Good afternoon. My name is Latif, and I will be your conference facilitator. At this time, I would like to welcome everyone to Intuit's Second Quarter 2017 Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer period.
With that, I'll now turn the call over to Jerry Natoli, Intuit's Vice President of Finance and Treasurer. Mr. Natoli?
Thanks, Latif. Good afternoon, and welcome to Intuit's Q2 fiscal 2017 conference call. I'm here with Brad Smith, our Chairman and CEO and Neil Williams, our CFO. Before we start, I'd like to remind everyone that our remarks will include forward looking statements. There are a number of factors that could cause Intuit's results to differ materially from our expectations.
You can learn more about these risks in the press release we issued earlier this afternoon, our Form 10 ks for fiscal 2016 and our other SEC filings. All of those documents are available on the Investor Relations page of Intuit's website at intuit.com. We assume no obligation to update any forward looking statement. Some of the numbers in these remarks are presented on a non GAAP basis. We've reconciled the comparable GAAP and non GAAP numbers in today's press release.
Unless otherwise noted, all growth rates refer to the current period versus the comparable prior year period and the business metrics and associated growth rates refer to worldwide business metrics. A copy of our prepared remarks and supplemental financial information will be available on our website after this call ends. With that, I'll turn the call over to Brad.
Thanks, Sherry, and thanks to all of you for joining us. Our 2nd fiscal quarter once again reflected strong momentum across the business. QuickBooks Online subscribers and online ecosystem revenue demonstrated continuing acceleration from prior periods. As a result, we now expect Q3 QBO subscribers to be roughly 2,000,000 which have been the low end of our original guidance for the full fiscal year. Looking beyond Q3, we now expect to exit the fiscal year with 2,200,000 subscribers which had been the high end of that range.
I'll talk more about what's driving these results in a minute, but given its tax season, let's focus there first. Despite the slow start to tax season, we remain confident it's simply a shift in timing, but to do it yourself software category and TurboTax performing well season today. This timing shift did lead us to update our outlook for the quarter, while reaffirming our full year guidance. Each tax year is different. This one is no exception.
The IRS data released this morning showed total e filed returns are down 13% with self prepared e filed down 11% and assisted e filed down 16%. When you compare these results to the data that we released today, the conclusion we reach is the do it yourself category is performing better than assisted and we are performing well within the do it yourself category. So it's helpful to put our season to date results into this context. Now let me take a minute and remind you of the 4 main drivers for the consumer tax business. The first is the total number of returns filed with the IRS.
The second is the percentage of those returns filed using do it yourself software. The third is our share within the do it yourself software category and the 4th is the average revenue per return. Total returns filed with the IRS have grown on average 1% per year over the last 5 years. Now we've grown quite a bit faster than that by focusing on growing the do it yourself software category and then growing our share within that category. So despite the slow start to this season, do it yourself software is once again growing faster than other methods and our volume suggests that we are performing well within the category.
Now the question on everybody's mind is what's behind the slow start to the filing season. There could be several reasons. The IRS suggested in its release that the PATH Act has led some to delay their tax filing. Now as a reminder, the PATH Act is new legislation and service defining tax fraud that delayed refund processing to February 15 or later for anyone who was filing for the earned income or additional child tax credit. Now regardless of the root cause, we remain laser focused on making sure we have the best offering and an awesome end to end experience for our customers.
Now there's no question this is a fiercely competitive tax season with new entrants joining the completely free category. Free offerings are not new to the category and they are not new to us and our strategy to win with free remains unchanged. We are firm believers that not all free products are the same. Having the best free offer and a delightful end to end experience is what sets us apart. With Absolute Zero, we continue to believe that we have that winning experience.
It's an alternative that is innovative for more than 60,000,000 people who file a simple return and maybe overpaying for this service somewhere else. In fact, roughly 30,000,000 of these 60,000,000 Americans visit a tax store or a tax professional simply because they have a nagging question. In the end, they pay 100 of dollars to file their taxes. This is where SmartLook comes in, providing access to an expert at the touch of a screen for a much lower cost. Now this is simply one of the many innovations that our tax team delivered this season.
