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William A. Mobley, Jr.
FreeCast is an entertainment-based content discovery, aggregation and management company that provides SmartGuide® digital interactive technology for consumers to organize today’s numerous sources of online media similar to a traditional on-screen television, or TV, guide. Initially, we licensed our technology to Telebrands Corp., or Telebrands, who distributed memberships to consumers through retailers under the brand known as Rabbit TV from 2012 through 2016. In July 2016, we began offering our product directly to consumers under our own brand, SelectTV. At that time, memberships to SelectTV were strictly available for purchase and redemption online. In October 2019, we began selling memberships to SelectTV as a direct-to-consumer retail product in the form of a packaged “cord cutting kit” through TV Infomercials, utilizing a toll free phone number and ecommerce ordering system, with delivery of the product to consumers via the United States (U.S.) Postal Service. Sales and/or renewals that occurred after 2016 were predominantly a result of legacy Rabbit TV sales, in which we maintained and operated for that existing membership base.