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Citi Global Property CEO Conference 2017

Mar 7, 2017

Manny Korchman
Analyst, Citi

Welcome to the 8:50 A.M. session of day two of Citi's 2017 Global Property CEO Conference. This session is for investing clients only. If media or other individuals are on the line, please disconnect now. Disclosures are available here and on the webcast. For those in the room or the webcast, you can sign on to slido.com, enter code Citi17. This is room Regency One. To submit your questions, you don't have to raise your hand. We're pleased to have with us EastGroup CEO Marshall Loeb. Marshall, I'll turn it over to you to introduce your management team and provide a couple minutes of opening remarks, then we'll begin Q&A.

Marshall Loeb
CEO, EastGroup Properties

Okay. Thanks, Manny. Sitting here to my right is John Coleman. John is our senior vice president really for the eastern part of the U.S. John covers from North Carolina, Charlotte market, Atlanta, and all of our Florida markets. Also with me is Brent Wood, who has a couple of hats with us today. He is our executive vice president over our Texas market, is based in Houston. Then, as of announced Friday at market close, our CFO, Keith McKey, who's been with us for 37 years, is retiring July 31st. Brent will become our new CFO. Brent started in accounting, moved to Texas, and is coming back to be our CFO in August. Those are the gentlemen with me. EastGroup is an industrial owner of shallow bay, smaller industrial properties, infill locations.

Our geographic markets are California, Arizona, kind of west to east, California, Arizona, Texas, Florida, Carolinas, and entered the Atlanta market a little bit earlier this year. Manny, I'll stop there and try to not take all your questions away by continuing with my summary.

Manny Korchman
Analyst, Citi

Thanks, Marshall. We've been kicking off each session with the same opener here, and that is what differentiates you from your property sector peers that you expect will result in outperformance in your stock over the next 12 months?

Marshall Loeb
CEO, EastGroup Properties

Okay, 12-month timeframe. Where we fit within the industrial space, I touched on it earlier, we're shallow bay. We're 15 quarters at 95% leased or occupied or higher. We don't see that trend. It doesn't work great in this setting, but I've got some graphs with me that would show that we're 75%-80% of the new supply in industrial is big box, meaning usually larger buildings on the edge of town delivered for kind of Fortune 1000, e-commerce, Whirlpool, FedEx, Amazon, those type buildings. Very few people. I like our niche and how uncrowded it is. We see industrial as being much more institutionally controlled this cycle. Infill sites, most of our developments are $10 million-$15 million developments. We have a different program than our peers do. As I've touched on, we're 95% leased.

Finished the year at actually 96.8% or 95.8% occupied. Is that the last mile? Amazon is just starting to enter this. That's where we would differentiate ourselves from our peers. It works for a broad section of people delivering carpet, beverages, whatever, within a geographic region. It's a bet on our GNPs. Really the last mile. We feel like that's much earlier in the e-commerce cycle than big box. Hopefully, that all comes together in the next 12 months. We're also, simply because we have a little bit of Houston overhang that we've been working with at a lower multiple than many of our, unfortunately, of our industrial peers. Hopefully, that gives us a chance to cure it. We see Houston improving. We're starting to see that turn.

We're not feeling it day-to-day, but on the horizon, we could walk you through any number of stats where Houston's improving.

Manny Korchman
Analyst, Citi

We'll push Houston aside for a second because we'll come back to that.

Marshall Loeb
CEO, EastGroup Properties

Okay.

Manny Korchman
Analyst, Citi

Let's stick to e-commerce for a second. If you look at your portfolio, look at your leasing pipelines or however you want to quantify it, how much of that is coming from e-commerce and the last mile needs there versus the thought that it may come one day?

Marshall Loeb
CEO, EastGroup Properties

It's a small % today, but growing. What I mean by that, we're competing, and this is a major U.S. market front, like Amazon Fresh. They're just starting the grocery delivery. We just signed in Houston. I'll give you kind of anecdotal examples. That's why I say it's a small %. Costco is just now delivering furniture online in Houston. Brent, this year, we signed a lease with Costco. John has a couple of tenants in his portfolio that it's a third-party supplier, that last mile delivery for Amazon. The ones that are harder, where we say it's a little bit harder to measure, where we see FedEx and the post office growing in our portfolio. Certainly, the post office. People probably aren't writing letters. They're probably writing fewer letters, but the post office growing within our portfolio.

