Hello, my name is Jean-Louis. Welcome to the DoorDash Q1 2023 earnings call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question-and-answer session. If you would like to ask a question during this time, simply press star one on your telephone keypad. If you would like to withdraw your question, again, press star one. I will now turn the conference over to Andy Hargreaves. Please go ahead.
Thanks, Jean-Louis. Good afternoon, everyone, and thanks for joining us for our first quarter 2023 earnings call. I'm very pleased to be joined today by Co-founder, Chair, and CEO, Tony Xu, and CFO, Ravi Inukonda. We'll be making forward-looking statements during today's call, including our expectations for our business, financial position, operating performance, market guidance, strategies, our investment approach, alignment with merchants and Dashers, and the consumer spending environment. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those described. Many of these uncertainties are described in our SEC filings, including our Form 10-Ks and 10-Qs. You should not rely on our forward-looking statements as predictions of future events. We disclaim any obligation to update any forward-looking statements except as required by law. During this call, we'll discuss certain non-GAAP financial measures
Information regarding our non-GAAP financial measures, including our reconciliation of the non-GAAP measures to the most directly comparable GAAP measures, may be found in our letters to shareholders, which is available on our investor relations website. These non-GAAP measures should be considered in addition to our GAAP results and are not intended to be a substitute for our GAAP results. This call is being audio webcasted on our IR website. A replay of the call will be available on our website shortly after the call ends. Jean-Louis, I'll pass it back to you, and we can take our first question.
I remind you if you'd like to ask a question, press star one on your telephone keypad. Your first question comes from the line of [inaudible] go ahead.
Hey, guys. Thanks for all the color. I guess I had two questions. The cohort data for new verticals looks great. Just a clarification. That shows subsequent purchase frequency just in grocery and convenience, and these folks are also purchasing for restaurant as well. Is that correct? Are we at a point where we can maybe put a flag in the ground and talk about how much GOV or how many users are in things like grocery and convenience? The second question is, some of your peers have talked about linearity in the quarter getting a little stronger exiting the quarter compared to January because of pandemic effects. Is that also what you guys saw? Just trying to reconcile that with the 2Q GOV guide. Thanks a lot.
Yeah. Hey, Ross. Tony. I'll start with the first question, and then I'll let Ravi chime in on the second question. I think your first question really was around the performance and the strength of the cohorts in our new categories. It, I mean, the answer to your question is yes. I mean, the retained new cohorts are certainly stronger than previous cohorts. A lot of this has to do with improvements in product quality, so adding selection players like ALDI. We now, you know, are, we now serve 20 plus of the top grocers in the U.S.
Number two, we're also improving the quality of the experience itself, making sure that we are more accurate, both in the filling of the carts, the ability to perfect the substitution experience when the items that we shop for are not inside the store. We're also doing this with greater convenience by allowing you more choices of whether you want this delivered in 30 minutes, whether you want it delivered a bit later in the day. For all of those reasons, that's why you're seeing the cohort performance improve in new categories.
Hey, Ross. On the second question, you know, consumer engagement and spending on the platform continues to be very strong. You can see that in our strong Q1 results, as well as the double-digit growth rate that we've driven, you know, consistently for the last two years in a row. I'm not gonna comment on the month to month, but, you know, it continues, order frequency continues to be very good. In fact, it's an all-time high. Retention continues to be very strong in the business. Retention this past quarter is higher than the prior quarter. We feel very confident about the input metrics we are seeing in the business, and I feel very good about the guidance for Q2.
Thank you. Your next question comes from Deepak Mathivanan from Wolfe Research. Please go ahead.
Great. Thanks for taking the questions. Tony, wanted to ask about your efforts on groceries verticals. It's still in early stages for you, but do you feel like you have the operating model sort of nailed down at this point? Perhaps maybe talk about strategically what are the next steps in kind of scaling this, you know, huge opportunity. Then, second one maybe for Ravi, it was nice to see the outperformance on EBITDA, but Prabir's always talked about profitability being the output metric, you know, based on the level of investment that you could make. Were there any sort of, like, strategic changes in your approach to, you know, investment areas in 1Q or for thinking for 2023? Maybe touch on, you know, areas where you're seeing nice returns on investment areas currently as well. Thank you so much.
