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Earnings Call: Q3 2022

Nov 2, 2022

Operator

Good day, and thank you for standing by. Welcome to the Generac Third Quarter 2022 Earnings Results Conference Call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question-and-answer session. To ask a question during the session, you will need to press star one one on your telephone. You will then hear an automated message advising that your hand is raised. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Mr. Mike Harris, Senior Vice President, Corporate Development, and Investor Relations. Please go ahead.

Mike Harris
SVP of Corporate Development and Investor Relations, Generac

Good morning, and welcome to our third quarter 2022 earnings call. I'd like to thank everyone for joining us this morning. With me today is Aaron Jagdfeld, President and Chief Executive Officer, and York Ragen, Chief Financial Officer. We will begin our call today by commenting on forward-looking statements. Certain statements made during this presentation, as well as other information provided from time to time by Generac or its employees, may contain forward-looking statements and involve risks and uncertainties that could cause actual results to differ materially from these forward-looking statements. Please see our earnings release or SEC filings for a list of words or expressions that identify such statements and the associated risk factors. In addition, we will make reference to certain non-GAAP measures during today's call. Additional information regarding these measures, including reconciliation to comparable U.S. GAAP measures, is available in our earnings release and SEC filings.

I will now turn the call over to Aaron.

Aaron Jagdfeld
President and CEO, Generac

Thanks, Mike. Good morning, everyone, and thank you for joining us today. Our third quarter was in line with the preliminary results we announced on October 19. Momentum in the commercial and industrial product category remains strong, but residential product sales, while still growing compared with the prior year, were weaker than expected in the quarter, driven by lower shipments of home standby generators and clean energy products relative to our prior expectations. Year-over-year, overall net sales increased 15% to $1.09 billion, primarily driven by core sales growth of 10%, which excludes the impact of acquisitions and foreign currency. Overall residential product sales grew 9% during the quarter, led by sales of home standby generators and the impact from recent acquisitions, partially offset by lower shipments of PWRcell energy storage systems.

C&I product sales increased 20%, led by growth across all channels domestically, strength in the European region, and the contribution from recent acquisitions. Now discussing our third quarter results in more detail. Home standby generator sales grew at a mid-teens rate over the prior year. Baseline power outage activity in the U.S. during the quarter remained above the long-term baseline average, and Hurricane Ian, which occurred in the last week of the quarter, drove total power outage activity well above the long-term average. Home consultations or sales leads were lower in the quarter when compared to the prior year, which included Hurricane Ida. However, the third quarter of 2022 was tied for the second highest total for any given quarter since we began tracking the metric in 2013, and we experienced a return to year-over-year growth in the month of October, resulting from Hurricane Ian.

We continue to focus on expanding our distribution network as we experience sequential growth in our residential dealer base and ended the quarter with nearly 8,500 dealer partners, a net increase of approximately 300 dealers sequentially. Activations, which are a proxy for installs, continued to grow in the third quarter compared to the prior year. However, as we mentioned in our preliminary announcement, installation capacity for home standby generators lagged our production output. The ability of installing contractors to fully service the demand for backup power from homeowners continues to be constrained by labor availability, permitting and utility-related delays, and shortages in certain materials needed to complete an installation. Furthermore, growth in our dealer base was constrained in prior quarters by our extended production lead times.

All of this resulted in elevated levels of field inventory and lower than expected orders from our channel partners despite the continued strength in end customer demand. Importantly, to address these activation challenges, we're working on a number of specific initiatives to increase home standby installation bandwidth, such as providing resources to help existing dealers expand their labor forces and additional installation training locally for non-dealer contractors. We are working to streamline home standby projects by creating universal permitting packages and replicating past successes in simplifying approval processes from certain local utilities. Other efficiency-related initiatives include dealer scheduling and quotation refinement to enhance the top of the sales funnel and optimize the allocation of sales leads within the dealer channel to favor those dealers that have capacity to install more generators.

Importantly, we have also intensified efforts to further expand our overall dealer count, and we expect another strong quarter of sequential growth in the fourth quarter. Our dealer count growth initiatives have recently benefited from our shorter production lead times, which have now mostly returned to normal levels as we ramped our production output of home standby generators in prior quarters. Although installation capacity constraints have resulted in lower orders from our channel partners, it is important to reiterate that underlying demand and market fundamentals of the home standby category remain strong, as supported by meaningfully sequential improvements in a number of key dealer-related metrics during the third quarter. In-home consultations grew, close rates continued to rebound, and while still elevated, the time between contract signing and installation declined meaningfully as compared to the second quarter.

Dealer productivity, as measured by activations per day per dealer, improved to an all-time high during the third quarter. In addition, our dealer survey data suggests approximately half of all the field inventory is allocated to an active customer contract, highlighting the need to further increase the pace of installs to close the gap between strong end customer demand and installation capacity.

While the previously mentioned sequential improvements provide evidence that our channel partners are beginning to make progress in working through their elevated backlogs in field inventory, we expect home standby order headwinds to persist through the first half of 2023 as field inventory levels normalize. Even when assuming no major outage events, in the second half of 2023, we expect significant sequential sales growth from the first half of the year and only a modest decline in sales on a year-over-year basis as we maintain a new and higher baseline level of demand. Over the last 30 years, the home standby category has grown in a step function pattern as penetration rates have expanded rapidly for several years at a time, driven by notable major power outage events, followed by periods of flatter growth as demand normalizes.

With each successive growth period comes increased awareness around home standby generators and increased distribution for these products, both which have been critical in helping the category reach new and higher levels of baseline demand. The latest growth step that the product category has experienced was underpinned by an increase in power outage activity over the past several years, with four of the top ten major outage events since 2010 having occurred in just the last two years alone. This growth can be evidenced through a number of key market metrics in comparing the first three quarters of 2022 to the comparable period of 2019. As activations per day more than doubled, home consultations more than tripled, and our dealer count increased by nearly 40% from 6,200- 8,500.

The approximate mid-teens compounded annual growth rate in the category over the past several decades can be tied to the increase in power outages over that time as the nation's electrical grid has struggled to reliably supply power to homeowners and businesses. The aging and under-invested grid infrastructure has become more vulnerable to the increasing severity of high impact weather related events, such as hurricanes, heat waves, derechos, ice storms, and polar vortexes. Additionally, new megatrends have emerged that we believe will drive the next step of growth in the category. Grid resiliency concerns have been increasing as decarbonization trends accelerate, causing a widening gap between supply and demand, leaving many utilities and grid operators scrambling to avoid rolling blackouts over the past several years, and we believe little has been done to rectify this situation.

We also believe the home as a sanctuary megatrend will persist as the shift to remote or hybrid work remains intact. The electrification of homes continues to grow, and demographic trends are driving increased levels of aging in place. With the nationwide penetration rate still in the mid-single digit range and these megatrends firmly intact, we are confident that the long-term growth trajectory for the home standby category remains significant. I'd now like to discuss our residential clean energy products as shipments of PWRcell energy storage systems in the third quarter were negatively impacted by the significant liquidity challenges of a large customer that ceased operations and subsequently filed for bankruptcy. Additionally, during the quarter, we continued to address certain warranty-related matters for the upgrade of a component within our PWRcell energy storage system.

As part of this effort, we have engaged a number of third-party service companies to assist with the completion of these upgrades, and these efforts are well underway. As a result of these items, we recorded a $55 million charge in the quarter, comprised of an $18 million bad debt reserve and a $37 million warranty charge. The challenges we experienced in our clean energy business in the third quarter were very disappointing, but we believe that the solar plus energy storage market continues to represent an important strategic opportunity for Generac longer term. However, this quarter's results have demonstrated the need for us to further expand our distribution by focusing our efforts on partnering with high-quality, reputable sales and installation companies for these products.

