At this
time, I would like to welcome everyone to the CRM Q4 2015 Earnings Conference Call. Thank you. I will now turn the conference over to John Cummings, Vice President, Investor Relations.
Thanks so much, Janelle, and good afternoon, everyone, and thanks for joining us for our fiscal Q4 and full year 2015 results conference call. Our Q4 results press release, SEC filings and a replay of today's call can be found on our IR website at www.salesforce.com/investor. We'll also post the highlights of today's call on Twitter, the handle salesforceir.
With me on the call today are
Marc Benioff, Chief Executive Officer Keith Flock, President and Vice Chairman and Mark Hawkins, Chief Financial Officer. Mark, Keith and Mark will share a few prepared remarks and then we'll open the call to questions. As a reminder, our commentary today will primarily be in non GAAP terms. Reconciliations between our GAAP and non GAAP results and guidance can be found in our earnings press release. During today's call, we may offer additional metrics to provide further insight into
our business or results.
This detail may or may not be provided in the future. We may also reference certain unreleased services or features not yet available. We cannot guarantee the timing or availability of these services or features, so recommend customers listening today make purchase decisions based on services and features currently available. Please keep in mind that some of our comments today may contain forward looking statements, which are subject to risks, uncertainties and assumptions. Should any of these materialize or should our assumptions prove to be incorrect, actual company results could differ materially from these forward looking statements.
A description of our risks, uncertainties and assumptions and other factors that it affects, our financial results are included in our SEC filings, including our most recent report on Form 10Q, particularly under the heading Risk Factors. So with all that, let me turn the call over to Mark.
Okay. Thanks very much, John, and thanks everyone for joining us on the call today. We had a monster quarter and it was just a great finish to yet another year of exceptional growth
and customer success.
First, before I get into this, I just want to congratulate all the 15,000 Salesforce employees for just an amazing year. Our quarter, you just look at this year after delivering more than $5,000,000,000 annual revenue, we're guiding now to a $6,000,000,000 annual revenue run rate in
the next quarter. So
this is the fastest software company to reach $5,000,000,000 And in 90 days, we're going to be on the phone with you talking about that we're the fastest software company to reach $6,000,000,000 And if you can look at our deferred revenue $9,000,000,000 in book business on and off the balance sheet, you can just straight line out. My dream is crystal clear to be the first soft fast 1st one and fastest to $10,000,000,000
1st in
the cloud, fastest to $10,000,000,000 in software and then onward. Now I'd like
to share the results from our Q4 and our fiscal 2015.
As you can see, revenue for the Q4 has rose at 26% from a
year ago to more than $1,400,000,000
For the full fiscal year, revenue grew 30 2% to nearly $5,400,000,000 That is just an awesome result for the year. No other software company of our size and scale is growing at this double digit rate. And you can see all the single digit growers in enterprise software who think that they are our competitors where they're just not able to take advantage of
dollars
dollars And the dollar value of book business on and off the balance sheet as I
said is now more than
$9,000,000,000 There's no better predictor of our future revenue than looking at those numbers. And as we deliver this phenomenal pace of top line growth, we also improved non GAAP operating margin by 175 basis points exceeding our guidance and you're going to hear our commitment to continue that incredible momentum. So we're not just focused on the top line and growing the top line. As we've been talking about for more than a year now, we're also focused on growing the bottom line as well. This translated into another excellent year in operating cash.
We delivered more than $1,200,000,000 in operating cash flow. That's up 30 4% year over year and we're the 1st cloud computing company to deliver more than $1,000,000,000 in operating cash flow. Looking to fiscal 2016, we are delighted to be raising our guidance to $6,520,000,000 at the high end of our range. And while we're pleased to exceeded our non GAAP operating margin guidance last year, we're committed to improving non GAAP operating margin moving forward. And once again, we expect to deliver an additional 125 basis points to 150 basis points of operating margin improvement despite this foreign exchange headwind that everybody is going through and to deliver another year of strong operating cash flow.
Okay. So here we are salesforce.com now the 6th largest software company in the world, the number one cloud computing company in the world, very unique in the industry. We've got a complete trusted
customer success platform built from
the ground up for cloud, the social, mobile and data science world. And with 6 world class apps that is we have
6 engines for growth.
Of course, our sales cloud, our service cloud, our marketing cloud, our community cloud, our new wave analytics platform and our app development environment
with force.com and Heroku.
It's one unified customer success platform delivered on our trusted enterprise environment. I couldn't be more excited about how all of our clouds are doing. I think that if you look to what I'm most excited about, it's got to be our newest cloud, the analytics cloud, just 120 days old on a business off to an incredibly fast start of any product in our history. And I've never seen anything like it. I saw the new version of it, that's coming out at Dreamforce in September yesterday.
That completely took me aback.
