Earnings Call: Q1 2020

Apr 22, 2020

Ladies and gentlemen, thank you for standing by, and welcome to the Crocs, Inc. First Quarter 2020 Earnings Call. At this time, all participants are in a listen only mode. And after the speakers' presentation, there will be a question and answer session. Please be advised that today's conference is being recorded. I'd now like to hand the call over to your speaker today, Corie Lynn, VP of Corporate Finance. Please go ahead. Good morning, everyone, and thank you for joining us today for the Crocs' Q1 2020 earnings call. Earlier this morning, we announced our latest quarterly results and a copy of the press release may be found on our website at crocs.com. We would like to remind you that some of the information provided on this call is forward looking and accordingly is subject to the Safe Harbor provisions of the federal securities law. These statements include, but are not limited to, statements regarding potential impacts to our business related to the COVID-nineteen pandemic. Crocs is not obligated to update these forward looking statements to reflect the impact of future events. We caution you that all forward looking statements are subject to risks and uncertainties described in the Risk Factors section of our Annual Report on Form 10 ks. Accordingly, actual results could differ materially from those described on this call. Please refer to Crocs' Annual Report on Form 10 ks as well as other documents filed with the SEC for more information relating to these risk factors. Adjusted gross margin, income from operations, operating margin and earnings per diluted common share are non GAAP measures. A reconciliation of these amounts to their GAAP counterparts is contained in the press release we issued earlier this morning. Joining us on the call today are Andrew Reese, President and Chief Executive Officer and Ann Mehlman, Executive Vice President and Chief Financial Officer. Following their prepared remarks, we will open the call for your questions. At this time, I'll turn the call over to Andrew. Thank you, Kare, and good morning, everyone. Let me start by welcoming Kare as our new VP of Corporate Finance and Investor Relations. As you saw from our release issued this morning, our business from both the top and bottom line perspective held up well during the Q1 of 2020 despite the worldwide challenges presented by COVID-nineteen. Our performance in the midst of one of the most difficult situations many of us have faced in our lifetimes underscores the work we've done expanding the desirability, relevance and consideration of our brand and product offering globally. Ann will review our financial results in more detail shortly, but here are a few highlights from the Q1 of 2020. Our Americas business delivered record 1st quarter revenue, increasing 14%. Retail comparable sales were up 23% prior to the impact of COVID-nineteen and subsequent store closures. E commerce revenue globally increased by 16% on top of 20% constant currency growth last year with strong performance across all regions. Adjusted gross margins of 48% were up approximately 110 basis points over 2019. We invested an additional approximately $5,000,000 back in the business by our marketing programs to further strengthen our brand equity and the Krotz brand was ranked the highest it has ever been in Piper Sandler's spring taking stock with teen survey. Let's start by reviewing the impact of COVID-nineteen, which remains top of mind for all of us. Our thoughts are with all of those who have been directly impacted as well as the many heroes on the frontline battling this pandemic. And as we have shared, our top priority throughout this has been ensuring the well-being of our employees, our consumers and our partners. We are focused on positioning our business for both short and long term success. We quickly established both the defensive and offensive playbook that we began to implement in early March. With the actions taken to date and our future plans, we feel Crocs is well positioned to weather the crisis and emerge a strong vibrant brand. Despite our optimism for the future, the near term impact on our business has been profound. Many retail locations across the globe, including our wholesale customers, our owned stores and our partner stores will close at some point during Q1 and many remain closed today. In the Americas and Western Europe, our company operated stores have been closed since mid March And in Russia, our stores closed in early April. Many, but not all of our wholesale customer stores in these regions have also been closed. In Asia, we've seen a second wave of the virus. Japan, India and much to Southeast Asia have been impacted with many stores now closed as of early April. In China, our stores and the approximately 350 partner stores that were closed from January through March are now reopened. We are seeing a slow and steady recovery with week on week improvements in traffic and sales, but comps are down materially. We're optimistic about our business in Korea, where stores have not been closed for a sustained period, but the social distancing guidelines have caused traffic to be significantly down through February March. Encouragingly, we're starting to see week on week improvements in traffic and sales. In geographies where stores are closed, stores will remain closed until it is appropriate to open in line with local guidelines and regulations. Recognizing none of us can predict the future, we've estimated that stores will begin to reopen in stages over the coming months. Importantly, while brick and mortar stores have been closed, procs.com and our 3rd party digital commerce platforms remain open. We're fortunate to have been able to keep our distribution centers operational with heightened cleaning and socially distancing protocols. We are grateful to our employees who have been working hard to deliver our products worldwide. Our strong digital commerce performance benefited from brand momentum coming into 2020. Our ability to drive brand relevance in an authentic way was evident in our launch of our donation program, our free payer for healthcare. We wanted to provide support to those in need during the crisis and frontline healthcare workers shared that Crocs was the perfect shoe for them. They provided all day comfort, easy on and off and easy to clean. In response to their outreach, we stood up the U. S. Donation program in a matter of days. And since March 25, we have donated over 450,000 pairs of shoes, primarily in the U. S, but also in Asia and Europe. To extend this philanthropic initiative in a financially sustainable way, we recently launched a consumer supported program in the UK, one for you, one for a hero. We will monitor the consumer update before hopefully deploying this program