Day, ladies and gentlemen, and welcome to the Halliburton Third Quarter 2018 Earnings Call. At this time, all participants are in a listen only mode. Later, we will conduct a question and answer session and instructions will be given at that time. As a reminder, this conference call may be recorded. I would now like to turn the conference over to Lance Lefler.
You may begin.
Good morning, and welcome to the Halliburton Third Quarter 2018 Conference Call. As a reminder, today's call is being webcast, and a replay will be available on Halliburton's website for 7 days. Joining me this morning are Jeff Miller, President and CEO and Chris Weber, CFO. Some of our comments today may include forward looking statements reflecting Halliburton's views about future events. These matters involve risks and uncertainties that could cause our actual results to materially differ from our forward looking statements.
These risks are discussed in Halliburton's Form 10 ks for the year ended December 31, 2017, Form 10 Q for the quarter ended June 30, 2018, recent current reports on Form 8 ks and other Securities and Exchange Commission filings. We undertake no obligation to revise or update publicly any forward looking statements for any reason. After our prepared remarks, we ask that you please limit yourself to one question and one related follow-up during the Q and A period in order to allow more time for others who may be in the queue. Now I'll turn the call over to Jeff.
Thank you, Lance, and good morning, everyone. As it played out, it was a challenging quarter for the services industry in North America. We didn't see the typical growth we expect in pressure pumping activity in the Q3. This negatively impacted pricing and the efficient use of our equipment as customers responded to budget limitations and off take capacity bottlenecks. That said, I'm pleased with our overall financial results for the Q3.
Our team optimized our performance in North America in the face of short term market challenges and the recovery of our international operations continued. Let me cover some of the key headlines. Total company revenue was $6,200,000,000 essentially flat quarter over quarter, while operating income was $716,000,000 a 9% decrease compared to the Q2 of 2018, largely due to the softening North American market. We converted nearly 110% of operating income into operating cash flow, generating approximately $780,000,000 during the Q3 with over $2,300,000,000 generated on a year to date basis. We continue to deliver the highest returns in the industry this quarter.
I'm pleased with our international business, which is showing signs of a steady recovery. Our international revenue increased 5% quarter over quarter with growth in every international region. As expected, North America revenue declined as a result of market softness, but we believe we still have the highest margins. Relative to the overall market, I'm pleased with our performance. While our completions related activity remained relatively flat sequentially, we believe we outperformed the market based on available market data.
This demonstrates the customer's flight to quality and positions us well as the market dynamics improve. And finally, we continue our long term focus on delivering shareholder returns. During the Q3, we returned over $350,000,000 to shareholders via share repurchases and dividends. Despite the near term temporary challenges, which I'll address in a minute, the macro outlook for the oil and gas industry is the strongest it has been in 4 years. The combination of economic growth, affordable fuel prices and demand for petrochemicals sets the stage for continued positive trends.
The focal point of the discussion during this current recovery has mostly been the supply side of the equation. The fact is, we have more clarity today regarding the sources of supply and their limitation. Temporary issues affecting North America production, the spare capacity limitations in the Middle East and Russia and significant underinvestment in non OPEC, non U. S. Supply are reflected in today's strong commodity prices.
Simply put, current commodity prices incentivize our global customer base to start unlocking more of their assets and that's a good thing for Halliburton. We see it in the increased number of final investment decisions announced by our customers and the projected rig count growth. Now turning to near term operations. In North America, the market for completion services softened during the 3rd quarter, impacting service company activity and pricing and Halliburton was not an exception. A combination of offtake capacity constraints and our customers exhausting their budgets led to less demand for completion services than expected.
Halliburton's response was to retain our customers who demonstrate the best efficiency to manage costs, to move equipment to more active operators, to retain our people, to perform additional maintenance and to continue investing in technology. Looking ahead to the Q4, current feedback from our customers indicates that budget exhaustion and seasonal issues will predictably impact activity. We think operators will take extended breaks, some even starting before Thanksgiving. Therefore, we expect customer activity levels to decrease in the last 6 weeks of the year. We will do what a rational business would do in this situation.
We will work to keep our equipment utilized in the short term when it makes business sense to do so. And we will take steps to position ourselves for a better 2019. You know me and you know our management team. We understand the North America market better than anyone. We were the 1st to call out these challenges as we came out of the Q2.
I believe that these headwinds are temporary and I'll draw on the arsenal of measures available to me to manage through this brief dislocation in the North America market. Moving on from the Q4, I'm excited about 2019. The catalysts are there for a strong activity rebound. These catalysts are customer budgets should reload with higher priced decks and stronger hedge positions, improving operators' free cash flow and creating additional spending power. The rising DUC count will provide a substantial completions backlog ready to be worked down in 2019.
Offtake capacity will expand. Our industry is adaptive and creative. This manifested itself yet again in the announced conversion of pipelines in the Permian Basin and new processing capacity in the Marcellus. We believe that the market will get better in the Q1 of 2019 and sets up for continued momentum throughout the year. We believe that the Q4 of 2018 will be the bottom in North America land.
