Klaviyo, Inc. (KVYO)
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Sep 11, 2026, 11:46 AM EDT - Market open
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Goldman Sachs Communacopia + Technology Conference 2026

Sep 8, 2026

Summary

AI-driven product innovation and open architecture are accelerating enterprise adoption and multi-product growth, with Composer and Customer Agent seeing strong early traction. Enhanced go-to-market discipline and a focus on customer satisfaction underpin a shift toward larger enterprise deals and higher retention.

Operator

All right, we're going to go ahead and get started. Very grateful to have Chano from Klaviyo here to present today. Thank you so much for coming.

Chano Fernández
Co-CEO, Klaviyo

Thank you so much for having me.

Operator

Yeah.

Chano Fernández
Co-CEO, Klaviyo

Thank you.

Operator

Let's get started. Foundation models are improving very quickly. External agents keep increasingly querying enterprise systems. How do you think about the winning architecture, keeping an agent maybe more inside the Klaviyo ecosystem versus where it makes sense for Klaviyo to interact behind someone else's interface, if that makes sense?

Chano Fernández
Co-CEO, Klaviyo

Yeah, that's a great question. Clearly one of Klaviyo's differentiators is the architecture and the infrastructure that we've been working on for the last 14 years. Clearly that was the ability to storage and index real-time data on a very high volumes, like today we're mining over 100 million in 20 minutes, personalized ones is quite impressive. As a philosophy, we're completely open, so we really want to meet the customer where they are. I think we're the ones having the most MCPs out there in terms of connectors. Potentially not just in our industry, but I would say even broader. We're going to continue to remain that open philosophy. Obviously we will keep working.

It doesn't matter if it is with the general models or the Shopify of this world as a partner in order to make it easier for you to interact with Klaviyo wherever you are. Clearly and obviously, we understand that the opportunity that opens in terms of top of the funnel, but at the same time, the data that we capture in terms of the profile enrichment that we bring back through those interactions is a quite high value add for us. What it will make is make it easier for our customers to deliver more ROI and more Klaviyo attributed value. That's what we're focused on.

Operator

You joined Klaviyo after scaling other enterprise software go-to-market motions. What's been that biggest gap between where you see Klaviyo today and where they traditionally have been focused on that SMB segment, and the more enterprise company you believe that you can become over time?

Chano Fernández
Co-CEO, Klaviyo

Yeah. I have no doubt we are becoming and we will become. Today if you ask me what is the biggest gap is mindshare. Because when I look at our company, I talk a little bit about our infrastructure and our differentiation there in terms of the volumes and what we can manage. We certainly have a good value proposition and point of view for enterprise, especially in the case of enterprise customers are looking today for that consolidation and bringing many different and separate stitching systems into just single one in terms of manage the whole CRM process, and we're the autonomous B2C CRM company. Clearly it's the mindshare. How do you overcome that mindshare is more a question of winning more customers and making those referenceable.

We are in the process, but if you look in terms of the progress we have done, when you look at it from a pipeline perspective and resource perspective, in many more customers over $500,000 and $1 million, those are really outpacing the rest of the business. We clearly have the people in terms from a go-to-market perspective that know how to do enterprise. We are making good progress with the typical things that you need to do beyond product, like analyst relations and partners and so on and so forth. It is clearly going to be a journey, but I like what I see in terms of outcomes which are tangible today. Certainly Klaviyo will be a much more enterprise company during the course of the next few months to next year.

Operator

Yeah. Do you think AI has acted maybe as a bit of an accelerate to make enterprise customers want to rethink their tech stacks in some degree and helped you win more share there? Or is it more just been efforts you have made over the past couple of years compounding?

Chano Fernández
Co-CEO, Klaviyo

That definitely has accelerated, but I think it has accelerated because again, the enterprise companies have seen that in order to provide consistent personalized experiences at scale, they need one single system that is able to manage through their marketing and their service, but at the same time connect to their data platform and the CDP and understanding of those profiles on how you deliver truly personalized experiences. Like if someone is having a problem with service, you are not sending a promo 10 minutes after, in terms of a campaign, because that is not a good experience for customers. Clearly we are tremendously well-positioned to do that. So I think the teams are doing a much better job in terms of combining the message, but at the same time show referenceable customers. So that is accelerating, right?