globally. In a time with very few bright spots, everyone at Crocs feels proud to meaningfully contribute in a way that is consistent with our brand philosophy. We've also been heartened by the outpouring of support we received from both the healthcare community and our consumers at large. I encourage you to take a look at some of their responses, which we have included in our Q1 earnings presentation. I hope you're as touched as I was. Now let's turn to the future. As I mentioned, our leadership team laid out both a defensive and offensive playbook that we're executing against. The defensive playbook consists of all the measures you might expect us to take in an environment such as this, including dramatically cutting expenses, reducing inventory, deferring discretionary capital expenditures and maximizing our liquidity. The following is a recap of the most important steps we have taken over the past few weeks to manage our expenses and maximize our liquidity. Compensation for our Board of Directors and senior leadership team have been significantly reduced for the foreseeable future. In our retail business, we've temporarily furloughed employees and reduced hours of store management in North America. All these employees continue to receive benefits. In other parts of the world, employees are receiving full or reduced pay in accordance with local regulations. We've kept our distribution centers operational as they qualify as essential businesses. In addition to the fact they've been used to distribute and supply companies with essential products for healthcare workers during the pandemic. To help ensure the well-being of our associates, we've enhanced safety protocols and heightened cleaning of the facility in accordance with state and CDC guidelines. We have some employees to reduce their work hours. We placed some on temporary unpaid leave and we eliminated some roles as we adjusted our organizational structure for the future. We've supported the impacted employers with separation payments and assistance to transition to their next employment opportunity. Across the company for 2020, we reduced hiring, suspended the annual increases, market adjustments and promotions that were scheduled to go in effect in 2020. As a result of these activities, we have significantly reduced SG and A for 2020. It is now expected to between $440,000,000 $460,000,000 which is approximately $30,000,000 to $50,000,000 lower than prior year and $100,000,000 lower than was planned for 2020. These savings are primarily compromised of reduced salaries and wages, decreased marketing investments and fewer discretionary expenses. In terms of working capital, we are carefully managing inventories by reducing and canceling future factory orders, rebalancing existing inventory and consolidating future seasonal collections. We're also working closely with both our customers and vendors to manage receivables and payables. Capital expenditures are now expected to be approximately $30,000,000 as we cut back on deferred investment. This compares to prior guidance of approximately $50,000,000 to $60,000,000 for 2020. As previously announced, we increased our revolving credit facility to $500,000,000 dollars modified our leverage ratios and suspended share purchases. In addition to these defensive measures, we've started to develop our offensive playbook. We anticipate a slow recovery and are planning for a global recession, where the consumer is focused on value and the retail landscape is highly promotional. For our offensive playbook, we plan to continue to focus on our 4 key product pillars clogs, sandals, visible comfort technology and personalization through Jivets. In addition, we plan to significantly expand our Crocs at Work focus. We will invest in proven winners with high margins, leveraging promotionally orientated products that can deliver strong consumer value and high product margin in a promotional marketplace. We'll continue to leverage Jibbitz as a way to offer newness and inspiration at a compelling price point. We believe personalization and optimistic storytelling will be even more critical post COVID-nineteen and that Jibbitz will provide an important halo for the entire Crocs brand. We will continue to execute upon the successful marketing strategies that have supported our incredible brand momentum during 2018 2019. Even as we reduce our marketing spend, we'll execute impactful programs and campaigns to further strengthen consumer affinity for the Crocs brand around the world. Our Come as You Are campaign now in its 4th year will be amplified and adjusted to be part of the cultural conversation and remain relevant in the new environment. New exciting collaborations such as KFC and Peeps will enhance brand relevance. We are confident that Crops is well positioned to win even with COVID-nineteen and a potential recession as a backdrop. Our brand entered this crisis with incredible momentum and that momentum has not abated. Recent evidence is that the Crocs brand was ranked the highest it has ever been in Piper Sandler's Taking Stock With Teens spring survey, which was fielded in the midst of the crisis. Google search interest for Crocs is at the highest we've seen in the past 15 years. Furthermore, in times of change, consumers tend to fall back on brands they trust and believe in. We believe Crocs is one of those brands, delivering iconic products at compelling price points with comfort and style. Despite the challenges presented by COVID-nineteen, we remain very optimistic. No one knows when conditions will return to normal. What we do know is that we are confident that Crocs is well positioned. In the near term, we have no liquidity concerns and we have the ability to be profitable under a wide range of revenue scenarios. Perhaps even more importantly for the long term, we are well positioned to restore momentum in 2021 and continue our positive growth trajectory. Before I turn the call over to Anne, I want to express my gratitude to the entire Crocs organization for their hard work and commitment to delivering strong results in the face of such adversity. I also want to especially thank those in our distribution centers. Without you, it would not be possible to serve our consumers and perhaps and more importantly, our frontline healthcare community. These are challenging times for us all and we look forward to healthier times ahead for everyone. With that, Anne will now review our financial results in more detail. Thank you, Andrew, and good morning, everyone. I'll begin with a short recap of our Q1 results. For a reconciliation of the non GAAP amounts mentioned to their equivalent GAAP amounts, please refer to our press release. As you have already heard, we had a record setting Q1 for the Americas even as we closed our retail stores in the region midway through March. Growth in Americas was offset by COVID-nineteen driven weakness in Asia and EMEA, resulting in softer than expected top and bottom line results versus the Q1 of 2019. 