We see that, really even outside of e-commerce, our third largest customer is Mattress Firm, where that's really a shift from where the mattresses and box springs used to be in the back of a strip center location, and it's just we're the lower cost alternative. In Fort Myers, Florida, John just delivered a building a year ago to a Mattress Firm in Tampa, fully leased. Brent's got one in Houston where they're running. You'd order the mattress, and they'll have it to your home, or not in Manhattan, but would have it to your home or apartment in Manhattan that afternoon, is really the format. We see a shift in retail altogether and then more and more e-commerce. Really, all of our tenants have a website to some degree that they're selling off of now.

Manny Korchman
Analyst, Citi

How much of that sort of shallow bay, smaller space stuff is then in more direct competition from a 3PL or some other type of distribution channel versus somebody doing it themselves?

Marshall Loeb
CEO, EastGroup Properties

We have a number of 3PLs. I mean, that to me, that's where I'm not answering your question exactly. I hesitate answering because we know they're doing the work for other customers. A little bit on another side, we were just seeing an article where when you order off Amazon, a lot of what you will buy is from other retailers, but Amazon really does the logistics of it. FedEx, you may have seen, announced a similar program within the last month. As FedEx does that, it'll go through theirs, but it's really e-commerce related there. Some customers will do it, then any number of our properties, we like being near an airport. That's a good anchor. It's a good distribution spot. That's where we would particularly end up with a lot of freight forwarders and 3PL companies.

Manny Korchman
Analyst, Citi

Questions in the room? Brent, let's switch over to you. First on the CFO role.

Brent Wood
EVP, EastGroup Properties

Sure.

Manny Korchman
Analyst, Citi

I remember when Marshall joined here at EastGroup, I think a lot of the discussion focused on the fact that you liked being in the field, and you wanted to run a region, that's kind of why maybe you didn't raise your hand. Maybe there's other reasons evolved for Marshall's seat. We're happy to have Marshall here, what has changed since then that now you've decided to move to corporate?

Brent Wood
EVP, EastGroup Properties

First of all, that's been a number of years ago, maybe three-plus years before that. It's really, I would break it down personal and professional level. On a personal level, my wife and I both are from Mississippi. All our family's still there. Our kids have gotten older. They've drifted back. I've got a son that's a freshman at Ole Miss, a daughter that's graduating high school, and she decided she's going to Ole Miss. A lot of personal factors, aging parents, and all those sorts of things you don't really want to hear about, but there were personal things that drew us or had a desire to want to go back. On a professional level, you're right. I've enjoyed for 15 to 20 years now being a deal maker for EastGroup.

When Keith announced his retirement, we've talked off and on through the years, the board, going through their process, approaching me, my wife and I thinking about that. You reflect on, do I want to be a deal maker for another 10, 20, 30 years? We came to the conclusion that it would be something, I think, fun, a different challenge for me, just a different opportunity to do things and go back home. Marshall and I, when I started with the company in 1996, Marshall was with the company then. I started with the company as an assistant controller. Keith McKey, our CFO, hired me. After about a year and a half, I was given the opportunity to move over to the asset side. I was happy at that time to put my CPA hat down and wear another.

I think all that gives me a skill set, though, Manny, that maybe is diverse. I've done everything from property accounting to reconciliation to 10-Qs, 10-Ks, then to buying land and developing property. I look forward to it, got to get myself replaced in Houston, spend more time in Jackson coming up in probably beginning April, May, I'll physically move my family back over the summer, in between school and that type thing. I just look forward to it. It's just life. You never know. You get in a fork of a road, you look each way, you pick a path, I'm excited to do this, happy to work with Marshall. We don't have a CIO role within the company.

We're very horizontal, which John and I have enjoyed as being field growers, having it that way. I look forward to being a sounding board with Marshall and John and the other guys in the field, talking strategy on what we're doing and what path we're headed as a company. I still think I'll have a little bit of a hand in deals in that sense, but look forward to it.

