Ladies and gentlemen, welcome to the Cognizant Technology Solutions Third Quarter 2019 Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer session. Thank you. And I would now like to turn the conference over to Katie Royce, Global Head of Investor Relations.
Please go ahead, Katie.
Thank you, Rob, and good afternoon, everyone. By now, you should have received a copy of the earnings release for the company's Q3 2019 results. If you have not, a copy is available on our website, cognizant.com. The speakers we have on today's call are Brian Humphries, Chief Executive Officer and Karen McLaughlin, Chief Financial Officer. Before we begin, I would like to remind you that some of the comments made on today's call and some of the responses to your questions may contain forward looking statements.
These statements are subject to the risks and uncertainties as described in the company's earnings release and other filings with the SEC. Additionally, during our call today, we will reference certain non GAAP financial measures that we believe provide useful information for our investors. Reconciliations of non GAAP financial measures, where appropriate, to the corresponding GAAP measures can be found in the company's earnings release and other filings with the SEC. With that, I'd now like to turn the call over to Brian Humphries. Please go ahead, Brian.
Well, thank you, Katie, and good afternoon, everybody, and thanks for joining us on today's call. Over the past few months, we've initiated what we expect will be a multiyear evolution of our business aimed at returning our company to historical levels of performance. We view this as a systematic process of revitalizing the company and one we're pursuing with rigor and urgency. Today, I want to clarify where we are in this project and where we're headed by briefly covering our Q3 performance and then reviewing how we've begun to operationalize the conclusions of the transformation office, including our refined strategic posture, which aligns to our clients' digital imperatives and our plan for resetting our cost base to facilitate investments in growth. Let's begin with our 3rd quarter earnings.
Q3 revenue grew 5.1 percent year over year in constant currency to $4,250,000,000 and non GAAP EPS was $1.08 In a non certain economic climate, our year over year performance in North America improved modestly in the 3rd quarter. As we've discussed in prior calls, our ability to accelerate the company's top line growth depends on revitalizing our North America performance and in particular our Banking and Financial Services and Healthcare Businesses, both of which are under new leadership. While we have more work to do, we now have highly engaged strategic leaders running these businesses to bring a fresh perspective and huge client centricity. Arguably, even more important than the modest year over year growth improvement we've seen is the new energy we have in our North America leadership team and our clients are noticing this. At a global level in Q3, banking and financial services was up 3% year over year in constant currency and Healthcare was down 90 basis points year over year in constant currency.
In Banking and Financial Services, against the backdrop of growing demand for DevOps and some in sourcing of skills, we see cost pressure in the traditional business with growth opportunities in digital with particular interest in cloud, digital engineering, AI and analytics and interactive. Similar dynamics exist in healthcare, but here revenue growth also continues to be impacted by rate reductions and volume discounts from clients in the midst of merger integration. Our momentum continued in our other two business segments, Products and Resources and Communications Media and Technology, both posted double digit revenue growth in constant currency year over year. Later in our call, Karen will take you through the details of the quarter, including the business segment and markets commentary. Let's turn to my second topic, operationalizing the conclusions of the Transformation Office.
As a reminder, upon joining Congress in April, we established a transformation office to identify, prioritize and put into action key initiatives aimed at accelerating our revenue growth and unlocking the full potential of Cognizant. Following 6 months of engagement by 250 of our leaders, we have now identified amongst other things, our strategic focus, operating and commercial models, global delivery structure and our cost base and process and tools required to enable us to be fit for growth. As a result, we are now in execution mode, putting into action key initiatives aimed at facilitating investments in growth, going to market with a sharper strategic focus, working more closely with our clients, continuing to evolve our skill sets and creating a leaner and simpler operating model. Let's start with our strategy. I continue to allocate significant time to face to face meetings with the C suite of our clients.
I find these meetings essential because they allow me to gain insights into the key trends by industry, customer pain points and desired business outcomes. Clients across all industries are confronted with the risk of being disrupted by next generation, nimble, digital native competitors. So they are redirecting their focus and investment to digital and embracing DevOps and technologies like cloud, digital engineering, analytics, AI and automation. We spent the past few months sharpening our strategic posture to align directly with clients' needs to become modern, data enabled, customer centric and differentiated businesses. Our strategy has 2 parts.
1st, protecting and optimizing our core portfolio, which includes efficiency, tooling and automation, delivery optimization, protection of renewals, strengthening our industry alignment and scaling our international footprint. And second, winning in 4 key digital battlegrounds data, digital engineering, cloud and IoT. These four areas enable clients to put their data at the core of their operations, improving the experience they offer their customers, tapping into new revenue streams, defending against disruptors and reducing costs. The two parts of our strategy reinforce each other. It's our core portfolio that has built our strength in the market.
For instance, our deep relationship with clients who lead their industries, our reputation for responsive and reliable delivery and our historical strength of the application layer mean that we know how to help clients transition from managing their current legacy state to enabling their digital future. We are investing aggressively and are determined to win in these 4 digital battlegrounds. And as we do so, we expect to accelerate our revenue growth. I want to offer a bit more context about these four areas starting with data, which is at the heart of our strategy because it's at the core of our clients' competitiveness. No matter their industry, clients must quickly get better at storing, managing, reporting, analyzing and reusing their data.