I believe this because I see it. I'm already seeing demand from our customers for 2019. They're eager to get back to work. I hear it. I'm hearing this from our business development organization who are busy responding to inbound 2019 demand.
I feel it. I'm feeling customer urgency come back as operators want reassurance our crews will be back out working for them when budgets reset and they restart their full completions programs. Increased activity leads to higher pricing. Once the catalysts I've just described materialize, customer urgency will increase and that will help improve pricing. The quality of our technology and services allows us to play at the higher end of the price range, meaning we are the first to benefit from price recovery.
There are obviously a number of moving parts in North America and the slope of the ramp up in activity will be different in every basin. I continue to believe that all the temporary challenges we face are signs of a great resource, a resource that shifted the world's supply and demand dynamics in the last 5 years. Our customers are resilient and creative. They're addressing these challenges head on with the grit and determination we've come to expect from North America operators. So let me walk you around the various basins in the U.
S. In the Northeast, our customers have already met their 2018 production targets. They've slowed down activity and they're now expanding their processing facilities. Natural gas prices have recently surpassed $3 per Mcf and are forecasted to stay there throughout the winter. Pipelines are coming online and starting to move gas out of the Northeast and into more premium priced markets.
That will lower differentials and improve economics, allowing our customers in the Northeast to do more with their budgets next year. Similarly in the DJ Basin, operators are waiting for additional pipeline capacity, primarily the DCP pipeline to help with differentials. While our DJ customers have significantly slowed down completions activity at the moment, we believe that new pipelines arriving in 2019 will spur them into action again. The story of the ongoing effort to increase Permian offtake capacity has been well covered. Our customers there have responded differently to takeaway constraints.
Some still have firm takeaway capacity and we've continued completing wells for them. Others have options in other basins and have shifted focus elsewhere. And then there are those who don't have takeaway capacity and don't have options in other basins and they're deferring completions. In the Eagle Ford, we're seeing operators who've been highly efficient throughout the year cutting back activity as a result of depleted budgets. In the Mid Con and Rockies, operators are staying within their cash flow obligations for the year.
However, our customers in all these basins are preparing to start 2019 afresh on a higher note. Halliburton works in every unconventional basin in the U. S. And we're in the best position to understand the market dynamics and take advantage of the expected activity improvement in 2019, wherever it may come first. In the meantime, we are watching the same external data points that you do.
Commodity pricing will remain an important factor. With WTI around $70 the appetite to grow production will be much higher. The DUC count in North America is the highest it's ever been. If our customers start working DUCs ducks down as early as mid January, Halliburton will be a great beneficiary. Our customers are entering budgeting season.
Their 2019 spending plans will greatly depend on where commodity prices are at the end of the year, what hedges are available for purchase and when their current hedges roll off. The combination of positive outcomes for all of the above would bode well for substantial increases in 2019 budgets. We know how to manage our business and we'll keep adjusting our cost structure to market conditions, But it does not make sense for us to dramatically reduce costs or infrastructure for what we see as a temporary slowdown in activity levels. We're using this time to improve the health of our fleet to position our North America land business for future success and outperformance as the market improves. Internationally, I believe the markets are in the early stages of a recovery.
Modest improvement in activity continues, but competitive pressures remain. Nevertheless, I'm pleased with where our international business is today and think that Halliburton has a strong foundation for international growth in this cycle. We collaborate with our customers to improve their project economics and our profitability through advanced technology and increased operating efficiency. This international recovery, as I see it, has 2 distinct attributes. 1st, it starts with mature fields.
In today's environment, customers broadly favor shorter cycle returns and lower risk projects. That manifests itself in the form of development focused, production oriented strategies both onshore and offshore. The active markets in the North Sea and the Middle East attest to that. 2nd, this recovery will see national oil companies take the lead. Many of them have government mandates to grow production and work hard to revitalize their mature asset base, develop unconventional resources for internal consumption and search for partners to fund offshore exploration.
I believe both of these attributes play in Halliburton's favor. We're traditionally strong in completion and production technologies that are key to mature fields Companies look for a collaborative approach to tackling the various challenges and collaboration is in our DNA. We go to work every day to collaborate and engineer solutions to maximize asset value for our customers. Our international business is a more valuable asset to Halliburton shareholders today than it was even 3 years ago. We've had an international presence since 1926 and we currently operate in over 80 countries.
During the last cycle, we made significant investments in our international footprint, including increasing our product service line footprint in various geographies, expanding our manufacturing capacity in Singapore and we have the right footprint and the right technology portfolio to take advantage of it. We believe we've demonstrated this by outgrowing our largest competitor outgrowing our largest competitor internationally for 6 of the last 8 quarters. Importantly, we're in the returns business, not the market share business. We plan to balance both to outgrow and make returns in the international market. The outlook for global commodity supply and demand is constructive.
