Hello, everyone. I'm Jonathan Huang, Vice President of Investor Relations at MakeMyTrip Limited, and welcome to our fiscal year 2022 second quarter earnings webinar. Today's event will be hosted by Deep Kalra, our company's Founder and Group Executive Chairman. Joining him is Rajesh Magow, our Co-Founder and Group Chief Executive Officer, and Mohit Kabra, our Group Chief Financial Officer. As a reminder, this live event is being recorded by the company and will be made available for replay on our IR website shortly after the conclusion of today's event. At the end of these prepared remarks, we will also be hosting a Q&A session. Furthermore, certain statements made during today's event may be considered forward-looking statements within the meaning of the Safe Harbor provision of the U.S. Private Securities Litigation Reform Act of 1995.
These statements are not guarantees of future performance, are subject to inherent uncertainties, and actual results may differ materially. Any forward-looking information relayed during this event speaks only as of this date, and the company undertakes no obligation to update the information to reflect changed circumstances. Additional information concerning these statements are contained in the Risk Factors and Forward-Looking Statements section of the company's annual report on Form 20-F, filed with the SEC on July 13th, 2021. Copies of these filings are available from the SEC or from the company's investor relations department. I would now like to turn the call over to Deep to begin our webinar for today.
Thank you, Jonathan. Welcome, everyone, to our second quarter earnings call for fiscal year 2022. I'd like to begin today by wishing everyone good health during the ongoing COVID-19 pandemic. On our last call in late July, we shared that India was already seeing a massive reduction in the number of daily new infections since the second wave peaked in early May this year. The good news is that new daily infections have remained relatively muted, with about 16,000 daily new cases on a seven-day average basis. We believe helping to drive this progress has been the dramatic increase in vaccinations since late July, and natural immunity from unreported infections during the second wave. As of last week, over one billion doses of the vaccine had already been administered across the country, which is a significant global landmark.
Nearly 300 million of our own citizens are now fully vaccinated, and we expect that number to rise as many will receive their second dose in the coming months. It's encouraging to see that promoting social distancing and use of masks is gradually helping to restore normalcy, which has quickly spilled over to travel demand. As of last week, the Directorate General of Civil Aviation, or DGCA, had lifted the cap for domestic flights, restored domestic seat capacity back to 100%, and done away with many other restrictions. While scheduled international flights remain suspended for now, India has implemented travel bubble arrangements with 28 countries, including the U.S., Canada, the U.K., many EU countries, the UAE, Qatar, and the Maldives. With declining COVID cases across India, starting November 8th, the U.S. will allow fully vaccinated Indian travelers to enter.
Similarly, the U.K. had already relaxed quarantine requirements since October 11th. India has also reopened its borders to fully vaccinated inbound tourists on chartered flights in mid-October. Furthermore, all fully vaccinated inbound travelers can now forgo mandatory home quarantine if they upload a negative COVID-19 RTPCR report conducted within 72 hours of travel, helping to further ease the hassle of travel during the pandemic. As for our domestic accommodations business, more than 90% of our top-selling hotel properties are open and actively taking bookings. The availability of hotel supply is helping to serve the strong recovery across leisure cities as we recently registered our highest single day of check-ins since the pandemic started. In fact, across many leisure cities, we have now surpassed pre-pandemic room nights booked on our platform.
As for our domestic bus business, we've also witnessed steady recovery in supply with more than three-quarters of the private bus operator capacity and about 85% of government-operated bus capacity restored entering October. As you can see, we believe that domestic travel is rapidly coming back owing to high vaccinations and low daily new infections. As we sit here today, the team and I are increasingly excited for the prospect of rising travel activity, starting with this current festive season and in the quarters to come, especially once more people are fully vaccinated and cross-border travel becomes safe and nearly as effortless as it was before the pandemic. As I've shared before, travel is innate in all of us humans.
Our mission is to help facilitate the best possible end-to-end experience for our customers from travel research and booking all the way through to on-trip support to help fulfill this need in the digital age. We hope we've seen the worst of this pandemic and we'll get back close to pre-pandemic domestic demand recovery in the coming quarters. We're even more enthused by the fundamental shift in buying behavior that has taken place during the last six quarters. A recent comment from RedSeer Consulting is predicting that e-commerce users in India will reach 500-600 million by 2030, up from the roughly 150-200 million today.
This prediction, which is likely to play out, will place India only second to China in terms of the overall size of online shoppers, equating to an expected TAM, or total addressable market, of $350 billion. We fundamentally believe that the long-term upside for our business remains huge, and we continue to adapt and drive innovations to keep pace with ever-changing online travelers' needs. I believe that it is in this relentless focus on customer experience with our brands that will help cement the MakeMyTrip Group's market leadership position in the long run. Now I'd like to ask Rajesh to share some more color on our fiscal second quarter.
