Direct Digital Holdings, Inc. (DRCT)

NASDAQ: DRCT · Real-Time Price · USD
2.400
-0.170 (-6.61%)
At close: Jul 29, 2026, 4:00 PM EDT
2.550
+0.150 (6.25%)
Pre-market: Jul 30, 2026, 4:53 AM EDT
Market Cap1.78M -65.2%
Revenue (ttm)33.22M -31.0%
Net Income-26.93M
EPS-126.45
Shares Out 743.40K
PE Ration/a
Forward PEn/a
Dividendn/a
Ex-Dividend Daten/a
Volume23,315
Open2.560
Previous Close2.570
Day's Range2.400 - 2.590
52-Week Range2.170 - 172.700
Beta5.30
AnalystsHold
Price Target8.00 (+233.33%)
Earnings DateAug 7, 2026

About DRCT

Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company’s platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was foun... [Read more]

IPO Date Feb 11, 2022
Employees 73
Stock Exchange NASDAQ
Ticker Symbol DRCT
Full Company Profile

Financial Performance

In 2025, Direct Digital Holdings's revenue was $34.69 million, a decrease of -44.30% compared to the previous year's $62.29 million. Losses were -$23.36 million, 274.6% more than in 2024.

Financial Statements

Analyst Summary

According to 2 analysts, the average rating for DRCT stock is "Hold." The 12-month stock price target is $8.0, which is an increase of 233.33% from the latest price.

Price Target
$8.0
(233.33% upside)
Analyst Consensus: Hold
Stock Forecasts

News

Orange 142 Drives Performance Marketing Success for the Tucson Festival of Books

New case study highlights how audience-first performance marketing generated more than 6,000 meaningful conversions for one of the nation's largest literary festivals AUSTIN, Texas, July 28, 2026 /PRN...

1 day ago - PRNewsWire

Direct Digital Holdings Proxy statement: Proxy filing

Direct Digital Holdings filed a proxy statement on June 29, 2026, providing details for shareholder voting and corporate governance matters.

4 weeks ago - Filings

Direct Digital Holdings Slides: Investor presentation

Direct Digital Holdings has posted slides in relation to its latest quarterly earnings report, which was published on June 26, 2026.

4 weeks ago - Filings

Direct Digital Holdings Proxy statement: Proxy filing

Direct Digital Holdings filed a proxy statement on June 23, 2026, providing details for shareholder voting and corporate governance matters.

5 weeks ago - Filings

Ohad Harlev Appointed to the Board of Directors of Direct Digital Holdings

HOUSTON, June 4, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings," "DDH," or the "Company"), a leading advertising and marketing technology platform operati...

7 weeks ago - PRNewsWire

Direct Digital Holdings Registration statement: Registration filing

Direct Digital Holdings filed a registration statement on May 21, 2026, providing details about a securities offering with the SEC.

2 months ago - Filings

Direct Digital Holdings Earnings Call Transcript: Q1 2026

Revenue and net loss both declined year-over-year, but gross margin and adjusted EBITDA improved. The launch of Ignition+ and a streamlined digital advertising focus position the business for scalable growth, with ongoing cost control and strategic expansion plans.

2 months ago - Transcripts

Direct Digital Holdings Earnings release: Q1 2026

Direct Digital Holdings released its Q1 2026 earnings on May 11, 2026, summarizing the period's financial results.

2 months ago - Filings

Direct Digital Holdings Quarterly report: Q1 2026

Direct Digital Holdings has published its Q1 2026 quarterly earnings report on May 11, 2026.

2 months ago - Filings

Direct Digital Holdings Reports First Quarter 2026 Financial Results

HOUSTON, May 11, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating throu...

2 months ago - PRNewsWire

Direct Digital Holdings to Report First Quarter 2026 Financial Results

HOUSTON, May 7, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating throug...

2 months ago - PRNewsWire

Orange 142 and Emerald Isle Realty Earn Gold and Platinum at 2026 Hermes Creative Awards for Search and Social Excellence

Campaigns helped Emerald Isle Realty achieve measurable business outcomes AUSTIN, Texas, May 6, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRC...

3 months ago - PRNewsWire

Direct Digital files to sell 20M shares of Class A common stock for holders

17:14 EDT Direct Digital (DRCT) files to sell 20M shares of Class A common stock for holders

3 months ago - TheFly

Direct Digital Holdings Registration statement: Registration filing

Direct Digital Holdings filed a registration statement on April 29, 2026, providing details about a securities offering with the SEC.

3 months ago - Filings

Direct Digital Holdings Inc trading halted, news pending

19:50 EDT Direct Digital (DRCT) Holdings Inc trading halted, news pending

3 months ago - TheFly

Direct Digital announces reverse stock split

Direct Digital (DRCT) Holdings announced a 4-to-1 reverse stock split of all classes of its common stock. The company expects the Class A common stock to begin trading on a…

3 months ago - TheFly

Direct Digital Holdings Announces Reverse Stock Split

HOUSTON, April 23, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating thr...

3 months ago - PRNewsWire

Direct Digital price target adjusted to $8 at Benchmark to reflect stock split

Benchmark adjusted the firm’s price target on Direct Digital (DRCT) to $8 from $2 to reflect the recent stock split and keeps a Speculative Buy rating on the shares. It…

4 months ago - TheFly

Direct Digital Holdings Earnings Call Transcript: Q4 2025

Buy-side revenue surged 28% in Q4, offsetting sell-side declines, as operational streamlining and the launch of Ignition+ positioned the company for break-even performance by H2 2026. Cost reductions and capital restructuring are underway, with ongoing efforts to maintain NASDAQ compliance.

4 months ago - Transcripts

Direct Digital Holdings Earnings release: Q4 2025

Direct Digital Holdings released its Q4 2025 earnings on April 7, 2026, summarizing the period's financial results.

4 months ago - Filings

Direct Digital Holdings Slides: Q4 2025

Direct Digital Holdings has posted slides in relation to its Q4 2025 quarterly earnings report, which was published on April 7, 2026.

4 months ago - Filings

Direct Digital Holdings Reports Fourth Quarter and Full Year 2025 Financial Results

Fourth Quarter 2025 Buy-side Revenue Increased 28% Fourth Quarter 2025 Consolidated Revenue Decreased 7% Reduced Operating Expenses by 12% in Q4 2025 Compared to Q4 2024 and by 18% in FY 2025 Compared...

4 months ago - PRNewsWire

Orange 142 Finds Short Travel Videos Earn Four Times the Views on TikTok

January analysis snapshot shows saves and shares drive early travel consideration AUSTIN, Texas, March 11, 2026 /PRNewswire/ -- Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (N...

5 months ago - PRNewsWire

Orange 142 Launches Ignition+, an Integrated, AI-Enabled Programmatic Media Solution Focused on Transparency and Efficiency

Ignition+ partners with brands to simplify complex media buying, and bring greater clarity and control to enterprise media investment AUSTIN, Texas, March 4, 2026 /PRNewswire/ -- Orange 142 , LLC ("Or...

5 months ago - PRNewsWire

Orange 142 Expands Visit El Paso's Reach Through Targeted Digital Campaign

Multi-channel strategy delivers more than 3.6 million impressions across top U.S. markets AUSTIN, Texas, Feb. 26, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Hol...

5 months ago - PRNewsWire