We don't have much time. Ariad Sommer here, very proud to present our company, Ituran Location and Control. A high overview of the company. We've been in business for 30 years. We're actually celebrating our 20th year on the Nasdaq this year. Market, market share, market cap of, well, when I prepared this was $800 million, went down a bit in the last few days, obviously. About 3,000 employees, a true global telematics company with operation all over the world, servicing almost 2.5 million subscribers around the world. As mentioned before, a global, a true global telematics company. We'll speak about that in a minute. What's unique about us is we are a true A to Z type of a company. We are manufacturing our own hardware, our own devices. We write all the software, all the code.
We service, you know, the whole shebang, which allows us and gives us some advantages to the market. What we do as a global company, we very well know to identify the needs of each region that we place in and then kinda to tailor our solution to the needs. Very, very strong in believing of sharing our success with investors. Up until today, we distributed roughly $410 million back to investors through dividend distribution or share buybacks, and so forth. When you think about a company that is $800 million market cap that already distributed $410 million, it speaks loudly. I believe we try to keep the yield at a minimum of 5%. Very strong balance sheet. Currently we have about $77 million net at hand. No debt.
We generate roughly $20-$22 million operational cash on a quarterly basis, and we can speak about that a bit later. Other than that, very strong innovation and partnership with major, major OEM around the world. We are considered today to be the largest OEM telematics provider in Latin America. Generally speaking, when we speak about telematics, you know, the location-based services, the GPS included, we're talking about a very strong industry estimated at $80 billion, roughly, in 2023, with expected to grow to $280 billion by. More and more vehicles are installed with some type of dev hardware, our own device. 70% of our revenue comes from the fees and services. Device you have in the vehicle. As long as we have access, we can service that.
We have some very good case studies in our history of big company that started to use us with our own hardware and later on just moved to the GM, for example, moved to use devices, yet we are the service provider. We are by far the largest players in. We believe we are the largest in Brazil. Data is not as easy to get over there. The concept is to go and mimic that. We are established, as mentioned, 30 years ago as a spinoff from the GPS technology that was already obviously heavily used in the army. Originally, the stolen vehicle recovery product, this SVR solution, is something that we truly mastered and today brought it to a very advanced, proactive system.
Still, 75% of our revenue, you know, last year we did about $330 million. For recovery, the rest come from other telematics services such as fleet management, so forth. Now, I have to say that although those are the numbers, it's a bit hard to really put the finger on the breakdown just because we bundle a lot of those services. A fleet service, for example, will come automatically with an SVR and so forth. Roughly, that's what we're talking about. When we look at our go-to-market, we have an aftermarket channel, goes directly to consumer. It depends on the region. Obviously, each region is a bit different, but with a network of installers, I can tell you that, for example, in Israel, let's say stolen vehicle recovery services. No. It.
Obviously that helps us very much to lead the market over there. We have an OEM and a car manufacturer channels. Today we work with several car manufacturers, either differentiate them from competition or just to give added value services to their customers. Next, we sell directly to finance companies. Any different finance company that would like to add telematics to have better, you know, risk mitigation and asset protection, asset recovery, and so forth. This is something that we've been doing for many, many years. We started in the U.S., since then we took it to Latin America. Very strong relationship with Santander, for example. We have a slide about that too. Lastly, insurance company is a very strong channel for us.
Insurance companies, obviously in the stolen vehicle recovery services, as well as UBI, usage-based insurance. Usage-based insurance is a product that we introduced to the market in Israel maybe four or five years ago already, that's working very well and allows insurance company to tailor the premium to consumer based on the driver behavior, based on how they drive. If we take a minute to speak about our competitive advantages, I think we have to start with the know-how. At the end of the day, the technology, GPS, GPRS, the cellular is almost a commodity today. What really makes us unique is how we take the technology and are able to provide our services.
