Good day. My name is Victoria, and I will be your conference operator. At this time, I would like to welcome everyone to the CRM Q4 'seventeen Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer session.
Thank you. I would now like to turn the call over to John Cummings, Vice President of Investor Relations. Sir, you may begin.
Thanks so much, Victoria. Good afternoon, everyone, and thanks for joining us for our fiscal Q4 and full year 'twenty seven results conference call. Our Q4 results press release, SEC filings and a replay of today's call can be found on our Investor Relations website at www.salesforce.com/investor. With me on the call today is Mark Benioff, Chairman and CEO Keith Block, Vice Chairman, President and COO and Mark Hawkins, CFO. As a reminder, our commentary today will primarily be in non GAAP terms.
Reconciliations between our GAAP and non GAAP results and guidance can be found in our earnings press release. Also, some of our comments today may contain forward looking statements, which are subject to risks, uncertainties and assumptions about them. Should any of these materialize or should our assumptions prove to be incorrect, actual company results could differ materially from these forward looking statements. The description of these risks, uncertainties and assumptions and other factors that could affect our financial results are included in our SEC filings, including our most recent report on Form 10 ks. With that, let me turn the call over to Mark.
Okay. Hey, thanks, John. And you know what, this is really an exciting call for us. I'm just going to tell you right now why we're so excited. This is our 50th quarter as a public company, and we couldn't be more thrilled to be on the call with everybody today.
In 2004, when we went public, we had $46,000,000 in quarterly revenue. And now in the Q4 alone, we delivered $2,300,000,000 in revenue. And for this fiscal year, we are guiding to more than $10,000,000,000 in revenue. I just had the opportunity to review the financial numbers and details, as I'm sure all of you have. And when you look at operating cash flow up 50% year over year at these extraordinary rates to 706,000,000 dollars or that we now have $14,500,000,000 of book business on and off the balance sheet of 28%.
And it's just beyond our expectations. We're absolutely thrilled with the performance of the company, and these are clear financial indicators of how well we're doing and also how well we're going to do in the future. Look, I'm incredibly grateful to our employees, our customers, our board members, our shareholders, the sales force community, all of our stakeholders over the last 18 years have been on this path together with us. Thank you to each and every one of you for everything that you've done for us. We are absolutely grateful.
And I am extremely proud as well of this amazing recognition that we received from Fortune Magazine, which ranks Salesforce as the 20th most admired company in the world. That is something we could have never anticipated and the number one workplace for giving back. So thank you
very much for that.
Now we've proven over the last 18 years that a company can do good and also do good in the world and also do well. And I'm going
to go through some of
our Q4 financial highlights to hit some of these incredible numbers. Revenue for the quarter rose to nearly $2,300,000,000 that's up 27% year over year. It's amazing. And of course, this has not been an easy foreign exchange environment this year, has it, Mark? No.
No. No. So those numbers would be even higher if we did not see things that have happened in Brexit and pressure on the Great British pound. So, also just amazing how we saw revenue for the full fiscal year was nearly up $8,400,000,000 up 26 percent, incredible. No other enterprise software company of our size and scale is growing at this rate and we've continued to balance this top line growth with improvement in non GAAP operating margin, which I'm going to have Mark talk a little bit more about in just a second.
Deferred revenue grew to more than $5,500,000,000 up 29%, pretty awesome. And dollar value of booked business on and off the balance sheet now more than $14,500,000,000 I just touched on that. I'm sure that you all realize that means that we have added more than $3,000,000,000 since last year. So now looking ahead to fiscal year 2018, you can see why we are raising to $10,200,000,000 at the high end of our range. And this incredible fast growth is the result of how we are uniquely addressing the needs of more than 150,000 of our customers from around the world building a single view of their customers and no company like this has ever been created before.
Company in enterprise software, singularly focused on the customer. No other company has 25,000 employees, solely focused on CRM and helping to build deeper and more intelligent relationships with their customers. We are so well positioned for the future. We're the clear leader in fastest growing enterprise software segment, CRM. And here's something kind of amazing.
CRM, I'm sure you saw this incredible report from Gartner. The enterprise software marketplace is really sliced into 4 key pieces. 1, operating systems, which are in decline 2, ERP, which is slightly up databases, slightly up and CRM, which is now by 2020 will be the largest segment of the enterprise software market. That's incredible. We're the largest player in that market.
And we're also the leaders in our core markets in that sector in sales and service and marketing, commerce and platform. We're exiting fiscal year 2017 with the strongest portfolio of products we have ever had, including some amazing technology and teams that we have also been able to bring under our wing over the last year, including these great organizations like Demandware and Crocs and Quip. Okay. I can tell you I've never been more excited about the future and we are really well positioned to take advantage of this very, very fast growing CRM market as this quarter results indicate. And you're going to hear now Keith talk about some amazing customer wins.
Now before we get on to Keith and the customer success stories, I want you all to mark down March 7. March 7 in only a week, we are going to have a worldwide webcast to 2,000,000 of our customers and users. And it's going to come to you from our new building
at Salesforce East in San Francisco.
