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Earnings Call: Q2 2023

Aug 9, 2023

Operator

Greetings, and welcome to the electroCore second quarter 2023 Earnings Conference Call. At this time, all participants are in a listen-only mode, and please make sure to mute yourself. A question and answer session will follow the formal presentation. To ask a question, press star one on your telephone keypad. To remove yourself from the queue, press star two. As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Dan Goldberger. Thank you, sir. You may begin.

Dan Goldberger
CEO, electroCore

Thank you all for participating in today's electroCore Earnings Call. My name is Dan Goldberger. I'm the Chief Executive Officer of electroCore, and I am also a member of the Board of Directors. Joining me today is Brian Posner, our Chief Financial Officer. Earlier today, electroCore released results for the second quarter ended June 30th, 2023. A copy of the press release is available on the company's website. Before we begin, I'd like to remind you that management will make statements during the call that include forward-looking statements within the meaning of the federal securities laws, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any statements contained in this call that are not statements of historical fact should be deemed to be forward-looking statements.

All forward-looking statements, including, without limitation, any guidance, outlook, or future financial expectations or operational activities and performance, are based upon the company's current estimates and various assumptions. These statements involve material risks and uncertainties that could cause actual results or events to materially differ from those anticipated or implied by these forward-looking statements. Accordingly, you should not place undue reliance on these statements. For a list of the risks and uncertainties associated with the company's business, please see the company's filings with the Securities and Exchange Commission. electroCore disclaims any intention or obligation, except as required by law, to update or revise any financial projections or forward-looking statements, whether because of new information, future events, or otherwise. This conference call contains time-sensitive information that is accurate only as of the live broadcast today, August 9, 2023 .

We're thrilled to report another record revenue quarter with sales of $3.6 million for the three months ended June 30, 2023. That's a 65% increase over the prior year. Gross margins continue at 84%, and cash used in operating activities was $3.3 million for the second quarter of 2023. Subsequent to the end of the quarter, we strengthened our balance sheet by raising net proceeds of approximately $7.5 million in a registered direct and private placement of equity to returning institutional and accredited investors and certain directors and officers. We believe that our increased cash balance, along with potential future increases in revenue and continued rationalization of operating expenses, should provide us with enough runway to operate our business through 2024 and beyond. More on that later when we discuss guidance.

Our prescription headache business continues to grow worldwide. We launched two new non-prescription product lines in late 2022: Truvaga as a direct-to-consumer wellness brand and TAC-STIM for human performance for our active duty military personnel. Both new products continue to exceed our expectations in the second quarter and are driving excitement about the future. Truvaga is currently available exclusively through our e-commerce platform at truvaga.com. We are positioning Truvaga as a direct-to-consumer wellness product for stress, mental acuity, and sleep. No prescription is required for this category. Truvaga recorded net sales of $290,000 in the second quarter of 2023, up from $147,000 in the first quarter of 2023. Based on this initial success, we continue to make targeted investments in marketing Truvaga.

Through the first half of 2023, our revenue return on advertising spend, what the industry calls a media efficiency ratio, has been greater than 2.2. In other words, we are spending $1 to generate more than $2.20 of revenue. We are carefully monitoring Truvaga return rates as well, which have increased slightly to approximately 14% so far this year. We believe that the Truvaga business can scale nicely if we can maintain or improve these metrics as we move through the year. TAC-STIM for Human Performance is being sold to select Air Force Special Forces and Army Special Forces units for accelerated training, sustained attention, reduced fatigue, and improved mood, as defined by the Air Force Research Laboratory, or AFRL. No prescription is required, and you can find more information at www.tacstim.com.

We recorded $311,000 of TAC-STIM revenue in the second quarter of 2023, up from $88,000 in the first quarter of 2023. The sales funnel for this product continues to grow as word spreads across military units of the potential human performance benefits provided by TAC-STIM. In parallel, we're developing a second-generation product, known internally as TAC-STIM 2.0, in collaboration with AFRL, and we delivered 10 prototypes to AFRL at Wright-Patterson Air Force Base for evaluation last month. Note that revenue growth for this product line is likely to be lumpy as active duty units purchase in bulk for pilot deployment. Turning now to our prescription headache business. The VA/DoD hospital channel continues to be our largest customer.