Yeah. I'll start with the first question, which really was around grocery and the performance there. I mean, you're exactly right. I think, you know, both in terms of the numbers that we saw as a business collectively at the top and the bottom line, I mean, you're seeing continued growth, certainly in the core restaurants business, even faster growth in businesses like grocery, and you're seeing improvements in the unit economics of all of our business lines altogether, including, you know, things happening overseas as well. I think that's really what's reflected in the performance of the quarter.
You know, specifically on grocery, while I think that we've made, I mean, tremendous strides, we continue to, you know, grow faster than others and continue to gain share, I think there's still a long ways to go, you know, from the perspective of building the product. I mean, if you look compared grocery penetration, in terms of online delivery in the U.S. relative to, say, online delivery of restaurant food, I mean, it's substantially lower by multiples.
I think that's because the offline experience is still superior to the online experience, which means, you know, we have a long way to go to making sure that we can make the quality of the experience perfect, meaning you get exactly what you ordered, that you can get it from all the places that you want deli-delivery from, and that the prices are affordable or what you would expect to pay in store. I think there's a long ways to go between where we are today and where we will be in the future, but I'm very, very proud of the progress that the team has made.
Deepak, to your second question, you know, nothing has changed in terms of how we think about our investment philosophy. What you're seeing in Q1 is a combination of a few factors. Obviously, as you commented, we had GOV upside in the business, which drove some of the EBITDA upside in the business. When I look at the various lines of business, our core restaurants business is growing. Even at this scale, it's continuing to grow quite nicely, strong and stable growth for the last several quarters in a row. The profitability of that line of business is continuing to improve. Our investment areas, both new verticals and international, had a very strong first quarter. Growth has been strong. We continue to gain share in both areas, as well as margins have improved both sequentially as well as annually.
If you combine that with the discipline we've had on our operating expenses, where OpEx was flat for the last three quarters in a row, that's giving rise to some of the EBITDA upside that you're seeing in the business. You know, that said, we are constantly looking to reinvest back in the business, but there's gonna be times when there's not gonna be any efficient investment, and it's okay for us to have that drop to the bottom line. In general, our philosophy is to continue to drive efficient growth while being, you know, disciplined with our investments, and one of the discipline parameters that we use is the EBITDA guidance that we've given.
Thank you. Your next question comes from the line of Bernie McTernan of Needham & Company. Please go ahead.
Great. Thank you. Maybe just a general question, how you guys are thinking about the opportunity for generative AI for DoorDash. I know AI's probably been integrated in the marketplace for quite some time, but any new opportunities that are being opened up. Second, restaurant-specific partnerships like the recently announcement with Starbucks, how important are those for driving both GOV and contribution profit per order and just any way to frame the benefit there? Thank you.
Sure. Bernie, maybe I can take both. It's Tony. On the first piece, you know, around generative AI, I mean, certainly this is its coming out moment, right? I think it's super exciting, you know, both as a technologist as well as, you know, a user of, you know, the product, but also in terms of just seeing how fast developers are, you know, candidly making changes every day. You know, I think for us, it's important to remind ourselves, you know, our purpose.
Our purpose is really to build the defining local commerce company, which means that, when you have two battles going on, the battle for bits and, you know, digital attention and the battle for atoms, we very much are in the camp of the second category of making sure that we can win that battle. Very much the focus still remains to make sure that we are, you know, the highest quality last mile logistics network and making sure that that asset is the most useful and most attractive, you know, as we think about how it interfaces with digital assistants in the future. That said, you know, we are absolutely already running different experiments internally with some of the latest models that have been published when it comes to generative AI.
I mean, I think it has great promise for achieving productivity gains and doing especially a lot of the manual work that we have to do when we try to digitize the physical world and build the catalog for every city. I think it has a lot of promise for making the consumer experience, shopping experience a lot easier as well by reducing friction. I think you should expect a lot of fun things to come in the future and we'll be a big part of that. I think your second question really was around, you know, adding restaurant selection and especially with companies like Starbucks joining the platform. I mean, certainly this has always been a big part of building our products, right? I mean, for us, it's always about improving selection and adding to what customers want.
