Youdao, Inc. (DAO)
NYSE: DAO · Real-Time Price · USD
12.22
+0.62 (5.34%)
May 7, 2026, 2:59 PM EDT - Market open
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Earnings Call: Q4 2021

Feb 24, 2022

Operator

Good day, and welcome to the Youdao 2021 fourth quarter and full year earnings conference call. Today's conference is being recorded. At this time, I would like to turn the conference over to Mr. Jeffrey Wang, Investor Relations Director of Youdao. Please go ahead, sir.

Jeffrey Wang
Director of Investor Relations, Youdao

Thank you, operator. Please note the discussion today will contain forward-looking statements related to future performance of the company, which are intended to qualify for the safe harbor from liability as established by the U.S. Private Securities Litigation Reform Act. Such statements are not guarantees of the future performance and are subject to certain risks and uncertainties, assumptions, and other factors. Some of these risks are beyond the company's control and could cause actual results to differ materially from those mentioned in today's press release and this discussion. A general discussion of the risk factors that could affect Youdao's business and financial results is included in certain filings of the company with the Securities and Exchange Commission. The company does not undertake any obligation to update this forward-looking information except as required by law.

During today's call, management will also discuss certain non-GAAP financial measures for comparison purpose only. For the definitions of non-GAAP financial measures and reconciliations of GAAP to non-GAAP financial results, please see the 2021 fourth quarter and full year financial results news release issued earlier today. As a reminder, this conference is being recorded. Besides, a webcast replay of this conference call will be available on Youdao's corporate website at ir.youdao.com. Joining us today on the call from Youdao senior management is Dr. Feng Zhou, our Chief Executive Officer, Mr. Lei Jin, VP of Operations, Mr. Peng Su, our VP of Strategy and Capital Markets, and Mr. Wayne Li, our VP of Finance. I will now turn the call over to Dr. Zhou to review some of our recent highlights and strategic direction.

Feng Zhou
CEO, Youdao

Before we begin, I would like to remind everyone that the financial information and non-GAAP financial information mentioned in this release is presented on a continuing operations basis, and all numbers are based on RMB, unless otherwise specifically stated. We finished the fourth quarter and the whole fiscal year 2021 with strong financial results. Total net revenue reached RMB 1.0 billion in Q4 2021, and RMB 4 billion in 2021 whole year, representing an increase of 22.6% and 58.9% year-over-year, respectively. In Q4, we achieved positive net income on a non-GAAP basis for the first time since our IPO of RMB 31.1 million. Operating cash flow from continuing operations was positive RMB 142.2 million, mainly due to strong revenue and lower sales and marketing expenses incurred.

To be fair, achieving non-GAAP profitability was helped by favorable seasonality in Q4, including the year-end shopping season. Nonetheless, the year-over-year trend is clear. The results demonstrated that our financials are steadily improving, and our business is on the right track to sustained profitability, even under the challenging regulatory environment. Moreover, Q4 results show that our strategy of doubling down on new growth opportunities is working. We continue to make good progress on multiple fronts, including the smart devices segment, B2B business, and STEAM education business. In Q4, Youdao has also been added to the MSCI China All Shares Small Cap Index, as of market close on November thirtieth, twenty twenty-one. We're pleased to be part of this widely recognized global benchmark and recognized our business performance, and growth potential. We continue to comply with the updated laws and government's policies.

We have ceased offering the after-school tutoring services on academic subjects in China's compulsory education system and completed the disposal of this business. As a result, the K-9 academic AST business met the criteria of discontinued operations and the retrospective adjustments to the historical statements of operations have also been made for the previous periods, which provides a consistent basis of comparison for the financial results of the continuing operations. I would like to thank all former teaching and operations staff for their contribution to the K-9 academic AST business in the last several years. Now let me walk you through some of the details of our fourth quarter. First, our smart devices segment kept strong momentum.

