Good morning. My name is Keith, and I'll be your conference operator today. At this time, I would like to welcome everyone to Goodyear's Second Quarter 2021 Earnings Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer session.
I will now hand the program over to Nick Mitchell, Senior Director, Investor Relations. Please go ahead.
Thank you, Keith, and thank you, everyone, for joining us for Goodyear's Q2 to the 2021 earnings call. I'm joined here today by Rich Kramer, Chairman and Chief Executive Officer Darren Wells, to Executive Vice President and Chief Financial Officer and Cristina Zamora, Vice President, Finance and Treasurer. The supporting slide presentation for today's call can be found on our website at investor. Goodyear.com, and a replay of this call will be available later today. Replay instructions were included in our earnings release issued earlier this morning.
If I could now draw your attention to the Safe Harbor statement on Slide 2, I would like to remind participants on today's call that our presentation includes some forward looking statements about Goodyear's future performance. Actual results could differ materially from those suggested by our comments today. The most significant factors that could affect future results are outlined in Goodyear's filings with the SEC and in our earnings release. The company disclaims any intention or obligation to update or revise any forward looking statements whether as a result of new information, future events or otherwise. Our financial results are presented on a GAAP basis and in some cases a non GAAP basis.
Non GAAP financial measures discussed on the call are reconciled to the U. S. GAAP equivalent as part of the appendix to the slide presentation. And with that, I'll now turn the call over to Rich.
Great. Thank you, Nick, and good morning, everyone. I'd like to start today by welcoming all of the Cooper Tire Associates joining us this morning. I've had the opportunity to meet many of you in recent weeks and I've been so impressed by your passion for Cooper and for our industry. From our initial interactions on through to our integration meetings and business reviews, it's clear that your industry knowledge and experiences who will bring tremendous value to the combined organization.
Sharing ideas and best practices will make us a stronger competitor and allow us to find new ways to better serve our customers and consumers. Our journey is just beginning, but I'm really excited about our future and about what we can achieve together. Let me begin my prepared remarks today by providing some comments to supplement this morning's press release. For the Q2, we delivered $349,000,000 of merger adjusted to segment operating income, which is over 1.5x what we earned in the Q2 of 2019. These strong results reflect continued recovery in demand and we outperformed industry growth across many of our businesses.
At the same time, we delivered the highest quarterly contribution of price mix that we've seen in our business in 9 years, and we continue to have good momentum. As I look at the global consumer replacement industry during the quarter, We continue to see a sustained path toward recovery. As you would expect, this general theme is largely carried by mature markets. We continue to experience pandemic related weakness in several of our emerging market countries. More broadly, however, economic to nearly one point.
In our OE business, the global shortage of semiconductors resulted in weaker to the operator and more volatile demand than we expected. The auto industry produced approximately 2,000,000 fewer vehicles than initially expected at the beginning of the quarter. Despite the weaker than expected backdrop, we continue to recover share globally, including the benefit of our strong position on SUVs and light trucks. We're also continuing to see the benefits of our strong cost management. On balance, our business performance is strengthening.
And with this as the foundation, towards the end of the second quarter, we completed our announced in combination with Cooper Tire. I believe this is truly a transformational milestone for both companies. Our collective team continues to share excitement about our prospects going forward. As we do the work to bring our companies together, I know we will be better positioned than ever before to meet our customers' evolving needs. And you can see evidence of our strengthening performance and the initial benefit of the Cooper combination in each of our SBUs.
In the Americas, our U. S. Consumer business took advantage of favorable conditions in the replacement market where we continue to see robust demand for our most premium products. Our large room diameter volume performance was particularly notable with our growth exceeding the industry by nearly 10 points. The resulting mix benefits combined with pricing actions more than offset higher raw material costs.
Our U. S. Commercial business is also capitalizing on strong end user markets. With freight demand outpacing supply, keeping existing trucks road ready is a top priority of fleets. As a result, more customers are relying on Goodyear's Fleet Central to make informed decisions regarding their tire and maintenance needs.
The growing popularity of our suite of fleet management tools is helping us drive market share in targeted segments. In the quarter, our commercial shipments were nearly 15% above the Q2 of 2019. Turning to Brazil, Our consumer and commercial replacement businesses are recovering faster than anticipated. Shipments in both segments were well above pre pandemic levels during the quarter, reflecting both economic recovery and share gains. Our resilient OE business, however, saw more than half of the country's auto assembly facilities taking capacity offline during the quarter, keeping our OE volume considerably below to pre pandemic levels.
In EMEA, markets are also recovering, albeit with less consistency than in the Americas with industry demand softening sequentially. We sustained our relative momentum in the quarter with share gains in all of our businesses. Our European consumer replacement business more than recovered higher raw material costs supported by the impact of our distribution changes. At the same time, our market share in Europe has recovered by more than a quarter of a percent year to date. Our consumer OE business also continued outperforming but with less impact as part shortages limited recovery in auto production.
