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Earnings Call: Q2 2018

Aug 2, 2018

Operator

Good morning, ladies and gentlemen. This is Floor & Decor's second quarter 2018 earnings call. At this time, all participants are in a listen-only mode. As a reminder, this conference is being recorded today, Thursday, August 2nd, 2018. I would now like to turn the call over to Matthew McConnell, Manager of Investor Relations at Floor & Decor. Please go ahead.

Matthew McConnell
Senior Manager of Investor Relations, Floor & Decor

Thank you. Good morning, everyone. Joining me on our call today are Thomas Taylor, Chief Executive Officer, and Trevor Lang, Executive Vice President and Chief Financial Officer. Also in the room is Lisa Laube, Executive Vice President and Chief Merchandising Officer, who will join us for the Q&A session. Before we get started, I would like to remind you of the company's safe harbor language. Comments made during this conference call and webcast contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are subject to risk and uncertainties. Any statement that refers to expectations, projections, or other characterizations of future events, including financial projections or future market conditions, is a forward-looking statement. The company's actual future results could differ materially from those expressed in such forward-looking statements for any reasons, including those listed in its SEC filings.

Floor & Decor assumes no obligation to update any such forward-looking statements. Please also note that past performance or market information is not a guarantee of future results. During this conference call, the company may discuss non-GAAP financial measures as defined by SEC Regulation G. The reconciliation of each of these non-GAAP measures to the most directly comparable GAAP financial measure can be found in the earnings press release, which is available on our investor relations website, ir.flooranddecor.com. A recorded replay of this call, together with related materials, will be available on our investor relations website, ir.flooranddecor.com. Now, let me turn the call over to Tom.

Thomas Taylor
CEO, Floor & Decor

Thank you, Matt. Thank you to everyone joining our call. We are pleased with the performance of our business in the second quarter as we generated comparable same-store sales growth of 11.4% and total sales growth of 26%. For nine and a half years, our same-store sales growth has been above 10%, demonstrating the strength of our business model over a long time. The investments we have made in our stores, a broad trend-right assortment of good, better, and best in-stock inventory, combined with a unique low-cost, direct sourcing supply chain that allows us to offer everyday low prices, has consistently worked. Over the last several years, we have focused on improving our assortment, technology investments, including a connected customer experience, materially enhancing our supply chain, and increasing regional leadership to support our decentralized service-oriented culture.

We opened our 90th store today in Port St. Lucie, Florida, and I feel fantastic about our historical performance and even better about our future white space opportunity as we continue our path to 400 stores in the U.S. Our success is a direct result of the terrific team and their hard work. Now, turning to our second quarter results. Total sales increased 26% to $434 million. Comparable store sales increased by 11.4%, driven primarily by transaction growth of 12%, and our adjusted diluted earnings per share increased 35% to $0.27. With the exception of stone, all of our categories had positive comps, with laminate, luxury vinyl plank, decorative accessories, and installation materials comping above the company average. As expected, we saw an estimated 280 basis points comp benefit due to demand from Hurricane Harvey, which moderated from last quarter's estimated 400 basis points tailwind.

Excluding the comparable stores impacted by Hurricane Harvey, second quarter comps increased by 8.6%. We opened four new stores during the quarter, ending with a total of 88 stores at the end of June, and we remain on pace to grow our store footprint by 20% in 2018. Now, let me briefly highlight recent accomplishments and outline our key strategic priorities for 2018. As a reminder, our priorities are new store growth, increasing comparable store sales growth, expanding the connected customer experience, and continuing to invest in the pro customer. First, new store growth. The four new stores opened in the quarter are off to a very good start, including our first store in Seattle, one of the three densely populated new markets we are entering this year.

We plan on opening seven new stores in the third quarter, several of them in new markets, including Boston, a second store in Seattle, Oklahoma City, Indianapolis, and Albuquerque. For the year, we plan to open a slightly higher mix of new stores in new markets. Our class of 2016 and projected 2017 new stores' first-year sales and four-wall EBITDA has improved substantially from previous years and is above our pro forma expectations. To better illustrate this, our class of 2015 new stores saw first-year sales of approximately $10.4 million and four-wall EBITDA of $800,000, while our class of 2016 new stores saw first-year sales of approximately $12.7 million and four-wall EBITDA of $1.9 million, shortening the payback period to 1.7 years from 2.4 years.

Not all of our 2017 new stores have hit their one-year anniversary yet, but it appears they will do even better than the class of 2016, our best new store class performance ever. While it is still very early, the class of new stores that have opened in 2018 are performing very well. As we continue opening new stores and increasing the awareness of the Floor & Decor brand, we believe there is a significant opportunity to gain market share and continue generating great returns. It is worth noting that as our new store sales perform 20%-30% higher in their first year compared to prior vintages, this affects our comparable store sales growth. Second, increasing comparable store sales. A distinct advantage of Floor & Decor is our product dominance centered around low cost enabled by direct sourcing, innovation, trend-right products, and in-stock job lot quantities.

These advantages are enabled by the significant investments we have made in our global supply chain and distribution centers, which we continue to invest and build upon. We are getting better at finding and bringing new products to the market even faster. We believe our free design consultation services are unique to the industry. Our stores are staffed with a team of designers that help our customers create a unique project. We have given our stores technology tools to enable them to better serve customers, including online scheduling, design tools, and tablets. Our average ticket and customer satisfaction is much higher when a designer is involved in a sale, and we believe we are in the early innings of more fully developing this strategy. Third, expanding the connected customer experience.

Our integrated connected customer strategy is working well as online sales continue to grow at a much faster rate than our total sales growth. Sales tendered through our website accounted for approximately 7% of total sales in the second quarter, about 200 basis points more than the second quarter last year. Regardless of how a customer shops, in-store or online, these investments are focused on providing a positive experience for both our consumers and our pro customers. Our research tells us that if a customer is in the market to buy hard surface flooring, and we can get them to visit a Floor & Decor, we can convert them over 80% of the time. Our research also indicates approximately 70% of customers that ultimately buy from us visit our website during the research period.

The majority of our customers prefer to pick up their website orders in our stores, which tells us having a physical presence to see, touch, and learn more about our products is critical. As we expand our physical footprint, this will increase our digital reach, increasing an advantageous omni-channel cycle. We are upgrading our chat and call center services, all of which work to educate and inspire new and existing customers prior to or after shopping in our stores. Consumers today want an integrated experience. We will continue investing in and improving that experience. We believe these investments are working as we have consistently seen our website sales conversion rates increasing. Fourth, continuing to invest in the pro customer. Many of our pro customers shop with us often, their average spend is greater than that of a typical end user.

