Crocs, Inc. (CROX)
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Earnings Call: Q3 2014
Oct 27, 2014
Welcome to the Third Quarter 2014 Crocs Earnings Conference Call. My name is Jeanette, and I will be your operator for today's call. At this time, all participants are in a listen only mode. Please note that this conference is being recorded. Later, we will have a question and answer session.
I will now turn the call over to Brendan Frey. Mr. Frey, you may begin.
Thank you. And thank you, everyone, for joining us today for our Q3 2014 earnings conference call. After the close of the market, we announced our Q3 2014 financial results. A copy of the press release can be found on our website at crocs.com. We would like to remind everyone that some information provided in this call will be forward looking and accordingly are subject to Safe Harbor provisions of the federal securities law.
These statements include, but are not limited to, statements regarding future revenue and earnings, backlog and future orders, prospects and product pipeline. We caution you that these statements are subject to a number of risks and uncertainties described in the Risk Factors section of the company's 2013 report on Form 10 ks filed on February 25, 2014 with the Securities and Exchange Commission. Accordingly, all actual results could differ materially from those described on this call. Those listening to the call are advised to refer to Crocs' Annual Report on Form 10 ks as well as other documents filed with the SEC for additional discussions of these risk factors. Crocs is not obligated to update these forward looking statements to reflect the impact of future events.
The company may refer to certain non GAAP metrics on this call. Explanation of these metrics can be found on the earnings release filed earlier today and on our Investor website, once again, at crocs.com. Joining us on the call today are Andrew Reese, President and Jeff Lascher, Senior Vice President and Chief Financial Officer. I'll now turn the call over to Andrew.
Thank you, operator. Good afternoon, and thank you for joining us today. We are committed to an ongoing and open dialogue with investors about our company's performance, and we're glad for the opportunity to share this update and take your questions. Today, we are sharing our Q3 financial results. We are in the early stages of implementing a series of strategic initiatives that we are confident will drive improved growth and profitability.
Our 3rd quarter revenue increased by $14,000,000 or 5 percent to $302,000,000 Income from operations for the quarter on a non GAAP basis, excluding non recurring and special items, was $18,600,000 compared with $21,000,000 in the Q3 of 2013. Our top line results were in line with the forecast we shared with you in July, as we continue to achieve modest top line growth globally. That said, our business faced various challenges during the quarter, which represented the continuation of trends seen earlier in the year. Notably weaker results in our China wholesale and retail business, which impacted our performance in Asia. This was offset by strong sales growth in Europe and improvements globally in our Internet and wholesale channels.
Jeff will share details in a moment. I want to give you an update on our 4 key strategic initiatives for the company that we outlined in July, where we are making meaningful progress on all fronts. To remind you, these four initiatives include: 1, rationalizing our product line and merchandising approach 2, focusing our global efforts and investments on 6 key countries that deliver 75 percent of our revenues 3, getting the right people in key roles as we simplify our organizational structure 4, making significant changes in the way we distribute our product. Let's take these 1 at a time. First, we've been rationalizing our product line so that we can focus on our core molded product, while developing more compelling casual footwear platforms.
We need the right products to drive growth while eliminating SKU proliferation and non core product development activities and investments. Since early this year, we have discontinued the Crocs Golf business, closed OceanMinded as an independent brand and consolidated its key products into the core Crocs line. We've eliminated 30% of our style color combinations from the fall holiday 15 line while in development. Michelle Pool, who joined the company in July, is leading this effort. Our current focus for Fall Holiday 2015 is developing powerful product stories, including Fuzz Love, a collection of clogs, boots and flats, which our customers know and love Fast Forward, a product story inspired by active casual products and Flat Out Fun, a range of fashion flats that combine great style and comfort for our female consumer.
2nd, we're well underway in sharpening our focus on key countries that are important drivers of Crocs' future growth. As you know, we've seen tremendous growth in China in recent years, and it remains an important market that holds great potential for our brand. But as we indicated during the quarter, we began to see a deceleration in our China business that impacted performance and results. Our retail comps were down double digits and our wholesale partners were under similar pressure. Jeff will share the details, including a reserve for doubtful accounts during this quarter.
As part of our comprehensive business review, we installed new leadership in China with the appointment of Scott Heun, General Manager for Greater China. In keeping with our overall aim of prioritizing sustainable profitability over near term revenue growth, our intent in China is to drive a strategic shift from opening partner doors to focus instead on our current locations and wholesale partner sell through. This has impacted our results in Q3. We are addressing these issues and expect to right size our inventory and channel over the next 6 months. In Europe, we are cautiously optimistic that the business improvements we made will continue to bear fruit.
As we note in the release, our Europe revenues were up 13% during the quarter, driven by solid wholesale growth. This is the 2nd consecutive quarter of double digit sales growth in Europe, and we're pleased with the progress made by Vince Gunn and his team. Next, I want to share an organizational update. I'm delighted that Michelle Pool has been named Senior Vice President of Global Product Creation and Merchandising, adding to her merchandising role global responsibility for product design and development. Michelle joined Crocs in August.