It generated revenue of RMB 317 million in Q4, up 24.8% quarter-over-quarter and 33.9% year-over-year from Q4 2020 high base. Dictionary pen sales exceeded 500,000, a new record. For the full year of 2021, revenue from the smart devices segment reached RMB 980.4 million, representing an 81.6% increase from 2020. In Q4, we entered into a strategic partnership with the Commercial Press, with the exclusive inclusion of Xinhua Dictionary in Youdao dictionary pens. In addition, many of the well-known dictionaries published by the Commercial Press will also be included in Youdao's smart devices. The integration of smart AI and classic content makes the dictionary pen a truly indispensable tool for language learning and usage.

We also kept improving our core technologies. A new feature called Writing Guide was introduced for the pro version of Youdao Dictionary Pen. Powered by our proprietary natural language processing technology, the Writing Guide feature provides personalized assessments for students' English writing, evaluating vocabulary usage, grammar correctness, and then offers suggestions for improvements. This is another novel application of Youdao's AI learning technology. Our new category product, Youdao Listening Pod, was released at the end of Q3, so Q4 was the first full quarter of sales. We're happy to say it is off to a strong start. The units of Youdao Listening Pod sold in Q4 was double that of the Youdao Dictionary Pen in the same period. In Q4, we introduced more licensed textbooks and added AI listening comprehension mock tests to the device.

We believe Youdao Listening Pod is a strong product compared with its peers from other companies, and will gain further popularity in coming quarters. Let's turn to STEAM courses. The gross billings of Youdao Weiqi or Youdao Go increased by around 130% year-over-year and over 30% quarter-over-quarter, reflecting the sustainable growth and retaining the leading position in the Go course market. We recently launched the Youdao Board Game Academy app for our learners to play Go and chess matches online with fellow learners. It matches players with similar skill levels, supports both human-to-human and AI matches, and provides high-quality quizzes for improving skills. Our STEAM courses are also gaining more recognition in the sector. We received two excellent course awards for our STEAM courses from Beijing Association for Science and Technology.

In terms of adult and vocational courses, our current strategy is to drive growth in areas that have a large addressable market and fits our expertise. Examples include graduate school entrance exam preparation and digital skills training courses. In 2021, the Ministry of Human Resources and Social Security released a working plan on enhancing digital skills, focusing on digital skills training such as artificial intelligence, big data, and cloud computing. This is a good fit for us. Gross billings of vocational education courses grew approximately 170% quarter-over-quarter in Q4. Besides, Youdao was included in the new base of adult education by Zhejiang Province Human Resources and Social Security Department. We believe adult and vocational training have a bright future, and we are patient in this area.

As for education digitalization solutions, we kept rolling out new features for our solutions and signing up new customers and partnerships. In Q4, we signed a strategic partnership with Suzhou Municipal Government to build smart education solutions in the city. Suzhou is a large and prosperous city, whose GDP is sixth among all Chinese cities, right after Chongqing. Suzhou's endorsement is a milestone for our education digitalization business. We're also dedicated to fulfilling our social responsibilities. Youdao Foreign Language Reading Corner, the public welfare project, benefited over 30,000 people. Besides, Youdao was awarded as the annual model enterprise of CSR for its special contribution to helping the disabled, and CSR China Top 100 best brand of fulfilling CSR of the year.

As we close our books on 2021, we had an eventful year, which I believe will still be special when we look back a couple of years from now. Despite the challenges, our teams were able to drive significant growth of our business at 58.9% revenue growth. Likely, more importantly, our diversified investments in smart devices, STEAM courses, and others in the last couple of years, and long-term support from our parent company, NetEase, have allowed us to navigate the changing environment relatively smoothly, and to build a stronger position for us in the market. Looking ahead, we are committed to compliance and the focus on our growth areas, including smart devices, STEAM courses, adult and vocational courses, and education digitalization solutions. Education technology is still in its early days, and we firmly believe it has a bright future.

I'd like to thank our investors for your continued support, and we look forward to a fruitful fiscal year. With that, I will turn the call over to Peng Su to give you more details on our financial performance.

