Good afternoon. My name is Ashley, and I'll be your conference operator today. At this time, I'd like to welcome everyone to the Salesforce Fiscal Third Quarter 2016 Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question and answer session. If you would like to ask a question during this time, simply press star then the number 1 on your telephone keypad. If you would like to withdraw your question, press the pound key. Thank you. I would now like to turn the call over to our host, Mr. John Cummings, Vice President of Investor Relations. Sir, you may begin your conference.
Thanks so much, Ashley. Good afternoon, everyone, and thanks for joining us for our fiscal third quarter 2016 results conference call. Our third quarter results press release, SEC filings, and a replay of today's call can be found on our investor relations website at www.salesforce.com/investor. We'll also post the highlights of today's call on Twitter at the handle @salesforce_IR. With me today is Marc Benioff, Chief Executive Officer, Keith Block, President and Vice Chairman, and Mark Hawkins, Chief Financial Officer. Marc, Keith, and Mark will share a few prepared remarks. Then we'll open the call up for questions. As a reminder, our commentary today will primarily be in non-GAAP terms. Reconciliations between our GAAP and non-GAAP results and guidance can be found in our earnings press release. We may also reference certain unreleased services or features not yet available.
We cannot guarantee the timing or availability of these services or features. Recommend that customers listening today make purchase decisions based on services and features currently available. Some of our comments today may also contain forward-looking statements, which are subject to risks, uncertainties, and assumptions. Should any of these materialize or should our assumptions prove to be incorrect, actual company results could differ materially from these forward-looking statements. Descriptions of our risks, uncertainties, and assumptions and other factors that affect our financial results are included in our SEC filings, including our most recent report on Form 10-Q. With that, let me turn the call over to Mark.
Well, thank you, John. Before we start and go into the call, which of course, we'll go through our results. We want to let everybody know that our thoughts and prayers are with everyone in Paris, with all of our employees and all of our customers who have been going through such a horrible situation. We've also been just especially shaken by our customers who have lost employees in this horrible tragedy. We're so sorry, and our thoughts and prayers are with everybody in Paris. I want to go through our third quarter results and give you an update on how we're doing. Also joining me on the call is Keith Block, who's in New York City, who just finished the World Tour there, and watched him this morning with his team. Keith, are you there? Can you hear us?
I am absolutely here, Mark.
Fantastic. All right. Mark Hawkins is also with us, our Chief Financial Officer, and the three of us are really thrilled to be with you today to talk about another outstanding growth quarter for Salesforce. You can see from these results, we are on pace to deliver well over $6.6 billion this year, which is faster than any other enterprise software company in history. I am thrilled to share with you that we are expecting to deliver more than $8 billion in revenue, or $8.1 billion revenue at the high end of our range for next year. That is amazing, and we could not be more excited about the results of the third quarter. We could not be more excited about coming into the fourth quarter, and we could not be more excited about the potential for next year.
You can see that we have something in sight, which we have been talking about now for several years, which is our $10 billion a year. Of course, Salesforce, as you can see, will be the fourth largest software company in the world next year. You can see that we will be one of the only software companies ever to reach $10 billion in revenue. As we become number 4, we have number 3 in our sights, and we certainly goal as well, quite wholeheartedly. As many of you are predicting, Salesforce will be indeed the fourth largest enterprise software company in the world next year, behind only Microsoft, Oracle, and SAP. We are really making a difference for our customers and the industry, and it's a tribute to our employees.
Almost 20,000 of these employees who are singularly focused on one thing, our customer success. I'd like to give you some specifics on the results for the third quarter. Revenue for the third quarter rose to more than $1.7 billion, which was up 27% in constant currency from a year ago. That is absolutely, I think, the best performance that I've seen in the top 10 enterprise software companies. Salesforce continues to be the fastest growing of the top 10 enterprise software companies, and we are really excited with that 27% number. Deferred revenue grew to more than $2.8 billion or up 30%. In constant currency from a year ago. Pretty incredible at our size and scale to see that achievement. The dollar value of book business on and off the balance sheet is now more than $9.5 billion.
That, again, is setting us up very well for next year and the future. As we deliver on this outstanding top-line growth, we also delivered 221 basis points of year-over-year non-GAAP operating margin improvement. As you know, while we are absolutely committed to being the fastest-growing enterprise software company and delivering these phenomenal top-line numbers, we are also deeply committed to continuing to increase our profitability, and the results this year are evidence of that. Let's be clear. Salesforce is the only software company selling billions of dollars of CRM, and we are at the center of what every company is going through. It's digital transformation. It's what every company wants to be in the 21st century. Now, during the quarter, I want to tell you, I met with hundreds of CEOs around the world.