I haven't seen
technology like completely took me aback. I haven't seen technology like this delivered in the analytics industry. Salesforce is crossing over from the CRM into the analytics industry with this product. It's an app development environment. It's mobile.
It's built for everyone. I use it, all of our employees can use it. You can ask any of our employees for demonstration of it. It's really just an awesome product and I've never seen a product take off with the speed and velocity that this product is selling. And of course, I have to just mention our Salesforce One platform, the foundation of everything we do has become the number one platform developing enterprise cloud apps.
And I guess what I love about that is the ecosystem that surrounds this whole company with more than 2,000,000 developers, more than 2,600 apps, installed more than 2,800,000 times through our app exchange. And you look at another 4,000,000 apps now on our Heroku platform. This company is so much more than our 6 apps. It's really our ecosystem that continues to fuel our growth. And company has done a fantastic job building a platform not an application.
Now we've delivered 177,000,000,000 dollars transactions for our customers in the quarter. That's up 68% from a year ago. You can see our usage rates are soaring. Customers are using our product more aggressively than ever before. That's an average of nearly 3,000,000,000 enterprise transactions every single business day that's unprecedented in enterprise technology, no other enterprise platform comes close to that.
And I have to mention our foundation, they are doing a fantastic job. We've added more than 4,000 non profit and higher education organizations managed by them, bringing the total to more than 24,000 nonprofits and NGOs that are using Salesforce. Also, we have delivered over $19,000,000 in grants, bringing our total foundation grants to $80,000,000 and our employees have volunteered 262,000 hours this year, bringing our total to 840,000 hours of volunteer and we're getting ready to break through that 1,000,000 hours of volunteering, which is something I'm extremely proud of. Great work of all of our employees that were not only doing well, but we're doing good. It's just an incredible year for Salesforce.
I want to congratulate the entire company. Fortune Magazine just said we are the most admired software company in the world. Again, that's the 3rd year in a row, the most admired software company. Forbes Magazine says we're the most innovative company in the world. Forbes has said that now 4 years in a row, most admired and most innovative.
And I couldn't be more excited about our future. Looking forward to seeing you all next week at the Morgan Stanley Conference. And if you have an opportunity to see us at any of our events or programs this quarter, we are going to be all over the world then. How many events are we doing in Q1? 355.
We're going to be doing 355 events this quarter all over the world. I will be at many of them, but not all of them. And I hope that you will join us whether you are in London or Paris or New York, whether it's Melbourne or Tokyo, Amsterdam and you can experience the power of sales force of the cloud, social mobile world coupled with data science and analytics. I mean, this is just a sight to behold and I just want to congratulate everyone in the company for creating the first company 1st cloud company to ever get to $5,000,000,000 but that we're the fastest software company ever to $5,000,000,000 and can't wait to get on the call 90 days to tell you about the fastest company to $6,000,000,000 And now let's turn it over to Keith.
Thanks, Mark. There's a lot of great things to say about this quarter, but the thing I'd like to say is how proud I really am about our performance in FY 2015 and really the outstanding work that I saw in the quarter and in the year. And I want to congratulate, as Mark said, just an incredibly high performing team, a super high performing team, once again for their, I would call sustained excellence. As far as how we ended the year, suffice to say that we fired another shot across the bow to the legacy antiquated on premise software companies and our competition. And Mark, you just said this and I absolutely agree, it was an exceptional quarter, an exceptional year and Q4 was a capstone to this outstanding year.
So this was the year in FY 2015 that we saw customers not only embracing, but evangelizing our vision for
the customer success platform and
more and more CEOs, CEOs which is incredible, are realizing how Salesforce can help drive growth and customer success. And I will tell you they are incredible, incredible advocates for us. And that's one of the big reasons why we signed more large deals in fiscal 2015 than in any year in the history of the company. So for fiscal 2015, we closed nearly 550 7 8 figure transactions. That's roughly 100 more than was last year.
And not only is the number of large transactions getting bigger, but the value the transactions is increasing. In fact, the number of 8 figure transactions in fiscal 2015 increased by 33% from a year ago. So no other cloud computing is closing transactions like these of this size and this scale and this volume. The execution by our teams to achieve these results has been simply just simply phenomenal. So we've been talking about this for a while.
It's very clear to me that our customers want a more meaningful relationship with Salesforce. They're not just buying a single cloud. They are betting their businesses on our vision. And we are I'm going to take some examples share some examples with you that I think you'll be excited about. ABB, Time Warner, Merck, all amazing companies and they're all betting their businesses on us.
And I'll start with one of the leading CPG companies in the world. They've been using Salesforce to great success globally. After speaking with them at Dreamforce, it was pretty clear we shared a vision for transforming the future. In Q4, I'm happy to say we strengthened our partnership. We closed one of the largest deals that we've ever done in the consumer packaged goods industry.
