Welcome. Thank you for joining Karooooo's Q4 and full- year FY23 results webinar. I'm Carmen, the Group Chief Strategy and Marketing Officer, and together with Hoeshin, our Group Chief Financial Officer, we'll be taking you through our performance, growth, and future plans. Our team, led by our CEO and Founder, Zak, is committed to delivering on our strategic goals and creating long-term value for all of our stakeholders. All shareholders and investors are advised to read this disclaimer. We will be reviewing all three of Karooooo's business units in today's webinar, namely Cartrack, Carzuka, and Karooooo Logistics. Karooooo is not just embracing the future of operations, we are helping define it. We understand that mobility is core to all operations and sees the large value in not just connected vehicles and equipment, but in connected teams and data-driven decision-making.
By leading the way with innovative solutions and bold new practices, we are on a mission to be the leading operations cloud. We envision a world where operational frictions are eliminated and businesses can operate in a seamless, efficient, and safe way that enables them to achieve more with less. Achieving this is becoming significantly more difficult for operators. They're running 24-hour operations. Their customers' expectations are increasingly leading to more complicated jobs that span multiple teams and departments. Their employee expectations are also increasing. Everything needs to be in real-time. New regulations keep popping up. Costs are skyrocketing. There's new technology emerging daily. Teams are using more tools than we can remember. There's an overwhelming amount of data available, little of which is leading to actionable, real, tangible insights. Things have become complex, and they are unmanageable without a simple, but not simplistic, solution like ours.
Throughout our 17 years in the industry, we have a strong track record of identifying trends early and understanding how we can build a solution that will benefit customers. We solve a large amount of independent as well as interconnected challenges for customers from fleet and equipment management to maintenance to delivery operations and field worker management, from risk management and compliance to resource sharing and vehicle procurement. By digitally transforming operations and offering tools that help guide our customers in navigating their challenges, we add strong value to their daily operations. Karooooo plays a massive interconnected and largely untapped global market. According to analyst estimates, operations account for over 40% of global GDP. We have a huge runway ahead of us.
Businesses are becoming more aware that IoT data is critical to improving their operations, and operations are increasingly more cross-functional, meaning the interdependencies between the problems we solve are expanding along with the opportunity ahead of us. We are only at the start of a large long-term growth opportunity. Globally, Karooooo saw a 19% increase in the number of commercial customers using its cloud platform. As of Q4 FY23, we helped over 105,000 small to large businesses across diverse industries optimize their operations, and we continue to see no customer or industry concentration risk. Customers have adopted our solution in varying ways, but all rely on our platform for their operations. The vast diversity in geographies, customers, and applications of our platform speak to our strong ability to create a sticky solution and localize to market needs in a scalable manner.
Our strong track record of profitably growing at scale is best explained through an understanding of our fundamental business culture and principles that Zak took to market in 2004. Firstly, we are fully vertically integrated. From sales to technical installations, R&D to customer care, we do it all ourselves. This has given us in-depth, tangible knowledge of the day-to-day operational challenges our customers face. This means that we have been building operational software that links different business units and solves complex problems since we were founded. We also know that not all data is useful, and it's the ability to link data from different sources and managing to communicate that in a simple to understand and execute way that makes a difference. Most importantly, we ensure our technology is setting a business's...
Most importantly, we ensure our technology is setting a business up for success today, tomorrow, and all days ahead. Our technology does not just focus on detecting problems and remedying the damages. It also focuses on tackling the root cause of challenges to prevent them from occurring in the first place. Secondly, we build scalable solutions. We went to market with a solution that solved 80% of all customers' problems and did not focus on developing a niche product for a specific industry or customer. This has helped us because building to scale rather than customizing forced us to learn how to distribute successfully at scale across different regions and through different macroeconomic environments. We've also learned that customers need to have everything in one place and understand that alone we are unlikely to provide all the data needed to fully contextualize the business.
We've ensured our platform has open APIs and have built an ecosystem that truly addresses the needs of a business. This increases our platform stickiness and future-proofs our solution as customers' needs evolve. Finally, we focus on delivering a world-class customer experience. When we launched our fleet management solution, we went straight to cloud, and we were the first to market allowing customers the convenience of choosing a location and time for their IoT installations. This customer centricity has helped build strong foundations for our business. Today, we consistently invest in and improve on our proprietary internal systems and tools that empower us to exceed our customers' expectations. We see many companies beginning to struggle once they reach a certain scale, as they cannot efficiently manage so many moving parts.
Our proprietary internal systems allow us to remain extremely streamlined in servicing our customers as we grow at scale, ensuring we maintain our strong customer centricity and efficiencies. Constant innovation is our status quo. We always ask, "Is there a better way to do this?" We do not believe that because it was the right way to do things two years ago, it is still the right way of doing things today. Finally, we work with our customers to guarantee our solution fits into their business and is easy to implement across all stakeholders. This ensures strong uptake and long-term stickiness as customers very quickly feel the strong ROI of our solution. Fundamentally, our foundation has allowed us to successfully differentiate ourselves for strong execution, and we consistently build for the future.