Clients need to leverage enormous amounts of data to fuel AI based platforms that can transform customer experiences, drive automation and provide management insight. This is causing a shift from legacy to next generation data services like data modernization, AI and machine learning. We're helping our clients make the leap from systems of record to systems of insight and engagement. It starts with data engineering, including basic things like customer and product hierarchies. Turning to digital engineering, to compete effectively clients need to become software driven enterprises and to do so they are replacing traditional application development with digital engineering to build leading edge consumer grade experiences and infuse software into their product services and customer experiences.
Cloud, a 3rd digital battleground is just as critical to clients' digital journeys, given that an estimated 50% of all workloads sit on public and private clouds today, a figure set to rise to 80% in a couple of years. Our clients need help migrating their workloads as well as the entire spectrum of cloud management, including monitoring, notification, provisioning and orchestration, governance and security. We aim to significantly enhance our partnership with leading scale companies, hyperscale companies and SaaS vendors. Our 4th battleground is IoT, an exciting space given that 75% of businesses are expected to increase their IoT spending in the next 5 years and 40,000,000,000 plus devices are expected to be IoT connected by 2025. The adoption of IoT enabled by 5 generation technology is sparking an explosion in distributed and edge computing.
A vast array of sensors and industrial IoT devices and solutions will proliferate across businesses, cities and environments of all kinds, significantly changing use cases and accelerating adoption. For clients, IoT offers the ability to instrument everything for constant insight. If you look back at our recent acquisitions such as Softvision, which expanded our digital engineering capabilities and Zenith Technologies, which expanded our IoT portfolio and our life sciences domain expertise, we've been methodically deepening our expertise in areas that we believe will provide the greatest value to clients while generating the best return for Cognizant. Our latest step along that path is our agreement to acquire Cotino, a leading consultancy that specializes in helping Global 2,000 clients speed their digital transformations by leveraging enterprise DevOps methodologies and advanced data platforms. Cognizant's approach to cloud migration, core modernization and cloud security is reshaping how enterprises build their infrastructures.
And these cloud capabilities will enable us to offer transformative cloud based solutions to our clients. We expect this transaction to close later this quarter. The refinement of our strategic posture also highlights a subset of our portfolio that is not in line with our strategic vision for the company and therefore an area to exit. Within digital operations, we have a content operations business that offers a wide range of business process services to clients across all industries. Some of these projects involve ensuring proper brand and business experiences, such as integrating our healthcare patients or determining whether online maps are accurate.
But within one subset of the content operations business, our work is largely focused on determining whether certain content violates client standards and can involve objectionable materials. We've determined that this subset of work is not in line with our strategic vision for the company. While we intend to exit this work, we recognize that cleansing the web of objectionable content is a worthy cause and one in which companies have a role to play. For this reason, we have decided to allocate $5,000,000 to fund research aimed at increasing the level of sophistication of algorithms and automation, thereby reducing users exposure to objectionable content. Over the coming quarters, we intend to comply with our contractual obligations and determine the best path forward with affected clients.
Exiting this subset will impact our financial performance in the coming year and also affect approximately 6,000 roles. In the months ahead, we expect to work with our partners to explore ways to transition roles to alternative vendors, thereby reducing the impact to our valued associates. As a reminder, other Cognizant Digital Operations content work will continue. In recent quarters, I've discussed the importance of simplifying our organizational model to enhance role clarity, empowerment and accountability whilst ensuring we further increase our client centricity and optimize our cost structure. Over the last few months, the transformation office and indeed Clyde feedback has identified a series of measures to help us progress against these goals.
And today, I want to give you an update on some of the decisions we have taken. These actions include returning to our simpler 2 in a box model of client partner and delivery partner for a more seamless client experience and greater agility in front of the customer. Our previously announced consolidation of the delivery organization under one delivery leader reporting to me. Significantly increasing investments in automation and tooling to enable more streamlined and efficient processes, higher productivity and lower delivery costs. Combining Cognizant digital engineering capabilities with Cognizant Softvision, thereby creating a powerful team focused on software product development and application modernization.
Extending our global brand, developing greater thought leadership by industry vertical and better positioning Cognizant in the market as a leader in digital by uniting all marketing under a recently hired CMO reporting to me. Strengthening Cognizant Consulting capabilities in select geographies and verticals, while complementing our targeted capabilities service lines albeit with an industry intersection point to ensure the highest competencies and capabilities are available to our client partners. And lastly, in our commercial teams, the implementation of more leveraged sales compensation programs and the development and deployment of a RAD model or retention acquisition development to optimally segment our clients and future clients thereby allowing us to better hunt and farm. These changes for the most part will become effective January 1, 2020. Against this strategic backdrop and a set of organizational decisions aimed at ensuring strategy execution, today we are also announcing a cost reduction program.
In any people intensive business, cost reduction always involves difficult choices. With an eye to evolving our skill sets and freeing up capacity to invest in growth, we've made the decision to remove approximately 10000 to 12000 mid to senior level associates from their current roles in the coming quarters. This gross reduction is expected to lead to a net reduction of approximately 5000 to 7000 roles as we aim to rescale approximately 5,000 associates, thereby lessening the impact on our associates and allowing us to reduce lateral hiring. These numbers exclude the approximately 6,000 roles impacted by our decision to exit a subset of our content operations business. But as previously stated, we expect to work with our partners to explore ways to transition these roles to alternative vendors, thereby reducing the impact on our associates and also reducing any associated charge.