Peng Su
VP of Strategy and Capital Markets, Youdao

Thank you, Dr. Zhou, and hello, everyone. Today I will be presenting some financial highlights from our 2021 first quarter and the full year. We encourage you to read through our press release issued earlier today for further detail. Gross billing increased by 37.3% year-over-year to RMB 854.5 million, or $134.1 million in Q4. 18.9% of our gross billing came from adult and vocational courses. Given the current regulatory environment and the completion of our disposal of K-9 academic AST business, more focus will be concentrated on AI and the technology-driven business, such as smart devices and the education digitalization solution. Revenue is a key metric that could reflect the business performance.

Therefore, we would not treat the gross billing of our tutoring services as our key financial measures on a going forward basis. For the fourth quarter, total net revenue were RMB 1 billion or $164.6 million. This represent an increase of 22.6% from the first quarter of 2020. Looking at this growth by segment, net revenue from our learning services were RMB 579.3 million or $90.9 million, up 20.6% from the same period in 2020. We attribute this growth to the increased revenue generated from our learning services, which were further driven by the growth in paid student enrollments during the period in 2021.

Net revenue from our smart devices were RMB 317.7 million or $49.9 million, up 33.9% from the same period in 2020, driven by the substantial increase in the sales volume of Youdao Dictionary Pen in the first quarter of 2021. Net revenue from our online marketing services were RMB 151.8 million or $23.8 million, representing a 10.2% increase from the same period in 2020. For the first quarter, our total gross profit reached RMB 445.3 million or $69.9 million, up 11.5% compared with the first quarter of 2020.

Gross margin for learning services was 51.4% for the first quarter of 2021, compared with 55.9% for the same period in 2020. Gross margin for smart devices was 30.8% for the first quarter of 2021, compared with the 39.5% for the same period in 2020. Gross margin for online marketing services was 32.6% for the first quarter of 2021, compared with the 26.9% for the same period in 2020. For the first quarter, total operating expenses were RMB 693.6 million or $108.8 million, up 5.8% from RMB 665.7 million for the same period last year.

With that, for the first quarter, our sales and marketing expense were RMB 420.4 million, compared with RMB 511.1 million in the first quarter of 2020. Research and development expense were RMB 170.2 million, compared with RMB 109 million in the first quarter of 2020. Our operating loss margin was 23.7% in the first quarter of 2021, compared with 30% for the same period of last year. For the first quarter of 2021, our net loss from our continuing operations attributable to ordinary shareholders was RMB 216.9 million or $33.9 million, compared with RMB 251.2 million for the same period of last year.

Non-GAAP net loss from continuing operations attributable to ordinary shareholders for the first quarter was RMB 168.2 million or $26.4 million, compared with RMB 238.1 million for the same period of last year. Basic and diluted net loss per ADS from continuing operations attributable to ordinary shareholders for the first quarter of 2021 was RMB 1.75 or $0.27. Non-GAAP basic and diluted net loss from continuing operations per ADS for the first quarter was RMB 1.37 or $0.21. Our net cash provided by the continuing operating activities was RMB 142.2 million, or $22.3 million for the first quarter. Turning to our full year results.

Our total revenue for 2021 increased by 58.9% to RMB 4 billion or $630.2 million.

Feng Zhou
CEO, Youdao

Net revenue from our learning services for 2021 were RMB 2.4 billion or $383.1 million, up 61.3% from 2020. Net revenue from our smart devices for 2021 grew by 81.6% year-over-year to RMB 980.4 million or $153.9 million. Net revenue from online marketing services for 2021 were up 25.6% year-over-year to RMB 593.9 million or $93.2 million. Total gross profit for 2021 was RMB 2 billion, compared with RMB 1.1 billion in 2020.

Total operating expense for 2021 increased to RMB 2.9 billion or $460.1 million, compared with RMB 2 billion in 2020. Net loss from continuing operation attributable to Youdao's ordinary shareholders for 2021 was RMB 895.4 million or $140.5 million. The basic and diluted net loss per ADS from continuing operation attributable to ordinary shareholders for 2021 was RMB 7.36 or $1.15.