It's about certainly increasing the quality of the delivery experience, improving the affordability of our service, as well as the customer support. Selection has always been key to making sure that we can give customers what they want. Bringing on Starbucks is something that we're super excited to do. We look forward to even more partnerships.
Thank you. Your next question comes from the line of Michael McGovern, Bank of America. Please go ahead.
Hey, guys. Thanks for taking my question. I had two. First was about, I've noticed in the application a lot of types of advertising and promotion of the new service where you will pick up UPS and FedEx packages and deliver them for customers. I was just wondering what the, you know, high level strategy is around that service, because it seems to be, you know, really differentiated from what your other services are, so a cool new feature.
secondly, I noticed that there's a bit of a recent redesign in the layout of the interface on the application, and I really like it because it seems to it's much more seamless in reordering things that you've ordered in the past. I was wondering if that was kind of a focus with this recent redesign? Thanks.
Sure. Hey, Michael, Tony. I'll take both of those questions. On the first, around package pickup and delivery, yeah, it's certainly something that we're very excited about. You know, I think at DoorDash, it's really important to, again, recognize what we're trying to do. What we're trying to do is to make sure that we can help any physical business grow and connect as many possible physical businesses with as many possible consumers. It doesn't matter necessarily, you know, which direction in which travel is occurring in terms of those connections. So for us by, you know, having achieved, for instance, in the United States, the greatest order density, we just have a lot more flexibility in terms of the choice of problems that we can solve for a lot of these customers.
One of those problems that we had heard about was this, you know, notion of solving, you know, returns and some of these, you know, package orders that you're kind of alluding to. It's really something that's very early stage. You know, like we run many new things at DoorDash all the time in the hope of, you know, solving increasingly higher customer expectations. This is one of them, and we're excited about, you know, where things are right now. There's a lot of these things happening always at DoorDash. On the second question on some of the improvements with respect to reordering, we're always trying to reduce friction, you know, when it comes to the ordering experience.
You know, certainly reorders are very popular amongst, in particular our most engaged consumers. There's a lot of things that we're trying to do to the app. We're trying to make it faster. We're trying to reduce the number of bugs. We're trying to make sure that you can find exactly what it is that you want, that you can, you know, discover new things that might be enticing. There's a lot of things that we're trying to do to always improve the experience. And it's always in with the mission of reducing friction.
Thank you. Your next question comes from the line of Michael Morton of MoffettNathanson. Please go ahead.
Thank you. I had a quick question on advertising. I was wondering if you could speak to the adoption rate you're seeing. It sounds to us like SMBs are the early adopters. Would love to hear some details about the larger QSRs and their interest in the advertising platform. Just a last question, if you would be interested, any additional details maybe around bookings growth in new verticals, or just to help us think about how that business is progressing. Thank you.
Yeah. I'll start on the first question around ads. I'll let Ravi take the second question. With respect to, you know, advertising, I mean, you're right. We're off to a pretty great start and it's a fast clip, especially given the high standards that we're trying to put out for ourselves, which is, you know, on the one hand, we certainly have to meet the goals and create best-in-class return on ad spend for advertisers and merchants. On the other hand, we also have to achieve, you know, the best possible consumer experience where there is, you know, little to no degradation in terms of what consumers expect to see.
This is hard to do because I think it's really important to remember that with any marketplace business, and certainly, you know, any desire to build an ads business, the most important thing is the engagement of the marketplace. This is something that I'm really proud that our teams have balanced extraordinarily well, even though they've kept pace with, you know, I think the demands of what we see from advertisers, which is they wanna run more ads. We have to do that again in a very pro-consumer way. We're seeing the demand, you know, on the advertising side from candidly every segment of merchants, whether. This goes for CPG companies in addition to the restaurants as well.
We're very excited that SMBs have found this to be a very capital efficient way to grow and effectively serve as their marketing department in some cases, all the way to, you know, the largest brands in the world that you've heard of that have the biggest budgets in the world, that are finding, you know, a very, very large incremental use case when they work with the largest local commerce platform.