Other innovations include improving data import through taking a picture on a smartphone, while continuing to expand available W-two and 1099 forms for direct download. We've also been applying machine learning and artificially intelligent algorithms to the data to get maximum deductions in less time. We're transforming TurboTax from an application to a platform with our first partner providing the ability for customers to refinance their student loan at a much lower rate and we are delivering a free credit score to all TurboTax customers. On top of these innovations, we also introduced TurboTax Self Employed this season. This offering includes a 12 month subscription to our QuickBooks Self Employed Accounting solution, connecting our market leading QuickBooks platform to TurboTax.
So to put a bow around the tax season today, we remain confident about the plans we have in place. When it's all said and done, we know taxpayers will still need to file by April 18. So we're focused on executing with excellence. On the ProConnect side, we continue to focus on winning with multi service accountants who do both books and tax. We are off to a strong start and our important account relationships are helping to drive QuickBooks growth opportunities.
Shifting to small business, we continue to be pleased with the growth in our QuickBooks Online ecosystem. Subscriber growth is accelerating, driven by product and platform innovation, improved product market fit outside of the United States and a further expansion of our addressable market by targeting the self employed segment. Total QuickBooks Online subscribers grew 49% in the quarter, up from 41% growth in the 1st quarter and now shows more than 1,800,000 subs. Outside the United States, our subscriber base grew 61% year over year to approximately 370,000 paying subscribers, which is up from 50% growth in Q1. We saw a notable pickup in markets where our product market fit meets our test of readiness, including the UK, Australia and Canada.
In fact, both the UK and Canada surpassed 100,000 subscribers in Q2. We introduced several innovations on the QuickBooks Online platform this quarter, including a complete reimagination of quickbooks.com and the QuickBooks Online first time use experience, all in an effort to increase awareness, trials and conversion. This is complemented by new matchmaking service that connects small businesses with an accountant. In addition, we are also building momentum behind QuickBooks Self Employed. Roughly 180,000 of our QuickBooks Online subscribers are using QuickBooks Self Employed, up from 110,000 subs last quarter and 50,000 subscribers just 1 year ago.
In the quarter, we expanded QuickBooks Self Employed to Canada, adding another major geography to the current distribution that we have in the United States, the UK and Australia. Finally, we launched a new QuickBooks Self Employed and TurboTax experience as well. While it's early days for all of these innovations, the accelerating growth gives us confidence that our strategy is working. In fact, online ecosystem revenue posted 30% growth in the quarter, up from 26% in Q1. To continue this momentum, we are investing, investing to improve the experience for customers and partners, while getting the message out to more potential customers through events like QuickBooks Connect.
Our first QuickBooks Connect conference outside the United States will be held in the UK in March with Australia and Canada soon to follow. So with that overview, I'm going to hand it over to Neil to walk you through the financial details.
Thanks, Brad, and good afternoon, everyone. For the Q2 of fiscal 2017, we delivered revenue of $1,016,000,000 up 10% year over year GAAP operating income of $22,000,000 versus $42,000,000 a year ago non GAAP operating income of $106,000,000 versus $114,000,000 a year ago GAAP diluted earnings per share of $0.05 versus $0.09 last year and non GAAP diluted earnings per share of $0.26 up from $0.25 last year. These results reflect the revenue shift we announced on February 8. Turning to the business segments. Consumer tax revenue was $285,000,000 for Q2.
Brad already walked you through our analysis of the season so far. TurboTax process e files were down 10% through February 2018, performing slightly better than the do it yourself category. We remain confident in our overall plans for the year and for consumer tax revenue to grow 6% to 8% in fiscal 2017. ProConnect revenue was $99,000,000 for Q2. We continue to expect revenue to be roughly flat in fiscal 2017.
While the growth rate was stronger than our long term expectation this quarter, it was driven largely by the timing of forms availability, which we expect to normalize by fiscal year end. Moving over to small business, total small business revenue grew 12% for the quarter. As Brad mentioned, QuickBooks online subscriber growth remains strong and we exceeded our guidance for the quarter, reaching 1,871,000 subscribers, up 49% year over year. Small business online ecosystem revenue grew 30% for the quarter, accelerating from 26% in Q1. That online ecosystem revenue growth is at the high end of our 25% to 30% expectation that we've talked about, and it's evident of our ability to improve the monetization of our online subscribers.
Our online payroll and payments businesses remain healthy. Online payroll subscribers grew 19% in Q2. Online active payments customers grew 13%, and online payments charge volume grew 17%. Now you'll note that our attach rates for both payroll and payments dipped in Q2, coinciding with continued acceleration of global and self employed QBO subscribers. As we've discussed before, these subscribers don't have the same attached characteristics as our traditional QBO subscriber base.