Establishing a healthier cost structure is but a means to an end and that's to drive revenue growth. We free up costs, we've identified a series of investments that require funding, including the previously announced hiring of approximately 500 revenue generating associates over the coming year, a combination of customer facing and sales support professionals will help us expand existing accounts and generate new ones. Significant investments in Cognizant Academy, our internal learning center and in technical skills as we aim to reskill and redeploy our talent towards digital imperatives. Accelerated investments in tooling and automation and increased investments in marketing and branding as we aim to strengthen our international operations and indeed our digital brand. Karen will provide more detail on our 2020 Fit for Growth plan, including the expected completion date and run rate savings, along with the charges we expect to incur.
We will take great care to treat our associates with the dignity and respect they deserve and to minimize any internal distractions caused by our actions as we get the company back to achieving its full potential. I've been in CEO role now for a full 7 months, which has given me the opportunity to considerably deepen my knowledge of our operations, our market opportunity and our clients. And 3 things are resoundingly clear to me. 1st, we built an enviable position in a large and attractive market that's expected to continue growing at a steady rate. Most of our clients we serve are still in the early stages of their transformation.
They need our expertise in a distinct set of digital technologies, coupled with our intimate knowledge of their technology environments to fully digitize their businesses. 2nd, the significant time I've been able to spend with our top accounts convinces me that our clients love working with us and actually want us to succeed. In fact, they want us to step up and do even more for them. It's my observation that Cognizant is one of those rare B2B organizations that is a so called love brand. The reservoir of clients for us we built over the years is one of our most distinctive assets.
And third, the company is brimming with talented and engaged associates around the world. Our associates are driven to grow and develop new capabilities and D. C. Schools in our portfolio of solutions and in how to apply them to help our clients thrive in a digital economy. In summary, the leadership team and I are fully aware that we have a multiyear project ahead of us.
My optimism about Cognizant's future is pragmatic and comes from the winning spirit of our associates around the world, who are passionate about contributing to the long term success of our clients. Notwithstanding a backdrop of macro demand uncertainty that gives us calls for prudence, I'm convinced that much of what we need to do to increase Cognizant's competitiveness is within our own control. Our relentless focus on growth has defined Cognizant's performance since its founding a quarter century ago and that determination and focus are as strong as ever. We're determined to unlock the organization's growth potential and return Cognizant to its historical position of being the bellwether in the IT services industry. With that, it's my pleasure to turn the call over to Karen, who will give you an update both on our operational and financial performance as well as a view as to how we will see the Q4.
Karen?
Thank you, Brian, and good afternoon, everyone. 3rd quarter revenue of $4,250,000,000 was above the high end of our guided range and represented growth of 4.2% year over year or 5.1% in constant currency. Digital revenue growth was in the mid-twenty percent range and represented over 35% of total revenue. Moving to the industry verticals, where overall company performance continues to be impacted by Financial Services and Healthcare. Financial Services growth was up 3% in constant currency, driven by the ramp up of several projects in insurance and banking performance which was consistent with last quarter.
Within banking, our performance continues to be impacted by a few of our largest customers. Consistent with the last quarter, 2 of our top 5 accounts continue to grow, while 3 remain under pressure, a trend we expect to continue through the remainder of the year. As we had expected when we did our last earnings call, insurance in Q3 benefited from a ramp up in project based work. However, in Q4, we anticipate a continuation of trends seen over the course of this year where executive transitions underway at several of our clients is showing slowing the decision making process particularly around larger deals in the pipeline. Moving on to healthcare, which declined 0.9% year over year in constant currency.
Within our healthcare vertical, performance continues to be primarily impacted by large clients involved in mergers. The continued shift of work to a captive at a large client and the continued year over year impact from the completed ramp down of an account in which we were the subcontractor to a third party. Additionally, in the quarter, we were impacted by a charge related to an ongoing contract dispute with a large client. This charge impacted both revenue and margin. Life Sciences again grew double digits year over year benefiting from continued demand within digital operations, large enterprise transformation deals migrating from on premise to cloud based environments and momentum within our industry specific platform solutions such as our shared investigator platform and smart trials.
Zenith also contributed to growth in the quarter and we are pleased with the early success we have seen with this acquisition. We expect similar year over year trends in healthcare in the 4th quarter. Products and Resources grew 13.4% year over year in constant currency. This is the 7th consecutive quarter of double digit constant currency growth. Growth was broad based across verticals as results continued to benefit from strong growth within our digital business and demand for digital engineering, cloud infrastructure, IoT and analytics solutions.
We do expect to see slower growth on a year over year basis in the Products and Resources segment in the 4th quarter as we lap the ramp up of work with new logos and the contribution of acquisitions made in Q4 2018. Our Communications Media and Technology segment grew 10.6% year over year in constant currency. In technology, growth was driven by revenue from recent acquisitions and demand for our digital engineering services, partly offset by slowing demand for content services. As Brian mentioned, we have decided to exit certain types of content work within our digital operations practice that is not in line with our long term strategic vision for the company. I will provide some more color on the impact of this to our communications, media and tech practice as well as the overall company in a few minutes.
Turning to geos. Europe grew 8.8% year over year in constant currency, reflecting weakness in the UK from macroeconomic uncertainty. In Continental Europe, we saw strength in life sciences, driven in part by our Zenith acquisition. While a few of our larger banking relationships in Europe remained under pressure, we did see good growth from several of our newer logos, including the partnership with 3 finished financial institutions. The rest of world grew 11.1% year over year in constant currency, driven by strong growth in products and resources, insurance and CMT that was partially offset by softness in banking driven by the weakness with several of our large clients.