And that will be right next to Salesforce Tower that I'm sure a lot of you have seen as rising high in the sky here in the city. And if you can come to March 7, you're going to see some amazing customer announcements, product announcements, partnership announcements and we have got some incredible stuff to talk to you about. So we'll hopefully see you in 1 week here in San Francisco. And you're going to also see the latest in what we're talking about with Einstein, with our spring summer 2017 product releases and some of our largest customers are going
to be there as well talking about some
of their expansions. Some that we're talking about on the call here and others that we're holding until March 7. So you can have some news
a week from now on Salesforce as well. Okay, Keith, go ahead. All right. Thanks, Mark. Obviously, this was an exceptional quarter.
Salesforce is the fastest growing top 5 enterprise software company in the world and this year we expect to deliver more than $10,000,000,000 in revenue And that will reach the milestone that we've been talking about, about being faster than any other enterprise software company in history to that $10,000,000,000 mark. In FY 'seventeen, we drove tremendous execution, growth at scale and delivered unprecedented customer success. And we did this while integrating Demandware, our largest acquisition ever, launching innovative new products, including Einstein, and adding more than 5,000 employees. When I joined Salesforce nearly 4 years ago, Mark and I put together a plan to become more strategic to our customers and to become more of an enterprise skilled company. And that plan really had 3 parts to it.
Number 1 was the focus on industry. This is all about speaking the language of the customer and bringing industry expertise and launching industry products in the marketplace. The second was expanding our international reach to serve our global customers, very, very important. And the last was building the world's strongest ecosystem in the cloud, and that was with our SI partners and our ever expanding ISV community. Well, today, we have strategic relationships with the largest and most successful companies in the world.
We are inspiring companies of all sizes, all industries and all geographies. We have clearly become the trusted advisor to our customers for their digital transformations. All of this is translating into our results, including a record number of big transactions. In fact, we hit a huge milestone this fiscal year, which we're incredibly proud of, and that was achieving $110,000,000 plus relationships on an annual basis and the number of $20,000,000 plus relationships has nearly doubled in just 1 year, pretty incredible progress. Now let's talk about some of the highlights in the quarter, starting with our industry strategy.
Again, one of our growth pillars. We had strong growth in Q4 in all of our target industries. In fact, the largest deal of the quarter was a massive expansion with 1 of the world's leading CPG brands based in Europe, using Marketing Cloud, Sales Cloud and Service Cloud to deliver personalized consumer experiences. We expanded our relationships in Q4 with 3 of the 4 excuse me, 3 of the 5 largest CPG companies in the world, all of them running on Salesforce. And as you recall from last quarter, our momentum is continuing in Financial Services.
In Q4, we expanded relationships with U. S. Bank, SunTrust, TD Bank and many, many more. We're also building on a very strategic relationship with Farmers Insurance. Now that's from our early days in helping them modernize their customer self-service to bringing more synergy across their customer, Asian employee and partner channels.
Healthcare continues to be strong for us. In Q4, we expanded relationships with Anthem, Athenahealth and one of the largest healthcare companies in the United States, Humana. And just a quick update on Financial Services Cloud and Health Cloud. It's been less than a year since they've been GA and we've already seen great traction. In fact, more than 70% of customers who have purchased one of these industry solutions are net new logos to Salesforce in this fiscal year.
So all of these are proof positive around the power of speaking the language of the customer. Now on international, our second growth strategy. Each of our regions grew more than 25% in constant currency for the full year. In fact, EMEA and Asia Pac both grew 29% year over year in constant currency. So today, nearly 30% of our revenue is outside of the Americas and this represents a huge, huge growth opportunity for us and we will continue to accelerate our international expansion to meet our customers' demand.
And I fully expect our revenue mix to be more balanced over time. And this is again something that we're very, very focused on and very excited about. Now to that end, we expanded relationships in Q4 with some amazing brands like Shell, Michelin, Emirates and Maersk in Europe. We drove strong financial services momentum as well. Again, in the industry with 5 of the top 15 banks in Europe this quarter, including Banco Santander and BCC, again, all running their business on Salesforce.
We had other huge international wins in the quarter with BRF, Latin America's largest food company, also with the Japanese Cabinet Secretary for Social Security and Tax and Fujisoft all in Japan. So great progress again on the international front. As far as partner momentum, we continue to strengthen our partner ecosystem. In fact, we are seeing partners grow their sales force practices by more than 50%. Today, every single one of the top 5 SIs in the world run their business on Salesforce.
Great example of this is Deloitte. We have an incredible partnership with them. In the quarter, they expanded their relationship with us in rolling out sales, service, analytics and of course, the Salesforce platform. We're also seeing strong momentum in our ISP community and the innovation around our platform in that community. In fact, today nearly 90% of the Fortune 100 are running from the app exchange.
And these are apps that are being installed by customers at a rate of more than 1 per minute every single day, which is pretty incredible. Now before I wrap up, I want to say how proud I am of the company and our ability to integrate more than a dozen acquisitions in FY 'seventeen, while still delivering really record breaking results. And what this operational excellence, it's already paying off. We're driving incredible value and innovation for our customers. In fact, this quarter, we had a huge set of Commerce Cloud wins with Levi's and the Gap and Yeti and many, many, many others.
And Commerce Cloud grew customer gross merchandise value by 26 percent in constant currency from a year ago, again an acceleration from Q3. So look, in summary, I would tell you that no other technology company is building the relationships that we are. We are driving the relationships that we are. We are driving incredible innovation. We're bringing huge value to our customers.