That's why attach rates aren't as useful as they've been in the past to predict revenue for this business. Our desktop ecosystem revenue grew 6%, while units declined 5% year over year. For fiscal 2017, we continue to expect units to decline modestly and desktop ecosystem revenue to be up slightly to flat. Turning to our financial principles. We continue to take a disciplined approach to capital management, investing the cash we generate and opportunities that yield a return on investment greater than 15%.
We ended the quarter with approximately $637,000,000 in cash and investments on our balance sheet. Our first priority is investing for customer growth. We also intend to use our strong Q3 cash flow to repay $500,000,000 in senior notes when they come due in March. We returned cash to shareholders via both share repurchases and dividends. We repurchased $198,000,000 worth of shares in the 2nd quarter and $2,000,000,000 remains on our authorization.
The Board approved a cash dividend of $0.34 per share payable on April 18, 2017. You can find our fiscal 2017 Q3 guidance details in our press release and on our fact sheet. Note that this guidance takes into account the tax unit performance since January 31, as described in our unit release today. We reiterated our full year revenue, operating income and EPS guidance. As a reminder, we expect to provide a final tax unit update in April after the tax season ends.
And with that, I'll turn it back to Brad to close.
Thank you, Neil. To recap, we're pleased with our performance in the first half of fiscal twenty seventeen. We're in the heat of another competitive tax season, but there's a lot of time left on the clock. We remain confident in our ability to compete and win driven by our laser focus on a delightful product experience that puts more money in our customers' pockets. We are continuing to gain momentum in our QuickBooks Online franchise as well, with strong growth in the U.
S. And select markets around the world, driving acceleration in subscriber growth and in online seat ecosystem revenue. We are also expanding the category with QuickBooks Self Employed and our new TurboTax Self Employed offering connects our TurboTax and QuickBooks platforms providing further runway for growth across our ecosystem. That's the half time report. And with that, let's open it up to you to hear what's on your mind.
Latif?
Thank
Our first question comes from the line of Keith Weiss of Morgan Stanley. Your question please.
Hey guys, thank you for taking the question and nice job on the QuickBooks Online side of the equation. Looked really strong there. I wanted to dig in a little bit on that in terms of the profitability of QuickBooks Online on a going forward basis. If we look at the contribution margins you gave, you did see a little bit of a dip in margins from Q1 into Q2. You talked about on the call some additional investments that you're doing in getting the word out in sort of the distribution side of the equation there.
How should we think about the profitability of QuickBooks Online on a going forward basis, particularly as you see such good growth in emerging areas like self employed and international?
Hi, Keith. This is Neil. There's no question that in the newer markets as growth ramps up, the profitability is less in QBO than it is in the U. S. Where we have a more mature, stable traditional base.
But what you're seeing is the growth rate accelerate in our online ecosystem, certainly from Q1 to Q2 and over last year. And as we've talked about in the past, more of the revenue in the online ecosystem is coming from the accounting product itself from QBO. And as these customers come off the trial period, as they get past their anniversary cycle, you're seeing some of the increased revenue kick in and that's what's really driving some of the growth in the revenue and in the profitability.
Yes. And Keith, this is Brad. I just want to add a couple of points for you. As we've talked about these emerging markets, one of the key indicators is lifetime value to cost to acquire a customer, LTV to CAC. As you know, the SaaS standard is anything north of 3 continue to invest.
Right now in the United States, our QBO LTV to CAC is 5.5. If you add in desktop at 6.9 and if you actually do a worldwide blended number, it's 4.5. So we feel good that we have a proxy and know that we're driving towards good profitable growth. And the second thing is, Neil and I work with the businesses and we have a guideline for the small business group that's keeping that business unit contribution while we're in this investment phase around 40%. It may go up or down a point or 2 based upon choices we make, but that's a very good healthy margin for a business that's in good growth, but also continuing to deliver the kind of rigor we want on the bottom line.
So I just want to add that to the two pieces that Neel just put out there as well.
Got it. So when we look at the 2 percentage point decline sequentially in Q1 into Q2 in that contribution margin, is that just noise on a quarter to quarter mix or some recent investments? Or is that just the current sort of mix shift down in terms of self employed and international?