Looking at our balance sheet, as of December 31, 2021, our contract liabilities, which mainly consist of the deferred revenue for our tutoring courses, were RMB 1.1 billion or $167.2 million, compared with RMB 894.2 million as of December 31, 2020. At the end of the period, our cash equivalents, restricted cash, term deposits, and short-term investments totaled RMB 1.6 billion or $247.4 million. This concludes our prepared remarks. Thank you for your attention. We would now like to open the call to your questions. Operator, please go ahead.

Operator

Thank you very much. Ladies and gentlemen, we will now begin the question and answer session. To ask a question, you may press star and then one on your touchtone phone. If you are using a speaker phone, please pick up the handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press star and then two. Our first question is from Sheng Zhong of Morgan Stanley. Please go ahead.

Sheng Zhong
Analyst, Morgan Stanley

Hey, good evening. Thank you for taking my question. Could you please provide an outlook on your learning devices growth in 2022? If you can break down to your current products and the new product pipeline, that would be great. Thank you.

Feng Zhou
CEO, Youdao

Thank you, Sheng. This is Feng Zhou. I believe that this year is going to be an inflection year for us in terms of smart devices. We have a lot of exciting work underway. We will not only drive growth, but also lay the foundation for next year and next year's growth. Now first, we are going to release new generations of our Dictionary Pen and Listening Pod products in 2022. There is a lot to do there. For example, we have just added English writing related features to the Dictionary Pen. So, it was made possible by years of R&D, and users really like them.

Expect us to add more hardware capabilities and more advanced AI technologies to help users in new scenarios, new learning cases, in the new Dictionary Pens and Listening Pods this year. Second, we expect to release more new categories of devices this year. We're going to bring to these new products our strengths, like attention to detail, great design, seamless AI, and that really works. All the strengths that we have building a Dictionary Pen to be a really popular learning product, we will bring them to our new categories of devices. Actually, there's one that's pretty close to launch.

Next month, we will launch the Youdao Smart Learning Lamp. We think a smart tabletop device like the learning lamp is a very intriguing device. It's a very interesting device to help learners in multiple ways. We have quite a few new ideas there, and we really like the ideas, and we want to introduce them to our users. In general, what fascinates me is the fact that we have only really scratched the surface in using AI to help learners learn better. With new sensors and more computing power, more data, we see a future where AI really understands the learner and makes learning orders of magnitude better. Smart devices or we like to call them AIoT devices.

AI plus IoT, Internet of Things. AIoT devices are the best vehicle, we believe, for helping us to get the AI to the user, because they allow us to really deploy these sensors, these industrial designs and the exact user interface that we want, that works best for any particular learning scenario. I wanna show you that we think the trend is becoming more and more clear. Yeah, according to 2021 China Education Smart Devices Trend Insights Report by Tencent Research Institute, the education smart devices market is expected to be close to RMB 100 billion in 2024. We intend to be a leading player in this market.

Since 2019, we have already achieved three consecutive years of triple-digit or high double-digit growth for our smart devices. In 2021, the growth was 82%. Revenue reached about RMB 1 billion. I believe we have demonstrated fast growth for us in this in this area, and sustainable growth. As I talked about in earlier calls, compared to our peers, Youdao has deep knowledge in both the technologies and the content required for the success of smart devices. Compared to many of our peers, we have also a head start in terms of supply chain build-up and also sales channel construction. We are in a very good position here as we compete for customers.

I believe the results have agreed with our view. We believe we could achieve good growth in 2022 as well. Thank you.

Sheng Zhong
Analyst, Morgan Stanley

Thank you very much, Dr. Zhou. May I follow up? A quick question. You mentioned. I remember in the Double Eleven, the learning devices, sorry, the listening devices had a very good sales momentum. Can you please quickly comment what the momentum is recently for this new product?

Feng Zhou
CEO, Youdao

I didn't get your last sentence.

Sheng Zhong
Analyst, Morgan Stanley

Oh.

Feng Zhou
CEO, Youdao

Can you repeat that?