Over the coming years, there is significant opportunity to gain further market share within Europe as well as the rest of world and we intend to increase investments in these markets in the coming quarters. Turning to margins. Our GAAP operating margins and diluted EPS were 15.7% and $0.90 respectfully. Adjusted operating margin, which excludes realignment charges, was 17.3% and our adjusted diluted EPS was $1.08 in the Q3. While up by 120 basis points from Q2, our adjusted operating margin was down 120 basis points year over year below our expectations, primarily due to employee compensation and benefit costs, outpacing revenue growth and the ongoing dispute with a large healthcare client which negatively impacted operating margins by 40 basis points.
These headwinds were partially offset by the impact of lower incentive based compensation and cost savings realized as a result of the targeted actions at the senior levels of our pyramid to simplify our org structure that we took in Q2 and Q3. Cumulative savings from actions taken in Q2 and Q3 are now expected to result in annualized savings of over $100,000,000 with approximately $50,000,000 realized in 2019. However, we have more work to do to right size our cost structure and are not satisfied with the amount of cost reduction achieved in the quarter as we did not achieve our full potential around pricing levers, aligning bill rates with promotions and Tarahmed optimization. Also, we experienced a longer than previously anticipated timeline to align revenue and headcount growth as we continue to hire and reskill our workforce to be better positioned to capture digital demand in the market. Attracting and retaining our talent is a key factor to our long term success.
While reduction of our attrition rate currently running at 24% annualized remains a long term goal, we do expect this rate to remain elevated for the next few quarters as we undergo this transformation. Turning to our balance sheet. Our cash and short term investment balance as of September 30 stood at $3,100,000,000 up approximately $75,000,000 from June 30, but down $1,400,000,000 from December 31, reflecting the over $2,000,000,000 of share repurchase completed year to date and approximately $380,000,000 deployed on acquisitions. As a reminder, our short term investment balance includes restricted short term investments of $419,000,000 related to the ongoing dispute with the India Income Tax Department. We generated $620,000,000 of free cash flow in the quarter.
DSO of 78 days was down slightly sequentially, but up 2 days year over year, which negatively impacted free cash flow by approximately $100,000,000 This was primarily due to the customer dispute I referenced earlier. Our outstanding debt balance was $747,000,000 at the end of the quarter and there was no outstanding balance on the revolver. During the Q3, we opportunistically repurchased approximately 3,600,000 shares for approximately $219,000,000 and our diluted share count decreased to 551,000,000 shares for the quarter. On a year to date basis, we have repurchased over 31,000,000 shares for approximately $2,000,000,000 As of September 30, we have $519,000,000 remaining under our existing share repurchase authorization. Through our cash generated from operations, remaining cash on the balance sheet and our revolving credit facility, we continue to have access to plenty of liquidity to fund both our existing capital return program as well as future acquisitions.
Before I turn to guidance, let me provide an update on the outcomes of our transformation office, including the 2020 Fit for Growth plan that we announced this afternoon, as well as the content work that we intend to exit. As Brian highlighted, we are moving rapidly to implement the key initiatives identified by the Transformation Office aimed at accelerating our revenue growth. Our 2020 Fit for Growth plan is expected to run for 2 years. This program is designed to simplify the way we work, reduce our cost structure and fund investments in the business, which will enable growth. As part of this plan, we expect to remove 10000 to 12000 mid to senior level associates from their current roles.
We will make every effort to identify productive roles based on client demand and our model assumes that approximately 5,000 associates will have the opportunity to reskill for new sales or delivery roles within the company. We expect the remaining 5000 to 7000 associates to exit the company by mid-twenty 20 either through attrition or role elimination. As Brian said, anytime we make decisions that impact our employees, we take it very seriously. We believe these actions are critical for the long term health and competitiveness of the company. We expect the charges will also include charges related to optimizing our real estate portfolio.
These actions are expected to be substantially complete by the end of 2020 and will result in annualized gross run rate savings of 500 to $550,000,000 in year 2021. While we will begin the execution of the plan in Q4, we do not expect a material savings impact in the Q4. These cost reduction activities will be occurring at the same time that we accelerate in sales resources, branding, talent, re skilling and lean and automation enhancements across the company and further investments in our 4 key digital battlegrounds including M and A. These actions are an important step to building a strong foundation to support our future growth ambitions and success in our chosen digital battlegrounds. Our commitment to all associates during this time of transition is to ensure that we preserve the qualities, value and culture that make Cognizant a great company for employees and clients alike.
Additionally, as Brian mentioned, we have determined that certain content work within our digital operations practice is not in line with our long term strategic vision for the company and we intend to exit this work over the course of the next 1 to 2 years. This transition is expected to impact approximately 6 1,000 associates around the world. In addition to continuing to meet our contractual obligations during this period, we will ensure that our associates are treated fairly and with the respect that they deserve. In the months ahead, we will work with our partners to explore ways to transition the work and role to alternative vendors and will provide impacted associates with a number of transition assistance programs, including retention bonuses, severance packages and the opportunity to participate in various rescaling programs. While the exact timing for the completion of this transition is uncertain, we do expect there to be a small impact to revenue within the CMT practice in the 4th quarter.