Today, we are still publishing more and talking about customers over 50K that basically growing our business at a clip of 36%. That is definitely growth accretive to the rest of the business today. That is overall growing at 26%. But obviously I am expecting you will hear us talking in much larger customers kind of segments and so in the course of the next few months.

Operator

And then you've said two thirds of customers already are using your AI model or using AI models in some form, but that agent adoption is still pretty early within the platform. What's that factor between broad model usage and getting that paid agent usage up?

Chano Fernández
Co-CEO, Klaviyo

Yeah. It's a great question. What we're focusing right now is on usage and adoption, right? We communicated. We have two main agents, right? I think most of the people here are familiar, but just in case, right? One is what we call Composer, which is more basically a marketing agent. That means two things, right? One is it creates campaigns from scratch. So it's overcome some of the challenges that customers have, either mind ideas constraints or resource constraint, right? And it doesn't matter if you are a smaller company or a large company. And the second one is more the service agent, where we call it the Customer Agent. And clearly these two has been more launched during the last few months. And we're very much focused right now on adoption, right?

How that adoption is going, as I said on the Composer side, one month after releasing it, we have 95,000 users testing it, 25% of those repeatable. On the Customer Agent side, it's a couple of quarters now, and we've been seeing increase on 40% quarter on quarter, that usage, and we are now on resolutions rates of 80%. Very large correlated customers that went from a 52% resolution rate to 79%. We call it a resolution rate because that's the way we measure it, and it's the ability to basically resolve your case when you're interacting. Think about a Customer Agent as the customer sales representative of the business.

Operator

Then I think a lot of times in software, we'll see a new product start in that SMB segment and kind of go upmarket from there. So I think one of the more surprising comments you've made about Composer Agent is that maybe some adoption has started out stronger in those enterprise customers. So curious, why are you seeing that agent provide more valuable as marketing organizations get larger, more sophisticated?

Chano Fernández
Co-CEO, Klaviyo

Yeah, good question. We said that, again, on the initial data that we release, and we will be releasing much more as we keep making progress and, of course, just moving forward. Bless you. We talk like 27% of our Composer users are enterprise customers. If you think about those customers are more complex. For example, when it comes when they state flows, think about flows kind of automated triggers in terms of actions. Just the ability to audit those flows and compare what you set up towards kind of best benchmarks in terms of producing ROI and what those look like, that is really handy.

Even if I'm, I don't know, a beauty customer today, I'm thinking about one of our enterprise customers want to go to the U.K., want to set up a what should be the right segment for kind of my audience here, and I want to do it through WhatsApp. I may never done that before. What should be the right way to set those flows? Composer becomes pretty handy in terms of the ones that should be more producing. That is one of the main things.

The second thing is, as I said before, even large companies, that they have their campaign calendars and that they want to set and send out there, they run out of ideas sometimes in terms of where should be sending to whom and what should be the right channel and the right personalization, and what should I be expecting on performance. Composer will be helping out with that as well in terms of helping them to generate and create new ideas.

Operator

Yeah. Historically, customer service software is focused very much on resolving tickets, and it seems like with Customer Agent, it's increasingly being positioned as something that is both kind of a service and a sales asset in some ways. What side of that equation do you think will ultimately become more important over time, and how do you think about that almost like use case consolidation?

Chano Fernández
Co-CEO, Klaviyo

Yeah. What a great question. I think both of them are going to be relevant. Let me, for example, we have a customer, Boston Proper, and they saw kind of while they were deflecting 50% of their cases, they were getting 3x more ROI after basically a month of Customer Agent. Because again, marketing and service becomes a little bit more coming together. So the understanding that we're getting in terms of what you're asking about and the challenges you're having or if you're facing challenges or proactively giving an intel on what should we targeting to you in kind of marketing. I think both are going to be tremendously relevant.