I'm confident that Halliburton has the right strategy, technology and services to compete and deliver leading returns in this market. We remain the leader in North America, which I believe is poised for a better 2019. Halliburton is also positioned better than it's ever been for the international recovery. So now let me turn the call over to Chris to provide a few more details on our financial results. Then I'll return to discuss how we are strategically positioned to differentiate ourselves in the market and deliver returns for our shareholders.
Chris?
Thanks, Jeff. I'm going to start with a summary of our Q3 results compared to the Q2 of 2018. Total company revenue for the quarter was $6,200,000,000 which was relatively flat. Total operating income for the quarter was $716,000,000 representing a 9% sequential decline. Moving to our division results.
In our completion and production division, revenue was relatively flat, while operating income decreased 8%. Revenue was flat primarily due to lower pricing in our U. S. Pressure pumping business, offset by increase in completion tool sales and well intervention services in the Eastern Hemisphere. Operating income was down primarily due to the lower pricing and higher maintenance expense in our U.
S. Pressure pumping business. As previously discussed, the higher maintenance expense was expected as we performed incremental maintenance in anticipation of 2019 activity. In our Drilling and Evaluation division, revenue was also relatively flat, while operating income decreased 5%. These results were primarily due to drilling fluids activity declines in North America, partially offset by increased drilling related services in Latin America.
In North America, revenue decreased by 2%, primarily driven by lower pricing and stimulation services in the United States land sector and reduced drilling fluids activity in North America, partially offset by increased activity in our production chemicals and artificial lift product service lines in the United States land sector. Latin America revenue grew by 9%, resulting primarily from increased demand for stimulation services in Mexico and drilling related services throughout the region, particularly in Argentina, Brazil and Ecuador. These increases were partially offset by decreased software sales in Mexico. Turning to Europe Africa CIS, revenue increased 4%, primarily driven by higher pipeline services across the region coupled with increased completion tool sales in the North Sea. In the Middle East Asia region, revenue increased 4%, largely resulting from increased completion tool sales and well intervention services throughout the region, partially offset by lower pricing and stimulation services in the Middle East.
In the Q3, our corporate and other expense totaled $78,000,000 up $7,000,000 compared to the 2nd quarter, primarily due to the implementation of cost savings projects. For the Q4, we expect our corporate and other expense to be approximately $75,000,000 Net interest expense for the quarter was $140,000,000 and we expect it to remain approximately the same in the 4th quarter. We reported $42,000,000 of other expense for the quarter, up from $19,000,000 in the second quarter. The increase is primarily due to foreign exchange losses were driven by the strong U. S.
Dollar and the devaluation of certain emerging market currencies, some of which we have limited ability to hedge. For the Q4, we think $40,000,000 is a good estimate for other expense. Our effective tax rate for the Q3 came in at approximately 19 percent, which was lower than anticipated due to discrete tax benefits. Looking ahead, we expect our 4th quarter effective tax rate to range between 20% 21%. Turning to cash flow, we ended the quarter with a total cash balance of $2,100,000,000 We generated approximately $780,000,000 of cash from operations during this quarter.
Capital expenditures during the quarter were approximately $410,000,000 and our full year 2018 CapEx guidance remains unchanged at approximately $2,000,000,000 Before I turn to the Q4 guidance, I want to take a minute to discuss capital allocation, which we view like everything else at Halliburton through a returns focused lens. We have 3 uses for our excess cash return of cash to shareholders, debt retirement and growth. Regarding return of cash to shareholders, we pay a solid dividend and we initiated share repurchases during the quarter, buying back $200,000,000 in shares. Going forward, we will continue to consider share repurchases when we have excess cash. Regarding debt retirement, this quarter we repaid our $400,000,000 note that matured in August.
With this payment complete, we have now paid back $2,000,000,000 in debt over the last 2 years, which is a great accomplishment. We have previously discussed repaying our $500,000,000 2021 maturity. However, we have decided not to do that this year. As we evaluate current potential opportunities, including share repurchases, we believe that there are more attractive opportunities for using this cash. Regarding growth, we will continue to pursue value accretive growth opportunities, be it bolt on M and A or step out organic growth.
Investing in the business increases the value of our company and Halliburton has a great track record of making smart investment decisions that generate industry leading returns and we plan to continue to do so. Now turning to the guidance for the Q4. As is typical, a combination of weather, holidays, budget constraints and year end sales make forecasting a challenge, but this is how we currently see it playing out. In our C and P division, we expect our results to be down in the 4th quarter, primarily due to the North America land market, where we expect the activity level of our pressure pumping customers to decrease by a low double digit percentage in the 4th quarter. This will mean lower utilization for our equipment, less efficient operations and continued pricing pressure.
Also as Jeff mentioned earlier, we will continue performing incremental maintenance in the Q4 to prepare for a busy 2019. In our D and E division, we expect our results to improve slightly primarily due to typical year end sales. As a result, we expect earnings per share in the Q4 to be in the range of $0.37 to $0.40 And with that, I will now turn the call back over to Jeff.