After 5 successful years in senior product leadership roles at Sperry Topsider, She also brings great product experience from Converse and Timberland. Michelle is an enthusiastic high energy executive with strong leadership abilities, and we are very pleased to have her on our team. Her initial focus has been transforming Crocs to a merchant led culture with tighter product and marketing stories. While she's already making great strides in improving our product organization and process, her real impact on our global product strategy will be seen at the beginning of 2016. I want to welcome Bob Munro as the new General Manager of the Americas region, the largest of our 4 regions and one where we have significant opportunities for improvement.
Like Michel, Bob is an experienced footwear executive. He has 11 years at Reebok in a variety of leadership roles, including Senior Vice President and General Manager for North America and most recently, President of the Reebok brand. He brings strong leadership and a keen focus on optimizing performance in North American wholesale accounts. The 4th and final area I want to touch on briefly is improving performance and reducing costs in our distribution channels. We said in July that we intended to close 75 to 100 Crocs branded retail stores around the world.
We are on target to meet that goal. We closed 31 during the quarter, bringing our total to 78 year to date. We plan to close 25 to 30 in Q4. In addition, our near term closure of 9 international e commerce sites in smaller markets will be completed by the end of the year. Jeff will share details on store closures and anticipated short term impact on revenue growth.
As we constructed future plans, we are very focused on growing our top 6 markets, including the United States, Japan, China, South Korea, Germany and the UK, which account for 75% of our revenues. Given the timing of our quarter end relative to the market based booking windows, we have determined the backlog information we have historically provided does not consistently provide an effective measure of the future trajectory of our business. Therefore, we plan to discontinue the reporting of this measure. However, I would like to give you visibility into what we are seeing for our springsummer 2015 season on a region by region basis. First, in the Americas wholesale, springsummer bookings are meeting our expectations in the U.
S. And we project that our wholesale volume next season will be essentially flat to our realized volume in 2014. 2nd, at present, our Europe bookings in total are up mid single digits with strong performance relative to the marketplace. This gives us confidence that the Europe season will be up mid to high single digits. 3rd, in Japan, on a local currency basis, we anticipate flat sales for the season.
And finally, Asia, excluding China, is up single digits across the region. Our China bookings are down year over year by roughly $20,000,000 for springsummer, and we believe that in aggregate, that shortfall results in Asia volume being down mid single digits for spring. We expect our performance in China to improve in the second half of twenty fifteen. Now I'd like to turn the call over to Jeff to share details of our Q3 financial results and provide top line guidance for Q4. Then I'll return to touch on a few challenges and opportunities we see ahead.
Thank you, Andrew. Good afternoon. Thank you for joining us today to review our Q3 2014 financial results. I will go over the Q3 financial results of operations and projections for Q4 2014 revenue. In total, Q3 revenues increased $14,000,000 or 5 percent to $302,000,000 compared with 2013.
Looking at each region, in the Americas, performance in the U. S. Wholesale market exceeded our expectation in the quarter, driving Americas wholesale growth quarter over quarter by 18%. We saw strong Internet sales results, but overall revenue was impacted by negative 3% retail comp store sales in the quarter and weaker Latin America volume. Asia Pacific revenue was down 1.4%.
Our performance excluding China was up mid teens. Our China revenues were impacted by a high level of existing inventory in our partner store network in Q3. This was the result of aggressive assumptions on same store sales for the springsummer season that influenced the amount of product ordered in the first half. As a result, our Q3 China wholesale volume declined 35% from last year. We recorded a reserve for doubtful accounts of approximately $5,000,000 in the Asia region, primarily due to delayed payments from our partner stores in China.
We have a comprehensive plan to address this. In Europe, despite the macroeconomic backdrop and challenging currency exchange, revenue was up 12.5% on a U. S. Dollar basis, driven by a 23% increase in wholesale. Our business in Japan was down 5% on a constant currency basis, primarily caused by weak same store sales and lower at once demand in wholesale.
The decline of the Japanese yen has adversely impacted year over year results in 2014 and has put pressure on our overall global gross margins by about 50 basis points. Now looking at our global direct channel, global retail sales grew 1% in the quarter as same store sales were down 4.5% globally. Comps in Europe were slightly positive for the quarter, while all other regions were down. Americas was down 3%, mostly influenced by a poor July comp performance. Japan was down 8% in the quarter.
The Asia Pacific region had a drop in the same store sales in the quarter of 9%, influenced primarily by declines in China, Korea and Hong Kong. Global Internet sales in the quarter were up 9%, driven by strong performance in the U. S. Market. We closed 31 stores in the quarter.