Sheng Zhong
Analyst, Morgan Stanley

Yes, sure. About the learning device. I remember in the Double Eleven the sales was pretty good. So would you comment about the recent momentum of this learning devices, which actually was a new product for you?

Feng Zhou
CEO, Youdao

Right. Yeah. Recent trend, as you know, the seasonality of hardware products, learning devices, so we have actually multiple months in the year that are kinda key drivers of sales. Double Eleven is one of that. Also December, the shopping festival in December is also pretty good and the sales there was also good for us. The one after that would be the beginning of the semester. That is basically this month and next month.

February and March are normally the strong months. After Q2, yeah, we are looking at, you know, it's doing pretty well for us right now. You can expect that the beginning of the new semester is the one that we are looking at right now, and it's not finished yet. Yeah, so that's, and yeah, let me say a few words about the general whole year trend. Normally, the sales actually are strong in February and March.

One of the key months is the beginning of the whole school year. That would be August and September. That's normally the more stronger than February and March. Because our products are sold more online, the e-commerce shopping festivals are very important. Q4 tends to be also pretty strong. Yeah, that's the normal seasonality.

Sheng Zhong
Analyst, Morgan Stanley

Thank you very much.

Operator

Thank you. The next question is from Brian Gong of Citigroup. Please go ahead.

Brian Gong
Analyst, Citigroup

Good evening, Dr. Zhou and Jeffrey. Thanks for taking my question. My question is regarding our latest strategy and investment plan on STEAM courses, especially considering, you know, the latest regulatory environment and the policies from MOE in late January. Thank you.

Peng Su
VP of Strategy and Capital Markets, Youdao

Thank you, Brian. This is Peng Su. I will take these questions. As for the STEAM courses, right now, there's currently no law or the regulations that impact us to develop the STEAM courses. In our plan, we will smoothly enhance the investment on the STEAM courses in our business segments. Youdao insists on you know, empowering the STEAM courses with innovative technology, and it's always committed to offering the high-quality courses to our users. The purpose you know, the purpose for us to produce that high-quality courses is, for example, like Dr. mentioned, the Go and as well as the chess program.

It's not only to teach something to students, but also we expect our student could understand about the history and the culture of the Go game, as well as the chess game. They know how to play the game, and they can play with their family friend and families. In further, we hope they can make a new friend through playing the games with the others. We think about that's really something related to the fundamental of the innovation and education. That's what we think about our non-subject or STEAM courses at this moment. As Dr. mentioned, we have built up a Go app to organize or to celebrate.

to host about that online game, online game for player versus player for our students with the others. We think about that, we expect to build a kind of that online family for our students to play with the others. Go back to the. I think what you mentioned how the regulation issues, definitely we will pay close attention to the latest regulatory requirement and ensure running the business within the scope of the relevant law and regulation, obviously. We will keep our eyes open and watch closely to the updates about the regulation issues. I hope that answered your question. Thank you, Brian.

Brian Gong
Analyst, Citigroup

Thank you. That's very helpful.

Operator

Thank you. The next question is from Thomas Chong of Jefferies. Please go ahead.

Thomas Chong
Analyst, Jefferies

Hi. Good evening. Thanks, management. May I ask about how we should think about the competitive environment for our non-AST courses, such as adult education and STEAM courses going forward? Will we expect the competition will be intensified? Thank you.

Peng Su
VP of Strategy and Capital Markets, Youdao

Thank you, Thomas. This is Peng Su. For the competitive landscape issues regarding adult and vocational courses, I believe you have already read about the information on the news from the public channels regarding the several peers that have been announced to enter into this area. That definitely will be the good news for these sectors because they are also being supported by the central government regarding releasing several policies to support the growth of this and the development of this vocational education business. For our business, first is about when we think about the new business, we will think about what's the fundamental issue is about the quality of our products.

We think that will be the fundamental things and fundamental value which we can provide to our users and the students. Second thing is about we owned about that kind of the Youdao Dictionary that users tool, and we always try to leverage our advantage from our own users on the Youdao Dictionary to pass the product info as well, so pass that cloud services through that strong platform, and to help them to understood our business and what we can help them in the different sectors. Third thing is about the right now it's because of the also in the in the.