We are forward-looking and are building a sustainable business that will benefit stakeholders for the generations to come. In summary, we win for the following reasons: We have unique go-to-market strategies. We challenge the status quo and focus on solving problems. We place full focus on providing a great customer experience. Customers know they can rely on our solution as a backbone of their operations. Our culture is entrepreneurial. Our teams take ownership, are innovative, and remain agile to adapt to different market conditions. We have a user-friendly end-to-end operations cloud. It's easy for customers to derive huge value from our platform. We have strong distribution channels. We can reach small to large customers across varying industries and geographies, regardless of where they are in their digitalization journey. We have proprietary internal management systems.
Our teams and business units speak to each other to ensure we can continue to successfully scale to large. Our business is also vertically integrated. All components of our operation are aligned towards the same goal. Fundamentally, we deliver a high ROI for customers, and customers rely on our platform to run their month-to-month, day-to-day, hour-to-hour operations. For many, the uptime of our platform is more important than the uptime of any other software their business is using. While there is a lot of noise in the world, there are three key trends that have been strong, sustained momentum and are driving huge need and adoption for our platform. Firstly, digitalization. Companies of all sizes and across all industries are looking for ways in which they can reinvent their business with technology. They understand that to remain competitive, they need full visibility of their operations.
They know that they need to leverage data and contextualize insights to meet the speed of quick decision-making required in today's world. ESG. Companies and consumers are looking to do better, and companies are looking to go far beyond just reducing their carbon emissions. They're looking at increasing vehicle lifespans, switching to electric vehicles, increasing their community impact with better service delivery. Customers are asking us to show them how to use our solution to bridge the historical divide between drivers, teams, and managers to boost morale and safety within their business. Lastly, compliance. Businesses and regulators are looking for increased transparency, and compliance is spreading across all operations, teams and industries. Governments are implementing and enforcing more laws around work times and other safety or well-being metrics, and penalties for non-compliance to legislation are increasing.
We have seen these shifts intensify over the years globally, and now we see that companies are embracing change and determined to be great at them. Asia is full of rapidly growing emerging markets, making the opportunity for Karooooo huge. Each market remains largely under-penetrated and fragmented, with no single large nor comprehensive provider. Populations in these markets are digitally savvy, and technology is widespread, even in small, remote towns. Whilst the opportunity is large, it is important to note that Asia is full of strong cultures that vary dramatically between markets. It's a place where it is critical to have hands on the ground to understand all local nuances and localize effectively. We believe by positioning our global headquarters in Singapore, we are positioned well for success.
Companies are also looking for partners they can rely on in their business, and they are learning quickly to think about return rather than just focusing on cost. We see many large and small businesses come to us for our reliable, easy-to-use platform, as well as our strong customer centricity and support. Our advanced cloud platform and robust service delivery sets us up well to compete favorably in Asia. Whilst there is a portion of the market that is only beginning their digitalization journey, there is also a large portion of the market paving the way with sophisticated means. Companies understand the value our platform provides and rely on our analytics to deliver on their missions. These companies are doing much more than just looking at GPS. Companies care about their service delivery.
A tourism company uses our solution to ensure their passengers are transported safely, on time, and also receive the full trip they were sold. Sophisticated reporting alerts managers when drivers deviate from their prescribed routes, leave tourism sites too quickly, or make any unexpected stops. With our platform, they've brought down their speeding events significantly and ensured all trips run according to schedule. They understand that our solution is a core product to their reputation, risk management, and brand. Businesses are also forward-thinking. A short-term rentals company has fully adopted EV and uses our solution to optimize their charging schedules, our advanced engine diagnostics, and other telemetry data to establish effective maintenance schedules that meet the overshoot or undershoot services, leading to a huge reduction in overall maintenance costs while extending vehicle lifespans.
With vehicle productivity metrics, they know where to house each vehicle and are better able to predict demand for their business planning and vehicle purchasing. They were able to effectively launch the vehicle delivery solution with our in-field service tools, giving them a game-changing differentiator, and they've redefined what customers expect from rental companies. Businesses are also data-driven. A FMCG business doing over 10,000 daily deliveries understands the value of data and contextualizing it across different business units. Using our platform, all teams now have full and unified visibility of the entire business process. Real-time analytics and communication has enabled them to slash the number of steps in the delivery process, saving them thousands of hours across their fleet daily. With sophisticated APIs into their ERP and other tools, they have connected their entire operation.