And for the first time, they plan to bring together their entire sales and customer support teams onto one platform, our customer success platform with our service cloud. And what's really interesting about this is that we're helping them connect their front office and their legacy back office supply chain systems giving them a very seamless experience. So we are moving from integration perspective into legacy system supply chains. I don't know if anybody would have thought Salesforce that way in the past. ABB, we've talked about them before.
They're a $40,000,000,000 leader in Power and Automation Technologies, another great example in Q4. Mark and I met with our CEO in Zavos last month and we talked about how his industry is transforming and where he wants to take the company. As part of that transformation, he's placing Salesforce at the center of his strategy to help drive top line growth. So in the quarter, ABB decided to replace more than a dozen legacy CRM systems worldwide with Sales Cloud and Service Cloud. It was a great win against both SAP and Microsoft.
Time Warner Cable, again another great brand, very strategic win in the quarter. Been leveraging our Service Cloud and our Salesforce 1 platform to drive their mobile strategy. In Q4, they also selected the Analytics Cloud. Mark talked about that and how excited we are. And it will give Time Warner Cable an unbelievable opportunity to have powerful insights across their enterprise.
As Mark said earlier, there's enormous enthusiasm for Analytics Cloud. It's every CEO's dream to put analytics in the hands of every employee. And it's important to note that our analytics product is integrated right into our platform. That means that customers can connect any data set whether it's SAP, Oracle, Microsoft or any other legacy technology right into the metadata layer of the Salesforce platform. I will tell you, in my entire career, I've never seen so much enthusiasm from our customers for a solution like this or our partners, a complete CRM and analytics platform with an open ecosystem built natively for the cloud, very exciting.
People are really excited about this. Another great story is Merck in Germany, another very exciting customer expansion in the quarter for our team. They've been a Sales Cloud customer for many years. Recently, they wanted to accelerate innovation across their geographies and their businesses. So this quarter, they expanded with Service Cloud, the Salesforce One platform and again Analytics Cloud.
And it really is enabling to build custom applications, drive collaboration across their R and D departments, and again, drive insights across their company and by the way right in SAP's backyard.
I'm also pleased to continue to
see our traction across our industry strategy, particularly in financial services. And again, this is all about speaking the language of the customer. In fact, this quarter, we significantly expanded our relationship with 1 of the largest US financial services firms. It is a premier company that's using the customer success platform to make their sales teams and their wealth managers wildly more effective for their customers.
So, those are just a few of
the wins in the quarter. There were many more at Amtrak and Boston Scientific, Fujitsu, Home Depot, Ingersoll Rand, LinkedIn, Lixville, MassMutual, Pearson, the Royal Bank of Canada, the State of Colorado and the list goes on and on. So I have to tell you I'm very, very proud of the team and the progress that they've made and the level of trust that they're establishing with our customers. We also saw great momentum in our business globally. We accelerated our investments in Europe and Asia this year adding more distribution capacity and expanding our partner ecosystem.
We opened up a U. K. Data center and we'll have 2 more to follow in Germany and France as well. And it's obvious that our international investments are clearly paying off. We saw remarkable deal growth internationally.
And I want to say one word about our partners. As Mark mentioned earlier, we have the largest cloud ecosystem in the world. And the largest deal we did this quarter, in fact, was the signing of a global agreement with 1 of the world's top software companies. And not only will they be using our solutions to run their business, but they're also moving their products to the cloud with Salesforce, which is very, very exciting. So stay tuned for more of that.
So, we are incredibly well positioned for the future. We're well on our way to becoming the most strategic and influential technology company in the industry. And again, I want to thank everyone at Salesforce for delivering an exceptional quarter, an exceptional year. And I'd like to thank our customers and our partners and our employees for their continued commitment to us. And with that, I'll turn the call over to Mark.
Great. Thanks, Steve. We had a great quarter to finish off a very strong year as you just called out. We delivered on all our key financial goals exceeding our non GAAP operating margin, operating cash flow and EPS guidance. I could not be more pleased with the results.
On today's call, I'll be focusing my commentary on a few key topics related to our results detailed in our earnings release. As you know, we continue to see significant moves in foreign exchange rates, which impacted both our top line and bottom line results for the Q4 and the full year. From a top line perspective, we delivered Q4 constant currency revenue growth of 29% year over year, excluding a headwind of approximately $34,000,000 Sequentially, we saw a headwind of $21,000,000 And for the full year, revenue was up 33%, excluding an FX headwind of $32,000,000 Not only does FX impact revenue in aggregate, it also affects revenue by cloud, with a disproportionate impact on specific clouds. For example, Sales Cloud is the most widely distributed product with the most international exposure relative to other products and therefore the FX has a more pronounced impact on those results. Conversely, revenue from Marketing Cloud is primarily derived from the Americas with little impact on foreign exchange.
