Good morning, ladies and gentlemen. Thank you for standing by, and welcome to the JOYY Inc.'s second quarter 2022 earnings call. At this time, all participants are in a listen-only mode. After the management's prepared remarks, there will be a question-and-answer session. I would now like to hand the conference over to your host, Jane Xie, the company Senior Manager of investor relations. Please go ahead, Jane.
Thank you, operator. Hello, everyone. Welcome to JOYY's second quarter 2022 earnings conference call. Joining us today are Mr. David Xueling Li, Chairman and CEO of JOYY, Ms. Ting Li, our COO, and Mr. Alex Liu, the General Manager of Finance. For today's call, management will first provide a review of the quarter, and then we will conduct a Q&A session. The financial results and webcasts of this conference call are available at ir.joyy.com. A replay of this call will also be available on our website in a few hours. Before we continue, I would like to remind you that we may make forward-looking statements, which are inherently subject to risks and uncertainties that may cause actual results to differ from our current expectations.
For detailed discussions of the risks and uncertainties, please refer to our latest annual report on Form 20-F and other documents filed with the SEC. Finally, please note that unless otherwise stated, all figures mentioned during this conference call are in U.S. dollar. I will now turn the call over to our Chairman and CEO, Mr. David Xueling Li. Please go ahead, sir.
Thank you. Hello, everyone. Welcome to our second quarter 2022 earnings call. Let me start with an overview of our quarterly results. Despite the global macroeconomic uncertainties and the seasonality impact of Ramadan holiday in the Middle East, we achieved $598.1 million in revenues, including $502.6 million of revenue from Bigo, approaching the higher end of our previous guidance. We grow our non-GAAP net profit to $51.5 million at the group level, realizing our non-GAAP net margin of 8.6%. Notably, the Bigo segment expanded its non-GAAP net profit to $86.3 million and improved its non-GAAP net margin to 70.2%. Our operating cash flow continued to be strong, reaching $61.7 million for the quarter.
The steady expansion of our profit profitability amidst current market condition demonstrated the improved efficiency and enhanced resilience of our business. We are in an environment of increased macro uncertainty, rising inflation, and increased cost of living continued to negatively impact consumer spending. The lifting of lockdown and travel restrictions imposed during the pandemic contributed to a resurgence in travel demand during the summer season, further diverting consumers' time and spending to offline activities. The aggressive appreciation of the U.S. dollar was also an unfavorable factor as our price rose in local currency terms. Those various headwinds had and will affect the short-term monetization efficiency for a wide variety of global companies, including JOYY. Despite these macroeconomic challenges, a significant proportion of global users is still underserved for social entertainment services.
In a time of increased uncertainties, users are seeking more emotional value from their products, such as a sense of belonging and meaningful connections with others. That's why we respond to this volatile macro environment first and foremost by turning inward, continuing to integrate our products and cultivate our user community while maximizing the emotional value our services can provide. In recent quarters, we launched several major product features, updates, including BIGO LIVE, virtual live, and Likee's Loop, an interest-based community feature, and Hago Space. Those features serve to improve the quality and efficiency of our users' social experience, enabling them to better engage and foster meaningful connections with those who have similar interests. Together with our diverse and inclusive community culture, we believe those efforts will help our products deliver an important and unique emotional value to our users.
In addition to maxing this emotional value, we continue to be fully dedicated to creating value for our creators by providing creator-friendly video creation tools and monetization features and cultivating a user community that is built on equity and connections. We have established a creator-centric ecosystem that enable a large number of creators to showcase their talents in front of a global audience, and at the same time enjoying from creator economy returns. Over the past few years, we have invested an accumulative total of our $1 billion in creators reward. With the support of our global operation teams and implementation of variety of activities tailored to local users' evolving needs, we empower our creators to gain exposure both locally and internationally and enable them to realize the new levels of personal and professional success.
Going forward, we remain committed to delivering value to our users and creators. We will continue to cultivate diverse premium content, innovate interactive features, and organize tailored local activities. We expect those efforts will further improve the user experience, and ultimately facilitate the growth of our user community and global business. To mitigate risks against the current market, we proactively implemented a series of measures to further improve our efficiency and enhance the resilience of our business. As we continue to execute a sustainable growth strategy and emphasize our products' organic growth, we will be more adaptive in the execution of our user acquisition strategy. This means we will dynamically adjust our strategy based on our ROI and closely monitor shifting marketing conditions.