The queuing downtime of a vehicle as a result of inefficient warehousing strategies has been minimized. Driver wages are now accurately calculated. Safety has skyrocketed through gamified safe driving plans. Idling and unproductive fuel usage has been conquered. The businesses see dramatic savings from the increased productivity across their fleet and warehouses, as well as peace of mind knowing their drivers are representing the company in a strong professional light. Karooooo has a large untapped network effect opportunity generated from its platform, with over 125 billion valuable data points generated monthly. In South Africa alone, we have around 10% of all vehicles on the road, giving us a huge runway for adding increased benefits to our customers. Customers are benefiting as we are personalizing their experiences and providing them with tools to improve decision-making and increase their efficiencies.
For example, a company can now benchmark their operations against others in their industries. Predictive analytics of historical data are not only leading to improved customer loyalty but allow us to develop new products and services to expand our platform. To summarize, we believe our strong management, entrepreneurial culture, and vertically integrated business model have led to a proven track record of growth and profitability in varying macroeconomic headwinds across regions. We innovate through an entrepreneurial approach that prioritizes customer needs, utilizing our hands-on experience and skills and being adaptable in both planning and execution. We offer a strong value proposition that is easy to prove to customers. Our customer churn remains low as customers see we are consistently delivering on new value-enhancing solutions while maintaining a stable ARPU. They trust us.
We are able to pass on the benefits of economies of scale to our customers as we successfully execute whilst maintaining prudent capital allocation. Karooooo has a strong financial foundation. The ability to control prices and maintain high operating profit margins, solid unit economics, and a history of sustained growth at scale has resulted in a robust balance sheet and resilient business model. We have ample runway for growth. I will now pass over to Hoeshin, who will take us through our financial performance. Thank you.
I will now talk through Karooooo's financial performance for quarter four, FY 2023. Please note that all comparisons are against quarter four, FY 2022, unless otherwise stated. The performance of quarter four has been strong, and our cash generation continued to bolster from our profitable SaaS business model. As expected, after substantial investment for future growth in all segments, operating profits and earnings per share for the quarter rose by 60% and 51% respectively. Year-to-date operating profit increased by 26% to ZAR 882 million, and earnings per share increased by 27% to ZAR 19.29. This was a result of our prudent and strategic investment growth strategy. Free cash flow up by 54% in this quarter and 44% on a year-to-date basis.
This result was achieved despite the group's strategic investment in expansion, brand building, and customer acquisition for long-term growth. Considering the strong earnings and free cash flow in an unleveraged balance sheet, we are pleased to declare a record dividend of $0.85 per share. The dividend will be paid to the shareholders in July 2023. We are confident that this will not impact our growth. We view our business and report our performance in two segments, namely Cartrack, Carzuka, and Karooooo Logistics. Our total revenue increased by 24% to ZAR 960 million at the end of Q4, and ZAR 3,507 million on a year-to-date basis. Cartrack grew its revenue by 16% to ZAR 796 million at the end of Q4, and 17% to ZAR 3,076 million on a year-to-date basis.
Operating profit for the year increased by 28% to ZAR 915 million, and operating profit margin stood at 30%. Cartrack's year-to-date EBITDA margin at 47% is in line with Karooooo's planned investment for future growth and management guidance range for 2023. Carzuka's steady expansion continued to justify our belief in the sustainability of its agile, data-enhanced, and highly scalable business model. It is also a testament of Karooooo's customer-centric innovation in solving unique mobility needs. Carzuka delivered ZAR 64 million in revenue at the end of Q4, and ZAR 251 million year to date. While it is at an operating loss, as we continue to invest in the infrastructure and brand building, we will also focus in refining our internal processes to improve the efficacy and being pragmatic in our spending.
Once the revenue is more than ZAR 300 million per quarter, we believe the business will turn profitable. Karooooo Logistics delivered significant growth, generating ZAR 56 million in revenue at the end of Q4, and ZAR 180 million on a year-to-date basis. Karooooo Logistics showed an encouraging operating profit of ZAR 5 million and an operating profit margin of 3% for the year. Its focus on delivery as a service has gained momentum, while it continued to integrate into Cartrack platform to expand its customer base. All segments are seeing strong traction with the benefit of our strategic investment beginning to show. Our profitable SaaS business model continued to bolster our cash flow generation ability with net cash on hand up by 35% at the end of the year at ZAR 966 million.
During the year, ZAR 72 million are invested in the development of South African central office, and ZAR 50 million are invested in the working capital of Carzuka. In Q3, cash dividend of ZAR 18.6 million was paid to the shareholders. Debtors' turnover days continued to show improvement to 31 days, alongside with prudent provisioning to weather off strong economic headwinds in some of the markets we are operating. We have strong unit economics, robust operating margins, a strong balance sheet and cash position, and have consistently beaten the Rule of 40. We remain confident that our track record of success, especially our ability to generate healthy cash flow, is sustainable. Our earnings per share increased by 51% to ZAR 4.07 in Q4, and 26% to ZAR 19.29 on a year-to-date basis.