I'll tell you, when we're meeting with CEOs, they're not that interested in talking about, honestly, about the cloud or about social or mobile. They want to talk about their customers, and they want to talk about their top line. They want to talk about how they're going to grow that top line. This is a really, really exciting thing that's going on, which is this customer revolution. We're really talking with our customers about how to connect with their customers in a whole new way, accelerate their growth, creating these one-to-one customer journeys, running their businesses from their phone, and making smarter, more predictive decisions. I'll tell you, one of those customers is us. At the end of this quarter, it just kind of blew me away. I was using Salesforce1, which has almost, I think, a million active users on it now.
My IT department here at Salesforce had built several new apps which got automatically installed on my phone because I'm using Salesforce1. I'm using this incredible sales forecasting app where I'm just basically touching on the photographs of all of our sales leaders around the world, kind of navigating through our pipelines and through our forecasts. It was amazing just to be able to run my business from my phone and have that kind of connectivity with my customers. I think that today, more than ever, connecting with customers like that is absolutely essential because as a CEO, I can tell you, it puts you on the pulse of your business and what's really going on. Well, I think that was definitely evident for everyone who attended Dreamforce. If you came to Dreamforce, you saw the biggest software conference ever.
You also saw not just a huge amount of customers, but we really rolled out incredible new innovations, which is enabling my own personal experience with Salesforce products, but for hundreds of thousands of Salesforce customers who are using these incredible new products, like our new Lightning platform, which is amazing. You have the ability to build an application and run it on any device, on a phone, on a tablet, on a PC. It transcends operating systems. It transcends devices. We've rebuilt our sales and service and our core community products and all of our core platforms on this amazing new Lightning platform. When it shows up, it's done nothing like I've ever seen, which gives you this incredible modern experience in a mobile environment. Then, of course, we also added Salesforce IQ for bringing machine intelligence to that.
We introduced our IoT Cloud, so you can bring it into the Internet of Things, and that you can transform that Internet of Things into an internet of customers. Well, of course, we also have our Analytics Cloud with our new Wave apps, and there's just so much more. I'll tell you that walking around Dreamforce, I just was blown away also with our ecosystem and the hundreds and hundreds of companies who have built on this platform and who have made so much happen. I guess what I'm most proud of is that during Dreamforce, we also held the largest book drive ever, collecting over 1 million books for schools. We also raised over $10 million for the UCSF Children's Hospitals in San Francisco and Oakland.
I'll tell you that I want to thank all of our partners and our customers for helping us to achieve those numbers. They are just really awesome. Well, I'll tell you, it's been an exciting few months here at Salesforce, I would say that nothing is more indicative of how Salesforce is delivering customer success than how this Lightning platform has been adopted. In the third quarter, we delivered more than 259 billion transactions, which was up 63% from a year ago. That's 4.1 transactions every single business day. No other customer platform comes close to that level of usage. While our transactions continue to skyrocket and our customer success continues to skyrocket, we committed also to reducing our carbon footprint. The environment is a key stakeholder for us, and we continue to show how the multi-tenant cloud platform is 98% more efficient than on-premise software.
We're helping our customers avoid emitting more than 1 million tons of carbon each year through our unique architecture of cloud computing. Well, we have to do more, we've made significant commitments to achieve net zero carbon emissions by 2050. Over the next several weeks in Paris at the COP21 conference, we'll be making more announcements on how Salesforce is focused on the environment. Well, as you're about to hear now from Keith, we're working with some of these great customers to deliver fantastic results to accelerate their digital transformations. I guess there was no more stronger evidence point in the analyst community than Gartner's 2016 CIO Agenda, which I'm sure a lot of you follow as I do. They found that Salesforce is rated as the number 1 accelerator by the majority of respondents and received the highest digital acceleration score.
Out of 30 vendors, Salesforce was at the top, just Gartner did an amazing job on the CIO Agenda report. If you haven't had a chance to look at that, I would. Well, anyway, let's hear from Keith. He's had a huge day already in N.Y. I can see him on the monitor here, so he's still there, which is good. Keith, tell us, how did N.Y. go today?
Well, we had a great. Thanks, Mark. We had a great day in New York with over 8,000 people registered. It was a terrific event and well-received, and the customers were very excited about our messaging.
Well, Keith, you know what? I think everyone on the call would love to talk to you now about how your experience was in the field. We obviously had a great Dreamforce. We saw more customers this year. I know you and I, this year, have been in front of more CEOs and CIOs, I think, ever in our entire career. Everyone wants to talk about how to transform the customer experience. I don't know a company today that isn't reviewing how to transform their customer experience and how to not get, I guess a lot of them say they don't want to get Uberized out of the world. Some of them might think, I don't want to get Postmated out of the world because I just ordered my lunch on Postmates here in San Francisco. Maybe you can tell me your experience there in New York.