Michael, just to add, to what, you know, Tony talked about and to your specific question on the second one, our ads business is growing. It's growing quite nicely. It's actually having an impact on our net revenue margin as well. Our view for what that business is gonna be is included in our EBITDA guidance, you know, for the rest of the year.
Thank you. Your next question comes from the line of Mark Mahaney of Evercore. Please go ahead.
Hi, guys. This is Ian Peterson on for Mark. It'd be great if you could just provide us an update on DashPass and any engagement trends you can share there, both in the U.S. and also the subscription business in international as well with Wolt. Thanks.
Hey, Ian, thanks for the question. DashPass, you know, came off of another great quarter, both in terms of signups as well as subscribers. You know, for us, the way we think about DashPass is, you know, anything that you want in your city, you could get it for $10 a month, whether it's pet food, whether it's retail, whether it's grocery, whether it's convenience. That's a very compelling, you know, value proposition for us. What we're seeing is as we're continuing to drive the overall product quality up, as we're making the product more affordable, as we are driving the selection up, that's driving to more and more consumers graduate to DashPass. That's driving the strength in the business, both, you know, domestically as well as internationally.
We're very comfortable with the progress we've made. Q1 was a very strong quarter for DashPass for us.
Thank you. Your next question comes from the line of Andrew Boone of JMP Securities. Please go ahead.
Hi, guys. Thanks for taking my question. I wanted to ask about Europe. It feels like you guys took share internationally. Can you talk about what you're seeing competitively and what's leading to greater traction? Ravi, I wanted to follow up on an earlier answer that you gave about contribution margin improving. It sounds like you're now willing to drop more to the bottom line. Can you just talk about the pace of investments as it relates to new verticals? Is it just that the new verticals maturing, or are you guys slowing down on any initial growth initiatives that may be more loss-making? Thanks so much.
Yeah. I'll start on the first question, which was around Europe and the competitive position. I think, you know, this is a great place to remind ourselves of a lot of the investment thesis we had behind teaming up with Wolt, who runs the majority of, you know, the markets outside of the U.S. for DoorDash. Really, you know, the first thesis was that when you have the highest retention and frequency of engagement, that that is what will really allow the most capital efficient growth, especially in a category that has very long runaways left. That's really what we've seen in terms of the execution of the Wolt business.
I mean, even against difficult comps with, you know, Omicron of Q1 of last year, you see Wolt, you know, growing tremendously quickly year-on-year, and certainly outpacing, you know, the rest of the class. I, I think that a lot of that again happens to do with the strength of the engagement of the consumer that Wolt has been able to build, and it's a reflection of the product quality. Especially as Wolt now, you know, introduces some of their newer products with Wolt+, which is its, you know, DashPass equivalent, as well as, you know, some other products that it's borrowed from, you know, learning from the DoorDash US business, I think we're only gonna see more growth in years to come.
Andrew, to your second question, you know, when I think about the contribution margin improving, I think of it in terms of two dimensions. One is the core restaurant business that's growing, it's growing quite nicely, as well as improving in terms of profitability. When I look at the investment areas, when I think about the capital allocation, I look at it across two vectors. One is does the product and investment have strong product market fit in terms of consumer demand? As well as the second one is, are they progressing in terms of unit economics? What you're seeing in Q1 is both new verticals as well as international, they're growing, they're growing quite nicely. They're gaining share in both of the areas, as well as the margins are improving both sequentially as well as annually.
If you combine that with the fact, especially on the new vertical side, we have a structural advantage where we have a network of consumers and dashers already built out, that's giving rise to some of the efficiency gains that you're seeing in the business, which is naturally translating into margin improvement. You put both of those businesses together, you have these businesses that are growing, they're growing nicely, the margins are improving, as well as the core underlying fundamentals are improving. It has all the similarities of what we saw in the restaurant business very early on, and we have strong conviction that if we continue to execute well, these two areas are gonna be drivers of strong free cash flow generation for us.
Put a different way, we're not slowing down any investments. It's the businesses are just growing top and bottom line, and that's what you're seeing in terms of the flow through towards the results.
