Good morning, everyone. I'm Surinder Thind , the technology and information services analyst here at Jefferies. We're super excited here to have Ravi Kumar, CEO of Cognizant. Ravi's been with Cognizant for about five months now, so it's a pleasure to have him here in London. For our chat today, I'm gonna start with some questions about strategy, and the state of the business, and then we'll kind of focus on some of the more popular topics of AI. Ravi, welcome.
Thank you. Thank you for the opportunity.
Absolutely. I'd like to start with when I think about the last few years, Cognizant been very focused on aggressively competing for your digital business. You guys have made some numerous acquisitions and to enhance those capabilities. It appears that you've now maybe shifted some of the emphasis to go after big projects. How did you come to this realization? How important is it, and why did you make that shift?
Surinder, you know, I don't think it's as much a shift. You know, in our business, there are, I would say, three swim lanes. There's a swim lane around cost takeout, vendor consolidation, efficiencies. At some point of time, it was related to technology, and now it's technology and ops, so t hat's one swim lane. It's normally active on, I would say, over gear in a soft market, in a soft economic market. I think the levers you could press on this is not just on technology, but also on ops. There's a second swim lane, which is enabling digital platforms for extended reach to consumers of our clients. That's been live and kicking for the last 1 decade or maybe a little more than that.
There's a third swim lane, which is now about engineering technology into products and services of our clients across industries. At some point of time, it was a few industries. Now, almost every industry is embedding technology into their products and services. In a soft market, you're gonna see leanings of large deals in the first swim lane, and that's the opportunity available, and I'm doubling down on it right now. Cognizant wasn't as active on that swim lane in the last few years, but I'm doubling down because that's the opportunity we have. As the market, as the economies pick up, I think the second or the third will start to come back, and we have the capability to play on those swim lanes as well.
For the company of our size, we are a full-stack provider, and I don't think we can say we should operate in one against the other. We have to have the ability to operate in any of these swim lanes, depending on where our clients are looking for business. It so happens that the last few months has been a much more unpredictable economy, so the opportunity for cost takeout has been significantly higher. It also so happens that we're coming out of a post-pandemic era, where the abnormality of growth had kind of accrued costs, and we have this unique opportunity to rebaseline it to a pre-pandemic era, and therefore, those opportunities are much more.
Got it. If I was to think about how you've characterized it, is it the right strategy for the right time? Is that what it is, given that you're a full-stack service provider?
Absolutely. It's the right strategy for the right time. We have the organizational muscle to do those deals. 30% of my bookings of last quarter really came through large deals, which we, you know, we characterize it as $50 million total contract value and above. I'm excited about creating an outreach to that program and building the large deal infrastructure, but also equally, building on the organizational strength and muscle needed to win large deals.
Got it. Just a clarification or follow up here. Have you had to make any meaningful changes or subtle changes to kind of reorient the company to go after these large deals, given that you weren't doing as many before?
Two parts to it. I think these deals always existed. We see more of them now, more of them active, more of them with in-year savings right now because of the uncertainty in the market. The infrastructure I have built, and I'm continuing to strengthen on, is outreach to deal advisories, where a large part of our deals actually are routed through, to constructing those deals proactively with existing clients, to building deal infrastructure like bid managers and rainmakers and hunters attached to it. The organizational muscle and the industrialization of delivery needed depends on where in the continuum you want to operate. You know, large deals come with a heavy lift on offshoring. They come with rebadging of people. They come with taking over assets.
They come with risk attached to redeployment of people you take, and a whole bunch of things attached to it. Depending on where you want to operate, you can either build that capability or you have it, have it with you, but you should be self-aware about what you have, so that those deals can actually get executed. Large deals really have this unique advantage and disadvantage. The disadvantage is they come with an intrinsic risk, I mean, depending on where you want to be in the continuum. The advantages are it actually comes with a lot of leverage points. I mean, I could leverage on productivity, I could leverage on the pyramid, I could leverage on offshoring. Essentially, you can price them to win and deliver them to margin if you have, you know, if your thesis is accurately built.
Got it. That's helpful. When I think about what is your time frame for, as you've kind of taken the reins here, to kind of evaluating the strategy and the success of that for implementing it, you know, for holding yourself accountable?