All right. Thanks, Mark. I appreciate it. It's great to be here, and obviously, thanks to everybody for joining the call. As Mark had indicated, this was just a terrific third quarter, and one that I would characterize, I think we all would characterize as one of the most memorable and exciting quarters that we've had here at Salesforce. We heard it today, and we continue to hear it. The message from our customers is very clear. While many of our competitors are struggling, quite frankly, to catch up to the cloud, Salesforce is taking customers and partners forward into this age of the customer. We are squarely in this age of the customer. Mark and I just talked about this. I had the opportunity to kick off our Salesforce World Tour here in New York. Again, over 8,000 people registered for this event.
People wanted to hear, both customers and prospects, about companies like American Express and Mattel, and Western Union, and an awful lot of customers through a variety of industries about how they are reinventing their futures and leveraging Salesforce. As I speak to the top customers around the world, and Mark is exactly right, many of them are CEOs, which is terrific. There is a constant theme that keeps coming through here, and that is that we are clearly in this age of the customer, and the time of cutting your way to prosperity is over. When you think about it, the agenda for every CEO in the world is growth. The reason why CEOs are coming to us is because they see Salesforce as that catalyst for growth. We are also, quite frankly, a catalyst for customer success.
Whether it's a company of all shapes and sizes, whether the business model is B2B or B2C, large company or small company, regardless of the industry, these CEOs are really looking at us now to be their trusted advisor and really help them define their new customer strategies, their digital strategies, their engagement models, and really new ways to transform into customer companies. That's just become super important to them. All of this has translated into some of the most exciting deals that we've done in our industry. We had another huge quarter of fantastic wins. In fact, the total number of our large transactions in Q3 was up significantly compared to last year in terms of value. Our relationships are becoming bigger, they're becoming broader, they're becoming more strategic and deeper, and we are now working with some of the world's greatest brands.
This is a far different roster of companies that we have historically worked with. A big part of that success, quite frankly, has been our industry strategy. We've talked about this on many calls, but this is about our ability to speak the language of customers and to understand their business problems and drive a level of innovation and a point of view. It's become a regular part of how we engage with customers of all sizes, from the smallest to the largest of enterprises. It's really proving out in our results. I'll give you a few examples. Certainly, there's a company that we've all heard of called General Motors. They have 125 million cars on the road. They have a significant vision for the connected vehicle.
In Q3, they selected Salesforce to connect drivers, the cars, merchants, and retailers to bring a connected vision, a great experience to life. With a push of a button, drivers are going to be able to instantly connect with the OnStar advisor, and retailers and merchants, and it doesn't matter where they are, and they're going to get real-time information. This is an example of a company, GM, that is really embracing the opportunity around the Internet of Things, and we are really excited about working with them. We are entering the holiday season, as we all know. We're seeing a lot of traction in retail, and I'm thrilled that we closed the largest Marketing Cloud deal in the company's history with a very large retailer in Q3. They are taking things to the next level by personalizing the shopper experience across every single channel.
We're going to be at the core of their omni-channel consumer engagement strategy, and they will be able to create a very personalized and predictive one-to-one relationship with customers at every single touch point, which is really compelling. They're also going to be able to anticipate what the next step is, and what the next action is, and what customers might need, and relevant suggestions at exactly the right moment. We were very excited about that new partnership. Another great win was with AECOM. If you're familiar with AECOM, they design and build and finance and operate some of the largest and most iconic infrastructure projects around the globe, including here in New York, the World Trade Center, and the Tokyo 2020 Olympic Stadium, which we're very excited about as are they.
They have nearly 100,000 employees in more than 150 countries, we are all thrilled that AECOM has decided to move their entire company to our platform. In financial services, which is certainly a key focus area for us, we've expanded our relationship with American Express, one of the great brands in the industry, a company that has been delivering world-class service for more than 160 years. In the quarter, American Express selected Salesforce to bring their sales and marketing and product teams all together to collaborate and to coordinate so that they can further transform their customer experiences for their business payments. Super excited about that new relationship. What's interesting about that deal is that Amex and so many others continue to use our Ignite process to really reconceptualize their futures.
This is a very unique solution selling approach that is all about the art of the possible. We have increased our Ignites tenfold in the past few years. It is the standard part of our selling motion. It is one of the best investments, quite frankly, that we've made, and it's having a significant impact with our customers. In fact, one of the leading high-tech manufacturing companies in the world also engaged with us in the quarter in an Ignite, that resulted in a significant eight-figure deal, which we're very excited about. Right before Dreamforce, I think as we all know, we introduced our first vertical specific product line with the Health Cloud and the Financial Services Cloud. We're very excited about the growth opportunity for these clouds. The interest has been very strong. We're excited about their future.
These products are really translating our incredible core technology into the language of the customer, which is part of our industry strategy. We are cultivating an excellent ecosystem of partners for all of these solutions. We're excited about that as well. International continues to be a cornerstone of our growth strategy. In the quarter, we expanded our relationship with a company called AB InBev. They've been in the press a lot recently. They're one of the world's top five consumer product companies. They've standardized their collaboration with us globally. That's after a successful relationship and start in Europe. Now they're going to reinforce their consumer-centric digital approach, and innovation efforts leveraging our products as well. We're excited about that.