Importantly, we are committed to supporting the dealers that are participating in our warranty coverage upgrade program as they play a vital role in restoring our competitive position in the residential clean energy space. In addition, we continue to broaden our product offering and bring new innovations to this market as we announced an update to the PWRcell energy storage system during the quarter that enables AC coupled battery storage as well as AC generator integration. Work also continues on our PV microinverter product called the PWRmicro, as our beta testing began late in the second quarter and will continue through the balance of this year. We anticipate a phased commercial rollout beginning in the first half of 2023 and a full commercial launch targeted for the second half of the year. I'd now like to provide a quick update on our ecobee acquisition, which we completed last December.

During the initial period of our ownership, we have been focused on developing cross-selling opportunities for ecobee's hardware solutions through Generac's distribution partners and have seen positive indications of demand for smart thermostats alongside other clean energy products. Synergies between ecobee and Generac's grid services teams continues to be validated, and we are identifying higher potential value creation for ecobee's devices and demand response programs amid ongoing concerns around grid stability and rising energy prices. We've also begun leveraging the talented ecobee team to help accelerate our connected devices strategy, which is core to the development of our residential energy ecosystem that will ultimately be accessed and controlled by a single pane of glass user interface. I also want to provide some additional color on the efforts of our grid services team as they continue to execute on a growing and diversified sales pipeline.

We have further expanded our efforts to extract synergies across our commercial teams as they work to offer an increasing mix of Generac hardware alongside our Concerto grid services software platform. Our comprehensive suite of solutions aimed at distributed energy resource management related programs is unmatched and is proving to be a competitive differentiator for our grid services team as the number of devices and megawatts of capacity connected to the Concerto platform continues to grow. We announced a number of program wins since our second quarter call, including software as a service contracts with Dominion Energy and UK-based Pearlstone Energy, as well as a performance contract with Arizona Public Service, which demonstrates Generac's unique ability to deliver end-to-end solutions in grid services programs.

The long-term market opportunities for residential energy storage, microinverters, monitoring and management devices, and grid services solutions remains highly attractive and core to our strategic vision. However, the loss of a major customer during the quarter, along with the specific warranty-related issue, has impacted near-term demand and our outlook for the full year 2022. We now expect the combination of clean energy technology products and services to deliver sales between $300 million-$330 million for the full year 2022, as compared to our previous guidance of approximately $500 million. Our continued investment in the people and processes involved in the development of these products remains a key focal area for the company as we work to further broaden our product offering while also improving the quality and performance of the technologies we've acquired and developed over the last three years.

With that in mind, we're building a talented and focused clean energy technology management team, beginning with the addition of Norman Taffe in August as our new President of this organization, along with the new chief technology officer, senior vice president of finance, and a senior vice president of policy. Norman Taffe and his team bring decades of industry leadership experience as well as robust technical expertise that will help drive Generac's integrated clean energy technology solutions forward. Additionally, the policy backdrop for this market has never been more favorable, with the Inflation Reduction Act providing the necessary visibility for long-term value-creating investments. We will continue to build out our energy technology leadership team and our suite of products and solutions as we expect to play an important role in the transition to a cleaner, more sustainable, and more reliable electric grid.

As a result of these investments and the strong outlook for this market, we expect clean energy technology sales to return to strong growth for the full year 2023, with sequentially improving results throughout the year. Our C&I products continued to perform exceptionally well in the quarter, as global C&I net sales increased 20% on an as-reported basis and 23% on a core sales basis, which excludes the impact from acquisitions and foreign currency as compared to the prior year. Growth in shipments for domestic C&I products in the third quarter was led by strength across national rental equipment, telecom, and industrial distributor customers.

We experienced continued strength in demand during the quarter as backlog for our C&I products remained at record levels and expanded further in the month of October, giving us excellent visibility that solid growth will continue in the category well into 2023. Shipments of C&I stationary generators through our North American distributor channel grew significantly again in the third quarter, and order trends indicate this momentum will continue in the quarters ahead as backlog in the channel increased on a sequential basis. Quoting activity and close rates remain elevated compared to prior year levels, highlighting our market share gains as well as the durability of demand trends for backup power for C&I applications.

Shipments to national telecom customers also increased again during the third quarter as compared to the prior year, as several of our larger national customers continue to invest in hardening their existing sites and the build-out of their fifth generation or 5G networks. These networks are increasingly considered as part of the nation's critical infrastructure and require backup power for resiliency. Upgrades to telecom infrastructure remain one of the key mega trends that we expect to drive growth for our business in the coming years as global tower and network hub counts continue to expand. We also experienced another quarter of substantial growth with our national and independent rental equipment customers as they continue to invest in equipment to refresh and expand their fleets.

We anticipate the demand environment for mobile products will remain robust in the quarters ahead as the mega trend around the critical need for infrastructure improvements continues to play out. Strong customer interest for our natural gas generators used in applications beyond traditional emergency standby projects also continued in the quarter, with sales of these products growing at an exceptional rate. We believe we are in the very early innings of growth for this exciting new market opportunity as grid stability concerns and volatile energy markets are expected to further drive demand for these innovative solutions. We also took a significant step forward in our C&I generator connectivity efforts shortly after quarter end with the acquisition of Blue Pillar, an industrial Internet of Things platform developer that enables distributed energy generation monitoring and control.

Blue Pillar's connectivity solutions can make previously stranded C&I backup generators available for use in grid services programs by connection to the Concerto software platform and will provide a foundation for our longer-term vision of creating a single user interface for a suite of connected C&I assets. Our international segment continued to experience very strong momentum as total sales increased 14% year-over-year during the third quarter, with 22% core total sales growth when excluding the benefit of acquisitions and the unfavorable impact of foreign currency. Core total sales growth was driven by strength across all regions, most notably in Europe and Latin America, with intersegment sales also growing substantially in the quarter as our Generac Mexico facility further ramped production of telecom products for the North American market.

The European region has seen remarkably strong demand across product lines, most notably in C&I and portable generators, due to a heightened focus on energy independence and security. Concerns over power security amid the conflict in Ukraine have continued to rise, and we are providing backup generators to the region through our European sales branches. Longer-term demand trends are less certain, however, as geopolitical and macroeconomic conditions in the region remain volatile. End-market awareness of the need for resiliency has increased across the continent in recent quarters. The subsequent effect of the war on Europe's energy complex has highlighted the dependence on continuous power sources for homes and businesses around the globe. Looking into 2023 for our global C&I products, given the strong demand fundamentals and existing backlog, our preliminary view anticipates continued strong year-over-year growth throughout the entire year.

In closing this morning, we are disappointed that our third quarter results were below our prior expectations, but we believe we have action plans in place to address the underlying challenges in the business. New clean energy technology leadership has brought an increased emphasis on quality and innovation, and we remain confident in the long-term growth opportunity for this strategic area of our business. Important initiatives to help ease home standby installation bottlenecks are well underway, and as the home standby market normalizes, we are confident that the new and higher baseline of end demand for the product category will become clear. Hurricane Ian is the latest example of increasingly severe and more volatile weather patterns, and we believe the power grid's growing supply and demand imbalance is far from resolved as we add intermittent renewable generation sources while simultaneously pursuing the electrification of our homes, our businesses, and our transportation.

The secular growth themes and mega trends supporting the company's Powering a Smarter World enterprise strategy remain firmly intact. As reliance on electricity around the world grows further, we will continue to invest in innovative products and solutions to lead the evolution to the next generation grid. I now want to turn the call over to York to provide further details on our third quarter 2022 results, our outlook for the year, and our preliminary views on 2023. York?

York Ragen
CFO, Generac

Thanks, Aaron. Looking at third quarter 2022 results in more detail. Net sales increased 15% to $1.09 billion during the third quarter of 2022, as compared to $943 million in the prior year third quarter. The combination of contributions from acquisitions and the unfavorable impact from foreign currency had an approximate 5% net impact on revenue growth during the quarter. Briefly looking at consolidated net sales for the third quarter by product class. Residential product sales grew to $664 million, as compared to $609 million in the prior year, representing a 9% increase over a strong prior year comparable. Contributions from the ecobee acquisition and the slight unfavorable impact of foreign currency contributed approximately 5% of revenue growth for the quarter.