Thank you. Your next question comes from the line of Brian Nowak of Morgan Stanley. Please go ahead.
Great. Thanks for taking my questions. I have two. The first one, I wanted to ask about how you think about the runway for new user growth in the U.S., and sort of what type of user growth are you thinking about in the full year guide to grow new people to come to the platform in the U.S., and how do you do that at this point, kind of where we are in penetration? The second one on Wolt. You've had the asset now for quite a while. It's been executing at a pretty high clip. Tony, what have been one or two of the biggest surprises to you about Wolt that maybe you didn't even appreciate when you, when you acquired the asset?
Sure. Hey, Brian. Yeah, I'll take both questions. You know, on the first question about user adoption, you know, I think sometimes, it's just important to remember that it's no different in acquiring users versus, you know, getting users who may have tried the product to use the product more often, which is we just have to improve the product. Whether that means we didn't have the right selection to attract a customer, you know, in that moment or that occasion, the right pricing, the right, you know, speed and or quality of delivery, or we messed up on customer support. I mean, those are the building blocks of how we win any customer.
I think the fact that people eat 20- 25 times a week is really frankly why I think there's such a large runway left for growth. It's not necessarily about, you know, can you serve all of the users and where are we on that journey? That's, you know, one part of it, you have to multiply that by 20- 25 times per week and that potential. That's at least how it works in my brain, and to me it's the same of whether we wanna go attract a new user or just win a new use case or an incremental use case of the 20- 25 occasions per week that a customer is eating, and we know that that happens all the time. That's the first question.
On Wolt, which I believe is your second question, I mean, I would say a few things that I've come to appreciate even further. I think first is really their ability to compete in a very capital efficient way has been I think just really interesting and unique. I mean, I think sometimes, especially now as DoorDash is generating more and more positive free cash flow, it's almost easy to forget, you know, when some of the constraints were even tighter and the budgets were a lot smaller. I think it's been really impressive to watch what Wolt can do, I think, in that regard.
That's really a testament to the team and the ability to just always focus on the product to make sure that we can keep increasing the retention and the frequency of the experience, such that that's how we will actually outcompete and, you know, both and make good investments, not just this year, but for years to come.
I think the second is more a comment around maybe the market, which is, you know, in a lot of these European markets, I think we maybe sometimes, because we live in the U.S. or maybe we live in other countries where e-commerce has been a bit more at the forefront, or just has had longer to adopt for users, that a lot of these countries are just kinda having a lot of the physical stores come online for the first time. That's true certainly for restaurants, but also outside of restaurants. I think a lot of the fast growth that you're seeing by Wolt is their ability to serve, you know, all of the categories.
In very much, you know, the same goals that DoorDash has to become the local commerce, you know, company, Wolt wants to do the same thing in all of its geographies. I think that shared mission is really what allows us to work really well together.
Brian, just to the specific question on the guidance point itself, we do expect to grow both users as well as order frequency, and that's baked into our guidance that we have given.
Thank you. Your next question comes from the line of Youssef Squali of Truist Securities. Please go ahead.
Great. Thank you. I have two questions as well. Just on the guidance, Ravi. Again, if I look at the GOV, the total market GOV, it looks like at the midpoint, growth is in low 20s. If I look at the last nine months, last three quarters, it was really more like 29 or 30%. Is there anything related to maybe Wolt annualizing now that's kind of causing that number to decline, or is that just out of kind of lack of visibility potentially considering the macro, et cetera? Anything there would be really helpful. I guess as you look at the free cash flow, certainly your execution has been pretty impressive.
How should we be thinking about timing, to hit positive free cash flow for the non-restaurant business on the back of just the stronger top line? Has that timing kind of shortened? Thank you.
Yeah, Youssef, let me start with the first one. You know, on the GOV itself, a couple of points here. You know, I mentioned earlier that, you know, consumer engagement continues to be strong. You know, when I look at both retention as well as order frequency, I feel very optimistic about the signals that we are seeing in the business. That's what's giving us confidence to, you know, bump up the GOV guide, you know, for the rest of the year. To your specific point on the growth rate comp itself, we do, lap the Wolt acquisition in June, so you're seeing an impact of that, you know, in the second half of the year.