The increase is the result of positive revenue growth and improved profitability during the year, despite the impact from the dividend withholding tax of ZAR 27 million. We will now focus on Cartrack, the underlying assets to Karooooo's success. Cartrack's continued to prove its ability to scale in varying macroeconomic conditions. Overall, subscriber grew at scale by 13% to 1,717,077. In this quarter, subscription revenue grew to ZAR 793 million, and operating profit rose to ZAR 248 million. Our track record of strong annual compounding growth and financial discipline can be seen in our performance. On a year-to-date basis, Cartrack subscription revenue grew 17% to ZAR 3,004 million, and our operating profit grew 28% to a record ZAR 950 million.
Our operating profit and operating profit margin were negatively impacted this financial year as we expensed upfront a bigger portion of our cost of acquiring a subscriber in our cloud than in previous year. With mentioning, our SaaS ARR for the year grew by 19%. As Cartrack continued with strong SaaS revenue growth, Cartrack's total revenue grew 17% to ZAR 3,077 million. Cartrack's total subscription revenue represent 98% of total revenue in line with our SaaS business model. The strong performance of Cartrack was largely supported by demand of small to large enterprise to improve compliant functions and to digitally transform their business to become more efficient and competitive. As Cartrack continues to have great visibility of future revenue, our realization of economies of scale continue to demonstrate our ability to expand our margin.
Gross profit for Q4 up by 27% to ZAR 568 million. Gross profit margin improved from 65.4% to 71.4% compared to Q4 last year. On a year-to-date basis, gross profit up by 22% to ZAR 2,222 million. Gross profit margin improved from 68.4% to 71.6% compared to last year. Operating profit for Q4 up by 61% to ZAR 248 million. Operating profit margin improved from 22.5% to 31.1% compared to the same quarter last year.
On a year-to-date basis, operating profit up by 28% to ZAR 950 million, and operating profit margin improved from 27.1% to 29.7% compared to last year. Adjusted EBITDA up by 23% to ZAR 371 million, and adjusted EBITDA margin improved from 44.2%- 46.6% compared to Q4 last year. On a year-to-date basis, adjusted EBITDA up by 19% to ZAR 1,456 million, and adjusted EBITDA margin improved from 46.6%- 47.3%. Cartrack low cost of acquiring a customer, high customer lifetime value and retention rate, as well as strong benefits from economy of scale, results in our leading unique economics. Our LTV to CAC is over nine.
We have strong profit margins with our gross profit margin on subscription revenue is 73%, and our operating profit margin is 30%. While we remain prudent with our capital allocation, we are well-positioned to continue to scale our business. Over the years, Cartrack has maintained a steady ARPU and average cost of acquiring a subscriber. ARPU for the year was ZAR 155. Cartrack's average lifetime revenue per subscriber increased to ZAR 9,323 this year. The average cost of adding a subscriber to our club in this year was ZAR 2,264, and in Q4, it was ZAR 2,148. Taking ZAR 9,323 and subtract the ZAR 2,264 leaves us a headroom of ZAR 7,059 per subscriber.
From the ZAR 7,059, we incur the cost to service a subscriber over 60 months, which allow us to derive a very strong operating profit margin. The headroom has remained steady. Cartrack continue to expand in all geographies. In South Africa, despite challenging trading conditions due to national power outage, subscriber grew by 11% as we've seen strong customer demand for our value proposition. In Asia, the Middle East, and USA, subscriber grew by 28% as the pace of Cartrack's expansion into Southeast Asia moves ahead of historical growth rates. Considering that Southeast Asian economies only began to open up towards the end of Q1, we are pleased with the traction gained in this region. As the second-largest contributor to the group revenue, Southeast Asia presents the group's most compelling growth opportunity in medium to long term.
Europe saw a healthy growth of 13% and remain a region we aim to allocate more resources in order to drive more rapid growth. Africa Others maintain its momentum with 8% increase in subscribers. On a year-to-date basis, our ARR increased 19% to ZAR 3,235 million, which is at a good trending as we continue to grow our subscriber base and ARR. Cartrack continue to have robust operating margins, and our trends are in line with the long-term financial goals set up on our listing in 2021. Research and development as a percentage of subscription revenue are 6%, in line with our long-term target of 4%-6%.
We will be increasing capital allocation into sales and marketing to drive growth, whereby we expect sales and marketing as a percentage of subscription revenue to increase from the current 13% to be within our long-term target of 17%-19%. We also expect general and admin as a percentage of subscription revenue to drop from 22% as we experience increased economy of scale, whereby it will fall in line with targets of 12%-16%. Our adjusted EBITDA as a percentage of subscription revenue at 48% will continue to improve to be in line with our targets of 50%-55% as we remain pragmatic in our operating expense.