And as a result of this decision, we estimate that we may lose revenues of between $240,000,000 to $270,000,000 on an annualized basis within our Communications, Media and Technology segment. We anticipate revenues will ramp down over the next 1 to 2 years and therefore the impact on 2020 revenues may be lower than the expected annualized run rate. This is expected to be modestly dilutive to our adjusted operating margin subject to the timing of the ramp down and other factors. We expect to incur a wind down charge related to the transition of these associates and any related assets such as real estate and equipment. The total expected charges associated with this Fit for Growth cost transformation plan, including the wind down of certain content work is expected to be in the range of approximately $150,000,000 to $200,000,000 We will provide a more detailed update regarding the phasing of the impact when we provide our 2020 guidance on our Q4 call.
I would now like to comment on our outlook for Q4 and the full year 2019. For the full year 2019, we expect revenue to grow in the range of 4.6% to 4.9% year over year to $16,750,000,000 to $16,900,000,000 in constant currency. Based on current exchange rates, this translates to growth of in the range of 3.5 percent to 3.8 percent to 16.7000000000 to 16.74000000000 dollars on a reported basis, reflecting our assumption of a negative 110 basis points for foreign exchange for the full year. This guidance continues to reflect the muted outlook for banking and healthcare. This implies 4th quarter revenue growth in the range of 2.1 to 3.1% year over year to $4,210,000,000 to $4,250,000,000 in constant currencies.
Based on current exchange rates, this translates to growth in the range of 1.7% to 2.7% year over year to $4,200,000,000 to $4,240,000,000 on a reported basis, reflecting our assumption of a negative 40 basis points for foreign exchange in the 4th quarter. This outlook reflects our expectation for slower organic revenue growth in Q4 as a result of a more cautious macro outlook in the UK and continued headwinds in financial services and healthcare and the impact of exiting certain content work. For the full year 2019, we now expect adjusted operating margins to be between 16.5 percent 17%, reflecting Q3 actuals and the longer than previously anticipated timeline to normalize the revenue growth and headcount trajectory and additional costs from recent acquisitions. We expect to deliver adjusted diluted EPS in the range of $3.98 This guidance anticipates a full year share count of approximately 560,000,000 shares and a tax rate in the range of 24% to 26%. Guidance provided for adjusted diluted EPS excludes realignment charges, charges under our 2020 Fit for Growth plan and other unusual items, if any, net non operating foreign currency exchange gains and losses, clarification if any by the Indian government as to the application of the Supreme Court ruling related to the India defined contribution obligation and the tax effects of the above adjustments.
In the context of the Fit for Growth plan we announced today, we are targeting adjusted operating margins in 2020 to be in the range of 16% to 17%. While the cost program outlined today, coupled with annualized savings from Q2 and Q3, will increase margin rates. This increase is being mitigated in the near future by 2 major things. 1st, our full year fiscal 'nineteen margin rate reflects lower incentive compensation payouts given our underperformance versus target. Our goal in 2020 is to perform at plan and therefore have target payouts to be a normalized part of our cost structure in line with company performance.
This is a margin head rate margin rate headwind of 120 basis points year over year that we plan to absorb. We are investing meaningfully in a number of areas, including revenue generating resources, Cognizant Academy, tooling and automation and marketing and branding. These important investments will help us accelerate growth rates. However, in the short term, they negatively impact margins by approximately 150 basis points. With that, we can open the call for questions.
Operator?
Thank you. We'll now be conducting a question and answer And our first question comes from the line of Lisa Ellis with MoffettNathanson.
Hi, good afternoon and thanks for going through all of this. Fantastic. Brian, I'd like to double click on one of the investment areas in sales and marketing, clearly one of the most critical areas to reaccelerating top line growth. You mentioned a few things, the 500 new salespeople, the return to the 2 in a box model. Can you provide maybe a more holistic view of the major changes you're planning to make to Cognizant sales strategy and sales coverage and overall go to market model?
Thank you.
Yes. Hi, Lisa. So, I'll give you four examples. First of all, it's important to clarify the role of the client partner and returning to tune a box, I think really simplifies Cognizant's go to market team in front of the customer. So we traditionally used to have a 2 in a box of a client partner and delivery partner.
A few years ago, we moved to 3 in a box and we're returning to what we traditionally have had with greater clarity of roles and responsibilities therefore between the client partner and the new role that we will term an engagement delivery partner. 2nd point, we will actually add more headcount in sales or the commercial function than before. I've referenced this in our prior call. We were adding approximately 500 headcounts. Not all of those are quota carrying, but some for instance will be business finance people or indeed commercial lawyers, but it's all with a view to helping us show up to more clients and have greater agility and for the clients and greater responsiveness.
The 3rd major thing relates to how we want to compensate our commercial teams. As of January 1, we will move to a more leveraged sales compensation plan with at least 70% of the base fixed or at most and then 30% variable. And within this variable portion of their compensation, there will be strict parameters in terms of what they are required to sell. That will enable us to ensure that people do not follow the path of least resistance, which is what they sold yesterday, but more readily embrace the things that we need them to sell, which is part of our digital strategy. And then the 4th thing, we will deploy something we spend a lot of time working on the last 4 months, what I call a RAD model.