Keith, the way I would think about that is more a function of the rapid growth and the acceleration of growth there. We're clearly, there have been some investments to drive that growth, both in marketing and in product. And at the earlier days, as you know, from the subscriber life periods, they're not paying the full rate in many cases. So I think it's more a function of the growth curve and where we are on it.
Got it. That's very helpful. And again, really nice job building out that subscriber base.
Thank you, Keith.
Thank you. Our next question comes from Scott Schneeberger of Oppenheimer. Your line is open.
Thanks. Hey, guys. I have focused a bit on the tax side. Brad, I was a little bit confused by the quote in the release of the data, the Dan Wernicoff quote about TurboTax e file returns down 10% versus prior year. Could you clarify that relative to the table?
Yes. I'm going to have Neil and the team here reconcile the table. But as you know, one of the things we try to do is translate our unit growth into e files sent. And you know the noise here, you follow the business for a lot of years. A desktop unit has an average of 2 e files each and then a TurboTax unit is 1 for 1.
So what we try to do is since the IRS reports the number e files received, we try to then tell you how many we actually processed. And what you saw with the IRS data released this morning is the self prepared e files are down about 11% year over year through 2017. Our data shows that we're down about 10% through 2018. And so the net net on that is, we're basically holding to slightly up in terms of our category share our share in the category. Now looking at the table, is there something in the table that we need to clarify?
It's just basically the fact that the units are including the retail units. Got it. You typically get 2 files from each one of those and those come in later.
Yes. So, Scott, right now what the headline is, as units are down 5, our e files, if you translate that into e files are down 10. And then the IRS on an apples to apples is down roughly 11 for the self prepared category, which basically says what Dan's quote is, is we feel good about how we're performing thus far season to
date. Got it. Thanks for the clarification. That's what I thought. Just curious the and I'm not sure that you how much clarity you provide.
Did the one day make a difference on you comping February 18 versus IRS February 17 this year? And if you don't want to answer that directly, just what have you seen in the subsequent days? Do we have the same decelerating negative trend that has shown up in the 1st few weeks of the IRS data for you in TurboTax?
Yes. Thanks for the question, Scott. Actually, we have reconciled against the IRS and the answer is, it does not change materially the outcome that we just described, which is we are performing slightly better than the DIY category and certainly better than the overall IRS returns and much better than assisted. So no real material difference there in that one day difference.
All right, great. Thanks. And then lastly, if I could speak another, Ryn, just the marketing this year and the slow start to the tax season, Neil, I guess for you, is there are you guys calling any audibles on marketing because we have this shift or was it how is the timing of the marketing and magnitude of it on the tax side this year? Thanks so much.
Yes. Scott, we've definitely made some audibles as you call it to be sure that the messaging is out in the market at the time when customers are shopping and deciding to file their taxes. So, we've made some choices to extend our advertising and marketing a little longer in the season than we might have expected at the very beginning. But we've done some internal reallocation of our resources, and we think it's still going to fit inside the same resource envelope we had when we started the year for the full company.
All right. Great. Thanks guys.
All right.
Thank you. Our next question comes from Jesse Hulsey of Goldman Sachs. Your question please.
Yes. Thank you. Thank you for taking my question. It looks like by my math that QBO growth accelerated internationally within self employed and also in the U. S.
Ex self employed. And I wanted to drill into what might be driving that. So I guess maybe this is for Brad.
Do you think it's due to a ramp up
in marketing? Or are you seeing an increase in velocity and conversion versus your expectations?
Yes. Thanks for the question, Jesse. The answer is we're seeing strength across the board. What's really driving it, the U. S.
Is up about 36% outside the U. S. You just mentioned the acceleration from 50% last quarter to 61%. And then you add on top of that QuickBooks Self Employed, which in the quarter added about 70,000 active users and that's more than all of last year's 60,000. But the real driver behind it is product market fit.
As you know, we have a test of readiness, which is in every market, are we able to deliver the benefit the customer says is most important and is our ability to deliver that benefit better than the best alternatives in the market. And once we see that light go green, then we lean into the accountant channel and we'll start to make more increased investments in advertising. So the product is really driving the acceleration and velocity and then we've put top spin on it by putting more marketing into those markets because we feel good about the product market fit. And that is currently in Canada, the UK and Australia. And we've mentioned to you, we haven't taken our eye off of the ball in India, France and Brazil and we see a springtime window for those to go grain and then we'll start to lean in there as well.