Our continued improvement in the consumer OE segment is supported by our ability to meet the demands of electrification. Today, Goodyear has a presence on nearly half of the EV platforms produced in Europe. Having this leadership position is critical as electric mobility begins a period of dramatic growth. And as tires on most EVs wear faster than on a comparably sized internal combustion powered vehicle, these benefits will extend well beyond the initial fitment. To what we're seeing are dynamics that should position our consumer business for long term profitable growth.
Turning to commercial, volume was more than 10% above 2019 levels despite lower freight volume. We benefited from exceptionally strong results in the On Road segment driven by our growth portfolio of fleet customers. During the quarter, for example, we added TESSCO's fleet of 6,800 trucks and trailers to our customer portfolio. Tires alone are no longer enough to win over fleet customers. Today's fleets demand innovative solutions that will help them maximize uptime and reduce costs.
We recently unveiled Goodyear Drive Point, the latest productivity tool in our total mobility offering. DrivePoint combines on valve sensors, battery powered receivers and mobile apps to deliver fleets a cost effective way to monitor tire performance. These technology solutions strengthen our positioned as a preferred provider of monitoring and predictive maintenance, making Goodyear more valuable to our customers and preference over other mobility solution providers. Turning to Asia Pacific. Industry demand varied significantly by country.
Challenging conditions persisted in India, Malaysia and other countries with low vaccination rates affecting demand and our production in the region. In China, the story was encouraging with demand fairly consistent with pre COVID levels. In a stable market, we leveraged an expanded retail network to grow our consumer replacement volume by more than 20% compared to the Q2 of 2019. Turning to our consumer OE business, we grew our volume more than 40% compared to the prior year in an expanding market. Our team did an excellent job in this environment helping us capture nearly one point of market share.
In addition to delivering solid second quarter results, we continued advancing our mobility solution strategy. In June, we launched Goodyear Sightline, the 1st tire intelligence solution for cargo van fleets, a timely launch considering the impact the pandemic had on e commerce volumes. Goodyear Sightline combines sensors and cloud based algorithms to provide fleet operators with real time tire health information. This rollout lays further groundwork for a connected tire future. We're also taking steps to make our mobility solutions more accessible.
Last month, we announced a strategic partnership with ZF to jointly offer our Goodyear connected tires with ZF's telematics solution. By using a common telematics unit, We can simplify fleet interactions, make it easier for customers to get the tire and trailer performance data needed to optimize vehicle use and reduce fuel consumption and emissions. As I've said before, Goodyear is committed to shaping the mobility revolution. Initiatives like Andgo, Goodyear Sightline and partnerships like the one we have with ZF, along with our focus on the intersection of new mobility, sustainability and technology are demonstrative of new business models and solutions that will define Goodyear's position and relevance for the next 120 years. We view our job as requiring the operational excellence to deliver results today while simultaneously building the capability to lead our industry tomorrow when the tire's relevance will not just continue but evolve to a more prominent role to enable mobility.
It remains a great time to be a technology leader in the tire industry. We're entering the second half of the year focused on the opportunities ahead. Markets are more stable than at the beginning of the year, particularly in the aftermarket. Fundamentals are robust in U. S.
Consumer replacement with dealer restocking and increased driving underpinning demand. In Europe, the demand picture continues to improve led by recovery in vehicle miles traveled as more employees return to the office. And the need to keep goods flowing through supply chains is driving the demand for commercial tires around the world. And while supply chain constraints continue to limit auto production, The outlook for our consumer OE business remains favorable given our ongoing share recovery, the long term need for OEs to restock dealer inventory and the accelerating shift to electric powertrains, which favors Goodyear's strengths in product design and materials. Against this backdrop, we're focused on sustaining our momentum while working to integrate Cooper.
The trajectory of our markets makes us feel good about the timing of the combination. We look forward to achieving our full potential in the years ahead. Now I'll turn the
call over to Darren. Thanks, Rich. Our results in the Q2 were again a reflection of strong performance by our team and their focus on continuing our recovery of market share, improving our manufacturing cost and managing for cash and pursuing all of these while also delivering strong price mix to address rising raw material costs and inflation in many other cost categories. These results also illustrate the momentum built up over the last year across our to consumer replacement OE and commercial truck businesses. And as of June 7, we had the momentum that the Cooper team has developed to the overall equation, creating even more opportunity going forward.
We're excited to have completed the combination so quickly, giving our teams a chance to work more closely together and accelerating the opportunity to deliver the full benefits of the transaction. While our team is delivering, we have to acknowledge to the added volatility we've experienced in our end markets during the Q2. We saw lower OE production than we anticipated, a problem that seems likely to persist longer than originally thought. And we saw increased disruptions in our emerging markets businesses. Some COVID related, particularly in Asian markets and some the result of social unrest with significant impact in our to South Africa and Colombian manufacturing facilities and still others reflecting the difficulty of shipping products to markets like the Middle East where we don't have a manufacturing presence.
