Thank you. So today we're gonna have a slightly different presentation, given that last Tuesday we announced a major acquisition. So the deck we go through today is not so much gonna talk about WiSA. If you're not familiar with WiSA, historically, we've been in the multi-channel wireless audio, been a leader in that development. We have pivoted to licensing software, so there will be an intersect with our acquisition. But the acquisition actually is quite exciting. It takes us to a much bigger market. And because of the acquisition, this is probably the longest, densest safe harbor slide you've seen. I said, right? All right, so we announced an acquisition of, of the IP and patent portfolio of Data Vault Holdings, and they will come on as Data Vault. So what do they do? They're led by a CEO, Nate Bradley.
He has taken IP and patents from conception, monetization, to the public market four to five times before this. So you know you're picking up an experienced CEO on how to file patents, protect those patents with more patents, and commercialize them, right? They spent $30 million for the last five years developing these set of patents, which is in two divisions. One's in ADIO and one's a data science group. And fundamentally, they're targeting a very large market in the AI, Web 3.0 and blockchain data, right? Well, I forgot WiSA. So WiSA is, has their own patents, so we are between. When I talk about patents in this presentation, it's both issued, filed, and pending. So they have. Data Vault has 41, we have 26.
We expect more to be added this year from both companies, and we do lead the industry in multi-channel audio. Now, that's Nate. So as I mentioned earlier, right, he's done this over and over, so we have a lot of confidence in him coming in. He'll come in as CEO, and I'll move to CFO. But this is what he's done for the last twenty years, right? And given that, what did he do? So five years ago, he sat down and said, "Now what?" Right? He probably had some exit on that time chart, right? And he's looking at what is blockchain doing, what's Web 3.0 gonna do, how's that gonna create a massive amount of data? And then, who's gonna monetize it? Who's gonna control it? Who's gonna protect it? So he started a company, started... Chairman's in the, in here.
Nate's off selling, which is a good place for him to be today, right? So he started a company to start investigating and building patent portfolio around this market, right? So he identified the market, should be $200 trillion, and by 2027, depending on the surveys, he did some stealth patents, then he did another round of patents. But then importantly, when you start talking about defending patents, he went off and actually implemented them in real world usage, right? And we'll go through a couple examples of it. So where that company is, and where WiSA is, actually, is our technologies are done, and we're in the full sales cycle and monetization cycle, right? So that, that makes it pretty exciting for us. Now, those patents that the combined companies have is 67. It cuts across five categories of wireless transmission, blockchain data, tokenization.
There's quite a bit, but next time you see a slide like this from us, you'll find out that companies like Apple, Oracle, IBM, are actually using the patents Nate filed and citing them in their patent applications. So when you think about, do they have credibility? 'Cause I know we're right at that monetization stage. You know, they're not gonna cite our patents in their patent filings and give us that credibility unless they're pretty good patents, in my opinion. Right? Now, this reflects also a major P&L change, right? So if you look at us historically as WiSA, we would sell hardware modules with wireless technology in it, going to speaker companies, television companies, set-top box companies. Well, as we move to licensing, our P&L will improve with more licensing versus hardware sales. But Data Vault, Data Vault is all licensing. It's all services.
So you should expect to see their revenue be in the 90%, you know, I'd say 100%, but the accountants will make it 90% margin somehow or something. But that flips the company immediately. So just a little bit of revenue out of Data Vault starts changing the trajectory of our P&L on the bottom line as well as the top line. Right? All right, there's a broad range of technology, but they've got the Sumerian blockchain for tokenization, right?
So if you go from the. Remember from the beginning, I said, "Look, the issue here in the market is there's all this data, so how do you monetize it as a company that has that data or as a government organization, right?" Well, you gotta protect. You gotta figure out how to index it, you gotta figure out how to protect it, then you gotta value it, and then you gotta have a smart contract that'll say, "If, if you license this from me, you get X amount of time, X amount of restrictions," and then that shuts it off, right? Now, Nate's software and the, his high-performance computing software, it does all that for the customer. So come Tuesday, no, Monday, you'll hear Nate talk at the Brookhaven National Laboratory as a keynote speaker, right?