I think clearly the service use cases in terms of helpdesk and supporting and resolving tickets is a much more established use case, is a much more one that customers are very easy to measure and very easy to understand. I think when it comes to the revenue generation, it's the ones that we are working with them in terms of seeing some of the use cases where there might be opportunities. I think both are going to be relevant. I believe the support ticketing customer service one is going to be the one that is going to be landing first. Clearly the revenue generation side, because our main kind of stakeholder is marketing, is a very interesting one to them.

Operator

A bit of a bigger picture question, but if AI kind of works out the way that you and the company expect, how do you think about the role of the marketer kind of changing over the next five years? What skills become more important, less important, and how that translates to how they're using the Klaviyo product?

Chano Fernández
Co-CEO, Klaviyo

Yeah. I think marketers are going to become more strategies, and they're going to become more editors. When I say that is you're going to be getting some of these pre-cooked campaigns or pre-built campaigns, and what good looks like is like you see that campaign as a CMO or someone that has to send it out and say, This really understand my brand voice, understand my message, and understand my segments and my audiences, and is almost ready to go with little fine-tunings that we should make.

But of course, there will always be done kind of this buying is kind of this emotional experience sometimes and this creativity one, where you're going to have to put some of that on top of, and that is where I believe you are an editor, right? Your strategies is clearly the way that many of us are interacting today more with general models in a different way, kind of working on a symbiotic and collaboration way. That is how we are going to be seeing kind of working with the Composer and the creation of these campaigns going forwards from editors and strategies.

Operator

Then you have made several changes to the leadership team, have talked about kind of refining qualification, pipeline management, and kind of just enterprise execution at the company in general. At this point, what do you think is different about the go-to-market organization versus where you guys were at two years ago, and what does that mean for the company going forward?

Chano Fernández
Co-CEO, Klaviyo

We have much more discipline. We have much more rigor. We have higher win rates. We have better pipeline than we had before, especially on that is more impacting the enterprise, to be honest, than our PLG motion. But again, is just insurance. So we have kind of the talent that is ready to win, and it is already proving that, so I feel much more comfortable than I felt six months ago. I am quite confident I feel much more comfortable six months today than I felt today. The main reason for that is because we are going to continue on the journey of winning and making more customer referenceables into the enterprise, and that will create the flywheel, right? I have seen that before. Again, though you can call me an old enterprise sales guy, I can tell you that works, and it will keep working.

Operator

Historically, you talked about this before, Klaviyo has been viewed as that more SMB platform, but is there a point in that sales kind of process where you see a customer kind of flip in their head to viewing you more as an enterprise platform and where you kind of go from having to maybe vigorously prove yourself in that conversation to them kind of being more receptive to adopting the Klaviyo product?

Chano Fernández
Co-CEO, Klaviyo

I tell you when I talk to enterprise customers what they're looking for, more than if there is a turning point or many of the challenges, when I said I talk a little bit before, is like I have a disjointed view of the. First of all, I want to understand Callie much better. I have a disjointed view of Callie because it's still many different kind of data sources and different profiles, so it's hard for me to apply intel and what should I be proposing Callie or creating a better relationship and a higher engagement with her. Those are the typical use cases. Of course, it goes beyond later on with the personalization.

When you get into the personalizations, how do I get from there kind of more automation and optimization, which I think is what brands are going to be moving to once I have a good understanding on how to establish a very healthy relationship with you. That usually requires a one single kind of source system that is able to manage through the different use cases. We're very embedded on those use cases and on those workflows. We have the ability to bring it back to our infrastructure and keep enriching kind of that experiencing and creating better experiences that if that it all becomes true, it is reflected on higher ROI, on higher Klaviyo attributed value. In node, we have a good measurement to track that basically to the social data in terms of what are the things that we should be fine-tuning and changing in terms of producing better outcomes for you. That's a beautiful platform to work out too. Those are the typical discussions that we have with enterprise customers.