Thanks, Chris. As I see it, this cycle is shaping up to be a marathon, not a sprint. The key to successfully running a marathon, as I can tell you from personal experience, is being physically and mentally prepared for the long run. Now I'd like to highlight what Halliburton is doing today to be ready for this sustained cycle. I talk to you a lot about technology.
Let me remind you why it's important. We expand our technology portfolio to gain scale, grow market share, create competitive advantage and win both internationally and in North America. We are deliberately investing in technologies and capabilities that we believe will do 3 things drive growth, create meaningful differentiation and deliver returns. In our Drilling and Evaluation division, we recently launched the new iCruise rotary steerable system. It's the most intelligent drilling tool in the market.
It combines smart technology with advanced electronics, sophisticated algorithms, multiple sensors and high speed processors with some of the highest mechanical specifications on the market. The tool has already been deployed for customers in 3 U. S. Unconventional basins as well as internationally. We are excited about the ICRU system, not only because it delivers fast drilling, accurate well placement and reliable repeatable performance for our customers, but also because the simple modular design of this tool and its self diagnostics capabilities mean that its maintenance takes a lot less time, which increases asset velocity, reduces repair and maintenance costs and improves returns for Halliburton.
Our EarthStar Ultra Deep Resistivity Service, another innovation from the Sperry drilling product line played a large part in helping us win several important contracts in the North Sea. This new logging while drilling sensor delivers the unique ability to map reservoir and fluid boundaries more than 200 feet from the wellbore, over twice the depth of current industry offerings. It gives operators a much clearer view of their reservoir, helping to precisely geosteer their wells and to achieve higher production, lowering cost per BOE. Adoption of this new well placement technology is occurring not only in the North Sea and other offshore markets, but even in North American unconventionals. We plan to build on this momentum to grow our business in these markets to drive differentiation and deliver returns for Halliburton.
As I've said, Halliburton makes technology investments that deliver growth, differentiation and returns. So what does this look like in our completions business? Halliburton is the market leader in completions and hydraulic fracturing and we continue to innovate. Our technology and operations teams are constantly working on new opportunities for advancement for creating meaningful differentiation from our competitors and for saving costs for us and our customers. For the last several years, we've made significant investments in our surface efficiency strategy.
We've introduced technologies like ExpressConnect, wellhead connection unit, Express Sand System and Intelliscan equipment monitoring software. They have helped us achieve a 50% reduction in rig up rig downtime, cut cycle time between stages in half and reduce our maintenance cost per horsepower hour. These investments drive returns for Halliburton. They allow us to charge a premium for our equipment. They improve our asset velocity and they reduce the required capital on the well site.
While the industry has been focused on implementing surface efficiencies to squeeze costs out of the system, I believe that the next step forward in efficiency will come from higher well productivity achieved through better subsurface understanding. In our quest to provide the lowest cost per barrel of oil equivalent, we're focusing on increasing the number of barrels for our customers through subsurface insight. To this end, in addition to surface efficiency, we're investing in the technology to help our customers improve well productivity. This is our intelligent frac strategy. I'm pleased to see the growing customer interest and willingness to pay a premium for better well placement and better fracturing efficiency, which leads to more barrels and lower cost.
During the Q3, we launched our Prodigy AB Intelligent fracturing service and by the end of 2018, it will be deployed in every unconventional basin in the U. S. It's the inaugural element of our intelligent frac strategy and the first commercial solution on the Prodigy platform. When we hydraulically fracture a well, we force fluid and sand into the rock thousands of feet below the surface. Prodigy AV service utilizes algorithms to fine tune the pump rate based on reservoir response without human intervention.
It allows for real time adjustments to treating pressure during initial pumping conditions, which leads to consistently higher breakdown efficiency and improves proppant placement. Prodig AV has been deployed on over 500 stages across multiple customers and basins. In a recent trial, Prodigi AB demonstrated our ability to achieve consistent breakdown across the entire stage, which leads to better well productivity for our customers. Additionally, Prodigy AV lowers treating pressure by nearly 10% and cuts pumping times by 10 to 15 minutes per stage. This means reduced wear and tear on our equipment and lower maintenance costs.
Well productivity is not only dependent on job execution, but it's also greatly affected by job design. While Prodigy AB assists with consistent job execution, the newest addition to the Halliburton Intelligent Frac Portfolio, Gopher fracture modeling software ensures that we have the right designs to execute. We recently acquired this industry leading fracture simulator, which is used globally for conventional and unconventional well completion designs, analysis and optimization. This acquisition enhances our frac business, and I'm excited to welcome Gopher into the Halliburton family. Now as I said earlier, this will be a mature fields led recovery.
Halliburton is investing in our portfolio of production capabilities that will allow us to grow share, differentiation and returns in this market. Our production group grew revenues 36% year over year as we've made significant strides expanding our position in artificial lift and production chemicals, all key capabilities in the mature fields domain. It's been over a year since we bought Summit. In that time, we've expanded our market share in the U. S.