Overall, this slowed down the global volume recovery temporarily, but the pent up demand in these markets will be a source to further growth over the coming months. Operationally, our team has done a great job keeping our factories fully supplied. So while we continue to see escalation in raw material prices, we have seen no impact of material supply on our production. Consistent production has been critical in serving markets including Latin America, Europe and China and particularly the U. S.
Where replacement tire demand remains very strong. So as we enter the second half of the year, we're feeling very good about the industry outlook and our ability to to the industry while continuing to see our profitability trend toward target levels. Before I begin reviewing the financial results for the quarter, I want to highlight a couple of items that are going to seem a little bit different given we're incorporating for the first time some Cooper results. First of all, our results reflect the impact of Cooper sales from June 7 through June 30. This means there's a little over 3 weeks' worth of Cooper sales and volume reflected in our company results as well as in each of our business units.
We'll provide disclosures that clarify the impact of these added sales, which overall were just over $250,000,000 for the quarter. 2nd, results reflect a number of items related to the transaction itself. This includes costs directly related to the transaction as well as accounting treatments that are required in such combination. In order to provide a view of results without these items, We are providing a calculation of our earnings that excludes them. We've typically shown adjusted net income and EPS, that this quarter we have merger adjusted SOI as well.
The most significant item from the Cooper transaction impacting SOI is the markup of Cooper's June 7 inventory to market value, which means much higher cost of goods sold on those units as they're sold out in Q2 and Q3. This makes up $40,000,000 out of the $50,000,000 of Cooper related items hitting our segment operating income in the quarter. With that preamble, let's turn to our income statement on Slide 8. Our 2nd quarter sales were 4,000,000,000 This is now above pre pandemic levels from 2019 even without the incremental sales from Cooper. Unit volume increased 84% from last year's Q2, reflecting continuing industry recovery, to market share gains and the addition of Cooper units.
2nd quarter segment operating income of $299,000,000 was well ahead of last year and also well above 2019. 2nd quarter merger adjusted segment operating income of $349,000,000 who exceeded our results from 2018 as well. This included merger adjusted Cooper Tire income of 34,000,000 Our second quarter results were also adversely affected by the carryover impact of a winter storm that hit the U. S. In the first quarter, which reduced our Americas segment operating income by approximately $24,000,000 After adjusting for the impact of this to the Q1 of 2019.
Thank you, everyone. Thank you, everyone. Thank you, everyone. Thank you, everyone. Thank you, everyone.
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Thank you, everyone. Thank you, everyone. Thank you, everyone. Thank you, up from a loss of $1.87 a year ago. The step chart on Slide 9 summarizes the change in segment operating versus last year.
Similar to last quarter, we also included an analysis versus 2019 on Slide 10 to help you better track our recovery. Compared to the COVID impacted year ago period, the total impact from higher volume was 531,000,000 reflecting the benefits of higher unit sales and increased production. Price mix improved by $159,000,000 compared to a year ago, more than offsetting a $30,000,000 increase in raw material costs. While this is a significant net benefit in Q2, The increase in raw materials will be much higher beginning in Q3. Cost savings of $86,000,000 included $25,000,000 associated with the closure of to the University of Wisconsin as well as the benefit of an indirect tax ruling in Brazil.
Aside from these benefits, savings were limited as many of the one time savings implemented during COVID did not recur this year. Inflation of $41,000,000 was higher than in the Q1 and is beginning to reflect increased cost pressure across multiple categories. The $37,000,000 improvement in the other category Reflects a $94,000,000 increase in the earnings generated by our other tire related businesses as well as a $17,000,000 benefit from improved profitability at TireHop, which recorded its 1st profitable quarter. These factors were partially offset by higher advertising and R and D expense as we restored investments in these areas after severe cutbacks during last year's COVID shutdown. You'll notice we added 2 columns to this step chart to clearly illustrate the impact of the Cooper Tire transaction on our results.
The first bar captures Cooper's operating income between the June 7 closing and quarter end. The second bar reflects the impact of costs triggered by the business combination, including the effects of fair market value to step up on Cooper's inventory and certain other assets. These costs totaled $50,000,000 in the quarter, more than offsetting the $34,000,000 of merger to the Q2 of 2019. While Cooper's stand alone results are no longer reported publicly, Cooper also performed very well during the Q2. Operating profits and margins were stronger than in their comparable 2020 2019 periods with increased volume and improvements in price mix driving the results.
Turning to the balance sheet on Slide 11. Net debt totaled $6,900,000,000 increasing less than $1,000,000,000 from Q2 of 2020 despite cash consideration of over $2,000,000,000 paid to close the Cooper transaction. The impact of the merger consideration was partially offset by free cash flow generated during the last 12 months and Cooper balance sheet cash at closing. Completion of the Cooper Tire merger impacts the comparability of our working capital to prior periods. Controlling for this impact, we made some progress rebuilding our inventories in Q2.