For products that are still loss making, such as Likee and Hago, we will focus on the steady improvement of their respective monetization capabilities, stick to a disciplined sales and marketing strategy, and optimize their cost structure in order to steadily narrow their respective operation losses. We will also continue to enhance product synergy and optimize our business process to drive further improvement of our operation efficiency at the group level. As we have maintained a healthy growth trajectory in our profit and cash flow since 2021, we are in a strong financial position that allows us to have greater flexibility and continued investment in core areas that build our long-term capabilities. We expect to emerge from the above recalibration as a more focused and more productive organization, better positioned to capture long-term growth opportunities.
Now, let me dive deeper into the progress we made in each of our product lines. Let's start with BIGO LIVE. As a result of macroeconomic uncertainties and the seasonality due to Ramadan holiday in the Middle East, BIGO LIVE's live streaming revenue and the number of paying user declined during the second quarter. Yet BIGO LIVE's user base and engagement level continued to grow, thanks to our innovative feature updates and localized activities which embrace the original regional traditions and user needs. During the second quarter, BIGO LIVE's MAU increased by 10.6% year-over-year to 32.6 million. Notably, users in Southeast Asia and other emerging market increased by 18.6%, while user in Europe increased by 8.7% year-over-year.
To help our users in the Middle East and certain Southeast Asia countries celebrate their Ramadan holiday, BIGO LIVE launched a series of live events that tailored to local traditions. These include cooking sessions, quiz shows and singing contests, and invited local celebrities and influencers to demonstrate the unique cultural tradition of their regions. Our new community feature, which was launched the last quarter, continued to contribute to content diversification and user engagement improvements in the BAR channel. BAR's average views per user increased by 41%, 14.1%, and the volume of its video content increased by 7.3% sequentially. BIGO LIVE also upgraded its virtual live feature to enable a change to their live streaming experience for its users, driving up both the number of users and cumulative time spent on virtual live sessions substantially over the previous quarter.
Next, let's turn to Likee. During the second quarter, for similar reasons to BIGO LIVE, Likee's live streaming revenue and the number of paying user declined. As mentioned earlier, given the current macro environment and the fact that short video monetization is still at an early stage of development, Likee continued to exercise prudence in its sales and marketing strategies, further optimize its cost structure, and actively explore new opportunities for monetization. We have made progress in executing those objectives, and we successfully narrowed Likee's operating loss by 85% year-over-year and during the first half of 2022. In mid-June, Likee launched a new feature called Loops in Europe, and the US Loops is a community feature that helps users with similar interests connect with each other.
We have so far received positive feedback from our users. For example, shortly after Loop was launched, the anime community shared more than 6 million episodes of video content and over 50% of the user in the anime community are following one another. This indicates that Loops has contributed to the fostering of a high level of connection. We also observed steady improvements in user engagement and stickiness, especially in the region where Loops was introduced, as the average time spent on Likee per user increased sequentially by 10.2% globally and 22.7% in this region.
During the second quarter, in addition to launching a variety of localized campaigns, Likee partnered with our charity organization in Middle East and South Asia to launch a cross-region donation campaign. By logging into Likee and participating in the Ramadan campaign, users collected energy points every day, which could later be converted to a certain donation amount to be made by Likee through local charity organizations. More than 200,000 users participated in this campaign, demonstrating that the user today seeks to make a positive impact on their communities while being entertained and engaged. We will continue to actively explore other opportunities to further empower our user to make positive difference in their local communities.
Next, we can turn to Hago. During the second quarter, Hago's live streaming revenue increased by 7.1% year-over-year, and its number of paying user growth by 12.8% over the same period.
As we continue to optimize Hago's content recommendation algorithms, Hago's user engagement improved as evidenced by an increase in its featured channel penetration rates of 1.8% sequentially. During the quarter, Hago focused on updating its newly launched 3D Hago Space feature. Hago introduced the more localized makeup, costumes and accessories, enabling users to design their 3D avatars according to their personal and cultural preferences. Additional interactive item and 3D virtual scenes were also introduced, both of which were well received by Hago users. Demonstrated by the increase of Hago Space next day user retention rates by 14.9% sequentially. In the coming quarter, Hago plan to further update users' Hago Space experience by introducing more 3D virtual scenes and items that cater to local culture and user needs. We expect to continuously increase the user penetration rates of our Hago Space feature and further enrich Hago users' social experience.
Finally, some updates on capital return. During the second quarter, we bought back an additional 12.1 million of our shares. We will continue to actively utilize our share repurchase program to enhance return to shareholders. To conclude, we will always strive to establish the stability and find opportunity in the uncertainty. The current macro environment does not change our demonstrated track record in capturing some of the largest growth opportunity nor our long-term outlook on the industry. We view the current market fluctuation as opportunities to deepen our focus and plan for the future. We remain committed to generating value for our users and creators while improving efficiency and enhance the resilience.
