Company Description
Viant Technology Inc. operates as an advertising technology company.
It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform.
The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program.
In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure.
The company sells its platform through a direct sales team focused on business development in various markets.
It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers.
The company was founded in 1999 and is headquartered in Irvine, California.
| Country | United States |
| Founded | 1999 |
| IPO Date | Feb 10, 2021 |
| Industry | Software - Application |
| Sector | Technology |
| Employees | 333 |
| CEO | Tim Vanderhook |
Contact Details
Address: 2722 Michelson Drive, Suite 100 Irvine, California 92612 United States | |
| Phone | 949 861 8888 |
| Website | viantinc.com |
Stock Details
| Ticker Symbol | DSP |
| Exchange | NASDAQ |
| Stock Type | Common Stock |
| Share Class | Class A Shares |
| Fiscal Year | January - December |
| Reporting Currency | USD |
| IPO Price | $25.00 |
| CIK Code | 0001828791 |
| CUSIP Number | 92557A101 |
| ISIN Number | US92557A1016 |
| Employer ID | 85-3447553 |
| SIC Code | 7370 |
Key Executives
| Name | Position |
|---|---|
| Tim Vanderhook | Co-Founder, Chairman and Chief Executive Officer |
| Chris Vanderhook | Co-Founder, Chief Operating Officer and Director |
| Lawrence J. Madden CPA | Chief Financial Officer |
| Fabrizio Blanco | Chief Technology Officer |
| Nicholas Todd Zangler C.F.A. | Vice President of Investor Relations |
| Ritesh Patel | Chief Legal Officer |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Jan 30, 2025 | SCHEDULE 13G/A | Filing |
| Dec 30, 2024 | 144/A | Filing |
| Dec 6, 2024 | 144 | Filing |
| Dec 6, 2024 | SC 13D/A | [Amend] General statement of acquisition of beneficial ownership |
| Nov 14, 2024 | 144 | Filing |
| Nov 12, 2024 | 10-Q | Quarterly Report |
| Nov 12, 2024 | 8-K | Current Report |
| Nov 8, 2024 | SC 13G/A | [Amend] Statement of acquisition of beneficial ownership by individuals |
| Nov 8, 2024 | SC 13G/A | [Amend] Statement of acquisition of beneficial ownership by individuals |
| Oct 22, 2024 | SC 13G/A | [Amend] Statement of acquisition of beneficial ownership by individuals |