We did open 12 stores in the quarter, half of which were outlet or shop in shops. We plan on closing 25 to 30 stores in Q4, bringing the total gross closures in 2014 to 105 to 110. As discussed at the end of the Q2, we expect store closings will reduce annualized revenue by approximately $35,000,000 to $50,000,000 and reduce SG and A expense by approximately $20,000,000 to $30,000,000 with an insignificant impact on net income. The acceleration of store closures is impacting our projections for revenue growth in Q4 as we are forecasting flat overall retail revenue in Q4. With regards to units in ASP, unit volume increased 11% to just under 13,300,000 pairs in the quarter.
Global average selling price decreased by $1 per pair from $23.11 to $22.09 This was driven by a planned reduction in boot volume from 7.3 percent of revenue to under 5% as a result of product eliminations. Clog volume in the quarter was up from 45% last year to 48% of volume in 2014. This was also influenced by declines in markets such as China and other Asian markets that have relatively lower volume of clogs. Gross margins were down 190 basis points from 53.2% to 51.3% compared with the same period in 2013. This was primarily the result of currency related decline in gross margin in Japan, lower margins on new product introductions in 2014 compared to 2013 launches and the decline in China revenue and other Asia markets as the average margins in those markets are higher than their global than the global average.
Sustained weakness in the yen, euro and other currencies compared to prior year will further affect our global margins in Q4 and 2015 as our cost of product is tied to the U. S. Dollar. Excluding one time items, our core SG and A expenses declined. This reported SG and A includes bad debt reserves of $5,000,000 and SAP expenses of $4,100,000 In addition, we experienced several charges, including restructuring charges as a result of transition activities and accelerated depreciation of assets for retail stores that are part of closure plans.
We expect future corrective actions to result in additional restructuring charges as we start executing on a profitable revenue growth strategy. Operating income on a GAAP basis was $1,100,000 in the quarter, excluding cash expense of $12,500,000 primarily related to restructuring, ERP implementation and non cash charges of $4,900,000 primarily related to store closure costs and accelerated depreciation. Our non GAAP operating income was $18,500,000 compared to $21,000,000 in 20.13. The difference on a year over year basis can be explained by the increase in allowance for doubtful accounts in Asia that exceeded $5,000,000 Our press release filed today provides a complete reconciliation of all special items. For the quarter, we booked an income tax credit of $15,700,000 Recently, we concluded an audit of the historical USA income tax filings.
The result of this audit was an elimination of a reserve for uncertain tax positions, commonly referred to as FIN 48 reserves, of $10,500,000 The balance of the credit reflects our change in income year to date. Our normal tax rate has been and continues to be impacted by the deductibility and timing of SAP expenses, restructuring and asset impairment charges. Earnings per share in the quarter were $0.12 on a GAAP basis and $0.30 on a non GAAP fully diluted basis. On a year over year comparable basis, excluding the overall impact of preferred share issuance in January, non GAAP EPS is $0.39 per share compared to $0.18 per share last year. It is important to understand the pieces that make up the GAAP EPS calculation, including the impact of preferred stock investment in January of this year.
GAAP net income for the quarter was $15,800,000 Dividends and dividend equivalents of $3,800,000 related to the Series A preferred stock were deducted from this amount, leaving GAAP net income for common shareholders for $12,000,000 An additional $1,700,000 was deducted from the $12,000,000 as undistributed earnings related to the preferred stock, leaving $10,300,000 for common shareholders. Common stock weighted average shares used in EPS calculations was 85,400,000 shares. Finally, we repurchased approximately 2,900,000 shares at an average price of $14.74 for an aggregate investment of approximately $43,000,000 excluding related commission charges. Year to date, we have repurchased approximately $90,000,000 worth of common stock. This reduced our outstanding common share count to 84,000,000 shares at the end of the quarter.
We will continue to be patient, methodical and opportunistic in the execution of this buyback plan. We ended the quarter with $350,000,000 of cash on the balance sheet. Our increase in inventory and accounts receivables are directly correlated with the business conditions in China. We remain in the testing and development phase of our ERP system implementation. We went live with SAP in Australia on April 1 without significant issues.
And on July 1, we went live in Japan, again without significant issues. Both locations successfully closed the quarter without concern. A successful global ERP system implementation is our top short term operational priority as we will launch SAP in the remaining markets during Q1 of 2015. We expect GAAP revenue of approximately $200,000,000 to $210,000,000 in the Q4 of 2014 as we address the issues in China, close retail stores, focus sales activities on key product stories and anticipate flat same store sales in the U. S.
And Europe. In addition, as mentioned, the above revenue includes the effect of stronger U. S. Dollars, which will impact our revenue by 3% in Q4. Specifically, currency rates assumed in our projections are $1.28 to the euro and $107 to the dollar.
I will now hand the call back to Andrew for some closing comments before we take questions.