Home standby generator sales made up the majority of the residential product core sales growth, increasing at a solid mid-teens rate over the prior year. This was partially offset by weakness in shipments of PWRcell energy storage systems. Commercial and industrial product sales for the third quarter of 2022 increased 20% to $311 million, as compared to $258 million in the prior year quarter. Contributions from acquisitions and the unfavorable impact of foreign currency provided a net headwind of more than 2% to net sales growth during the quarter. The strong core net sales growth was broad-based across most regions internationally and across all channels domestically, with particular strength in national rental equipment, telecom, industrial distributor, and energy management channels.

Net sales for the other products and services category increased 49% to $113 million, as compared to $76 million in the third quarter of 2021. Core sales growth for the category was 17% due to strength in aftermarket service parts and extended warranty revenue recognition, along with strong growth in our services offerings in certain parts of our business, both domestically and internationally. Gross profit margin was 33.2%, compared to 35.6% in the prior year third quarter, as we continue to experience modest price cost headwinds during the quarter from a margin percent standpoint. In addition, recent acquisitions and a less favorable sales mix, primarily driven by a lower proportion of home standby product sales, also negatively impacted margins in the current year quarter.

Operating expenses increased $111 million or 68% as compared to the third quarter of 2021. This increase includes $55.3 million of pre-tax charges, comprised of $17.9 million of bad debt expense related to a clean energy product customer that has filed for bankruptcy, and a $37.3 million charge for clean energy product warranty-related matters. The remaining increase was primarily driven by higher recurring operating expenses from recent acquisitions and an increase in intangible amortization expense. To a lesser extent, higher employee costs and higher marketing spend also contributed to the increase.

Adjusted EBITDA, before deducting for non-controlling interest, as defined in our earnings release, was $184 million or 16.9% of net sales in the third quarter, as compared to $209 million or 22.2% of net sales in the prior year. I will now briefly discuss financial results for our two reporting segments. Domestic segment total sales, including inter-segment sales, increased 18% to $947 million in the quarter, as compared to $802 million in the prior year, with the impact of acquisitions contributing approximately 8% of the revenue growth for the quarter. Adjusted EBITDA for the segment was $160 million, representing a 16.9% margin, as compared to $188 million in the prior year, or 23.4% of net sales.

The lower domestic EBITDA margin in the quarter was primarily due to continued price cost headwinds. In addition, continued operating expense investments for future growth and the impact of acquisitions had an unfavorable effect on margins during the quarter, as operating expenses as a percentage of sales came in higher than expected on the lower shipment volumes relative to expectations. International segment total sales, including inter-segment sales, increased 14% to $183 million in the quarter, as compared to $160 million in the prior year quarter. Core total sales, which excludes the impact of acquisitions and currency, increased approximately 22% compared to the prior year.

Adjusted EBITDA for the segment before deducting for non-controlling interests was $24 million or 13.2% of net sales, as compared to $21.5 million or 13.4% of net sales in the prior year. This margin performance was impacted by a higher mix of lower margin inter-segment sales, which was mostly offset by favorable operating leverage on significantly higher volumes. Now switching back to our financial performance for the third quarter of 2022 on a consolidated basis. As disclosed in our earnings release, GAAP net income for the company in the quarter was $58 million, as compared to $132 million for the third quarter of 2021. The current year net income includes the pre-tax charges totaling $55.3 million related to the clean energy bad debt and warranty-related matters. GAAP income taxes during the quarter.

GAAP income taxes during the current year third quarter was $11.6 million or an effective tax rate of 16.1%, as compared to $32.6 million or an effective tax rate of 19.7% for the prior year. The reduction was due to multiple discrete tax items that drove the tax rate down versus prior year on a net basis. Diluted net income per share for the company on a GAAP basis was $0.83 in the third quarter of 2022 compared to $1.93 in the prior year. Adjusted net income for the company, as defined in our earnings release, was $112 million in the current year quarter or $1.75 per share.

This compares to adjusted net income of $151 million in the prior year or $2.35 per share. Cash flow from operations was -$56 million as compared to +$74 million in the prior year third quarter. Free cash flow, as defined in our earnings release, was -$73 million as compared to +$42 million in the same quarter last year. The decline in free cash flow versus the prior year was primarily due to lower operating earnings, increased tax payments, and higher working capital levels in the current year quarter, partially offset by lower capital expenditures. As of September 30, 2022, we have approximately $1.48 billion of liquidity, comprised of approximately $230 million of cash on hand and $1.25 billion of availability on our revolving credit facility.

Also, total debt outstanding at the end of the quarter was $1.36 billion, resulting in a gross debt leverage ratio at the end of the third quarter of 1.6 times on an as-reported basis. Additionally, during the third quarter, we repurchased 536.6 thousand shares of our common stock for $123.9 million, which exhausted our previously existing stock repurchase program. In July 2022, our board of directors approved a new stock repurchase program that allows for the repurchase of up to $500 million of our common stock over a 24-month period. With that, I will now provide further comments on our updated outlook. As previously disclosed two weeks ago within our pre-release, we updated our net sales growth and adjusted EBITDA margin guidance for the full year 2022.

In line with the pre-release, we still expect net sales in 2022 to increase between 22%-24% as compared to the prior year on an as-reported basis, which includes an approximate 5%-7% net impact from acquisitions and foreign currency. This revenue outlook assumes sales of residential and C&I products both increase at a similar rate in the low-to-mid-20% range during 2022 over the prior year. Also in line with our pre-release, adjusted EBITDA margins before deducting for non-controlling interests are still expected to be approximately 18%-19%. This EBITDA margin expectation reflects a modest sequential improvement in gross margins in the fourth quarter compared to the third quarter levels, with higher operating expenses as a percentage of sales partially offsetting the sequential gross margin improvement.

Now I'd like to provide some further comments regarding our initial framework for net sales growth in 2023. Summarizing Aaron's earlier remarks, our preliminary view for 2023 anticipates that the first half of the year will experience year-over-year weakness on a consolidated basis. We expect to return to solid growth in the second half of the year, resulting in overall net sales to only decline modestly for the full year 2023 as compared to 2022. Again, as Aaron previously discussed, home standby generator sales growth is expected to face significant headwinds in the first half of 2023. As field inventories normalize, we anticipate strong sequential sales growth and a much more modest decline in sales growth over the prior year in the second half of 2023.

Clean energy technology is expected to experience robust sales growth for the full year as we continue to expand our presence, build out our distribution, and launch new products into this market, resulting in sequentially improving results during 2023. Our preliminary view for 2023 C&I product sales growth anticipates continued strong growth throughout the year. This preliminary guidance assumes power outage activity that is in line with the long-term baseline average and does not assume a prolonged recessionary environment that meaningfully impacts consumer spending during 2023. Additionally, this is a preliminary early look into our 2023 forecast, and we will provide a more detailed update when we report fourth quarter results in mid-February, February of next year.

Shifting back to 2022, we will now provide additional guidance details to assist with modeling adjusted earnings per share and free cash flow for the full year 2022. Our GAAP effective tax rate is now expected to be approximately 24.5% for the fourth quarter of the year, resulting in a full year 2022 GAAP effective tax rate of approximately 21.5%. For full year 2022, we now expect interest expense to be approximately $53 million-$55 million. An increase from the previous guidance of $52 million-$54 million, reflecting higher than previously expected benchmark interest rates. This assumes no additional changes in outstanding debt for the remainder of the year. Depreciation expense is still expected to be approximately $54 million-$56 million in 2022.

