Company Description
Viant Technology Inc. operates a cloud-based demand side platform (DSP) that enables the programmatic purchase of digital advertising across multiple channels, including connected TV (CTV), streaming audio, digital out-of-home, mobile, and desktop.
It provides ViantAI, an artificial intelligence product suite; Holistic, Omnichannel DSP, an integrated platform that manages omnichannel campaigns and access metrics; Household ID, which combines digital and personal identifiers into a normalized household profile; IRIS_ID, a content identifier that allows partners to share video-level data to power planning, targeting, and measurement solutions in ad-supported streaming media; and Viant Data Platform, which offers the ability to integrate first-party data with data from top third-party data providers to obtain key insights, reporting, and attribution opportunities.
The company also offers Direct Access, a supply path optimization program that creates a direct path to premium inventory; Advanced Reporting and Measurement that offers conversion lift, multitouch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and Flexible Customer Engagement Model, which offers customers transparency and control over their advertising campaigns and underlying data infrastructure.
The company sells its platform through a direct sales team focused on business development in various markets.
It serves purchasers of programmatic advertising inventory and large, independent, and mid-market advertising agencies, as well as marketers.
The company was formerly known as Interactive Media Holdings and changed its name to Viant Technology Inc. in January 2015.
The company was founded in 1999 and is headquartered in Irvine, California.
| Country | United States |
| Founded | 1999 |
| IPO Date | Feb 10, 2021 |
| Industry | Software - Application |
| Sector | Technology |
| Employees | 386 |
| CEO | Tim Vanderhook |
Contact Details
Address: 2722 Michelson Drive, Suite 100 Irvine, California 92612 United States | |
| Phone | 949 861 8888 |
| Website | viantinc.com |
Stock Details
| Ticker Symbol | DSP |
| Exchange | NASDAQ |
| Stock Type | Common Stock |
| Share Class | Class A Shares |
| Fiscal Year | January - December |
| Reporting Currency | USD |
| IPO Price | $25.00 |
| CIK Code | 1828791 |
| CUSIP Number | 92557A101 |
| ISIN Number | US92557A1016 |
| Employer ID | 85-3447553 |
| SIC Code | 7370 |
Key Executives
| Name | Position |
|---|---|
| Tim Vanderhook | Co-Founder, Chairman and Chief Executive Officer |
| Chris Vanderhook | Co-Founder, Chief Operating Officer and Director |
| Lawrence J. Madden CPA | Chief Financial Officer |
| Fabrizio Blanco | Chief Technology Officer |
| Linh Chung | Chief Information Officer |
| Nicholas Todd Zangler C.F.A. | Vice President of Investor Relations |
| Ritesh Patel | Chief Legal Officer |
| Jon Schulz | Chief Marketing Officer |
| Eric Sterns | Head of Corporate Development |
| Tom Wolfe | Senior Vice President of Business Development |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Mar 17, 2026 | 144/A | Filing |
| Mar 17, 2026 | 144 | Filing |
| Mar 11, 2026 | S-8 | Securities to be offered to employees in employee benefit plans |
| Mar 11, 2026 | 10-K | Annual Report |
| Mar 11, 2026 | 8-K | Current Report |
| Jan 22, 2026 | 144 | Filing |
| Jan 21, 2026 | SCHEDULE 13G | Filing |
| Jan 14, 2026 | SCHEDULE 13D/A | Filing |
| Jan 13, 2026 | SCHEDULE 13D/A | Filing |
| Dec 22, 2025 | SCHEDULE 13D/A | Filing |