Thank you, Jeff. In July, we laid out a clear action orientated plan for driving improved performance at Crocs, focused on products, prioritizing our most important geographic markets, people and points of distribution around the world. Over the past 90 days, we have made significant progress in each of these areas. Obviously, we have much work to do in order to unlock the power of the Crocs brand and deliver consistently better results to our shareholders. We'll be finalizing the location for our new global commercial center in Boston in the Boston area.
We'll keep working to focus our product line on core molded products and casual footwear, creating powerful product stories. We anticipate exciting news related to marketing strategy for 2015 and beyond. Now we look forward to taking your questions. Operator, please open the line. Thank you.
We will now begin the question and answer And our first question comes from Erinn Murphy of Piper Jaffray. Please go ahead.
Great. Thank you and good afternoon. I guess first I wanted to focus a little bit on the Asia Pac region and just dig into a little bit more on the pressure that you guys have been seeing in China. Could you just talk about when you started to see the inventory build? And how long you think it's going to take to kind of work through some of the inventory there, particularly given that you've just made a management change on the ground
there? Thanks, Aaron. Appreciate your question. So we first started to see our business in China from a takeaway perspective softening in the early part of this year. We saw it within our own retail stores, but then also within our partners.
And I think the issues built up because neither our partners nor ourselves anticipated that slowdown. So when we ordered the spring inventory, we anticipated significant growth. So with a growth in merchandise receipts and a slowdown in takeaway, we saw a buildup in inventory, which accumulated through the springsummer season, and you can start to see it in our inventory levels at the end of Q2. In terms of addressing it, we have slowed down dramatically sell in to our partner store operators to our distributors already. We're continuing to work with them to work through their inventory in the Q4 of this year.
But as you're aware, that's a smaller quarter for us in the China market. And we think that will continue through the 1st two quarters of 2015.
Okay. So then maybe along that line, I think, Jeff, you had mentioned just before as you wrapped up your comments that the comp assumption for Q4 for both U. S. And Europe was flat. Could you just add a little bit of context for how you're thinking about the comp assumption in the Asia Pac region as well as Japan in the Q4?
We think the influence of Japan and the Asia region will bring our overall comp performance to about minus 2 for the quarter. That's what we're forecasting internally right now.
Okay. That's helpful. Thank you. And then just bigger picture, as we start to just refine our models for next year and then understanding that the gross margin in particular came in lighter in the Q3, just help us think about some of those drivers for the gross margin, both from headwind as well as tailwind perspective given that we've kind of got a confluence of both?
Yes. Thanks, Aaron. So I think if you look at our headwinds associated with gross margin, obviously, the global currency markets continue to put pressure on us as we buy in U. S. Dollars and we sell in local currency.
So that's a significant influence on some margin pressure for us. We as well as other players within our space will be impacted by cost changes within China and additional social insurance issues that we're seeing in our factory cost. Overall, we think our supply chain can run more efficiently next year as we decrease the number of product styles that we're carrying and really focus our attention on the core molded heritage line that we have. So that will help us on the other cost of goods sold providing some tailwinds going into 2015.
And should we anticipate any of the SKU rationalization progress that you've made as it relates to the fall 2015 line to be as a tailwind for the second half? Or how do we think about that component?
Yes, it will be a slight tailwind for the second half of twenty fourteen. Obviously, the currency sorry, of both 2014 2015. The currency markets also you got to consider into fall holiday for next year as well.
Okay. And then I guess just the last kind of bigger picture question as we think about the margin. I guess first Andrew for you, should we still be thinking about a 12% kind of intermediate goal from an operating margin perspective? And then just from the SG and A component of the former question, just how do we think about some of those headwinds and tailwinds for SG and A as we build towards that in theory that 12%?
Yes. Thanks, Erin. We yes, very much we think we're still on track for a 12% operating contribution in the intermediate future. As we think about the restructuring plan that we've laid out, I think we're very much on track with SG and A reductions, with putting the right people in place and focusing on the team as well as driving strategic focus around the business. As we look forward to 2015, even with flat revenues or a modest increase in revenues, some stabilization of margins with a reduced SG and A, reduced working capital, we see strong performance in terms of cash from operations returning to our historic levels.
And then we think that positions us well for some significant growth 2016 and beyond, which will, as we laid out before, will drive to our 12% contribution.
Great. That's helpful. I'll let someone else jump in the queue. Thank you, both.
Thanks, Aaron.
And our next question comes from Jim Duffy of Stifel. Please go ahead.
Thanks. Good afternoon. Couple more questions around China. Inclusive of the partner doors guys, how many points of distribution do you currently have in China? And what's your visibility to inventory with those distribution partners?
So, thank you, Jim. Incluso, we have about 50 of our own doors and there are about 700 to 7 50 partner doors, so about 800 points of distribution in total. And I'd say we have increasing visibility to the inventories in our partners. One of the things we've been focusing on very strongly as we've been helping them deal with their inventory levels is getting much better visibility to their inventory. We're more able to focus in on a distributor by distributor basis.