GAAP intangible amortization expense in 2022 is still expected to be approximately $100 million-$105 million. Stock compensation expense is still expected to be between $32 million-$34 million for the year. Our full-year weighted average diluted share count is now expected to be approximately 64.5 million shares compared to the previous guidance of 65 million -65.5 million shares. Our capital expenditures are now projected to be approximately 2%-2.5% of our forecasted net sales for the year, compared to prior guidance of approximately 2.5%-3% of net sales. Free cash flow conversion is expected to be closer to 100% of adjusted net income in the fourth quarter as the investment in working capital begins to level off.

Finally, this updated 2022 outlook does not reflect potential additional acquisitions or share repurchases that could drive incremental shareholder value. This concludes our prepared remarks. At this time, we'd like to open up the call for questions.

Operator

As a reminder, to ask a question, you will need to press star one one on your telephone. In the interest of time, we ask that you please limit yourself to one question and one follow-up. Please stand by while we compile the Q&A roster. Our first question comes from Michael Halloran with Baird. Your line is now open.

Michael Halloran
Associate Director of Research and Senior Research Analyst, Baird

Hey, good morning, guys.

York Ragen
CFO, Generac

Good morning, Mike.

Michael Halloran
Associate Director of Research and Senior Research Analyst, Baird

Just kind of want to talk through what happened between second quarter to today as the first question. You know, obviously, in the second quarter, you talked about installation challenges potentially being a headwind, but I think the magnitude caught a lot of people by surprise in how quickly that changed. Could you maybe talk about the dynamic like that that got you misaligned with what was happening in the channel as the first question?

Aaron Jagdfeld
President and CEO, Generac

Yeah. Mike, this is Aaron. Yeah, it's a great question and one that, you know, obviously, you know, not only caught us by surprise, but, you know, even our channel partners. I think, you know, we hit kind of our peak output levels with home standby. You know, we've been working very hard over the last couple of years. We've quadrupled the output, and we really hit our stride as we predicted we would, kind of as we exited the second quarter and began the third quarter. We were producing at a really high rate. We thought that was really important because we wanted to bring our lead times down because we knew that that was having a negative impact on close rates. It was having a negative impact on our ability to sign new channel partners.

You know, we really were working hard to do that. We kind of opened the floodgates on shipping to get, you know, all that product out in the market. You know, what we started to see at the end of the second quarter, and we mentioned it, as you said on the call, was that our installation, our activation rate, which is our proxy for installations, it was up year over year, but it wasn't increasing at the same rate to measure it with our output increase. We could see field inventory building. You know, we had been talking to our channel partners for several quarters about, you know, this coming, and we were trying to get them prepared for that, helping them hire people.

You know, we'd had a number of programs actually in place to get ahead of this. In the end, it just, you know, we have 8,500 channel partners, dealers, and then, you know, obviously a lot of non-dealer contractors who install these products. It's a ton of one-off conversations, and we just weren't able to, you know, change that inflection point on the installation rate to the degree we thought we could. The flaw in the model, the simple answer is the flaw in the model here was that we modeled unconstrained installation bandwidth, and that actually was, you know, not how it played out. We'd never had that happen before, by the way.

You know, I've seen, you know, probably six of these cycles in the past, and successively, as we kind of hit our peak rate with new output levels, we had never seen, you know, the installation bandwidth be a barrier. You know, that was the problem. It unfortunately stacked up really quick when you're shipping at those rates and only installing at, you know, kind of marginally higher rates. The field inventory started to stack up, and they physically started to run out of room, run out of credit. What we saw is, you know, we saw cancellations and deferrals on orders from those Home Standby dealers and other channel partners during the quarter. That accelerated, you know, through the quarter here in Q3. It became very clear very quickly.

Again, that's why we did the pre-release 'cause as soon as we put all this together and we could see what happened a couple weeks ago, it's like, okay, this, you know, this is information we wanna get to folks so they understand it. We've redoubled our efforts, tripled our efforts on what we can do to increase installation bandwidth. Anyway, that's kind of answering your first question. That's the, you know, the issue in a nutshell, if you will, for home standby.

Michael Halloran
Associate Director of Research and Senior Research Analyst, Baird

That's super helpful. Related, if I think about the time it's gonna take to sync the channel up, you know, I guess I'm having a hard time syncing up the idea that the underlying pieces are still pretty healthy, and you gave a lot of good metrics in the prepared remarks and in the press release around what's happening on the installation side, the closures, et cetera, with how long it's gonna take to right-size the inventory. Maybe it's just a bandwidth conversation with where the installers are at. I'd love to have a sense for how I can kind of take that timeframe and sync it with what you're calling still pretty healthy underlying demand.

Aaron Jagdfeld
President and CEO, Generac

Yeah, I think probably the best way to maybe get your head around that is we believe that currently today, field inventory levels are about double where they should be.

Michael Halloran
Associate Director of Research and Senior Research Analyst, Baird

Mm.

Aaron Jagdfeld
President and CEO, Generac

You know, so that's, you know, that's the bad news, right? That's the additional output that we put into the market ahead of the installation capacity increasing to the right levels. We are modeling that installation capacity is gonna increase next year. The challenge, of course, is that just seasonally, we're coming into, you know, as we turn the page here and get into Q1 and Q2, we normally run into a seasonally low period of installations because you have parts of the country like the Midwest and the Northeast, where, you know, installations are much harder to do because of the cold weather, because of winter. Unfortunately, you know, even though we're targeting the installations are gonna improve year-over-year, we have this seasonal challenge we've got to deal with.

It's just nature. We can't really. You know, that's a hard one to fix. It won't increase necessarily as quickly as we need it to in the first half. Now, the good news is, when we poll our dealers, half of that field inventory that's out there today is spoken for, meaning it's got a customer contract against it, a customer's got a deposit on it. Again, it's indicative of the installation challenge because we're now back to what we said in the prepared remarks as mostly normal lead times. We still have backlog. You know, we have a couple of models. We're still out there, some liquid cooled product, things like that. You know, that's supportive of where we're going here in Q4.

What ends up happening is that, you know, we have these mostly normal lead times for us to our channel partner. If you are a homeowner and you call and you try and get a product, you still are being quoted longer lead times because of these constraints, whether they be, you know, people constraints or permitting constraints or component constraints, you know, gas meter upgrades. There are, you know, localized issues all over the country where, you know, some of our channel partners are bumping up against just, you know, delays. So they're working through that. As those ease, you know, that'll help.

We think that it's, you know, likely gonna take the first half of next year to get through this, and that's gonna, you know, put pressure on the incoming order rate for home standby through the first half of next year. That's really the challenge. We think that, you know, again, in our prepared remarks, we said by the second half of the year, we're back to growing again in the category and really only down modestly, you know, for the year in total, for the category. Anyway, that's, you know, it's I think when you put it all together, we feel pretty good about, you know, longer term that the end market's supportive.

Michael Halloran
Associate Director of Research and Senior Research Analyst, Baird

That makes sense. Basically what you're saying is relatively normal sequentials on the home standby category for the next few quarters from couple quarters from the runway you're talking about in the back half of this year before there's a potential inflection as things start catching up and normalizing a little bit.

York Ragen
CFO, Generac

Return back to normalcy.

Aaron Jagdfeld
President and CEO, Generac

Right. Return to normal seasonality, return to growth in the second half.

Michael Halloran
Associate Director of Research and Senior Research Analyst, Baird

Yeah.

Aaron Jagdfeld
President and CEO, Generac

You know, I just, you know, the first half is gonna be down considerably. Second half will grow. Still down, you know, kind of moderately, you know, for the category, only modestly for the company overall. You know, that's kind of our-

Michael Halloran
Associate Director of Research and Senior Research Analyst, Baird

Yeah.

Aaron Jagdfeld
President and CEO, Generac

Our overall guide for next year. Just to clarify that.

Michael Halloran
Associate Director of Research and Senior Research Analyst, Baird

Yep. Makes a lot of sense. Thanks for that. Appreciate it.

Aaron Jagdfeld
President and CEO, Generac

Yep. Thanks, Mike.

Operator

Thank you. Our next question comes from Jeff Hammond with Key. Your line is now open.