Operator

You're highlighting the value of Klaviyo's real-time infrastructure, those unified customer profiles. When you do have an enterprise customer that chooses a competitor instead or just chooses to stick with their existing stack, what's the kind of argument that they're kind of going to most or that resonates most with those buyers and how do you kind of work on changing that over time?

Chano Fernández
Co-CEO, Klaviyo

Yeah, that's a great question. Well, first of all, I love this market because it's very dynamic, right? I mean, when I've been talking about this publicly, but where I come from, where I mean dynamic is like many of these enterprise customers are going to market every two to three years, so presentation ratios of 40%, maybe 35% high. That's great when you are the underdog and you don't have basically anything to lose, right? But when that happens and you don't win, of course, obviously you may not win, sometimes it's again, you are not yet there on the mind share, like, oh, you are not yet a truly enterprise player. Of course, sometimes perception becomes reality, but you don't need to underestimate that perception because again, it's what you usually overcome in terms of before you kind of get there. But many times it's comfort.

I've been working with this basically player before, and even if it is, maybe it's not great, but maybe it's good enough, and I know that I'd rather stay with the devil I have than the devil I don't know yet, however you want to say it that way, right? Sometimes it's comfort, sometimes it's basically some personal relationships. Usually when we win, we win, as I said before, on the value of the real-time kind of unified platform, the value of the infrastructure. We win on kind of ease of use, we win on scale, and we win as well in terms of making it very easy without any kind of technical resources and implementations, and TCO, and clearly attribution, right?

When I say attribution is basically again, because we have the CDP, because we have the full engagement management platform, the ability to track kind of you did this with us in terms of this segmentation, this campaign, this promotion, and this is the value that it derived in terms of GMV and ROI, that is powerful, right? So that's usually when we win.

Operator

Yeah. Customers usually start with email, maybe add SMS, and then adopt maybe analytics service after that. Where does that kind of expansion sequence break down today, and what are you kind of changing to make multi-product adoption more repeatable and potentially drive NRR kind of up going forward?

Chano Fernández
Co-CEO, Klaviyo

Yeah. Good question. First thing is when you look at one of our nice growth levers today, and we see it going forward, is this multi-product adoption because we've been launching. For many years we've been more an email company, then we came with text, and now lately, either because of the agents or K:Social or some of other products, or analytics products and some more things that we'll be announcing, we're becoming much more of a multi-product customer. Sorry, play here. So that is a very healthy clip with us, right? As you go more into the enterprise, I think we will be landing a little bit with more than one just single product, maybe two to three products to start with, right? If we get into better motion and better repeatability and the customers understand the value way more, we will go on a larger land.

But I think that will take a little bit of timing, right? So I believe over time you're going to see us landing larger, basically for the enterprise customers, but you're going to see us kind of going back to our PLG motion that many times will start with email, and kind of upgrade with text as a typical follow-up. Again, that has great unit economics for us because it's very easy, kind of the customer acquisition costs are very low over there, and the overall kind of the business dynamics are pretty good. Then we said, like when we have these multi-product customers, they stay with us longer, starting with, of course, six points more on NRR that we've been commenting on multi-product customers. Of course, that impacts as well the NRR at the end of the day.

Operator

Then you said service spend could be maybe as large of a market opportunity as marketing spend for some of your customers. What kind of has to change in that product maturity and go-to-market execution for that to be more visible in the model and kind of spoke about this earlier when you talked about marketing being kind of that main buyer right now still. Do you think there's a future where you would say there's actually multiple personas, maybe service is one of them, that are kind of reflective of your main buyer?

Chano Fernández
Co-CEO, Klaviyo

Yeah. We're starting going to more to the service buyer, but of course, marketing is our natural landing spot and where we definitely have the trust. How do you build that trust with then more of the service buyers? Again, proving yourself, right? So the first thing that needs to start changing and needs to start changing is kind of you have a much more product maturity. As we've been saying, when we launch Customer service, because I said a much more mature product not that long ago, a couple of months ago, when we had things like multi-language, and we have things like customer skills, and we became really headless in terms of having many more APIs, and we became profile enrichment in terms of the things that we were learning from customers interactions. We were bringing money in the profile with marketing.