However, we have a way to go before reaching levels that are aligned with demand, especially in North America. Slide 12 summarizes our cash flows for the quarter and for the trailing 12 months that have helped us deliver our stronger than expected balance sheet position. Turning to our segment results beginning on Slide 13. Unit volume in the Americas increased 125% from a year ago. Our replacement business, which was up 8,600,000 units, continued to benefit from higher unit sales through Walmart's Auto Care Centers.
You'll recall that the closure of these locations greatly impacted our relative performance last year. Our OE volume increased 1,900,000 units, reflecting the pandemic's impact on auto production last year. While semiconductor shortages continue to affect our customers' production schedules, our OE business is positioned to capitalize on the stronger demand that will follow given our high Fitment win rate in recent years. Americas segment operating income totaled $233,000,000 up $520,000,000 from a year ago. Excluding the impact of the Cooper transaction, segment operating income for the Americas would have been $247,000,000 Americas results include $31,000,000 of merger adjusted operating income from Cooper and $45,000,000 of costs triggered by the merger, including a $35,000,000 impact of the Cooper Tire inventory step up.
Americas earnings benefited from higher volume, to improvements in price mix and continued recovery in our other Tireland businesses. These factors were partially offset by payroll and advertising to the Q1 of 2019. Expenses returning to more normal levels after last year's COVID-nineteen response actions as well as by higher raw material costs. Turning to Slide 14. Europe, Middle East and Africa's unit sales totaled $12,000,000 up 63% from last year.
Replacement volume increased $3,200,000 reflecting stronger demand for both consumer and commercial tires. Market share gains in both segments also to the growth. Our OE business was up 1,500,000 units, reflecting a partial recovery in industry demand and the benefits of recent fitment wins, including some significant electric vehicle platforms. EMEA segment operating income of $43,000,000 was up $153,000,000 versus last year on higher volume, improved factory utilization and improvements in price mix. As expected, EMEA's earnings moderated compared with Q1, reflecting typical demand seasonality in the absence of some unique factors that positively impacted the Q1.
Turning to Slide 15, Asia Pacific's tire units totaled $6,500,000 a 43% increase over the prior year. OE volume increased $800,000 reflecting a partial recovery in industry demand. Total replacement volume increased $1,100,000 during the Q2. We maintained strong growth in the Chinese aftermarket as our actions to strengthen distribution continue to deliver both volume and price mix. Excluding the impact of the Cooper transaction, our consumer replacement volume in China during the quarter was up more than 20% in the Q2 of 2019.
Segment operating income was $23,000,000 up $57,000,000 from the prior year's quarter reflecting higher volume and improvements in price mix. Turning to our outlook items on Slide 16. We expect continued volume recovery in Q3 and should see our volume move closer to pre pandemic 2019 levels than we saw in Q2. For reference, Cooper's volume in Q3 2019 to our shareholders. We expect production to remain at or near pre pandemic levels given our need to replenish inventory.
Similar to Q2, the cost benefit related to higher production will impact us immediately, given the accelerated cost recognition related to low production in Q3 to 2020. We expect price mix will continue to more than offset raw material costs, reflecting the benefit from recent pricing actions and improved mix. Net cost savings will reflect the impact of the non recurrence of last year's COVID related temporary fixed cost reductions as well as incremental transportation and labor costs. One other note, given that Q3 will include a full 3 months of Cooper results, If you're using Cooper's Q3 2020 to help you model your expectations for this year, remember that Cooper recorded a 49,000,000 to our favorable adjustment to its product liability reserves in the Q3 of 2020. Slide 17 summarizes several of our full year financial assumptions.
Based on current spot prices, we now expect raw material costs to increase to $425,000,000 to $475,000,000 net of cost savings, slightly less than half of the cost increase is expected in Q3. This $100,000,000 increase from the outlook we provided on April 30 only represents the impact on legacy Goodyear operations. As we intend to report Cooper's contribution to our segment operating income as a stand alone item at least through the middle of next year. We provided updated figures for several other financial assumptions. In nearly all instances, the change compared to the previous estimate reflects the impact of the merger.
However, we've refined our forecast for rationalization payments to reflect our latest thinking on the cash required this year to finish executing our German modernization plans. Lastly, our reported results will continue to be impacted by non cash costs triggered by the merger, including amortization of the Cooper Tire inventory step up and incremental amortization of Cooper Tire intangible assets. On a pretax basis, our provisional estimates is for these costs to be about $85,000,000 in Q3 and approximately $15,000,000 to $20,000,000 for Q4. Now, we'll open up the line for questions.
Our first question today comes from Ryan Brinkman with JPMorgan. Please go ahead.
Hi, thanks for taking my questions. I wanted to ask how you're feeling about your relative pricing power and ability to therefore offset commodity cost headwinds, maybe in the context of a few factors that I thought might be important, but of course any other factors you think might be important, maybe starting with where we are at with regard to consumers average tread depth on their tires. I think that You likely have some good insight into that given the large number of retail stores that you operate. So what are you seeing there as miles driven recover? And then if Maybe replacing tires is something that Americans deferred earlier during the pandemic, but maybe now need to catch up on making those purchases somewhat less discretionary.