Thank you, Deep Kalra. Hello, and happy festive season to everyone. I sincerely hope you're all staying safe and healthy during this ongoing pandemic. As Deep Kalra mentioned, we are very enthused by the strong pent-up demand seen for travel following the devastating second wave. The good news is the momentum we had seen immediately following peak infections in early May had continued throughout the reported quarter. Even better news is that the country has so far managed to prevent any flare-up of a third wave of infections, thanks to the quick and large-scale vaccination program that has seen over one billion doses of approved COVID-19 vaccines administered so far. Throughout much of Q2, we have also seen the gradual and steady return of domestic travel supply to help meet the strong pent-up demand.
As mentioned earlier, with demand recovering, we were confident of getting back to turning profitable with our optimized cost structure, hence declared positive adjusted operating profits in the quarter. As you can see, in Q2, we continued to ride the strong recovery momentum that began following the early May infections peak. For the lean travel quarter, when compared to the same quarter a year ago, we managed to achieve nearly 2.6 x the volumes in segments in our air ticketing business, nearly 4.8 x the volumes in room nights in our hotels and packages business, and nearly 2.9 x increase in volumes of tickets within our bus ticketing business.
When compared to the previous quarter, we managed to achieve nearly 2.5 x the volumes in air ticketing, nearly 2.8 x the volumes in hotel and packages, and nearly 2.1 x increase in volumes of tickets within bus. This was achieved as the country did not fully shut down during the second wave, and thus the business recovery momentum seen in June continued sequentially all throughout Q2. Now allow me to provide some current quarter to date trends by line of business. Starting with domestic hotel and packages, which is seeing an 80% recovery in October so far. Today, nearly 90% of domestic hotel room capacity is open at our top-selling hotels, which includes virtually all chain hotels across the country.
While the early phases of recovery was driven by the higher end branded hotels and drivable leisure destinations, we are happy to see that the domestic recovery is now broadening out to include budget hotels, business destinations, and flyable leisure destinations. In addition, we are seeing domestic room nights booked at all major chains on our platform growing year-on-year and also seeing business in many leisure destinations have either fully recovered or exceeded pre-pandemic levels of volumes. As for our alternative accommodation business, in October, we have seen recovery of nearly 85% when compared to the same month pre-pandemic, with bookings at villas significantly higher than pre-pandemic. Following the peak of second wave, our team prepared for the expected pent-up demand.
For domestic travel, we launched the Luxe Hotels collection by curating and offering customers over 250 ultra-premium hotels and enhanced the listings content to drive better conversions. We also launched Luxe packages with these premium hotels to offer special amenities and features to enrich the customer stay experience. As for brand Goibibo, we improved the location and points of interest to help customers find hotels easier. Within the booking funnel, we introduced travel insurance to aid in cross-selling. Similarly, for our alternative accommodations experience, we improved the discoverability of properties with a new landing page in our dedicated homestays funnel and introduced a new entry point within our main hotels funnel. Now let me share some of the highlights from our air ticketing business, where the market's recovery of passengers flown now stands at 63% versus pre-pandemic peak in January 2020.
As expected, the domestic air market had steadily improved as demand for travel sharply returned in line with the containment of new infections. Even more encouraging is that on a book basis, October month to date, we are seeing a 90% recovery so far, indicating the strong travel demand for this year's peak travel festive season, where we are seeing top sectors booked like Delhi-Goa, Mumbai-Goa, and Hyderabad-Goa all exceeding pre-pandemic levels already. Naturally, as the clear market leader, our performance outpaced market as we have logged a 72% recovery so far in October on a daily flown basis. While international outbound flights are still fairly restricted, we have also seen traction in destinations that have opened to vaccinated Indian travelers. We expect as more countries open their borders, outbound travel will once again be a fast driver of growth for our air ticketing business.
In the meantime, during Q2, we continued to enhance our shopper's experience by introducing a quick book feature on Goibibo's mobile website. Furthermore, we continue to broaden our offerings with armed forces, student, senior citizens, and other special fares. We also launched a 100% refund policy to travelers who are tested positive for COVID-19 and also enabled the upload of vaccination cards into our apps, making transit a bit more effortless. We also recently announced our partnership with Hopper, one of the top travel booking apps in the U.S. for flights, hotels, and car rentals to help travelers save money with personalized recommendations and flexible booking capabilities. Through this partnership, we aim to further enhance the flight booking experience by boosting our recently launched price lock feature.