We have met our 2023 outlook with number of subscribers stood at 1.7 million, Cartrack subscription revenue recorded at ZAR 3,004 million, and adjusted EBITDA margin of 47%. We are happy with the progress we have made for the year. Our guidance for Cartrack's outlook for year 2024 are number of subscribers between 1.9 million-2.1 million. The wide range is because of the volatility and macroeconomic environment. As you may be aware, we publish our subscriber numbers on our website, and as at the end of April, we have reported the subscriber to be over 1.75 million. Subscription revenue outlook for 2024 is between ZAR 3,400 million-ZAR 3,600 million, and operating profit margin between 28%-31%.
Carzuka and Karooooo Logistics continue to scale and bolster Karooooo's revenue growth. Both segments show good progress with strong year-to-date revenue growth of 273% and 154% respectively. In combination with its intuitive e-commerce platform, Carzuka has made significant progress expanded its physical showroom, adding steadily strategic hubs across South Africa and building its brand. Karooooo Logistics will continue to integrate into Cartrack's platform, enabling Cartrack customer to manage and enhance their logistic capacity with ease. I would like to thank everybody for joining us today and will now open the floor to Q&A with our Group CEO and Founder, Mr. Zak Calisto.
Good evening and good morning wherever you are. It's Zak speaking over here. I'm just gonna read out the questions. The first question I've got is from William, from William Blair. Can you discuss the importance of the OEM partnerships with BMW and Mercedes, and are there more in the pipeline? I've said on many occasions before that eventually the OEMs, they will have their own telematics solutions, and they'll have their own platforms. Their own platforms will be very much about the diagnostics of the vehicle and the safety of the vehicle. Our platform is really about helping customers with the operations and with things outside the diagnostics, but clearly, we also do the diagnostics. This is just an example where we now get the data from the OEM devices, and that data then gets introduced into our platform.
Are there any other in the pipeline? We are talking to all the other European motor manufacturers. We are in final testing with some. I believe by the end of Q2, we are probably adding about another five OEM brands onto the portfolio. Would you see as a go-to-market strategy with this only really adding value to us by FY 2025 as we currently bring the integrations into BMW and Mercedes? We've also got to get the distribution right, and this obviously is a long-term project and a long-term partnership.
Another question from Kieran at William Blair. What are the expectations for Asia region in FY 2024? It's clearly, you know, we've got two months into the region. Clearly, Asia in March and April has outperformed any of the other regions in terms of percentage growth. We clearly are employing people and building our distribution capacity, and that is our focus at this point in time, is just building that capacity to distribute. Like everything, you know, it's not always easy. You know, to build that capacity takes a lot of effort, a lot of energy, a lot of trial and error, and we're very busy with that. We are quite content with the traction we've seen. Next question from Miles Berry. What is Cartrack's current staff complement, and what percent do you expect increase in FY 2024?
As at the end of February 2023, our staff was over 4,000 staff. We probably intend finishing off the year with about 4,800 staff members. The next question, also from Miles Berry. Are you having any difficulties in filling staff vacancies in Southeast Asia and Europe? You know, the reality is filling staff vacancies is never easy. If you do find somebody that finds that easy, please, you know what I mean, let them come and teach us what the recipe is. It's always difficult, especially if you wanna do it in the way we've traditionally grown our business, which is very much financial discipline, making sure that the staff are trained, that you build up the staff. It's never easy, but that's what we've been doing for many years now.
The next question from Parker Lane. Zak, how are you thinking about the seasonality of net subscriber additions throughout the coming year when you consider the trends that you've seen start in first quarter of FY 2024? You know, so if we look at the first two months of Q1, it's very much in keeping with our expectations. We've added about over 40,000 net subscribers in two months, so I think we're having a relatively good quarter Q1. Typically, over a decade plus of history, what we normally find is Q1 is traditionally a difficult quarter, and Q4 is a difficult quarter. That's predominantly because of all the public holidays that you get at the end of the year, and that you get in April.
In, you know, you either have the Christian holidays or the Jewish holidays or the Muslim holidays. There's a tremendous amount of holidays and festivities in Q1. It's normally a weaker quarter, and hopefully we'll have a better Q2 and a Q3 quarter. Next question from Bistra Georgiev. Can you give us more details of the partnership with BMW in this new year? What value prop, what value proposition does Cartrack do for both the OEMs, given that they've got their proprietary telematics service? I think the question's been partially answered, on Kieran's question. Our value proposition is really that we, for instance, as Cartrack in Europe, there's compliance now, where every single vehicle, sedan vehicle that is owned by a company, they're gonna have to have a tachograph built into it.