When I say know-how, trust me, to recover a vehicle in the favelas of Brazil or in Israel, where a vehicle that is stolen in Tel Aviv, the big city, can find itself within 25-30 minutes in the West Bank where it's impossible to recover. To recover that vehicle quickly, there is a lot of know-how. There is a lot of experience. You have to, you have to have the right connection with the law enforcement and insurance companies and have your own team. That's what Ituran is doing very, very well. We have a very high rate of stolen vehicle recovery. Therefore, you know, insurance companies like to work with us. Aside from that, a very strong market share, as mentioned before. We have boots on the ground.
Boots on the ground in those regions is what really help us to give superior service and keep our result very high. You know, we're leveraging big data today. As mentioned, almost 2.5 million subscribers, so almost 2.5 million vehicles that are driving around the world and provide a lot of data. We try to take that and build different tools, different type of information that we provide to our customers. That may be the point to also say that the most important KPI for a company like ours will be the ability to add net subscribers on a quarterly basis. Let's touch about it now, actually. When you look at the company history, we've been growing roughly 12% organic year over year.
The jump that you see there in 2018 is a company that we acquired, a company that we had joint ventured six or seven years prior to that to provide services, telematics services in Latin America. Then we decided to go ahead and acquire the company. Other than that, you see a very steady growth, organic growth of subscribers actually since inception. The reason why, when I say that the most important KPI is the ability to add subscribers, when you understand our very strong business model, 70% of our revenue comes from service, from subscription-based. Obviously, you know, our margins are better with every subscriber we are able to add. You know, every subscriber costs me less to service. We are very adamant about, you know, focusing about adding subscribers.
2024, our guidance was anywhere between 140,000 to 160,000 net addition subscriber. We ended the year with 157,000, so very in the upper, you know, upper end of our estimation. Knowing all the growth engines that we have currently that we'll touch in a minute, management feel confident enough to increase the guidance for 2025. We believe we'll close the year with anywhere between 180,000 to 200,000 net subscriber addition for the year. Quick map of where you can find Ituran's operation. You'll see that, you know, what's colored in blue is regions that we have Ituran-specific offices and people. We also have a network of distributors.
Generally speaking, we believe that when to penetrate the market, sometimes it's better to just go with a local player that already knows the market, knows how to sell, but just needs better technology. We have some success story in South Africa or Ukraine even and so forth. Financials. If you look at our Q4 2024, you'll see that roughly 52% of our revenue is coming from Israel at this point. That was a big number for Q4, but roughly 50% is coming from Israel. About 25% is coming from Brazil. Then we have 25% that's come from the rest of the world. Maybe instead of focusing on Q4, let's look at the whole year of 2024 versus 2023.
As you know, as mentioned, we were able to add 157,000 net subscribers. It's a big, big number. $336 million in revenue, almost $91 million in EBITDA, $53, $58 million in net income, and as mentioned, almost $75 million in net operation cash flow. Now, it's important to understand as a true global company, exchange rate does affect us. We have a natural advantage within the business that in every region that we operate, you know, both our revenues and expenses are in local currency, which is good. Obviously, when we translate that into dollars to report our performances, it makes an effect. Just to, if you take 2024 with 2023 exchange rate, the numbers are even more impressive, I believe. 8% growth in revenue, 11% in operating profits, and so forth.
Quick slide to show what I mentioned before. You know, the company, really since our IPO believed in sharing the success, our system generates a lot of cash. If we do not have a specific need for the cash, an M&A or development or anything else, we believe in sharing that. We like to have, you know, strong positive cash, as mentioned currently at $77 million with no debt, just to be ready for whatever the market has to offer, right? We are always listening. Other than that, we distribute, we actually in Q4 increased our quarterly dividend to $10 million, a minimum of $10 million. As you can see, you know, we have a combination between a share buyback and dividend, but heavily on the dividend.
We believe that that's, that's how it's gonna continue. All right. Let's, we have roughly 10 more minutes. Some of the growth engines looking forward and why we feel very positive with our, with our performances and our, and our future. Everything I'm gonna say should, should, should be said is, is coming on top of our regular business that keeps on fueling this machine. I can tell you, for example, in Israel, part of the reason why we are so dominant in there is that the insurance company mandating SVR services for several, you know, type of vehicles. So obviously customer has to get some type of service and Ituran is the leader, gets a lot of them.