That is a term to address how you think about sales segmentation in the purest form, how you tier customers Tier 1, 2 and 3 based not just on what you sell today, but more readily on what you have the potential to sell them on. So potential versus current and then your tier customers between an existing customer or that you want to retain or potentially develop subject to your share of wallet or a customer that you want to acquire. And according to where a customer sits in that nine box, then the degree of sales coverage that they get or visits from somebody like myself changes. So those are four examples of what we're doing to try to ramp our commercial momentum. Obviously, in addition to that, I've talked previously about greater alignment with strategic partners.
I referenced in today's script the notion of going to market more readily with hyperscale players. We have some tremendous partners in industry verticals like Temenos, Guidewire, Adobe and the like that we want to embrace further and make sure go to market with together.
Thank you. The next question comes from the line of Edward Caso with Wells Fargo.
Hi, good evening. Thank you for all the detail. Could you flush out a little bit more of the commentary around it sounded like an inability to get pricing and is that going to take time for the sales organization to get going and the workforce to be re sort of calibrated here? I mean, sort of when do you think you can get those start to get some of the pricing for the value that you're hoping to give?
It's inherently a complex topic because we have a series of activities With regards to the sales teams, their ability to ramp ultimately also depends on where they've come from before and if they know the client itself or if they know the industry. Our intent is of course to hire people who are able to sell business outcomes, who have the gravitas and the wherewithal to speak with the C suite, understand the industry pain points and sell a business outcome. So you need to expect nonetheless, however, as we deploy these salespeople for the clients, they build relationships, subsequently build a pipeline. That pipeline is ultimately progressed and eventually turns into TCV, which later turns into revenue. It's for that reason that we've spoken previously around the impact of these 500 headcount that we've agreed to hire, it's more a negative impact in terms of our cost structure in the short term.
However, I don't view it as a cost, I view it as an investment that will have an appropriate return over time in the form of sales force carrying. So OpEx to gross margin dollars or indeed OpEx to revenue dollars and we're anticipating the revenue return from that to really kick in more in Q4 next year or indeed the first half of FY twenty twenty one. Look, the pricing dynamics are important. Karen can comment on those. I just wanted to add one point.
If the client partner is the quarterback on a deal, they need to be surrounded with world class experts that are aligned to key practices and have competencies in those areas, whether that is artificial intelligence or analytics or digital engineering or cloud or otherwise. We spent a great deal of time in recent months honing in on a model that we think will give us greater competency and greater capability to support a general client partner in front of the client. We do want to allocate more pricing power back to the client partner, but they will have to operate within certain bands or parameters as the dealer pricing on a quarterly basis, we will review those. So there will be some notions of checks and balances.
Sure. And so Ed, let me talk about a couple of things in pricing. One is what I would call market bill rates and pricing for new deals and renewals and so forth. As we look at the digital business, pricing continues to be very strong there. Obviously, you have a high demand in that business and the short supply of talent.
So by definition, bill rates continue to be strong there. Where you do continue to see pressure on deals and particularly with renewals and vendor consolidations and so forth is in the core part of the business, the heritage, application maintenance, etcetera, part of the business where we do continue to see pricing pressure on those transactions. The other piece which we were referring to in the script is also around what I would call contract hygiene. So the ability to get COLA increases, to get rolling changes when we promote people. As you know, for several years, that was something that just was not commonly done in the industry and is something that many firms have started to reinitiate into their portfolio over the last few years.
We've made some progress this year where we have automated COLA adjustments and so forth,
but I think we still have
a lot of opportunity to continue to get better at that and enforcing contract terms and in particular when we promote people to either rotate them into new opportunities that are appropriate for their new level or to get rate adjustments within their existing clients. So both of those are opportunities that we continue to see as we move forward.
Thank you. The next question is from Tian Huang with JPMorgan.
Hi, thanks so much. I appreciate all the detail here. I just wanted to get your thoughts on the cost, the soft cost, the hard cost to attain the $500,000,000 to $550,000,000 in savings from Fitbit Growth. How much disruption might there be on both culture and then also on the revenues, aside from the 250 that you called out from getting out of the content work?
I would say the majority of the people we're targeting through this exercise are senior to mid level executives. They tend to be not the client partners in front of clients, but some degree of middle management that has crept into the system over the years. Of course, we're spending a huge amount of time bringing our team through these changes and making sure that they are contextualized and that people know we're investing in growth. To be honest, Jane, I feel as though there's a degree of swagger coming back in Cognizant these days. Client partners in my opinion will be delighted with the news today that we're returning to a tune in box model.
They do appreciate the fact that we're spending 100 of 1,000,000 of dollars to reinvest back into the business, including more coverage and giving the sales folks an opportunity to earn more than ever before via having a more leveraged sales compensation plan. Of course, that is not for everybody and there will be some degree of disruption, but we aim to mitigate that as best we can. As I said, not only are we adding more people and deploying segmentation, but we're also honing in on optimization of skills via a competency model that will be measured on a more thorough basis going forward. So look, it's very hard to control. It's a people business.
We're spending a huge amount of time communicating, contextualizing, but we feel it's the right thing to do.
Thank you. The next question is coming from the line of Keith Bachman with Oppenheimer. Please proceed with your question.
Hi, thanks very much. I wanted to ask a clarification on the question. Karen, the clarification just to be clear on the content ops is whatever we think the normalized run rate for Cognizant in 2020, we should go ahead and take an additional amount out from our revenue expectations of, I don't know, dollars 150,000,000 or something as we assume that content gets at least partially taken out next year. And then my question is directed to Brian. Brian, you talked about swagger in the last comment.