Another factor I thought to ask on, if it's important, is all of the monthly child tax credit and to other transfer payments that many Americans are now receiving, whether that could help. And then lastly, the increased equity that consumers have in their used vehicles, right? So The Manheim Index is off a little bit today, but if used cars are worth 35% more than before the pandemic, does that to help rationalize purchasing a new set of tires and maybe paying a little bit more for those tires if the vehicle itself is so much more valuable. How do you think these or other factors will play into your ability to implement and to stick the price increases that are required to offset raw material inflation.
So Ryan, there's a lot there, but I think all really headed in the same direction. And I can start by saying everything that you're talking about, I think is manifesting itself in a positive way in the market right now. Demand is good, particularly in the U. S. Sellout is good and we think That's something that's going to continue on going forward.
If you sort of peel back what you said, in terms of tread depth, we're not Seeing anything really unusual in terms of more worn out tires, it's been pretty consistent. And I can tell you that's really been pretty normal. The last time we saw really, really worn out tires coming in was in the Great in the prepared remarks. Since then, it's been fairly consistent. So I wouldn't say that, that alone is driving anything.
Having said that, your comment about child credit or other government programs putting money in individuals' accounts, I'll tell you, we always see correlations between things like tax returns or tax refunds coming back into people's account and we see that spending manifesting itself out in our channels, a number of them, and particularly across some of the mass market, the mass merchandisers as well that we deal with. So there's definitely a correlation with that going forward. And from a used vehicle perspective and the increased value in used vehicles, I would also tell you that, Yes, absolutely. I think as people keep their vehicles longer, the importance of tire from a safety perspective and the fact that they're keeping it longer, not turning it back, not lease it, not sending it back on lease or whatever it might be, and we'll be happy to take that. So it plays in people's minds to make sure they have a good set of tires on their vehicle.
And again, that's playing out through all our channels, whether it's through our own retail to our franchisees, through some of the large regional retailers as well as some of the mass channels. I think we're seeing that benefit of used vehicles staying on the road a bit longer and now actually being worth a little bit more since you can't replace it with a new car. So All those are trends moving in the right direction. Now taking a step back on price, I will tell you during the Q2, We again saw a net recovery of price of raw over raw materials and that's a continuing trend that we've seen now for multiple to the Q1. It's a good trend that's going forward.
If I break it down for you a little bit, it will start in the U. S. And consumer. As you might imagine, we monitor what's happening in the market as well as for our competitors. In the quarter, we certainly saw the replacement industry pricing move higher.
And as we do our monitor of key competitors, key consumer tire producers out there, I would tell you we saw at least 2 price increases since November, sometimes 3% and those in the range of about 5% to 8%. And for Goodyear, earlier this week, we just announced in our consumer replacement business an up to 8% price increase effective to September 1 on both the Goodyear and the Cooper brand. And remember, for us, that's about our 4th one recently. We did you may recall, we did up to 5 going back to December 1st and we did up to 8, both effective April 1st as well as June 1st. And if I peel Cooper back a little bit as well.
They've taken price increases about up to 8%, 1 in January, 1 in May and 1 in July. And if I go to the commercial markets in the U. S, very similar if we look at the commercial truck tire producers, we've seen significant increase as well in that range of 5 to 8%. From a Goodyear perspective, we've gone effective price increases up to 6% on November 1 as well as April 1 and then up to 12% this past July 1. So I'd say that that's reflective of what's happening out in the marketplace in terms of our input costs and the demand versus supply dynamic.
In Europe, I'd say, again, we are seeing price increases. Most tire companies announced prices, excuse me, now ahead to the winter season. We have a summer winter market there as you know. So we did see that and those announcements are really similar to the price actions that were taken ahead of the summer and all season sell in at the end of right around Q1. So that's a positive trend that we're seeing.
From a Goodyear perspective, We implemented a price increase up to 4% to 5% on winter and an additional 2% to 3% on summer and all season at the end of the Q1. So good trends there as well. And also we're seeing the same thing happening in the truck markets there. So if you add all that up, I would say Certainly, the pricing actions that we're taking in recent months clearly better position us to handle what we see, as Darren mentioned, those second half higher raw material costs and that cost inflation is going to hit us. So all in all, very constructive environment out there.
That's helpful. Thank you. And then my last question is, I'd to the company's ability to fund the research and development of tires, including more expensive high value add tires in order to effectively compete with other tire manufacturers that were really multiple times larger and more global than they were and with more financial resources and yet still generate the margins and returns that they did. Do you think that Cooper's culture had an element of thriftiness to it or sort of doing more with less? And if so, how do you ensure that the combined organization can to learn or benefit from different aspects of the Cooper culture going forward.
