon a time, Swanson broth was 100% in cans. And over time, after the introduction of the aseptic Swanson broth at a higher retail and very solid margins, we've been able to manage that conversion at the pace that the consumer has taken us there.
And so we now have 2 very profitable offerings in that particular space. So I hope that answers your question.
Is that a model that you can use directly in the Kansu business to migrate it over to those aseptic cartons? Or does the FDA present that?
Yes. I think that the again, there are many consumers that continue to buy canned soup and there are some that we are bringing the consumer a choice model depending upon what their preference is. And we make sure that our margins are acceptable. This is Sandra.
I was
just going to add, you probably noticed that our new organic soups and the cartons do have garnish? Yes. Yes. It would be great
to see more of that. So thank you very much. I'll pass it on.
Our next question comes from the line of Diane Geissler with CLFA.
Your line is open.
Good morning.
Good morning, Diane. Hi, Diane. Hi. I wanted to ask about your comment on the reducing the amount of innovation, but making sort of scaling it and making it more impactful. So last summer when we came to your Analyst Day, you obviously had a lot of innovation you showed us.
It seems like there's a little shift in strategy there given what's going on in the center of the store. Can you just talk about what you envision in terms of like platform innovation? How many will we see per year? What is the bogey in terms of sales that you have to hit in order for it to be considered successful? I just want to understand a little bit better your the strategic thinking behind that and how you will assess it going forward?
Yes. Let me take you back 3.5 years where we had no innovation pipeline on our soup and simple meal business and our sustainable innovation was driving about 5% of sales from new products on a rolling 3. Fast forward to today, where we have built a pretty robust innovation pipeline in that business and our sales from in new products introduced in the last 3 years now are about 11%. We would like to get them to between 13% to 15%. So we still have more work do, but we are totally in a different place.
That said, we've been able to go back and look at literally the plethora of activity in that space. And what we've realized is, if we can cluster our innovation into fewer bigger platforms that have scale in the marketplace and can have a bigger impact, that would be a better program that we are now prepared to run. And so for example, if you look at health and wellness, innovation in the organic space, innovation in the fresh space and innovation in vegetable nutrition are 3 big platforms that we believe we can build out. In simple meals, our whole dinner sauces with skillets, oven, slow cooker and now griddling can be a platform that will a platform that will have a meaningful difference in the category. And so those are two examples of how we're starting to look at it.
So is
the company
scaled for larger innovation platforms in fiscal 2016? Or is it more platforms? No,
platforms? I believe what you'll see is us building on to the platforms that we've already initiated and coming out with new bigger ones over the next couple of years, because we still are very committed to brand building and innovation as a way to drive sustainable profitable growth.
Okay, great. Thank you. Our next question comes from the line of Robert Moskow with Credit Suisse. Your line is
Anthony, I was listening to the reconciliation of gross margin and it seemed like a lot of these issues were things that you had mentioned on the Q1 call already. So I guess I wanted to know what was the major
What
What made it worse in Q2 that you didn't expect?
Yes. I would break it down into 3 areas. The first was cost inflation. So I quoted some numbers on categories earlier. Those numbers were a little higher than frankly than we anticipated and the mark to market on diesel was a little higher than we anticipated.
The second is in this area of freight and distribution. We talked about in the first quarter that we got a little bit behind, given an early spike in demand and that continued further into the Q2 than we anticipated. Quite frankly, as we decided to prioritize keeping up on customer service over some of these 2nd quarter a little bit further than we've anticipated. And the 3rd impact I'd point out is the dollar continuing to strengthen, it had a larger impact on input costs of some of our international businesses than anticipated.
Campbell has done a lot of work to make the supply chain more efficient. Productivity pops up all the time as a benefit. Are you at all concerned that maybe as you've changed your supply chain footprint that you've reduced the flexibility in the footprint at the same time and that could have led to some of these issues? Or am I just jumping to a conclusion? Well, we've talked about that.