And on the last conference call, I think you said win rates had gone up. But I was hoping you could just talk a little bit about what you see as the economic backdrop. A number of companies, the IT services side called out some incremental weakness. But juxtapose that against what you've seen in your time there, I frankly putting a lot more initiative into the sales side. If you could talk about a little bit about your win rates and how those might balance out?
Thanks very much.
So Keith, it's Karen.
Let me just cover up on the content situation first. You're right. As you think about the model for next year, it is appropriate to take some portion of our estimate of the $240,000,000 to $270,000,000 As we said, it will not we don't expect it at this point to all go away at the beginning of the year. We think that will phase in throughout the year, although I would say it would be more heavily weighted to the 1st part of the year. The other thing I would also like to point out with that range is that it does assume that in certain of the client situations that they may exit more than just this specific digital operations work that they may choose to transition more work.
So this is our best estimate at this time and what we think the annualized impact would be. And obviously, we'll provide as much color as we can as we understand further the transition plans.
And Keith, with regards to the second question, yes, it of course didn't go unnoticed with us as well, but we're delighted to have beaten consensus and indeed our guidance for this quarter. But bear in mind, we had set guidance prudently and we're also walking into the coming quarter having read the dynamics in the industry. So we remain somewhat, I would say, prudent going into this quarter as well. The backdrop is uncertain. However, I would say, if I look at the micro element within Cognizant, First of all, growth is permeating the company.
We're going back to our roots, it's back to basics and I think people are actually delighted with that. We found appreciation of focusing on growth as opposed to margin rate. We have very deliberately insisted on a significant uptick in executive presence with customers. I'm leading by example myself and that permeates the organization as well. And then of course Karen and I have been working on what we announced today for a number of months now.
And so we've been trying to start looking at deals not with today's cost structure, but envisaging the economic value of deals over time with tomorrow's cost structure, which as you know, we're aiming to reduce. And we know in Cognizant that once we get our foot in the door with clients because we have confidence in our teams and confidence in our delivery, we tend to land and expand and hence that's also the reason we're deploying the RAD model going forward to make sure we accelerate new logos and cross sell and upsell. So those are the positives, but again the backdrop is uncertain. Certainly, in the UK, it's uncertain. I would say in North America, what we found is there is continued compression in legacy businesses and pricing pressure on renewals continues at a steady rate, but the digital imperatives remain key.
I've been pleasantly surprised as I've dealt with C suite executives throughout the world that digital is certainly not viewed as a cost center expense. It is very much viewed as a critical enabler both on the defense as well as on the offense for these companies to disrupt or indeed to avoid being disrupted by more nimble next generation companies. And that is an area where on the contrary I do not see demand constraints. I see more supply constraints given the nature of the teams we need to fulfill those demands.
Our next question comes from the line of Ashwin Shirvaikar with Citigroup.
Hi, Brian. Hi, Karen. It's good to see the velocity on Fit for Growth initiatives. I want to start by asking if you could provide maybe a framework for how investors should think of the trajectory of growth over the next couple of years as these initiatives unfold? I mean, will we see perhaps a flattish type pace before higher growth kicks in and that's, I guess, including the impact of CMT, the content ops?
And then in the meantime, what are your thoughts in providing metrics to the investor community that help us that you are on the right track?
So Ashwin, in terms of growth, I think obviously we it's early to give guidance for next year, although certainly we would expect that we will start to see some acceleration over versus constant currency organic growth this year. Q4 is obviously a little bit light and Q1 does tend to be a slower quarter for us. So when we give guidance in February, we'll have a little bit more color on how we see the rest of the year playing out. In terms of incremental revenue from the sales hires and so forth, we I think as we had talked about this before, we do not anticipate any significant revenue next year from that investment. It really takes about 12 months for the sales teams to ramp up and actually generate revenue that becomes incremental to us.
So I think that would be more back ended and certainly into 2021. And now all of that obviously excludes the impact of the content moderate content work in the digital operations practice. But excluding that, that's how we would expect it to play out.
Thank you. And our next question is from the line of Bryan Keane with Deutsche Bank.
Thanks. On the $500,000,000 to $550,000,000 of gross annualized savings, what's the net savings there? Because it sounds like there's a drag from investments in adjusted operating margins in fiscal year 2020. But can we expect a positive impact to margins thereafter in fiscal year 2021? Just wondering if there might be some one time investments in fiscal year 2020 that go away so that fiscal 2021 and beyond we'll see some net drop to the bottom line?
Thanks.
Yes. So I think obviously Brian as you said and as you heard on the call that we're assuming a target range of 16% to 17% next year, roughly in line with 2019. As we talked about on the call, there is about 120 basis points that we had to make up given the lower incentive based compensation this year. And then on top of that, the investments in sales and training and so forth. I think it's premature obviously to give guidance beyond 2020, but certainly we think the investments we'll make in sales will start to pay off in 2021.
I would anticipate that certainly the investments that we're making in branding and training and re skilling and so forth, those will continue on for quite some time. I think we think that perhaps those are areas that we've under invested in recently and so those will become part of the core of the organization going forward. But certainly, as you know, this is a relatively linear business. So as we look to accelerate revenue growth in the future, that should certainly help to stabilize and provide some margin opportunity depending year to year on the investments that we want to make in the business.