They shop with us because we are a one-stop shop for everything they need, most importantly, in-stock job quantities of the best trend-right products and installation materials. We have invested in multiple solutions to help our pros run their businesses better, such as a dedicated in-store and web pro services team, dedicated registers, a new pro app that simplifies their business with us, CRM technology to manage our relationship, technology to get them in and out of our stores faster, delivery, a dedicated pro phone line, enhanced credit solutions, free storage, and many others. We are excited that by the end of the third quarter, we will have our pro premier loyalty program rolled out into all of our stores. We believe this is one of the industry's best total loyalty solutions and should allow us to continue to see increases in comp sales. This does not happen overnight.

It takes time to get adoption from the pros, but we believe this will enhance and produce more loyalty. Keep in mind, less than half our customers are likely to participate in this program as it is designed for our pro customers. In summary, it was another solid quarter, and we continue to make good progress against each of our strategic priorities by further improving our capabilities and customer value proposition. Before turning the call over to Trevor, I want to acknowledge the revision we provided to our full year outlook. We complete a thorough forecast each quarter, and we felt it prudent to slightly adjust our guidance based on current trends and uncertainty due to lapping unprecedented hurricane impact on our stores last year.

That said, we continue to believe the industry will grow in the mid-single digit growth rate, and that our model will continue to outperform this growth rate over the long term as we continue to grow our store base by 20% per year and our comparable same-store sales. I believe we are well positioned to continue to take market share for the foreseeable future like we have done for a decade. It is an exciting time here at Floor & Decor, and we feel really good about the culture and talent to drive our growth for years to come. I want to thank our associates for another strong quarter and turn the call over to Trevor Lang, our CFO and Head of Pro Services, to go over our financial results and guidance.

Trevor Lang
EVP and CFO, Floor & Decor

Thanks, Tom, and good morning, everyone. I will review our second quarter 2018 results and then discuss our outlook for the third quarter and the remainder of fiscal 2018. We delivered another solid quarter, further demonstrating that our differentiated business model is a competitive advantage that continues to resonate with both our pro and DIY consumers. As Tom outlined, we believe the strategies we have been pursuing over the last five years are working well and are especially proud of our new store first-year sales and profit performance. Net sales in the second quarter of 2018 increased 26.2% to $434,300,000 from $344 million in the second quarter of 2017. We ended the quarter with 88 total warehouse format stores, an increase of 15 stores or 20.5% versus the end of the prior year period. Our second quarter comparable store sales increased 11.4%.

Our comp was again driven by transaction growth while our dollars per transaction declined slightly. Our comparable store sales, excluding the Houston market, which continues to benefit from post-Hurricane Harvey flooding related building efforts, increased approximately 8.6%. Now on to profitability. Gross profit increased 24.9% to $177,600,000 in the second quarter from $142,200,000 in the second quarter of fiscal 2017. Gross margin decreased approximately 40 basis points to 40.9%, from 41.3% in the second quarter of fiscal 2017. This decrease in gross margin rate was primarily due to factors we outlined last quarter, higher domestic trucking, primarily due to higher fuel costs and our Miami distribution center relocation, and product mix. As a percentage of sales, total SG&A deleveraged approximately 90 basis points to 32.3% compared to the second quarter of 2017 due to new stores.

Our total operating expenses deleveraged due to the pre-opening and operating expenses of opening four new stores in the second quarter of 2018 versus one new store in the second quarter of 2017. Our stores open more than two years obtained approximately 100 basis points of leverage. In addition, as previously discussed on the last two calls, we are opening in new, more densely populated markets that have higher pre-opening and operating costs. This also impacted our second quarter operating expenses, but we believe the long-term potential of these markets is making the investment worthwhile. Operating income increased 9.2% during the second quarter to $37,200,000 as compared to $34,100,000 in the second quarter of fiscal 2017. Operating margin decreased 130 basis points to 8.6% versus the prior year period. Our interest expense for the second quarter was $2,100,000 compared to $3,400,000 in the prior year period.

The decrease in interest versus last year is primarily due to using the IPO proceeds from the second quarter of 2017 to pay down debt. Our reported provision for income taxes for the second quarter was a benefit of $4,700,000 compared to an expense of $4,900,000 in the second quarter of 2017. The decrease in our effective tax rate was primarily due to the recognition of excess tax benefits related to stock options exercised, as well as tax reform passed in December 2017. We have adjusted the stock option benefit out of our calculation of adjusted earnings in today's release. Before I discuss net income in 2018 guidance, please note that I will discuss both GAAP and non-GAAP measures. As described in our earnings release, we believe our non-GAAP disclosures enable investors to better understand our core operating performance on a comparable basis between periods.

A reconciliation of these non-GAAP metrics to the most directly comparable GAAP financial measures can be found in our earnings release issued in connection with this call. Adjusted net income and adjusted diluted earnings per share were $28,400,000 or $0.27 per diluted share for the second quarter of 2018, compared to $20,600,000 or $0.20 per diluted share in the second quarter of 2017. This represents an increase in adjusted net income of $7,800,000 or 37.7%. Adjusted EBITDA for the second quarter increased 16% to $50,700,000 compared to adjusted EBITDA of $43,700,000 in the second quarter of fiscal 2017. We ended the quarter with $176,500,000 in cash and available liquidity under our revolving credit facility and $164,400,000 of borrowings outstanding.

Now turning to our guidance. As you saw from our press release, given our performance for the first half of the year and our expectation for the remainder of 2018, we are revising our 2018 annual guidance range as a result of the following three factors. First, we expect our comparable store sales, excluding Houston, to be 9%-10.5% range for the second half of 2018, reflecting recent trends in our business. Second, we have had some stores opening later than we had originally planned in the fourth quarter.

Third and final, due to the reduction of sales expectations combined with lower assumed product margins, primarily due to anticipated mix changes in domestic freight costs, we now expect gross margins to be down 50-60 basis points for the second half of the year. As discussed on our first quarter call, we continue to expect an increase of over $10 million in store operating and pre-opening expenses for the year as a whole, given our entry into new, more densely populated and expensive markets like Boston, Seattle, and Long Island. As an example, we are planning on our fiscal 2018 pre-opening expenses to increase approximately 60%. Taking these factors into account for the third quarter of fiscal 2018, we expect net sales to be in the range of $427 million-$433 million, an increase of 24%-26% versus the third quarter of fiscal 2017.