We continue to inspire our customers. We continue to paint a vision for their success. And as I said, we are executing at scale across every part of our And as I said, we are executing at scale across every part of the company and delivering success for our customers better than anybody else in the world. And with that, I'll hand it over to Mark. Thanks, Keith.
As you've heard, we've delivered another year of strong financial performance in FY 2017 with outstanding top line growth, continued operating margin expansion and excellent cash flow. And over the last 3 years, we've actually doubled our revenue. We've increased our non GAAP operating margin by more than 400 basis points, which has translated into nearly tripling of our free cash flow. And I'm especially pleased with our cash flow performance and operating margin improvement even as we've been making critical investments in our long term growth. Now let me discuss Q4 and FY 2017.
Q4 revenue grew 27% in dollars and 28% in constant currency, excluding a year over year FX headwind of approximately $30,000,000 For the full year, the revenue grew 26% in dollars 27% in constant currency with the revenue from companies that we acquired in FY 2017, contributing approximately 2.5% to year over year top line revenue growth. Driving this strong top line growth was the performance of our portfolio of clouds throughout the year. A couple of highlights. Sales cloud grew 13% for the full year becoming the first $3,000,000,000 cloud. Service cloud grew 28% for the full year.
Platform and other grew 39% for the full year and marketing cloud excluding Demandware and Crux grew 25% for the full year. Our Demandwear performed strongly in the 1st 6 months, contributing approximately $63,000,000 in revenue for the quarter $120,000,000 for the year. And note this was at the high end of our initial guidance despite adjustments due to purchase accounting. Dollar attrition for the 4th quarter excluding Marketing Cloud and other acquired businesses, remained below 9%. Before I turn to cash flow and balance sheet, let me spend some time on margins.
Full year non GAAP gross margins were down 126 basis points over last year, primarily due to revenue adjustments due to purchase accounting, increased investments in acquired companies and thirdly, a slightly higher mix of professional services revenue due to a large increase in our strategic transactions. Despite this, our full year non GAAP operating margin was up 78 basis points over last year and slightly ahead of our prior guidance of approximately 70 basis points. These results included a headwind of approximately 150 basis points related to FX and the acquisition of Demandware. This operating margin improvement helped drive a record cash flow for Salesforce as we delivered more than $2,100,000,000 in operating cash flow, up 29% over last year. This translated into an operating cash flow yield of 25.8%, which was slightly higher than FY 'sixteen.
Given that cash flow is my number one priority, I'm very pleased with these results considering the headwinds from both FX and M and A activity. CapEx for the year was $464,000,000 or approximately 5.5 percent of revenue. This was primarily driven by leasehold improvements and continued investment in data centers globally. For FY 2018, we anticipate CapEx to between 4% to 6% of revenue, which is in a lower range than in prior years. Deferred revenue grew by 29% in dollars and in constant currency ending the quarter at $5,540,000,000 On a sequential basis, deferred revenue had an FX tailwind of approximately $23,000,000 Demandware contributed approximately $49,000,000 to deferred revenue in Q4, up from $30,000,000 in Q3.
Before I move on to the guidance, a quick reminder regarding seasonality and the impact on operating cash flow and deferred revenue. As we shared with you at the last two analyst days, invoicing seasonality continues to deepen. This Q4 was especially strong from an invoicing standpoint. In fact, the sequential change to deferred revenue in Q4 was 59%, up from 45% 3 years ago. This contributed to the outperformance in cash flow and deferred revenue in the quarter.
Moving on to guidance. Coming off a record 4th quarter, we are pleased to be raising our full year FY 2018 revenue guidance to $10,150,000,000 to 10 point $2,000,000,000 for 21% to 22% growth year over year. This includes approximately 125,000,000 to 150,000,000 dollars of FX headwind. We're also initiating our FY 2018 non GAAP diluted EPS guidance of $1.27 to 1 point 2 $9 In context, we expect to deliver approximately 125 basis points to 150 basis points of non GAAP operating margin improvement in FY 2018. Keep in mind, this continued integration of Demandware along with FX headwinds of approximately 50 basis points is expected to slightly pressure our operating margin in fiscal 2018.
This margin improvement will help us drive another strong year of operating cash flow and we expect year over year growth of 20% to 21% and an operating cash flow yield similar to FY 2017. Let me quickly touch on non GAAP tax rates. We previously said we would reevaluate this rate annually and or if a significant event occurs that may materially affect this rate. As we become more profitable, which is a good thing, especially internationally, we expect our long term tax rate to decrease. And as a result, we are lowering our fixed long term projected non GAAP tax rate to 34.5% for FY 2018.
For Q1, we're expecting revenues of $2,340,000,000 to $2,350,000,000 year over year deferred revenue growth of 22% to 23% and non GAAP diluted EPS of $0.25 to 0 point 26 dollars A few quick notes on our Q1 guide. First, you will recall that in FY 2017 was a leap year. As a consequence, we have 1 fewer day of revenue in the Q1 of FY 'eighteen. At our current scale, that one day of revenue represents approximately $25,000,000 which is reflected in our Q1 guidance. Bear in mind, this is purely a timing issue and has no impact on the full year revenue guidance.