Jeff Hammond
Managing Director, Key

Hey, good morning, guys.

York Ragen
CFO, Generac

Morning, Jeff.

Aaron Jagdfeld
President and CEO, Generac

Hey, Jeff.

Jeff Hammond
Managing Director, Key

Hey, just on kind of as you're thinking about the guide, I just wanna kinda understand how you're thinking about, like, comping the, you know, the backlog drawdown that you're seeing this year and then what that would imply for kinda underlying, you know, demand for the category.

Aaron Jagdfeld
President and CEO, Generac

Yeah, I mean, again, that's a big part of the headwind for the first half of next year is the comp, 'cause obviously we were bringing that backlog down heavily in the first two quarters of this year, and so we'll be comping against that without having the benefit of that backlog kind of as we get into next year. That's a big part of it.

York Ragen
CFO, Generac

Aaron's point about, you know, the home standby category being down, you know, moderately in the second half, that's because you are trying to comp, like, some of that backlog headwind that we're bringing down here in the back.

Aaron Jagdfeld
President and CEO, Generac

Down moderately in total. Up returning to growth in the second half. Yeah, for 2023.

York Ragen
CFO, Generac

Yeah.

Jeff Hammond
Managing Director, Key

Okay.

York Ragen
CFO, Generac

For the standby.

Jeff Hammond
Managing Director, Key

Okay.

Aaron Jagdfeld
President and CEO, Generac

For standby. If we're talking just standby, yeah.

York Ragen
CFO, Generac

Yeah. We're just talking standby. That, we've got the headwind on the backlog that's driving that.

Aaron Jagdfeld
President and CEO, Generac

Right. That's what's driving that. Exactly.

Jeff Hammond
Managing Director, Key

Just what are you guys doing with your, you know, production levels as you get this reset? You know, just how should we think about, you know, destock of your own inventory? It looks like, you know, your own inventories are a bit elevated as well.

Aaron Jagdfeld
President and CEO, Generac

Yeah, they are. You saw that read through, you know, just the working capital increase, you know, in the third quarter. Alone driving, you know, free cash flow negative, for the quarter. You know, we see that coming back around, in Q4. We're, you know, we basically slowed the factories down. Still have some material coming at us, but that's starting to slow as well. You know, we should basically get into a better position in Q4 and then really working hard through the first half of next year to bring down those inventory levels, both raw materials and finished goods as it relates to the, you know, the home standby category in particular.

You know, it's actually kind of a dichotomy because in our industrial business, we're constrained still in certain components, and our inventory levels are low. We're struggling to kind of feed our factories with materials there on our industrial side. We would be able to in fact go even higher, faster with our industrial business if we could get more engines and breakers and other things that are in shorter supply. On the home standby side, we're definitely seeing a lot of material hitting our distribution centers as we slow production down.

Operator

Thank you. Our next question comes from Brian Drab with William Blair. Your line is now open.

Brian Drab
Co-Group Head of Industrials, William Blair

Hi. Thanks for taking the questions.

York Ragen
CFO, Generac

Hey, Brian.

Brian Drab
Co-Group Head of Industrials, William Blair

Hey, morning. Just shifting to clean energy for a minute. I think that the energy storage business in 2021 was around $225 million. It looks like what the guidance that you're giving us now, you know, for $300 million-$330 million implies that that's down, you know, something like 30% or so this year. Is that about right? You know.

Aaron Jagdfeld
President and CEO, Generac

It's down on the second half.

Brian Drab
Co-Group Head of Industrials, William Blair

What are the overall markets growing in? Can you clarify?

Aaron Jagdfeld
President and CEO, Generac

Yeah. The market's still growing, although there are some mixed comments out there about the market growth. You know, the loss of that major customer of ours in the second half of the year here, you know, they really ceased operations in July, so we, you know, we've got to do the hard work that honestly we should have been doing all along of continuing to expand our channel, you know, to more channel partners. That hurts us definitely in the year, Brian. Yeah, unfortunately, that's gonna be down this year.

You know, looking for that to return to growth next year, but as we kind of fill in with new customers, and we kind of reset, so 2022 is gonna end up being a reset year for us here on energy storage, which is disappointing, but, you know, I think, and a rather painful learning lesson for us on just some of the, you know, some of the trials and tribulations of that market. Some of the customers and the dealer partners there, and you're having to pick your partners carefully. You know, again, a lot of learning cycles we're going through there.

Brian Drab
Co-Group Head of Industrials, William Blair

Okay. Thanks. For my second question, can you just clarify exactly what you're saying about 2023 one more time in terms of, I think that you said total company in the prepared remarks is all about total company, and that you'd be down modestly for the full year, up sequentially first half to second half. I'm just wondering, is home standby expected to be up year-over-year in the second half?

York Ragen
CFO, Generac

This is York. Total company, to clarify, you know, we said weakness in the first half, total company mainly driven by the home standby discussion we just had. Maybe a little bit of clean energy as we build growth there. Second half, I think important to note, total company return to solid growth for total company in the second half. You put that all together for full year, that would only be, you know, a modest decline for full year 2023. That's total company. Home standby specifically, again, weakness first half. Sequential growth from first half, second half, and then a much more modest decline in sales growth over the prior year in the second half of the year.

Maybe down a little bit, but it's much more modest decline relative to the first half for home standby.

Operator

Thank you. Our next question comes from Mark Strouse with JP Morgan. Please proceed with your question.

Mark Strouse
Executive Director, JPMorgan

Yes. Good morning. Thanks for taking our questions.

York Ragen
CFO, Generac

Hey, Mark.

Mark Strouse
Executive Director, JPMorgan

York, curious if you can just talk about margins through the first half of next year. Just kind of the lower factory absorption with HSB, the lower mix of HSB, and then kind of offsetting that, you know, somewhat easing of some of the supply chain issues that you've had. Just how we should think about margins going forward.

York Ragen
CFO, Generac

Yeah, no. I think Aaron mentioned you know, a return to seasonality for the home standby business, meaning you know, Q1 is usually the lowest point in the curve. Once you catch backlog, then you return to normal seasonality. Q1 is the lowest point. You know, you would expect just from a mix standpoint that sequentially from Q4 2022 to Q1 2023, that gross margin should decline mainly because of that mix element. I mean, recall, we were facing some pretty heavy inflationary pressures in Q1 of 2022. I would expect just from a price cost standpoint, we're gonna see you know, some nice price cost benefit there.

Yeah, we're still putting our models together on how that's gonna look, but I would expect just sequentially that given the mix, the mix changes going into the first half of next year, you'd see maybe a slight decline in gross margins relative to the run rate.

Mark Strouse
Executive Director, JPMorgan

Okay, thanks. Then just to clarify on the clean energy business. Is most of the reduction in the revenue outlook driven by needing to backfill for the customer that has gone bankrupt? Or is there a broader issue with the actual product itself that there's some actual reconfiguring of the solution?

Aaron Jagdfeld
President and CEO, Generac

Yeah, the majority of the market is related to the loss of the customer. That was a really important customer for us and, you know, the diversification of our customer base is gonna be the primary focus here going forward. Obviously, we've got to restore trust too, right, in the market, to some degree. There's probably a spillover effect there too, a bit. I will say this, you know, like I said, we've got a lot to learn in this market.

It's a painful learning lesson, but in speaking with a lot of the, you know, kind of national companies that are well established, the national solar sales and installation companies, you know, almost every OEM has had challenges over, you know, the course of the solar, you know, kind of markets, you know, existence and storage being the new, you know, component here. So again, I'm not trying to indicate that, you know, people should expect that, but it's a pretty new market. I mean, you know, penetration rates are very low on these products. The environment, you know, being rooftop-mounted electronics is a severe environment. The warranty periods are very long, 25-year warranty periods, for the rooftop-mounted components, you know, 10 years on the batteries.