You'll recall that our gammaCore prescription therapy is free to patients covered by Veterans Administration benefits, representing about $9 million covered lives across approximately 1,300 healthcare facilities. Sales in the VA/DoD channel grew 75% from $1,190,000 in Q2 2022 to $2,081,000 in the second quarter of 2023. 138 VA and DoD military treatment facilities have purchased prescription gammaCore products through June thirtieth, 2023, as compared to 106 through June thirtieth, 2022. Our physician dispense cash pay channel, including gC Direct and gConcierge, grew 33% from $325,000 in 2Q '22 to $433,000 in the second quarter of 2023.

These channels have grown from 660 prescribers at the end of the second quarter of 2022 to 2,237 at the end of the second quarter of 2023. We added 403 new prescribers during the second quarter of 2023. We believe that the increase in prescribers could be a leading indicator of future growth. Last year, we announced a distribution agreement with Joerns Healthcare, LLC that we believe will add more than 12.5 million covered lives within a select managed care health system. The business model with Joerns will be similar to how we work with the VA hospital system. Joerns will handle adjudications, billing, and collections, while electroCore will ship directly to patients and provide in-servicing and patient support. Our field sales team is responsible for educating clinicians within those managed care systems.

We continue to work with Joerns on the implementation, and while we did not have any revenue in this channel in the second quarter of 2023, we did process several prescriptions during the quarter and expect to begin recognizing small initial revenues in the current quarter. Revenue from channels outside the United States decreased by 9% in US dollars to $424,000 in the second quarter of 2023, as compared to $467,000 for the second quarter of 2022. Most of our OUS revenue was generated in the United Kingdom by prescription gammaCore sales funded by the National Health Service, or NHS, which increased 8% in local currency before unfavorable foreign exchange adjustments. Turning to our clinical progress.

On July 25th, 2023, we announced the publication of a peer-reviewed manuscript, Effect of Transcutaneous Cervical Vagus Nerve Stimulation on Declarative and Working Memory in Patients with Post-Traumatic Stress Disorder, or PTSD, in the Journal of Affective Disorders. The study was conducted under the direction of Dr. Bremner, with the support of Emory University, the Georgia Institute of Technology, and the Atlanta Veterans Affairs Medical Center, and was sponsored by a Department of Defense Small Business Technology Transfer grant. The FDA previously awarded prescription gammaCore breakthrough designation to treat the symptoms of PTSD, and we are working with the agency towards a De Novo submission for that indication.

On July 6th, 2023, we announced that the NFL and the NFL Players Association jointly awarded two grants to independent medical researchers at the American Society of Pain and Neuroscience, ASPN, and Emory University to fund investigations into innovative, first-of-their-kind alternative pain management methods that could benefit NFL players and society at large. NVNS will be used in a pilot study assessing non-invasive treatment of refractory post-concussion headache pain, led by Dr. Erika Petersen and researchers at the ASPN. The randomized study will compare NVNS in contact sport athletes experiencing post-traumatic headache to current standard of care treatment.

On April 26, 2023, we announced that the National Institute on Drug Abuse, NIDA, part of the National Institutes of Health, NIH, was awarded Emory University and the Georgia Institute of Technology a three-year, $6 million grant through the NIH Helping to End Addiction Long Term initiative, or HEAL, to conduct a pivotal clinical trial of gammaCore NVNS for the treatment of opioid use disorder, or OUD. The double-blind, randomized, sham-controlled study to be funded by this grant will recruit approximately 100 patients with OUD. The primary efficacy endpoint of the study will be peak difference in the subjective opioid withdrawal score between NVNS and sham treatment on day two and three of the initial withdrawal period. On April 24, 2023, we announced that the Air Force Research Laboratory reported data from its study on the ability of our non-invasive vagus nerve stimulation to improve second language learning.

The study was conducted at the Defense Language Institute in Monterey, California, the U.S. Department of Defense premier language school. The study was supported by the Defense Advanced Research Projects Agency, DARPA, within their Targeted Neuroplasticity Training program. The study showed a significant positive effect of NVNS over Sham on language recall. Participants received our treatment also showed significant increases in energy and focus over the course of each training session. We'll continue to provide updates about our pipeline and other opportunities in the future. Now, I'll turn the call over to Brian for a review of our financials and other guidance items. Brian?