AB InBev joined ABB, Barclays, GlaxoSmithKline, Telefónica, Virgin Media, and so many great leading companies in Europe, again, who selected Salesforce in Q3. In Asia Pac, we continue with our strength. We closed deals with Australia Post and Singtel, Commonwealth Bank of Australia, Toyota, and the list goes on there. I really couldn't be more thrilled about the success we're seeing internationally. We've continued to invest in our selling capacity, our service capacity, our data centers, our offices, our partners, all to drive growth and to make our customers successful. Another area where we continue to make progress, quite frankly, is with our partners in our ecosystem. I'm very proud of the results we're seeing with regional and global systems integrators. Our partner certifications in the quarter, they were up more than 40% from a year ago, which is outstanding.
With all of our global SIs growing at an even faster rate, this is a great indicator that the most important consulting partners and firms in the world are betting their business and their customers' business on Salesforce. We have firms like Accenture, Deloitte, PwC, and Capgemini. They are all increasing their Salesforce practices. They are walking arm in arm into the C-suite with Salesforce. In addition, our App Cloud continues to be the platform of choice for innovation by our ISVs. A great example of where our industry strategy works hand in glove with our ecosystem strategy, a firm named Accenture, who we are all familiar with, selected Salesforce as a partner to transform the front office of consumer goods companies around the world.
They will be bringing their Accenture CAS solution onto the Salesforce AppExchange, which is a great endorsement of our platform and critical to our joint industry strategy. In closing, I want to say thank you to all of our customers and thank you to all of our partners for their trust in us and their confidence in us. I'd also like to thank our incredible employees for their outstanding execution in the quarter, and this unrelenting dedication to customer success. Right now, we are firing on all cylinders. Our investments in the industries, our partner ecosystem, our international regions, it's all paying off. We have excellent momentum coming out of Dreamforce.
Really, Mark, based on what I saw in New York this morning, we are very well positioned for a very strong finish to FY 2016, and we are looking forward to a historic close this year. I will turn it over to Mark.
Keith, I'll tell you, Keith, we couldn't be more proud of you and your sales team, congratulations. It's so exciting. We really appreciate everything that you are doing. Keith, I'll tell you, I watched the Sales Cloud keynote after your keynote today, and Accenture was the speaker, with Sara Varni during the Sales Cloud keynote. What was really interesting, they talked about how not only are they doing this incredible partnership, building products on our platform to sell to their customers, but that they have rolled out 25,000 users internally, and their speaker today in New York, on the video I watched, talked about how what he learned working with Salesforce is that the key to success is to be bold and go fast and just do whatever you can, and it just goes much, much faster than any other platform he had ever worked with.
Keith, what are you hearing from Accenture? Why are they having such a great success internally and now becoming this incredible reseller partner?
Well, it's interesting. I had dinner before the event today. Last night, we had a dinner with 40 of our greatest customers and prospects, I sat next to the CEO of Accenture North America, we had an excellent dialogue about the partnership and the relationship. Accenture is just a culture that embraces transformation. They appreciate the level of transformation. They know what their customers are looking for, because of that, they want to partner with a company like Salesforce who understands growth, understands transformation. It's a very good linkage between the two firms, that's what we're seeing in the marketplace, that's why Accenture was happy to establish that partnership in the consumer packaged goods space. That's why Accenture is our number one partner, that's why they continue to evangelize the great message that we have to our joint customers.
Well, it has been impressive to see Accenture definitely jumped into cloud computing, to social, mobile, and IoT faster than any of the other systems integrators. Even though they're the largest, they moved the fastest. Now to see them deploy internally and also build these solutions on the platform is so exciting. Congratulations on that as well, Keith. Let's go over to Mark Hawkins and hear about the numbers. Mark?
Fantastic. Thank you, Mark. We delivered another great quarter with consistent execution and balanced growth across all of our products and geographies. Our results this quarter set us up for a strong finish in FY 2016, as discussed, another solid year in FY 2017. Third quarter revenue was $1.71 billion, up 24% in dollars and 27% in constant currency. Foreign exchange continued to impact revenue with a year-over-year headwind of $40 million and a sequential headwind of $6 million. We continue to see strong year-over-year constant currency growth in all of our geographies, with the Americas growing 27%, EMEA growing 28%, Asia Pac growing 25%. Each of our clouds delivered outstanding year-over-year growth on a dollar basis, with Sales Cloud growing 10%, Service Cloud growing 38%, App Cloud and other growing 40%, Marketing Cloud growing 29%.