This growth outlook is based on comparable store sales increase in the 9.5%-10.5% range. Our third quarter outlook assumes year-over-year operating margin decline of approximately 70-110 basis points, 60-80 basis points of this decline is due to lower expected gross margin in the third quarter, as I discussed on our last call, resulting from higher domestic trucking, primarily due to higher fuel costs and our Miami distribution center relocation and product mix with the remaining decline due to our lower sales expectations and updated product margin forecasts. Adjusted diluted earnings per share for the third quarter of 2018 are expected to be in the range of $0.21-$0.23, an increase of 24%-35%. We are assuming 105,200,000 weighted average diluted shares outstanding for the third quarter of 2018.

We expect Adjusted EBITDA for the third quarter of 2018 to be $46 million-$48 million, an increase of 16%-21% over the third quarter of fiscal 2017. Based on current trends, our fourth quarter guidance assumes a low single-digit comparable store sales increase against the 24.4% Houston-driven fourth quarter 2017 comparable store sales increase. We have also reflected the later new store openings in our non-comp sales outlook. The lower expected fourth quarter sales, combined with slightly lower planned gross margin, as well as the timing of store pre-opening expenses shifting into the fourth quarter, have all been factored into our outlook. For the full year, we now expect sales to be $1,696,000,000-$1,710,000,000, an increase of 23%-24% versus fiscal 2017.

This net sales growth outlook is based on 17 new warehouse store openings or 20% new store growth, and an assumed comparable store sales increase of 9%-10%. We now anticipate adjusted diluted earnings per share of $0.93-$0.96, an increase of 35%-39% over fiscal 2017. Diluted weighted average shares outstanding are estimated to be approximately 105,100,000, and our fiscal 2018 normalized effective tax rate is expected to be 23.4% for the remainder of the year. As a reminder, this guidance does not consider the tax benefit due to impact of stock option exercises that may occur in fiscal 2018 or other possible discrete tax adjustments. We expect fiscal 2018 Adjusted EBITDA to be in the range of $189 million-$193 million, an increase of 19%-22% over fiscal 2017.

I also want to note that we are also still evaluating opportunities as it relates to our planned 2019 store support center relocation and would call out any material-related cost to the store support center relocation and our reconciliation of non-GAAP metrics in our quarterly earnings release so there would not be an impact on our adjusted earnings. CapEx for the year is now expected to be in the range of $160 million-$167 million in total, with $99 million-$102 million of this capital budget being spent on 17 new store openings in 2018, as well as construction of stores opening in early 2019. $34 million-$36 million is earmarked for store remodels, including one relocation and our distribution centers. The remainder of our CapEx, approximately $27 million-$29 million, will be directed towards IT, e-commerce, and other store support center initiatives.

Finally, I want to touch on the Chinese tariffs currently being proposed. Through the second quarter of 2018, we imported approximately 47% of our products from China. The situation is still fluid, we continue to watch it closely as negotiations continue. We believe we have multiple avenues for addressing rising input costs, including raised retails. Second, we can renegotiate costs with our vendors. Third, source from a different country. We have an experienced merchandising team, they have great relationships around the world, we are moving quickly to mitigate this potential cost increase as best possible. We have options, we will update you on our next call as this plays out. With that, operator, I think we'd like to turn it over to Q&A.

Operator

At this time, we will be conducting a question and answer session. If you would like to ask a question, please press *1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press *2 if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star key. One moment please while we poll for questions. Our first question comes from the line of Elizabeth Suzuki with Bank of America Merrill Lynch. Please proceed with your question.

Elizabeth Suzuki
Analyst, Bank of America Merrill Lynch

Great. Good morning. From a sales standpoint, were there any categories or that underperformed relative to your expectation of or that have started to slow more recently that resulted in the lower comp guidance?

Trevor Lang
EVP and CFO, Floor & Decor

From a category perspective and a geography perspective, everything slowed consistently. It's not a particular category. Stone has been a category all year that's been a challenge, but more of that's a shift of people buying other hard surface flooring categories that are in the store. I'd say that the trend is broad-based.

Elizabeth Suzuki
Analyst, Bank of America Merrill Lynch

Okay. Just one quick one on the tariffs on imported goods from China. What percentage of your It's 47% of the first half that you import, but what percentage of those products are on the most recent list of proposed items for tariffs?

Trevor Lang
EVP and CFO, Floor & Decor

Almost all of them.

Elizabeth Suzuki
Analyst, Bank of America Merrill Lynch

Okay. All right, thanks.

Operator

Our next question comes from the line of Michael Lasser with UBS. Please proceed with your question.

Michael Lasser
Analyst, UBS

Good morning. Thanks a lot for taking my question. Floor & Decor success has not gone unnoticed by its competition, and we're starting to see some others emulate the attributes of your model that are so successful, such as Lumber Liquidators holding more job lot quantities or Home Depot rearranging some of the vignettes associated with flooring. Do you think that part of the reason you're experiencing a bit of a slowdown is due to competitive factors, or is this just we're getting later in the cycle and demand for flooring overall is slowing a touch as a result?

Trevor Lang
EVP and CFO, Floor & Decor

Yeah. Mike, look, I'll touch on a couple of thoughts. First, look, our total sales grew 26%. We comped over 11 for the quarter. If things do get harder, if you look at our company And I'll get to the competition point in a second, but yeah, the comps get harder. If you go back five years ago, the average mature Floor & Decor did $13 million. Ten years ago, it did $10 million. We've averaged over the last five years over 15% comps. Our average mature store today does $20 million. It does get harder to lap those stores. If you put that in combination with our new stores over the last three years, each class of new store has gotten a little bit better. As they enter the comp base, if those volumes have increased, that gets a little bit harder to comp, too.

Look, we've got a healthy business. 26% growth is terrific, and if you go look back over the last few years, kind of what we've been doing, and our comps are terrific. I'm proud of what we've accomplished. The second thing, from a competitive standpoint, look, our competition, I've been here six years, the competition is always reacting, changing, whether it's be the big boxes or the independents, this is a very fragmented market, and they're always changing, and they're always getting better, and at the end, that helps the consumer get a better value proposition. When you look at Floor & Decor, we're changing, too. It's not like the competitors aren't changing and we're not. In the first half of this year, we've added a pro app, we've enhanced the pickup times at the back of our store, we've continued to add new products.

We're not sitting on our hands. We think the competition's good. We have a lot of respect for the competition. We learn from the competition, but we change at the same pace.