Hopper's price freeze technology will power MakeMyTrip's price lock feature and enable customers to lock in flight fares for up to seven days while they are in the process of firming up their travel plans. Now, I would like to share an update on our redBus business, where recently in late October, we have seen a recovery of about 70% of pre-pandemic levels, with some regions like Eastern and Northern parts of the country seeing 130% and 90% recovery, respectively. Today, nearly 75% of all private bus operators and 84% of government and regional transport corporation operators supply are back online. During the quarter, we worked closely with multiple operators, leveraging our real-time demand data to help them add the right inventory on key routes to better optimize resources during the ongoing recovery.
Within the bus ticketing business, we also witnessed firsthand the rapid digitization caused by pandemic, which has helped us gain new customers. Lastly, we had previously announced Primo, the program for top-rated bus operators to showcase their onboarded services. I'm glad to announce that today we have more than 800 buses co-branded as Primo buses on the road across India. Naturally, we have also seen great amount of interest and bookings for this experience from our user base. Now, I would like to move on to share an update on our other ground transportation business, which includes rail ticketing and cab rides. During the second quarter, our standalone other ground transportation business also recovered to 85% of pre-pandemic levels and has also helped contribute to nearly 25% of overall new users to our platform.
Within our intercity and airport transfer cabs business, we have reworked the funnels functionality to offer greater categories of cabs and vendors, introduced premium cab offerings with standardized amenities and trained drivers. As for our rail ticketing business, we also launched trip guarantee bookings, which offers a 3x value back to customers in case the desired rail ticket remains unconfirmed, allowing them to book last-minute and more costly alternatives like flights, cabs or buses to undertake their journey. Given the early successes we have seen for this product on MakeMyTrip, we are now rolling it out to Goibibo users as well. Additionally, the free cancellations feature available with rail ticketing offers greater flexibility to customers to cancel rail tickets in the last minute if they wish to without paying high penalty charges. Lastly, we are seeing good traction on corporate and SME travel revival.
In fact, in October, we have seen nearly full recovery versus pre-pandemic. Helping to drive the strong recovery is the conversion of our new accounts pipeline during Q2 as the team acquired nine new large enterprise accounts, 201 new mid-sized accounts and 385 new SMEs, helping us to surpass pre-pandemic level of active customers using our services and reach an all-time high in active accounts in September. We continue to see industries like e-learning, real estate, biotech, and IT services making a full recovery in corporate travel relative to pre-pandemic days as clients see the need to deploy their sales team for in-person client meetings.
As you can see, we are excited to see the very fast and strong recovery for travel demand as shown in our results for Q2 and continuing into the festive season of Q3 so far. Going forward, we plan to continue to position our products and experiences to capture this inevitable pent-up demand for travel, whether leisure or business, and leverage our optimized operating costs to retain and expand our market leadership in years to come. With that, I would like to hand the call over to Mohit to share more color on our financial results in Q2.
Thanks, Rajesh. Hello, everyone. I hope you're all staying safe and healthy. We report the first full recovery quarter following India's highly infectious second COVID wave in April and May earlier this year. It's a good solace to see that the travel recovery, as anticipated, has been stronger than the pace of recovery experienced post the first wave of COVID during similar period last year. Ever since the onset of COVID pandemic last year, our focus has been on tight cost control during the ongoing journey to full business recovery. As a result of our cost rationalization efforts during the last six quarters, we have been able to significantly bring down fixed costs and also build efficiencies in variable spends like marketing and sales promotions.
The highlight of this quarter is that with approximately just about 50% business recovery compared to same quarter of pre-pandemic fiscal year 2019 and 2020, we were able to deliver adjusted operating profits of about $6.6 million. Adjusted further for non-cash depreciation and amortization expenses, the adjusted operating cash profit is about $10.5 million for the reported quarter. Total gross bookings at over $734 million were nearly at the same level achieved in Q4 of FY 2021 just before the second wave of pandemic hit us in India. Gross bookings have increased by over 243% year-on-year in constant currency terms, and increased by over 156% on a quarter-on-quarter basis, thanks to the strong business recovery post the second wave.
The recovery versus the same quarter of pre-pandemic fiscal year 2019-2020 is about 49%. What is encouraging is that the exit recovery rate in September 2021 was stronger at 62%. Moving on to our business segments, air ticketing adjusted margin stood at about $38.6 million, representing an increase of over 3.2x the level achieved during the same quarter a year ago, and more than doubled from the previous quarter in constant currency terms. Our sustained strong market share in the domestic air ticketing business continues to help us, as this line of business has proven to be a lot more resilient when compared to other travel services during the initial recovery phases post the pandemic waves. Our market share in domestic flights continues to be close to 30% of all tickets booked.