Most of our distributors are regional in nature. They have the rights to distribute in a given province or part of a given province and cities. And so we've been really working hard with them to understand their inventory levels and put in place the right incentives to work them down.
And then the slowdown in takeaway as you characterized it, is that concentrated in any particular product categories or styles? I guess a key question from where we sit is how do we know this isn't a Crocs brand issue rather than some temporary inventory imbalance?
We see the majority of the impact Jim to be broad based in terms of across our inventory across the merchandise that we're carrying in those stores. And we attribute a lot of it to the slowdown in the Chinese consumer. We've looked at it geographically. We cannot see significant patterns across the country. We've looked at it across our different distributors.
We see it really as fairly broad based. I'd say there are 1 or 2 styles that are weaker than others. And we've made we've put in place programs to try and address that. But the majority of it is really broad based.
Okay. Thank you. And then, Jeff, can you provide the regional split of operating income for the quarter? Or will we need to wait for the Q on that?
Just give me a minute, I'll pull it up. So when we look at the when we gave you the channel revenues in an overall basis, right? So you just want to get the operating margin on an overall basis?
By region, actually, yes.
Right. We're going to have the Q come out tomorrow, so that will have all in there. But on a basis for the Americas operating, in total, we had about a 9.7% increase in revenue. You'll see the operating income tomorrow, Jim. So I don't want to read these figures off, but we'll get those out to you tomorrow.
Fair enough. And then last question is on the SG and A. Just looking at it on a year to year basis, even adjusted still up year to year with the restructuring, I guess, it's my expectation we'll start to see some progress there. Are we near to the point where we'll see adjusted SG and A down on a year to year basis?
As we think about next year and going into next year, we'll have some headwinds and some tailwinds associated with SG and A. So when we look at next year, we're going to be focusing our attention on marketing as a company and increasing our marketing cost about 1% of sales overall as we go into 2015. On the other side as far as tailwinds that we think about for next year, we see some improved SG and A expenses associated with restructuring efforts that we've taken place all year long, the elimination of products, the focus around our distribution channels that make sense and the geographies concentrating in the 5 geographic markets we compete in most effectively and really tightening our resources around that. As far as other kind of headwinds for next year, we do have some variable compensation headwinds going into next year. But in total, we're heavily focused on our SG and A line.
Okay. Thanks.
And if you Jim, if you back out the run if you back out the bad debt that we highlighted, I think our run rate in the Q3 period was actually down last year.
Okay. Thanks.
And our next question comes from Scott Krasek of Buckingham Research. Please go ahead.
Yes. Hi, everyone. Thanks for taking my question. So just a couple of questions here. In terms of the Americas wholesale growth this quarter, I mean, did you have any type of new channel distribution that may have impacted because your gross margins even with some of the currency stuff was below our expectation?
And then what's your outlook for the next couple of quarters on gross margin?
So Scott, thanks for your question. With regard to the U. S. Wholesale business, obviously, we experienced some significant growth there. No significant new accounts or new channels.
Although within that number, we were dealing with the closure of both our Gulf business and the shuttering of Ocean Minded as a distinct brand. So we had some inventory that we had to deal with it within that number. So that accounts for some portion of the margin impact in North America. And I'll let Jeff take the broader question around what do we see for gross margins in the future. Thanks.
Yes. Thanks, Scott. So I think when we again, when we look at our headwinds, tailwinds associated with gross margins, our pricing models did assume a more favorable currency exchange. So that's an important thing to remember. We will see a little bit of liquidation activities in Q4 associated with some styles and brands we'll be getting out of, namely Ocean Mine and Golf and some of the things we talked about in the call today.
So there'll be some downward pressure on our gross margins overall. As we look into 2015 with our tighter focus around product styles that make sense for us both from a profitability as far as individual styles as well as revenue growth opportunities, we think we'll have some tailwinds as we go into the later parts of 2015 from our focus in the merchandising
And then just going back to Jim's question about brand stability. What are you seeing or how do you feel about Europe in particular? You've sold in a lot of products. Your comps aren't that strong. You're assuming they're going to be flat this quarter.
I think it was pretty warm in September in Europe. So how do you feel about the brand in Europe? Could we be heading towards the China situation next year?
No, Scott. That's a good question. So the way we think about it, yes, our comps haven't been that strong in our own stores. But in terms of the size of our overall business in Europe, even with a weaker macroeconomic environment in Europe, we have a significant amount of penetration opportunity. And the majority of our sales are traditional wholesale sales, so they're into large and medium sized, well established European retailers.
Our biggest account our biggest countries are Germany, the U. K, followed by France. So we're not selling into a partner door type operation that we have in China. We're selling into traditional retailers that have sophisticated operations around the amount of inventory they buy, how they monitor those inventory levels and sell through that inventory. Inventory they buy, how they monitor those inventory levels and sell through that inventory.