1st quarter revenues came in at $281,200,000 compared to $295,900,000 in the Q1 of 2019, a 5% decrease or 3.3% on a constant currency basis. Currency negatively impacted our revenues by approximately $5,200,000 1st quarter wholesale channel revenues fell 5.6% following last year's reported growth of 5.2%. The Q1 softness was primarily driven by our Asia business with the largest declines in China, South Korea and our Southeast Asia distributors. We began to see additional softness outside of Asia in mid March when some of our large wholesale partners started to shut stores and defer or cancel orders. 1st quarter retail sales fell 15% globally, driven by COVID-nineteen closures in all regions. Retail comp store growth was 7.5% on top of an 8.7% comp prior year, excluding store closures of more than 3 days. We continued to see strong double digit e commerce sales growth of 15.8% on top of 16.5% growth last year. This represents our 12th consecutive quarter of double digit e commerce growth. Digital revenue as a percentage of total revenue, which includescrops.com and marketplaces reported as e commerce and our etail revenue included in our wholesale channel was 30.1% in the Q1 as compared with 25.4% in the same period last year. Now let's review our results by region. As I mentioned earlier, the Americas had another strong quarter with revenues up 14.4% to $147,700,000 and minimal impact from currency. Even more encouraging was the 23% increase in retail comps prior to the shutdown in March. Growth was also robust in wholesale and e commerce, building upon the strong brand heat and momentum in 2019, even as we started to see the wholesale declines in March related to delays and cancellations for many of our brick and mortar retailers. Our performance in our home market is the direct result of our commitment to driving relevance with the consumer through great product and marketing. In Asia, Q1 revenues were $65,500,000 down 28.1% from last year's Q1. Strong e commerce growth of 18.3% was offset by a 26.7% decline in retail as the result of store closures and declines in traffic. As Andrew mentioned, we are encouraged by week over week improvement in China and Korea sales. EMEA revenues declined 10.3% over last year's Q1 to $67,900,000 Our EMEA business is benefiting from growing brand heat and our continued focus on digital commerce. EMEA e commerce was our fastest growing channel in Q1 at 23.7% growth. Though this growth did not outweigh the COVID-nineteen impact on our wholesale and retail channels. Prior to COVID-nineteen, EMEA had been delivering mid single digit comp growth with the wholesale order book trending towards double digit growth. Our first quarter adjusted gross margin was 48%, well above last year's 46.9 percent driven by higher product mix, higher prices on certain product and lower levels of promotions and discounts in the Americas, somewhat offset by 50 basis points of currency impact. Onetime items mostly related to our U. S. And European distribution centers impacted reported gross margin by 30 basis points. Our adjusted SG and A increased to 38.7 percent of revenues versus 35.3% in last year's Q1. The increase in adjusted SG and A is a result of our continued investment in marketing to drive the robust growth we initially planned for 2020. As Andrew mentioned, we took immediate action to reduce SG and A in anticipation of lower revenue as the pandemic worsened. Non recurring charges were $4,600,000 compared to $700,000 in last year's Q1. $2,800,000 relates to an increase in bad debt reserves for certain Asia customers as a result of COVID-nineteen and $1,700,000 is for product donations. At this point, we have committed to donate up to $11,000,000 in shoes with the majority of expenses expected in Q2. Our operating margin declined to 7.4% or to 9.4% on an adjusted basis as marketing investments in SG and A offset the positive leverage in gross margin. For Q1, we recorded a higher tax rate than planned. This is primarily a result of 2 factors. The first is that we have losses in jurisdictions where we cannot benefit from the losses for tax purposes. The second is that the forecasted decline in profits for 2020 resulting from COVID-nineteen is resulting in a higher tax rate based on our current structure. 1st quarter adjusted diluted earnings per share, excluding non GAAP adjustments, were $0.22 compared to non GAAP earnings per diluted share of $0.36 a year ago. During Q1, we repurchased approximately 1,600,000 shares of our common stock in the open market for $39,000,000 at an average price of $25.13 We suspended our share repurchases as the pandemic worsened. Our balance sheet continues to be very strong. We ended the quarter with $107,000,000 in cash and $350,000,000 in outstanding borrowings. As previously shared, out of an abundance of caution, we upsized our revolving credit facility from $450,000,000 to $500,000,000 and amended our covenants to provide a bit more flexibility in the 2nd Q3 of 2020. Inventory at March 31, 2020 was $195,800,000 versus $172,000,000 at the end of 2019. The increase was driven by our plan for growth for the year. 1st quarter build ahead of the springsummer selling season and lower first quarter revenues due to the coronavirus. As Andrew touched on earlier, our thoughts and focus are on the well-being of our colleagues and partners throughout the world during this very difficult situation. We all continue to lack visibility when conditions will improve and when stores will reopen. As a result, we will not be providing Q2 or full year 2020 guidance beyond what Andrew referenced in his update on COVID-nineteen. I would like to share a few more details on our outlook for areas where we have more control and therefore visibility, specifically SG and A and liquidity. As Andrew mentioned, we expect SG and A to be between $440,000,000 $460,000,000 which is approximately $30,000,000 to $50,000,000 lower than last year and $100,000,000 lower than what we had planned. We have taken decisive action and are deliberately being conservative given near term uncertainty and the likely medium term recessionary environment. We expect capital expenditures to be approximately $30,000,000 which is about half of our prior guidance of approximately $50,000,000 to $60,000,000 This reflects the movement of certain expenditures into 2021 as we defer investments to support growth and focus on maximizing liquidity and flexibility. With regards to net working capital, as you know, Q1 is usually our peak working capital quarter as we bring in inventory before our peak season. We now expect inventory to