Direct Digital Holdings, Inc. (DRCT)

NASDAQ: DRCT · Real-Time Price · USD
2.830
-0.220 (-7.21%)
At close: May 29, 2026, 4:00 PM EDT
2.800
-0.030 (-1.06%)
After-hours: May 29, 2026, 6:58 PM EDT
Market Cap2.10M -52.6%
Revenue (ttm)33.22M -31.0%
Net Income-26.25M
EPS-123.25
Shares Out 742.92K
PE Ration/a
Forward PEn/a
Dividendn/a
Ex-Dividend Daten/a
Volume41,739
Open3.070
Previous Close3.050
Day's Range2.830 - 3.070
52-Week Range2.170 - 172.700
Beta5.41
AnalystsHold
Price Target8.00 (+182.69%)
Earnings DateMay 11, 2026

About DRCT

Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company’s platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was foun... [Read more]

IPO Date Feb 11, 2022
Employees 73
Stock Exchange NASDAQ
Ticker Symbol DRCT
Full Company Profile

Financial Performance

In 2025, Direct Digital Holdings's revenue was $34.69 million, a decrease of -44.30% compared to the previous year's $62.29 million. Losses were -$23.36 million, 274.6% more than in 2024.

Financial Statements

Analyst Summary

According to 2 analysts, the average rating for DRCT stock is "Hold." The 12-month stock price target is $8.0, which is an increase of 182.69% from the latest price.

Price Target
$8.0
(182.69% upside)
Analyst Consensus: Hold
Stock Forecasts

News

Direct Digital Holdings Registration statement: Registration filing

Direct Digital Holdings filed a registration statement on May 21, 2026, providing details about a securities offering with the SEC.

9 days ago - Filings

Direct Digital Holdings Earnings Call Transcript: Q1 2026

Revenue and net loss both declined year-over-year, but gross margin and adjusted EBITDA improved. The launch of Ignition+ and a streamlined digital advertising focus position the business for scalable growth, with ongoing cost control and strategic expansion plans.

19 days ago - Transcripts

Direct Digital Holdings Earnings release: Q1 2026

Direct Digital Holdings released its Q1 2026 earnings on May 11, 2026, summarizing the period's financial results.

19 days ago - Filings

Direct Digital Holdings Quarterly report: Q1 2026

Direct Digital Holdings has published its Q1 2026 quarterly earnings report on May 11, 2026.

19 days ago - Filings

Direct Digital Holdings Reports First Quarter 2026 Financial Results

HOUSTON, May 11, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating throu...

19 days ago - PRNewsWire

Direct Digital Holdings to Report First Quarter 2026 Financial Results

HOUSTON, May 7, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating throug...

23 days ago - PRNewsWire

Orange 142 and Emerald Isle Realty Earn Gold and Platinum at 2026 Hermes Creative Awards for Search and Social Excellence

Campaigns helped Emerald Isle Realty achieve measurable business outcomes AUSTIN, Texas, May 6, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRC...

24 days ago - PRNewsWire

Direct Digital files to sell 20M shares of Class A common stock for holders

17:14 EDT Direct Digital (DRCT) files to sell 20M shares of Class A common stock for holders

4 weeks ago - TheFly

Direct Digital Holdings Registration statement: Registration filing

Direct Digital Holdings filed a registration statement on April 29, 2026, providing details about a securities offering with the SEC.

4 weeks ago - Filings

Direct Digital Holdings Inc trading halted, news pending

19:50 EDT Direct Digital (DRCT) Holdings Inc trading halted, news pending

5 weeks ago - TheFly

Direct Digital announces reverse stock split

Direct Digital (DRCT) Holdings announced a 4-to-1 reverse stock split of all classes of its common stock. The company expects the Class A common stock to begin trading on a…

5 weeks ago - TheFly

Direct Digital Holdings Announces Reverse Stock Split

HOUSTON, April 23, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating thr...

5 weeks ago - PRNewsWire

Direct Digital price target adjusted to $8 at Benchmark to reflect stock split

Benchmark adjusted the firm’s price target on Direct Digital (DRCT) to $8 from $2 to reflect the recent stock split and keeps a Speculative Buy rating on the shares. It…

7 weeks ago - TheFly

Direct Digital Holdings Earnings Call Transcript: Q4 2025

Buy-side revenue surged 28% in Q4, offsetting sell-side declines, as operational streamlining and the launch of Ignition+ positioned the company for break-even performance by H2 2026. Cost reductions and capital restructuring are underway, with ongoing efforts to maintain NASDAQ compliance.

7 weeks ago - Transcripts

Direct Digital Holdings Earnings release: Q4 2025

Direct Digital Holdings released its Q4 2025 earnings on April 7, 2026, summarizing the period's financial results.

7 weeks ago - Filings

Direct Digital Holdings Slides: Q4 2025

Direct Digital Holdings has posted slides in relation to its Q4 2025 quarterly earnings report, which was published on April 7, 2026.

7 weeks ago - Filings

Direct Digital Holdings Reports Fourth Quarter and Full Year 2025 Financial Results

Fourth Quarter 2025 Buy-side Revenue Increased 28% Fourth Quarter 2025 Consolidated Revenue Decreased 7% Reduced Operating Expenses by 12% in Q4 2025 Compared to Q4 2024 and by 18% in FY 2025 Compared...

2 months ago - PRNewsWire

Orange 142 Finds Short Travel Videos Earn Four Times the Views on TikTok

January analysis snapshot shows saves and shares drive early travel consideration AUSTIN, Texas, March 11, 2026 /PRNewswire/ -- Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (N...

2 months ago - PRNewsWire

Orange 142 Launches Ignition+, an Integrated, AI-Enabled Programmatic Media Solution Focused on Transparency and Efficiency

Ignition+ partners with brands to simplify complex media buying, and bring greater clarity and control to enterprise media investment AUSTIN, Texas, March 4, 2026 /PRNewswire/ -- Orange 142 , LLC ("Or...

3 months ago - PRNewsWire

Orange 142 Expands Visit El Paso's Reach Through Targeted Digital Campaign

Multi-channel strategy delivers more than 3.6 million impressions across top U.S. markets AUSTIN, Texas, Feb. 26, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Hol...

3 months ago - PRNewsWire

Direct Digital regains compliance with Nasdaq bid price rule

Direct Digital (DRCT) Holdings has received formal notice from The Nasdaq Stock Market confirming that the Company has regained compliance with Nasdaq Listing Rule 5550(a)(2), which requires a minimum...

3 months ago - TheFly

Direct Digital Holdings Regains Compliance with Nasdaq Bid Price Requirement

HOUSTON, Feb. 12, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating thro...

3 months ago - PRNewsWire

Direct Digital files $400M mixed securities shelf

16:02 EST Direct Digital (DRCT) files $400M mixed securities shelf

3 months ago - TheFly

Orange 142 and Pigeon Forge Department of Tourism Detail Early Case Study on AI-Driven Search

New webinar breaks down one of the industry's first tested geo frameworks for AI search AUSTIN, Texas and PIGEON FORGE, Tenn., Feb. 10, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division...

3 months ago - PRNewsWire

Direct Digital Holdings Registration statement: Registration Filing

Direct Digital Holdings filed a registration statement on February 10, 2026, providing details about a securities offering with the SEC.

3 months ago - Filings