And started delivering this product offering into the international markets. We've experienced exceptional growth. And I can tell you, there are still significant growth opportunities ahead. We're bringing the full power of the Halliburton global footprint to bear and taking our ESP offering to the Middle East and Latin America. The customer feedback is positive and we intend to grow this business into a global market leader.
As you may remember, in the Q2, we entered into the reactive chemistry space through the acquisition of Aethlon Solutions. We expect Aethlon will enhance growth and profitability in our multi chem product service line and across our chemistry portfolio. This acquisition is the first step in developing our reactive chemistry capability in North America and complements our ongoing efforts to manufacture chemicals in the international markets. I'm excited about these additional capabilities and look forward to their future growth and contribution. Aethlon and Summit are 2 great examples of how we use targeted M and A to enhance our portfolio and drive returns.
Halliburton maximizes returns on our technology investment by being the most effective in the market at lowering our customers' cost per BOE. This is what gives us significant market share in North America and internationally. And this is why Halliburton is well positioned to compete, win and deliver industry leading returns in both of these markets. In summary, we know the North America market and we'll manage through the temporary challenges. The catalyst for a 2019 rebound are clear and Halliburton is best positioned to take advantage of what we expect to be a sustained up cycle.
We believe that the international markets are in the early stages of recovery. Despite competitive pressures, Halliburton is well positioned internationally to win and make returns. And finally, we are a returns focused company. Everything my team and I do is aimed at continuously delivering industry leading returns. Now let's open it up for questions.
Our first question comes from the line of James West of Evercore ISI. Your line is now open.
Hey, good morning guys.
Good morning, James.
Jeff, I was wondering if you could expound a bit on your on the catalyst you see for 2019 being a much better year for the industry, both North America and international. I mean, we agree with that. But I'm curious as since you're closer obviously to your customers than perhaps we are, could you maybe talk through some of those major key catalysts that you see driving significant growth next year?
Yes. Thanks, James. The outlook or the catalysts are clearer than probably they've ever been, which is a bit of a rarity in our business. But as we look at the budget resets, we know that has to happen. We know that will happen.
Our customers have done a good job of working sort of within their budgets this year. But as we look at 2019 in a higher commodity price, that really sets up well for adding to budgets in the next year. And at the same time, if we look at DUCs, DUCs are at historical high. Those are the kind of things that get worked off. We get back to the higher global oil price, that has an impact on hedging as hedges roll off, new hedges get put on.
So again, all of these are things that we can see and certainly leads me to a view that Q1 is better than Q4 and that momentum would then build on the back of all of those catalysts. Far as the timing of those catalysts look like they happen next year. I'm not going to try to call the timing, but confidence that they happen. The internationally, similarly, the underspend that's happened for the last 3 years is pretty extraordinary. And I think that just the requirement to reinvest in a lot of these places is driving what I see as the recovery.
Got you. And maybe just to follow-up on the international side, Jeff. It seems to me like the portfolio strategy that was kind of put in place by you and your largest competitor perhaps starting a year, year and a half ago to make sure you're set up in the right markets with the right contracts. It should be mostly over at this point and it should be time to get going on pricing. Is that a fair statement?
Well, it stays fairly competitive internationally. So I can point to anecdotes where we are able to get pricing, but the bigger projects remain very competitive. When I look at those kind of projects, certainly, the we have a bias for returns. But I think competitive pressure is probably more than we think. Those contracts will get worked off or will get we think.
Those contracts will get worked off or will get worked through and optimized, but I do think that will take a little bit of time.
Okay, got it. Thanks, Jeff.
Thank you. And our next question comes from the line of Scott Gruber of Citigroup. Your line is now open.
Yes, good morning. So Jeff, I just want to clarify the earnings bottom comment, Is that just a comment on North America or is that a global comment? Basically, I'm curious if the North American recovery in 1Q can more than offset the seasonal weakness abroad that we typically see in 1Q?
Yes. Well, it's a buy. That's not a global comment. We look at North America, I'm pretty excited about what we see. The Q4 looks like a bottom.
The recovery rather than call the timing and pace of it, we've talked about the catalyst that happened next year. And when I think about the technology that we're investing in around surface efficiency and maybe more importantly, subsurface efficiency. I think all of those things frame up where I'm pretty excited about 2019. Internationally, there will still be some seasonality that we always see in international, Q1 to Q2 to Q3, which has sort of a fairly predictable cycle. So internationally excited about the recovery, it continues, but it's a little bit different than the North America that we think about.
Got it. And then just an unrelated follow-up on the new rotary system, the iCruise system. Do you think the system closes the technology gap with Schlumberger and Baker?
Yes. Look, I'm super excited about this technology. I mean, it's doing what I thought it would do. Its performance is terrific and it's equally important, its performance is terrific in my view at a lower cost and that makes returns for us, both of those do. And so I think as I said in my comments, it's in 3 markets in North America.
We've got it international today. It's doing what I thought it was capable of doing. And really we're like everything, it's a journey. And so there'll be more to come.
Got it. Thank you.
Thank you. Our next question comes from the line of Sean Meakim of JPMorgan. Your line is now open.