peak in Q2 as we adjust our purchases for the remainder of the year. We do expect to reduce working capital and generate positive free cash flow throughout the remainder of the year. On liquidity, we have no concerns. Under current projections, we expect to remain in compliance with our covenants with plenty of availability on our revolver. As we think about the shape of the year, we anticipate the sharpest decline in Q2 as we expect retail to be materially closed for most of the quarter, including our own stores and many of our partner stores. We also expect e commerce to continue to outperform in all regions as we are seeing strong results in April. In summary, although we are experiencing near term challenges with the global disruption of COVID-nineteen, the Crocs brand and our fundamentals are strong, and we believe this disruption to be temporary. At this time, I'll turn the call back over to Andrew for his final thoughts. Thank you, Anne. As our 2019 performance indicated, we had great momentum in our business and our brand has never been stronger. While 2020 is not playing out as we initially anticipated, our company has adapted quickly. We have further enhanced the relevance of our brand even in the depths of this COVID-nineteen crisis. I want to reiterate that in the near term, we have no liquidity concerns and have taken quick action to ensure we will be cash flow positive for the remainder of the year. Additionally, we believe the Crocs brand is very well positioned in the post COVID world with iconic products at moderate price points, great storytelling and global distribution. Operator, please open the call for questions. And our first question comes from the line of Jonathan Komp with Baird. Go ahead please. Your line is open. Yes. Hi. Thank you. I wanted to maybe start on inventory. I don't know if there's more color you can give just on the current complexion, what you have either in the Q1 or in the Q2 here. And then just any thoughts on how you're managing any pockets of excess globally and how quickly you can address the inbound receipts going forward? Yes. Hi, Donna. I'm going to stop. Yes. Thanks. So from an inventory perspective, as you know, Q1 is usually our peak inventory. And at this point, we do expect inventory to peak in Q2. We have been working really hard to cut receipts and get ahead of it. And we've been cutting receipts, starting for June forward. We still, even with that, expect to generate free cash flow, positive free cash flow in Q2. I would say overall, our inventory balance is really made up much of it as core. So we're not worried about our ability to sell it or that we need to liquidate it because so much of it is core following last year core clogs made up 60% of our revenue. So, our approach allows us to take the inventory we have and spread it over the remainder of the year. Andrew, anything you want to add? Yes. I think the only other thing I'd add is, it's very current, right? There is very little, what we might think of as aged inventory. So the quality of the inventory is very high. It's obviously higher given the lack of sales in the last month of Q1 that we had anticipated. But I think we've been very successful in cutting future receipts. We've had great cooperation from our manufacturing partners and we feel like this is under control. Okay. And maybe just as a follow-up, any thoughts on how we should directionally think about gross margin? I mean, the Q1 looks solid. Obviously, there'll be a lot of seasonal goods that may not be sold as intended. So just thoughts on your plans or even a view on the marketplace and how you might need to react from a gross margin standpoint? Yes. I mean, look, it's as we said as we said in our prepared remarks, we're anticipating as we come out of this that this will be a difficult marketplace. We think the consumer will be in a recession. We think that will be a global recession. We think many brands will have excess product on hand. Retailers will have excess product on hand. It's going to be a difficult marketplace. So that's really one of the factors that makes it really, really hard to predict. As we highlighted in our answer to your question around inventory, I think we have some ammunition that's a little bit different to other brands. We do not have a lot of very seasonal goods that we have to sell in the spring season. We have a lot of core black, white, gray classic, which can be sold over an extended period of time at better margins. So I think we have some strength that allows us to be more careful, but we believe it's going to be a very promotional marketplace. Okay, great. And if I could just clarify then the last one on the SG and A guidance. Is that a GAAP or a non GAAP number? And then any of the cuts that you're making, do you think will they limit your ability to recover once the environment improves? Yes. So as you know, and as we discussed in our script, we are taking decisive action around that. That's a non GAAP SG and A number and adjusted SG and A number that we're reducing. And we feel pretty good about what we've gotten our ability to manage we can scale our SG and A structure appropriately over the last couple of years even during growth times. So we certainly feel like we can do this without impacting our ability to recover as things start to come back. Okay. Thank you. Best of luck. Thanks, Jonathan. Your next question comes from the line of Erinn Murphy with Piper Sandler. Go ahead, please. Your line is open. Great. Thank you. Good morning and hope you're all well. I guess the first question Andrew for you is if you could share a little bit more about what you are seeing in the month of April in China as stores have reopened? And maybe more what you're learning about how the new normal looks there in terms of how consumers are shopping? Yes. I'm happy to do that. So I think as we look at Asia, we can definitely take, I think, important learnings away from Asia. Number 1, China, and I might put Korea into that bucket as well. The retail environments, our stores, our partner stores, our wholesale customer stores are open and we are seeing traffic and sales returning, right? So week on week, you can see progress. You can see week on week progress in terms of increasing traffic and increasing sales. But you did start from a base that was materially down on last year. So, you're getting better, but you're still down on last year. I think the other thing that is important to take away from Asia more broadly is what you've seen in Southeast Asia, Singapore, etcetera, where they really had the virus under very right? So I think Singapore announced yesterday they are now going to right? So I think Singapore announced yesterday they are now going to go into lockdown for another 6 weeks. So you're definitely seeing some