And of course, we keep improving that product. That was at the point that I considered, a couple of months ago, that this product is becoming more mature. That is at the point as well, we've been having to start or we just started to have more conversations with large customers in terms of agreeing on some proof of concept, some use cases, and see if we can perform better their solution that they already have in-house. Things like, again, on a simple way, I would say, let me prove you with the conversations that you are having, that we can get higher resolutions. You let us work a couple of weeks on it, and those are some of the motions that were going on.

I think, that product maturity, that product improvement, call it at the end of the day, getting to a much better product market fit and as well proving ourselves a little bit more up at scale in terms of the market is some of the things that it needs to happen for service becoming a significant business, as large as marketing or who knows, even larger. I do not know. Time will tell.

Operator

Yeah. As you guys look at expanding your product portfolio, other kind of verticals within horizontal software, they are kind of doing the same thing. As you're seeing enterprise customers within that backdrop increasingly talk about reducing the number of systems they have to manage, do you see AI as an accelerant for consolidation because that context becomes more important, or does it create more room for specialized tools? How do you think about the ultimate winners in that scenario when everyone kind of is trying to expand their footprint?

Chano Fernández
Co-CEO, Klaviyo

Yeah. Frankly, I see the ultimate winners as a scenario, the ones that have the right infrastructure, to the right data understanding in terms of managing not just the scale, but being able to get much better understanding of who are the customers that I'm liaising with and being able to provide better experiences. I believe we are really well basically placed there, and we're proving that one. What we're seeing in terms of the AI and the LLMs is what we're seeing, and we've said it, the highest user of MCPs, they use our platform more. We're saying like 16% more. As we also look into a world where we're all ourselves even are going to have much more agents interacting on our behalf in terms of either looking for opportunities, promos or options for us in terms and comparing.

Email is a phenomenal channel because it's the cheapest one. When you have agents interacting on your behalf, you can consume many more emails because you are not bothered, like, I need to read this other one, but if you can explore many more places to look for much more offerings and give me the better deal, why not? What we see is that is going to produce a third wing of interactions. Again, with channels like email being the most efficient and cheapest one, and me not being back as a human, the one to going through all of those, but being my agents doing on my behalf potentially for finding me the best answer and the best outcome on the other end, why not? That's what we see.

Operator

We will be opening it up for maybe a couple questions at some point. If anyone wants to start thinking about potential questions to ask, please do. Wanted to ask, K:Social brings social conversations and identity signals into your consumer profiles. Do you view this as more of a just larger opportunity with another outbound channel, or do you think that you could use social engagement to improve Klaviyo's data and view of consumers in general for your customers?

Chano Fernández
Co-CEO, Klaviyo

Yeah, great question. What we see socially is, what K:Social does is helping customers to increase their profile space, so reaching out to more people. The other way that I see is helping them to create much more targeted content. Again, if I can understand where my user base, not only as a profile, give me consent and starting to engage with them, so some of the social channels, but understand what are they talking about or what are their preferred content and how I can fine-tune that one for later on flows or automated campaigns, that is great for me, right?

Right now, mostly we're seeing it more in some of our more PLG motion and some of our SMB customers, again, because they're much more focused on increasing their number of profiles, right? It is much more basically an upsell motion today, but we're starting to see some of the large customers as well, both on profile but especially on content. They start to taking onto K:Social.

Operator

Okay. Anyone in the audience have any questions?

Speaker 3

Smaller brands. What do you think, how do you see smaller brands emerging in the next year or so of what they're not able to do today and what they could be achieving in a year, especially with your company's help?

Chano Fernández
Co-CEO, Klaviyo

Yeah.

Speaker 3

Do you have any vision for that?