So overall, it is accelerating velocity.
Got you. And a couple of quick follow ups. First, how is retention trending if you look at it on a I guess on a cohorted basis? I think it had been improving across the board prior to this quarter. And second, along the same lines, how is ARPU trending on a cohorted basis within each QuickBooks segment?
Thank you.
Yes. Yes, you're welcome. So retention continues to look healthy for us even with this influx of new users. We're still looking at that 1st year cohort of around 70 percent as they anniversary off that 1st year, it's pushed out of that high 70s and now it's tickling the 80% range. So it continues to get healthier.
ARPU for us is no different than what Neil shared at Investor Day. We continue to see the cohorts of QBO or non U. S. QBO or self employed continue to remain healthy. When you put them in the mix, it looks like ARPU is coming down a little bit.
That's why we say this is more about staying focused on the ecosystem revenue growth, which went from 26 up to 30 and we think that's the best indicator of the long term health of this business.
Thank you, Ben.
All right. Thank you, Jesse.
Thank you. Our next question comes from Ross MacMillan of RBC Capital Markets. Please go ahead.
Thanks so much. I have 2, maybe first just on tax. I know it's early, Brad, but just wondered, what are you seeing in terms of price realization, just given the more aggressive competitive environment this season?
Well, I think Ross, the first is this is a competitive season, but it was not unanticipated. I mean many of us were talking in the off season and we knew that everyone was going to be coming after the market aggressive. But as I shared in my opening comments, free offerings are not new to the category and certainly not new to us. It comes down to who has the best end to end experience and product experience and we feel good about our position right now. The other thing that we talked about going into the season and Dan Wernicoff did a wonderful job at Investor Day is we're looking to add more value to our product lineup to attract higher value customers into the category and ultimately into TurboTaxes franchise.
So smart look right now is focused on right now is right now is at an $89 price point and by hooking that up with QuickBooks Self Employed, we're getting more of those kinds of customers as well. So I think you're going to see price realization continue to be a little healthier if we continue to bring these higher value customers into the category, while we remain competitive on free on the low end. So at the end of the season, we'll have a better read on that, but that's our strategy going in as winning more share of dollars, while also continuing to extend our lead and share of units and that's our multipronged approach.
That's great. And then just my follow-up, obviously really strong QBO sub adds really 116,000. That's by far and away the best number you've ever put up for that number. Were there any particular promotions or was there any other driver in your mind of why that stepped up so materially? Thanks so much.
Yes, actually I am excited to say that that team has really leaned in to the product experience. In fact, they prioritized really making the first time use experience for new to the franchise customers amazing. They've had goals they put in place to get to a first P and L in 5 minutes or less, the ability to send an invoice quickly. They've spent a lot of time looking at what the best leading indicators are to someone who will turn into an active user. And that's really what's driven the growth, not only in the U.
S, but around the globe. It has not been increased promotions or anything else. It really has been the product.
That's great. Congratulations. Good numbers. Thank you.
Thank you.
Thank you. Your next question comes from Michael Minerals of Credit Suisse. Your question please.
Hi, this is actually Chris Rochester on for Michael. Thanks for taking my question. Regarding the recently announced partnership between Intuit Canada and Uber, could you maybe discuss any details on economic relationship there? Or is it more going to be lead gen for SC? And is there any chance that that relationship expands to the U.
S?
Yes. Actually, Chris, we have a relationship with Uber already in the United States and we simply expanded it into Canada. We have been working with Uber over the tax season last year and then more aggressively in the post season to try to make sure that we're helping them with their drivers to be able to separate their personal from their business expense, to be able to keep a mileage log that was up to date and active and have the ability for them to file their taxes and on average they're saving about $4,300 in tax savings by using our product. The other thing is the benefit for Uber as many times last year the number one call they got from those who were driving for their service was, hey, how do I what do I owe for taxes? So the partnership is a win for them.
It's a win for the driver and it's certainly a win for us. And the relationship has been in place in the U. S. And obviously you mentioned the one in Canada as well. And we look to continue to expand that and many other relationships as we focus on the self employed segment.
Great. That's helpful. Just to clarify also a quick follow-up maybe on the SE number. Is there any chance you could split that out between U. S.
And international just to get a cleaner sort of QBO U. S. Number?