On the topic of international, we had another strong quarter and year in our geographies with constant currency growth in India of more than 30% and Asia Pac of more than 25%. Now, dollar attrition for the 4th quarter excluding Marketing Cloud remained between 9% perspective, we expanded full year non GAAP operating margins by 175 basis points over last year, coming in ahead of our prior guidance. We also increased full year non GAAP EPS by nearly 50% year over year. We were pleased to exceed our operating margin and EPS goals during the year even as we have sold the Relate iQ acquisition. This is a great result as we drive more discipline and efficiencies throughout the company, while continuing to invest in the innovations that our customers have come to expect.
This margin increase contributed to a record level of operating cash flow as we delivered nearly $1,200,000,000 in fiscal 2015, up 34% over last year. CapEx as a percent of revenue for the full year was approximately 5% and was principally related to leasehold improvements and to a lesser extent new data center build outs. With CapEx at the low end of guidance, free cash flow defined as operating cash flow less CapEx was $883,000,000 for the full year, up 53% from last year. Now looking at deferred revenue, we delivered another strong quarter with growth of 32% year over year. Excluding an FX headwind of $67,000,000 deferred revenue grew 35% over last year.
FX also reduced revenue sequentially deferred revenue sequentially by approximately $44,000,000 It's worth noting that the deferred revenue benefited from a couple of items. First is the or the invoice duration. In the quarter, 85% of the value of subscription and support related invoices were issued with annual terms. This is up 4 percentage points over last year and was more than we anticipated frankly. 2nd, we saw a slight benefit from marketing cloud contract renewals that were written down as part of the normal purchase accounting related to ExactTarget, which has now been reinforced.
That was a slight benefit. Moving now on to guidance. While we delivered strong financial results in fiscal 2015, we continue to face an increasingly difficult foreign exchange environment. Since November, the dollar has continued to appreciate against most of the major currencies. As a result, we now anticipate an incremental $50,000,000 of FX headwind for a total of $175,000,000 to $200,000,000 in FY 2016.
Keep in mind that we have more international revenue pressure than we do expense relief. Therefore, FX also has an impact on operating margins, which we expect will cost 25 to 50 basis points of pipeline in our great results and momentum allow us to raise our fiscal year 2016 revenue guidance. We now anticipate revenue to be $6,475,000,000 to $6,520,000,000 We also plan on increasing our non GAAP operating margins by an additional 125 basis points to 150 basis points this year. As a result, we anticipate full year non GAAP EPS of 0 point $7 to $0.69 Our non GAAP EPS estimate assumes that OI and E will continue to be a net expense. Our non GAAP tax rate will be 36.5% and no significant M and A activity.
We anticipate full year operating cash flow growth of 22% to 23% and CapEx to be roughly 5% to 7% of revenue. For Q1, we anticipate revenue of $1,485,000,000 to $1,505,000,000 and non GAAP EPS of $0.13 to $0.14 and deferred revenue growth in the mid to high 20 percent range. To the close, despite significant FX headwinds, we delivered very strong fiscal 2015 results with revenue, deferred revenue and operating cash flow growth of more than 30% while expanding our NIDA operating margins. Very few software companies have a leadership position in 1 product category,
let alone in multiple
product categories. With our world class customer success platform, we are well positioned to continue our industry leading growth in FY 2016. Also, we expect to continue to improve non GAAP operating margins consistent with the framework we laid out at the Analyst Day. At this point, I'd also like to thank our sales force team for helping delivering an amazing result. It's just inspiring to me.
With that, I'd like to open up the call for questions. Operator?
Your first question is from the line of Mark Murphy with JPMorgan. Please go ahead with your question.
Yes. Thank you very much. Question for Marc Benioff. I of course saw your commentary about reaching $5,000,000,000 in revenue faster than any other enterprise software company and aspiring to be the fastest to reach $10,000,000,000 dollars And meanwhile, there are so many signs of accelerating momentum looking through the billings growth, the deferred revenue growth, the service cloud growth, the platform growth, they're all actually accelerating and those markets are very large. So I'm wondering if the current offerings can carry you to $10,000,000,000 or even $15,000,000,000 in revenue.
And if you have ever sketched out a path to a level beyond that, what else do you think could logically fit into the portfolio? And perhaps is it possible you would define e commerce as a part of the CRM stack at some point?
I really appreciate that question. And I think you really don't have to go any farther than looking at our book business on and off the balance sheet at $9,000,000,000 to ask yourself the question, are we going to $10,000,000 I mean $10,000,000 will be fueled primarily by that. I can tell you more or less where revenue will be a year from now or even 2 years from now because you can kind of look at deferred. We don't do that because there can be changes in foreign exchange. There can be changes in other characteristics of the business.