Secondly, due to the acquisition related margin pressures in the first half, we expect our FY 2018 profitability and EPS to be a bit more second half weighted than in prior years. And thirdly, as we discussed, due to continued deepening of our invoice seasonality, we expect the sequential change on deferred revenue from Q4 to Q1 to be a bit steeper than in prior years, which is not unexpected. So to wrap up, we had an outstanding quarter and that drove a strong finish to an outstanding 2017. We delivered our 3rd consecutive year of non GAAP operating margin improvement even in the face of FX and M and A headwinds. We delivered our first ever $2,000,000,000 operating cash flow.
And going forward, we will continue to focus on improving our non GAAP operating margin cash flow while balancing our investments required to ensure growth, customer success and shareholder value. On that, I'd like to thank our employees, customers, partners and shareholders for their continued support. And with that, I'd like to open up the call for questions.
Your first question comes from the line of Mark Murphy with JPMorgan.
Yes. Thank you very much. Congrats on a spectacular finish to the year. My question is for Marc Benioff. I wanted to ask you about the acceleration that we're seeing in the sales cloud.
It does seem rare to see a revenue stream that is so large accelerate like this. And so I'm wondering what you think might be breathing new life into the sales cloud, whether it's the lightning UI upgrades or the layering on of artificial intelligence capabilities or perhaps the pricing environment and competitive environment is becoming less intense or something else? And if I may, I have a quick follow-up for Mark Hawkins.
Well, thanks so much. Yes, Sales Cloud has become one of the very largest software products in the entire industry. And of course, all by itself, I think it's probably the largest cloud computing company. Is that right, Mark?
It is. It's over 3,000,000,000 dollars Mark. Yes, it's over 3,000,000,000. So that's bigger than Sales Cloud is bigger than what Workday, ServiceNow, NetSuite. Suite.
Correct. It's bigger than Oracle's entire cloud business, that type of thing.
So but anyway, yes, Sales Cloud is amazing, and it has reaccelerated. You're right. You've seen the numbers. And you're also right, it has to do with that we've completely rebuilt our sales cloud and not just a new user interface with lightning, not just an incredible new CPQ platform with Steelbreak. Of course, you saw today Salesforce 1, which is the mobile extension Salesforce Sales Cloud, won the mobile app for businesses of the year at Mobile World Congress.
That exceeds our expectation, but it really demonstrates that Sales Cloud works incredibly well in the mobile environment, the best business mobile app. Pricing, as you know, last year, we enhanced our pricing and made changes based on customer feedback that's been received incredibly well. And you saw that we introduced a Dreamforce Einstein, which is giving Salesforce artificial intelligence and giving sales about artificial intelligence. And that gives our customers the ability to take this incredible power of machine intelligence, machine learning, deep learning and it's available now inside Sales Cloud. That's incredible for our customers.
So there is no other Salesforce automation solution in the world that's as successful as Sales Cloud, has the market share of Sales Cloud, has the growth of Sales Cloud, but also is as innovative and competitive as Sales Cloud. It has, after 18 years, remained number 1 in innovation and capability. That is incredible. And as I pointed out with this acceleration that is going on in the CRM market, I think that that's part of it. So if you look at that Gartner chart they published, dividing up operating systems, database, the ERP and CRM, you can see CRM has accelerated because Salesforce automation is an essential part of CRM that's also accelerating.
And we have this incredibly innovative product. So we're well set up on Sales Cloud.
I hope that answers your question.
Your next question comes from the line of Ross MacMillan with RBC Capital Markets.
Thanks a lot. This is also for Marc Benioff and congrats from me as well. Just as you think about Einstein, it's now in market on Sales Cloud. Maybe you could just touch on how we should expect to see the artificial intelligence get rolled out across sales and marketing and other parts of the platform? And what sort of timing should we expect to see that happen in?
Thanks.
Well, we actually have already begun the rollout of Einstein into all of our clouds. And we've made a number of announcements, but we've also released products and our customers in our spring release have this capability embedded inside many of those clouds, including Sales Cloud, including Marketing Cloud, including Commerce Cloud. And we saw the announcement last week on Service Cloud and Service Cloud Einstein, that's so exciting to see this intelligence start to move across. Einstein is an incredible AI capability. And I mean, I have to tell you one amazing story.
We're going to talk about this more next week and encourage all of you to come to the March 7 event or watch it watch it on video. But we had a call from a major customer of ours, their CPG company and they have a big issue. And the issue that they have is in their stores, they have a lot of shift happening on inventory and they also have a competitive situation as well. They want to know what's going on. They want to know competitive products are ending up in their shelves, which is supposed to be merchandised only with their own proprietary products.
So we show them just by using a cell phone camera and using Einstein and our deep learning capabilities, which have benchmarked, I think, as high as many of the other AI clouds, I'm sure many of you are following that work. Well, all of a sudden, what we showed them was with a simple camera, they're able to do real time inventory analysis of their retailer shelves. And they're able to based on that analysis that's happening from those cameras, understand the competitive environment, number 1. Number 2, understand their own environment. And number 3, when they are seeing a level of depletion on the shelves that they want to replace, they can just roll trucks automatically using Salesforce Einstein.