Michael Lasser
Analyst, UBS

Tom, it seems like you're suggesting maybe you're just getting closer to peak or realistic ongoing volumes in some of your locations. Do you have an updated view on what a targeted sales per store number is for the long run? The second part of that question is, have sales slowed faster than what you expected? Presumably, they have, because you took down the guidance from where it was 90 days ago.

Trevor Lang
EVP and CFO, Floor & Decor

Look, there's a lot of uncertainty as we go into the back half of the year. I'm confident in what we're doing. I have a tremendous belief in the amount of stores that we can open. This is a white space story. The comps will get difficult, but look, we comped over 11 in the quarter. Our total growth is 26, so I feel good about the strategy we have in place.

Michael Lasser
Analyst, UBS

Okay. Good luck with the second half.

Operator

Our next question comes from the line of Zach Fadem with Wells Fargo. Please proceed with your question.

Zach Fadem
Analyst, Wells Fargo

Hey, good morning, guys. On the gross margin line, in terms of magnitude, could you help us bridge the gap between product margin mix and then the impact of higher freight and DC costs in the quarter? On these items, you mentioned product mix going forward, but what should we anticipate in terms of magnitude just for the second half of the year?

Trevor Lang
EVP and CFO, Floor & Decor

This is Trevor. When you look at the details, it's both. I don't think we can quantify it by one, because obviously domestic transportation affects all of our categories. The mix impact, we had a lot of benefits last year in all of our businesses. As you look at the strongest businesses we have this year, with our laminate business and our LVP business, some of those categories are lower margin. Because some of those categories also have things like underlayment included in them, it affects some of our installation accessories where we're not selling as much underlayment and stuff. I think we said for the back half of the year, we're planning on 40-60 basis points of slightly lower gross margin, and it's a combination of both.

Zach Fadem
Analyst, Wells Fargo

Got it. Could you talk a little more about innovation in the category? How much has this been a benefit over the past couple of quarters, and is there anything new or in the pipeline that you're excited about? With respect to that, anything we should keep in mind just from a mix or margin perspective going forward?

Thomas Taylor
CEO, Floor & Decor

Sure. This is Tom. I'll start, and then Lisa's here. I'll let her follow. I'll try not to take all of her points. First, look, innovation across hard surface flooring has been a tremendous driver of certainly our performance over the last 5 years. We've tried to be first to market in innovation, so whether it be water-resistant products, whether it be fashion, when it's inkjet tile, we always try to be on the fashion forefront and on the durability forefront, and they've been big drivers. We've had water-resistant products now for going on 3 years, and that product category has continued to expand and do very well. We've had it for 3 years, so it's like that store point that I made earlier. When you're lapping those numbers, it gets a little bit more difficult because we're doing so much.

Trevor Lang
EVP and CFO, Floor & Decor

Innovation, we do a product line review across every department and every category frequently. We're always bringing in the newest, latest, greatest things. I'll let Lisa talk a little bit what else is coming on the horizon.

Lisa Laube
EVP and Chief Merchandising Officer, Floor & Decor

I think the two biggest trends that we've been seeing, certainly durability is one, which is led by the water-resistant and waterproof, there are other factors there as well. We continue to try to find new durability stories for our customers. They appreciate that value. The other piece is just being really trend-right, better and best. We've talked about that before, and we still don't know how high is high there. The higher prices we bring in, we still have incredible values in all of that product, and our customers are really responding very positively. I would say both from a trend perspective as well as a durability perspective, our merchants are out there every day, working on developing new and exciting products.

Zach Fadem
Analyst, Wells Fargo

Thanks, guys. Appreciate the time.

Trevor Lang
EVP and CFO, Floor & Decor

Thank you.

Operator

Our next question comes from the line of Christopher Horvers with J.P. Morgan. Please proceed with your question.

Christopher Horvers
Analyst, J.P. Morgan

Thanks. Good morning. I was trying to dig into the sort of implied underlying ex-hurricane rate. Do you expect to get the 250 basis points of hurricane headwinds back in the third quarter? In the fourth quarter, you had an eight-point benefit from Harvey. What's sort of the implication of what we have to give back there and what the underlying trend that the guidance reflects?

Trevor Lang
EVP and CFO, Floor & Decor

Good morning, Chris. This is Trevor. Let's talk about Q3 first, then we'll talk about Q4. For Q3, if you just talk about the Houston Hurricane Harvey, the impact is about flattish for the third quarter. We lost a bunch of sales in late August and early September, the business got very strong in mid-September on through the end of the fourth quarter. Just Houston alone is flattish. You're right, there was Hurricane Irma as well last year, that really impacted our Florida stores, which is a substantial portion of our sales. You're right. Last year, we said it was some portion of 250 basis points. Our current expectation for the third quarter, excluding Houston, is that we're going to be in that kind of 9%-10.5% range as we think about the third quarter.

As you move on to the fourth quarter, you guys will recall, we called out the benefit in Houston was over 100% comp individually, and you're right, it was an 800-basis point benefit last year's fourth quarter. As we've modeled the fourth quarter this year, we currently think that will be a headwind of approximately 650-850 basis points as we think about the fourth quarter, because we're obviously going up against a huge comp in that Houston market. For the year, interestingly enough, when all of that shakes out, the 400 basis points in Q1, some portion of just under 300 basis points in Q2, flattish for Q3 and Q4, it worked out to be kind of flattish for the year, and that's all reflected in our comp. A lot of confusing going on with the two different hurricanes in there.

If you just break out the back half of the year, if you just look at our back half of the year expectations, that kind of 9%-10.5% comp range is what we expect, excluding the Houston stores.

Christopher Horvers
Analyst, J.P. Morgan

I gotcha. That's excluding. Right, so that fourth quarter, it looks like you're, yeah, sort of nine-ish in terms of expectations. The cadence of the year has decelerated. You sort of hit a peak in terms of the underlying ex-weather trend in the fourth quarter, and you back that out, it's decelerating. It looks like based on what you just said, you're assuming sort of this nine-ish trend stays going forward and you're sort of holding, actually slightly accelerating on a stack basis. Can you talk about how the cadence has been over the first half of the year? I know you don't like to talk about it, when you see the decelerating trend, it's something that investors care about.

Secondarily, as you think about 2019, this 9%-10-ish kind of growth in the back half, originally you, I think ahead of the IPO, you talked about 100 basis point decay rate in comp as you look out to by year. Do you still expect that to be the case?