You know, I think I'm not a big believer to do big bang change. I've always thought that if you want to change the engine in flight, you should be able to do it without crashing the aircraft. I mean, you just have to keep making the changes you need to stay relevant to what is needed in the market. There's a lot of organizational muscles I'm trying to, you know, shine the talent from inside, and I'm filling in the gaps from outside. There's also equally change I'm kind of bringing in to simplify operations. In the first quarter, I did in my earnings calls, I have actually mentioned about simplifying operations. It's interesting, you know, our business has become very heterogeneous.
I mean, it used to be a very homogeneous business, so you know, just by design, you could run it in a very simple way. It's a very heterogeneous business, so you could remain as complex inside to cater to seize the opportunity, but you have to be unified to the client. The ability to create that dichotomy, I mean, you keep the complexity inside, and you simplify the operations. That's the thing I'm working on. The piece which we have to always be thinking about, is it's a very fast-moving, high velocity. The clock speed of change is significant, so you should be self-aware of what you have and self-aware of whether the strategy is working, and be able to tweak it as you go forward.
Most of the changes I'm gonna make is pretty much in this year, and from there on, I'm just gonna be iterative in nature. you know, I'm not gonna do this on a continual basis, you know. You end up with some kind of fatigue if you keep making change.
Got it. As I think about the choice, and you've evaluated the trade-off that you've made in terms of investing in making those changes this year, how did you make that trade-off versus could you have possibly invested more versus the margin profile?
You know, the way to see it is, you want to be competitive enough in the market to win the business, then the margin is a derivative of what you do. We did announce a program called NextGen in the first quarter. This is a program to simplify our operations, take out structural costs. There's a difference between structural and non-structural costs. Non-structural costs are costs you take out, which come back over a period of time, which essentially means they're very short term. If you're taking bench costs out, it is gonna come back over a period of time. Structural costs are, you are structurally taking them out so that they don't come back again if you are disciplined enough. The two big shifts I've made is, I've made two structural shifts in our cost structure.
One is to take our real estate out in India. We announced that we're gonna take out 80,000 seats in tier 1 cities in India. If you look at the social fabric of India, the bottom of the pyramid has actually moved to tier cities in India. A large part of the Indian IT workforce, not just Cognizant's, is actually tier 2 cities. I'm kind of shrinking 80,000 seats, and I'm actually moving a part of it to tier 2 cities, and I'm also making an assumption that in the near future, we're gonna remain hybrid, which means you don't need all the seats you have. That structural shift is gonna give me $100 billion when I finish executing that program.
We are taking out non-billable roles and right shoring them to locations where you could deliver them. Essentially, these two things are gonna give me a kitty of money, which I could reuse it back to build growth, I mean, for the growth infrastructure and to do deals. Only a small portion of it in the next year, I have kind of actually pushed it back into the margin. I mean, there is a margin expansion I have announced. I'm kind of keeping the flexibility of using that kitty for either growth or to contribute it back, depending on where the economy ends up. I want to keep that flexibility so that we could keep the growth, you know, the growth momentum intact.
That's how I've seen it, and, you know, I've really not reflected on what should be the long-term margin profile, but what was important is to get growth back, and I have the money to get growth back. The belief is that if you can get growth back using the kitty you have and the marginal expansion I've announced, I will then have operating leverage, which will rub off on the margins. Because in our business, the SG&A doesn't move at the same levels, when growth goes down or when growth goes up. It's not as linear as you want it to be. I mean, if your growth comes back, your SG&A doesn't go back at the same levels. If your growth goes down, your SG&A doesn't go down at the same levels.
It's important to get growth back, and if you get growth back, in some ways, it will, it will have operating leverage on margins. That's the thesis on which I've built on. I have the flexibility to keep that money, which I'm gonna get from NextGen, to support my growth. Depending on if the economy is kind of turning back, then I can push it back into margins. If the economy is not turning back, I then push it back into cost takeout deals. Growth will remain the focus, and I actually believe that it's the panacea for everything, every challenge we have.