Thanks. Hey, good morning.
Good morning, Sean.
So it seems to me that the key for investors here is going to be getting confidence that 4Q is in fact the bottom. And I think many folks will remember the challenges the industry had to start last this most recent year. So how would you characterize the interplay between C and P volumes and pricing in 3Q? We had top line flat, margin off 140 bps. Just what's the read through to 2019 to give you confidence that frac pricing gets back on
track? I'll take the sort of the Q3 piece. I mean, when you look at within our C and P division specific to North America land, really pricing the biggest driver activity roughly flat quarter on quarter. And it's really when we think about activity coming down, it's really in relation to the expectation of what we would typically see in the Q3, but on a sequential walk, roughly flat. So really a pricing story in the Q3.
Moving into the Q4, it's going to be more activity as we see pullback from our customers, budget exhaustion and
catalysts. I've been less prescriptive on the timing of those catalysts, but they start to happen in 2019. And I think that I talk to customers, they're eager to get to work. Obviously, there's seasonality that happens in the Q4 and into Q1, but we get on the road to a better market as those things that do happen, happen. So for example, by that I mean budgets, they do reset.
Companies get back to work. And I think generally there's a bias to do more next year, not less, particularly with where the price is. So without being as prescriptive, those things start to happen in 2019.
Okay, fair enough. And Chris, maybe could we get a little bit more granularity on the decision making around the debt repayment, maybe kind of stepping back from that as opposed to some of your choices for allocating cash as we go into 'nineteen. Just curious kind of how you should set investor expectations towards the long term goals on debt to cap versus the other priorities that you're obviously also focused on?
We're focused on a strong balance sheet. I mean, this doesn't change perspective on our target debt metrics. We've talked about debt to EBITDA being underneath 2.5 times, which definitely line of sight on that, debt to cap being in the mid-30s. And that will take time to work towards. I mean, we have a strong balance sheet today.
I think it continues to get stronger over time. But when we look at just opportunities for using that cash right now and we take into account the progress that we've made repaying debt, dollars 2,000,000,000 over the last 2 years, dollars 400,000,000 of that in the 3rd quarter. And again, in relation to opportunities that we see now, including share repurchases, we just feel like there's better uses for that cash right now.
Okay, fair enough. Thanks a lot.
Thank you. Our next question comes from the line of Bill Herbert of Simmons. Your line is now open.
Good morning. Jeff, can you discuss with regard to Q1, which basins you think will be strongest earliest and which ones will lag relative to Q4 in terms of activity?
Yes. Bill, all behave differently, I suppose. I would say the probably Eagle Ford responds probably more quickly with budget resets. You probably would expect some response in the northern region as we or say northern region DJ Eagle Ford DJ and sort of Bakken as things reset up there. But the it will happen and as it happens, certainly the weather can be in that mix.
But actually, the getting back to work broadly, I think, is certainly the most impactful piece of that. And customers really want to. I think that budget discipline or capital discipline sort of had a carry on effect. And so I feel like as things reset, there'll be a lot more appetite to do more, Bill.
Okay. So I guess what I'm trying to get at with regard to your discussions that you're having with customers who are Permian focused, Even I'm trying to understand, are they also telling you that Q1, given the budget reload, strong commodity prices, better hedging opportunities, they're going to be off to the races too? Or do you expect them to lag a little bit waiting for incremental pipeline capacity as that unfolds over the course of 2019?
Yes, the trouble, Bill, every customer is different and each has their own strategy in response to what's out there. So I'm careful when I make statements though. If you just step back and look at the kind of consolidation that's happened in that market, that certainly doesn't happen to do less, the kind of activity that we see out there. So the timing and pace, I think, will be an individual decision by different customers. But clearly, there'll be a reloading that goes into next year.
Okay. That's fair. And then Chris, with regard to your guidance, I'm sorry, I think, I understood C and P down double digits for reasons you expressed. I think I heard you say D and E up in the 4th quarter. Would margins for D and E be flat to up in Q4 or how would you expect that to unfold?
I think we'll see slight improvement in both revenue and margins in D and E. Like I said, it's largely driven by year end product sales or I should say software sales from Landmark, which should be typical.
Okay. Which is the last one which leads into the last one for me. So that implies kind of the C and P margin, I think, at the low end of about 12.5%, would you expect that to be the trough margin for C and P?
Right now, Jeff talked about the North America land reaching a bottom in the Q4. Don't want to call a bottom on anything else at this point. But we do think from an activity perspective, North America land, 4th quarter feels like a bottom.
I mean the cyclicality still occurs internationally, Bill, and there are other things in there that there's Latin America, there's North Sea, we do quite a bit of C and P work in a lot of different markets. So, just don't want to call that right
now. Okay. Thank you very much.
Thank you. Our next question comes from the line of Jud Bailey of Wells Fargo. Your line is now open.
Thanks. Good morning. Jeff, a question for you as we sit back and kind of look at the One question I think a lot of people are asking is, as we go to year end, there's a lot of excess frac capacity sitting on fence. Efficiency gains across the industry have been very solid. As things start to improve in 2019, how do we think about the industry regaining any pricing leverage in frac to the extent you believe we will get any?