The September exit recovery in domestic air segments compared to the same quarter of pre-pandemic fiscal year 2019-2020 stood at about 68%. We are hopeful that domestic air business will get to full recovery by the end of the next quarter or by December 2021. The adjusted margin for our hotels and packages business increased to $35.5 million in Q2, which is 6.4 x the adjusted margin achieved in the same quarter a year ago, and nearly triple the adjusted margin achieved in the previous quarter in constant currency terms. The September exit recovery compared to same quarter of pre-pandemic fiscal year 2019-2020 stands at about 60%, and we are hopeful to see full recovery by the end of this fiscal year.
As for our bus ticketing business, the quarter's adjusted margin stood at over $7.9 million and represented a 3.2x improvement from a year ago levels and doubled the adjusted margin achieved in the previous quarter. Lastly, the adjusted margin in the other businesses was $4.4 million, representing a year-on-year improvement of recovery of about 1.4x and increased by over 75% over the previous quarter in constant currency terms. During the reported quarter, while we continued to invest behind gaining share in the rapidly recovering travel market, we also witnessed operating leverage kicking in from our optimized fixed cost structure, helping us to return to positive adjusted operating cash profit for the quarter.
As for fixed costs, our adjusted personnel and SG&A expenses came in at $30.2 million, which is a slight increase of over $2 million compared to the previous quarter, but still significantly lower than the same quarter pre-pandemic fiscal year 2020 expense number of $46.7 million. During the quarter, our marketing and promotional expenses stood at about 5.4% of gross bookings compared to same quarter pre-pandemic fiscal year 2020, when it stood at about 9% of gross bookings. With the rapid scaling of vaccinations and medical infrastructure post the learnings from the second wave, we believe we could see a full domestic travel recovery well before the end of this fiscal year. We hope to see gradual relaxation in international travel post the festive season in India if the infections remain under control.
In the meantime, we continue to focus on maintaining strict cost discipline while making the right long-term investments towards business recovery. We believe our cost rationalization efforts, along with improving market shares and best-in-class customer experience with three strong brands, have laid the foundation for the next cycle of profitable growth for the group. While redBus continues to be the leading bus brand with potential foray into all forms of ground transport services, both MakeMyTrip and Goibibo continue to be the top two leading OTA brands based on gross bookings or adjusted margins or OTA margins, as you may call, in the Indian travel market.
With profitable operations at even 50% of pre-pandemic levels, we believe the MakeMyTrip Group is very well poised to ride the ongoing recovery in India's travel industry in the quarters to come with its leading OTA brands and bus brand, as well as the balance sheet strength of about half a billion dollars in cash and cash equivalents. With that, I'd like to turn the call over to the operator for Q&A.
Hi, Gaurav. Please go ahead with your question.
Hi, am I audible?
Yes.
Hi. Congrats on a great set of numbers. Couple of questions. The first question is, I would like to better understand how MakeMyTrip's competitive positioning has changed within the budget and the alternate accommodation markets where penetration rates may be much lower. I understand that the large chains and the mid-segment is the sweet spot for MakeMyTrip, has always been the case. But within the budget and the alternate accommodation, how has the competitive positioning changed compared to the pre-pandemic?
Yeah. Hi, Gaurav, maybe I can take that. Gaurav, as far as alternative accommodation is concerned, you know, the story has been actually very, very positive, both on account of, you know, the new consumer trends sort of emerging in a big way, where the preference was also to go in for secluded, you know, accommodations, just more from a safety standpoint and so on. And on the other hand, also on the supply side. We've been ramping supply on alternative accommodations all through, and, you know, in a much more accelerated fashion, you know, from the pre-pandemic levels, given the fact that, you know, a lot more properties are now sort of coming into the supply ecosystem. It's been a great story so far on both the accounts.
Even with respect to competitive positioning in the market, you know, from our growth standpoint in that segment, we are already doing, you know, similar to, you know, from a recovery standpoint, almost close to the same numbers on a run rate basis that, as, you know, if we compare that to the pre-pandemic level. We are quite happy, as we had also called out in the past, that we were investing behind in this segment in any case for the last couple of years in terms of, you know, just product experience enhancement.
You know, we also launched a dedicated funnel, as we pointed out, as well as the supply ramp up. All in all, you know, the story is very positive and we are quite optimistic, you know, even in future this segment is going to grow and we are going to definitely have, you know, a very strong position in the market with respect to this segment.
As far as budget is concerned, as compared to the last quarter, you know, where the recovery was mostly led by you know, the chain hotels, the premium category hotels, even the super premium category hotels, this quarter that we are reporting out and as we see even in current month, the budget segment also seems to be now recovering nicely, you know, with all the demand segments which focus on more budget segment category of hotels and accommodations, be it students slowly and gradually, also the small and medium enterprises, you know, who almost like from a consumer behavior standpoint behave like retail customers.
That's also beginning to come back, as we were sort of alluding to earlier. Definitely a much better position to what it was in the previous quarter. You know, in the coming days and weeks and quarters, it is only going to sort of go back to normal.