Chano Fernández
Co-CEO, Klaviyo

Yeah. What a great question. The first thing is if you see we've been adding a lot of new logos, it is because we never seen so many entrepreneurs like today. What we are expecting to see is many of those will grow with us. Of course, some others potentially will not make it that successfully. Even though Klaviyo has traditionally been very easy to use, things like, again, Composer, kind of think about the ability to create campaigns. If I'm a small brand, if you're giving me the opportunity, A, to even onboard much easier because it's just almost like just interacting with the solution even very soon with voice, in the way of setting up my flows or setting up my forms or my campaigns, that makes the first barrier to make it even easier.

The second thing is if I am constrained because I cannot have marketing people supporting on doing more campaigns per week, I would like to do two, but maybe I can do one because those are my constrained resources, then I can see that they would benefit from things like Composer. And then lately even, the constraint or I do not have enough ideas on what to do, and again, Composer will be helping out there. I think we are going to help smaller brands to become some of the really big brands in a very efficient way from a cost perspective and overall kind of human force perspective, if you want to think it that way.

With things like K:Social that I just mentioned, then helping me as a small brand to acquire profiles, because that is, again, I want to grow my business, it starts by me thinking what are healthy profiles that I could acquire and if you can help me out to make that. So I think we, again, that is what I say, I am thinking about all this, we talk a lot about this personalization in terms of, A, sending the right message to the right audience, at the right time by the right channel, and that matters a lot. But I think as well, then the optimization and automation that may come with some of these tools for smaller brands, yeah, we are going to see really big businesses with really your people. And we see some of those today. We see some of those today.

Speaker 4

The question I have, thank you for those comments, but it is actually related to that. Can you just talk about the competitive landscape? Who else is out there, especially now with AI coming through, can people actually do this on their own? And just your thoughts on that.

Chano Fernández
Co-CEO, Klaviyo

Yeah. Depending on we call people could do this on their own. I mean, the whole kind of, I do not think it like the commodity of the deliverability, but they cannot have kind of infrastructure in real time and where I talk about the data mode and the ability at which we ingest and store data at scale, and I even mentioned this 100 million messages in 20 minutes. No, you cannot. No, you cannot. It now requires a huge investment, but would require It took us, like 14 years to build. I do not know. But it is definitely not something that you come. In terms of the competitive landscape, we have not seen much change in the last year. Clearly, as we go more into the enterprise, like before, we will be seeing players like Braze much more than we used to see before.

But there is more emotion of us going into areas that, or parties that we were not invited before or we were not part of. So that most likely, just if anything, will accelerate and will accentuate more than any other thing. But no other kind of call-outs in terms of significant competitive dynamics change. Other than maybe the one you see at the smaller of the market in terms of the Intuit Mailchimp, right? Some of those basically customers that will be looking potentially for more product innovation and moving forward into the future as many of those kind of look for other new solutions during the course of the next few months or right now. Yes. That is happening. Currently, we will be a beneficiary of those. Yeah. It is already potentially being, and certainly will be, and there will be others as well.

Operator

I'll take the reins back then. So two things are kind of, two dynamics you guys have talked about more recently are, one, newer products like Composer are not kind of fully reflected in guidance at this point. Management's also talked about growth deceleration, hopefully stabilizing over the next couple quarters, and I think that's baked into guidance at this point as well. What kind of evidence would give you confidence that some of the newer product S curves could maybe drive re-acceleration rather than simply acting as an offset to the maturity of your core increasing?

Chano Fernández
Co-CEO, Klaviyo

Yeah. Great question. Well, if you think about our business and we think about different growth curves and foundation that we do have there, clearly enterprise, and we talk a little bit of that one, but that part growing kind of 35%, 36%, so growth equity. International kind of growing 36% right now, and I don't think there is anything differently we have to do in international to kind of keep that sort of clip of foundation growth, meaning like not even new countries or whatever, just because even some of the new products are just getting ready for international in terms of language and some other localizations that were required and were not before. So that give us a little bit more potential penetration in the countries we are today present, right? And then kind of the upsell and cross-sell motion.

So we see those good levers for us in terms of the growth foundation and how we look at the business in terms of growth levers going forward. In terms of agents, the hard part to call, what we like is some of the metrics that I talk, because right now we're focused on adoption. And before, of course, thinking too much what is going to be the monetization, right? Is make those customer happy and get to a great product market fit. And that is what we're working right now, to be honest, both on the Composer and on the Customer Agent get to a phenomenal, outstanding product market fit, right?