As we continue to invest in building our long-term capabilities, we firmly believe that JOYY as a company will emerge from the current uncertainties as a more focused and productive organization and be well-positioned to capture long-term growth opportunities and generate sustainable shareholder value. This concludes my prepared remarks. I will now turn the call to our General Manager of Finance, Alex Liu, for our financial updates.
Thanks, David. Hello, everyone. Now let me go through the details of our financial results. Please note that the financial information and the non-GAAP financial information disclosed in our earnings press release is presented on continuing operations basis. Unless otherwise specifically stated. As the issue of YY Live was substantially completed on February 8th, 2021, with certain customary matters to be completed in the future. We have ceased consolidation of YY Live business since February 2021. Our total net revenues for the second quarter was $596.1 million, compared to $661.7 million in the same period of 2021. Primarily due to macroeconomic uncertainties and unfavorable exchange rates, which negatively affect paying user sentiment.
Cost of revenues for the second quarter decreased by 17.6% year-over-year to $377.7 million. The revenue sharing fees and content cost was $247 million in the second quarter compared with $289.1 million in the same period of 2021. Primarily due to optimization of revenue sharing costs. Bandwidth costs decreased to $20 million from $27.5 million in the same period of 2021, primarily due to the company's improved efficiency in bandwidth usage. As we continue to execute a sustainable growth strategy and proactively implemented a series of cost optimization measures, we effectively improved our efficiency and enhanced the resilience of our business and maintained a healthy growth in our growth and operating profitability.
Gross profit increased to $218.4 million in the second quarter, with our gross margin improved to 36.6% from 30.7% in the same period of 2021. Our operating expenses for the second quarter decreased by 41.1% to $185 million from $314 million in the same period of 2021. Among the operating expenses, sales and marketing expenses decreased to $98.4 million from $112.2 million due to disciplined and efficient spending on user acquisition. General and administrative expenses decreased to $23.7 million for the second quarter of 2022 from $101.1 million in the corresponding period of 2021.
Our general and administrative expenses was higher in the second quarter of 2021, primarily due to a one-off impairment loss arising from certain equity investments. Our GAAP operating income for the second quarter was $38.7 million compared to operating loss of $101.1 million in the same period of 2020. Operating income margin for the second quarter was 6.5% compared to operating loss margin of 15.3% in the same period of 2020. Our non-GAAP operating income for the second quarter, which excludes share-based compensation expense, amortization of intangible assets from business acquisitions, as well as impairment of goodwill and investment and gain on disposal of subsidiaries and business, was $59.9 million in this quarter.
Compared to non-GAAP operating loss of $30 million in the same period of 2021. Our non-GAAP operating income margin for the second quarter was 10% compared to non-GAAP operating loss margin of 2% in the prior year period. GAAP net income from continuing operations attributable to controlling interest of JOYY in the second quarter of 2022 was $18.7 million compared to net loss of $109.3 million in the same period of 2021. Net income margin was 3.1% in the second quarter of 2022 compared to net loss margin of 16.5% in the corresponding period of 2021.
Non-GAAP net income from continuing operations attributable to controlling interest of JOYY Inc. in the second quarter was $51.5 million compared to non-GAAP net loss of $0.5 million in the same period of 2021. The group's non-GAAP net income margin was 8.6% in the second quarter of 2022 compared to non-GAAP net loss margin of 0.1% in the same period of 2021. Notably, Bigo's non-GAAP net income expanded to $86.3 million in the second quarter, with its non-GAAP net income margin improved to 17.2% from 3.3% in the prior year period. Together with our improving profitability, we have maintained a strong operating cash flow as well.
For the second quarter of 2022, we booked net cash inflows from operating activities of $61.7 million. We remain a healthy balance sheet with a strong cash position of $4.29 billion as of June 30, 2022. Importantly, we have continued to enhance returns to shareholders through dividends and share repurchase. In accordance with our previously announced quarterly dividend plans approved in August and November 2020, we will be distributing a dividend of $0.51 per ADS for the second quarter of 2022 to shareholders of record as of the close of business on September 22. Additionally, we have repurchased $12.1 million of our shares and our previously announced share repurchase programs.
As of June 30, 2022, we have in total repurchased approximately $327.9 million of our share repurchase programs. Given our current cash position, we should be able to balance between keeping sufficient cash to invest in building up long-term capabilities and enhancing return for our shareholders. We will continue to actively utilize share repurchase to create value for our shareholders in the current market condition. Going forward, as David just mentioned, we remain committed to delivering value to our users and creators, and we will continue to prioritize investment into the cultivation of our content, product interactive features, and localized activities. We will continue to enhance our operational efficiency and effectively execute our long-term growth strategies.