Great, Rajesh. Second question for Mohit specifically, and Mohit alluded in his comments of next cycle of profitable growth. With the optimized cost structure and further improvement in recovery rates in business, do we expect to stay profitable in the near term? Secondly, how should one think about the capital allocation given such strong balance sheet we have and we are already turned profitable, any capital allocation strategy in the new areas of investment, use of cash that will be helpful. Thank you.
Hi, Gaurav. You know, right through the pandemic, like we have been saying, we kind of had pretty much set a target of, you know, being in the, say, $±10 million kind of, you know, range of profits, you know, by the quarter, depending upon, you know, what is the state of recovery and we've already seen, you know, two waves of the pandemic. If you look at, you know, the last full fiscal year, you know, which was significantly impacted by COVID, despite the first half being, you know, almost like a washout, we were able to kind of, you know, bounce back, you know, pretty strongly in the second half. Eventually it kind of turned out to be a cash break-even year, a year for us on a, on an operating basis.
This year, again, you know, this fiscal year, the first quarter was significantly impacted by the second COVID wave. Again, you know, our cash operating losses were just shade below $5 million, so we were able to kind of, you know, keep it in a very tight range. As we have seen, you know, some part of recovery, you know, shaping through, you know, we have just posted close to about 50% recovery from pre-pandemic levels, and we have already seen kind of, you know, profitability come through in decent measure.
I think we kind of, our expectation is, you know, with the kind of vaccination that has kind of, you know, gone through, and the resilience which has been shown, you know, in terms of, you know, the infection rates remaining contained, you know, despite, say, for instance, the festival season in some parts of the country during Ganpati, et cetera, we are hopeful that we will not see a significant rise in infections. If that kind of, you know, holds out, hopefully the next quarter, which is also a, you know, otherwise a better travel season quarter considering it coincides with the winter vacations, et cetera, we could see recovery kind of, you know, strengthening here onwards.
You know, therefore we believe we should pretty much now remain on a profitable track, unless there is a significant disruption from the pandemic side. So that's kind of the first part of your question. Coming to capital allocation, again, you know, like we've been calling out, no real big plans in terms of a larger consolidation opportunity that we're kind of eyeing at. We'll continue to remain on the lookout for small niche investments. We have already called out certain areas of growth. Say, for instance, we have called out a foray into the alternative accommodation side of business, and we're actively looking at scaling up that part of the business.
We are actively looking at, you know, scaling up the entire, ground transport business. We are looking at getting into adjacent markets like GCC, where we have already done a soft launch last year and scaling that up. We're also looking at the redBus business being taken to kind of, you know, some of the international locations. These are broadly the kind of, you know, areas of growth and accordingly, you know, areas of investment as well, but no significant, you know, plans as of now which have materialized.
Thank you so much.
The next question comes from Vijit Jain of Citigroup. Vijit, go ahead with your question, please.
Yes.
Hi. Hi, can you hear me?
Yes, Vijit. Yeah.
Yeah, sorry. Hi. Congrats on a great set of numbers. I have a couple of questions from the A on the domestic flight side. Did I get Mohit right, your market share in there is about 30%, on a booked basis?
Yes. You know, Vijit, you're right. You know, the market share actually is kind of, you know, given out more on a flown basis because DGCA numbers are on flown basis.
Right.
It won't be much of a difference between flown and booking either.
Right. It does look like you gained market share in the flight business, because your number before this quarter used to be around 27%-28% odd levels, right? Pretty decent jump in market share in that. Is that understanding correct?
Yeah. I think the market share. Go ahead, Rajesh.
I was just going to add, Vijit, if you compare it with the pre-pandemic level, actually it's a gain of about three percentage points.
Thanks.
We used to be about 26.5%.
Right. Thanks for that, Rajesh. The second question is specifically on the train side. Is the train booking business shifting significantly away from IRCTC, in your opinion, in the sense that direct booking on IRCTC moving from that to OTAs, and has that kind of accelerated during the pandemic in your view? Second question related to that, if you can talk a little bit about product development on the train side. I know you talked about it in brief, but a little more color will help.
Yeah. Vijit, on the train, if you really overall analyze, even during the pandemic and even pre-pandemic, and there are reasons for that, and I can talk about that in a bit. Just to talk to you about the trends on, you know, the share shift that might be happening, the question that you asked.
Yeah.
I would say to some extent. I won't say to a great extent. You know, it. The reason for that is just twofold. One, overall IRCTC continues to be, you know, sort of behemoth in that sense, right? I mean, you know, they are the only supplier and, you know. Second, more importantly, even on the product experience, it's not necessarily a level playing field. It's effectively you have to just go through the, you know, IRCTC login still. You know, no matter what you end up doing, you would definitely be able to move some sort of, you know.