Brian Posner
CFO, electroCore

Thank you, Dan. For the quarter ended June 30, 2023, electroCore reported net sales of $3.6 million, compared to $2.2 million during the same period of 2022, which represents an approximately 65% increase over the prior year. The increase of $1.4 million is due to an increase in net sales across major US channels, including the sale of our prescription gammaCore devices and revenue from the sales of our non-prescription human performance, TAC-STIM and Truvaga products. Total operating expense in the second quarter of 2023 were approximately $8 million, as compared to $7.6 million in the second quarter of 2022.

Research and development expense in the second quarter of 2023 was $1.2 million, as compared to $1.3 million in the second quarter of 2022. This decrease was due to a decrease in compensation associated with cost-cutting measures, offset by our targeted investments to support the future iterations of our NVNS delivery platform. Selling, general, and administrative expense in the second quarter of 2023 was $6.8 million, as compared to $6.3 million in the second quarter of 2022. This increase was due to our continuing targeted investments to support our commercial efforts, offset by decreases in insurance and stock-based compensation expense.

GAAP net loss in the second quarter of 2023 was $4.9 million, compared to the $5.3 million net loss in the second quarter of 2022. Adjusted EBITDA net loss in the second quarter of 2023 was $4.5 million, as compared to a net loss of $4.9 million in the second quarter of 2022. A reconciliation of GAAP net loss to non-GAAP adjusted EBITDA net loss has been provided in the financial statement tables included in today's press release.

Net cash used in operating activities in the quarter ended June 30th, 2023, was approximately $3.3 million, as compared to $3.2 million in the second quarter of 2022, and significantly lower than the $5.9 million reported in the first quarter of 2023. Cash, cash equivalents and restricted cash at June 30th, 2023, totaled approximately $8.7 million, as compared to approximately $18 million as of December 31st, 2022. Subsequent to June 30th, 2023, the company raised net proceeds of approximately $7.5 million through a registered direct offering and concurrent private placements priced at the market under NASDAQ rules.

Looking ahead, for the full year 2023, we are reiterating our net revenue guidance of $14 million-$15 million, representing more than 60% growth over 2022. We believe that our prescription headache channels will continue growing by more than 50% to at least $12 million for the full year. Revenue from new products in the Truvaga and TAC-STIM brands could be more than $2 million for the full year, and we will begin recognizing revenue from our distribution agreement with Joerns Healthcare for the sale of prescription gammaCore with a select managed care health system. Including our recent capital raise, we had a pro forma cash balance of $16.2 million as of June 30th, 2023. We expect that cash usage will continue to decrease for the remainder of 2023.

As revenues increase, we reduce R&D expense and continue to rationalize other operating expenses. Therefore, we expect our net cash usage to decrease significantly as we progress through the year. Now I'll turn the call back over to Dan.

Dan Goldberger
CEO, electroCore

Thank you, Brian. I'm very impressed with our second quarter 2023 operating results and with the continued momentum in our prescription headache business and bolstered balance sheet. We are increasingly enthusiastic about the company's long-term prospects. Continued investment in our cash pay and covered business models have greatly expanded the prescription gammaCore therapy market. As reflected by the continued revenue growth, number of facilities and number of prescribers realized in the second quarter of 2023. Truvaga has tons of potential as a direct-to-consumer wellness offering. We have started with an e-commerce business model, which will be the focus this year, and I look forward to launching a next generation app-enabled product platform next year. Our metrics held strong during the second quarter of 2023, and we will continue to adjust our investment in all of our commercial channels as the year progresses.

TAC-STIM 2.0 is a next-generation human performance product being financed in part by the Air Force Special Forces through their BOOST program. It could accelerate the adoption of NVNS for human performance among our active duty military in coming years. A pipeline of interest from different branches of the military continues to develop for our TAC-STIM product, which may result in expanded adoption in future quarters. We also believe that there will be civilian crossover as first responders, athletes, transportation workers, and e-gamers become aware of the human performance benefits published so far. Demand for our prescription gammaCore therapy in the VA/DoD channel continues to grow based on clinical performance and our increased presence in the field.

We have about 35 straight commission sales agents or 1099 reps in the field, managed by our small team of Territory Business Managers and supported by our customer experience team. Note that our sales and marketing expense increased by approximately $550,000 in the second quarter of 2023, while sales grew almost $1.4 million, signaling that there may be real leverage opportunities in the PNL if revenue increases over time. Our R&D spend on new products likely peaked during the first quarter of 2022, and we expect our quarterly cash usage to decline as we go through the year due to the anticipated revenue growth. Gross margin stable at approximately 84%, declining R&D investments, and our intention to maintain discipline around operating expenses.