Trevor Lang
EVP and CFO, Floor & Decor

Just a quick reminder for last year. If you exclude the hurricanes last year, our comps essentially accelerated throughout the year. We comped up 12% in Q1 last year, there was obviously no hurricanes then. We comped up close to 14% in Q2, and then the back half of the year, excluding both the hurricanes, we comped up about 16%. Our business progressively got better each of the quarters last year, excluding the hurricanes. This year as we're looking forward, again, we're basically excluding hurricanes. We're assuming kind of 9% to 10.5% up against higher comps as we think about the last half of this year. Getting into 2019, we're not ready to talk about the guidance yet, we do believe that we can continue to grow our business at a higher rate than the industry.

Most of the industry forecasts we've seen do assume some moderation. You guys will remember we've called out over the last five years, the industry's grown at some portion of 9% on average per year over the last five years, and most of the industry experts think that's going to be more in the mid-single-digit comp range, that's obviously affecting, we think, current business as well as we look to the future. Our model is predicated on a mid-to-upper single-digit comp, getting a slight amount of leverage out of gross margin, and that will lead to some portion of hopefully 25% net income growth, and we are working to that. We still believe that's true on average. There'll always be some noise in our numbers just because of the timing of distribution center openings or new store openings.

Over a longer-term basis, we're still committed to those goals and believe those goals are achievable that we put out when we did the IPO.

Thomas Taylor
CEO, Floor & Decor

I'd follow on, Chris, just echoing kind of what Trevor said. We believe in the strategies that we're doing. Our new stores are performing terrific. It's a healthy business. We grew at 26% for the quarter, we're confident. We like what's going on with our new stores. We like the cadence of our new stores next year. We like the locations of our new stores next year. We're excited about what that could bring.

Christopher Horvers
Analyst, J.P. Morgan

Just to try to pinpoint on the cadence question. You guided 11%-13% at the start of the quarter. You ended within 11.4%. It would appear that there was a deceleration. What gives you the confidence that things are stabilizing as implied into the back half outlook?

Trevor Lang
EVP and CFO, Floor & Decor

This is Trevor again. When we gave guidance, our April comps were in line with what we gave guidance at that time. We obviously knew what our results were at that point. You're right, the back part after the earnings release is when our business slowed a bit. It's been pretty consistent subsequent to that, and that's all reflected in the comp guidance that we've given. We're fortunate. We still only have just over 80 stores. We have the ability to look at every store by month, by week, and through the rest of the year. Two things to call out as you think about, you're right, we are expecting that comp gets a little bit better into Q3 and Q4. As we mentioned, we lost $7 million-$8 million in sales last year due to the two hurricanes.

We're not expecting any hurricane loss, so we should have a bit of a pickup relative to where we were in Q3 and Q4. As we get to Q4, again, excluding the Houston business, we've got the most amount of new stores coming into the comp base than we've ever had. We've got five new stores coming in in Q3, another five stores coming in Q4, and our new stores generally provide a comp base. That's also why we feel a little bit better as we look into Q4 as well. Hopefully that helps explain why we would assume business comps excluding Houston are a little bit better as we get into Q3 and Q4.

Christopher Horvers
Analyst, J.P. Morgan

Super helpful. Thanks very much.

Operator

Our next question comes from the line of Seth Sigman with Credit Suisse. Please proceed with your question.

Seth Sigman
Analyst, Credit Suisse

Thanks. Good morning, guys. Just a couple follow-up questions here. First, just in terms of the gross margin. For the quarter, it actually came in a little bit better than what you laid out last quarter. Can you just give us a sense of what the delta was there? Then you're suggesting more pressure in the third quarter and then in the back half overall. Can you just clarify, what is exactly changing? What's incremental in the back half versus what you just saw in the second quarter? Thank you.

Thomas Taylor
CEO, Floor & Decor

Second quarter product margins came in a little bit better than we thought they would. In the back half, it strayed some where to what we talked about in the last earnings call, Trevor?

Trevor Lang
EVP and CFO, Floor & Decor

We base things based on current trends, when we look at the mix of what's selling, as well as higher domestic transportation costs, we're seeing fuel costs go up, obviously, like a lot of other folks. As we see the current trends in the business, that's what's reflected in there. Hopefully that answers your question.

Seth Sigman
Analyst, Credit Suisse

Just a couple follow-up questions on the comps here. When you look at the product category disclosure that you provide in the filings, it does suggest that there's some shifts happening here. It seems like the biggest deceleration this year has been in tile and then how you break out laminate and LVT categories. Just any more color on why that would be. Is that an industry or consumer trend, or do you think the competitive offering in those categories specifically may be changing? Thank you.

Thomas Taylor
CEO, Floor & Decor

Seth, I addressed it a little bit earlier. Just a couple of points. One, we have had water-resistant products now we're going into our third year of water resistance. That have expanded significantly. We started out with a handful of SKUs and laminate, and now it's turned into NuCore and DuraLux and more in AquaGuard. As those have expanded, if you think about that category, that pulls from tile. My opinion is that water-resistant category, people were using tile in their bathrooms and in their kitchens, and this category is made specifically so you can put it in and it complied in those places. We're absolutely seeing a shift. Our tile comps are still decent, they're still good. You can clearly see customers are electing to put water-resistant categories into places in the home where they would've originally put tile in.

That has a couple effects on us. One is, we're fortunate we carry everything under one roof, and we want to provide the customer what they need, so they can go from department to department and make those elections. When they buy those categories, they sell it a little bit less per square foot, so the comps are a little bit affected by that. There could be a little bit of drag on that. Two, if they buy tile, everything that goes along with that tile project runs at a pretty decent margin rate, and you lose that, particularly if they're electing to the vinyl SKUs. We've seen great strength in those vinyl and laminate categories, and there's kind of a double effect.

It affects our mix, so there's some margin pressure with that, and it affects the total sales just because it sells at a little bit less foot.

Seth Sigman
Analyst, Credit Suisse

On the other hand, you've seen a nice acceleration in decorative accessories and even more so in actual accessories and tools. Just any initiatives specifically targeted around those categories that you think that may be helping?

Thomas Taylor
CEO, Floor & Decor

I think that our merchants continue to do an outstanding job of finding better and best products. If you walk the deco departments today, we've expanded and gone into much better products than we had three years ago. That's continued to evolve. Tile deco's been a huge success for us as well. We put a lot of energy into that deco department. We reset it every year, and we're constantly bringing new stuff in. The initiatives is really around newness, one, and then the second initiative is our designer initiative. We hired a head of design for our company about a year ago, and she's really getting traction within our stores, and we're putting a real emphasis on our designer capabilities within that design center in the store. That certainly is helping our deco business as well. On the installation accessories, it's a similar story.