Our next question is from the line of Rod Bourgeois with DeepDive Equity.
Hey guys. Hey, a lot of work done here in 7 months. If I go back over Cognizant's history, it's had a distinctive ability to mine its large clients for additional revenues. Clearly, that client mining performance has slowed in recent years. And so my question here is whether you're seeing ways to rejuvenate Cognizant's client mining ability.
Are there corrective measures being made or new initiatives specifically on the front for client mining? The RAD model makes a ton of sense here, but I'm also wondering if there are practical changes beyond the RAD model to better connect with the large clients.
Yes. So, hi, Rod. It's a good question. And look, if I look back over the last 4 years and the data will tell you that we have been growing new logos, but not really accelerating new logo revenue and really the pipeline and the TCV in the last 18 months or so stopped this year performing where we needed it to be. But the bigger issue was to your point the installed base accounts and we had stopped mining or upselling and on the contrary because of pricing erosion at the time of renewals that became a little bit of a drag in the business.
So very much at the core of the RAD model is of course tiering customers, make some potential, not based on where we are today. And of course segmenting customers then between acquisition customers versus a customer that you already exist in, that you want to develop or where you already exist that you're simply trying to retain. So the RAT model is key to achieving this. Sales compensation is also key because in our existing accounts what we want to do is get much more leverage in sales compensation program and put parameters in the portion of people's compensation such that they are not just enticed, but they're also obligated from an earnings point of view to cross sell the portfolio into digital and beyond as opposed to simply selling what they sold yesterday, which has traditionally been a path of least resistance. And then the third thing, of course, as we are thinking about upselling and cross selling, a lot of that leads to different decision makers.
It's more project based, it's more pod cultures in digital engineering, it's line of service. So distinctively changing out some client partners. We've done a good job on that in some of the accounts I've seen, for instance, in the last few months. These are client partners that joined Cognizant in the last year or so or 18 months, a different background, a different compensation model. But again, I don't think about the salary of a salesperson as a cost, I think about it as an investment.
And therefore, I think about it in terms of sales gearing, both on a gross margin level versus OpEx or indeed on revenue basis versus OpEx. And then last but not least, we're really trying to segment our own capabilities into a 4 box great sellers who understand the industry and understand the technology is in the top right hand quadrant. You also have a bunch of people who are very competent with technology, but not really sellers. Some of those you can migrate across to more commercial skills. Some of them will simply remain presales types oriented, presales oriented people.
Some people are frankly great sellers, but don't really understand the industry well enough or the customer pain points. We obviously have to educate them and then the people in the bottom left that are the worst of both worlds, not particularly good commercial skills in terms of getting a PO signed, but certainly not technical either. Those are the people that most likely you will see exit the company going forward, particularly in a sales comp plan where with a higher variable portion of compensation, they will not be earning as much as they have previously. And then one of the final actions we've taken to ensure cross selling is to put all of the so called CSEs, these are more specialist salespeople aligned into the practice and service lines to ensure a great deal of focus on competency assessments, certifications and indeed alignment with our partners that intersect nonetheless with verticals to make sure we have the right skill sets and indeed the right go to market partnerships to do QBRs with more of our partners and make sure we end up with asymmetrical accounts where clients can or our partners can bring us into their accounts and vice versa, we can bring them into ours and leverage the best of both worlds.
Thank you. Our next question is from the line of Bryan Bergin with Cowen and Company.
Hi, thank you. First, I just wanted to clarify on the content ops, is there an opportunity to sell this practice or is this more so a wind down and transfer? And then within Banking and Healthcare, can you just give us a sense on these large clients how close you may be to seeing any inflection in the trajectory there? Or at what point are they just not among the top clients?
So I think in banking and healthcare, we have some tremendous examples actually and I've seen some of these myself of accounts that we have really turned around in the last 2 years through different account teams, much more focused on digital. But that's a blueprint or a qualification that we need to bring more broadly across the company. You will see some inflection points, particularly in healthcare as we get into FY 2020 because we will be rounding the tougher compares. As you know, many of our healthcare clients, 4 in particular, merged into 2 and ended up with a very different rate dynamic for Cognizant and we will be running that once we get to Q1 next year. In banking, it's less obvious in the sense that there wasn't a single inflection point or ongoing trends, some captives, some in sourcing, particularly in the world of DevOps.
But as I said earlier, while the legacy business or traditional areas of the business have been under some pressure at price renewals, I do see opportunity for us to better participate in the digital spend that these banks have at their disposal and have been prioritizing. And that's what we're setting out to achieve in the coming years, of course. So no major inflection point, but I will say I am pleased with the revised energy I'm seeing in the North America team now in particular and a new banking leader and a new healthcare leader, do seem to be going down well with clients and that's always a good positive leading indicator. With regards to the content moderation business, that's something we're working with our partners on right now to understand how to best transition the work, whether it is one of the options you referenced or another, we will determine that in the coming periods. For now, we've taken a restructuring charge against it, but our intention is to work very aggressively with partners to make sure that we can transition our employees with minimal disruption and of course financial consequence of that is of course minimal charges as well.
Okay. And this is Katie. I think with that, that will end today's call. Thank you all for your questions and we look forward to speaking with you next quarter.
Thank you. This concludes today's Cognizant Technology Solutions 3rd quarter 2019 earnings conference call. You may now disconnect.