Manny Korchman
Analyst, Citi

If we think about backfilling that Houston role, how are you approaching that?

Brent Wood
EVP, EastGroup Properties

We, for many years, as part of succession planning, John and I and our counterpart on the West Coast, we periodically would give to, at the time, David Hoster, our former President CEO, and then Marshall, a list of names that if we got hit by the proverbial truck, names that we felt like, "Hey, you guys can call these guys, and this would be a starting point." We have bright, young internal guys that work under me in Texas. I have two Vice Presidents, and then there are some very bright, qualified people in Houston and in Dallas. I wouldn't say that I would necessarily have to be replaced in Houston. We'll look in both those markets, and I've got a list of names I want to, now that we're public, I can reach out to, and we'll go through a process, and I'm very confident.

I'm not leaving EastGroup, it's clearly in our best interest to make sure we have the right person. Once we get that taken care of, again, I'll begin to segue into my new role.

Manny Korchman
Analyst, Citi

Let's just stick to Houston. Give us a quick update since the call as to any changes you've seen.

Brent Wood
EVP, EastGroup Properties

Well, now I'm segueing that CFO role, Manny. I'm not really talking about Houston anymore.

Manny Korchman
Analyst, Citi

Can we call in Keith McKey to talk about Houston then?

Brent Wood
EVP, EastGroup Properties

That's right. No, Houston on the whole, the industrial market's held up very well, 5.1% vacancy rate per the CBRE reports at year-end. It's had positive net absorption through every quarter through now two and a half years of the oil downturn. The under-construction spec development pipeline is down to 2.4 million feet, which is frankly fairly immaterial relative to the market size. From that context, it's been very good. The one challenge we've had specific to EastGroup is that we've had the unfortunate timing of 2016 and 2017 being heavier than normal rollover years for us. We've been in the 17%-plus range. A lot of our holdings are in the north sub-market, which are up near the airport.

That is the location of a lot of 3PLs and freight forwarders, and those have been the tenants that have been more prone to downsizing when their leases roll. Their contracts with a Halliburton or a Schlumberger or these different oilfield providers have slowed, so it's easy for them to contract. We've had some musical chairs. That being said, there's still a lot of lease velocity in the market. We signed 30 leases last year for 835,000 feet. 20 of those were new and 10 were renewals, which is the inverse of what we would want. This year so far, we've signed 10 leases for 340,000 square feet, two of which have been, as Marshall alluded to, internet fulfillment, last mile type tenants, so good to have those. We've gotten our roll this year under 10% now for the remainder of the year.

Amongst that are a fair number of known vacates, so we've got to block and tackle through the remainder of this year. Looking into 2018, we only have a 7% roll. There's a general optimism in the market. Oil and gas company, the rig rate counts up quite a bit from its low. There's a general positive sentiment within the oil and gas sector of the new administration in terms of permits and environmental clearances and those type things. There's a general optimism. I think we're looking at the end of the tunnel, seeing a light, and feeling positive about it, but we'll have still some bumps and bruises through this year to get to the end, but we're headed in the right direction.

Manny Korchman
Analyst, Citi

On the deals that you got done this year, what do the stats look like?

Brent Wood
EVP, EastGroup Properties

The stats look similar to last year. You'd much prefer to do renewals because you've got more leverage, and even if market's lower than what the tenant's paying, they don't tend to negotiate quite that heavily. Being that seven of the 10 were new, meaning they backfill vacancies, we'll continue to show a little bit of backward movement in our GAAP rental comparisons, and I'm going to say that's probably going to remain like it was last year in that 5%-10% on average. We may have a quarter where it blips because we only had a handful of transactions, I think on the whole, we'll be in that range. Good term, good credit. Other than some rent and free rent deterioration, looking good beyond that.

Marshall Loeb
CEO, EastGroup Properties

In my comment, Manny, I'll tie in Houston, if I can.

Manny Korchman
Analyst, Citi

You CFO now.