We've got a terrific merchant in there who's done a nice job of adding some additional categories and upgrading the categories we've had. Our pro business is healthy, so that's also gonna drive that section of the store as well. I think our energies around the pro customer are helping that, and I think our energies around the product that we're putting into the installation accessories department's helping it as well.

Seth Sigman
Analyst, Credit Suisse

Okay, thanks, guys.

Operator

Our next question comes from the line of Matt Fassler with Goldman Sachs. Please proceed with your question.

Matt Fassler
Analyst, Goldman Sachs

Thanks a lot. Good morning, everybody. My first question relates to working capital and specifically, to inventory, which came in a bit lower than we expected. You obviously talked about the sales trends over the course of the quarter. Presumably, you may have moved it in that direction deliberately. Can you talk about the delta and inventory growth from Q1 to Q2, how much of that was premeditated, and where that inventory sits mix-wise versus where you'd like it to be?

Trevor Lang
EVP and CFO, Floor & Decor

Hey, Matt, this is Trevor. Feel great about our inventory position. We will always have some timing of, especially in the first half of the year based on when Chinese New Year receipts hit. We knew we were going to have a big increase last year. We talked about that just based on the timing of when we wanted to land things relative to getting those into our stores and the product categories. Lisa's here as well. Her team does a great job managing our inventory, and we feel good about the quality of our inventory and what we need for the rest of the year.

Lisa Laube
EVP and Chief Merchandising Officer, Floor & Decor

Yeah, our in-stock rates are as high as they've been in five years.

Matt Fassler
Analyst, Goldman Sachs

To the extent that you're up, I think 18% in total at quarter end and on a per square foot basis, I haven't done the math, but it looks like you're probably down year-over-year. Is this sort of the bottom from the inventory cycle? Do you ramp on a square foot basis from here, or is this a growth rate that you think can persist through year-end?

Thomas Taylor
CEO, Floor & Decor

Yeah. Through the end of the year, our current expectation is that inventory, I'm talking about year-end specifically, but that our year-end inventory will grow at a slightly lower rate than sales is our current expectation.

Matt Fassler
Analyst, Goldman Sachs

Okay. Understood. Secondly, I think you answered this when you spoke just a moment ago about the mix shift to LVT and waterproof technologies from ceramic and tile, would that be where the contraction in ticket comes from? I think your ticket was up about 2% in Q1, I think down slightly in Q2. Is that all about mix in your view?

Lisa Laube
EVP and Chief Merchandising Officer, Floor & Decor

Yes. That's a fair assumption.

Matt Fassler
Analyst, Goldman Sachs

Also just trying to discern between essentially customer interest in the category and what we could tie in to macro more broadly and some of the dynamics that you just discussed within the category, which seems like they're quite important when you think about the mix shift, the fashion shift, if you will, within the business. What's your sense about the vitality of the flooring business if you take out the mix and margin dynamics associated with some of the fairly rapid changes in customer taste and product evolution?

Trevor Lang
EVP and CFO, Floor & Decor

I think product evolution continues to be good. I think that there's still a good amount of consumers who are just getting themselves aware about the new stuff that's coming to the marketplace over the course of time. The compounded annual growth rate in the market over the last five years has been pretty robust at over 9%. That's a very healthy market that doesn't last forever. Our comps, they average a lot more than that, and our total growth average is a lot more than that, but that doesn't last forever. I still think that. Look, again, I've said it a couple of times, with good comps and 26% growth, there's still a lot of energy around the category.

Matt Fassler
Analyst, Goldman Sachs

Finally, you spoke about different remedies in the event that the tariff regime that's currently being discussed goes through. One that you spoke about was essentially moving production to other countries. How long does it take to do that in your category? Are we talking quarters? Are we talking years? Is there capacity out there that could accommodate this relatively quickly?

Trevor Lang
EVP and CFO, Floor & Decor

Yeah, I'll let Lisa touch on that, and I'll add in.

Matt Fassler
Analyst, Goldman Sachs

Thank you.

Lisa Laube
EVP and Chief Merchandising Officer, Floor & Decor

Yep. We actually feel really good about it. We source today from about 20 countries, most of our categories, not all, but most of our categories are sourced in multiple countries. We think that we will be able to move things fairly easily. There's a couple of categories that can only be sourced from China, but all of our competition will find the same issue. In some of those cases, that's where the retail would be passed along. In some of our big categories, tiles as a for instance, we actually source a lot of product out of the U.S., out of Spain, Italy, South America, Mexico. We have a lot of options, and those things can be moved fairly quickly.

Trevor Lang
EVP and CFO, Floor & Decor

Yeah, I would say a couple other things, Matt. This isn't new.

Lisa Laube
EVP and Chief Merchandising Officer, Floor & Decor

No, sure.

Trevor Lang
EVP and CFO, Floor & Decor

Whether it's been a border tax or a tariff, it's been talked about for a while. We didn't have the first conversation about this a month ago. We've been talking about it for a while. I would also say that some of our bigger Chinese suppliers have made investments in the rest of the world. We're able to switch some production there too. It depends on the category to the rate of speed that we can do it. It's certainly things that can happen, and it is one of those uncertainties at the back half of the year that we're certainly paying attention to.

Matt Fassler
Analyst, Goldman Sachs

Thank you, guys.

Operator

Our next question comes from the line of Seth Basham with Wedbush Securities. Please proceed with your question.

Seth Basham
Analyst, Wedbush Securities

Thanks a lot, and good morning. My first question is just around product margins. Q2, you mentioned they came in better than expected, and you're basing your guidance based on what's selling. Are we expecting a bigger shift away from the higher-margin tile category in the second half to add the pressure on product margins in the second half that you guided to?

Trevor Lang
EVP and CFO, Floor & Decor

Yeah, this is Trevor again. All those factors, as we said, based on the current trends of the business, are factored in there, and that's part of the reason we took the margins down. Again, Q3 is fairly consistent with what we said last time. As we looked at those trends for the fourth quarter, we are planning on fourth quarter being slightly below what we said last time. Again, I'll just summarize, it's based on current trends and the mix of what we're selling now versus what we were selling for most of last year and into the first quarter of this year.

Seth Basham
Analyst, Wedbush Securities

Got it. The fourth quarter dynamics, do they relate to what you're selling in Houston and you're getting more margin there than you are anticipating going forward?

Trevor Lang
EVP and CFO, Floor & Decor

No.