So Ryan, Darren and I will tag team a little bit here, but I would say you sort of summarize some of the positives that Cooper has and why they were so attractive for us to do the deal that we did with them. Clearly, they have very as I mentioned in the beginning of my remarks, very talented people, very effective, great product line, a great go to market strategy through the channels that they deal with. And I would say what we thought, We're probably seeing we're even more impressed with what the people can do there, the teams can do there. Great to have them on board, great to have them to be part of the team. As we said from day 1, clearly, I think that we bring some things to the party, but equally, they can teach us some things and some of that effectiveness, some of the way they do their developments, we're all ears and we're going to learn together from them.
So Our job as part of integration and maybe this is where I'll turn it over to Darren is to make sure that we don't we not only don't lose that element, but that we actually to create an environment where we can benefit from it going forward. That's the plan.
I think, I guess maybe echo the point is that Everything we've seen over the 1st 8 weeks post closing has reaffirmed the things that we are excited about in the combination and has further built the confidence that we have and the value we can create here. We announced with the transaction that we would of run rate cost synergies within 2 years. I think we expect to realize at least that, along with the additional cash and tax benefits. And there's a number of various those synergies will come from, but it does include and I think part of the reason we're being methodical right now is it does We're making sure that this is a process of taking the best of both worlds. So it's not applying Goodyear approaches to Cooper's business.
It is looking at each group and each functions, practices and making sure we're picking the right ones. And I think your the ability to do some things operationally with lower costs and less resources It's one of the key learnings that we're going to have from the Cooper team. And so I think we're ultimately listening very carefully. I mean right now we're going through to effectively a 3 month process with the integration leaders from each side to develop more detailed plans. And once we move past that process, I think we're going to be able to start to share more of the specific insights and more of the specific areas of opportunity to provide some more details.
We're yes, we're not in a position to do that today. But I think moving forward, we're going to have an opportunity to update you and share with you not just to the general points that we're making today, but some of the specific areas where we're seeing opportunities like the one that you're mentioning.
Great to hear. Thank you.
Hi, Troy.
Next question is from Rod Lach with Wolfe Research. Please go ahead.
Hi, everybody. Hey, so pricing is really just a great to a barometer of what's happening in terms of supply and demand. But I was just wondering if We should also be considering the potential for mix to moderate a bit once light vehicle production accelerates just since the OE has historically been a little bit less profitable versus replacement. And also relative to that the weaker OEM demand right now, Is that helping the industry rebuild inventories on the replacement side or are inventories on the replacement side still pretty tight?
So, Rod, let me take your last question first here. And I do think that there is some evidence of channel inventories recovering. And that we the industry's sell in, Yes, which is up about 12% from the 2019 levels, is above the sellout, which is up mid single digits, so still very good. But I think Celliant is a little bit has been a little bit ahead of sell out, which has meant that we are making some progress restoring inventories in the channels. Unfortunately, we have not made any progress yet to significant progress in North America restoring our own inventory, which for us to have the right level of service, we still need to do.
So there is going to be a need for us to keep producing essentially everything that we can produce. I think that The question of recovery of OE volume and what impact that will have on our mix, it is a fair point. Yes. It seems like that recovery in OE volume is going to happen over a longer period of time than we might have originally thought, Just given that the semiconductor issue seems to be turning out to be more protracted than might have originally been expected. So I think ultimately that's helpful.
But I think there's 2 other things that I think we are upbeat about and that is that we've been recovering Share of fitments in OE, our win rate over the last 2 or 3 years has Been real positive and we had expected to be rebuilding our OE market share. So as we get to the point where The OEs are catching up on production and restocking their dealers. They're going to be doing it at a time when we've got a greater share of the vehicles being built. So I think that that delay, if anything, might help us a bit. The other thing that I think is ultimately a real positive here and it does Get straight to the question of OE Economics and that is the economics of electric vehicles.
And we I mean, it's now a couple of years ago that we first talked about a couple of the key factors that are making this, as Rich put it, such a great time to be a technology leader in the tire industry. And that is with the electric vehicle trend, our win rate on electric vehicle fitments is significantly higher than it has been in general historically. So I think when we talked about it 2 years ago, we said we were getting we were winning on about 2 thirds of the fitments that we were bidding on for electric vehicles. And as you might expect, that's dropped down a But our most recent read is that we're still winning volume on about 60% of the fitments that we're bidding on, And which is, I mean, a real testament to how good a job our OE teams have been doing, meeting the performance and the tech specs. For the increased weight, the higher torque, vehicle dynamics.
So that continues to be a real benefit. The other Key statistic I think that we and I guess maybe all of that is driven by the fact that there are only about half the number of competitors for these fitments that we have had on internal combustion engine fitments historically. So I mean fewer companies bidding. The other And this is a positive move even compared to 2 years ago. So I think 2 years ago, we were looking at electric vehicle pitments and saying the revenue per tire on those pitments was about 15% higher than the equivalent ICE vehicle.
So that 15% was essentially a revenue premium. That revenue premium is more than double that amount today. And I think part of that is that the average electric vehicle size It's been growing and there's more SUVs and trucks in the mix and therefore more complexity in the fitment. But But this is something that we've circled back here analyzing the situation post COVID and particularly with all the push toward electric vehicles. And just I mean, you're really seeing some positives there for our OE business and our future mix.