In terms of your second question, you know, on free cash flow, you know, in terms of when I look at the new verticals business in Q1, it had a very strong first quarter, both in terms of growth as well as, you know, improvements in margin. Underlying, you know, what we are seeing in the business is as we continue to improve the quality, as we are continuing to make the product more affordable, that's driving not just top line growth, but also we are seeing efficiency in the business, and that efficiency is contributing to the improvement in margin. You know, on the absolute dollar basis, you know, we're not gonna comment on it, but, you know, I feel good about the investment levels, and that's included in our EBITDA guidance for the rest of the year.
Thank you. Your next question comes from the line of Ron Josey of Citi. Please go ahead.
Great. Thanks for taking the question. I have two. Tony, in the letter you talked about double-digit improvements in grocery quality and efficiency metrics. Can you just help us understand, you know, what these improvements were to drive the improvements in overall quality and efficiency? Any insights would be helpful. Ravi, just a quick clarification on contribution margins. You know, last year I think we saw convenience as a vertical become variable contribution positive, I'm wondering if other newer verticals are contributing here, given the structural advantage that you talked about. Do you expect perhaps grocery or alcohol or others to start delivering at least variable contribution margins by the end of this year? Thank you.
Yeah. Hey, Ron.
On the first question around, you know, the improvement in the product quality and grocery, you know, a big part of this, you know, stems from the fact that today physical stores, grocery stores that is, don't always know exactly what's on their shelves. That's quite a hard problem to solve for a variety of reasons. We could literally go on for hours to talk about all of the different reasons. That's the problem that we've gotten better at in terms of, you know, making sure that we can get you exactly what you ordered. I'm not saying we're perfect, and I mentioned, you know, I think to an earlier question, that we're still a long ways to go in terms of where I wanna see, you know, this product experience.
I think we've made tremendous strides in the, you know, two years that we've been doing this. I think as a result of that, you're seeing increases in the cohort engagement that we talked about in the letter. That's showing in, you know, therefore both... basically a capital efficient way to grow because to me, the most, you know, the best way to achieve capital efficiency is through improvements in product quality. I think that, you know, that was a very nice 1-1 correlation that we saw. And that really stemmed from, you know, many quarters of work that showed up in some of the results in this quarter.
Ron, to your second point, right? Like, just to add on to what Tony said, some of the quality improvements that we are driving in the business is also resulting in the efficiency gains. Your third party convenience that you talked about is variable, you know, profit positive, and it's continuing to improve. All categories, you know, within our new verticals umbrella, whether it's grocery, our DashMart business, you know, third party convenience are improving. We feel good about the progress. We talked about in the letter overall on a margin basis, our new verticals is improving both sequentially as well as annually.
Thank you. Your next question comes from the line of Rohit Kulkarni of Roth MKM. Please go ahead.
Hey, thanks for taking my questions. One on AI. I know generative AI is on top of every investor's mind, but I guess just internally speaking, maybe talk about longer term, how are you thinking about using AI to improve productivity of engineers, marketing salespeople? Structurally, do you feel kind of DoorDash and all Silicon Valley companies are going to be much more profitable as they start to figure out applying AI to all the internal processes? Maybe they become the first, you know, wave of adopters of these productivity tools. Second question is on just new vertical margins. It's been a couple years since you have had these new verticals, and it feels that they're starting to pull ahead the overall margin profile.
Maybe just structurally, can you talk about the various puts and takes between the core restaurant most profitable business versus all the new verticals as you start kind of layering on the incremental profits from them? How we should think about the overall profitability, steady state as such?
Yeah. I'll take the first question. Maybe Rohit can take the second. You know, with respect to, you know, AI and its ability to, you know, change the trajectory of some of these functions that you asked about in the question. Look, I mean, I think it certainly, you know, represents the promise for a lot of productivity gains. In terms of how those productivity gains will be expressed in terms of financial results for a company, I think that's very hard to estimate. On the one hand, you know, you're gonna have, you know, the same number of people who can hopefully do more with what they have with now more advanced tooling. On the other hand, you have to not forget the customer. The customer's expectations are always gonna go higher and higher and higher.