Seth Basham
Analyst, Wedbush Securities

Okay, great. The second question is just thinking about the sales outlook. You've touched on this a bunch, but not taking anything away from your strong absolute and relative performance, but can you isolate what's leading to a lower comp growth outlook? Is it simply category growth slowing, or do you think that there's something else that might be impacting your sales growth rate?

Trevor Lang
EVP and CFO, Floor & Decor

I'd go back to what I said in the beginning. There's a lot of uncertainty in the back half of the year. Our numbers have gotten significantly larger, right? Five years ago, those stores averaged $13 million. 10 years ago, they averaged $10 million. Now they average $20 million. Those get harder. Our new store performance over the last three years has continued to get better and better and better. Those stores, having them comp at the historical rates that has happened, gets harder. That's the reason for our reflection in our guidance.

Seth Basham
Analyst, Wedbush Securities

Got it. My last question is thinking about some of the product category trends. You've spoken to your success with AquaGuard. I think you introduced the new HydroShield product not too long ago. Can you comment on how that's performing and whether it's cannibalistic or not?

Trevor Lang
EVP and CFO, Floor & Decor

It's performing very well. It is meant to be an option for a customer to step up from vinyl and get a laminate product at a lesser price. It's different than the initial AquaGuard that we brought in, but it's performing well. We want it to cannibalize off of regular laminate, and we want customers to step up from vinyl categories, and that's how it's behaving so far.

Seth Basham
Analyst, Wedbush Securities

Great. Thank you very much.

Trevor Lang
EVP and CFO, Floor & Decor

Thank you.

Operator

Our next question comes from the line of Peter Keith with Piper Jaffray. Please proceed with your question.

Peter Keith
Analyst, Piper Jaffray

Hey, guys. Thanks. Good morning. On this mix shift, Trevor, you were

Q4, maybe the mix is going to be a little bit different than you thought. I can understand, I think LVT is taking share, that's not really a new dynamic. I guess I'm still unclear as to what's really changed from not only this year, even last year. Is there something that's changing that may continue for a while?

Trevor Lang
EVP and CFO, Floor & Decor

Peter, this is Trevor. When you looked at last year, we had most of our categories margins increasing as well as a favorable mix. Just look, for example, the tile business last year, not only was the tile business doing better, the margins were increasing within tile. We had both a mix benefit from a macro perspective and a mix benefit in each of the departments themselves, that's part of the reason we had higher gross margins. When you fast-forward to what's going on this year, as we mentioned on the last call, again, this call, is we are seeing higher domestic transportation costs. A big piece of that is because of the Miami move that we think we'll work through over time. We're also seeing higher fuel costs.

That's somewhat new news relative to what we had seen for last year and into the first quarter as well. Where we are now too, if you look at the back half of the year, the acceleration in tile in some of those businesses, not as strong as it was last year. Even within some of those categories, again, the mix in there, we're not seeing the same higher margin categories growing at the rate they were in the past. That's why we really try to summarize it as the domestic transportation cost as well as the mix, both at a category level and then within the categories as well.

Peter Keith
Analyst, Piper Jaffray

It looks like it's mostly on the tile category, in terms of the mix and product. Are like-for-like margins holding in tile, or it sounds like there's a kind of mix shift within that tile category that's changed?

Trevor Lang
EVP and CFO, Floor & Decor

It's both on tile, specifically. It's part of the Miami move because Miami's a huge seller of tile. They sell a lot of tile and stone down there. There's a mix because of the distribution center move. Within, if you look at other areas within tile as well, just what the customers are buying is not the same margin as we've seen in the past.

Peter Keith
Analyst, Piper Jaffray

Okay. On a separate question. We know that waterproof is becoming increasingly important for the consumer, and we're seeing that now as all of your competition advertising waterproof pretty aggressively. I will give you guys credit. I think you classify things as water-resistant, not waterproof, which is the more appropriate characterization. Do you feel that maybe that increasing of waterproof has maybe caused a little bleed out with competition here in the recent weeks to months?

Thomas Taylor
CEO, Floor & Decor

No. I think that they're bringing awareness to the category. That can be a good thing because customers are going to shop at multiple places before they buy their flooring. I think the more the consumer gets aware that water resistance exists, that we're likely to benefit from that.

Peter Keith
Analyst, Piper Jaffray

Yeah.

Trevor Lang
EVP and CFO, Floor & Decor

I think that our associates, they well understand the characteristics of our product as well as that sold in other places, and they can easily articulate that to customers so that they understand that the quality differences are there, and it's simply what someone's choosing to call it does not necessarily make it better.

Peter Keith
Analyst, Piper Jaffray

Okay. Very good. Thank you very much.

Operator

Our next question comes from the line of John Baugh with Stifel. Please proceed with your question.

John Baugh
Analyst, Stifel

Thank you. Good morning. Just driving again at this mix shift, which we all know about, but within all of your categories, are you seeing a degradation of product margin on a like-for-like basis? If not, what categories are holding up or going up, or are they all sort of shifting to a like-for-like, not a mix shift, some kind of lower product margin?

Trevor Lang
EVP and CFO, Floor & Decor

This is Trevor again. The domestic freight obviously affects all of our products, as we see higher fuel costs. Because the eastern part of the country is the largest portion of our sales, and a lot of those are impacted by that Miami distribution center move, that's affecting most of our categories because most of our inventory goes through our distribution centers. That's probably the largest portion of it. Just saying it again, within categories, what people are buying, tile and installation accessories, the mix within those categories is also, what people are buying, has a slightly lower margin as well. That's why it's both a mix component as well as a domestic transportation component.

John Baugh
Analyst, Stifel

Okay. Thank you. As we think about the ticket, which I think you alluded earlier, being down due to the mix shift, I assume we don't anticipate this mix shift changing in the next few quarters and it will continue. How do we think about, the tick generally been up and now it's down, influencing comp, I don't know, two, three, four quarters. Thank you.

Trevor Lang
EVP and CFO, Floor & Decor

Yeah. This is Trevor again. The ticket is a very minor, and I think we disclosed the amount in our 10-Q. It's incredibly minor. Most of it is traffic, therefore driving transactions. We just have less traffic coming into the stores and therefore less transactions. The ticket component, as Tom mentioned, when you have some of the water-resistant categories, you can have a lower ticket because a lot of the products have underlayment and things like that included versus other products that didn't have that, where you would have add-on sales with that.

Thomas Taylor
CEO, Floor & Decor

Yeah. Our ticket was flat for the quarter. It's slightly down, but it's a hair. Our comps are driven by transactions because we're taking share.