you're seeing some progress and some returning traffic and business in Korea and China, but you're kind of seeing the opposite in other parts of Asia. Okay. That's helpful. And then maybe just on your offensive strategy that you kind of laid out. The one area I'm particularly intrigued on is how you think about or how you plan to lean into the Crocs at Work initiative and maybe what you've learned bigger picture about the TAM as you guys have been on the frontline donating to healthcare workers? Yes. So Crocs at Work has always been sort of in the background as an important product line. But I think it had never reached its true potential. What we saw in the depths of the crisis and through the donation program is just some very key attributes of the products, of our products and our brand really stood out to the healthcare consumers, healthcare workers, easy on and off, easy clean and uncomfortable as they're on their feet all day. So I think the donation program has really ignited that consumer base for us. We've definitely and I know you follow social media, you see a lot of comments that other brands aren't doing this. There's definitely a tremendous resonance that that's created. So we're really excited about that. And I think that's a great opportunity for us to lean into that customer base with Crops at Work. I think there is another opportunity, which is to ignite our foodservice customer base in the same way as they come back to work here shortly in the U. S. And in Europe. Okay. And then last question really for Anne. I think in the script you guys talked about just confidence and profitability despite kind of a wide range of revenue scenarios. Can you just expound upon some of the downside scenarios that you stress tested in the model? Thank you. Yes. What we're really excited about is our ability to generate free cash flow in a wide range of scenarios. I think that's number 1 and the most important thing right now. So we've looked at a number of different scenarios, as I think most companies are doing right now. It's really important to have, several scenarios. But in our scenarios, we've looked at stores being closed for an extended period of time. We do think e com in most scenarios continues to outperform, as we're seeing that pretty strongly through the beginning of April. And then also with that, we look at different scenarios around wholesale and what that looks like for our wholesale partners reopening. So again, I think overall, we have the ability to generate free cash just through managing net working capital. And as Andrew mentioned earlier, we've been really quick to act on inventory, which is key. Great. Thank you. I'll let someone else hop in. Thanks, Aaron. Our next question comes from the line of Mitch Kumis with Pivotal Research. Go ahead, please. Your line is open. Yes. Thanks for taking my questions. Maybe just to kind of follow on what Aaron was asking. You said and I think you said that e comm was trending well of late. I'm just hoping you guys could maybe speak to some of the trends that you're seeing through the 1st 2 or 3 weeks of 2Q, maybe starting with e comm? Has it accelerated from the 15.8% that you guys posted in Q1? And is there anything you can say around wholesale? Maybe you're really kind of sort of splitting your comments between kind of selling into e tailers versus your more traditional brick and mortar accounts? Yes. I think let me give you a little bit of color on that because that's definitely there are some bright spots there. So I think the first thing I'd e business and our e tail business. E tail represents about 25%, about a quarter of our wholesale business. So in terms of trends and trajectory, we've definitely seen a significant acceleration in our own e commerce growth rates. That's I think driven by natural consumer traffic that they can't go to stores and they're looking for entertainment. I think it's also driven very strongly by the health care donation program that we've been doing. We've seen that ignite both the that audience, our healthcare frontline workers, but also significantly broader consumer engagement from a very broad set of consumers who recognize that program as being important and wanted to and have gone to our site to look for product as a result. So we've seen strong acceleration in our digital business. I'd say stronger in Americas and Europe, but definitely strong across the globe. And then e tellers, absolutely. We continue to see very strong growth rates in e tail business. I would say fulfillment of their stock has been a little sporadic as they've had to pause occasionally for to manage the inflow of essential goods. But they've quickly recognized given demand that they've seen particularly from the healthcare community that our product is essential in the minds their consumers. And so we've seen strong growth on e tail as well. So I think those are 2 of the bright spots. I would say the remainder of the business definitely is tough, right? So the majority of wholesale customers are closed. You're seeing essentially minimal or no reorders. They're obviously not selling through any product. They're selling and doing their best on their e commerce environments, but that's a small part of their business. So no. And then, Andrew, as a point of clarification, when you guys break out the 30% digital, that does not include the ecom businesses for your traditional brick and mortar retailers. Is that correct? And then if I don't know if you could, but if you were to include that, I mean, does that percentage go up to like 35% or 40% do you think? And then I have another question. That does not include the e commerce business of our traditional brick and mortar. It only includes pure play e tailers. The reason we did that is that those companies are not correct. They can't provide you the detailed accurate information in a timely fashion that allows you to break that out accurately. So we just don't think that's a good number to report externally. And I couldn't really speculate. It would obviously be higher, but I can't really speculate as to how much higher it would be. Got it. And then on the donation program, maybe Anne, can you talk about how that's hitting the P and L? I mean, are we talking like on average, is it like for every pair of shoes you're donating, is it like a $10 hit to the COGS line on the P and L? Or maybe you could give us some color on that? And then could you say I think you guys said 450,000 pairs roughly or a little over that to date. Can you say how much of that came in the Q1 and what the P and L impact to the Q1 was? And then kind of how are you thinking so I think you said you're capping it at $11,000,000 So again, just kind of help us out on the P and L with that. Yes. So it hits in SG and A and it will we will