I'd appreciate any comments on how you think about pricing leverage kind of swinging back on any kind of activity increase in 2019?
Yes, thanks. I mean, there's a couple of things. It starts with customer urgency. And what we're seeing with budgets right now is sort of the opposite of customer urgency. Urgency.
When we see that creep back in around higher commodity prices, more activity to do, I expect we'll see opportunities for pricing leverage swing back to service providers. We saw that earlier this year. We saw quite a bit of it the year before. Don't expect it to be different. I think the equipment today, I've said it many times, it is working harder than it's ever worked.
And that means equipment is wearing out at a pace that it's not as abundant as one might think. I think the second piece though that over time is, and I want to talk about the technology of over time being around the subsurface, which I spent time talking about Prodigi, which is a beginning piece of that and also go for this quarter, but many other things we're doing around modeling that get really at how do we make more barrels or how do customers make more barrels per well. And I think that's going to be very important over time.
Okay. All right. And thank you. And my follow-up is, in the past, you've referenced the ability to get to 20% margins. Do you feel like with the way the industry is kind of situated today, I mean not putting a timeframe on it, but is that still an expectation or a goal for Halliburton over the intermediate term, I guess?
Is that achievable in your mind given the technology initiatives efficiency initiatives and kind of how you see pricing playing out?
Yes, thanks. I mean, when I step back and look at it right now, we're running, I think, the best business in the biggest service market today. And under the right conditions, can we get there? Yes, I believe we can. But that doesn't change what we're doing today in terms of addressing the market, making the best returns
in the
market and truly investing in this market for the long term.
Okay. Thanks. I'll turn it back.
Thanks.
Thank you. Our next question comes from the line of James Wicklund of Credit Suisse.
What we'd really like is the exact day and the hour, if you can provide it, of the inflection when things are going to start getting better and whether it'd be a weekday or a weekend. Judd's questions were most critical, I think, because investors aren't sure where margins bottom or will be when activity starts to recover or at least pricing starts to recover? And you already noted that pricing is being more impactful right now than utilization. And you talked a little bit about efficiency. One we're hearing is that you guys and your peers are getting so efficient in terms of fracking that maybe we don't need as many frac spreads out there as we did before.
And we've seen this happen with drilling rigs as they went through a significant period of efficiency. Is the same thing going to happen to pressure pumping over the next couple of years guys?
Well, I don't think so. I mean, I think there's a lot of demand for what we do and I think the equipment gets worked harder and it will the technology of better pumps and those kind of things will prevail over time from an efficiency standpoint. But I think the bigger piece of efficiency that I was talking about earlier is around productivity. And the investment in that, I think, will drive a lot more demand for what we're doing. I mean the core is only is a finite resource.
And so I think as we look out, what we're doing around our intelligent frac strategy and what customers will have to do in order to be successful, we'll continue to consume more, not less, I guess, for lack of a better word.
How much more and you talked some about your technologies that you're developing and all that's exceptionally impressive for an oil simulation engineer anyway. How much more efficiency, however you want to manage describe it, how much more efficiency can we ring out in hydraulically fracturing unconventional wells? Where can we go? We've taken Permian wells from 257 IPs to 2,000 where does this all end? Where do we get to the point where we're somewhat steady state and how efficient are we at that point?
Well, I think the efficiency lever is progressively harder to pull in terms of amount of time. I mean literally more sand, bigger stages takes longer to pump. I mean you start to reach generally limits around what faster looks like. And there's a lot of debate at the minutiae level around A versus B. But realistically, overall, how much more does that move?
When I think about making better wells over time, I think that will be more and more significant just because the complexity of how this gets done will increase. And typically, it involves working equipment harder, even if not necessarily faster, which I think keeps us all very busy over a much longer period of time over the long term. And so for that, I mean, I just continue to see the demand certainly for what we do. And I think that technology component will become progressively more important. And
my follow-up, if I could, we listened to one company the other day talk about the benefits of being vertically integrated in the sand. You're noticeably not. Can you tell us what the benefit of not being vertically integrated in sand is?
Well, yes, I look at everything through a returns lens. And when I look at look back up, when we allocate capital and we think about what we do. I look first at what do we do that's unique and what can we do that is unique and drive differentiation. And with respect to sand, we do more around moving it and pumping it and that's really our uniqueness. So you see us spend our capital on either equipment or technology around that equipment.
I don't add much technically to a grain of sand. And we've got great partners that we work with and I think we have always found that there's plenty of sand in the marketplace and the best thing to do is make the best returns and I don't see that for us with sand.
Okay. Thanks guys. And good guide down for Q4 to reset the bar. Good job. Thank you.
Thanks. Thank you. Our next question comes from the line of Dave Anderson of Barclays. Your line is now open.