Further out, we're working towards establishing additional indications for prescription gammaCore to treat post-traumatic stress disorder and/or opioid use disorder. Look for new product launches in 2024, featuring our app-enabled technology that can provide digital health solutions. That product platform will be launched in headache, wellness, and human performance as we ramp up our supply chain. We see many potential growth drivers for the remainder of 2023 and beyond, including continued growth in our U.S. prescription headache business in both the VA, DoD, and commercial channels. Further development of the Truvaga product for wellness, mental acuity, and sleep, driven by ongoing consumer marketing efforts. Further development of the TAC-STIM brand for human performance in the active duty military and beyond. Revenue through our distribution agreement with Joerns Healthcare for the sale of prescription gammaCore within a select managed care health system.

Our app-enabled new product platform that will facilitate consumer-facing digital health solutions and unlock new business models, and prescription gammaCore label extensions into PTSD and/or OUD in 2024 and 2025. Finally, in July 2023, we strengthened our balance sheet by raising net proceeds of approximately $7.5 million in a registered direct and private placements to institutional and accredited investors and certain directors and officers. The cash infusion, along with increased revenues and consistent reduction in burn, should provide us with enough runway to operate our business well into the future. At this time, I'll turn the call over to the operator. Operator, please open the line for questions.

Operator

Thank you. Ladies and gentlemen, at this time, we will be conducting our question-and-answer session. If you would like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate that your line is in the question queue. You may press star two if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Our first question comes from John Vandermosten with Zacks. Please state your question.

John Vandermosten
Senior Biotechnology Research Analyst, Zacks

Great. Thank you, good evening, Dan and Brian.

Dan Goldberger
CEO, electroCore

Hey, John.

John Vandermosten
Senior Biotechnology Research Analyst, Zacks

How you doing, Dan? Can you review the structure of the Reliefband Technologies arrangement and how the economics work for that?

Dan Goldberger
CEO, electroCore

We haven't said very much publicly about it. We have signed a distribution agreement with Reliefband Technologies for their Reletex product that we're gonna take to our channel in the VA hospital system. It's early days, but it, it overlaps very nicely with our call point and with our broader mission of bringing neurostimulation devices, to the healthcare marketplace.

John Vandermosten
Senior Biotechnology Research Analyst, Zacks

Great. TAC-STIM and Truvaga have really seemed to have come out pretty strong. With regards to, to TAC-STIM, are there any international opportunities, international defense agencies, perhaps, that you can pursue there? Do you need clearance from the DoD to, to do that? Then, you know, perhaps also maybe the DoD could kind of be a conduit to, talking to others. What, what do you think about the opportunity there in terms of international partners?

Dan Goldberger
CEO, electroCore

Yeah, you're, you're exactly right, over the long haul. In the short run, the Air Force and Army that we're working with are very confidential about how they're deploying the, our Vagus Nerve Stimulation technology. In their conversations with their colleagues in NATO, it has come up, but we don't have very much visibility on how aggressively they're gonna offer it to our, our, our colleagues overseas. Truvaga, we have to go through some regulatory compliance issues, but I certainly expect that Truvaga is gonna be available in Canada, in the United Kingdom, and in the European Union as we roll into next year and get through some of those compliance issues.

John Vandermosten
Senior Biotechnology Research Analyst, Zacks

Great. Sounds like a lot of opportunities there.

Dan Goldberger
CEO, electroCore

Exactly.

John Vandermosten
Senior Biotechnology Research Analyst, Zacks

Last question for me. You, you had mentioned that R&D is going to be going down, but I'm wondering how that might be allocated going forward. I think there's PTSD, OUD, and perhaps, you know, there's been a lot of other small things that, that are potential out there. How do you, how do you see kind of, I guess, the pie chart, you know, of breaking down R&D into those different areas?

Dan Goldberger
CEO, electroCore

Yeah. So our, our largest chunk of R&D spend right now is in new product development. We are, we're, we're looking forward to launching our next generation technology platform that's going to use a smartphone as a display and a control system, and as a way to incorporate other wellness data from other devices in our own device. That is on track for product launch early next year. The R&D spend on product development is going to tail off as we go through the rest of this year and transition to pilot production and, ultimately, building inventory for product launch. We're working with the FDA around a de novo submission to extend our label to treat the symptoms of post-traumatic stress disorder.