And of course, that also can create customer service cases, it can create offered sales opportunities automatically, automatically with no one else involved. So all of a sudden salespeople and service people and marketing people and even truck drivers are all alerted to changes that are happening in the retail environment, which up to this point haven't really been monitored very well and certainly not efficiently. But that's kind of what AI and Einstein are giving us now in the current state of play. That is a very low cost camera giving us coupled with Einstein gives us incredible intelligence into their customers' environment, their customers, the retail store. So this vision of the future that AI is going to make customers more successful.
This is playing out now and also helped us close a very large deal in the Q4, you're about March 7.
Your next question comes from the line of Heather Bellini with Goldman Sachs.
Great. Thank you. This is another one for Marc Benioff. Marc, you launched analytics obviously a few years ago and at Dreamforce this past year, Alex sounded as if that product had found the right mix of capabilities at the right price points. Can you share with us how you see this opportunity being layered into your installed base?
And what's your expectation of traction in this regard for the coming fiscal year?
Well, thanks, Heather. I mean, the analytics had a great year. We're very excited about the analytics offering. We have had this product now in the market for about 2 years. And this is really I'm speaking really about our analytics cloud and our wave platform, which now you know that we've also augmented and extended with Einstein.
Now that really changed the game on analytics. Now I'll just tell you that how I run my own business has dramatically changed based on this product. And that is very simple that we have like a lot of companies every Monday we all sit together about 20 of us and we go through how the quarter is doing and what the major issues are in the companies or staff meeting. And there's one extra seat left at the table. And that's not for Elijah, the extra seat that we're leaving is for Einstein.
And that chair, which has a little Einstein doll in it, I turn to in the meeting and I can say, Einstein, tell me how is the quarter doing? Usually I have to say that to Keith Block, okay. But now I have Einstein who goes back and looks at all of our fiscal year results over a long period of time, looks at all of our account executives opportunities and deal flow, look at all of our global pipelines and then all of a sudden says, well, yes, you're going to make the quarter or no, no, you're going to exceed the quarter by $10,000,000 or you're going to
miss the quarter by $10,000,000 And I
can tell you it's kind of a funny story because this quarter, which is the Q1 that we're using Einstein, which is based on sales this incredible Salesforce Analytics Cloud with Wave and Einstein and this guidance capability. Well, all of a sudden, one of our sales managers who was actually doing fine in the quarter and was forecasting in the month of Monday meeting saying, oh, I'm going to have a fine quarter, I'm going to have a fine quarter. Well, Einstein started to say, no, actually, this is actually, I'll tell you what is kind of funny story, because he actually made his number and had a world class quarter, which was our European business. It said too about our European business. Well, I said, well, very sorry, but you're not going to make your number this quarter.
You're going to miss by $10,000,000 okay, approximately. So this really got him upset actually. And I think that it kind of spurred him into action a little bit because it was said because of this variable is not right, if this isn't right, if this isn't right, you're going to have this result. And all of a sudden, he became kind of, I would say, inspired and went out there. He had a great quarter.
Maybe he would have had a great quarter anyway. But this is a new player at the management on the management team, Salesforce Einstein. This is really coming out of this AI cloud. Now we could not have anticipated this 3 years ago when we built Wave. Now Wave has had a huge secondary gain because in our core platform and I kind of I have that first question on Sales Cloud.
Well, it's not just lightning and AI and CPQ and Salesforce 1 and pricing within Sales Cloud. Also, we have this incredible analytics capability, our baseline analytics, which is better than ever, it's built into Sales Cloud. And our customers have never been as satisfied with our core capabilities and dashboards and reporting and now artificial intelligence, that's analytics. And then we of course have our analytics cloud, which I believe is the most competitive and most exciting and most innovative analytics cloud in the CRM market. So I'm very excited about it.
I believe it will continue to be a good strong growth driver for the business. And it's still an early product. It's hard because when you have a product like Sales Cloud doing $3,000,000,000 and a product like Service Cloud, which is doing how much now, Mark? $2,500,000,000 $2,500,000,000 and then you have Marketing Cloud doing $1,000,000,000 $1,000,000,000 Then you have a new product that you've kind of built organically internally kind of coming up. It's hard to give it as much of the limelight, but the technology and the customer acceptance and how we use it internally has been awesome.
Your next question comes from the line of Kash Anand with Bank of America.
Hi, thank you very much. Congratulations on the spectacular finish. One for Keith, if you could talk about the tweaks that you're contemplating on the go to market side given that we had an infusion of some fantastic technology and acquisitions in the past 12 months and one for Benioff. How do you think, Mark, that AI would allow you to go up sell back in an installed base? Can you just quantify how that might play out?
And thirdly, for Mark Hawkins not to leave you off, but as you execute Mark's plans to double the size of the company, how should we be thinking about the margin profile? Is there a nonlinear element of the margin growth in the next 3 to 4 years as you get scale? Thank you very much.
Yes. Kash, hi, it's Keith. So thank you for the complex multipart question. I'll lead off with this part. So as you know, we did a dozen plus acquisitions in FY 'seventeen.
The integration has gone incredibly well as we continue to operate the company at scale and grow. We have a standard template and process when we integrate these companies in all lines of business. So for example, in the go to market business or aspect of the company, we try to keep these companies together because we want to incubate them, we want to grow them, we want to nurture them, we want to bring them into our culture. But we also want to make sure that we allow we put them in a position where we can attach to the installed base and the customers. So they can get the power of Salesforce when they come into the company.