For our business outlook, we expect our net revenues for the third quarter of 2022 to be between $561.5 million and $593.5 million. Without considering supply, we currently have limited visibility surrounding the macroeconomic uncertainties of our business and the market in which we operate. Therefore, this forecast only reflects our current and preliminary views on the market and operational conditions, which are subject to change. That concludes our prepared remarks. Operator, we would now like to open up the call to questions. Thanks.
Thank you, sir. Ladies and gentlemen, if you wish to ask a question, please press star one on your telephone and wait for your name to be announced. If you wish to cancel your request, please press star two. If you are on a speakerphone, please pick up the handset to ask your question. Ladies and gentlemen, a reminder, when asking a question, please state your question in Chinese first, then immediately repeat your question in English. We will wait for a moment while the question queue assembles. Our first question comes from the line of Alex Poon from Morgan Stanley. Please go ahead.
Thanks management for taking my question. My first question is how should we read our third quarter revenue guidance? How management sees our growth trajectory in this year's second half and next year, and also for user growth trend in second half of next year. Thank you very much.
This is David. I will firstly talk about the current macro headwinds that we face regarding our revenue growth. The first part mainly comes from lifting of lockdown and travel restrictions. We are seeing a resurgence in travel demand during the quarter, and also we're seeing a lot of our creators and hosts are also having increased activity in offline traveling as well. That is going to be a negative impact on our revenue. Secondly, with the rising inflation, we're seeing the cost of living putting a higher pressure on our users. Thirdly, the aggressive appreciation of U.S. dollar means that we will need to adjust our price in accordance with the appreciation, and that is going to create. A negative impact on our revenue growth as well.
第二个呢，我觉得我们目前的这个目标呢，是以追求ROI为主，整个的市场营销都以ROI为主要的标准。所以呢，我们会对规模的这个追求会下降，然后呢会追求我们ROI的提高。所以呢，我们在未来的一段时间内呢，都会保持聚焦，做好这个产品和营销的这个内功，更好地依靠产品和服务驱动这个自身的增长。
As our strategy under such environment, we are going to adopt a ROI-driven sales and marketing strategy prioritize our efficiency over the scale of our business. It means that we are going to continue to iterate our products and cultivate our services and to rely more on our products and services to achieve organic and effective growth.
Live呢，依靠这个内部推进内容的多元化和产品的创新呢，我们实现了产品的这个破圈，保持了产品比较稳定的用户增长。在这个市场投放这个节约和紧缩的这个情况下，BIGO LIVE依然取得了有效的这个获客策略，并且实现了10.6%的MAU成长。这个在下半年呢，我们会看到我们能够有能力继续保持这个高效率的用户成长。
For our second question, regarding the user growth trend, especially for BIGO LIVE, I think we'll be able to observe that it has been continuously expand its product outreach by further diversifying its content and innovate product features. That's why despite our sales and marketing expenses for BIGO LIVE declined Q-on-Q. BIGO LIVE still sustained its user growth with its MAU growing by 10.6% year-over-year, and it proves the effective user acquisition strategy of BIGO LIVE. As for our second year, we believe that BIGO LIVE will likely maintain its user growth momentum given its effective user acquisition strategy.
好，谢谢，希望能回答你的问题。
Thank you for your question and will now move to the next question.
Thank you. Our next question comes from the line of Thomas Chong from Jefferies. Please go ahead.
Thanks management for taking my questions. My question is about our cost efficiency measures. Given that we have seen many internet companies are implementing measures on cost control, just want to get some color from management about the trend in operating expenses such as sales and marketing, R&D, G&A in the second half and how we should think about the margin trend going forward. Thank you.
嗨，Thomas，感谢您的问题，我来回答一下。二季度其实能看到我们整体的利润是大幅好于预期的。Bigo segment呢实现了17.2%的一个non-GAAP的净盈利，整个集团也实现了8.6%的non-GAAP的一个净盈利，这主要还是得益于我们坚持，持续坚持啊，可持续增长的一个策略，对成本和费用的持续优化，以及整体的运营效率的提高。那么重点来看一下，这个Bigo segment的话，二季度毛利率年比年、季比季都是有明显的提升的，这主要来自于内容成本的一个优化，以及带宽使用成本的优化，以及渠道支付成本的节约。那么对于其他的费用，包括sales and marketing、研发和管理，其实也是有所节约的。值得一提的是，在收入出现短期波动的这个情况下，我们集团仍能实现持续的效率的提升，这体现了我们策略的前瞻性，避免了成本刚性的一个影响。那么来看这个下半年的margin outlook的话，我们预期Bigo的毛利率将保持稳定向上。另外考虑到下半年本地运营活动有所增加，其实我们的sales and marketing的费用会一定程度的上涨，那么其他费用在整体绩效的前提下，有机会获得进一步的节约。所以我们对Bigo板块全年的non-GAAP的盈利率在2021年的水平上进一步得到提升是非常有信心的。
Thank you, Thomas. This is Alex. I will answer your question. You can see that in the second quarter, thanks to our sustainable growth strategy and continued optimization of cost expenses, we have managed to enhance operating efficiency and achieve better than expected profitability. Bigo segment achieved a non-GAAP net margin of 17.2%, while the group achieved a non-GAAP net margin of 8.6%. If we take a closer look at Bigo segment, our gross margin was improved both year-over-year and Q-on-Q in the second quarter. That is mainly due to optimization of content costs, improved bandwidth utilization efficiency, and also cost savings in the payment channel expenses.