Marshall Loeb
CEO, EastGroup Properties

I'm the optimist on this. It feels to me that, usually I would walk into a room at the Citi conference, people would say, "Marshall Industrial EastGroup, Houston." That was the word association. For a couple of years, you've-

Manny Korchman
Analyst, Citi

I heard some harsher words, I won't share them.

Marshall Loeb
CEO, EastGroup Properties

The ones I'll repeat here. Thank you. I'm glad you'll stick up for me then. What I would say is with Houston, we're down from 21% of our NOI a year ago, first quarter, to 15 this year, and it'll be below 15 as our projections for the fourth quarter this year. As Brent mentioned, just with the rig rate count up, oil and gas prices, our roll is under 10% for the balance of this year, under 10% next year. The rig rate count's up. Natural gas prices are up. Oil prices are above breakeven. Oil and gas companies are hiring again. In a new administration, with a Secretary of State from ExxonMobil, Department of Energy, all the things like that, it'll be interesting to me to see.

It really wasn't until mid 2016 when we felt the downturn in our portfolio in Houston. Wall Street was a good year plus ahead of where we felt it in our portfolio, worried with concerns about Houston. It'll be interesting to me on the way out of this downturn, does Wall Street get ahead? Brent and Kevin and the team aren't feeling it day to day, but is Wall Street ahead of where we feel it? If so, we feel like we're starting to see that light at the end of the tunnel in Houston. It may be 2018 or the back half of this year, but that things are turning in that sector.

That, to me, when you say, "What do you think could help you outperform your peers in the next 12 months?" I think if sentiment changes on Houston, or which it feels like, at least in the oil and gas industry, there's, was it $27 billion invested in the Permian Basin in land acquisitions just the second half of last year. All those things feel positive, and if the market turns, it'll be interesting to see.

Manny Korchman
Analyst, Citi

In conversations with tenants or potential tenants, do they approach it from some type of magical crude oil number? Do they think about sort of what their needs are in two years, and that's just what they're signing on? How do they approach the leasing or the conversation decision?

Brent Wood
EVP, EastGroup Properties

Sure.

Manny Korchman
Analyst, Citi

How has that changed?

Brent Wood
EVP, EastGroup Properties

Tenants are much less sophisticated in that analysis than we would like to think or project. At the end of the day, at a local level, they're looking, "How's my bottom line? Am I growing? Am I contracting? Does this space fit me?" That, at the bottom line, is the decision-making. They're doing it. As they're looking at space, if they are moving, they may be giving consideration to, "Do I need a little more space?" and that type thing. They're generally a shorter-term view. "Does it fit me now? Do I feel good about where my business is headed?" They're making decisions. Our average lease would be four to five years. Again, they're not looking too far out into their crystal ball. The good thing is that, again, tenants' general sentiment is turning positive.

However that translate into their decision-making in terms of leasing space, again, it's gone positive.

Manny Korchman
Analyst, Citi

Questions in the room? No, everyone's going to be shy. Shy people go to Slido. Talk about global trends. Do you think that that sort of more the macroeconomic stuff that we talk about, especially with some of your industrial peers, impact your markets and your smaller spaces as much as it does the big box and larger demand?

Marshall Loeb
CEO, EastGroup Properties

Probably, kind of yes and no. Everybody's speculating on this. We think driverless trucks are When we think global trends, or maybe if this is where you're going, Manny, for example, it's going to happen probably before driverless cars, in the sense that there's a shortage of truck drivers, and there's a limit for hours of day. If we all ran a trucking firm, you'd be very much in favor of driverless trucks. I think for us, it will affect us less than our peers, meaning that what it probably means is our best guess at this is better things for the ports of L.A., Long Beach, West Coast ports, because it'll be faster to get goods with a peloton of trucks that can go 24 hours a day to the East Coast than it is today.

Still, when you get to Tampa or when you get to certain of our markets, you get to Dallas, there's got to be someone that basically disassembles that inventory, almost like a train, and puts it on a van or smaller truck to get it to your house, to get you to sign it, to unload it. From that end, it would be a bigger disruptor for those large distribution centers than the infill locations. I think within ours, we've kind of looked to see, where does the disruption come? Our overall, maybe if I backed up to your original question, bet on EastGroup, is really a bet on the GNP of the markets we're in. With an infill location in Tampa or San Antonio or Charlotte, it's just that there's going to be half a million people in those cities 10 years from now.