And we have no indication that our business is slowing down. In fact, we've probably got modest indications that it's picking up when we're incremental traction with key wholesale partners.
Okay. That's good. And then just your comment that sales would be up mid to high single digits in spring 2015 in Europe, was that on a constant currency basis?
Yes.
Okay. Thanks, guys.
And our next question comes from Sam Poser of Cernegy. Please go ahead.
Thank you for taking my questions. I guess the first question I have is were there pull forward orders for I guess probably the U. S. And Europe in Q3?
No, Sam. We haven't consciously pulled forward sales in either Europe or the U. S. In Q3 from Q4.
But you wouldn't expect the I would assume you're not expecting the wholesale business. You're not expecting the wholesale business in the Q4 for either to be as strong as they were in Q3. Is that a fair statement?
I think when we look into Q4 for 2014, Sam, we've got a number of headwinds I'll go through. One is that our China business on a year over year basis will be down about $11,000,000 That represents about half of our forecasted decline on a year over year basis. As we talked about earlier in the year and throughout the year in conversations with the analyst community, We've been very open about the South America challenges that we've seen. Obviously, as they come up upon their summer period in South America, that's a revenue impact and that's about a quarter of our overall decline on a year over year basis and that's included in our guidance number. And then finally, it sounds like a broken record today around currency, but that's impacting our 4th quarter revenue projections as well.
And that's pretty much the kind of three components that go into the 4th quarter revenue projections.
Thank you. And then on the growth just to go back to gross margin, last Q4 you were down 2 40 bps. Do you expect to be down given all of the moving pieces, do you expect to be down as much as you were in Q3 in the Q4 or slightly less just because the comparison is much worse in a sense?
Well, as you know, our gross margins are very seasonal in nature as we come up into the higher cost 4th quarter with a lower level of revenue to cover our cost of goods sold outside of the product cost period. So that will be a headwind as well into our gross margins overall. And as I mentioned when we were talking about gross margins earlier, we'll have some impact in the 4th quarter associated with currency and the liquidation of styles that we're no longer carrying into 2015. So those are really the 3 kind of components as you think about our 4th quarter gross margins.
But I mean would you expect it to be down 150 bps again? Would it be in that range higher or lower?
I think there'll be pressure downward.
You don't want to answer the question? I mean it just we're trying to figure this out. We want to be able to model this properly. And I mean, so can you I mean, the comparisons are all different. They're moving pieces all over the place.
Just can you give us more direction than that? Or you're going to get people on every different planet on the numbers here?
Sam, I think when you look at overall, the headwinds that we're going to deal with, the currency alone is probably going to be about 50 basis points to 100 basis points of negative drag on us. As we look at the style liquidation, there'll be a component to that. Your particular viewpoints at 150 basis points is probably in that kind of range, but we didn't come here today to give particular guidance around gross margins going into Q4.
Okay. Thank you. And then how much of the inventory increase is China based? I mean, is the majority of that the problem in China right now of the 15% increase?
We think about a third of the problem is in China. We know about
a third of the problem is in
China from an inventory basis. There are a couple of other important elements, Sam. One was coming into this year as a business, we felt like we were light in our core basics and so increased the inventory levels in our core basics in our stores. And secondly, our internal projections around the U. S.
Business being stronger than it ended up being in the springsummer season had us ordering more inventory than we've been able to sell through. So about onethree is in China, about onethree is in North America and then we've got some other impacts. I think it's important to say we fully recognize the degree to which our inventory is higher than it should be and we have a very coherent plan to work it down this quarter and the 1st two quarters of next year.
And how should just to follow-up, how should we think about that as a when do you think your sales and your inventory will get in line with one another? How do you foresee that?
We are in no rush to burn off this inventory, Sam. The vast majority of the inventory that we have in excess is our core basic styles, which you, as you know, will sell this year as well as they'll sell next year. So there's no point in us liquidating that unnecessarily. That would be counterproductive. We see the 2 being in line by the end of Q2 2015.
Okay. And then just the 12% EBIT margin, when do you expect to get I mean, when do you expect the revenue you're going to need the revenue really to get going to get there. You're really expecting that I guess beginning in spring of 2016 once the work of all of the new initiatives really get going? So all through next year, is there going to be transition?
We have the most confidence around projecting revenue growth when we have the product line and marketing to back it up, Sam, which we think will be springsummer 2016. We're going to make some we're going to make progress next year, but one of the challenges with the timing of this turnaround is obviously our full holiday season is significantly smaller than our springsummer season. So next year, we'll make impacts in the back end of the year, but the size of those impacts were muted by the relative size of the seasons.
Thank you very much. Good luck.
Thank you.
And our next question comes from Mike Swartz of SunTrust. Please go ahead.
Hey, good afternoon guys. I just wanted to talk about gross margin. I know we've kind of beaten this horse dead, but just looking at maybe over the longer term, how you think about gross margin visavis the product mix, the evolution therein and also just with the changing of your distribution model as you continue to close stores. So I guess how should we think about it? Is kind of the mid-50s the right level?