But if you look back now, Salesforce has been a public company for over 10 years. You can see how our deferred model has played out with kind of a consistent revenue growth. Even through 2,008 or even through dark times, the deferred continue to pay out onto the top line. So I don't think the question we it's all about where we are going beyond that. And as we cross through that threshold, what are the different clouds and capabilities that we have to invest in to make that happen.
I'm very excited about the transformations and changes and shifts that the company is investing in, in data science and analytics, and the next idea that it's not just about the cloud, social or mobile anymore, It's also about fueling the analytical corporation, fueling the analytical CEO. I thought that Ram Schram had a fantastic article in Fortune Magazine this month on the analytical business and what that means. And we want to fuel that. We want to fuel that kind of capability that gives our customers not just world class execution in sales and service and marketing and community. We want to give them the ability to have analytics platforms, analytics apps, analytics ecosystems that fuel that future.
And that's I think our biggest most exciting revenue opportunity going forward. The CRM market is big and exciting and has fueled us and will continue to fuel us. The analytics market is just as big and just as exciting. I think some would say the analytics market is bigger than the CRM market. And our initial indications of that are that that's true.
And that's why we're investing and I couldn't be more excited about the analytics cloud and our Wave platform.
Your next question is from the line of Rick Shirland with Nomura. Please go ahead with your question.
Yes. Thanks so much and a good quarter. First, Keith, I wonder if you could talk about verticals. You had mentioned that at Dreamforce that we'll be hearing more soon about your approach to addressing vertical markets. As I recall, Siebel Systems had about 22 verticals that they address and right now you guys kind of have only 1 or so verticals?
And also maybe for Mark Hawkins on the sequential increase in the sales cloud, I heard your comments on FX. It looks like it was up only about 1% sequentially. But even if I assume that's flat and take that on the 1st year over year number we're going to have which is April, it's still about 10%. So is it fair to assume that when we start getting the numbers year over year numbers that Sales Cloud still is going to be on a constant currency basis a double digit growth business?
So do you want to take the verticals first and maybe
Yes. Why don't I do that? So Rick, thanks for asking the question. So listen, we're very excited about our industry strategy and it takes many flavors. I think the reason why the company continues to such traction with these enterprise customers and really customers of any size in any geography is because when we
talk to these customers, we
are speaking in the language of the customer. So that's kind of point number 1. We are focused really on 6 industries right now. And all of that is equipping our folks with
the solutions and the messages that our customers
are really demanding and asking for, so we're listening to our customers. And we will be making some announcements shortly
about some exciting stuff that
we're doing with products around our industries. But we also and I want to go back to a point that Mark made about our AppExchange and our ecosystem. We have the largest ecosystem in the world for the cloud and we are driving incredible success with a number of our ISVs who have taken our platform because they obviously have confidence in that platform and they are building their solutions around industries. We've signed up some pretty strategic partnerships this fiscal year. We continue to do it.
You look at the statistics on our AppExchange, several of those are also vertically oriented. So we are really driving industry messaging into the marketplace, whether it's our own industry messaging, our organic product, the key the highly configurable cloud solutions that we have, whether it's our AppExchange and our ISVs and our ecosystem, this really resonates with customers. And this is something that people never had. They never had a as you know, they were not a platform company. They were never in a position where they could drive an ecosystem with vertical extensions the way that we're able to do it.
So we're getting a lot of traction and we're really excited.
So let me take the second part of your question Rick. In terms of the sales revenue by cloud, a couple of different things. First of all, foreign exchange, yes, there's an impact there. To your point, what we're showing right now is sequential performance right now. And I'm looking forward to at the end of Q1, you'll be able to see the year on year.
And of course, you'll see that with all the dynamics that are going on there, including whatever degree of foreign exchange is there. But I think I can get to the spirit of the question that you're asking. And the spirit of the question is the SFA market is a double digit market. The corrugated garden has been that way projected to be that way for long periods of time. We have not only done well in that market, it's a double six digit growing market, but we've also put share for less definitely consistently.
And so that's what's happened historically. We don't guide by cloud, but that's a very attractive market as Mark talked about. And we'll know you'll be able to see a lot more when we anniversary the actual revenue by cloud. Hope that helps Rick.
Your next question is from the line of Brent Thill with UBS. Please go ahead with your question.
Good afternoon. Keith, a question for you on the traction with the larger enterprise deals. I'm just curious if you could give us a little color. You have some phenomenal logos that you're reading through, but is there anything quantitatively you could share with us on what you're seeing in the success of as you've gone upstream?
Yes. Listen, thanks for the question. I think first of all, I think that the numbers are astounding. We're incredibly proud. I'm certainly proud the work that the team has done.