Clearly, it's hard to call if you see all these products, once they are adopted and when customers see value and when the customers start to repeat, what exactly kind of when that milestone happen in terms of the whole history of the revenue curve, right? That's why we decided, we're going to focus on adoption, we're going to focus on repeatability, we're going to focus on customer sat before we think about monetization. And of course, that is what incentivizing our customers for right now. At the same time that we're engaging more with them, and we understand what product market fit looks like in terms of great product market fit. And that is why we decided not to put anything on guidance on Composer, right? Certainly, there is money in customer service in our guidance, right? Again, certainly, yeah.

Do I believe that those products are going to be growth accelerants? No doubt about it. If you ask me how much exactly, and you know I'm weighing, I'll tell you I will have a much better idea by the end of the year. Because again, of all what we are improving into those products and kind of how we are interacting now with our customers in understanding what the potential is, but also what are the use cases that are kind of most relevant and most valuable to them and we're building for.

Operator

I feel like I have to ask one about agentic commerce. So we've heard a lot about agentic commerce acting as a new discovery channel for a lot of brands. But if consumers increasingly delegate product discovery and purchase decisions to AI assistants, where do brands still create differentiation and how does that change the role that Klaviyo could play in that consumer relationship?

Chano Fernández
Co-CEO, Klaviyo

Yeah. Talk a little bit about that one, Callie, but it's a great question. It's something that not only the early data that we do have, like people that use more MCPs and people that use more of the connections use more of the platform. But I talk a little bit about my belief that if all of us will have agents and those agents interacting, there's just going to be more activity. There's going to be more interaction. Some of the cheapest channels, they're going to even benefit much more in terms of increased usage. That definitely the most efficient one to date that we all know is email. Of course, text and some others will benefit, but we have to prove much more continuously with the ROI because customers, they invest more in text.

They're usually much more sensitive to. They want to understand predictability and want to understand ROI in order to keep investing because that is much higher one. If you have the infrastructure ready to do these interactions on those MCPs and all those agents interacting, and we believe we do have, that is going to basically increase activity, is going to increase the number of interactions, is going to increase the number of sends and consumption and that benefit us, right? In terms of how do we monetize.

Operator

Yeah. One last one from me. It feels like you guys have so many different new products out in market, new opportunities in service, the agentic side of things. We didn't even talk too much about the Klaviyo CDP products and things like that. Plus international is growing really healthily. You have down-market versus up-market. How do you segment between all those different priorities at any given time? Given it feels like there's a lot of call options on growth over the next 12 months, how would you prioritize those different.

Chano Fernández
Co-CEO, Klaviyo

Yeah, it's a great question. When you look at us internally, we're pretty focused on agents and enterprise overall, right? Clearly international is there and we'll continue with clear, but again, there is still room to keep that foundation even without not doing much because, again, it's a question of penetration. It's a question of what we see in the responsibility that we're having in some of those markets. We talk about beyond retail, we've become a little bit more prominent and we talk about we have a very healthy clip on the new logos last quarter, 9,000 or so. Many of those came in hospitality and other verticals where we keep a steady pace in terms of growth. But again, it's not at the same level of priority like enterprise and agents. We're going to continue basically focusing on enterprise and agents.

Clearly, again, tomorrow is our customer conference, so you'll hear more from us around data infrastructure, around personalization, around agents. There will be more things there. Stay tuned. They're going to be really interesting. Yes, very exciting because we have a customer base. We have more to upsell and cross-sell. Clearly, multi-product will continue to be a good growth lever for us.

Operator

Thank you so much, Chano. Really looking forward to hearing all the product innovation out of K:BOS for the rest of the week and good rest of your day.

Chano Fernández
Co-CEO, Klaviyo

Thank you, Callie for having me. Thank you all of you for making the time. Thank you. Thank you so much for coming. Thank you.