With the support of several different policies on the vocational training, more and more people are noticing the progress and growth in this area. We think the total number of users for vocational training will grow year over year. As we think about, we can be part of the top players in this area. I hope that answered your question. Thank you, Thomas.

Thomas Chong
Analyst, Jefferies

Thank you.

Operator

Thank you very much. The next question is from Linda Huang of Macquarie. Please go ahead.

Linda Huang
Analyst, Macquarie

Hi, management. Thank you very much for taking my question. I have one regarding the normalized business. Can you share with us how we should expect your normalized growth rate? How should we look at the profit margin for the remaining business, especially for 2022 and 2023? Thank you.

Wayne Li
VP of Finance, Youdao

Hi Linda. This is Wayne. I'd like to take your question. As mentioned, the K-9, the dynamic AST business was stopped in the end of 2021, and we already respectively disclosed our financial figures, our earnings for the remaining business, say continued operation business. Compared with 2020, the annual growth rate of the revenue from the continuing operations is close to 50%. The overall gross profit margin for continuing operations is around 50%. Going forward, we will concentrate more on the segment of smart devices, education, digitalization solution, and the theme and set up. Although we will not provide specific guidance on the revenue rate and their profit margin for 2022 or 2023. However, I would like to add some color on the going forward basis for this business respectively.

For smart devices, we are good at this business and already have a strong business, including but not limited to branding, technology and channel advantages when compared with those peers, new or new entrants. We are committed to invest more resources in a new category or new pipeline. As mentioned by Dr. Zhou, new pipelines are expected to be launched in the near future. We believe it helps maintain a great year-over-year growth rate of our revenue. Although our revenue base is already a bit high. We also expect a better profit margin, which is mainly contributed from the achievement of economies of scale. Second, for the business, say educational digitalization solutions. We have got certain milestone in 2021.

For example, securing strategic partnerships with the Zhengzhou, Hefei, Xiamen, and recently Suzhou to provide schools and teachers with our Youdao Smart Learning Terminal and solutions, which empower them to efficiently track student learning progress and optimize teaching guidelines. Further, the business scales were expected to enlarge. We believe we will achieve over 100% growth rate due to its relatively low business in 2021. Lastly, we also plan to invest more R&D and the marketing resources to update the product version. Therefore, a great growth rate as well as more losses expected in investing this segment. Finally, for teen and adult business, as explained by my counterpart, these segments are supported by the State Council, and we will strictly follow the regulators' guidance.

In addition, we have multiple products in the meantime such as Weiqi, Science, which increased quickly. On our end, we expect to launch more competitive SKUs to achieve faster growth. Considering the increasing user demands and the large economic scale, better profit margin are expected to achieve for this segment. Above all, we are very confident in the growth rate, in revenue and improved profit margin for the remaining business going forward. I wish this is helpful. Thank you.

Linda Huang
Analyst, Macquarie

Thank you very much. Very clear.

Operator

Thank you. The next question is from Hongyu Gao of CICC. Please go ahead.

Hongyu Gao
Analyst, CICC

Thanks for taking my questions. First, congratulations for the great financial performance. My question is, can you give us more color on the growth strategy for vocational tutoring service in future? For example, consider the policy encouraging the vocational education. Is there any chance to cooperate with government or other vocational skills? Thank you.

Wayne Li
VP of Finance, Youdao

This is Feng Zhou. Of course. We all know that the vocational training services, these are really encouraged by the government right now and it's a very interesting area. We combine that for Youdao with adult courses like English training courses into a segment. We call that adults and vocational tutoring services. Let me share with you a few points regarding the overall segment. This is traditionally a strong area for Youdao. We had very successful courses like the

Feng Zhou
CEO, Youdao

Logic English courses in the last couple of years. We have quite some experience in this area. The business is changing. Because of COVID, because of other factors. We had some challenges in last year, recent quarters. Right now we're looking at several growth areas for this sector. Yeah. One important area is still along the similar lines of the successful courses we have. One very interesting area we think is graduate school entrance exam tutoring for graduate school entrance exams.