For our non-GAAP operating expenses such as sales and marketing, G&A and R&D, we also saw cost savings happening across these expense items as well. We'd like to mention that the fact that we've been able to improve our efficiency despite short-term fluctuation in revenue, demonstrate that we have been forward-looking in our strategy planning while minimizing the potential negative impacts from fixed costs. For our second half of the year and also full year of 2022, we expect BIGO segment's gross margin to remain stable. Given that our localized sales and marketing activities would be more active in the second half of the year, the amount of sales and marketing expenses should be slightly higher. We expect to continue to achieve certain cost savings across other expense items given improved efficiency.
I was still confident to achieve a higher non-GAAP profitability for Bigo segment in the full year 2022, as compared to year 2021. Thank you. Next question.
Thank you. Our next question comes from the line of Daniel Chen from J.P. Morgan. Please go ahead.
I will translate myself. Could management maybe share your view on the live streaming and the short video industry in the overseas market? In each of these segment markets, what are the major competitive landscape and what's the latest change in each of the market? Thank you.
This is David. I will answer your question. We can firstly look at the short video sector. We believe that there has been increasing competition in the short video sector, given that we have so many new products coming into this sector, including larger companies like Google and Facebook, as well as TikTok. If we look at live streaming, especially social live streaming, we don't believe that the competition landscape has changed that much. We believe that for social live streaming, this is a product and a sector that is hugely reliant on the community and the sticky connection among the users.
If we look back and we look at YY Live, which we used to operate in mainland China, even when the domestic competitive landscape increased competition in the PRC market, we see that YY Live's user scale and also revenue scale remain relatively stable. That is because for such a social live streaming platforms, it usually takes us five to 10 years to build up a social connection and the community where everyone is actually deeply connected. It's much more sticky and therefore having a relatively limited impact from additional competition. I believe that we have a strong barrier in the global social live streaming sector.
Thank you. Next question, please.
Thank you. Our next question comes from the line of Yiwen Zhang from China Renaissance. Please go ahead.
Hey, thanks for taking my question. First, regarding BIGO LIVE. In prepared remarks, you mentioned the community function. Can you elaborate on that, including how does it help our user engagement and also the content ecosystem? Secondly, can you give us an update on Likee and Hago business? Thank you.
Thank you for your question. This is David. I will answer your question. I've talked about BIGO LIVE previously, so now I will mention mostly about Hago and Likee. Hago launches Hago Space virtual reality social interaction feature last quarter, and it introduced a variety of virtual 3D scenes and virtual costumes during the quarter, significantly improving user experience and engagement.
Hago also completed the setup of the virtual costume stores for users so that they can freely shop and dress their digital avatars. This should be a meaningful step forward to further improve Hago's monetization efficiency and diversifying its revenue stream. For Likee, it's still focusing on the cultivation of creators and facilitating the growth of interest-based communities. After the new community function Loop is launched in Europe and U.S. during the quarter, we have observed improved social interactivity on Likee. We plan to make Loop available in more regions and facilitate the growth of each vertical community through more efficient interest content matching. We will also explore new monetization opportunities under the feature, more community-based social commerce, for example.
Oh, BIGO LIVE community.
Also some additional updates on BIGO LIVE. We've mentioned that, the recent launch of BIGO LIVE, virtual live and community feature has been launched in the previous quarters, and we have received positive feedbacks from our users. Both have contributed to increased activity in live streaming sessions and also, the content diversity and social activity on our BAR channel. In the second half of the year, we plan to launch some new features such as Match, to further improve our users social interaction experience. Thank you.
That's the end of our call, and we look forward to speaking with everyone next quarter.
Thank you. That does conclude our conference for today. Thank you for your participation. You may now disconnect your lines.