Dollar attrition for the third quarter, excluding Marketing Cloud, was approximately 9%. From a bottom-line perspective, we delivered another quarter of improving profitability. In fact, we have now increased our year-over-year non-GAAP operating margin for the sixth consecutive quarter of 221 basis points over Q3 of last year. Our Q3 non-GAAP EPS was $0.21. Non-GAAP EPS includes approximately $0.01 from a lower than anticipated non-GAAP tax rate, which I'll discuss more in a moment. Our great top-line and bottom-line performance in Q3 drove another solid quarter of cash generation with operating cash flow of $118 million. This was slightly down year-over-year, about 4%, while operating cash flow year-to-date was up 37% compared to the same period over last year. That's now up to $1.2 billion year-to-date, which is very exciting.
Mark, it took us 15 years to get to $1 billion in cash flow, we did it in the first two quarters, now we're topping it. We're really excited about that. For the full year, we continue to anticipate operating cash flow in the growth of 24%-25%, consistent with our prior guidance and our revenue growth operating margin framework. Third quarter free cash flow defined as operating cash flow less CapEx was $38 million, down 23% over last year. Again, year-to-date free cash flow was $937 million, up 47% over the first nine months of the last year. Looking at billed deferred revenue , we delivered growth of 28% year-over-year. Excluding an FX headwind of $41 million, deferred revenue grew 30% over last year. On a sequential basis, deferred revenue was impacted by an FX headwind of $7 million.
In the quarter, 79% of the value of all subscription and support related invoices were issued with annual terms, compared to 73% in Q3 of last year. This was a bit higher than anticipated and translated into approximately two percentage points of deferred revenue growth in the quarter. Moving on to guidance. With our great performance in the third quarter, we are raising our full-year revenue guidance by $25 million. We now anticipate revenue to be $6.64 billion-$6.65 billion for 24% growth year-over-year. The guidance continues to include an FX headwind of approximately $175 million. We are also raising our full-year non-GAAP EPS to $0.74-$0.75, or $0.03 at the high end of the range, which is approximately $0.02 as a result of our outperformance and about $0.01 as a result of our lower full-year non-GAAP tax rate.
Let me take a minute to discuss our non-GAAP tax rate. We are adjusting our projected full-year non-GAAP tax rate to 35.5% in light of a recent Altera tax opinion. You may recall that we began to compute and used a fixed long-term non-GAAP tax rate during FY 2015. As we said, we would reevaluate this rate annually and/or as the situation arises where we need to reevaluate that is exactly the case as it relates to Altera, that's just the situation where we needed to true that up. We'll continue to reevaluate that and give you updates as we need to. For Q4, our full-year guidance implies revenue growth of approximately $1.782 billion-$1.792 billion, non-GAAP EPS of $0.18-$0.19, and a billed deferred revenue growth of approximately 23%-24%.
As you heard from Mark, we are pleased to be initiating fiscal revenue guidance of approximately $8 billion-$8.1 billion for a year-over-year growth of 20%-22%. In fact, FY 2017 feels very similar to last year as we continue to deliver strong growth at scale. We will provide additional details about our outlook for FY 2017 on our fourth quarter call in February. To close, we had a strong third quarter, we are well positioned for a great finish to FY 2016 and to deliver another solid year in FY 2017. Thanks to all of our employees for continuing to deliver these outstanding results. With that, I'd like to open the call for questions.
At this time, I would like to remind everyone, in order to ask a question, press star, then the number one on your telephone keypad. We will pause for just a moment to compile the Q&A roster. Your first question comes from Philip Winslow with Credit Suisse.
Hey, thanks, guys, congrats on another fabulous quarter, both on the top-line balance sheet and the margin. I have a question on Service Cloud, because obviously the revenue there, which is obviously lagging a bit, continues to grow just phenomenally. No sign of deceleration there. If it continues at this pace, you could almost see within a couple of years Service Cloud overtaking Sales Cloud. The question is, what are the net dynamics that are going on there? How would you compare them to the Sales Cloud when it was at this point of its life cycle, then are you displacing more legacy vendors? Is this net new? Is it replacing custom-developed software? How should we think about Service Cloud?
Well, I think the way to think about Service Cloud is, first and foremost, these are mega markets. Sales, service, marketing, analytics, these are all multibillion-dollar markets. We actually call them internally swimmers, we call them swimmers in their lanes. We look at these products each going down their own lane. Yes, you're right, Service is performing incredibly well, but so is Sales, so is Analytics, so is community, so is our platform, so is Marketing. We have many high-performing swimmers. We don't just look at it that way, by the way. We not only see that, we see it by geography, we also look at it in verticals. In each of the strategic areas that we've made these big bets, we continue to see very high performance.
In customer service and support, if you've read Gartner's most recent customer engagement Magic Quadrant, you'll see Salesforce is number one. We've displaced Oracle, we've displaced SAP. These were traditionally the leaders in the Gartner Magic Quadrant. So we're not only now the number one in the Magic Quadrant on sales, which we have been for a few years, but now we're number one in the Magic Quadrant for service, which means we absolutely have the best product possible. Our customers just have phenomenal success. We have great examples of customers who have tens of thousands of users deployed on this product. We have examples of customers who have tens of users, hundreds of users. That what's unusual about our Service Cloud is you could be a very small company or you could be a massive company, and you can use our Service Cloud.