This is interesting for us because we all know that this exam is becoming more and more popular. Over 4 million students are expected to take this exam this year. Last year was 3.7 million in 2021. Because it's such a popular exam, and we have a few years of experience in it. We found that it's an exam that students invest a lot of time and energy in, which we can really help with the vast experience we have in designing courses and also using AI to improve the learning process.

We have our team looking really seriously at this graduate school entrance exam. We have already updated the course starting recently, and also we will continue to update it throughout the coming quarters. We think it's a very promising area. Other areas that we think are really interesting are what we call the digital skills training. Yeah, things like big data and artificial intelligence application, these kind of subjects and also digital arts design and similar subjects. We think these are really helpful courses for adults to take and potentially have a much better chance of getting higher paid.

Also it's something that our teams are really familiar with and good at teaching. We are investing a lot in these courses. So far the progress have been really well. Going further, we are also working with different local governments. Recently we have cooperated with a Beijing Municipal Human Resources and Social Security Bureau. As I just talked about in the prepared remarks, we also signed a collaboration in Q4 with the Zhejiang Province Human Resources and Social Security Department. All working on providing vocational training and courses to adults and workers. Yeah.

Overall, we think it's a very good area. Right now we are focusing our efforts on doing this online. Yeah. Instead of actually operating offline schools, we are doing this online because we think online is great for us. Online is also has the benefit of that we can use our software and artificial intelligence skills in designing the learning experience. We will see that. We're currently focusing on online and we will of course keep an eye on other ways. Thank you.

Operator

Thank you. The next question is from Candice Chan of Daiwa. Please go ahead.

Candice Chan
Analyst, Daiwa

Thank you for taking my question. My question is about your customer acquisition strategy for various business segments, and also your key investment areas in 2022. How would that customer acquisition strategy be different from what we've seen in the prior years, and are we further expanding our studios or hiring more teachers in this year? Thank you.

Lei Jin
VP, Youdao

Thank you, Candice. This is Lei Jin . I will answer your question. In terms of our customer acquisition strategy in 2022, we will answer your question from the two perspectives. Firstly, for smart devices, our customer business strategy will stick to multi-channels. Online channels such as e-commerce platforms and the short video platforms accounted for around two-thirds of sales of our smart devices. We made more efforts in Douyin in Q4 and achieved a good result. We tapped the potential of offline channels at the same time. We covered Costco, Sam's Club, CITIC, and Yanjiyou stores and other offline channels for our dictionary pen and the listening pod.

To increase our product awareness, we made several viral videos that impressed users with the product features, and users are willing to share them on social media. With the multi-channel strategy, we shipped more than 500,000 dictionary pens in Q4. Secondly, as for customer experience strategy for STEAM courses, we decided to open more offline STEAM centers. Xindie Class as our first STEAM center established in Beijing in Q4 went well. The first Youdao STEAM center opened in Beijing last November, focusing on children's intellectual development, logic training, and strategic thinking, where we offer Youdao AI code programming courses, Youdao Drosophila science courses, and Youdao Weiqi. Most STEAM courses will be on our offline centers, so that our users could have a closer and a more comprehensive interaction with us.

In terms of our business, we will continue to invest and focus on smart devices, STEAM courses, adult and vocational courses, and early education digitalization solutions in 2022. Thank you.

Candice Chan
Analyst, Daiwa

Thank you.

Operator

Thank you very much. Ladies and gentlemen, that concludes the question and answer session, and I would now like to turn the conference back to management for any additional or closing comments.

Lei Jin
VP, Youdao

Thank you once again for joining us today. If you have any further questions, please feel free to contact us at Youdao directly or reach out to TPG Investor Relations in China or the U.S. Have a great day.

Operator

Thank you very much. Ladies and gentlemen, that concludes this event, and you may disconnect.

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