carve it out so that you can understand what that looks like. So it will fit in SG and A a very small amount within Q1. So the majority of it will be in Q2. And it will be $11,000,000 globally and the way that it's recognized is you have to gross it up to fair market value and then you'll see a small offset below the line. But, we've capped it at 11% and it will fit in total SG and A and we've carved that out from adjusted SG and A so that you'll have insight into that. And when we release the 10 Q and I think it's even carved out in the press release in our non GAAP bridges, Mitch, for you. Okay. And is there any way to quantify the goodwill that you guys are generating from this? I know that's not the reason that you're doing it, but I mean have you seen any purchases maybe tied to the goodwill that you're generating from this program? Yes. I'm going to let Andrew answer that. I'm just going to give you the quick the actual number that we the actual amount that's sitting in our SG and A Q1 was $1,700,000 And then I'll let Andrew talk to the goodwill. Got it. Yes. Mitch, I don't think there's any way to precisely quantify it. But I would say it is extremely evident to us based on what we hear from consumers, what the activity we see on our websites and what we hear from our wholesale customers who are also benefiting from this, both e tailers and regular wholesale customers, I would say the goodwill is very substantial. Got it. All right. Thanks guys. Stay safe. Thank you. And your next question comes from the line of Sam Poser with Susquehanna. Go ahead please. Your line is open. Thank you very much. I'm going to follow-up on the follow ups here. Can you just give us specifics on what your e commerce trends are quarter to date? What's the increase that you're seeing? So we have some give us some live thing. We recognize that may not be sustainable, but can you tell us what specifically you're running up in e comm right now? Yes. I would say, look, it's substantial, Sam. We particularly in the U. S. And EMEA, which are obviously our biggest businesses, we're up triple digits. Thanks. And then secondly, do you expect SG and A in 2Q to be the biggest cut or is that going to be spread? How should we think about that given that you've reduced your number by $100,000,000 versus your plan? I think, Sam, we haven't broken that out to try to give us flexibility as we understand how things come back online. But we have tried to take it out through Q2 on. I do expect Q2 to have a sharp cut just in the nature of that. Right now, we don't have a lot of our retail stores operating. And so, especially in the U. S, as we've mentioned in our prepared remarks, we still load a lot of our employees, store employees. So that will automatically take SG and A lower. Perfect. And then just real quick, a couple of other things. Number 1, can you give us details on the pay reductions for the senior team for the remaining people, especially on the senior team rather than was it material or substantial or whatever you put in the press release? 2nd and then lastly, normally you release earnings a little bit later and I'm sort of surprised you released as early as you did in the quarter. Can you give us some color as to why you chose to release earlier than normal? Thanks. Let me take those in reverse order, Sam. So, I would say the second question in terms of why we decided to release earlier. We deliberately not gone down the road of putting out press releases every week explaining different activities that we've taken on to either control inventory or control our SG and A. We really want to package everything and put it together and have it be a coherent story and allow yourselves and the investment community to understand the full picture. So we pulled this forward, so we had the reason for releasing earlier. And in terms of the SG and A savings or the salary reductions or compensation reductions for the employees and the Board of Directors. I would just say those are substantial. They are reductions in base. They are reductions in performance comp and also long term comp. So I would say they're very substantial and graduated from the top down. Okay. Will that be out in a 10 ks or something with specifics on how substantial? I mean, other companies have said substantial. And while other companies have said substantial and it's their presumption of substantial and some have gone to 0 salaries in the CEO position, others have gone to 20 off, 20% cut and call that substantial. So that's why I'm asking the question to understand you're using the word substantial, but Yes. I mean, I think we're comfortable with how we've articulated. And obviously, once proxy statements come out, etcetera, subsequently, people will be able to understand that fully. And when do you expect those to come out? Approximately the last year will be out shortly, but the one for this year obviously will be next year. Okay. Thank you and good luck. Thank you, Sam. Thanks, And our next question is from the line of Laura Champine from Loop Capital. Go ahead please. Your line is open. Hi. Thanks for taking my question. And just to I guess this is a 3rd derivative follow-up question. So you've given us a lot of qualitative total sales April to date? Yes. I think total sales April to date? Yes. I mean, that's obviously go ahead, Ann. Thank you. Yes. I was just going to say, as Andrew mentioned, e commerce is obviously outperforming, with triple digit increases in U. S. And EMEA. I would say, most of our stores are closed around the world. We have about 30% operating and there are smaller stores in Asia. So obviously retail is down dramatically. And then also many of our large wholesalers and distributors have their stores closed. So they are not taking new product or deferring product. So we are seeing large wholesale declines into the quarter as well. Okay. Can you give us a sense of what percent of your accounts receivable you view at risk at this point as of the end of the quarter? Yes. I think, we don't we report accounts receivable on a net basis. So we don't feel like any of that is at risk. We've reserved we carry a bad debt reserve around $18,000,000 and we increased that reserve in Q1 for 2 specific distributors that were in Asia that were uniquely impacted by the COVID virus. But other than that, we feel pretty good about our accounts receivable. We'll reserve things as we see fit. But I would say, we feel confident that our accounts receivable are in good shape outside of our reserves. Got it. Thank you. Thank you. And your next question comes from the line of Jim Duffy with Stifel. Go ahead please. Your line is open. Thank you. Good morning. Thanks for all the perspective and thanks to Crocs for supporting our healthcare professionals. Andrew, I was hoping that you could