As
we look
back at some of the actions we've taken, primarily the closure
of the Sacramento plant, we've talked about that. We look back
at some of the actions we've taken, primarily the closure of the Sacramento plant, we achieved very significant savings from that initiative. And I think in comparison, these costs that we're seeing here are relatively minor compared to that. We believe we understand the causals of them. We believe we're addressing them. We're starting to see them moderate and we expect the worst is behind us from here going forward.
Yes. Our supply chain continues to deliver about 3% in productivity every year. And with the soup common platform and plant of the future, it actually is introducing much more flexibility into the footprint to be able to Your line
is
open.
Good morning. Your line is open.
Good morning. You mentioned condensed is down a few percent. If you break down condensed between eating soups and cooking soups, what are the trends in each? And if you want to extend it back a couple of quarters to make it even, please go forward. And what is the percentage of the breakdown between eating and cooking soups currently in condensed?
Thanks.
Yes, they're about equal weight. I think the way to answer the question is longer term, we've seen relatively better performance out of cooking soups than eating soups, cooking soups being more on trend with consumer behaviors around obviously cooking and recipes. While the eating soups, given all the activity in ready to serve, there's been some migration from eating soups to ready to serve soups. And I think that's been the primary factor over the longer term negatively impacting condensed eating varieties.
Yes. And I would just add that the 3 icons still remain very strong in condensed soup and where we've seen the impact is in the other eating with the interaction with ready to serve.
I mean that really is the nature of the question is that you wonder if there might be a time 1, 2, 3 years down the road where your sauces, your broth and then your cooking condensed varieties together get to a scale and they're on trend with the millennial eating patterns that that could be a high margin sort of savior to your growth, whereas some of your other growth areas are lower margin in nature. I wonder if that if you see that getting to critical scale within some time horizon. Is that a fair question?
We tend to view the business that way. In fact, it comes together really nicely on campbellkitchen.com, where we're able to suggest many recipes using both broth and also our cooking soups to make fresh food taste great. And so we do see a scale play in terms of our cooking varieties. That said, we still have a very nice business in our other eating condensed as well.
Thank you.
And our next question comes from the line of Erin Loesch with Morningstar. Your line is open.
Thank you. I was hoping you could just kind of address in line with the discussions regarding some of the innovation. You've been quite upfront about the fact that center of the store has been struggling. We've seen that in the numbers. Kind of the positioning of those new products whether you think that they will drive traffic in the center of the store or positioning within the perimeter and kind of how those discussions with retailers are going?
Well, I think it's important that when you run an innovation program, there has to be an acceptance that some of the innovations are going to hit and some of them are not. And the trick is to figure out which ones are the winners and put your money and investment behind those and figure out which ones are not and pull them away. And I believe we have been running that kind of program. But we've seen some very important innovation to our core business, for example, in pub inspired chunky soup, which has introduced a whole new line of innovation to that particular franchise. We've also we're very pleased with the building of the dinner sauce platform that I talked about earlier, those are two examples where we've really hit the mark.
The other place too is in the premium soup. We've been able to get 4 feet extra for premium soup in the stores, which has enabled us to expand slow kettle and the box soup and also provide a home for our new Campbell organic soup. And again, as I mentioned, that segment is growing nicely. We also introduced Jango's a couple of years back that didn't work. We also introduced Jengos a couple of years back that didn't work.
So there is always going to be a mix. And what we are pleased with is that we're hitting more than we're missing.
So suffice it to say most of the innovation will be continued to be, I guess positioned within that center of the store as opposed to the perimeter?
I'm sorry if I gave you that impression. We have a very robust innovation pipeline in the perimeter with our Bolthouse Farms business. In beverages, we're introducing new blueberry banana almond milk and a couple new salad dressings in addition to 1915, which is the ultra premium cold pressed juice. And we also have an innovation pipeline that's looking at other categories in the perimeter where we can bring Campbell's capabilities. So there's a lot of activity going on in that space.
Thank you.
Our next question comes from the line of John Baumgartner with Wells Fargo.