Got it. When we think about the current demand environment, from a client's perspective, they've changed from a focus on growth, you know, 18 months, 2 years ago, to a much more cost takeout type of a situation. Investors are always asking me for examples, like, "What does it really mean? What is this switch that's occurred in clients?" Can you walk us through maybe one or two examples?
You know, in the past, most cost takeout was of the technology landscape. I think technology is so deeply embedded into operations, that the universe at which you can operate is not just 2%-7% of the revenues of a company, which is the technology spend for most firms, most Fortune 500, Global 2000 firms. The universe is actually anything below the cost of goods sold. I mean, anything below that, which is operational spend of enterprises. You could not just do labor arbitrage by outsourcing, but you could actually do technology arbitrage by outsourcing. What I mean by that, is you apply technology to build productivity and use that to power the cost structure.
A lot of our clients today are asking us for in-year savings because they're actually swinging from a high growth couple of years in the pandemic to a low growth sustained scenario, a sustained low growth scenario. That takeout, which will happen, is a combination of things. Their clients were saying, "Take my operations and then give it back to me as a service." There's some clients who have come to me and said, "Take my operations as is, give it back to me as a service, take the savings and underwrite it for a future stack, which is deeply embedded with technology, and then give it back to me and give the transformed stack, hand over the transformed stack to me. Fund the savings from the...
fund the transformation from the savings you've made." You take the as is stack, underwrite the savings, build the future stack, and give them back as a service. The future stack will allow them to stay agile and immersed on technology. There are numerous examples of that kind, which clients have actually asked for, but the onus of making that savings work and the onus of actually funding the transformation lies with a provider like us. It's an interesting swing. I mean, there are customers who have also, a variety of our customers have actually said, "Take, take my operations, build it for me, operate it for me, and transfer it back to me." I mean, build-operate-transfer model. You know, just look at the amount of...
The change which has happened because technology is so core to their businesses, that our clients are no longer saying, "Do a pure outsourcing deal." They're almost saying, "Build it for me and allow me to decide when I can transfer." Just go back to the stats which India has. India has roughly 1,500 Global Capability Centers. India is gonna add another 300 in the next two years, Global Capability Centers. You could actually almost think they're cannibalizing your business. Counterintuitively, the way I see it is, I see this as an opportunity to build it for them and hand it over to them or to co-create along with them. These are interesting ways to create leverage on cost, efficiency, productivity, and sometimes you could even set up joint co-created engineering shops for products of the future and services of the future.
Helpful. When I think about the digital part of the business, last week, there was a competitor, and they guided down for the second time in six weeks. Within your consulting practice, you actually have a very large digital practice as well. Any color that you can provide that what you're seeing, you know, within your business, within digital and in consulting more broadly?
You know, we have a breadth of services. In some ways, the risk is, I mean, you de-risk it because of the breadth and the exposure across industries. I think the company you're referring to, it's a combination of things. The capacity is not as distributed. I mean, the supply chain is not as distributed. The second is, the catering to only digital natives, and the third is the catering to engineering of products and services. All of these three are vulnerable for discretionary spend, and if there is softening of discretionary spend, all three will have an impact. With companies like Cognizant, because you have a breadth of services, all the way from engineering to enabling a business to building digital platforms to access consumers, you spread the risk because the cost takeout deals are large deals.
They happen in a soft economy much more. The discretionary spend attached to building digital platforms and engineering of products happens in a good economy. The ones which are paranoid and investing even in a soft economy, are the ones where the industry is significantly disrupted. I'll give you an example, the car industry. The car industry has moved from internal combustion to a connected car. Irrespective of where the economy is, most car companies are paranoid about the new age connected cars which are coming into picture, so they're all investing on that product. They would do that in spite of a soft economy. The Fortune 500 and the Global 2000 have a different impact, have a different rhythm on economic cycles to the native companies. The company you're referring to is focused on native companies.
We do have native companies as well, but we equally have Global 2000, Fortune 500. Native companies today have a different level of paranoia because the cost of capital has gone up. Some which have never outsourced, are wanting to outsource. Some which have outsourced before, are looking for better savings.