start by speaking about how you may be steering merchandise assortments for the balance of the year to balance newness with risk management? And in that context, what's the role you expect promotion to play in the inventory management strategies? Yes. Yes. Great question, Jim. So, a few things. So we and probably I'll probably talk about it in phases, right? So if we look at the spring season, so we look at today, we have looked very hard at the most seasonal products that we might have with maybe some new sandal introductions, etcetera. And we will likely make sure those are delivered only to environments that we think can sell those through. The majority of the cancellations that we've been able to do were for later in Q2 and early Q3. So I think that takes a significant amount of inventory flow out of the market. I would say that is mostly core, mostly replenishment orders. So that's kind of pulled that out. So our intent is to extend the season for our core product, for our core clog, and we think that's very, very viable, but protect newness for the fall holiday back to school and fall holiday season. Last year, you saw our line product being very important in some key markets. We wanted to protect all the newness associated with that. So we really try to extend what we have in the market for springsummer back off on replenishment orders and protect our full holiday newness. I think there will be select items or select groups of items that we had intended to introduce in a major way in spring 2020, which we will recolor and bring back for spring 2021. Okay. Thank you. And you made some comments earlier about a strategy to position for value and what you expect is going to be a very promotional environment. Can you talk a little bit more about how you see that represented in assortments and pricing? Yes, I can. So I think as you're all aware, we have a substantive outlet business. It's the majority of our bricks and mortar retail business at this stage. We have value lines that we use built for outlet that we use in the outlet business that are derivatives of our of our mainline, so a derivative of a classic and derivative of another kind of key item. We also have promotional items that we use with the lower tier channels, whether that be closeout channels or that be promotional channels. So we have vehicles that we can use to drive promotional activity. So our intent will be to use those vehicles to drive our promotional activity and not be promoting our flagship products. Very helpful. I'll leave it at that. Thank you. Thank you. And our next question comes from the line of Mitch Kummetz with Pivotal Research. Go ahead please. Your line is open. Yes. Just a couple of quick follow ups. On your stores, can you say exactly what number of stores are currently open? I know the majority are closed, but can you say what's open and where? And then can you talk a little bit about your decision making process around potentially opening stores? What's going to inform your decision? I know that some of the governors in the states are talking about relaxing their stay at home orders. And I'm just trying to wonder if you're going to follow their direction? And then kind of what's your process of opening stores in terms of providing your staff with PPE and communicating to consumers that the stores are safe to shop, all of that? Yes. I'll take the store opening question and then I'll leave it to Andrew to talk about the philosophy behind reopening. So as I mentioned earlier, about 30 of our locations are open globally, which are mostly in Asia. So we have 110 opened in Asia. But again, those are mostly smaller stores. All of our stores in the Americas are closed and we have 3 that just recently opened in EMEA. So 3 out of 56, total in EMEA. Yes. And then and I think if you look at EMEA, you're going to see, there are another Rafta stores that are scheduled to open next week. So in terms of the decision making that the we're obviously looking to follow local country state guidelines, right? So we're not certainly planning to open any stores in contravention of any stay at home orders. So when stay at home orders are released, when malls are opened, we will consider opening stores. We are also looking to the majority of the stores in a mall being opened. We don't want to be 1 or 2 stores that's opened. Otherwise, you just have all the costs and potentially very limited traffic. In terms of we've done virtual walk throughs. And in some of the stores that have started to EMEA, we are testing a set of procedures associated with wearing masks, cleaning the services that a consumer would interact with, principally at point of purchase, regulations or procedures for try on and how that's managed, the number of people in the store, the distancing, waiting in line and waiting in line to get into the store. I think rapidly emerging from both Asia, from EMEA are a very clear set of guidelines about how you kind of operate a small footprint, small volume store like ours. And I think we will follow we will not think that we will follow all those very closely to make sure and also requiring our customers to wear in masks when they come in as well. And I think that will all play out in the U. S. As well. Got it. And then my very last question on Asia, when you guys reported Q4 a couple of months ago, you did provide some guidance on Asia. I think you were saying at the time you were expecting sales to be down $40,000,000 or $40,000,000 to $60,000,000 kind of in the first half of the year with all of that related to Asia. Is Asia, at this point, you're thinking any better or worse than that? It sounds like maybe China, Korea maybe a little bit better, but rest of Asia maybe a little bit worse than what you're originally thinking. Are you still kind of thinking that Asia is within that sort of $40,000,000 to $60,000,000 range in terms of the drag? Yes. I think it's in line. Certainly Q1 was in line with what we expected for Asia. I mean, it's hard to it's obviously a changing environment as things have changed so much. I think when you think about where we were when we talked about Q1 in Asia, right? We had China and kind of Korea closed and now we have China and Korea opened, but we have Japan having a second wave. We have Singapore having a second wave. Southeast Asia is now closed. India is now closed. So I'm not that's one of the reasons why we pulled back on guidance is just because the situation has changed so much. I would say though Q1 for Asia was in line with our expectations. There may have been a little bit better in China and South Korea, but not materially. Got it. All right. Thanks again. Our next question comes from the line of Jim Chartier. Go ahead please. Your line is open. Good morning. Thanks for taking my questions. And could you