You know, take coding for instance. The number of engineers, you know, almost never seems to be enough in terms of what the demand for engineering talent is, as well as just frankly like the number of things to build. I think that you're gonna have kind of two forces competing for this. One is the productivity gains, which I, you know, certainly would expect to see. On the other hand, I also believe that customer expectations always go in one direction, which is higher and higher and higher. I think the balance of the two will be what all of us will be going through.
Hey, Rohit, on your second question on margins. You know, the way at least I think about it is, you know, our core restaurants business is growing as well as improving in terms of overall profitability. We still are a small, you know, portion of the overall sales for the restaurant industry. We continue to invest behind that business 'cause it's important that we continue to invest behind quality, invest behind making the product more affordable, 'cause that's gonna drive, you know, long-term growth in that business. Secondly, on new verticals, what we're seeing is, you know, some of the quality improvements that, you know, Tony touched on earlier in the previous question, that's driving, you know, efficiency in the business. That business as a whole is improving in terms of margin, you know, both, you know, sequentially as well as annually.
The market there is very large. We are still, you know, under-penetrated, and I think if we continue to improve the overall product, that's gonna drive, you know, long-term free cash flow generation for us. It's a business that we're gonna continue to invest in and continue to improve the product experience for our, you know, consumers, merchants, as well as Dashers.
Thank you. Your next question comes from the line of Eric Sheridan of Goldman Sachs. Please go ahead.
Thanks so much for taking the questions. Maybe two quick ones if I can, squeeze in. First, you know, when you look out over the landscape in 2023 and beyond, what do you continue to see as some of the key investments you need to make on the merchant side of your platform that will continue to drive more merchant growth, more merchant adoption and where you can gain deeper relationships and market share of the merchant side? That'd be number one. Number two, when you look further out, how should we be thinking about you making the app more shoppable, for lack of a better term?
You know, we talked on the last call about increasing velocity and order volume, among your user base, and I'm just curious, given all the direct traffic you have to app, how you think about overlaying all the SKU diversification you've built on possibly driving greater levels of frequency and app across all those SKUs? Thank you.
Hey, Eric, I'll take both of those questions. You know, on the first question with respect to merchants, I mean, Basically, the short answer is that we're gonna have to solve more and more of their problems in order to work more and more deeply with them, with the goal of helping them improve same-store sales and profitability. You know, sometimes these things take swings, right? I mean, take for example, if we can span out a little bit, in the years of 21 and 22, particularly when consumers were roaring back inside stores, there was a big focus for merchants to make sure that they can staff up to meet that in-store demand and they, you know, needed to take maybe the gas pedal off of digital for a bit.
You're starting to see some of this now swing back. For instance, as these merchants are lapping those years of in-store growth, and they're now returning back into investing, into their digital channels. I think you're gonna see, you know, these kinds of ebbs and flows, but I think all of this is really in the name of how do we build enough tools and products for merchants to better understand their customers, better engage with those customers, build long-term relationships with those customers, do it through the first party channel, and, you know, whether that's being powered with products like DoorDash Drive and Storefront or the third party DoorDash, you know, platform in the marketplace.
I think there's a lot there that we're gonna have to continue to do to just solve more and more problems because just like consumer expectations grow, merchant expectations grow too. I think they're always gonna be on this, when you're a business owner, particularly if you're, you know, if you're like, you know, my mom or a single store owner, you're gonna have 50 things you're thinking about. At the end of the day, you're always thinking between growth and profitability and that dynamic. Your second question is, you know, I think how do you make the app more shoppable? I think it's a phenomenal question. I mean, I think it's gonna be. It's certainly the endeavor that we're marching on, where we are becoming more and more of a multi-category destination.