And obviously with those vehicles tending to wear out quicker, that eventually has benefits for us in the replacement market as well. So I know that may have gone a bit beyond the specifics that you were asking about on the OE versus replacement, but I think The trends within the OE business are worth reflecting on. I think there's a lot of positives there.
Great, thanks. And just to 2 really quick ones, hopefully quick. A lot going on this morning, so it's possible that my quick math is wrong. But are you already converging now on that original to 8% SOI margin target for Goodyear. And second, just if you can just give us a sense of the cadence of synergies With Cooper Tire, just what are the key actions that are being taken?
How should we think that and how should we expect that to start getting rolled in?
Yes. So, Rod, on synergies, I think inevitably, there are going to be some savings that we'll get this year Because there are some things that effectively happen right away. I mean, there are some physicians that We're effectively went away immediately because of the having 1 public company. Instead of 2 public companies, the tax savings Opportunities began right away. But I referenced the detailed planning process that our teams are going through.
And we have literally hundreds of synergy ideas that the teams have identified that we're looking at and we're developing work plans around. So hard to get too detailed about the cadence. And I don't think that The larger part of those savings are going to be happening in the second half of this year. I do think that we'll get a large part of those synergies during 2022. Once we get past this initial planning process, I think we'll be able to start to share what that cadence might look like, 2022 versus 2023 and even how it might evolve during 2022.
So we'll I want to save that one for a future call. The back to your first question, I would have been disappointed if you didn't ask it, which is sort of our And we've said that and we've talked about on prior calls the fact that with some of the actions we're taking, we saw our way to to say getting back over 8% in sort of the near to intermediate term. And I guess we're looking at it now and saying there are different ways that we could look at this. And obviously, we've introduced merger adjusted segment operating income. So we've got a quarter here where we're over the 8%.
If we take a look at those adjusted numbers, we're Anyway, you cut it, I think our first half is at 7.5% and our trailing 12% is over 7%. So I think the trend is all in the right direction. And I think we're feeling very good about our ability to be over that 8%. I mean, we're not I think we all feel like that is accomplished once we're able to get a full 12 months held over the 8% mark. So I think we're close, but not quite there.
But I think we continue to see the opportunity even in The legacy Goodyear business to move from that sort of approaching 8% back toward double digits. And then if we add Cooper in, and I realized that we have our own internal views, but Just with the numbers that Cooper filed in their 8 ks, they were at over 11% EBITDA sales this year. So if we add in their margins, then obviously that's an additional increment to what we'll be able to deliver on a combined company basis. So I think overall, we're feeling good about that. Your progress is feeling very good.
Certainly, the recovery of the shortfall in raws versus pricing price mix versus raws is feeling very good for
Yes, that's really good. Thanks for that, Darren.
Thanks, Rob.
The next question is from John Healy with Northcoast Research. Please go ahead.
Good morning, John. Congrats guys on the Good morning. I'd be remiss if I can say congrats on the quickness in terms of how you closed the deal and just the progress in the second quarter. I wanted to ask though a little bit about Cooper's strategy going forward. It's 60 days under your belt with the asset.
Any initial thoughts on distribution, either at retail or, in the wholesale market? Obviously, A part of Cooper's strategy was to get bigger in the mass merchant channel and obviously you guys do well there. So kind of any sort of expectations we could set for how Cooper might be playing into that channel? And then secondly, with the relationship with HV. Obviously, you guys moved away from that channel and that player 2 or 3 years ago.
Any thoughts in terms of how Cooper might continue to operate with that MC going forward?
Yes. John, I think good questions. And I would say at this point, it's too early for us to answer that with any specificity. I'll go back to what Darren outlined earlier is our integration process is a very thoughtful and methodical Process that we're going to make sure that we achieve and overachieve what we said we were going to do. I will tell you though your thought process is to the right one.
We see this as beneficial for our customers and for consumers to to expand the Cooper line, particularly in certain tire lines, but also in terms of the channels that they go to. We see lots of opportunities to get the efficiencies on the go to market strategy as well. And I think that exactly how that Plays out is something that we are spending a great deal of time out. We're, I would say, no less encouraged. We're actually more encouraged of the opportunities that we see.
And I think you'll hear us talk more about that with the specificity you're looking for as we get through our integration process. So I think you're thinking about it right, but we'll just we'll hold off to lay the details out to a bit later.
Understood. And just wanted to ask a little bit on sourcing. Darren, I think you made a comment in your prepared remarks about how you're comfortable with the situation. But there is a fair amount of speculation and industry kind of noise out there about natural rubber and potentially multiyear shortages on that side of things. So, Ken, I would love to get your perspective on what's going on there and how problematic is to some of the conditions in Asia with flooding and tree disease on the supply chain.
And Can you utilize synthetic rubber more to kind of offset if that situation Does become as complicated as some speculate on.