Yes. I would say, Chris, we might consider doing that in Investor Day. We'll think about it toward the end of the year and see if that makes sense. We always reconsider updating those statistics at the end of the year to help you in your modeling. So we'll take a look at that.
Okay. Appreciate it. Thanks, guys.
All right. Take care.
Thank you. Our next question comes from Sterling Auty of JPMorgan. Your line is open.
Yes, thanks. Hi, guys. You mentioned some of the new entrants on the competitive landscape. I'm just kind of curious, looking at the change in advertising, I think this year out of H and R Block, where are you seeing the competitive pressures? Is it the new entrants or the existing established players like H and R Block?
Sterling, it's across the board. I think everyone continues to lean in and put their best game on the field and that's good for the category. If you go back and look over 3 decades, anytime a lot of players either get more competitive who are already in the game or new entrants come in, Everyone leans into the advertising and marketing muscle and that gets more people to raise their head and say, hey, I'm paying 100 of dollars to go to this service, why don't I try that instead? I think this is going to be net net good for the category. It's going to get more people into do it yourself category and then it comes down to who has the best offering.
But right now, of course, you've seen H and R Block, a really worthy competitor, someone we have respect for out there and they've been aggressive this year. You've got new entrants coming in and of course we've been out there banging the drum as well. So I think we're getting a lot of people excited about the do it yourself category, which is good news for the long term.
And then you talked about penetrating the multi service accountants. Is there a way to think about what portion of that CPA market that represents?
We may have shared we'll have to go back and see. I'm trying to go from memory if we actually size that in our Investor Day materials. I can't remember off the top of my head, how many of the 400,000 firms are multi service firms? I'm thinking it's somewhere in the 200 and some 1,000, but did we size that? Than that.
Yes. I'm sorry, I'm going to be guessing Sterling. Let us let's get that answer and then we'll make sure we get that out to everybody. But I thought in CC section that she had sized it in the ProConnect update maybe.
No worries.
Okay. Sorry about that. It's a good number.
It's okay.
It's a healthy number. I'll tell you that. It's not 10.
I hear you.
Thanks a lot guys.
All right. Thank you.
Thank you. Our next question comes from Jim MacDonald of First Analysis. Your line is open.
Yes. Thanks guys. Could you talk about how you're thinking about revenue this year for TurboTax versus units and anything from the offers or mix or
price? Yes, Jim. We've had a pretty consistent set of guiding principles out there then I'll add the asterisk on to this year as we shared at Investor Day. So the principles are the 4 main drivers are the number of units or the number of returns filed with the IRS and then what percent of those are actually going to the do it yourself category. Underneath that we fight share and then ultimately we try to get a good revenue per return.
As we were going into this year, we always say we like to see units grow faster than revenue and we like to see the category grow faster than the alternative methods because that sets up a good lifeline for future monetization. Now what we did this year in addition to that, so nothing has changed in our strategy. What we've done in addition to that is we've leaned into higher value opportunities. So SmartLook is trying to get these higher paying customers out of the assisted methods and we've also leaned in TurboTax Self Employed. So we'll see what that does to revenue return at the end of the year and ultimately what that does to revenue.
But we're still striving to have healthy unit growth and in a good situation we'd like to have units outpace revenue.
Okay. And just as
a follow-up, some of the do you think the new products like the refinance, your student loan offer and those kinds of products will have any significant impact in that kind of delta this year?
I'd say, Jim, it's early days this year. We're getting a lot of good learning and this is the first of a platform strategy you saw play out in QuickBooks that we're now bringing to TurboTax. Fairly immaterial this year, but I think we're going to leave here with a wiser set of ideas and thoughts as we enter into next season and we're planning that one for the next set of ideas and thoughts as we enter into next season and we're playing that one for the long game. So I'd say it will be relatively immaterial this year.
Okay, great. Thanks.
You're welcome, Jim.
Thank you. Our next question comes from Michael Millman of Millman Research. Your line is
I guess some more tax stuff. I guess since the last questioner brought up H and R Block, I was wondering if indeed you're seeing some competition from increased RAs and in their case Watson. In addition, I was interested in if what you're seeing in terms of people going into your website just to check on the product or how that rates with what you've seen in the past. And so in the same vein, I was interested in what you're seeing in conversion and where you stand on retention?
Hey, Michael, I appreciate the questions as always. Let me start first with, we have a lot of respect for all of our competition, as I mentioned a few minutes ago. Everyone out there is being aggressive. Let me talk specifically to IBM Watson that you referred to. We've been talking about machine learning and artificial intelligence for some time.