Your line is open. Good morning. Thanks for the question. Denise, just wanted to address U. S.
Beverages for a minute. Performance is pretty weak there. And I guess clearly not from a lack of effort. But at this point, you've already pushed through new packaging, new advertising, new flavors. You've renovated with corn syrup removal and yet it seems price reductions are more of an everyday lever and without a volume response.
So what comes next? Is this just an example of a category moving away from you structurally with V8? Do you have to look outside at maybe different brands or segments at this point? Just your thoughts there.
Yes. The shelf stable juice category has been really sluggish for a couple of years. And I think that one of the big drivers is most of the juice in that category contains sugar and there has been a movement on the part of consumers to really pay attention to that. That said, we are pretty well positioned having vegetable based beverages. And we decided a year ago to really rethink that whole offering from V8, which is why we spent a great deal of time developing the V8 veggie blends, gaining some expertise from our part of the business at Bolthouse Farms.
We're just getting those vegetable blends in the marketplace today, but what we believe is that that will offer consumers great tasting vegetable juice alternatives that are mainstream priced and we believe will add a jump start to our V eight business. In addition, we only have 10% of our business in single serve whereas most beverages have about 50. So we are still very committed to increasing our V eight business in single serve immediate consumption. And with the veggie blends, we'll have more of a breadth of line to offer our distributors in the marketplace.
Okay. And then outside of the veggie blends, I mean, what
are your thoughts into core tomato franchise? Has that weakened at all to consumer in terms of change in preferences?
The core tomato franchise has always been polarizing. There are people who either like tomato or who don't like tomato. And we haven't been able to offer the people that don't like tomato base a different alternative. So we believe that tomato
Thanks
Thanks, Denise.
Our next question comes from the line of Akshay Jagdale with KeyBanc. Your line is open. Hi, Ashkae.
Good morning. This is actually Luby on for Akshay. I just wanted to ask about performance in Bolthouse in general. I mean, it seems that top line performance and maybe profitability as well in that segment has been trending somewhat below your original expectations when you first entered the sort of faster growing packaged fresh category. So first, is that a fair characterization?
And then if that is the case, can you talk a little bit about what's driving the relative underperformance and how you're thinking about growth in Bolthouse longer term? Thank you.
Yes, I can take that. I would split the business into 2 parts. Think about the CPG Beverages and Salad Dressings, those businesses, we're very pleased with the performance of those business, both top and bottom line. Where the issue in the short term has been, and I think most of this is now behind us, has been on natural ingredients and carrot costs. As you know, we went from a very unique drought situation and that raised our costs in terms of water costs, water extraction costs, land costs.
And then we went from that to 4 RAIN events within a 10 day period, which also cost us on the Carat Cost side. And both of those situations have impacted our business. The reason I said I believe it's behind us is now we've shifted our harvesting to the more southern region where they don't have the same kind of situation. We saw improved performance in the back end of our quarter. So we pretty feel pretty good about the outlook.
The other issue we've had a little bit on the top line is we export some natural ingredients and concentrates to Japan and that business has been under pressure. But the core business, the CPG beverages and salad dressing continues to perform very, very well.
Thank you. That's helpful. I'll pass it on.
Our next question comes from the line of Andrew Lazar with Barclays. Your line is open.
Good morning, everyone.
Good morning, Andrew.
If we look at, I guess, gross margins today versus even a couple of years ago, obviously, we've seen some pretty significant erosion for various reasons that you've discussed over time. I'm just trying to get a sense of whether you view the current level of gross margins as maybe somewhat artificially low or as really a new more reasonable base from which you try and improve going forward in light of the various reinvestment needs you've got the gross margin mix of some of the faster growth areas put against the ZBB actions you're going to take? And then just secondly, you're taking some pricing actions even in soup you talked about. I'd always thought it was tough to take pricing sort of intra soup season. And is it just more on the versions that you know are very inelastic that allow you to do that?
Just trying to get a sense of what's changed there. Thank you.