When you look at the requirements for customers to provide extended customer service, especially in regards to areas like the Internet of Things, when our core customers like Cisco or Philips or even Coca-Cola are more connected to their customer than ever before, the first point of access with those customers is customer service. They better have their customer service act together if they're going to drive the customer revolution. Of course, we continue to do well in all of our core products, but also customer service is a critical part of our portfolio.
Great. Thanks, guys, and congrats again.
Keith, do you want to add anything to that?
Yeah, I think, Mark, you're spot on. Look, at the end of the day, we are performing well across all of our clouds. Certainly as we talk about service, a lot of companies in a variety of industries differentiate themselves with service. When you think of this age of the customer, where there are billions of connected devices and connected things, and you think about what service can do in terms of a business model, leveraging IoT and analytics, it's very powerful in terms of disruption and differentiation and changing business models. That is really the level of dialogue that we are having with many companies, and it's very exciting.
Your next question comes from Keith Weiss with Morgan Stanley.
Excellent. Thank you, guys. Very nice quarter. I wanted to ask a little bit about the platform business in two directions. You saw a little bit of an acceleration in that business. I think, Mark, you talked a little bit about some of the internal reasons for that. We also see an acceleration in some of the other big platforms out there, like Amazon Web Services and Azure. Both of them have seen accelerating growth. I wanted your view on it. Are we seeing something of a broader industry trend of sort of really an acceleration in the move towards those cloud-based platforms as the de facto standard of where we're going to be developing applications? I just wanted your view on that. Two, similarly, do you see Amazon Web Services and Azure increasingly as competitors for that platform business for you guys?
Okay, yeah. That's a great question. Let me address that. There is no doubt we are at a tipping point in cloud platforms, and companies who have been cloud deniers, like SAP and Oracle, are paying a horrible price in single-digit and negative growth because companies are not buying their products because they're not modern, and they're not built in this kind of modern architecture. When you look at the cloud opportunity, there's different opportunities. One opportunity is at the applications layer where we dominate in sales and service and marketing where we have these multi-multiple billion-dollar clouds all kind of underway, which I just talked about in the last question. At the next layer down, which is declarative and programmatic application development deployment, especially in rapid application development and deployment, this is an area where we also have incredible success.
Gartner calls this APaaS, Application Platform as a Service. You look at our products like our App Cloud, Salesforce1, Lightning, Heroku. This is an area that's very strategic to us because our core applications are built with our platform, which gives our customers basically the plasticity necessary to kind of take our applications apart and putting them back together. This is an area that's very important to us. The next layer down is what we traditionally call Infrastructure as a Service. Amazon Web Services, which we are a huge customer of Amazon Web Services. Amazon is also a huge customer of Salesforce, and we use Amazon Web Services to build our products. For example, Heroku is one of the most successful platforms on Amazon Web Services and has been an incredible success for Salesforce and also demonstrates the power of Amazon's platform.
Salesforce also has been working with Microsoft on how we're going to be using Azure as part of our product line as well. We're very excited about Microsoft. We also have a great relationship with Microsoft. We've talked about that. I think Azure is terrific, and Google, by the way, who's a huge customer of Salesforce. We use Google's platform very extensively at Salesforce as well. I'll tell you something, that it's critical for the operations of our company and Amazon, Microsoft, and Google's cloud platforms. We're a very modern company in how we've deployed IT internally that's given us the flexibility to grow. We tutor and mentor other CIOs and industry leaders and show them what we've done to build a modern company using this highly flexible IT infrastructure. It's because we're doing all three of these layers.
One, very flexible, dynamic, highly innovative, three releases a year, applications at the top. In the middle, rapid application development and deployment of apps like I was talking about, new apps appearing on my phone instantly from my IT department in that APaaS area. Also an Infrastructure as a Service where we partner with Amazon, we partner with Microsoft, and we partner with Google. Those are our three core strategic partners in Infrastructure as a Service. That's the modern IT infrastructure. Today, and of course, what do we all run it on? We don't run it on our laptops, but we run it on our phones. That's the power of the modern age. This gives you the level of speed in IT.
It gives you much lower total cost of ownership, and it gives you a rate of innovation because you're not waiting three or four years for a new release. You're waiting three or four months, sometimes three or four days before you're getting incredible new features and functionality. Yeah, we are at a tipping point. You can see that in the results of Amazon. You can see it in the results of Microsoft. You can see it in the results of Google, and you can see it in the results of Salesforce. For companies who have denied that this shift is happening, for companies who have told customers to be afraid of this shift, and for companies who have tried to stop this shift, look at where they are today. It's quite a good example of Clayton Christensen's theories regarding the innovator's dilemma.
Again, if you would like to ask a question, press star, then the number one on your telephone keypad. Your next question comes from Brent Thill with UBS.