You would be able to grow on rail segment, which is what we've been also able to grow, but not necessarily I would say that the share shift has moved at a rapid pace from IRCTC, given the level playing field on the product experience side kind of an equation. Even last numbers that I saw, they continue to be at sort of 85% of the online share, and rest all the players in the market put together would be about 15% of the online market. Largely, rail has moved online because there's hardly any offline through the traditional travel agents that sort of happens. That's as far as the share shift is concerned. Sorry, Vijit, what was your second question?
Yeah, just on the product side in the rail business, I know you spoke about something very briefly about trip guarantee.
Yes.
Just a little bit of color on that because I don't think I understood that completely.
Yeah. Sure. Happy to. Basically, what we are trying to do here is, see, while I told you about the transaction share shift, we continue to keep getting a lot of traffic on rail. You know, the people will come in, and the reason for that also is that, you know, we have on our platform the railway information system. A lot of the customers where there would be overlap or even the new users, they would come in for not only transactions, but also, you know, checking the PNR status and various other things. Just on the railway information system standpoint, we get a lot of traffic.
Right.
The idea was to convert that traffic into transactions, and how do we do that? One of the given that we are a comprehensive travel platform with all the products available, the other alternative transport options, we thought it might be a good idea for a wait-listed candidate, for example, you know, and there is a huge number of wait-list tickets that happen on rail, as you know. That if there is a cancellation or if the customer wants to last-minute sort of the cancellation happens because he's not got a confirmed ticket, we are saying that we should be able to give you an alternative mode of transport, right?
Where the value could be on an average basis, maybe 3x. Where you will be able to pick up an alternative transport. Now, alternative transport could be a flight or could be a, you know, cab that you can do. The idea here is from a consumer standpoint and saying, "Listen, you know, you will be able to complete your journey and not be disappointed with that.
Yes.
Now, at the back end, the way it works is that, you know, this is basically a data science modeling behind the scenes. That we've seen based on the data and data on cancellation trends, et cetera, you know, how would from a, you know, just from a model standpoint would work. We've seen good sort of early results on that, and that's the reason why we are trying to make this popular.
All right. Thanks, Rajesh. Rajesh, just one question, one final question on the train side. So I think you mentioned you're getting 25% of your new customers from this funnel.
Yes, of the new users.
New users.
Of the total new users.
Yes.
About 25% are coming through the rail funnel. Yes.
Okay. Got it. Yes. Just one final question from my side. On the Hopper deal that you've done for cancellation protection and for a fare lock-in, right?
Fare lock.
Can you talk a little bit about what the initial uptake for that has been? I know it's still early days, but,
Yeah, sure. Sure.
Yeah.
No, it's actually very encouraging. See, if you would recall that we already had this feature. We had built our own product based on our own data and the modeling on top of it. We saw quite encouraging results in the early days. Now, you know, during the pandemic, the disruptions are happening, so therefore it was a bit of an up and down. We had seen decent early traction on that from a consumer point of view. In fact, in reaching out to consumer, we also tested the product out there. You know, we got very encouraging and positive response from the consumers as well.
Therefore we thought it would be an interesting idea to sort of further strengthen the product offering with Hopper, given the fact that they have also done a great job in terms of their own market in the U.S. in terms of scaling that up. With that thought, we thought we'll come together and sort of further strengthen this whole offering, leveraging and comparing notes between the two. You know, our own learnings from our own product behind the scene, the way the modeling works, and similarly, you know, sort of learning from their, you know, learnings from their respective market as well, and trying to come together and make the product even more stronger.
All right. Thank you, Rajesh. Thank you. Those are my questions. Thank you.
Next question comes from Ashwin Mehta of Ambit. Ashwin, please go ahead with your question.
Hi. Thanks, and congratulations on good set of numbers. Rajesh, one question in terms of consumer behavior, especially on air ticketing and hotels. In terms of people planning, say, short timeframe bookings versus planning over a longer timeframe, have you seen a change in terms of pattern given that the COVID infections have fallen? How would it kind of compare with the quarters that have gone by?
Thanks, Ashwin, and a good question. Yes, you're absolutely right. You know, till now, till the last quarter, it was very, you know, it continued to be very last minute. In fact, it became, you know, even more sort of last minute. Just from a consumer behavior standpoint, there was hardly any trip planning happening because even during the weekdays or weekends, the trend was that, you know, given the fact that you had the flexibility to operate from a remote location as well, that you would just suddenly decide and then, sort of check in a place where you can also operate and maybe have some relaxed time as well.