So this is really sophisticated stuff around data management, encrypting it, licensing it, and securitizing it, right? All right, hot market, easy one to understand, or an easier one to understand. Name, image, likeness, the NIL market. So most of you are probably aware that the NCAA, a good example of this, right? Made it okay for student-athletes to sell their name, sell their image, sell their shirt number, do anything but be on a payroll for getting beat up, right? So how do you do that? Well, take Yogi Berra. So here's an athlete, right? He's dead. There's an estate. They wanna license him out. Ever sign a hard contract, and there's always a concern about what happens to his image.
Well, you can go in, you, when his image is digitized, you can encrypt it, you can blockchain it, put a smart contract on it, and license it out. So Yogi Berra has been, you know, a spokesperson for Aflac. So how would that work? You got agents around the country, right? They wanna have a lifelike hologram in his office and invite people in and make the point about Aflac. All right, well, let's say they want $2,000 a month for that.
The smart contract will protect that image, and as long as they're under an active license, they will be able to use that image, and the revenue generated off of that license will be split automatically by the smart contract back to Data Vault for a transaction fee, and whatever, whoever's image or likeness is there for the use of their image, their NIL, right? Take it one step farther into the colleges, right? The student athletes is basically the same example we went through. How does a student license out their name, right? They make a big play, they're in the press, but how does that turn around, right? 'Cause not every student's gonna get an agent.
You can go in and encrypt all their data, you can blockchain it, you can securitize it, and then put a smart contract on it, right? That means anybody that wants to come in after a big game and use that image, they can license it for a day, a week, a month, and when that time's up, it disappears. They don't have it anymore, right? Take it one step farther. Now you're registering students, right? Student-athletes. A university like ASU, they can actually use the same technology to give credentials on the student. You tokenize the student's history at the university, their grades, their transcripts, their doctoral thesis, their master's thesis. Whatever they've done can be tokenized into their, that student's individual token.
So he can if he's going out or she's going out to apply for a job, well, here's an authenticated by ASU token of my background. You can't, you can't mess with it, you can't change it. It's impenetrable. That's two applications in the education market for the smart contracts. Now, that's what we just talked about will become, in this market, when we start reporting out, it'll become the science division, data science division. There's gonna be an ADIO division using their, Nate's ADIO apps and WiSA's wireless transmission. Now, what they figured out, and I think roughly half the patents are around this group, but what they figured out is they could encrypt data, transmit it ultrasonically to an app on a phone, and then pop it up and drive ads or communication one way or the other, right?
They ran, if you remember earlier, I talked about even though they filed patents, they went to real-world applications to prove it worked. One of those examples was Resorts World last December. Katy Perry's doing her last two performances Friday and Saturday night, 5,000 people, and Resorts World's very interested in this technology, so they wanted to run a test. But they tested everything. They even tested to make sure that the ultrasonic song sounds didn't chase the rats out of the casino, 'cause nobody thinks there's rats in casinos, but there's lots of rats, apparently. I didn't know that until I started talking to Nate, right?
What they'll do is, with these ADIO, you can register somebody, trade show, Katy Perry show, and put the ADIO app on, right? Then the trade show or the host can send an ultrasonic signal that you can't hear, well, there's five levels of it, and trigger an ad or a response. So in this case, they've used Katy Perry, 5,000 people. They sent out an ad and said, "Hey, after the concert, if you go to the bar, here's your coupon for a discount." 14% of the people engaged and went to the bar. Next, they sent an ad out to the same people and said, "Oh, by the way, if you went to the bar, and you go to the nightclub, you'll be put in a drawing to meet Katy Perry at 3:00 A.M. tonight," right? Another 7% of those people participated.