If that happens, we'll be able to push rents. We try to build as flexible a building as possible, whether it's manufacturing. If there's a border tax and manufacturing, the supply chain gets disrupted, moved back into the U.S., we would lose any number of our freight forwarders or 3PL, but we also have light assembly, light manufacturing within our building. We don't have heavy industrial kind of manufacturing buildings, but we could see light assembly and things like that. When we try to think about emerging trends, our goal is to be in such fast-growing cities, and it feels like there's probably, in our guess, when you look at the country, I'll move it away from politics. There's probably 25 cities that have job growth, and if you're not in those 25 cities in the U.S., you see struggling economies in small places in the country.

If you're not in that, they're not all Sun Belt, but a lot of those major markets where it's just a hub of jobs. That's kind of how we're hoping those markets. There'll be disruptions, but with growth, but we'll manage our way through it.

Manny Korchman
Analyst, Citi

Development opportunities in that light. Do you see yourself intensifying your exposure in each of those markets?

Marshall Loeb
CEO, EastGroup Properties

Yeah, we do. I may bring John in if it's okay. I'll let John talk about it. We're seeing good opportunities for development.

John Coleman
EVP, EastGroup Properties

Yes, I manage the Eastern region for the company. Just editorial note, looking back a year ago, we've had a very strong 12-month run. As I look at my markets right now, we are as strong or stronger across the board in each city. Positive drivers, the fundamentals for positive net absorption are up, vacancies are down, and rental rates continue to increase. As we look forward, we still think we've got plenty of runway for that to continue. In the Eastern region, from a development perspective, I have ongoing operations right now in Orlando, Tampa, Fort Myers, and Charlotte. Each of those cities, we have active buildings under construction. Let's transition. When we look at the health of the market, I see now where I used to have a vacancy on a development, I'd have one prospect we're trying to negotiate a deal with.

In Orlando, for example, we delivered a building in January, 50% leased. The remaining vacancy, I've got three prospects that are all proposing to take that vacancy. I have the next phase just released for under construction that if the prospects that I have that we can't accommodate, we will try to shift to that new phase of development. Very strong dynamic in the market. One thing, we also added a development site in Dade County. In November, we closed on 61 acres, North Dade County. It'll be our first new development in Dade, and we can accommodate 850,000 sq ft. Going through the entitlement, infrastructure permitting and design right now, and by the fourth quarter, we'll be under construction with our roads and first phase of the building.

Marshall Loeb
CEO, EastGroup Properties

The other side of development, I'll speak for Brent, but it's been sometimes surprising when we've had investor meetings and probably more international investors of with oil and gas. "How bad is Texas?" What we would say is that, and you probably know this, the economies there, the city economies are totally decoupled. What we see within Texas, that Dallas has absorbed over 20 million per year for the last couple of years. It's doing well. Austin, we're 100%. We're building in San Antonio, our Dallas developments, and really the pain we felt in Houston, or really public market a couple of years and the field maybe nine months, we're not feeling that at all in San Antonio, Austin, El Paso even, which it's 1% of our NOI. That's one that we have worry.

If you build a wall, have a border tax, that's certainly an economy that relies on Mexico. We hit 100% occupancy in El Paso for the first time in a few years, fourth quarter last year.

Brent Wood
EVP, EastGroup Properties

I understand that we have a Sun Belt strategy, and I think there for a period people are saying we had a Houston strategy, and it's been very gratifying for us that I think people thought when Houston slowed down, Houston, EastGroup's development pipeline would just dry up and that's their primary grower, and it's done the opposite. Again, geographic diversification. John's markets have rebounded. He's done a great job. San Antonio, Dallas, other markets have stepped in and more than backfilled that. So it's just been very satisfying to be able to have anecdotal examples of here truly is our development program, and it's way more than that one market.