In fact, it's not new and we've been leaning into it aggressively since 2010. To give you a couple of stats, we have over 100 patents pending right now on machine learning and artificial intelligence technologies. We have 30 already in the market. These are algorithms. These are machine learning capabilities that do things like helping somebody in TurboTax understand quickly whether they should just go with a standardized deduction or do itemized deductions and that can save as much as 40% of the time it takes to do the return.
In QuickBooks, we have this thing called Smart Sort, which is the ability to automatically categorize whether something is a personal or a business expense, which allows you to basically make the right kinds of decisions when you file a Schedule C. And there's a whole host of other things that we're doing with artificial intelligence. So we are excited about the capabilities. We are always leaning into the future and for us this isn't a new announcement. We have been talking about it for some time.
And it's been showing up, we believe, in not only our product scores, but also in our market share gains. The second is on the website. Right now, we haven't broken down our funnel metrics. We'll do that and we always do that pretty transparently at Investor Day. We don't tend to do it mid season, but you heard us reaffirm our confidence for the full year.
So that gives you some insight into how we're feeling about our funnel metrics, which include conversion and retention. I think beyond that at this point, we need to see how the full season plays out.
Great. Thank you, Brad.
Thank you. Our next question comes from John Bien of UBS. Your line is open.
Hi. Thank you. So I think this question may have been asked in a slightly different way, but wanted to try again. In terms of the tax trends, given the slow start, I mean, how do you feel about the recovery pace so far? I mean, realizing you really did the full year, but does that is that going at the pace that you needed to?
Or does that need to kind of accelerate in the back half of the season?
Yes, John, thank you for that question. I think the solace that we all take some comfort in is that everyone has till April 18 to fall. So whether they jumped in right now and it's coming back at the pace we hope or they're going to wait until April 13, 14 and 15 and dive across the finish line, we're prepared for any of those scenarios. We're out there as Neal said, making sure that our message is out there today to make as they're making decisions, but we're going to stay in the game all the way to April 18. I think there's a lot of pace that's going to have to pick up between where we sit today and April 18, but that deadline is coming.
And so I think it's just a matter of when.
Got it. That's helpful. Then as a follow-up, the competition, specifically Credit Karma and H and R Block doing a lot more on the free side. I mean, have you done anything to tweak your execution or any sort of response in your day to day? And that's it for me.
Thank you.
No, you're welcome, John. I didn't mean to interrupt you. I was going to say, we came in anticipating a pretty aggressive season and we knew that there were going to be players that were going to mirror our absolute zero. And so, we haven't had to tweak anything from a product perspective as Neil did suggest though. We did start to make some adjustments to how we get our marketing message out there since the season got started a little later than we had anticipated, but we've been able to reallocate resources and kind of self fund that.
So that's really been the adjustment. Now you might imagine we have a lot of contingency plans in place, if then scenarios and those are sort of still on our back pocket and we'll just keep an eye on the competition and we'll make the right kinds of decisions as things move.
Great. Thanks again.
Okay. I did have one. I realize, Michael, I did not mean to not answer one of your questions. This is for Michael Millman. You had asked about RAs, the refund advances.
I think that we talked about this in the past, but we exited that refund advance or refund anticipation loan business about a decade ago. We didn't feel that that was the right approach for families who were looking to get money in their pocket. And so ultimately, we haven't had that offering for some time. And during that period of time, the do it yourself category has grown and we've gained market share. So, we don't feel we're at a disadvantage this year any differently than we have been for the last decade.
We think the category is still going to grow and we're still going to gain share. Prateef, were there any others?
I'm not showing any further questions. Would you like to close any additional remarks?
Yes, I'd be happy to do that. First of all, we want to thank everybody for your questions today. Obviously, we're still in the midst of this peak season and we do like the momentum we're continuing to build in small business and you heard us reiterate our confidence in the game plan for tax. We all know there's a lot of time left on the clock and your question suggests there's still a lot of time for people to get the tax filing in. We know that's going to have to happen between now April 18.
So we're looking forward to staying laser focused in executing and we'll catch up with you in the after calls as well as talk again at the end of tax season. So thanks everybody and have a good weekend.
Ladies and gentlemen, thank you for participating. This concludes today's conference call.