Good afternoon. A question for Keith. On the industry strategy, you mentioned
That's providing a very nice tailwind for you in the field. You mentioned the retail case. I'm curious if you could talk about some of the other verticals that you're starting to see open up, given all the hard work that you've been laying in many of the other vertical segments.
Yep, no problem. Happy to field that question. Look, across the board, if you look at the wins in this quarter, we had some terrific experiences with financial services, obviously with American Express, and automotive with General Motors, and consumer packaged goods with AB InBev and Mattel. Financial services is very strong. Healthcare and life sciences is very strong. Retail is really picking up. CPG is really picking up. Manufacturing has always been a strength for the company, but we continue to do very well. I alluded to that deal that we closed earlier. It really has become a situation where, no surprise, customers want to speak to us, and we should be speaking to them in their language. That is the whole idea behind the industry strategy, and it starts with that. It starts with the messaging and the creation of the solution.
It also moves into making sure that you're organized carefully, and we've done that very carefully over the last two and a half years in physical organizations that focus on vertical markets. The third is to start delivering product, which we announced, again, just before Dreamforce around Health Cloud and Financial Services Cloud. It's really a three-pronged industry strategy. It is resonating with our customers. They want more of it. They certainly don't want less of it. We already had a very compelling and differentiated solution. When you also add this sort of layer on it with the industry messaging, and going to market by industry, and also adding to this product set, it becomes super compelling, and customers really, really like what we're doing.
Your next question comes from Kash Rangan with Merrill Lynch.
Hi, thank you very much. Great results. Marc, one question for you. When you look at the company from $1 billion to $5 billion, Service Cloud really led that engine of growth. As you look to expand the business up about 50% to a $10 billion revenue company, what are the lead engines here? Obviously, service and sales, as big as they are, they cannot continue to grow as rapidly. Are we going to see other engines come to the forefront in order to help you increase your business by 50%, be it analytics or platform or verticals? One for you, Mark Hawkins, as the renewal business becomes larger and larger, what kind of impact does it have on your margins? Thank you very much.
Well, I think this is a great question, Kash, and it's something that Keith and Marc and I are talking about, with Alex Dayon as well, almost every single day, because we're working on our fiscal year 2017 budgets. When you look at the great success of a lot of these core products, we want to continue to fuel them. Certainly, Service Cloud is amazing. Marketing Cloud obviously is also amazing. Sales Cloud, of course, has achieved a level of revenue that we never could have anticipated and continues to grow. We have other, as I said, kind of swimmers in their lanes doing very well. Now, in addition to those core products, especially with the tip to Marketing Cloud and its outstanding performance, especially since we acquired ExactTarget and integrated that very deeply into the company.
I think also you have to look at what Keith has done with public sector, which is very exciting for us. It is a huge opportunity for our company. Of course, the verticals, where we're continuing to build some new products, including our Financial Services Cloud that we've announced and our Health Cloud and other application categories that we see. Then I will also have to say ISVs. ISVs remains a really powerful growth channel as well. If we have any problem with Salesforce, it's that we have a huge amount to invest next year, but we can't just peanut butter and give everybody something. We have to make some bets and to invest in some of these winners that I'm talking about, because we have had some phenomenal results as well. Okay.
One of the things that I just want to jump in on, Marc, on that point is the second aspect of the question, which is around renewals and what we saw there from a margins, Kash. Happy to address that. The first thing we always think about, obviously, is customer success, and we want to make sure that happens, and that really promotes renewals, and we love the attrition rate, Kash, that's been happening. You've tracked the company for a long time, and you've watched that come down now into the approximately 9% range, and that really helps us.
As we think about margins going forward as it relates to renewals, one of the things I just would almost level it up and say, all of our unit economics suggests that we can hit the mid-30s in terms of our operating margin over the long term at mature revenue growth rates. Part of that is because we're taking good care of the customer, part of that is because we keep the attrition rate low, and part of that is we continue to get scale with the unit economics that we can see today. Kash, I think the long and the short of it is, as that renewal business continues to grow, our number one priority is to take care of the customer, and number two is we will fulfill the operating margin in the mid-30s long term.
Your next question comes from the line of Mark Murphy with JPMorgan.
Yes, thank you. Congrats on the strong results. My question is for Marc Benioff. Aneel Bhusri recently said that if the first 10 years was about cloud, the next 10 years is going to be about data and analytics. He commented that there won't be any difference between the transaction systems and the analytical systems. I was wondering, first off, Marc, what do you think of that statement? How far do you want to push the boundaries of data science at Salesforce? In other words, do you think you would have more of a focus on analytics to support sales, service, and marketing? Are you thinking of very broadly pushing into machine learning, predictive behavioral unstructured data, massive data volumes for Internet of Things, and really becoming a hub for essentially any kind of data?