That data has already been collected, so it's not a large component of our R&D spend. The next label expansion beyond that is to treat the symptoms of withdrawal from controlled substances like opioids. NIDA, the National Institute on Drug Abuse, has awarded a $6 million grant to fund the pivotal trial in that indication. Douglas Bremner at Emory University and the VA Hospital in Atlanta is the principal investigator for that trial. That's not gonna hit our books, because the pivotal trial is almost entirely funded by the NIDA grant. We see our. Sorry for the long-winded explanation here, but we see our R&D expense declining over the course of this year and settling out at a much lower level through 2024.

John Vandermosten
Senior Biotechnology Research Analyst, Zacks

Great. Well, that's, that's very helpful for the model. Thank you, Dan.

Dan Goldberger
CEO, electroCore

Yep.

Operator

Our next question comes from Swayampakula Ramakanth with H.C. Wainwright. Please state your question.

Swayampakula Ramakanth
Managing Director of Equity Research, H.C. Wainwright

Thank, thank you very much. This is RK from H.C. Wainwright. Good afternoon, Dan. A couple of questions. Starting off at a high level. You ended six months with $6.3 million revenue run, and obviously the guidance is beyond what we can analyze from that 6.3 number. Just trying to understand the cadence of revenues in terms of, you know, where you think the contribution is going to come from. Obviously you added, you know, close to 800+ thousand from the new businesses, you know, the Truvaga and the TAC-STIM.

Is that growth, the additional growth that we are expecting, is that going to come from there, or is it, is it more, as you're opening up more, points of contacts at the VA? Just trying to understand where this business is going to grow for the next six months.

Dan Goldberger
CEO, electroCore

That's a great question, RK, and appreciate it. The good news is that from where we sit, all of our U.S. channels are really starting to accelerate, you know, through the current quarter, right? We're a third of the way or more through the current quarter. The VA hospital system is our largest customer. That grew 75% in the second quarter. We see that growth pace continuing and maybe even accelerating just in the VA hospital as we go through the back half of the year. Driven, you know, a little bit because we're kind of at a tipping point now with, with sort of general acceptance that vagus nerve stimulation works very well in that population.

Also, we're having more and more success recruiting straight commission sales reps, what we call 1099 reps. Our network of feet on the street is growing very rapidly, and it's growing in a scalable way. That's already our largest revenue line, and it's growing by the, the largest %. Our commercial, prescription commercial sales have flattened out a bit this year compared to last year, but the big opportunity in our commercial prescription sales is the endurance relationship that gives us access to Kaiser. We haven't reported any revenue from that channel. We will be reporting some small revenue in the current quarter. That's 12 million, give or take, covered lives that are going to have access to gammaCore prescription therapy for headache.

now that we've got that agreement in place and, and we've worked out the back office issues. I see a lot of greenfield growth from that new medical benefit available to Kaiser patients. Truvaga and, and TAC-STIM, both of those new products have really surprised us with their early adoption. You know, it's still smaller numbers compared to our other channels, but a lot of room for growth. we've said over and over again, but the, the TAC-STIM business could be very large in coming years, but it's gonna be lumpy because it comes in on TOs for significant numbers of devices at a time. it's, it's hard for us to predict the timing, but the, the funnel for TAC-STIM TOs is large and growing.

Swayampakula Ramakanth
Managing Director of Equity Research, H.C. Wainwright

Thanks for that, Dan. Then on the, on the TAC-STIM and the on the military business itself, to me, it's, it's a little bit interesting, in, in the sense you started bringing in revenues, and you're already trying to think of a second-generation product there. I understand you can't talk too much about what's going on behind, in, on the boardroom, but, but in general, you know, how should we think about the second-generation product coming in? Is this going to create a second wave of revenues? What will be the? Would TAC-STIM be gobbled up with the second generation coming in?

You, you can market both the, the first generation and the second generation, over the next, at least over the next year, 1.5 years?