Hey, good morning, Jeff. I just want to talk about international here for a change of pace. You had some really nice growth you showed here sequentially. I was just wondering if you could talk about which parts of your international business you think have the most potential for 2019? Do you think a double digit international revenue growth for the full year is achievable?
Yes. Look, I'm really excited about our drilling activity. I mean, I talked about technology, but what we're doing with Sperry and how has an impact on all of our business. I think that's important. I think I'm also excited about C&P internationally, We've got a pretty big book of that out to go do, and I think there's a lot of demand in markets to address either unconventional or tight formations in an effort to make more production.
But I also think if we look out at 2019, it's a bit of a mixed bag in the sense that there are going to be markets like Asia Pacific and Europe, Africa, Eurasia that in my view recover more so pretty strongly on a percentage basis just given where they started. But there are other parts of the market, a la Middle East that have been fairly resilient throughout the downturn. And so that while fantastic business and market may mute to a degree that absolute amount of growth, but to be seen. If I look at next year, we're working on plan now. But are we high single digits?
Are we double digits? That feels like about the range.
And then you had mentioned spare capacity issues internationally. You just referred to your C and P side and your drilling side. Is that where you see the tightness? Are you suggesting that there's an improving pricing outlook out there? Could you just kind of touch on that for a little bit a few minutes?
Yes. I think the drilling equipment is probably the tightest thing in the marketplace today. And as it gets as we work into 'nineteen, that will drive, I suspect, a better view of pricing, better pricing. Again, on anecdotally, we have discussions every day with customers. But at the same time, big projects continue to be competitive.
So that's why that's a bit of a mixed bag. I think we've got the ability to optimize those things as we work through 2019. And I suspect it's a better year certainly than last year as it recovers.
And then just lastly on the offshore side, I mean, do you think offshore contributes much to next year's number? Or is that more of a 2020 event based on your conversations with your IOC customers?
Yes. I mean, IOCs well, let's back up. Offshore, take offshore as far as deepwater versus shelf, then deepwater, it will be I think it plays a role. It certainly does. North Sea, we've talked North Sea and as that sort of gains momentum into next year.
But generally speaking, it's going to be mature fields. If I slice it by mature fields versus offshore, onshore, it feels certainly like that's a better part of the business. And again, from Halliburton's standpoint, lines up well perfectly well with what we do in terms of completions and I've talked about what we're doing around wireline and case to wireline and some of those kind of things. So I think it shapes up really well for us.
Thanks, Jeff.
Thanks.
Thank you. Our next question comes from the line of Kurt Hilead of RBC. Your line is now open.
Hey, good morning. Thanks for fitting me in here. So I just want to follow on the recent line of questioning here in the context of international growing, say, high single digit, low double digit without really kind of holding to you until you get your budgets done. Do you think North America on a year on year basis will outpace international?
Well, it's they are such different size and sort of pace. It's hard to say. I mean, I think the international will grow for different reasons, partly being more NOC led, and that's really around mandates by governments to produce more. North America is such a dynamic sort of capital market driven growth that if we see oil price shape up, I think North America has ability to move faster. And we've seen that in the past.
And I try to describe the catalysts that are out there that would allow that to happen. So I think that we'll get through the planning, but from a growth standpoint, feels stronger North America, but to be seen.
Yes. Thanks, Jeff. And then from a maintenance standpoint, is this the intensity of the maintenance you think been greater? Is it going to be greater during this kind of pause than what it's been over the last couple of years and do you think that could ultimately lead to additional industry wide fleet attrition?
Well, I think I can speak for Halliburton and I think we'll do more maintenance as we go through the Q4 as I described just to be ready for 2019. I think broadly the size of stages, pressure and rate all conspire to work equipment harder than it's ever worked. And so I think that
we put
a lot of effort into managing maintenance, how we manage maintenance, the technology of maintenance. We've got a tech group that looks at maintenance. And so I think all of those things are important to outperformance in North America, more specifically around doing maintenance. We know it's important and plan to do it as we get through Q4.
Great. And then maybe to finish up, what's your take, Jeff, on electric frac fleets and the potential adoption by the marketplace?
Look, I'm going to say too early to call. Only we're looking at all types of technology all of the again, I think it's early to call that one, but we're certainly looking at it among other things.
All right. Always appreciate the color. Thank you. You bet. Thank you.
Thank you. And that is all the time we have for questions. I'd like to hand the call back over to Jeff Miller for any closing remarks.
Yes. Thanks, Nicole. Look, before we close out the call, I'd just like to make a couple of final points. First, I believe Q4 represents
First, I believe Q4
represents the bottom of the temporary North
America dislocation. We can
see the NAM recovery catalyst and expect Halliburton to benefit as they manifest. 2nd, I'm excited about the early stage international recovery and believe Halliburton is better positioned than ever for success. And finally, our strategy and focus on capital allocation positions Halliburton to continue delivering industry leading returns. So I look forward to talking with you next quarter. And Nicole, please close out the call.
Ladies and gentlemen, thank you for participating in today's conference. That does conclude today's program. You may all disconnect. Everyone, have a great day.