Yes. So John, you remember correctly that we have there is a reasonable amount of to the flexibility that we have moving from natural rubber to synthetic rubber and moving back the other way. And we've utilized that in the past. And generally, we've utilized it to address to the price differential between natural rubber and synthetic rubber. In fact, right now, I mean, the Prices of the 2 aren't too much different.
And we have not really had any significant availability issues on either product. That does mean our teams aren't working very hard to make sure that that's the case. And certainly they are. And certainly the winter storms that went through the Texas Gulf Coast tightened up supply for petrochemicals generally. And transportation has been really the challenge on natural rubber More than availability, it's just a matter of getting containers and being able to transport the rubber from Asia and other rubber producing areas to the locations where we have factories.
I don't really think we're I mean, At this stage, our view is not that we have any sort of long term supply issue to deal with. And I think The natural rubber prices probably reflect that and that they've been relatively stable. The real questions, I think, have been around to the petroleum based products. And we did go through a period of time where there was some where supply was very tight. And now we're going through a period of time where oil prices are up.
And obviously, there's an environmental overhang for the production of some of these products. So I think that we continue to do work there. Our procurement team and our operations teams, I mean, they have had to to take some new approaches and think about new transportation modes and even different supply lines and expand our group of suppliers in order to make sure that we're addressing the long term need to ensure availability. I think you've done a good job on that. But at this point, we really have not seen a lot of we haven't really seen any to disruption coming from it.
Hey, Darren, I'm going to just jump in on 2 points and one just echo the comments our to Chief Procurement Officer, Maureen Tooney and her team have just done a fantastic job making sure we don't have any of those to supply issues by really being forward thinking and too many people to name, but our supply chain teams all around the world have done just a great job to make sure that our plants are functioning and staying open even be it in business continuity mode from time to time. And John, just the second point I would make, The near term material situation is exactly like Darren described. I would also tell you though, longer term, I mean mid term and long term, we're also focusing from a to the sustainability perspective on other material replacements. You've heard us talk a lot about rice husk ash and soybean oil and those are really great additions to make a more sustainable tire. But our goal is to make a tire, a fully sustainable tire by 2,030 as we go forward and before that ideally.
So we're working on a lot of things to create different type of materials that we use, Which will have an impact certainly on the traditional materials that we have as well. So nothing to speak about now, but I would put that sort of in your thinking as you think about material that goes into tires and what's happening around the world as well.
Great. Thank you all.
Yes, John.
And our next question is from Victoria Greer with Morgan Stanley. Please go ahead.
Good morning. Couple from me, please. Firstly, on price mix versus raw materials, obviously, very helpful to be guiding for that to be positive in Q3. Could you give us a feeling for the potential magnitude of the positivity versus the very big $130,000,000 that you've in Q2. And could you also talk us through a bit how you see that net for Q4 and as well in your Bob Tierio guidance, how would you think about that split roughly between Q3 and Q4?
And the second thing on the Cooper transaction, the $50,000,000 of one offs that we've seen in Q2, is that really just something that is a one time issue That happens in the closing of the deal or do we have to think about those kinds of numbers happening again in the second half? Thanks.
Yes. So the yes, Victoria, let me handle your last question first. And we've put a couple of notes here on Page 17 in our slide deck to address the impact of these merger related costs. And in fact, the biggest impact is going to come in on those merger related costs will come in Q3. So we've got about $85,000,000 of those costs in Q3 relative to about $50,000,000 that we had in Q2.
And between Q2 and Q3, that will take care of the impact of the mark to market of Cooper's inventory on June 7, And that was the single biggest factor. There are some ongoing costs, including the markup for intangible assets that have to be amortized. And That's one of the other elements and that's more one that is ongoing. So that I think is the way to think about that. So once we get to the 4th quarter And we've got that effectively $15,000,000 to $20,000,000 of those merger related costs In Q4, that's more of the ongoing.
So that's more of what you would see going into 2022 as well. On the pricemix versus raws question, I think I guess first point is, I think we've got confidence that we're going to be able to manage the situation through the Q4 as well and continue to work to keep price mix ahead of raw material costs. 4th quarter raw materials will be a bit higher than the 3rd quarter. So if we take our guidance on raw material costs for the year of $425,000,000 to $475,000,000 If I pick the midpoint of $450,000,000 we saw $15,000,000 of that in the first half. So that means about $435,000,000 for the second half.
And we've said in our remarks today that less than half of that would be affecting the 3rd quarter. So the impact of raw materials in the Q3 will be less than half of the $400,000,000 So I'll let you we've said slightly less. So we'll let you make your own assumptions there. But I think You can make the assumption that there has got to be something approaching a couple of 100,000,000 in the Q3 of raw material costs. And we've said we'll be able to get our price mix above that level to keep the number positive.
And then there would be another increment going into the Q4. So that means price mix would have to take another step up in Q4 to continue to stay ahead of raw materials.
Great. Thanks very much.
Thank you.
This will conclude today's Goodyear Q2 2021 earnings call. Thank you for your participation and you may now disconnect. Have a great weekend.