The purpose of that is that the governments do not wanna see any company vehicle being driven by more than four hours by one person. That was supposed to come into play in Q4 of last year. It's now been postponed to Q2 of this year. We're the only company in Europe that's actually been approved, and that's why they've postponed it because they wanna get more of our competitors to have their technology approved. Clearly there will be plenty sedans which will require this technology, because a lot of these sedans do belong to companies. Over and above that, there's other services that we can supply that the OEMs are not geared to supply certain services. Next question from Rudy van Niekerk.
What threats, challenges and opportunities does the shift to electric vehicles pose for Cartrack? We're very fortunate, Rudy, that we are at the moment in Singapore. Singapore is probably in the top five leading countries with electric vehicles, and we're very close to the infrastructure of electric vehicles, and we are developing technology to deal with this. This will give us the advantage that once it takes bigger momentum in Europe and specifically in South Africa, you know, we'll have the technology that today we're already giving to the Singaporean customers, we'll be able to, you know, to scale that technology into other regions. Next question from Alex. Can you talk about how subscriber growth tended in March, April relative to Q4? How does it look on a geographic basis?
I think, Alex, the question's partially been answered. On a geographic basis, clearly Asia continues to be our strongest region in growth. What's encouraging is we saw strong recovery in South Africa, predominantly as we have geared ourselves to operate in a more difficult environment. Predominantly that's been caused by the power outages, the traffic lights that don't function, the delays. It's encouraging what we're seeing in Q1. The next question from Matthew at Congruence Impact Fund. Please, can you comment on ARPU for Cartrack by region? We've got a very steady ARPU if you take Europe, South Africa, the rest of Africa, very steady. Asia's ARPU is significantly higher than in any other region. The reason for that is that we've got a huge base of customers in Singapore.
We're doing business in Singapore is also much more expensive than in other regions. As Indonesia, Philippines, Thailand, Malaysia gets bigger, those ARPUs will trend to be very similar to South Africa and the other region we operate in. The next question from Alex: How are you thinking about sales and marketing hiring in FY 2024 within the context of your outlook? Clearly this is a focus area. You know, it's hiring, it's the training, it's the retention. It's, you know, it's what we've been doing, and it hasn't been easy. I think what we saw in FY 2023, it was post-COVID. You know, it was like the world had been reshuffled in terms of talent, whether it's R&D talent, or whether it's sales staff, whether it's administrative staff.
That's all starting to settle quite nicely, and hopefully we'll be able to find our feet and be able to expedite the hiring and the training and get stronger, you know, year by year. The next question is from Kooskia. In relation to the unit economics where lifetime revenue less cost of acquisition of a subscriber allows you roughly 7,000 excess. What is the current lifetime cost to service the customer as this created between administration caution as in sales and marketing to resell selling other customers cost. I'm not gonna read your question twice or three times. I'm just gonna see, because sometimes you gotta read these questions a few times to fully understand what you're asking. Fundamentally, you know, if we look at the unit economics of a subscriber, what, you know, we got to ARPU.
We've got the average life cycle expectancy, which is 60 months. You multiply those two, you get a revenue that you'll that you envisage or estimate to get from one vehicle on your platform. From there, you deduct your cost of getting that vehicle onto the cloud, that gives you the ZAR 7,000. We've got what we call the average cost to service a customer, which is in the region of about ZAR 60, which gives you know, ZAR 60 times 60 is another ZAR 3,600. That gives you an estimated numbers it gives you and that will lead you then to your operating profit. Obviously, with that, there's also the affecting operating profit is amount of money that you are investing in the extension of your distribution.
Fundamentally, that is the unit economics, and that's one of the tools that we use in measuring our unit economics per subscriber, per vehicle on the platform. The next question from Abdul Hakim. You have conducted once that you achieve ZAR 300 million Carzuka quarterly revenue, we'll be able to achieve breakeven. When do you expect to achieve this? Could you provide us a timeline? Abdul, the reality is that we've developed new technology, but we are still facing quite a lot of keeping problems, operational problems, and just the normal problems that most business have as startups. While I would like to feel that we will get to that ZAR 300 million relatively quickly in the bigger scheme of things over the next 4 - 6 or seven quarters, it could be earlier.
It's very difficult for me to give you a timeline at this stage. Carzuka revenue dropped 11% in Q4. What were the reasons behind this? The reasons behind those is the long holidays, the increase in interest rates, so affordability did drop. I think fundamentally our real issue there was us just slowing down the amount of staff, fixing our mistakes and to get ready to rebuilding Q1 that we're currently doing. It's a little bit of growing, fixing, growing, fixing. It's just a part and parcel of the way we've organically always built our businesses. The next question from Mohammed. What is the real impact from power outages to the business? I think fundamentally, we're not an island, so we rely heavily on the telecom infrastructure.