And I think it is proof positive about the relationships that we're building strategically with these customers. You don't do these types of deals at scale and volume unless you're successfully getting mind share and building those great relationships. We've got over the year and certainly in the quarter, we've done some wonderful work with some of the best brands with the best companies in the world like 3M and ABB, Time Warner I mentioned obviously. And some of these I could not mention before by name. But there are just many, many examples of us doing an incredible job building more and more traction and becoming more meaningful.
And I have
to tell you part of
this comes from the opportunity for us to really unshackle either legacy SAP environments or give customers the opportunity to transform their business models because they've been they've really been shackled by legacy technology for years. And with this absolute convergence of cloud and social and mobile, it really gives us an opportunity
to talk about what our customer success platform can
do for them, generally speaking. I mean, Mark and I had the opportunity to spend some time with Brian Moynihan in Davos and we talked about how DofA is transforming their business. And those are the types of meaningful relationships that we're really talking about here. So again, we're very excited about what's going on And a lot of our growth initiatives are really taking some traction here.
Your next question is from the line of Terry Tillman with Raymond James. Please go ahead with your question.
Yes, good afternoon. Thanks for
taking my question. I guess my question is on the Wave Analytics product. I know it's still early, but in terms of the deals that you're signing or the deal opportunities, are you seeing large enterprise deals? Or are these still more try it before you really buy it kind of the departmental level deals? And then typically, are you replacing something that's a legacy BI vendor?
Or is this kind of greenfield investment for the analytics solution?
Well, first of all, we've never seen a product take off of these kind of numbers before.
In the Q4, which was the Q1 that we've sold
the Wave Analytics Cloud, we saw a lot of very large transactions, probably the very largest transactions that happened in the analytics industry happened on our platform. And we were really taken aback by that. We've decided to focus with dedicated distribution personnel this fiscal year because of that. We've also made a very significant investment in upgrade in the number of people working on the product. And this is the real deal.
I mean, we really have a world class product on our hands. And in our minds, the way we think is, we only want to focus on those multibillion dollar opportunities or as we call them clouds. And there's just no doubt in our mind that this is has all the makings of that. And of course, we keep track of what all the startups are doing and we're very friendly with them. Many of them are part of our ecosystem or attend our trade shows.
They cannot even their bookings can't even compare to what our team did in the Q4. So very excited about that. And when I look at some of the names that closed in the Q4 on the analytics cloud, the one that I love that I've profiled a Dreamforce, which is GE Capital. And if you get and watch that video that's on YouTube, I mean, what they say is true. You just can't run your business without this product.
This is just one of the business greatest product. I think Salesforce has ever dealt and it's going to just transform the way our customers run their business, not just run their sales service and marketing. I mean this is a enterprise wide, enterprise grade capability to fuel the analytical corporation and it's not just an app, it's a platform, it's kind of a robust ecosystem. It's got every characteristic that we like to make our bookings and revenues happen in our largest and most important customers. And to that end, it's not just enterprise and very large enterprise deals, it's also yes, departmental deals, it's even deals in non profits and NGOs.
I mean, it's amazing the democratic nature of the pipeline and deal flow already. Do you want to talk about any of the deals that you closed in
the Q4 on
the analytics cloud? Yes. Again, I'm going to go back to a comment that I made earlier. In my entire career, I've never seen as much excitement, both internally and externally about a product launch. I mean, again, I'll go back to Davos.
We had a nice little area at Davos. It was overrun with customers and prospects. And you know the type of people who attend Davos and they all had incredible interest on looking at what Analytics Cloud meant and what it could do for them. And Mark did plenty of demos. I did plenty of demos.
And we signed up some great companies. I mean, Mark is obviously a great global brand. In the quarter they went with the Analytics Cloud, Time Warner Cable went with the Analytics Cloud, but we missed a little bit with the Analytics Cloud. And that's on top of many that we signed up before. So it's all good.
We're very excited.
Your next Your next question is from the line of Karl Keirstead with Deutsche Bank. Please go ahead with your question. Thanks.
A question for Mark or Keith on the Service Cloud. It's now 27% of your subscription revenues, your fastest growing segment. Your partners are quite positive about it. I just wanted to ask, is this really a function of sales force on the sales execution front doing a better job selling it into your sales cloud customer base? Has the product improved?
What's the key driver of that growth? And then a follow-up for Mark Hawkins. You gave your April quarter DR guide of mid to high 20% range. I presume that's U. S.
Dollars. Just curious what you're assuming in terms of a likely FX hit in the April quarter on Doctor? Thank you.
Well, I think I just want to make some initial comments and then I'll then I'll let Keith chime in. And first thing is, you look at our competitors and their work in the customer service area, number 1, Oracle, they bought right now, they have their own Fusion service product. They took Fusion, they turned it into confusion. Oracle keeps saying they're growing more quickly than anyone else in the cloud. Well, that's very easy to do when you're starting at 0.