Dan Goldberger
CEO, electroCore

Yeah. So very good question, and in going forward, we need to do a better job of explaining what's going on. There are some pictures on the TAC-STIM tac-stim.com website of the new military-grade version of our non-invasive vagus nerve stimulator. That's a very rugged mil-spec implementation of the technology. The development of that product was largely financed by the Air Force Research Laboratory at Wright-Patterson Air Force Base. Completely separately, we are developing a platform for our, let's call it civilian applications of vagus nerve stimulation, that's going to be connected via Bluetooth to a smartphone. The DoD specifically does not want smartphone connections for all of their various security reasons.

These are physically different products for different end users that are both fundamentally non-invasive vagus nerve stimulators. I, I, I hope that's helpful. There are better pictures on our, our various websites of the different product configurations.

Swayampakula Ramakanth
Managing Director of Equity Research, H.C. Wainwright

Okay. Then, I'm sorry, I'm flipping back and forth. Going back to the-

Dan Goldberger
CEO, electroCore

Sure.

Swayampakula Ramakanth
Managing Director of Equity Research, H.C. Wainwright

VA channel. You know, since the COVID ended, I have to be careful, it might be coming back.

Dan Goldberger
CEO, electroCore

Yeah

Swayampakula Ramakanth
Managing Director of Equity Research, H.C. Wainwright

You have had more, interactions at the VA centers. Is, is the depth of your relationships with individuals at the VA increasing? How much of that, you have already recognized, and how much of that is still on the table?

Dan Goldberger
CEO, electroCore

There is a tremendous amount of runway ahead of us, both in terms of the number of facilities that we have opened up and within any given facility, the number of departments that we have opened up. We, we generally start with neurology in any particular facility. Behavioral health is very interested in what we're doing, especially around PTSD and substance abuse. We have access now to women's health, to pain management, and in some cases we're now getting into primary care in the VA hospital settings as well. We, we have tremendous forward opportunity, not just to open up new facilities, but to go deeper into our existing customer facilities.

Swayampakula Ramakanth
Managing Director of Equity Research, H.C. Wainwright

Okay, thanks. One last question for Brian. This quarter, you clocked 84% as gross margin.

Brian Posner
CFO, electroCore

Mm-hmm.

Swayampakula Ramakanth
Managing Director of Equity Research, H.C. Wainwright

With the second-generation product coming up on the TAC-STIM business and also, with at the same time, increasing in terms of volume of product leaving your facility, how should we think about gross margin, not just for 2023, but, you know, in the, in the, in the short to mid-term from here?

Brian Posner
CFO, electroCore

Yeah, hi, RK. Yeah, so I think we're pretty comfortable saying we're gonna stay over 80%. We've been over 80% since late 2021 at this point, excluding one-time adjustments from time to time. I think we're very comfortable that we'll be over 80% for the foreseeable future.

Swayampakula Ramakanth
Managing Director of Equity Research, H.C. Wainwright

Thank you. Thank you both for taking my questions.

Dan Goldberger
CEO, electroCore

I appreciate it. Thanks, RK.

Operator

...our next question comes from Nick Sherwood with Maxim. Please state your question.

Nick Sherwood
Equity Research Associate, Maxim

Hi, thank you. Congrats on the quarter.

Dan Goldberger
CEO, electroCore

Thank you.

Nick Sherwood
Equity Research Associate, Maxim

Can you give us any information on some of the demographic data that you've, or metrics that you've gotten from your e-commerce platform and digital marketing initiatives? Sort of like, which social media platforms you're driving traffic from, and what sort of customers you're seeing that are coming in from these digital marketing initiatives?

Dan Goldberger
CEO, electroCore

Yeah, very good question. We, we have not given out much of that publicly. One of the metrics that we do watch carefully is we call it the media efficiency ratio. What do we spend on what do we spend on media, which is overwhelmingly internet, versus the revenue that we're generating. We're solidly, and I think we said in the call, that we're spending $1 on media to generate $2.20-$2.25 of revenue, which is very scalable. The vast majority of our spending so far has been on search, and you can see that in the Google Analytics. We engaged an agency to help us with social media to develop creative material for us.

That agency just started to come online in June and July, candidly, our social media metrics right now are anemic. I'm, I'm looking forward now that this agency is kicking in, to seeing some of that, some of that social media, Facebook, Instagram, TikTok. I don't think we're doing much on Twitter or X yet, you know, we're, we're looking at a much more concerted campaign, not so much over the summer, kicking in in the fourth quarter, and then running up to the launch of our next generation product early next year.

Nick Sherwood
Equity Research Associate, Maxim

Thank you for all that detail. I'll get back in the queue.