You know, you've got a pretty high bar there quality-wise, and a lot of companies have unfortunately struggled with that. Now, I think we feel like, you know, well, a couple things. One, we're very committed to this. We think it's the future. We think it's an important part of our strategy going forward. I think it represents some great opportunities for Generac in terms of what can fit with our brand, our distribution, and our expertise in some of these areas. You know, so we're committed to it. We've got a great balance sheet to be able to finance this. You know, the investment needed obviously is gonna be greater than we had originally thought.

You can't just take a startup technology and try to scale it. That's clear based on our experiences here. We're gonna have to do a lot more work around that. We're gonna have to put you know, more talent in the teams. We've started to do that. We've mentioned that in some of our prepared remarks this morning, and we're gonna continue to do that. We think that this is, you know, again, it's an important part of the future. We're committed to it, and we are going to be a major player in it longer term. We're gonna take our lumps here, you know, and the humility that comes with that. In the end, I believe that we will have a lot of great success in this longer term.

Operator

Thank you. Our next question comes from Joseph Osha with Guggenheim Partners. Your line is now open.

Joseph Osha
Managing Director and Senior Research Analyst, Guggenheim Partners

Thank you. Good morning. Hi. I wanted to spend a bit more time on the clean energy business. We've talked a lot about storage, which is great, ecobee is a good size business. So I'm wondering, as you look into the next year, you know, obviously you don't wanna get too detailed, but maybe if you can give us a little bit of a sense as to you know, roughly what the breakdown of that business might look like.

On a related note, you know, now that you've got this AC coupled product, we talked about this before, you know, given some of the challenges that you've talked about with some of the other stuff, could we see you perhaps pivot more to selling that AC coupled product alongside other people's inverters? So those are my two questions.

Aaron Jagdfeld
President and CEO, Generac

Yeah. Joe, great questions. Let me touch on the ecobee piece first, and then I'll get to the AC coupled solution. On ecobee, you know, ecobee's. They're. It's a great company, really well run. You know, it's. They've really struggled this year with component availability in the first half of the year. They've under-delivered a bit to our, you know, our expectations and their own expectations just around that. Things have really picked up here. As they exited the third quarter, they're looking at fourth quarter being their highest quarter ever as a company, and looking at big things. I think a lot of that, you know, you can probably tie back to higher energy prices, right? Homeowners, I think, are looking for solutions to, you know, to mitigate those higher energy prices.

A smart thermostat is kind of a, you know, a really cost-effective way to go after that. The paybacks are really strong, and you buy one of these products, and inside of a year you can pay that back, and that's even, you know, not even assuming the opportunity to connect that thermostat to a grid, you know, a grid services type of program, like a demand response program, which can enhance the payback even more. Really excited about that business. You know, I think when we announced it was something like $125 million. It's grown nicely this year and will continue to grow. We're not gonna break down the pieces 'cause we don't wanna get into doing that every quarter here going forward so.

It's a great business, well run, and a lot of upside there. I think one of the bigger opportunities within that is just the team that they have, the expertise they have, is gonna be central to this single pane of glass initiative that we see as you know, sitting at the heart of the smart home energy system that we've talked about, connecting, you know, whether it be generators or PV microinverters or storage devices or smart thermostats or water heater disconnect switches, load management, you know, ultimately EV charging, things like that. We think all of that needs to be controlled and streamlined.

Joseph Osha
Managing Director and Senior Research Analyst, Guggenheim Partners

I just did just hear you say $125 million for this year, right?

Aaron Jagdfeld
President and CEO, Generac

No, that was what we said when we announced the deal back in December. That was their run rate.

Joseph Osha
Managing Director and Senior Research Analyst, Guggenheim Partners

Okay. All right. Okay.

Aaron Jagdfeld
President and CEO, Generac

They've grown nicely. Yeah, they've grown nicely since then. Then on the AC coupling, so that is definitely a focal area and one of the things that we've been pushing to get into the market. The microinverter or excuse me, the PV, the PWRcell with a firmware update can accept power from third-party inverters now. We feel really good about that, and that's gonna be a focus area for our commercial teams as we go forward. Looking forward to that, getting some traction in the marketplace, and we think that we'll see success with that.

Joseph Osha
Managing Director and Senior Research Analyst, Guggenheim Partners

Thank you.

Aaron Jagdfeld
President and CEO, Generac

Thanks. You bet.

Operator

Thank you. Our next question comes from Jerry Revich with Goldman Sachs. Your line is now open.

Jerry Revich
Managing Director and Head of Machinery, Industrial & Environmental Services Research, Goldman Sachs

Yes. Hi, good morning, everyone. Aaron, I wonder if you could talk about the production rate for the standby business in the fourth quarter. You know, normal seasonality, I think installs tend to be up low double digits. Can you just comment on, you know, are we now at a normalized run rate where that business can be up sequentially in near term based on the visibility you have as of today?

Aaron Jagdfeld
President and CEO, Generac

Well, production rates won't be, 'cause we're bringing those down because of the field inventory issue, and we've got plenty of inventory as well. That, you know, if the question is around production rates, we won't be up in the fourth quarter. We'll be lower.

Jerry Revich
Managing Director and Head of Machinery, Industrial & Environmental Services Research, Goldman Sachs

Okay.

Aaron Jagdfeld
President and CEO, Generac

We expect that that's built into our guidance today. You know, again, installation capacity that normally seasonally does peak in the fourth quarter. You know, we continue to see again. We added 300 new dealers in the quarter alone, which is helpful for that. We're pacing well again to add, you know, more dealers here in the fourth quarter. You know, we need to be hitting our peak rates for installation by the end of the year. That's all contemplated in the guidance. I don't know if I'm answering your question, Jerry, or not.

Jerry Revich
Managing Director and Head of Machinery, Industrial & Environmental Services Research, Goldman Sachs

Earlier you mentioned production would be down as normal seasonality in the first quarter as well. I'm just trying to understand, right after every major outage event, there's a new and higher baseline, but that baseline's-

Aaron Jagdfeld
President and CEO, Generac

Right.

Jerry Revich
Managing Director and Head of Machinery, Industrial & Environmental Services Research, Goldman Sachs

Obviously down from the peak. I'm just wondering, are we going to be running at that baseline based on the order rates that you see today without making any assumptions on installation capacity, you know, as we head into, call it, you know, $400 million standby revenue quarter in the first quarter, does that match the incoming order rate, or is there a risk of an additional step down?

Aaron Jagdfeld
President and CEO, Generac

No, no. No. What we've said is that the order rate is gonna continue to be. We're gonna have headwinds there as they work their field inventory down. They've got, you know, again, field inventory, which is about double where we should be at this time of year, in quote, unquote, "normal" in terms of days of field inventory, is about double. But about half of that. Really the problem, right, the doubling is already sold. You know, they just have to get it installed. Because of that, we're not, you know, the order rate's gonna be artificially depressed until we get through that. You know.

York Ragen
CFO, Generac

I guess the hurricane will just increase the backlog of our dealers basically until.

Aaron Jagdfeld
President and CEO, Generac

Yeah, effectively.

York Ragen
CFO, Generac

Yeah.

Aaron Jagdfeld
President and CEO, Generac

Right.

York Ragen
CFO, Generac

Yeah.

Aaron Jagdfeld
President and CEO, Generac

Exactly. Could accelerate some of the drawdown of field inventory.

York Ragen
CFO, Generac

Yeah, yeah.

Aaron Jagdfeld
President and CEO, Generac

In the Florida regions in particular, where Ian impacted. No, we think that the order rates that we're seeing today that we'll continue to see through the end of this year and the first half of next year are artificially low as we right size that field inventory.

York Ragen
CFO, Generac

Remember, we have some backlog in the fourth quarter here that we're satisfying as well.

Aaron Jagdfeld
President and CEO, Generac

Exactly. That's a good point.

Operator

Thank you. Our next question comes from Maheep Mandloi with Credit Suisse. Your line is now open.