I mean, you see this certainly in the numbers, and you see this, I think even in the fact that we're now acquiring more new customers into the grocery and convenience sectors more than anyone else, and for the first time. I think, you know, that is, you know, telling us that customers expect DoorDash to be able to deliver upon those experiences, whether they're coming in and trying to buy a baseball bat from DICK'S Sporting Goods or trying to buy, you know, a pound of lettuce from a grocery store. We're doing lots of things right now. We're improving the catalog. We're making sure that there's improvements to search. We're making sure that we can create an item-based shopping experience.
There's lots of things that we have to do in order to catalog digitally the physical world and then present that catalog in concert with our merchants so that it makes sense to the consumers and that they can achieve the merchants goals too. I mean, this is the, you know, delicate and very important responsibility that we have to make sure that DoorDash can work for everyone. If it can work for everyone, then we believe the results will be something that we're proud of.
Thank you. Your next question comes from the line of Lloyd Walmsley of UBS. Please go ahead.
Thanks. Two questions on just some of the numbers, if I can. First, just if we look at sales and marketing, it looked like growth there, stepped up a bit from 4Q to 1Q. Wondering if that's kind of a newish normal. Similarly, we saw a nice step up in gross profit margins. Wondering if that, if we should be thinking about that as a new level or just continuing to expand there. Thanks.
Yeah. Hey, Lloyd. I'll take the gross margin one first. You know, in the last call, I mentioned that 2023 gross margin was gonna be higher than Q4 level. That's exactly what you're seeing in the business. You know, a few factors at play here. Over the last year and a half, we've driven a number of improvements on the product side, which has made our logistics engine more efficient, and you're seeing that leverage come through in terms of Dasher cost per order. Quality has been a key priority for us. What we've noticed is as we continue to work on quality, that's driving retention higher. We are seeing the benefit in terms of growth as well as lower credits and refunds cost.
That combined with, you know, our ads business, which I mentioned earlier, that's growing, that's also having an impact on our margin. You know, that said, you know, we don't operate or run the business to a specific margin target. Our goal is to invest flexibly across the P&L in order to be able to drive efficient growth. To your second question on sales and marketing, Q1 was a strong quarter in terms of, you know, top line volume for us. In order to support that volume, we had to acquire more Dashers. That's the result of your Dasher acquisition cost going up, which is driving sales and marketing higher. That said, I would not read too much into the volatility.
If you take a look at over the course of the last year, we've driven a ton of leverage on sales and marketing, you know, all from product improvements that we've made. I do expect there to be more leverage on the sales and marketing side. That view is, you know, included in our EBITDA guidance that we've given.
Thank you. Your last question comes from the line of John Colantuoni of Jefferies. Please go ahead.
Great. Thanks for taking my questions. Curious to dig a little bit into DashPass member adoption of new verticals like grocery, retail, and convenience, and how that compares to non-members. Related to that, we know DashPass members order more once they become members and order more than non-members. I'm curious to hear if you're able to provide any color on how these upticks in frequency vary across verticals. Do grocery or retail orders increase even more than restaurant orders after a user becomes a member? Thanks.
Hey, John, it's Tony. I'll try to answer your questions.
You know, I don't think we run the business that way, in the sense that we're trying to necessarily steer a customer into one category or the other. Instead, what we are trying to do is we're trying to build the best in class experience within each category and then allow the customer to choose which one of those e-experiences make the most sense for them for that particular shopping occasion. Then DashPass, to your point, is something that we can stitch across to provide the greatest possible value because we're gonna give you everything inside your city within that DashPass membership. I don't think that we're trying to necessarily steer people one way or the other.
You know, I think it's probably intuitive that prepared meals, something like restaurant food is gonna have the highest frequency. That makes sense because we eat 20- 25 times a week, which is, you know, the highest possible shopping category that we have relative to other categories. You know, that said, I mentioned earlier or to an earlier question that we now are attracting more new customers into the industry outside of restaurant food than anyone else. People are now coming to DoorDash for the first time, not shopping for restaurant food, but also shopping for, you know, their grocery items, their liquor needs, their retail items, et cetera and et cetera.
I think this is just one of those things where as long as we continue to build the best possible shopping experience within each category and then stitched across the categories, and then overlay that with the value of DashPass, we'll be in a good position.
Thank you. There are no further questions at this time. This concludes today's conference. You may now disconnect.