Is that how you plan for the business to look in a couple of years? Or is it another level altogether?
It's not dramatically, Arthur. The way we think about it in the long run, so it's a good question. The way we think about it in the long run, as you said, you've got a number of those factors. You've got channel mix changing, which has a dramatic impact because obviously we're selling in retail at a double margin versus wholesale. We see a lot of our growth coming out of wholesale.
It's much more capital efficient. It's much more profitable in terms of return on the assets that we invest. On the flip side, I think there's much stronger focus around the product range, innovation both in our multi products, which are very
Okay. That's very helpful. Thank you. And then, I guess, we look at the tax benefit you had in the quarter. Is there a way to look at what EPS would have been excluding that kind of tax benefit?
And should we see something similar in the Q4?
They will it was all booked in the Q3, Mike. So there won't be any benefit in Q4 associated with the USA tax audit settlement. That was $10,000,000 so it would have been about $0.11 per share benefit associated with that tax credit.
Okay. Thanks a lot of that. I appreciate it.
And our next question comes from Steve Marotta of C. L. King and Associates.
Good evening, everybody. I just have two quick questions. We talked a lot about the costing pressures going into 2015. Are there any opportunities whatsoever to get a tailwind to ASPs either from new product that's being launched at slightly higher in price point or very small incremental price increases anywhere that would be able to offset some of the costing pressures on the unit side?
Yes. So we will certainly be looking very hard at pricing our products to the value that they deliver to consumers. And so there will be some opportunities for price increases as we look across the range. In terms of the mix, I think largely that's going to work against us in terms of the shift from retail to wholesale. And as we continue to focus and develop our product range, we're really looking very hard at what our weighted average gross margin is and planning that on a very coherent basis.
And we do have some products within our range that are extraordinarily profitable and if and product ranges that are extraordinarily profitable. So if we can drive significant sell in and takeaway for those products, it can have a material impact on gross margin.
Thank you. And the other question I had is you had previously mentioned in public forums that you believed after the strategic realignment, you would be and without major sales increase you'd be at roughly a 10% operating margin rate and that run rate could be hit by the end of next year, the run rate by the end of next year. Is that still in the gun sites?
I think when you look at our operating margin in the near term, obviously, we're being influenced by the events internationally, just like everybody else. So that's a near term point on us. As we get out into call it TTM spring summer 2016, we'll start to substantially improve our trailing 12 months operating margins. As we think about the business model going forward, we are really focused in 2015 on cash from operations and improving our overall cash flow as an organization. We think primarily we can improve our cash from operations by addressing our working capital needs and more rational approach to our inventory and accounts receivables going forward, which will reduce our need for working capital on that front in 20 15.
And then a year in 2015 without restructuring charges, we'll return our cash from operations back to historical levels that you saw in 2013. So that's really our kind of near term focus. And in 2016, we're really focused on improving our operating margin.
One more question on the share repurchase. I believe it was the beginning of the year that there was an intimation that it would be done in a relatively quick period of time within a couple of quarters. Is there any set deadline to exhaust the share repurchase? I know you mentioned slow and prudent, you'd be opportunistic. But is it opportunistic within the next 2 quarters or the next 3 quarters or the next 4 quarters?
Can you put any parameters around it whatsoever?
I think when we think about the share repurchase, 1st of all, we almost bought 3,000,000 shares last quarter. So that was a pretty healthy pace of share purchases. As we look out into the future quarters, we continue to be methodical and patient and opportunistic in our purchasing of shares and do it in a very patient manner to get the best possible flow of our cash back to our shareholders through the form of stock repurchases. So that's kind of how we think about it and we're not putting a specific deadline to this share repurchase program. Okay.
Thank you.
And our next question comes from Danielle McCoy of Wondrous Securities. Please go ahead.
Hi. Thank you for taking my question. I was wondering if you could just talk about some of the progress that you're having with shifting to more of the distributor model in some of the smaller international markets?
Thanks, Danielle. Thanks for joining us today. So I think last quarter, we talked about the progress that we're making both in Taiwan and in Brazil. I'd say our progress in Taiwan is substantially advanced. We've moved the vast majority of our business to distributors, including passing a number of our company owned stores or selling a number of our company owned stores to some of our key distributors.
We're still actively working on our Brazil situation. And I'd say there are probably 2 additional countries where we're looking at a potential transition to a distributor, but we're not ready to obviously, these are fairly complex discussions and negotiations, and we wouldn't like to prejudice them by talking them in a public forum at this stage.
Okay. And then can you just talk about some of the strength that you're seeing in the Americas in the wholesale channel? Is it any base at some places or new style? Can you just talk about that a little bit?