Yes. In terms of the first part of the question, I really believe we have opportunities to improve our gross margin performance over time. And I think when you think about the new organizational structure coupled with the portfolio roles that we've assigned to each of those businesses, we really do have an opportunity to improve gross margin performance, both from net price realization, both from a more modest inflation outlook, continuing productivity improvements and the cost savings we expect to garner through our new $200,000,000 program. So I think there are opportunities to expand margin over time. In terms of the pricing question, I mean certainly in terms of benefit, we get more benefit by enacting a pricing action ahead of the soup season.
But there's nothing that really prevents us from doing it at any point. The key is to work through the timing and the impact on the promotional activity with our retailers. But this was well planned out and is now in the marketplace. Thank you.
Our next question comes from the line of Jonathan Feeney with Atheros Research. Your line is open.
Good morning. Thanks. Hi, Jonathan.
Hi, Jonathan. I guess this
is for Anthony. Looking at the volume declines, particularly in Simple Meals over the past few years and you're mentioning your use of increased co packing in some of the new products. What would you say that maintenance capital expenditure is for this business? And maybe as part of that as we look at this new sort of segment structure and maybe some kind of streamlining and cost savings that might allow, what sort of returns on capital do you typically look at for amounts over and above that maintenance capital expenditure in your annual regular budgeting process? Thanks.
Sure. I think maybe the best way to answer the question is we expected to spend about $400,000,000 this year on capital, 60% of which is on projects that have an economic return. And those are split between capacity adding projects. On the capacity adding project, we typically see pretty significant and attractive IRRs, I'd say, 20% plus kind of levels. On the cost reduction ones, I'd say we do see returns certainly above the cost of capital.
It's kind of hard to come up with 1 kind of IRR from any kind of range. But I think we have a very successful track record of achieving good returns on those cost reduction projects.
I got you, Budd. If your business just for in a weird alternate universe didn't grow volume at all and everything stayed exactly the same from year to year, you're saying about 40% of your capital expenditure would be required to sort of just don't have doesn't have an economic return, just sort of maintains economic returns where they are. Did I hear that right?
Yes, you did. Great. Thanks very much.
Our next question comes from the line of Eric Katzmann with Deutsche Bank. Your line is open.
I guess maybe I'll follow-up on Andrew's question around pricing. Is this kind of a signal of, for lack of a better phrase, treating some of the simple meals in the new division and maybe the relative share targets. Is one way to interpret this that it's again kind of lack of a better term, but a cash cow?
Not intended to be, Eric. I mean, when you take a step back, the pricing action was only on 20 5% of our U. S. Retail portfolio based on gross sales. But across our entire portfolio, it equates to about 1.4%.
And we were very surgical about where we priced. And so it was predominantly on red and white condensed, on Perrigo and on Campbell Gravy. So the other place where we are constantly looking to is where we've spent promotional activity and didn't get the returns on that activity.
Okay. We
didn't read any more into it than that. Okay.
And then just as a follow-up Anthony, remember there was a lot of confusion in the Q1 about how you account for fixed cost absorption. And I'm kind of asking that question with regard to the 2nd quarter and the gross margin weakness and kind of these 3rd it's not like your volume was really all that bad in the scheme of things. And so I guess were you actually kind of looking for volume in the quarter to be down and then volume was better than you thought and then you had to go out into the market to buy the spot freight rates? And or was it again having to do something with how you account for those fixed costs as you kind of go through the year?
Yes. Probably not to complicate this too much, but it's actually a little bit of both, right? The whole area of inventory and inventory management gets really complex. When you think about SKU and location and our multiple distribution points and the fact that we got a little bit behind and had to catch up. And that takes a little bit of time in season when you're running pretty close to flat out inside of these plants.
So you had to run a little more over time. We had to use co packers more. That's more of a broth idea than a can idea. Separate from that, in this whole area of fixed costs, It's not the major impact, but our sales came down a little bit inside our own range and that had a slight negative impact on fixed cost absorption both in the quarter and in our outlook for the year, but it wasn't a significant impact.