Now, in the quarter that we are reporting out, and more so even in the current quarter, that is beginning to change, and that is really a good sign. In fact, the sign of sort of some in some sense normal behavior coming back, where the advance purchase window has now improved. There is a bit of a planning beginning to sort of happen definitely for the leisure segment where now customers have started to plan in advance. One of the reasons for that also is that, you know, as the market is recovering, the fares have started to firm up as well. You know, when the moment that sort of news goes out, then it also triggers the you know, advanced purchase behavior.
We've already seen that happening. We are seeing, you know, like, winter season bookings happening around the new year booking happening, around the Christmas booking happening now, which is pretty longer AP. You know, and also very close to what it used to be pre-pandemic. Clearly there's improvement. I won't say that we've reached to a level of completely all segments put together the same sort of trip planning or the advanced purchase behavior as pre-pandemic, but clearly improved from the last quarters.
Okay, fair enough. The second question was in terms of hotels, where you talked about that even budget hotels are starting to come upstream in terms of booking. In that light, do you think the net revenue margins or take rates starts to move up for us? We've historically been in the 22%-23% range as well. How should we look at that in a scenario where budget starts to come in?
I should know on the margin. In fact, even if you go back in history, our longer-term outlook has been in the range of 18% and thereabouts, in any case. I mean, you know, you might get because of one reason or the other, and sometimes it's a sort of supply side upside also. Sometimes you end up getting, you know, in a quarter, which could look higher than the number, which was the case, I guess, in the last quarter. Last quarter, the gross take rates were actually pretty good, both for air segments as well as hotel packages.
Then that hotel and packages was not necessarily driven out of the budget segment. So those kind of aberrations might play out. I think from a long-term sustained basis, you know, margins, we should just, you know, keep around the same sort of range that we've reported out, around the 18% mark, kind of number, plus minus, you know, is going to be the general outlook on the take rates.
Okay. Just the last question in terms of alternative accommodation, I might have missed that, number. Where are we in terms of number of properties and how do we compare with competition across, say, villas, guesthouses and service apartments?
Yeah, sure. No, we've been ramping up that inventory as I mentioned. You know, in terms of number of properties, we would be close to approximately about 30,000 properties now, and catching up. It's hard to sort of, you know, just compare and see the actual number of property counts on the competition, and because of the fact that sometimes, you know, these are the way these properties get listed, not necessarily sometimes one unique sort of SKU, if you will, just using the, you know, sort of other commerce industry term, equivalent to that because of the fact that sometimes these properties get sold as rooms only and sometimes are, you know, like a full all-room villa.
From our sort of overall comparison standpoint, I think we are right up there in terms of just the number of properties that are out there, and we continue to keep ramping up. From a you know, the other lens to sort of see the way we look at it is the sufficient inventory available for pretty much every city and destination that we are focusing on, which is the way we always looked at it, even from a hotel inventory ramp-up standpoint, that there should be enough selection and choice for the customer for any destination where there is alternative accommodation available. From that point of view, we are, like, more than covered now, but we will continue to keep further expanding as we see opportunities out there.
Okay. Thanks and all the best.
Thank you.
Last question comes from Manish Adukia from Goldman Sachs. Manish, please go ahead.
Yeah. Thanks, Jon. Hi, good evening, team. Just three questions from me. Firstly, just wanted to specifically get some color on competitive intensity after Cleartrip's acquisition of Flipkart . I mean, in the last few months, have you seen any change in on-ground competitive intensity since that has happened? You know, if you were to, let's say, just pick one competitor out there, be it, let's say a Cleartrip or a Booking or an ixigo or whoever, in your view, which is the competitor that you are, let's say, most wary of or most closely watching out for, if, let's say, competitive intensity were to worsen over the next few months or quarters? That's probably my first question.
No, interesting question, Manish. First part of your question. Have we seen activity going up on Cleartrip? We saw some activity going up, and that was, I guess, combined or clubbed with the overall sort of the sale events that they do, typical Big Billion Days and stuff like that, and that's limited to domestic flight activity. Frankly, even before Cleartrip, also Flipkart used to do it. It's not that they have done it for the first time because, you know, at that point in time, somebody else was powering, you know, their flight use case. If you compare it with that, I don't think there was anything dissimilar that they ended up doing it this time around.
Now, as far as your second part of the question is concerned, you know, which is the competition that we would be wary of. Frankly, you know, if you look at the competition around and some part of the competition is always healthy, as we all know, I think it's just highly fragmented at this point in time. You know, and it might differ from a segment to segment standpoint as well, given the fact that we are a comprehensive travel platform, you know, for a hotel and packages segment or let's say for the hotel segment first, it'd be completely different. It is more like the global sort of OTAs, whether it is booking.com and mostly maybe booking.com, and in the alternative accommodation it could be Airbnb.