They had a very high engagement rate for a first trial, and they averaged $120 more per visitor that responded to the ads, right? And now, that's a concert, but you could think about, we've all been to trade shows. The same application, if you think about a big trade show in Vegas, like CES, or Cowboy Christmas, or one of the ones that takes all the halls, with those five levels, you could talk about an ad going from an exhibitor to anybody within 1,000 yards. "Hey, I got this for you," right? And that exhibitor pays for that ad, right? And then you go to the fifth level, and you could have the organizer send it to everybody registered to the show.
Hey, keynote speaker, CEO of Samsung," blah, blah, blah, right? So this is pretty powerful. You'll see a lot of press coming off of this as we expand it, right? So three groups of data: the supercomputing, which is licensable software that'll index the data and prepare it and tokenize it with the Data Vault stuff, and then you have the ADIO, the Audio Science Division, right? Each one of those already has engaged customers that we're either in the process of negotiating contracts, starting to work with. Expect announcements to come out regularly going forward, because the pipeline on both companies is big. Right. All right, so what was the deal, and what's important about it? So the deal was $210 million for the IP. $200 million in stock at $5 a share, right? We were trading at $1.30.
Then $10 million ultimately in cash with a note, right? So what does that tell you? I mean, why would they do that at $5 a share when we're trading at $1.30, $1.35? Nothing else, it should tell you they have a lot of confidence in their IP and their market that they're targeting, right? So that is what I think takes it away. There's a 3% royalty that goes on their stuff only, not the WiSA stuff, that goes back to the original company. We expect to close by year-end. You know, if the SEC and accounting gods are working with us, it could be mid-November. If they're not working with us, it could be sometime in December, but should certainly be done by year-end. After we close, we'll change the name to Data Vault.
Most likely, the symbol of the stock will go to data, D-A-T-A, right? Nate will become CEO and continue to drive the patents and the monetization of them, and I'll become CFO. In summary, this is Nate's fifth and sixth time to take patents and monetize them, right, commercially. Total today is 67 in the patent portfolio. We've targeted AI and blockchain, which are two massive data markets. Changes our P&L from low margin to high margin P&L, so revenue drops quickly to the bottom line, and both companies have a lot of traction with key global customers. With that, we got 4 minutes and 35 seconds for questions.
So much for the presentation. Any more questions from the audience?
Can you explain the ADIO, like, for the events, let's say, you're in a big stadium, you know, what, how that works?
Well, look, you can. When you buy a ticket for, say, a Raiders game, or you buy—you sign up for CES trade show, right? That registration process lets you, lets the event organizer give you an ADIO listening app, right? So it's just part of the registration. The app goes on your phone. You can opt in or out. Then, multiple peoples will have the ability to send out ads. So if you're in a sports stadium, I mean, I would say, "Hey, two beers for one. Next five minutes," right?
Hey, say, "Hey, what's the over under for the last half of the game?" I can catch you in the lobby. You know, that type of thing too.
Probably. Let's just hold stuff, right? But I think any event right now, whether it's a golf course, right? 'Cause when you look at the PGA and that, you're going through 18 holes, there's cameras on every one of those, which means there's electricity. A little speaker allows you to send a signal around hole 14, around 19 or 18, right? Right. Well, it could be 19. There's no reason an event organizer can't say, "Get a BLT with your beer," right? So there's a lot of ways to use that, but right now, what you'll start seeing as investors is events starting to use it, sports events, trade show events, concerts, right?
What is your competition like? How do you stack up compared to them?
So this is a big market, so there's gonna be competition. I think when you see Oracle and Microsoft and Apple citing our patents, you feel pretty good about it, right? But nobody can address that whole market. But you will see announcements that come out shortly, over time, that shows a lot of progress with strategic partners. But there's gonna be competition. I mean, there has to be competition, 'cause the amount of data that's out there that's sitting in these computers that could be monetized and can't, it's a big issue. People should... There should be competition, right? 'Cause people are not monetizing. They don't have it organized. They don't have it tokenized and protected, right? Minute and a half, going once.
Any last questions? If not, then I think we're good to wrap up. Thank you so much. We're so grateful you were able to make it and give the presentation.