I kind of think, you know, depending on where you are, I think because of the breadth of services, the breadth of industries, and the straddling we do between the Global 2000 and the new digital native companies, you know, digital native companies were never customers of companies like ours before, but in the last few years, they've been as well. We have the ability to de-risk it I would say. Certainly there is discretionary spend is very soft. I mean, I already see it in financial services. Financial services is the first one where the discretionary spend goes down, I think it is soft, uncertain, and sometimes falling off the cliff.
Got it. I notice we have about five minutes left here, so I have to get in an AI question here. IT services are generally on the leading edge of change, right? You enable all of your clients to kind of see the future. How much of the AI hype should we believe at this point, and how transformational do you think it is for the business, and maybe over what time frame?
You know, you got to it in the last five minutes. Normally, you get it in the first 5 minutes. In the last few months, we've gone from what can AI do, to AI is gonna save the world, to AI is gonna destroy the world. I would say a part of it is a hype curve, a part of it is real. I think there's been an inflection point for sure. The fact that, you know, you're going to transition to not just repetitive tasks being done by AI, but cognitive tasks being done by AI is a big shift. I think what Large Language Models and Foundation Models are gonna do is it's kind of going to humanize technology, as I call it.
What I mean by that is the agency of technology is gonna move from the developer to the user. You know, there have been so many discontinues in the tech waves over the last 30 years, but there's never been such a big shift of agency from the developer to the user. What I mean by that is you can almost hand over foundation models to, or large language models or whatever you call them, to a group of users who can use the raw technology to unleash the potential of technology. It's never happened before. To that extent, I think the change is real. What does it do to our industry? I think the questions to ask is, you know, the smart developers and companies like ours always use productivity tools to make themselves productive.
Yes.
Can I actually take an average developer and uplift the productivity to such an extent that it has significant impact on what we deliver to our clients? I think that's an important thing to consider. The second important thing to consider is, remember, all over the world today, the number of jobs available are higher than the number of humans available. It's not as much about whether jobs are gonna go away, it's actually about the jobs which will go away, but the significant number of jobs which will get created for the future.
The third is, companies like ours have a pyramid, where at the bottom of the pyramid, there's a lot of repetitive tasks which go on, which really means what happens to the pyramid, and what can we do on productivity, and how can we change the role of a developer? In fact, if you're tracking down generative AI, you will notice that most of what AI does is task-oriented. On the whole, you still need humans in the loop. I would say, as long as you have productivity as the pivot, it's a good thing because it's just gonna increase productivity. In the age we are living in where we need more development bandwidth, you're going to see more leverage of AI for high productivity. If I switch back to customers of mind, customers are going to embrace AI like never before.
I would almost say if enterprise software in 30 years ago, reengineered corporations, you're going to see a second wave of reengineering using AI. We have a unique opportunity. Most of those foundation models available today are not ready for production grade work for our clients. You have to discover use cases. You have to fine-tune the models to the context of the businesses. The fine-tuning of the models will mean there will be new roles required. I almost call it, you know, our industry employed more of procedural and algorithmic skills. Our industry will now employ algorithmic skills, procedural skills, creative skills, and heuristic skills. It's a breadth of capability.
Problem-solving, which was the endeavor of workplaces, which was the endeavor of our industry, will move from not just problem-solving, but finding purposeful new problems, which I think is a feeder to AI, if I may. That's going to be an endeavor. The capability skill set and the skills we operate is going to be very different. Then, remember, AI has gone from small data sets, lesser number of errors, to large data sets and more number of errors, and because you're generating new content, you have to curate it. Because you have more errors, and you have a larger data set to operate on, making it responsible enough so that it could be production grade to be used is also the responsibility of a system integrator.
I actually see that as a unique, big opportunity if we can switch our offerings to that space. We actually launched a couple of platforms in the last few months which are related to AI-led offerings. I would say if you can pivot your talent, pivot your operating model, and pivot your offerings, it is a unique opportunity. I would rather see this as an opportunity for system integrators and tech companies, I mean, tech services companies, to do the heavy lift into the reengineering of enterprise, which is going to be driven by AI.
Absolutely. Unfortunately, we are out of time here. This, it sounds like it's a big opportunity, and I think perhaps we're gonna have to have a whole session on AI at some point. Thank you for your time.
Thank you so much.