And Service Cloud from Oracle, that's a great example. This is not a multibillion dollar business for Oracle like it is for us. They have not been able to execute. They don't have a multi tenant shared scalable mobile social integrated with analytics customer service cloud and then move on to SAP, they will just come into customers and say just use HANA. And it's like but for what and how and unload the revolution that's going on and why Service Cloud is delivering phenomenal results is, the traditional keepers of the customer service information for these customers, Oracle and SAP have just not delivered.
And we have. We have a very clear vision that we want to transform how our customers not only grow their top line with our sales cloud, which we've done unbelievably well and you can see it into the multiple 1,000,000,000 of dollars. But now we have this second huge multibillion dollar growth engine with Service Cloud and our competitors have not been able to execute. They just don't have they're delivering new versions when our customers want new visions. And that is where we are right now in the customer service marketplace and why Gartner says we have the number one customer service product.
But anyway, Keith, maybe you can tell us you're out there every day selling that product with customers. What's your perspective? Yes.
I think what's interesting is that many companies want to differentiate themselves with service and they're looking for incredible capability to do that. And obviously, we have a very compelling story. I mean, if I just look at some of our top wins, I would say at least half of these top wins at Service Cloud. And so if I think about Amtrak or ABB, Boston Scientific, Ingersoll Rand, Merck, Pearson, these are all Service Cloud wins. So this is a compelling product.
It's a compelling solution. It's actually the source of quite a few of our competitive takeouts, particularly in the legacy providers, whether it's SAP or Oracle. There's a lot of Siebel replacements going on right now. So this is a great product and it's a great solution
and our customers love it. Okay. Let me tackle the last part. Probably you asked about deferred revenue for Q1. We guided it in the mid to high 20s and you were asking about foreign exchange.
That is in U. S. Dollars that we guided. We've given you to give you a sense of perspective for foreign exchange, we called out for the entire top line of the company $175,000,000 to $200,000,000 of headwinds for the total top line. You can get a sense of our thinking about foreign exchange.
You are correct, that's U. S. Dollars that I called out for deferred revenue. Hope that helps.
Your next question is from the line of Joel Fishbein with BMO Capital. Please go ahead with your question.
Thank you for taking my question. I just want to take it up more from a bigger perspective in terms of we looked at these 6 engines of growth Sales Cloud, Service Cloud, Marketing Cloud, but I want to look at it more holistically from the customer's perspective. Can you talk about how Salesforce and give us some specific examples about how Salesforce is becoming more strategic as an enterprise provider solution provider And maybe some examples about how people are buying the solutions holistically and looking at sales force that way?
Well, I think that that's a really a great point. Keith and I have been talking a lot about that, because in this quarter, what Keith and I were really struck by is in all of our very largest transactions, we were not dealing with the CIO in the company or the Head of Sales or the Head of Service or the Head of Marketing. We were dealing with the Chief Executive Officer in the company. And that was a huge shock to us. We really either Keith or I in our careers, going back now a couple of decades, we have not really seen ourselves showing up in the CEO office.
And Keith mentioned 1 and I'll just come back to this, which is here's an example of a great company, which is $43,000,000,000 German manufacturer called ABB. And ABB is a great company. They're very diversified provider of industrial scale, energy products and other products. And when ABB did the transaction with us, the CEO was personally involved and they wanted to issue a press release and issue a statement about the strategic nature of the transaction, which we did, which was a very strong mid-eight digit, very healthy transaction, but it was really all about the strategic capability of what ABB is doing with us. What's interesting about the deal was Salesforce and ABB is a huge Microsoft customer.
I think they've got 40,000 or 50,000 seats of Microsoft. I mean it's just amazing what Microsoft has done in the account. And Salesforce and Microsoft went in hand in hand and showed Office 365 deeply integrated with Salesforce's services. And we had built a variety of very exciting vertical type functionality into Office 365 using force.com and our different clouds and automating their business processes. And ABB really has this vision of real time customer collaboration, but it's all driven by the CEO, okay?
And that is a shock to us. And when we look at big deals we did this quarter, whether it was General Electric or Coke or others, okay, the CEO is involved with us. So that's just very exciting. And I think that that is a big change in how our implementations are viewed. We have seen that in Home Depot.
We have seen that of course at Cisco. We have seen that in but we're really seeing it in all the biggest transactions. Keith, do you want to talk about that?
Yes. I think that it's pretty clear and I don't think this will be a surprise to anybody that the agenda of a CEO is growth and our message is all about growth. So there's a natural synergy there. And when we have talked to these customers, ABB is a classic example, Mark mentioned it. But there are countless examples, whether it's financial services institutions.