Maheep Mandloi
Director, Credit Suisse

Hey, thanks for taking the question. Any guidance on gross margin for the C&I for the HSB projects in Q4 and the first half, but maybe if you could just opine on OpEx in Q4 and the first half, given all the data points you're seeing on channel inventory and in-house consultations. Should we expect any changes over there? I just have a follow-up on Concerto. Thanks.

York Ragen
CFO, Generac

Yeah, this is York. OpEx, I think I alluded to it. You know, OpEx may tweak up a little bit here in the fourth quarter, the percentage of sales relative to Q3. Just there's actually just some seasonality on some spend in Q4, some accrual reversals in Q3 that won't repeat. Just a you know, a modest increase in OpEx sequentially, both dollars and as a percentage of sales we're remodeling in our guidance.

Maheep Mandloi
Director, Credit Suisse

Any guidance on how should we think about it in 2023?

York Ragen
CFO, Generac

I mean, we're still, you know, we're just we gave the framework for the top line. We're still working on the framework for the gross margins in OpEx. I think we're gonna hold off on discussions on the margin side for next year until next quarter.

Operator

Thank you. Our next question comes from Kashy Harrison with Piper Sandler. Your line is now open.

Kashy Harrison
Senior Research Analyst, Piper Sandler

Good morning, and thank you for taking the questions. Just the first one from me. You know, the C&I and other segments are both quite strong. Can you maybe just dig into some detail on the strength in both of those segments in Q3? Then maybe speak to the specific indicators you're seeing right now that give you the confidence of, you know, a continuation of strong growth, entering calendar 2023 so early. I have a follow-up.

Aaron Jagdfeld
President and CEO, Generac

Yeah. Kashy, really the C&I business has been ripping along here for a number of quarters and really hitting its stride. You know, we're taking share in the market. We're seeing, you know, in our industrial distribution channel. Everything was up basically in C&I. Our telecom vertical, that is a really important vertical for the company, was up. You know, our mobile business was up as the national rental accounts continue to re-fleet and top off their fleets. Our business internationally, which is mostly C&I, was also up very nicely. You know, again, just a lot of the same, you know, opportunities there.

Probably one area that I would call out that was up even more so than in past, and I think we categorized it in the prepared remarks as early innings, was this, you know, we refer to it as beyond standby applications. Mainly natural gas generators, large C&I natural gas generators that would, you know, otherwise have normally been sold into emergency backup type of applications are being sold into applications where they're still used as emergency backup power, but they can also be called upon to support the grid during times of significant stress. Heat waves, outages, things like that.

Think microgrids or, you know, kind of energy as a service types of programs, demand, you know, programs where the generator can be switched on remotely, by a grid operator or utility, oftentimes connected through our grid services software platform, Concerto. We're seeing that market was up really large in the quarter for us. Now, it's still pretty small in totality, but it's growing very quickly. The quality conversations we're having with people on projects, potential projects in the future, the pipeline here for that business looks really good. So much so that, you know, we're oriented around adding capacity in our C&I factories to accommodate that growth. Additional test capacity, additional manufacturing capacity, additional sheet metal fabrication capacity.

We're making investments there so that we can be ready for that business as it grows because we think it's a fundamental part of the megatrend that we've identified of, you know, kind of the grid instability issues that are coming from the rapid decarbonization of utility-scale sources and the, you know, on the demand side, the electrification of everything, inclusive of transportation. This supply-demand imbalance, you know, many utilities and grid operators have really struggled here and had to scramble over the summer in particular. Now they were able to avoid any major outages, which was pretty remarkable. In the end, the reserve margins, that's really kind of what it gets down to, is the reserve margins, the excess, you know, capacity or sources that they have over demand.

Those reserve margins have gotten compressed dramatically in certain markets, out west, even here in the Midwest, where, you know, the reserve margins are down to kind of critical levels, where if you get a spike in demand or you get some kind of interruption in supply, you know, a major plant goes offline or, you know, there's some other disruption can cause, you know, significant challenges. This is really at the heart of what happened in February of last year in Texas. The cold snap that happened there exacerbated the supply-demand challenges that were underlying what was going on in the ERCOT region or the ERCOT market.

You know, the opportunity to use generators, you know, fossil fuel generators, but natural gas generators which burn much cleaner obviously than diesel generators, has really come into focus as a potential opportunity to use these assets for the purposes of grid support. That was kind of what happened in C&I in a nutshell. As you mentioned, the other category was also up nicely. You know, that encompasses some of our monitoring businesses, some other areas of the business that have been growing very nicely as well. Between those two segments, or not segments, but, you know, product classifications, you know, those we saw really nice growth in the third quarter.

Kashy Harrison
Senior Research Analyst, Piper Sandler

Just the indicators you're seeing that give you the confidence for 2023 so early on?

Aaron Jagdfeld
President and CEO, Generac

The C&I business is a backlog business. I mean, that always has been a backlog business. We look at that, you know, you've got lead times on products there that, you know, in some cases go out, you know, 26, 36 weeks, depending on the size of the product. It's custom built. You know, and it always has been this way. This is not the new wrinkle in the story over the last two years, the fact that, you know, home standby, which has never been a backlog business, became a backlog business. But the C&I business has always been backlog, provides great visibility for us, so we feel very good about that.

You're also seeing kind of, you know, some of the public statements, like if you look at the national rental account customers that we sell to, they're indicating that they believe, you know, their CapEx budgets and CapEx spends are gonna continue to grow into 2023, you know, as again, some of these mega trends around the infrastructure, investments that need to be made around the country. You know, we have the investment, you know, the Infrastructure Act that did get passed earlier this year. There's a lot of spending that's gonna come through, for that, for roads and bridges and airports and ports and, you know, all those types of massive infrastructure areas. You know, our rental customers are gonna serve that.

The telecom business continues to, you know, our telecom customers continue to tell us that they're midstream in the build-out of their, you know, not only hardening their existing networks, but the build-out of their fifth generation or 5G networks. So that feels really good. You know, again, the quality of the pipeline, as I said, around some of these newer things like the, you know, the beyond standby opportunities, the microgrid opportunities in C&I, we think that there's those have a lot of legs yet going into 2023.

York Ragen
CFO, Generac

Yeah, the fact that book-to-bill remains so strong is promising for next year.

Operator

Thank you. Our next question comes from Praneeth Satish with Wells Fargo. Your line is now open.

Praneeth Satish
Senior Equity Analyst, Wells Fargo

Thanks. Good morning. I guess if we could just focus only on the second half of 2023 for a second. You mentioned that HSB, you know, could be down, but I would have thought by then that the field inventory and the installation issues would have been resolved or normalized. I'm just wondering what's kind of driving that view for HSB in the second half of 2023, given that that demand is so strong, and is there a scenario where it could be up?

York Ragen
CFO, Generac

Yeah, no, I think we alluded to it before that. I mean, there is some backlog that we're satisfying here in the second half of 2022 that won't repeat. There's a little bit of a, I guess, year-over-year headwind when you're looking at 2023 versus 2022.

Aaron Jagdfeld
President and CEO, Generac

The guide also doesn't contemplate any major outages.

York Ragen
CFO, Generac

Yeah. That would be upside. If you're looking for upside, where could we grow?

Aaron Jagdfeld
President and CEO, Generac

We did have some outages this year.

York Ragen
CFO, Generac

Yes. Things happen. You know, mother nature happens. That would definitely be a scenario where things could grow. That's, you know, that's an inherent. You know, the backlog situations, resolving that backlog here in the second half of 2022 is an inherent headwind for second half of 2023. No, but I think, you know, sequentially, you know, as we get through these field inventory challenges here in the first half, you definitely would see growth sequentially from first half to second half, at least in terms of how we're seeing it in our framework here for 2023.

Praneeth Satish
Senior Equity Analyst, Wells Fargo

Got it. That's helpful. Then just switching gears on PWRcell. You mentioned that a certain component needed to be upgraded, and so you're enlisting kind of third-party installers for repairs. Can you elaborate on what that component is? Then has that component been fixed in new batteries that are being produced?