John Baugh
Analyst, Stifel

My last question was, SG&A, if I read it right in the Q. You break out sort of the comp store, SG&A and G&A components, and I believe compared to the first quarter, the quarter de-levered on both. Is that just timing relating to store openings? Because in my mind, if we're talking comp store, that's excluded. Help me with the moving pieces within SG&A. Thank you.

Trevor Lang
EVP and CFO, Floor & Decor

Yeah, you're right, John. You want to break those two apart. If you look at our existing stores, our comp stores, we're getting leverage in SG&A there, as you would expect on an 11-four comp. Because we opened four new stores in the second quarter of this year versus one new store, the overall SG&A is the highest when those new stores open. Since we had four times the number of new stores open in the second quarter of this year relative to last year, those early months of higher SG&A impacted. The final thing I'd mention, I said this in my prepared comments, is as we're entering these more densely populated markets, they have higher advertising, higher labor, higher occupancy costs, and that's also a function of it as well.

John Baugh
Analyst, Stifel

Great. Thanks. Good luck.

Operator

Our next question comes from the line of Anthony Chukumba with Loop Capital Markets. Please proceed with your question.

Anthony Chukumba
Analyst, Loop Capital Markets

Good morning. Thanks for taking my question. I guess my first question is on the Pro customer. You mentioned that you have the new Pro App, and the Pro Customer Loyalty Program will be coming later this year. Just wanted to see if there's any learnings that you've had over the last several months from the Pro App and from the other relatively new Pro Initiatives.

Trevor Lang
EVP and CFO, Floor & Decor

When we introduced our Pro App to some of our best Pro customers a while back, we want to ensure before we roll an app out across the country that it's been piloted, that we get feedback from our customers, we understand what works, what doesn't work, what the customer's going to use, and what they're not going to use. We feel we've got a lot of learnings on what's important to them. Certainly, it helps keeps our Pros organized. They have their ability to look at their product purchases over real time to be able to go in and plan and see inventory across our stores. Most importantly, to be able to communicate within our stores to get in and out of the back.

To our Pros, being able to pick up their product quickly in the behind the stores is very important, and we've made significant investments in that area of the store to speed them up and get them out. We've spent lots of time with them, with lots of focus groups, and lots of discussion, and feel like our App is on the right track and we're rolling it out now across the country. Secondarily, the Pro Loyalty is something else. We piloted that for going back now, it's been over 18 months ago, we started the pilot on that. It's doing the same thing, learning. Our Loyalty Program is a partnership program with our professional customers. It gives them the ability to access things that help their business as well as access and recognize them, let them access gifts and things like that for when they purchase more.

We've learned what they like about it, what they don't like about it, and it's rolling out. Both of the programs we feel really good about, and we think our investments within the Pro customer continue to pay off.

Anthony Chukumba
Analyst, Loop Capital Markets

Got it. That's helpful. Then just one last question. You mentioned that the overall category growth has sort of slowed from sort of high single digits, kind of mid-single digits. How much of that do you think is due to the slowdown in existing home sales?

Trevor Lang
EVP and CFO, Floor & Decor

Yeah. Anthony, this is Trevor. We've been very fortunate for most of the last five to six years where most of the macro tailwinds were in our favor. We had low interest rates, housing turnover was getting better, household appreciation was getting better, all of that led to an industry growth of some portion of 9% on average per year. We, as Americans, are only adding 1% new homes and less than 1% new homes, the value of the homes is going up, so you're seeing a headwind for the first time, turnover has not increased, I think now for three or four months. It's actually declined. Interest rates are obviously going up. Some of the new tax laws are not as beneficial as they were in certain states.

For the first time, really, in most of our history for the last six or seven years, we've got some headwinds in macroeconomics, certainly, I think that has some play on the overall macro home sector as well as the flooring sector. I think the thing with us is we will outperform the market. We have outperformed the market. Our awareness level is still not very high. People don't know who Floor & Decor is. The more stores we open, the more our awareness improves, the more we'll drive people into our stores. When we drive into our stores, we think we can convert them. Whatever the housing market dictates, we're in a good place because of how we're growing and people are finding us.

Anthony Chukumba
Analyst, Loop Capital Markets

That's helpful. Thank you.

Operator

Our final question comes from the line of Jonathan Matuszewski with Jefferies. Please proceed with your question.

Jonathan Matuszewski
Analyst, Jefferies

Hey, guys. Thanks for taking my questions. First one is on new store economics. Obviously, they've continued to surpass prior vintages. What are some of the changes you're making that are positively influencing the initial performance here from a sales and profitability standpoint, just beyond greater brand awareness?

Trevor Lang
EVP and CFO, Floor & Decor

We've learned a lot, right? We've opened over 20% units now for over five years, and as we've gotten better each year because we've learned. I would say that the events surrounding our grand openings, the energy around our grassroots marketing, how we train the people within our stores, I certainly think we're seeing tremendous benefit to getting customers familiar with our stores as they open. Most of that is belly-to-belly grassroots, and we just do it better than we've historically done, and we get more people at those grand opening events than we've ever gotten in the past. Two, I would say that our locations, they've improved. We tried lots of things in the first couple of years of where we put the locations of our stores, and I think that we've done a better job of getting bigger stores.

Certainly, the store size has increased a little bit, making them visible, finding the right locations, visible from the highway, easy access in and out of our Pros. I think that's helping the ramp of the store as well. Then we've learned a lot in the way we market in the stores as well. We've continued to evolve in the way we tell customers about our stores and get them in. It's really not one thing. We've learned a lot over the last five years, and applying them all is helping our grand openings and our first-year store sales to just be incredible versus what they historically were.

Jonathan Matuszewski
Analyst, Jefferies

Great. That's helpful. Just secondly, I believe the CRM software aimed at understanding the Pro a little bit better, I think that's targeted to be done in 3Q, but any early learnings there, any tweaks you're thinking of making in terms of targeting that Pro?

Lisa Laube
EVP and Chief Merchandising Officer, Floor & Decor

I wouldn't say there's anything yet that we've really learned. We will have the technology done by probably end of third quarter, and fourth quarter, we'll really start to be able to analyze that data and see what it shows us. We do look forward to being able to get that access to that information for all of our customers because we do believe it will help us be more efficient and more effective with the marketing that we do.

Jonathan Matuszewski
Analyst, Jefferies

Great. Thanks so much, guys.

Trevor Lang
EVP and CFO, Floor & Decor

Okay. Well, thank you. Listen, I appreciate everyone's interest in joining the call. We'll talk to you next quarter. Thank you.

Operator

This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.