We've seen some great success. A good example of that is the Demandware acquisition now called Commerce Cloud. The GMD growth was excellent. We signed up some great business in the quarter, but because we have a standard model from an operational perspective on how we bring these companies in so that we minimize disruption and we try to get them to hit the ground running as fast as we can. Let me take the second one in terms of the operating margin as we go to take the company forward.
Kash, happy to talk about that. One of the ways to think about the operating margin is, number 1, we'll be thinking about it consistent with our revenue operating margin framework. And that will guide us as we continue to absolutely propel forward the growth and also expand the operating margins and drive the cash flow at the same time. Of the things that's interesting though, Kash about your question is if I if that's the forward looking kind of thought about it, let's look at this year. And this year, we've really effectively been in the middle of the framework when you take 78 basis points of year on year improvement.
If you think of 150 basis points of headwind that we took, those things we kind of think about a few of those together in 2017, but going forward again, we'll be we'll certainly be committed to the framework. And you can certainly see what we've done in the last 3 years when you talk about doubling the company cash the last time we did it. If you think about 2017, 2014 to 2017, we literally doubled the revenue of the company. We increased operating margins by approximately 4.30 basis points, while nearly tripling the free cash flow. So you can see what we've done in the past.
You can see what our most recent year is and you can see the framework to guide us forward for the future.
Well, I really appreciate the other question about Einstein and I thought we should bring Einstein on the earnings call and we'll let Einstein answer that for you. No, we're not going to do that, but that would be a good part of this, wouldn't it? So, yes, Einstein is an upsell opportunity into the installed base, but that's not our primary goal with it. For some of our customers, they will receive Einstein as part of their platform. For other of our customers, they will pay for Einstein.
But I think the most important part of Einstein for us is its differentiation against other CRM products. Now that Salesforce has shipped Einstein into its core platform and released it to its customers worldwide And now that so many customers are using Einstein and we have so many exciting stories about Einstein, which is only going to accelerate through the year. Salesforce is the only CRM platform in sales service, marketing and commerce, community, in analytics, as I mentioned, that has this deep artificial intelligence capability available to it. And that is going to accelerate this year, not only in innovation, but also in customer use. And I know how much customers love this platform and how much they're going to use it going forward.
Mark, do
you want to add to that? I think the Einstein is just for me personally super interesting, Mark, because as you know, I use Wave all across the company. I instrument literally every aspect of finance that you can think with Wave. I probably legitimately have more than 50 dashboards. And I think about, Mark, some of the application of Einstein to each one of those dashboards.
So as a big use case for a Fortune 500 company, I just see a really interesting opportunity going forward with Einstein.
Keith, do you want to add any thoughts about what you're seeing with customers with Einstein?
Well, I think that the I think it's pretty clear the customer the company over the last 18 years has had an incredible vision and consistently has delivered new innovation to the marketplace. Obviously, pioneering cloud and bringing sales thoughts to the market 18 years ago was a great start. It was a first act. Many companies never get beyond that first act. We've gotten beyond the first act, the second act, the third act, the fourth act and we're well into our 5th act plus around innovation and Einstein is certainly a great example of that.
If I look at use cases for Einstein, overall, I would tell you that this is really bringing insight to action across sales and service marketing and commerce. If you think about opportunity insights or account insights, predictive lead scoring, etcetera, etcetera. I mean, I can go through every one of the lines of business. But at the end of the day, yet again, we are painting a vision for our customers and providing them with very compelling technology to get insights about their customers and what sort of use cases that technology can be applied to. So every customer that I've spoken with is hugely excited about the potential for Einstein and what it means to their business models and their business.
And we're just starting to see the beginning of it. Yes.
I think you're going to see that next week when we introduce you to several of these customers who completed extremely large transactions with us and increased their strategic relationship with us. And many of those are based on Einstein. And we want to hold back some of those demonstrations and review that, reveal some
of those technologies and deals so that we can really emphasize them appropriately.
Your next question comes from the line of Karl Keirstead with Deutsche Bank.
Thanks. This question is for Mark Hawkins. Mark, I had a question on the Q1 Doctor guide and hence the implied billings guide. Mark, this always happens when you post a big 4Q Doctor number, but the math means that the sequential Doctor decline is large and it obviously has the effect of making billings growth look perhaps less than what some investors wanted. Is that merely this sequential Doctor math dynamic at work, maybe made a little bit worse by this steady increase in 4Q, 1Q seasonality, which you've been flagging for a while?
Or is there anything else that you could call out? Thank you.
Yes. I really appreciate the question, Karl, and I think you've absolutely nailed it. I think we as you said, we've been calling this out for years and you can see the mathematical symmetry of what's happening. And again, our thesis is that other companies eventually get to the scale as SaaS companies will see this similar kind of phenomenon, Q4s get bigger and bigger for lots of reasons. It's our biggest renewal quarter.
It's our biggest new book of business quarter. People want to consolidate their deals as they continue to grow their strategic relationship with sales force, which is happening as Keith had called out. And so you can see exactly what you talked about. Our DRO is very strong in Q4. We had very strong invoicing, very strong demand.