Again, we talked about Bank of America earlier. It really is about solving a customer problem, speaking the language of industry and it's not about 1 sales cloud, 1 service cloud, it's about a
customer success platform. It is a
platform discussion. And again, it fits the growth agenda. So that's why CEOs seem to be getting more and more involved with these. If I go back to the example that I gave earlier in the call about the strategic agreement that we signed in the quarter, that was a CEO agenda. That's all about growth.
So I think the sun, the star and the moon are all aligned here as it relates to the agenda of the CEO and what our messaging is all about and it's showing up in our results.
I wanted to also mention, I misspoke, it's not a ADV is based in Zurich, Switzerland near Davos and not in Germany.
Your next question is from the line of Phil Winslow with Credit Suisse. Please go ahead with your question.
Hi. Thanks guys and congrats on showing upside both on the billings and bookings line, but also just the operating margin line. It's kind of like the Lego quarter, movie quarter. Everything is awesome. So within sort of that context, a question for both Marks here.
Mark B, just from your standpoint, wonder if you could kind of walk through how you sort of imagine, I guess, the evolution of the company here because you've laid out these longer term revenue targets. But then also on this call, you focused a lot in your prepared remarks on margins. Just from sort of the CEO's perspective, how do you sort of see that give and take there? And then for Mark Hawkins, obviously at Analyst Day, you laid out the framework for growth and margins. Wondering if you could kind of reiterate that for everyone, but also put the 2020 sorry, the fiscal 2016 guidance sort of in the context of that?
Craig?
Well, I think 1st and foremost, our shareholders have spoken that they want us to keep our non GAAP operating margin in mind and for us to as we work on our revenue growth plans to have clarity and mindfulness about delivering not just the phenomenal pace of top line growth, which we certainly have done, but also improve the non GAAP operating margin as you saw this year by 175 basis points. And that's why this year we're coming in and say that we're expecting to deliver another 125 basis points to 150 basis points of operating margin, while continuing the strong top line growth. And I think both of these things are now important for Salesforce. And we obviously know how to do that. We did it this year and we plan to do it again in the coming year as well.
And let me just add on to that, Phil. Appreciate the comments about the quarter. I think the guidance when you look at the revenue 20% to 21%, which is the implied guidance there for the revenue growth in U. S. Dollars plus a headwind that we talked about $175,000,000 to $200,000,000 you quickly get a sense of what the consequence of growth rate is.
You can see that snaps right in to our revenue margin framework. I think the operating margin to expand that 125 to 150 again after the year that we just exceeded at 175 plus deal with a headwind of 25 to 50 basis points through the foreign exchange, it's right in the exact zip code of where we want to be. We feel like it's excellent balance in terms of the top line that Mark talked about, the bottom line that we talked about and the cash flow snaps in there nicely as well with the growth rates. We feel really good about where that lines up and the revenue margin framework is very much something we
Your final question today will come from the line of Bhavan Suri with William Blair. Please go ahead with your question.
Hey, guys. Just one for Keith and congrats too. But Keith, just a little bit of color if you could give us on the contribution or the influence of the large SIs like Accenture, Deloitte, KPMG? And then as you look at the concept of the data driven organization and the ability to build custom analytical apps, does it feel reasonable to feel like those larger sites are going to get even more involved given they've all got pretty big analytics practices? And as they do get involved if that's the case, longer term, is there a chance that we get them to become such an influence that they do drive more leverage on the sales and marketing line because of the reach they provide?
Yes. Listen, that's a great question. Thank you for the question. As I mentioned earlier, we're obviously very, very excited about the launch of analytics and our partners are as well. So we have worked very, very hard over the last 12 months to strengthen our relationships with these strategic influences in the markets, be it Accenture or PwC or Deloitte or Cloud Sherpa, even some of the regional players.
And we think that's very important because they're in the boardroom and they have the influence with their clients. And we are very aligned around engagement and our customer platform and growth strategies for customers. The early returns from these firms are very they're very, very excited about what the Analytics Cloud is all about. So that's a natural play for them, because they can wrap some incredibly high value add services around our offering and really do, I would say, more of the advisory services, which were probably more margin services for them. So they're excited.
We're excited. We continue to build out those relationships. And I think you're just going to continue to see great progress there.
Thank you for your questions. I will now turn the conference back to John Cummings for closing comments.
All right. Well, thanks for joining us today. Really appreciate the time and support. Just to remind everyone that Mark Benioff here will be keynoting the Morgan Family Technology Conference on Monday, March 2.
So we look forward
to seeing many of you there.
Of course, you can always questions to us in the interim at investorbillsports.com. And of course, we look forward to updating you on our progress this year on in May. So thanks very much for joining us.
Thank you everyone for joining today's conference call. You may