Company Description
Viant Technology Inc. operates as an advertising technology company.
It provides ViantAI, an artificial intelligence product suite; Holistic, Omnichannel DSP, an integrated platform that manages omnichannel campaigns and access metrics; Household ID, which combines digital and personal identifiers into a normalized household profile; IRIS_ID, a content identifier that allows partners to share video-level data to power planning, targeting, and measurement solutions in ad supported streaming media; and Viant Data Platform, which offers ability to integrate first-party data with data from top third-party data providers in order to obtain key insights, reporting, and attribution opportunities.
The company also offers Direct Access, a supply path optimization program that creates a direct path to premium inventory; Advanced Reporting and Measurement that offers conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and Flexible Customer Engagement Model, which offers customers transparency and control over their advertising campaigns and underlying data infrastructure.
The company sells its platform through a direct sales team focused on business development in various markets.
It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers.
The company was founded in 1999 and is headquartered in Irvine, California.
| Country | United States |
| Founded | 1999 |
| IPO Date | Feb 10, 2021 |
| Industry | Software - Application |
| Sector | Technology |
| Employees | 376 |
| CEO | Tim Vanderhook |
Contact Details
Address: 2722 Michelson Drive, Suite 100 Irvine, California 92612 United States | |
| Phone | 949 861 8888 |
| Website | viantinc.com |
Stock Details
| Ticker Symbol | DSP |
| Exchange | NASDAQ |
| Stock Type | Common Stock |
| Share Class | Class A Shares |
| Fiscal Year | January - December |
| Reporting Currency | USD |
| IPO Price | $25.00 |
| CIK Code | 0001828791 |
| CUSIP Number | 92557A101 |
| ISIN Number | US92557A1016 |
| Employer ID | 85-3447553 |
| SIC Code | 7370 |
Key Executives
| Name | Position |
|---|---|
| Tim Vanderhook | Co-Founder, Chairman and Chief Executive Officer |
| Chris Vanderhook | Co-Founder, Chief Operating Officer and Director |
| Lawrence J. Madden CPA | Chief Financial Officer |
| Fabrizio Blanco | Chief Technology Officer |
| Linh Chung | Chief Information Officer |
| Nicholas Todd Zangler C.F.A. | Vice President of Investor Relations |
| Ritesh Patel | Chief Legal Officer |
| Jon Schulz | Chief Marketing Officer |
| Tom Wolfe | Senior Vice President of Business Development |
| Dustin Kwan | Chief Product Officer |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Apr 23, 2025 | DEFA14A | Additional definitive proxy soliciting materials and Rule 14(a)(12) material |
| Apr 23, 2025 | DEF 14A | Other definitive proxy statements |
| Mar 3, 2025 | S-8 | Securities to be offered to employees in employee benefit plans |
| Mar 3, 2025 | 10-K | Annual Report |
| Mar 3, 2025 | 8-K | Current Report |
| Jan 30, 2025 | SCHEDULE 13G/A | Filing |
| Dec 30, 2024 | 144/A | Filing |
| Dec 6, 2024 | 144 | Filing |
| Dec 6, 2024 | SC 13D/A | [Amend] General statement of acquisition of beneficial ownership |
| Nov 14, 2024 | 144 | Filing |