Aaron Jagdfeld
President and CEO, Generac

Yes. We have an upgrade path on that component. It's a rooftop-mounted shutoff device, and that device is the previous generation of that device has a higher failure rate than what we like to see. We're proactively replacing those devices for customers so they don't see an interruption of the production of their systems. Everything is. You know, we've got a path forward and have had a path forward here for some time. We just have to get the upgrades complete. To speed that up, we brought in a bunch of third-party service companies that are gonna help us do that.

We were relying on some of our channel partners, but with the loss of that largest channel partner became obvious that we needed to enlist the help of others, and that's why the third party folks are gonna be in there. That upgrade, you know, the total, you know, effort there is what's reflected in that additional warranty reserve charge that we took here in the quarter.

Operator

Thank you. Our next question comes from Donovan Schafer from Northland Capital Markets. Your line is now open.

Donovan Schafer
Director of Retirement Plan Services, Northland Capital Markets

Hey, guys. Thanks for taking the questions.

Aaron Jagdfeld
President and CEO, Generac

Hello.

Donovan Schafer
Director of Retirement Plan Services, Northland Capital Markets

Uh.

Aaron Jagdfeld
President and CEO, Generac

Can hear us?

Donovan Schafer
Director of Retirement Plan Services, Northland Capital Markets

Hi. Can you hear me?

Aaron Jagdfeld
President and CEO, Generac

Yep.

Donovan Schafer
Director of Retirement Plan Services, Northland Capital Markets

Okay. Okay, great. On the home standby side, I was just curious, is there any kind of a pattern in the lower orders, you know, from the channel partners in terms of, you know, is it more concentrated on the side of big box retailers like Home Depot and Lowe's or maybe, you know, regional installers or even, you know, potentially kind of the longer tail of smaller installers? You know, I think the smaller installers tend to be limited, maybe more on, you know, warehouse space and access or willingness to use credit. I'm just curious if it kind of is disproportionately in any one of those areas. I have a follow-up.

Aaron Jagdfeld
President and CEO, Generac

Yeah. Not dramatically so, Donovan. I mean, it's pretty much fits the historical in terms of just the, you know, the channel, the mix, if you will. The channel mix within home standby hasn't changed dramatically. I mean, we do have, you know, some of the quote-unquote "stocking channels," right? Like, if you look at a retailer or you look at a wholesaler for us, those are traditionally stocking channels where, you know, a non-dealer contractor comes in or a homeowner comes in and buys one of the products out of stock. Whereas our dealers, it's, you know, they generally only buy from us when they have a contract signed by a homeowner because they. Nothing's changed with that. That's kind of the way the business has paced.

I, you know, I think to answer your question, there's nothing dramatically different about the mix channel to channel going on there.

Donovan Schafer
Director of Retirement Plan Services, Northland Capital Markets

Okay. Your follow-up question is just focusing on, you know, with what's going on in Europe, you know, 'cause you guys in commercial and industrial, and you really are kind of a global business, and you've got a lot in Europe and, you know, India, you know, other parts of Southeast Asia. There's kind of just so much. But when I look at what's going on in Europe, it feels like there are a lot of puts and takes that could be kind of both tailwinds and headwinds because you've got, y ou know, the energy crisis and all the fears of instability around there, but then simultaneously, you're also gonna have people saying, "This is why we shouldn't be using natural gas."

And so there might be resistance against sort of natural gas infrastructure and installing more generator sets to rely on that. Maybe even if there's any diesel that might be seen as much more of like a short-term thing, and so they don't wanna invest the CapEx for a longer term backup. It just seems like there's a lot of potential puts and takes there, and there's sort of differences of, you know, Eastern Europe versus Western Europe. Could you just go into a little bit more detail on like what exactly you're seeing specifically in Europe and how that's kind of unfolding for your businesses?

Aaron Jagdfeld
President and CEO, Generac

Yeah. Yeah, it's a good question. I mean, Europe has and has always been a mostly diesel C&I generator market, so that's just the level set. We have seen, you know, growth in natural gas gensets in, you know, not only the European market but also India, you know, here recently coming off a base of almost nothing. You know, there's nothing there. You know, and I think on the margins, maybe on the edges, I should say, not to confuse with gross margins or anything like that. On the edges of the discussion, yes, there are some pipeline, you know, if people wanna limit gas connections. Natural gas isn't going away. That is about the most foolish thing for people to think, you know, is the right answer for anything here.

Natural gas is needed for heating, for cooking. You know, it's plentifully available. It burns cleanly. You know, we would do well as a society to continue to focus on further improvements in cleaning up the emissions that come from natural gas, you know, whether it be the extraction emissions or it's the consumption emissions. Because I think it's a fuel that can really help us shift as a populace here, as a global populace, further away from more carbon intense forms of energy generation like coal, you know, and other fuels.

Again, you know, it might be on the edges you're gonna see some natural gas limitation, just like we are seeing here in the U.S., you know, in places like California, Berkeley, you know, other places like that where, you know, they've taken it on themselves to, you know, close off new natural gas connections. The reality of it is you can get a propane tank anyway, so I mean, it's kind of a fruitless effort. The generators run off of propane as well, so you don't actually need pipeline. It's helpful, but you don't need pipeline gas.

Again, I think our view is there's gonna be plenty of growth in, you know, the C&I generator world, even the home standby generator world outside of North America, and natural gas gens are gonna be part of that natural gas and propane gens.

Operator

Thank you. Our final question comes from Saree Boroditsky with Jefferies. Your line is now open.

Saree Boroditsky
SVP of Multi-Industrials, Jefferies

Thanks for fitting me in. Just going back to the home standby commentary, you talked about only a modest decline in the second half of the year. Could you just help frame how you're thinking about the magnitude of the decline in the first half of the year?

York Ragen
CFO, Generac

No, I mean, we didn't necessarily frame that out. I think, you know, I think what we're looking at is more when you look at the total company returning to solid growth in the second half, resulting in only a modest decline for the total company for the full year. You can sort of get the magnitude of what that means for the first half on a total basis. You know that, based on our comments, that C&I is gonna continue to be strong in the first half, so you'll see growth there. You know, we'll be sequentially improving our clean energy business throughout the year in 2023.

That basically gives you some framework for how to put all the pieces together.

Saree Boroditsky
SVP of Multi-Industrials, Jefferies

Okay. It seems like sales grew faster at home standby than you anticipated when you kinda gave out that 2024 guidance. Could you provide us with an estimate on where that puts you from a penetration rate at the end of this year? Any thoughts on where it could go from there?

Aaron Jagdfeld
President and CEO, Generac

Well, pen rate this year, we're, you know, around 6% is where we anticipate ending, so it didn't change that dramatically. You know, we're gonna have to update our guidance in the long range guidance. Again, I would point out, you know, we did say at our Investor Day that growth was not gonna happen in a straight line. You know, I know we have people who haven't been around the company that long and are learning kinda how the cycles work here, but we have, in particular with home standby, these dramatic increased cycles where, you know, you have these step functions up, then growth kinda levels off, comes off of the peak.

Actually comes down off of a peak and normalizes to a baseline level, a new baseline level that's materially higher than the previous baseline level. You kind of, you know, as you increase awareness and distribution, you're ready for the next step up in growth. It's more of a step function grower. You know, we'll have to review you know, the long-term targets. We're not prepared to update them this morning, but, you know, we are gonna have, you know, we'll have another Investor Day next year for sure, if not before then in terms of updating the long range guidance.

Operator

Thank you. I would now like to turn the conference back over to Mike Harris for any closing remarks.

Mike Harris
SVP of Corporate Development and Investor Relations, Generac

We want to thank everyone for joining us this morning. We look forward to discussing our fourth quarter and full year in mid-February. Thank you again and goodbye.

Operator

Thank you. This concludes today's conference call. Thank you for participating. You may now disconnect.

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