When we're looking at some of the future growth engine, what we are looking at is growing the finance and leasing segment, mainly in Latin America, in Brazil, in Mexico. We'll speak about that. Motorcycle is a huge potential in Latin America. Motorcycles are really an untapped market yet in telematics. One should understand that in many countries, definitely in Latin America, a motorcycle is maybe not what we are used to in the US. It's not just a Sunday afternoon ride. That's a form of transportation that gets stolen a lot, so there is true demand for telematics. Ituran Mob is a sharing platform that we've developed and we are pushing that to either rental companies or any company that would like to have a sharing platform.
It's a very nice, you know, full platform that provide companies all they need in reality, let's say to rent a vehicle to a consumer without ever seeing the consumer, even touching the vehicle. And big data as a future growth, we definitely see how there is demand for this data. Obviously there is privacy issues and stuff like that. We are very careful with that aspect. What we see is that there is a demand from cities, from counties to know what vehicles are doing. That's something that we are working on. Specifically, if we're looking at the geographical expansion, if we look at Brazil, Brazil is a growing market. There is still the telematics penetration in Brazil is still very, very low.
Obviously it's a very big, very, very big country, with many people. We are expanding that on a daily basis. Motorcycle is something that we are excited about. We already have roughly, I would say probably close to 1,000 new subscribers on a monthly basis coming from motorcycles. Yet the potential is much bigger than that. We work with some big OEM to make it happen. In Israel, where we have a very strong market share, we were really the players that push telematics penetration higher, but we are still only at roughly 45%. We think the growth is definitely there. We are now expanding that into other vehicles, to EVs, to motorcycles as well, and so forth. Chile, it's not a mistake that I didn't write anything here. We just don't know yet.
No, the reality is that we recently introduced Chile. We were brought to Chile by Nissan, the OEM company that we work heavily and for many years in Mexico. They were so happy with the service and the product that they brought us into Chile recently. Once we're in Chile now, we have really the synergy to bring our other aftermarket services to the region. India is something that's definitely worth mentioning, to the point of get its own slide, right? Huge market, huge potential, over 250 million registered vehicles, but with a very big challenge of cost. Super sensitive to the cost. We, Ituran, identified the potential many years ago, back in 2017, I believe.
We established a 50/50 joint venture with a local car parts manufacturer called Lumax, with the intention of seeing how we can provide telematics devices in India. We've been speaking about that for years. This is not something that we necessarily think is gonna affect P&L immediately. Yet we are super proud and happy to say that about two or three months ago, we announced the first kind of crack at the ice, a very successful validation with Daimler, Mercedes Daimler, the trucking, commercial vehicles in India. They've been testing us for over a year and a half, 15,000 devices, and then chose us to be their provider. The potential is big, it's low, but we're very happy that we are there.
We feel that once the market will mature enough for telematics, we'll be staged very well there. OEM, we constantly working with more and more OEM and growing our penetration into the same OEM, or meaning, introducing more models of the same OEM. We currently work with both GM and Nissan, and in very advanced talks with other OEM that we hope to be able to discuss soon. Lastly, maybe another word about the finance and insurance, our product, the, as mentioned, we brought this product both from Israel and the U.S. into Latin America. It's been working very well. A key customer over there is Santander. Did doing great in Brazil, now taking it to other regions and the potential is very high.
I can't finish a presentation without speaking about, you know, a hidden gem in our balance sheet, that's worth mentioning. Ituran was the first investor, almost a seed investor to a big company today called Bringg, B-R-I-N-G-G. Bringg is a SaaS technology company focusing on the kind of the last mile and improving logistic for, for big company. They have very big company. They're privately company Bringg, so we can't really disclose too much information, although we have a seat at the board and so forth. Bringg raised $100 million in the last round back in June of 2021 with the valuation of $1 billion. And Ituran still holds 16.2% of that company. It's important to understand.
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