As all South Africans know, telecoms, the quality of telecoms has slipped because of the outages. Traffic lights becoming also a very big part in our problems, not only for us but for our customers. We've got just in South Africa, we've got approximately 2,000 people on the roads between salespeople and technical people, and all of that really impacts our operations. Obviously we've got the, you know, the diesel that we use on a monthly basis because we're not getting electricity from Eskom. In our new building, that is going to be totally environmentally friendly. We're gonna be running on solar and on gas, and our waters are also going to be from boreholes. Hopefully, we're gonna be more self-sufficient in the next building. Next question from Sebastian.
As the business pivots to ex-South African markets, will you try to maintain the ARPU in US dollar terms, or will you be targeting the 150 price point? I don't think we necessarily intentionally target any price point. The way we really price ourselves is really about unit economics. The ZAR 150 that we talk about in 2023 is a very different ZAR 150 that we spoke about in 2005. Fundamentally, it's all really is how do we get our business to have great operating profit margins without being too greedy? I think our current operating profit margin range is a very healthy, and if we can get those at continuously at ZAR 150, then so be it.
We run our business model really about operating profit, given our unit economics and given our LTV to CAC. Those are two of our fundamental tools that we do use to measure our business. Next question from Rudy van Niekerk regarding Carzuka in Q4 revenue was lower than prior quarters. Was it deliberate? I think that's been answered really. I think Rudy's question has been answered. I'll move over to David Eborall. Could you give us a sense of the Q4 2023 balance sheet investment in Carzuka, in VTP obligations, what do you expect this to go and get the scale? You know, at Carzuka, we put in during the whole financial year, we put in ZAR 50 million, and it's predominantly working capital, which obviously includes inventory.
We believe that once we get scale, and, you know, even if we have invested ZAR 1 billion into it, we've got two things. We can easily get finance, banks to finance us, which all banks are willing to do, but we've decided to use our own cash. We believe that given the ability for us to trade the vehicles at the speed we can trade them at, and the gross profit margins will have a great ROI for all, you know, for the shareholders. In Carzuka lease obligation. The lease obligations, you know, we obviously will do that in a very prudent manner, and as we scale, we'll analyze each lease obligations. I think fundamentally, we've been mindful of our investment, and we're being mindful of our investment and the ROI for our shareholders.
The next question from Gregory is growth through acquisition to build network and network effect possible and something you would entertain? You know, clearly we would entertain anything that makes sense. If there was something that we could purchase or acquire, you know, to build onto our business or bolt onto our business, we would do it. We're also very conscious that our strength is to be, to grow through organic growth. We are also very cautious to, you know, a lot of opportunities do land on our table, which we turn down because the effort to get the culture right in that target company could actually derail us and make us lose focus for many months or even years to get integration right. We have turned down quite a few opportunities.
The next question is from Dan Villas. How impactful were power outages in SA in Q1, please? Will you focus on dividends rather than another acquisition? I think partly the question basically answers, will we focus rather on dividends or acquisition? I think fundamentally, at this point in time, if it was actually up to me, we'd actually the best way to deliver value to our shareholders is actually to do share buybacks. Given the low liquidity, it doesn't make sense. Given our balance sheet and given we are still able to grow, we're generating a substantial amount of free cash flow on a monthly basis, we thought it was just prudent to return to shareholders, you know, $0.85 per share. The next question from Khan Ho.
Do you see the impact of challenging macroeconomic conditions on your additions of subscribers? The number of new additions South Africa in Q4 2023 is only 25K. Is it sustainable additions going forward, and will the additions in South Asia start to ramp- up? As I've mentioned before, we've had the big two months. In the first few months, you know, we've gone over additional 40,000 just in the first two months. We've seen good growth also in South Africa, in Southeast Asia, in Europe. Clearly all these macroeconomic conditions do affect us. A lot of the time, it's really just about us adapting to the new challenges. While we are agile and we're quite fast, sometimes it does take a bit longer than what we expected.
I see as we've given guidance for FY 2024, I feel very comfortable that even with these kind of macroeconomic conditions, that we should be able to meet the those guidance that we've given. Next question from Chris. With South Africa continuing a 26th quarter how are you managing the load shedding challenges? I think I addressed that. Next question, Miles Berry. What volume of subscribers do you expect to reduce your NCA to 16%? Well, I think, Miles, to answer that is we've got our G&A relatively quickly. The reality is we continue to build on our back office to be able to deal with future growth. It's not gonna happen just yet.
As you get more and more market penetration, then I believe it will be very quickly that we are the current levels, 25%, 16%. That can easily happen over a period of four to five years, and it happens relatively quickly. At this stage, we are more focused on building the backbone, the support infrastructure for growth. I've got a question from Cornelius on your return on capital have been declining over the past five years. COVID apart. What's management long-term return on capital? It depends how you measure this, Cornelius. We could take all the cash that we've got on our balance sheet and pay it all out as a dividend, and then all of a sudden, you know, our return on equity will be extremely high.