Dan Goldberger
CEO, electroCore

Thanks.

Operator

Thanks. A reminder, to ask a question, press star one on your telephone keypad. To remove yourself from the queue, press star two. Our next question comes from Tyler Bussian with Brookline Capital. Please state your question.

Tyler Bussian
Biotechnology Research Analyst, Brookline Capital

Hey, Dan and Brian. Thanks for taking the question. I've got two quick ones here for you. The first one is primarily based on kind of the second-generation device plans. Do you have any sense of, are you gonna be pushing those devices out, through both the gammaCore and the Truvaga's platforms? I know you already said it's not part of the TAC-STIM. Do you think you're gonna do something separate for branding for that app-connected device?

Dan Goldberger
CEO, electroCore

We're gonna start in the consumer segment with our Truvaga brand. gammaCore Sapphire, our flagship prescription product, has been a workhorse. We do think that there's a segment of the prescription customer population that would prefer an app-enabled platform that can collect data and can record data, especially in the headache space. The notion of having a headache diary and a diary, yeah, headache diary, is pretty common. We do see rolling that out in the prescription space, but probably alongside of gammaCore Sapphire, not to replace it.

Tyler Bussian
Biotechnology Research Analyst, Brookline Capital

Got it. Just for clarification, the plan is to take the current Truvaga device and fully replace all offerings with this app-enabled, not offer the non-application-based device when you get 2.0 out?

Dan Goldberger
CEO, electroCore

Correct.

Tyler Bussian
Biotechnology Research Analyst, Brookline Capital

Okay, great. The other quick question I've got. Research and development plans are primarily to wind down for the rest of the year. Brian, do you know for SG&A, how should we think about that line item going forward? It seemed like at the last two quarters, it's pretty stable. Is that still the plan? Should it maybe raise a little bit with sales continuing to grow? What's kind of your expectations there?

Brian Posner
CFO, electroCore

I think you've got to look at it kind of in two buckets. There's the sales and marketing, which has a variable element to it, in addition to a fixed element. That will, that will, that, you know, that will increase, right, with sales. Right? The variable portion will. However, you know, there's a rationalization of operating expenses that Dan referred to earlier in the call. We're looking at, you know, we've reduced some positions in G&A, so I think the G&A fixed part will go down a bit, and that'll be offset somewhat by the variable cost element of sales and marketing. It should stay around that number, more or less. Obviously, we'd like the variable to go up more and as the revenue, you know, the revenue, revenue going up is a good thing too, right?

That's the way you should look at it.

Tyler Bussian
Biotechnology Research Analyst, Brookline Capital

Great. Well, fantastic, guys. Thank you very much.

Dan Goldberger
CEO, electroCore

Thank you.

Operator

Thank you. There are no further questions at this time. I'll hand the floor over to Dan Goldberger for closing remarks.

Dan Goldberger
CEO, electroCore

Thank you, operator. We appreciate everybody joining our call today. I want to give special thanks to all of our employees who work tirelessly to deliver our amazing therapy to patients. I also want to thank the healthcare professionals and their patients for their loyal support of gammaCore therapy. We are also thankful for the support of AFRL, NIDA, the NFLPA for supporting our new product initiatives and research. Lastly, we have to thank our shareholders, new and old, for their ongoing support of the company and our mission to improve health through our proprietary non-invasive vagus nerve stimulation technology platform. Two of our long-term directors, J.P. Errico and Trevor Moody, did not stand for re-election at our shareholder meeting last week, and we've reduced the size of the board from nine to seven directors. J.P. Errico co-founded the company with his uncle, Dr. Tom Errico, many years ago.

He's the most brilliant and passionate inventor and businessman I've ever had the pleasure to work with. Trevor Moody has been a director for many years, preceding and through the initial public offering and the difficult transitions that followed. Trevor's strategic insight and advice have been fundamental to the business success that we're starting to report. We're very fortunate that both of these fine executives will continue to be available to us as consultants going forward. Sadly, I want you to know that the electroCore family is mourning the untimely passing last week of Stefan Florea, a longtime engineering team member at our Rockaway, New Jersey, facility, due to his illness. He'll be missed. We've made a lot of progress at electroCore, and we couldn't have done it without all of your unwavering support. Thank you all, and have a good evening.

Operator

Thank you. This concludes today's conference. All parties may disconnect.

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