Okay. Thanks. I'll pass it on.
We have time for one more question.
And our final question comes from the line of David Driscoll with Citi Research. Your line is open. Hi, David.
Great. Thanks. Hi, good morning and thanks for getting me in. I had kind of two points that I just wanted to clear up and then a very short question. The first one is just on the guidance.
So if I understand it right, the previous gross margin guidance was minus 50 to minus 100 basis points. Today, you're guiding to down 100 basis points. So at the low end of the previously discussed guidance on gross margins, tax rate is lower. So, Anthony, what's the change in the guidance then on EPS? It looks like it's all between gross So
So between EBIT and EPS, a couple of changes. 1 is we took the tax rate down a bit. We also expect interest expense to be favorable to our original assumption, so down slightly year on year. And then within EBIT, I would say there's 3 things happening. The primary issue is the gross margin performance and that's a combination of the freight and distribution that we've been talking about, the manufacturing costs that we've been talking about, the use of co packers, we had a slight impact from an equipment outage at one of our plants and from a stronger U.
S. Dollar that impact on the input costs of some of our international businesses. The second area is currency translation. So we went from about a point of negative impact to 2 points and about a 0.0 impact at EPS now for the year. And the 3rd, I mentioned a moment ago, is a slight sales reduction within our range, which had some impact on gross margin dollars more so than percentage.
So I'd say those are the 3 primary things above EBIT and then below EBIT the tax rate and interest expense.
But just to be super clear on this, because I think there's you're still not I'm not saying it or you're not saying it the same way. Gross margins were previously forecasted down 50 basis points to 100 basis points and today you're saying down 100 basis points. So it's still within the range that you said last call, yet your EPS guidance is down $0.10 to $0.12 So it doesn't make sense to me when you say all these factors because that would be inclusive of what you said 3 months ago.
Yes. I'd say in hindsight that gross margin range of 50 to 100 was probably a bit too wide and we were closer to the 50 than the
100. All right. That's what I was looking for. On the service issues, Denise, just a question here. I had a follow-up on what Moscow said earlier.
It does seem like all of this is related to just planning issues. So I mean intermodal transport, everything just seems to be related to forecasting out what you had to ship in this period of time and that forecasting doesn't go well and hence it causes a domino effect across your supply chain that increases costs. Is that just kind of fundamentally what the root cause analysis as to what happened?
I think that's part of it, David, but literally having the one less plant in our system, having a much more expensive spot market and making sure that we were we got out of the gate with a huge back to school program that put some pressure on our forecast. It was above what we had anticipated. So there was a combination of a lot of things coming together and we got behind. And then we made the conscious decision to make sure that we were delivering for our customers and I still would have made that same decision.
Okay. Last little thing for me is just on winter temperatures and soup sales. In our latest kind of 12 weeks of Nielsen retail data, which I think is easier to understand than maybe your shipment patterns this year. The retail data looks pretty soft in soup and yet the winter temperatures have been pretty cold. So I was just curious if you had a thought as to kind of why that's happening?
What's driving the reduction in consumption? Because I think it's both the sales and a volume issue according to our Nielsen data.
Yes. Our consumption is down about 1% and it's pretty much in line with center store categories.
It's really difficult for us to tease out the temperature and the winter impact from our overall performance.
And it was cold last year too.
Okay. I just wanted to get your sense of it. Thank you so much.
Thank you. Thanks everyone for joining us for our Q2 earnings call and webcast.
A full replay will be available about 2 hours after
our call concludes here by going online or call 1-seven zero three nine two five two five three three. The access code is 1,615. You have until March 11 at midnight, at which point we move our earnings call strictly to the website, investor. Campbellsoupcompany.com under News and Events. Just click on Recent Webcasts and Presentations.
We hope you can join us for our next earnings call on Friday, May 22, 2015. If you have further questions, please call me, Jennifer Driscoll, at 85 6342-6081. If you're a reporter, please call Carla Baragato, Director of External Communications at 856-342-3737. Our call has now ended. You may now disconnect.