Manny Korchman
Analyst, Citi

If we're sitting here without as intimate a knowledge of sort of the ins and outs of each of your markets, we look at broker reports, we see stuff like Dallas sort of maybe on the precipice of oversupply. You talk about it really positively and building not just in Dallas, but sort of-

close to Dallas markets. How do we get comfort in sort of the supply and demand side, I hope, of some of these markets between your smaller, I'm going to call them niche-ier, though they're probably not, spaces versus the big boxes and the stuff that's more commodity, tilt up and get it done stuff?

Marshall Loeb
CEO, EastGroup Properties

I think probably maybe a two-part answer. One, as Brent mentioned earlier, I like our company structure. We don't have a chief investment officer, chief operating officer. We're pretty flat. We also really don't have an IR officer. So what I'd say is, one, welcome to reach out to us. I think I'm going to answer your question because I think you'll see supply numbers in Dallas, and they'll give you pause. They do us, for example, or Atlanta or some of the markets. But it's really that deeper dive of, okay, what's being delivered? What we'll look at is how much of that is big box, because our average tenant size is growing, but it's about 26,000 feet. So to take 26,000 feet and a half a million square foot building on the edge of town, they would be building you a bowling alley. It just won't work.

It may as well be multi-family development or hotels. They aren't structured or designed to accommodate. I would look at, if you can, through the CBRE or Cushman & Wakefield or whoever's research you're looking at, of this 20 million square feet in Dallas or the 17 million square feet in Atlanta, for example, how much of that is big box development? If you could look at, when we look at Houston, it's helpful to see a lot. The supply is back down to where it was in 2011. Where there is new supply, it's the eastern side of the city down by the port, kind of downstream oil and gas, or southwest, where our properties aren't concentrated. Those to me and you guys chime in, would be what's the new supply consist of, if you can get to that level, and then where is it?

That's where really we'll talk among ourselves and kind of get to what's our true competitive set, and that's usually a small fraction of the overall supply.

Brent Wood
EVP, EastGroup Properties

I would just add to that, Dallas specific, 19 million square feet under construction. It had 24 million square feet of net positive absorption and vacancy's down, rents are up. We're not seeing any signs of It's not going to last forever, and you have your eyes open for those signs of a slowdown. We're not seeing supply outpace demand at this point. When you look at that 19 million, to Marsh's point, you break it down, you're going to see a lot of bulk construction down in the Great Southwest sub-market south of the airport. We don't do anything there. Over at the intermodal, Southeast Dallas, way down 45, again, a lot of construction there. We're not active there. Hillwood up at Alliance, far north Fort Worth, a lot of big box construction. We don't play there.

When you break it all down, you look at where we do have our properties located, and again, you break it down, there's very little multi-tenant. That's really our fastball as a company, the multi-tenant business distribution, and that is still showing really good signs of life.

John Coleman
EVP, EastGroup Properties

If you look at the year-end stats for Florida, all the property that was under development, what surprised me was that 50% of it was already pre-leased or build to suit. Of that inventory, only half of it was going to come to market as a spec development.

Manny Korchman
Analyst, Citi

I'll get to you in a second. Just, Brent, to your comment earlier on building in new markets, Houston has come down. Do you think that you'd be going into Atlanta right now if Houston were doing well? You made the comment of everyone thought that we were a Houston development company. If Houston hadn't slowed and you could continue to be a Houston development company, would you have gone sort of outside of the current markets and the current wheelhouse to build in a new market?

Brent Wood
EVP, EastGroup Properties

I'll let Marshall answer. I mean, the short answer is yes. I mean, we're always looking at markets within our footprint. We wouldn't be looking outside our footprint.

Marshall Loeb
CEO, EastGroup Properties

Yeah. I would agree. I mean, I think if Houston had stayed red hot. We like Houston. We want to develop in Houston again. At 21%, kind of in some of the conversations we said, it's almost like if you had a good stock in one of your portfolios. How much Google do you want? How much Apple? I mean, is it 21, 25, 30? At some point, even a good market can get over-concentrated. Atlanta, John had worked in the industrial market for 14 years, and we spent really about two years meeting with brokers and researching and turning over stones and getting beaten out on deals and passing on deals. It reminded us a lot of Dallas, where it's a large market, very competitive, but most of the new delivery wasn't where we felt like our product would work.