Here's how I look at it, which is, Aneel is a very close friend of mine, and I just got a text from him while we're on the call here. I look at it differently, and I'll tell you why. I think the next 10 years is the age of the customer. I don't think it's the age of data science, or the age of machine intelligence, or the age of cognitive, or the age of mobility, or the age of social, or the age of cloud, or whatever. Okay. All of those things are going to be important in the next 10 years. All of those things, the cloud, social, mobile, data science, deep learning, NLP, machine intelligence, on and on, those are table stakes. What are you going to do with that technology? Who's not using those technologies? Philips is using that technology.
GE is using that technology. Apple's using that technology. Cisco's using that technology. Coca-Cola, Unilever, they're all using it. The next 10 years for these companies is going to be about the customer. What are they doing to build a world-class customer experience? How do they transform from being product companies to customer experience companies? As millennials take over in these enterprises, they're going to be much more focused on experiences, and that is going to be the transformational lever for growth with these companies. I think that if we get too into any one particular technology, or if I was to, all of a sudden, wave the flag like I used to do 15 or 16 years ago for cloud, okay, that would be a huge mistake for our company because the number one thing, most important thing for this company is the customer.
There was a really good discussion between Ginni Rometty, who's the CEO of IBM, and John Stumpf, who's the CEO of Wells Fargo Bank, at a conference that I was just at, put on by Fortune Magazine here in San Francisco. I'm sure that the transcript is available online. You'll see that when she is discussing her strategy, it's to become the cognitive company. When he's discussing his strategy, it's to become the customer company. I think that we do have to decide what kind of companies are we going to be. I'm going with customer company. I want to be a customer company like John Stumpf does. He's all about the customer, maintaining the integrity and the fidelity of the customer relationship, and I want to help him do that. Will cognitive help him do that? Yes.
Will cloud help him do that? Yes. It's doing it with Is mobile? Yes. Social? Yes. IoT? Yes. All of these things. Let's keep our eye on the ball, which there is a transformational force that is wasting its way through all of these companies. Every company is afraid that they're going to be Uberized out of the world. They see it happening, and it could be financial services. It could be IBM. Okay? Every company is worried about Look at the decline of IBM over the last decade. Technology is shaking every company at its roots. That's why the companies who will be the most successful are the ones who are most connected to the customers because the customers are the ones who guide us into the future. They're the ones with the true vision of where we have to go.
I'm going with customer on this one.
Your next question comes from the line of Karl Keirstead with Deutsche Bank.
Thank you. First off, Marc, I love the interview format with you and Keith. Please do that again. It makes the call pretty entertaining. I've got two questions for Mark Hawkins. Mark, at Dreamforce in the Analyst Day, you talked a little bit about the renewal activity skewing a little bit more fourth quarter. I wanted to just check to make sure you're as confident that that'll happen as you were a few months ago. Secondly, you talked about the mix of annual invoicing hitting 79%. That to me as well felt a little high. I thought maybe you could explain why it did and if that rate of increase is likely to continue. Thank you.
Sure. Happy to do both there, Karl, and good to talk to you. Let's just talk about the second question first, and then we'll go back to the renewals. I would say the first thing is that we're pleased. We have been on a path to just increase our invoices to annual from FY 2012. We've been on a steady path of continuous improvement, and we report out when we make progress. Last quarter, we continue to make progress, as you noted, Karl, year-over-year. We went from 74% of our invoices being annual to 79%. That is just good progress, good execution. We're pleased to see it. It works well for lots and lots of different reasons. That added, as I called out, about roughly two points of growth to deferred revenue year-over-year.
I think we have continued runway on this in the sense that the more enterprise business we get, the more natural it is for people to go to the annual terms that we're looking for. I wouldn't expect any sharp turns, Karl. I think about this as a steady progression with, yes, more runway in the future. Keith, think about it as moderate, and that's what we're intending, and I think it's just good execution. That's number one.
Number two, in terms of renewals, one of the things for everybody on the call, just as a reminder, we just talked about the quantum of our renewals. If you think about when they show up, Q4 is when they show up the most, when you think about the historical patterns of our business. In fact, that is what we expect, and that's all comprehended in our guidance, which we feel really good about, both for Q4, the strong finish, and also as we point into next year. Obviously, hitting something worth $8 billion-$8.1 billion on top-line revenue, which we feel really good about for the company to continue to grow and execute at this scale. Those are my answers on both points, Karl.
There are no further questions at this time.
Great. Thank you so much, Ashley, and thanks so much everyone for joining us. I'm sorry we couldn't get to all your questions. If you have any follow-up for us, you can reach out to us at investor@salesforce.com. If you missed the World Tour in New York today, you'll have multiple other opportunities. We'll be in Tokyo and Los Angeles in December, in Minneapolis, Atlanta, Houston, Dallas, and Seattle. If you'd like to hear some of these great transformational stories of how Salesforce is changing customer experiences, you can tune into that. Otherwise, look forward to giving you an update on our progress in Q4 in February.
This concludes today's conference call. You may now disconnect.