talk about the flexibility you have with your store leases? If stores don't reopen for an extended period of time or traffic is lower than expected and you reopen, what's the flexibility to close stores maybe that were marginal before? And then any kind of rent concessions you're getting from landlords? And then finally, you talked about tax rate for Q1, but what's the expectation for the tax rate for the full year? Thanks. Yes, great question. So on the store piece, so let's just talk about it in region. So obviously, from an Asia perspective, especially Korea, a lot of our stores are percentage win. So that makes it a little cleaner to deal with. And then there are jurisdictions where it's a lot more traditional like Japan and Australia. As you know, we've done a ton of work on our store base over the last couple of years. And so most all of our stores, we have a pretty high hurdle rate for stores to remain open. So the vast majority of our stores were hurtling that. We will go back and look and see if we think that there is permanent traffic declines, if it makes sense for us to exit stores or stay in. And we'll definitely continue to do that just as normal business runs. But there's not a lot of flexibility in most of our leases to just exit. But we'll look at the economics and see if it makes sense for us to negotiate that. On the second point on concessions, we are working with all of our landlords globally. We have had some success in Asia during Q1 on negotiating concessions, and we're working with all of our landlords around the world to figure out what that looks like when we have stores that are closed or traffic is down. And then on the tax rate side, this happened so quickly and we couldn't really respond from a tax perspective in order to kind of rejigger things. We do feel that the Q1 tax rate is not representative of the full year. There's a lot of things happening right now in relation to COVID all around the world and all of the different So it's really hard to give So it's really hard to give you complete visibility, but I will say we expect our tax rate to be below 40% for the remainder of the year. That's not the Q1 tax rate is not indicative of the full year tax rate. Great. Thank you. Best of luck. Thank you. Thanks, Ken. Our next question comes from the line of Sam Poser with Susquehanna. Go ahead please. Your line is open. I just have one question, actually two questions. 1, the EMA first the Europe Q1 wholesale business, I wondered could you give us some color on why that was down? And 2, given the low oil prices now, is that going to be of any aid going forward on a materials basis? On the EMEA side for wholesale, as you know, our stores closed midway through March and EMEA went in a little bit before the U. S. And so just similar to color that you're seeing, it just took longer in the U. S. To have kind of deferrals on the wholesale side. And a lot of our wholesalers were closed, so they weren't needing to take product. And that would include our wholesalers and our distributor partners. And then on the oil price, as you know, labor is the biggest component of our COGS. But it could be an impact. We'll wait and see. I mean, the biggest impacts are currency and labor, but freight is another cost. So if it starts to come down, we could see a benefit. And what about in production, like in the oil that goes into the production of the product of the material? Yes. I mean, yes and no, Sam. It's really it's natural gas and obviously oil is separated from natural gas to some extent over the last few years. So natural gas is the underlying raw material in that goes into the raw materials that we make our product from. So there might be some benefit there. I don't think it's going to be significant. The other component of oil is obviously your transportation costs and I think supply demand is going to prompt the underlying cost of the fuel in those cases. So we're not anticipating significant cost of goods benefits. Thank you very much. Thank you. And our next question comes from the line of Erinn Murphy with Piper Sandler. Go ahead please. Your line is open. Thanks for taking my follow-up. Just a couple. Andrew, for you, can you just talk about your collaboration pipeline as it sits now and just how you pivoted the strategy? I think coming into this year, you were expecting over 20 different collabs. And then housekeeping, Anne, sorry if I missed this. Could you just say what pricing and units were in Q1? And then what are you thinking for marketing spend this year? Thank you. So from a call out perspective, we've actually done 6 call outs already this year. So, we've done Liberty of London, KFC, Peeps, think everybody has saw those in this marketplace, but also more recently Beams in Japan, rare market in Korea and also Madewell. And so we've definitely continued with our collaboration strategy. I think those have all been working well. We have pushed some of the bigger ones out of kind of Q2 time period towards the back end of the year and we will also push some from 2020 into 2021. So we're definitely trying to move them out this current period, the bigger ones that require more investment and obviously have a bigger impact. But our intent is to continue with our collaboration strategy. We think it's an important way to engage with our consumers. But obviously, we're also going to make sure that all of those designs and those relationships are kind of appropriate to the new environment. So we still think it's important. We'll still be continuing. Yes. And then on the ASP and units, so our units were down 8% and our ASPs were up 2.6%. Got it. And then marketing, just how are you thinking about that for the year now, just given some of the Yes, we do guys pushing out marketing. Yes, it's encompassed into our SG and A. And the reason we didn't is because we want some flexibility there. We also have a piece of our marketing that's variable associated with e comm. Marketing is one of the areas as we talked about that we did cut. But we are trying to preserve as much of our marketing as we can, especially just so that we can continue to connect with our consumer. Great. Thank you, both. Thank you, Aaron. And there are no further questions at this time. I'd like to turn the call back over to Andrew Reese for some closing remarks. Yes. Thank you, everybody. Appreciate your interest in the company at this time. And I'd just like to close by saying, while this is a very difficult time individuals, for consumers, very difficult time for our company, we are very confident in our ability to weather this storm and also to be stronger and more and grow in the future. So we feel good about where we are. So we thank you for your interest. Thank you. And this does conclude today's conference call. You may now disconnect.