Yes. There's a couple of places where we're very pleased with our progress. There are 1 or 2 of the family channel retailers where particularly Shoe Carnival, where we have a number of shop in shops that we've established over the last year. Those shop in shops have been particularly successful in terms of driving both our sell in and sell through. We're very pleased with the strong relationship we have with that account in general.
There is also some significant strength at some key department store accounts where we've had some strong sell in and sell through, namely in Dillard's and Belk's have been particularly successful for us. Obviously, they're focused towards the south to southern part of the U. S. And particularly appropriate for our product range. And then I think the third one I'd highlight is Amazon.
Amazon is a significant account for us as their growth continue to grow significantly, but our rate of growth with them significantly outpaces their underlying growth.
Okay, great. And not sure if I missed it earlier, but tax rate going forward for the Q4 and then how should we look at it in 2015?
As we return to profitability across our overall regions and return to historical levels of profitability and then exceed that going forward, we'll return to a tax rate of 22% to 25% overall from an effective tax rate perspective. The key for us is more of a balanced operating income around the globe, which really is the most tax efficient for us.
Okay, great. Thank you. Good luck.
And our next question comes from Mitch Kummet of Robert Baird. Please go ahead.
Yeah. Thanks for taking my questions. I think you said you expect to close was it 25, 30 stores in Q4? And if that's the case, where does that put your store count at year end? I mean, is it in that 575 to 5 80 range?
Or are there new stores also coming online in Q4?
We'll be down below 600 right around that 5.90 mark. There's a couple of stores that are opening in Asia, but nothing really to write home about. I mean the major initiative that we're under is rationalizing our fleet going forward.
So if you're at 5.90,
I think you said that
if you close 25 or 30 in the quarter, then how many will you have closed since you sort of initiated this plan?
We'll be over our original target and we continue to work on retail stores going forward.
Okay. Yes, I guess that was my next question because I think the plan was originally 75 to 100 stores initially. So how should we be thinking about stores on a go forward basis now that you've sort of exceeded the initial stages of the plan? I mean, where does it go from here?
Well, like we said, we continue to look at opportunities for outlets and some other key locations where the brand strength really drives the economics for retail platform. But overall, our initiative is focusing our long term growth in revenue in the wholesale channel, specifically global family footwear channels and department stores and key independent players. So that's our predominant focus, not on growing retail stores, but we're opportunistic, I guess, on the retail store front.
Okay.
And then what's the timeline on the SKU count reduction, not only just in terms of how you're reducing SKUs, but when you would expect to see that
positively impacting the business? Andrew, I think you made a comment in your prepared remarks.
I mean, there's something about elimination of 30% of something by fall holiday 2015. I thought you said something about just colors, but maybe you could just elaborate on that and talk about kind of where you are in the process of looking to reduce SKUs and when that kind of runs its course and impacts the business positively?
Yes, that's a great question. So as we dug into and started to work on full holiday 2015, we were able to reduce about 30% of our SKU style colors in development. So the style colors that came out the back end of our development process that were confirmed in the line and that we're going to produce are about 30% less than those that were being worked on. And I would say the rough order of magnitude would be about the same in terms of 30% less than the prior season. So that's a significant reduction.
A lot of that reduction comes from eliminating differences and duplications across the regions. So getting all of the regions on the same fundamental platform, on the same colors and really driving efficiencies there. So that was kind of step 1 and if you like the easy work. The harder work will really take effect in springsummer 2016, which is what is the tight assortment, the line that we think is going to drive growth in revenue but on a smaller SKU base. And if we think historically, we've been sort of around the 1600, 1800 range in terms of number of style colors in any given season.
We think go forward will be more 1200 to 1400 in terms of
the style colors that we go to the marketplace with.
Okay. And so what getting from 1600 to 1800 down to 12 to 1400, I mean, what do you think that does in terms of margins or operating profit or however you want to look at that?
So there's well, there's a lot of moving pieces in that. I think we think it allows us to focus our organization and reduce a lot of development cost in terms of malls, the way we work with our factories, etcetera, and the way we develop product. So we think there's some opportunities for cost of goods savings from that perspective. And as I talked about earlier, as you think about kind of the long term margins, we're really trying to balance mix shifts in terms of our channels, mix shift in terms of our regions, rising cost of goods, the benefits of SKU focus and SKU reduction. And we see as a baseline, the sort of $51,000,000 to $52,000,000 range is kind of a long term annualized margin rate.
Okay. All right. Thanks. Good luck.
Thank you.
And our last question comes from Karina Friedman of BB and T. Please go ahead. Hi. Thank you for taking my question. You did allude to it in the press release, but I was wondering if you could give us a conservative assumption or guideline as to when you think you'll have a CEO?
And maybe if you can talk about when it doesn't seem like it might be likely for 2014, but it's a fiscal 2015 issue. Is it first half, second half? Just wanted an update on the timing there. Thank you.
Thank you, Karina. The Board is actively engaged in the CEO search and that continues. And when they have news, they will make an announcement.
Okay. Thank you.