And that, of course, has the effect of the sequential growth goes higher and higher. And then in the next Q1, it goes lower and lower, very mathematically symmetrical to what we would have expected. But really the sound bite on this thing separate from the leap year, which we called out last year, just to make sure people have that reminder, is fundamentally our demand environment is exactly as Keith and Mark have described and I've described is very strong. We just finished a really strong year and as a result, we raised our guidance for the whole year. And that is really the point that we're trying to make, but I think you understand it perfectly, Karl.
Your next question comes from the line of Alex Zukin with Piper Jaffray.
Thanks guys for taking my question and congratulations on the quarter. Mark or Keith, how would you categorize what percentage of your sales force is currently fully trained to sell Service Cloud? And given that this market has 5 to 6 times more seats than Sales Cloud, what kind of share do you think you can get over time in the market?
Yes. So, it's Keith. Let me take this. So, look, put a premium on what we refer to as enablement, right? We bring a lot of people into the company, 5,000 plus people this year.
And we spend an incredible amount of focused time making sure that our people all of our people are brought up to speed on the features and functions of any of our clouds. Fixed service data is an example of the ones that you've asked about. And we take advantage of some amazing technology. Trailhead is an example for making sure that we can bring people up to speed and hit the ground running very quickly. So this is an ongoing thing.
We don't just train somebody once and then that's it. There's no end of job when it comes to training and enablement. As I said, I think it's one of the reasons why we're so different than the rest of the marketplace in terms of the effectiveness of our go to market teams. And specifically on Service Cloud, look, we're the market leader, okay? So we had amazing growth in the Magic Quadrant.
We're the market leader in the Magic Quadrant with Guardant. If you take a look at that, this is a $2,500,000,000 run rate business. It is after sales cloud, it is the largest cloud, I guess you could say company in the world in terms of size and scale. And again, we're taking market share. We're number 1 in the marketplace.
So we've got incredible capabilities. We continue to improve the product. We're enabling our sales teams and our customer success teams. And I think it shows up in our results.
Your next question comes from the line of Phil Winslow with Wells Fargo.
Hey, guys. Thanks guys for taking my question. Just actually one question for Mark Hawkins, just sort of a point of clarification. Unfortunately, the conference call, I think, broke up when you're given the high end of your margin expectations for this year and it wasn't in the transcript either. So wondering if you could reiterate that.
And then sort of a follow on for both Keith and Mark off of that. Obviously, you've gotten questions about upsell, cross sell and just the framework you've given for margin. But as you're increasingly attached, as Keith, you were just talking about, do you have service cloud or marketing cloud, which is one that I'd particularly like you all to double click on. How are you thinking about that as far as just sort of where you are sort of in that process in terms of just training up the sales force to do that? And then how is that contributing to leverage and the framework, just call it more attached of clouds per customer?
Got it. Well, let me keep this on and I'll kind of tag team on this. Let me just address that. First of all, Phil, thank you for alerting me that it broke up during that. I'm pleased to report that in addition our revenue taking that up to $10,200,000,000 for the year, the operating margin we've expanded it from 125 basis points to 150 basis points for fiscal year 2018 and that is despite the fact that we expect 50 basis points of pressure associated with FX.
So we're still going to take it up between 125 and 150 irrespective of that additional points of pressure fill, point number 1. Point number 2, Keith, I think you just asked a little bit about cloud cross sell and opportunities from that standpoint. And if you want to address that, then I'll talk about the margin at the end. Yes. Let me talk about that.
So we're in an enviable position where we're a market leader in every cloud that we make and produce and bring to the market. And that drives incredible amounts of customer success into the marketplace for our customers. And that is where we are laser focused. And when we go to market, we go to market on a solution basis, which is typically a multi cloud solution. So that could be by industry, that could be by line of business.
But when I think about, for example, the top 10 deals in the quarter, I can tell you that 8 of the top 10 deals in our quarter in Q4 had multi cloud solutions. So that means it wasn't just Sales Cloud, it was Sales Cloud and Service Cloud or it was Marketing Cloud and Communities or it included analytics, etcetera. So again, customers are buying solutions. They buy solutions because they're looking to solve a business problem and we are uniquely positioned to solve those business problems in the marketplace as it relates to customer engagement. So we're in a great product position.
We have an excellent execution strategy, which I outlined in the call earlier. And just to give you an example, I talked a lot earlier about the level of relationships that we're establishing with these customers when I talked about achieving this goal of $110,000,000 plus relationships and doubling the number of $20,000,000 plus relationships. Just to put that into perspective, if you go back to I joined the company back in FY 'fourteen and again, I have the privilege of working with an amazing team and an amazing company. But to put that in perspective, fast forward to where we are today, we have 3 times the $10,000,000 plus relationships with customers than we had back in FY 2014. We have 5 times the $20,000,000 plus relationships that we had back in FY 2014.
Well, how did that happen? Well, it happened because we had a compelling vision. It happened because we had a multi cloud portfolio that added a lot of value, incredible value, but allowed these customers to drive digital transformation and engage with our customers in entirely new ways and unprecedented ways. So there is an incredible amount of opportunity on an attached basis across all of our clouds. We're seeing more and more demand for it and we are uniquely positioned to provide that for our customer base.