It really is, we could easily, you know, We could easily pay a much higher dividend and get a better return. I think the ROE that we've got currently is extremely healthy, and we're very conscious of it. In terms of having no cash on our balance sheet, which is traditionally what we did have when we were only on the JSE, we used to give out all the cash. Our returns would be very much in line with those days. The next question from Prashant. How do you view our ecosystem shifting with the huge investment now to go into AI in the next years? Will the ecosystems become more favorable or less for us? At the moment, AI is a big buzzword, and AI will continue to grow in leaps and bounds.
We have got quite a lot of machine learning in our algorithms that we do with our data. We have got AI as well. Clearly, the AI we're seeing at the moment is really good, and it's very impressive. Obviously, over time, a lot of this AI will filter into companies like ourselves, and we certainly have quite a roadmap for it. We're also not rushing into it because we want to understand it a bit better so that our investment in AI is done correctly. I think we will speed up or invest further into AI. We just need the dust to settle, and I think in the next 12- 24 months, we'll be evaluating how we will use some of the AI that's in the market in our own business intelligence reports.
We are discussing it, and I don't believe it will be a difficult thing to incorporate on our platform. The next question from Kano. Can you discuss more about the economics of logistics business Picup? What's the market size for other competitors, and what's the long-term goal profitability margin? At this in time we saw a profitability margin of about 3%. We believe that can come up to 5%-6%. But I think the real play is actually to add the logistics platform or to add the logistics stack onto our platform, where our customers can do all the long distance and the last miles too using one single platform.
That's what we're working on, and that is what I believe is really scalable and really profitable because that takes us into a SaaS environment as opposed to a delivery as a service environment. At the later stage, our customers won't necessarily use Picup. They can use, you know, any of these crowdsourced delivery platforms. We're not very specific that they use Picup. We're more about looking after our customers so that they can leverage on all these other technologies to help them grow their businesses. Next question from David Eborall. What are you going to do with cash? Is it the time to do buybacks? I think I've answered that. You know, buybacks aren't really for us at this point in time, given our low, you know, you know, we haven't got a high liquidity, so it doesn't make sense.
Next question coming from Patrick O'Reilly. What is your opinion on South Africa as a viable investment destination given the many adverse challenges the country is facing? Patrick, my view, I was, you know, I'm South African. I was brought up in South Africa. Since a child, I've always seen headwinds. I've always seen South Africa in turmoil. I mean, nothing we see today is that different to when I was a child, 14 years old. I think the problems are different, but there's still problems. You know, we dealt with other headwinds. These are other headwinds, but I think we've got a resilient economy. I would strongly recommend that anybody that understands South Africa and wants to invest in South Africa, it's a good destination to invest.
Clearly, South African has got a lot of nuances, and it's best suited for people like, you know, like ourselves, South Africans, to deal with these headwinds. Certainly strong governance, corporate governance, a strong economy despite all these other challenges. Next question, from Sandile. Can you maintain the current payout ratio into 2024? If we, Sandile, our free cash flow conversion to earnings per share conversion is extremely high. The factor of that is predominantly how fast we grow. The guidance we've given for FY 2024 was based that we are expecting macroeconomic headwinds. Given that, it's still very much guidance that will still grow at double digit numbers, which is very healthy. I certainly believe that our payout ratio could be maintained at 2024. Clearly, I don't make a decision.
That is a board decision whether we pay dividends or not. In my mind, we certainly believe we will have the cash to do it. The next question from Sandile. At which point can we expect investment in growth to cease? Sandile, given our large opportunity and given all. You know, it's really sometimes I get up in the morning, and I feel that, you know, we really are just a startup. There's so much opportunity. There's so much to do. I really cannot answer that question at this point in time. Yeah. I think that was the final question. I wanna thank everybody for joining us. There's a question that just came through Kotu. How did you manage to keep CapEx relatively low while growing at this rate?
Kotu, we've got quite a strong history of, you know, looking at our capital allocation in a very disciplined way. I think it's sometimes, you know, we are so disciplined that we could be growing much faster had we not been so disciplined and had we thrown more money at sales and marketing and just grown a bit more wildly. It really is our discipline. It's our organic way of growing that's allowed us, you know, this, the CapEx to be quite low. Having said that, what we also saw in FY 2023 is that, which obviously affected our operating profit negatively, was that in the bundled sales, a bigger portion than we had seen in prior years was actually expensed up front and less was capitalized.
In other words, the shareholders will get the benefit in over the next four years. They took a bigger punch in operating expenses this year. Despite that, we still got 50% operating profit. We still did the on track ZAR 950 million in operating profit. I think that's the last question. I wanna thank the audience for listening in. Please feel free to contact Investor Relations should you have further questions. Thank you.