We feel like we found our niche. Time will tell, but we felt like we found a niche in it, and it helps us also long-term create that runway for Houston to keep doing what we do well there.

Speaker 5

In terms of supply, can you talk a bit about why it hasn't been there for that shallow bay segment? Should we expect that rental growth, notwithstanding Houston, would be stronger for your type of properties, given that the supply reaction hasn't been there for them?

Marshall Loeb
CEO, EastGroup Properties

Good question. There are probably two answers, or kind of two parts to that. One, we think supply, most of our peers are larger than us, you've got more capital to place. Most of our buildings, we'll build a subdivision, we'll build a park, and we'll build it one building at a time, which we think kind of taper supply into demand. We think our development program is less risky than our peers. If you're a large institution, even on the private side, if you're Clarion or AEW or someone, putting out and building those buildings, one, the land's not available. It's awfully hard to find the good park sites because we're the first guys to get priced out of land usage compared to retail, multi-family. It's like working for minimum wage for them. These are our theories.

It's just hard, you can place more dollars more quickly on a big e-commerce logistics center on the edge of town. That's kept people out of our sector. It was even interesting, as in a side, was meeting with a group that was kind of a private group that I knew, and they do all property sectors. They were asking me, "If we can do anything, what would you do?" I was pushing them because I said, "I would go buy even smaller industrial, lease it up, and then flip it." Their comment, they work with friends and family and kind of small institution, is that it's kind of the same thing.

We can make more money buying a suburban office building, getting it from 50%-85% leased and selling it, that if we go build or buy a small industrial building, even if we're right, the profits are so low. I understood from the large entities why they're not in our space. It was an eye-opener to me to go, "Wow, why aren't the 3 and 4 people or the smaller firms playing in industrial?" It's not that no one does. It's just, it's the same amount of time, and you can make more money elsewhere. In terms of rent increases, I think both sectors will see them. Our rents are usually higher than, say, the large building because the land's cheaper, and it's more efficient.

We'll build a building for $80 a foot, a big box, maybe $60 a foot, and the yields are about the same, so the rents reflect that. We'll both raise rents. I think our risk long-term of obsolescence is lower than a state-of-the-art building on the edge of town because it won't be state-of-the-art the new cycle. A friend was just delivering his third Amazon building to build, finishing it up, and they had told him, "We wouldn't build this building the same way if we were doing it today." That was interesting for me to anecdotally hear that.

Manny Korchman
Analyst, Citi

All right. Any last questions? Good, we'll go to rapid fire. What will same-store NOI growth be for the industrial sector overall in 2018, Mr. New CFO?

Brent Wood
EVP, EastGroup Properties

Same store? I would say 3%. Yeah, I was thinking 3% will be.

Manny Korchman
Analyst, Citi

You're coaching him already.

Brent Wood
EVP, EastGroup Properties

No, I would say 3%.

Marshall Loeb
CEO, EastGroup Properties

He usually disagrees with me.

Manny Korchman
Analyst, Citi

3%. How much higher or lower do you expect private market cap rates for the industrial sector to be in 12 months?

Brent Wood
EVP, EastGroup Properties

I personally don't see a lot of upswing in cap rates. I don't think they'll compress lower, I think they'll be very similar to today at low points.

Manny Korchman
Analyst, Citi

You agree?

Marshall Loeb
CEO, EastGroup Properties

I agree. Maybe what we're hearing is cap rates are constant, fewer bidders. Maybe I'd say 25 to 50, maybe 50 at the high, 25 basis points higher, probably in line.

Manny Korchman
Analyst, Citi

Rank the best real estate decision to make today. Buy, build, sell.

Marshall Loeb
CEO, EastGroup Properties

Build.

Manny Korchman
Analyst, Citi

The other two, buy or sell.

Brent Wood
EVP, EastGroup Properties

We can't get buy or build. Build, I would say buy.

Manny Korchman
Analyst, Citi

Thank you.