And I think this is really kind of get back to the upsell comment in Q4, which is in terms of upsell and cross sell and kind of selling these CRM cocktails. When we're going in to a customer, I think it's important that we are talking to them about what are they trying to accomplish with their customers. We're not there to sell them a sales force automation solution or a service solution or marketing or platform. I think our first question is, tell us about your customer strategy. How are you going to connect with your customers in a whole new way?
How are you going to build a one to one relationship with your customer? How do you create more collaboration across your enterprise with your partners and with your customers? How do you build communities with your customers? And I think through these probing and question answering and trying to and really asking these questions in the customer's language, specific by vertical. That is, we're trying to speak to the customer these questions in their own language.
And that's an incredible transformation that Keith has led over the last 4 years. And you can see that now when we talk about we've got 5 of the top 5 banks, 5 of the top 5 systems integrators. When we talk about Deloitte, well, you know who all the other systems integrators are and they're all using Salesforce. You look at the top tech companies who aren't our specific head to head competitors. They are using our products.
You look at the media companies. And that's very exciting what has happened to transformational sales force. And we're not just selling them SFA, we're selling them a broad set of solutions. Einstein is a huge differentiator. Mobility is a huge differentiator.
Platform is a huge differentiator because our other our competitors just don't offer these capabilities. They just don't have it. And I think that that has really become an incredible thing in this cross cloud vision, which is some vision we've had for a long time, but I think we're executing it now better than ever. And when you look at these very large customers getting much, much larger with us is because they are embracing all of our clouds. They trust us.
They know we're going to make them successful. We're there for them. We're deeply committed to our customers. And we're going to deliver success for them, which means for them growth. They want customer growth and that's what we're going to deliver.
Would you say that's really what we're talking about? Absolutely.
I think it's listening. Listening is very, very important, but also it's bringing a point of view, whether it's an industry perspective or a line of business perspective, as I said before. At the end of the day, let's use consumer packaged goods. In a quarter, 3 out of the top 5 consumer packaged goods companies in the world. And these are massive companies.
These are brands that we all know. And we'll talk a little bit about that next week. They are expanding their relationship. They're betting their business on Salesforce. That's pretty compelling.
Very exciting. And Mark, how have you seen this play out in the financials? Well, I think on the financial side, one of the things I spend a lot of time, Mark, as you know, with a lot of the top banks all over the world. And obviously, we see people, customers who respond very favorable to that. And we've announced big bank after big bank after big bank who I think this whole vertical side, Keith and I talked, we spent time in Davos with a number of the absolute top banks in the world and mark this whole language of what do they need, what do they need for wealth management, what do they need for other applications and then we're able to actually meet that need and build a long trusted relationship with them.
So that is happening.
I think that really gets down to why we I mean, you talk to me, you talk to Keith, Mark, we've never been more excited about Salesforce and our opportunity, our relationship with our customers, the potential with our customers. And also, we've never been more excited about the CRM market. See the CRM market itself accelerate and become larger than this operating system and ERP and database market is because it has these really important critical growth drivers of our industry, not just Salesforce Automation, not just customer service and support, not just Marketing Cloud like messaging and email marketing, not just commerce, but all of these things and so much more. And we still feel we're even though we're forecasting 10,200,000,000 dollars for the year and even though we've tripled the company, doubled the company in the last 3 years, tripled the cash flow, increased operating margin every year like Marcus said, we've just never been more excited about the future and what the opportunity holds for Salesforce and for our customers specifically. And you're going to see that on March 7 as well.
Okay, John.
One more question.
Our next question comes from the line of Derrick Wood with Cowen and Company.
Great. Thanks and congrats on the quarter. I wanted to go back to the billings guidance. I know we're going to get a lot of questions on this tomorrow. So maybe just to diffuse concerns on pipeline and obviously how you guys are talking today about your customer opportunities and everything.
It sounds like things are great. But Keith or Mark, we'd love to just get your view on the macro right now and how you see overall IT spending environment trending as we enter 2017?
Yes. So this is Keith. Look, we talked a little bit about this earlier. CRM is the fastest growing enterprise market and we are the market leader. We're taking share from in the marketplace.
We continue to separate from the rest of the marketplace. There's a number of reasons for that. Obviously, it starts with a compelling vision and incredible execution and operations at scale. But we topped off the year with a fantastic quarter. We're certainly very, very proud of the entire company and are very thankful to our employees and our all of our really all of our stakeholders.
But we have some momentum carrying into the quarter. And I think that's reflected in our forward guide, which Mark and Mark talked about. So there's a lot of momentum. We're very excited. We've got a great story, a compelling vision for our customers.
And we continue to execute in an unprecedented way than anybody else in the marketplace. Mark, do you want to do that? No, I just would add, I think that's exactly right, Derek. And just fundamentally, the point is that we've raised our revenue for the year. We've actually because of what we saw in Q4, we've raised the entire guide for the year.
So we obviously feel very good about the demand
Great. Thank you.
Well, I think that's all
the time we have for our call today. We appreciate everyone tuning in. Obviously, we look forward to seeing many of you on March 7, and of course, updating you at our next results call at the end of Q1. Okay. Thank you.
This concludes today's conference call. You may now disconnect. Thank you for your participation.