That, you know, one could sort of also learn from, and you know, as against to only sort of watching them. Of course, you compete in the marketplace, but, you know, these are big sort of successful players in the global arena. You know, you also learn from that competition and get inspired. And similarly, on the other transport segments, if you'll see it now for the bus segment, for example, you know, we don't really have. I mean, there is competition, but there's competition in maybe horizontal use case in one or two cases. Maybe the distant, really distant second, third position, but pretty long tail competition, if you will.
You know, as far as domestic flights market is concerned, you know, we've already spoken about our market share in that market. Again, you know, there are, like, now there may be an ixigo, there is EaseMyTrip, there's, you know, maybe third one. It will be very sort of divided and fragmented for the rest of the market. So I guess that's the way we sort of look at it. You know, one thing that I think we've always followed, that we will watch the competition carefully, but we are not necessarily sort of deciding our strategies because of the competition. Strategies as a market leader, we always will have tried to have our own strategy and you know, hopefully, you know, in all the times would be thinking ahead from anyone else in the marketplace. That's the way we sort of think about this.
Thank you so much, Rajesh. Very helpful. My second question is just on the shift to online. You talked about in the air business where now the market share is 30% on an overall basis, probably some of it also due to the shift in online. If you can talk about the hotels and the bus business in particular, where online penetration at least pre-pandemic used to be sub 20%. Is there anything to suggest in terms of data points or anything, your own sense that, during the pandemic there's been like a pretty rapid shift to online in the hotels and buses segment, which in your view, you know, could potentially stay as demand recovers? Anything or any color you can provide on that.
No, sure. You know, this number will come out as we get back to complete normal state, and we would know exactly how much penetration have gone up. You know, if there is our own wallet share increase, any indication, definitely online penetration has gone up. There's no question about it. I mean, it's going to mirror the way it has picked up in any other categories as well, you know, product or services. It is going to be a lag effect because you know, the travel is recovering because there were restrictions in place. As it recovers, definitely online penetration would have accelerated. Now, specifically to quantify by what percentage point, I think we'll have to get back to an overall normal situation for us to be able to sort of call that out number.
You know, first of all, figure that out number from the marketplace and then call that out number. But definitely would have increased. It was, you know, if I may bring in the old data point here, which was a Google BCG report pre-pandemic, maybe a year before pre-pandemic, where there was a prediction of this penetration going to 30% by 2023 or 2024, if I'm not wrong. I think the, you know, we may have been in, you know, either come close to about 25% or thereabouts or getting there. We will, I guess, you know, with the more certainty we will be able to see and calculate and know when the whole market is sort of back. Which is my sense, you know, fingers crossed on the third wave, another couple of quarters.
Got it. No, that's helpful.
Just wanted to add one point to what Rajesh said. I think, Manish, we can use two different surrogates here. While it's very hard to get an exact number like Rajesh just said, but I think one of the surrogates which is worth using is the doubling of the size of the e-com market already. I think now there's consensus around the fact that 110 million buyers is probably in excess of 220-230 million already. Some people suggest 250 million and growing. That's I think a pretty good surrogate. It's across the board. It might be more pronounced in some sectors and less. As we also go, you know, pretty much across the spectrum with some pretty low value products, right?
From rail and bus tickets going all the way up to international, I think we'll get the benefit of that. The second one I think is very clear that one of the biggest hurdles that people faced pre-pandemic was trust and belief in online payments. That has been completely, you know, I think crossed, you've really crossed the threshold out there where people have used online payments for the first time, whether it was to, you know, order something or to order a meal. I think that again will give a lot of benefit. I think there was never an issue on the shoppers and the researchers.
It was on the buying side, so really the last step of the funnel, which, I think early indications, we've actually seen appreciable number of new buyers come in on certain segments. Post the second wave, when we saw opening up, on the bus segment, particularly redBus, saw a pretty large number of first-time buyers come in. We're seeing the same through our vernacular platforms now. It's pretty interesting. Yeah, I think a conservative would be anywhere north of 50%-60% and hopefully even 100% more buyers and ready to buy.
Thank you so much, Deep, for that clarity. Just last question from me, if I may. Advertising revenues have started becoming a focus area for the company over the last couple of years. On an absolute basis, obviously quite small right now. Now we globally see for at least e-commerce companies, advertising revenue as a proportion of their GMV can be, you know, anywhere between 1%-2%. When you think about MakeMyTrip as a platform, is there any reason where, let's say, over a three- to five-year period, let's say 1%-2% of your GMV can't be advertising revenues? I mean, is that something like how do you think about the runway for the advertising revenues, is what I'm trying to understand.
Yeah, Manish. No, no, I think that is the reason why we had sort of started this initiative as well. We've again got very encouraging early trends on that. Now, directionally long term, whether it is three to five years or more, we don't know because we are sort of, you know, we still have to make certain investments in this platform, which is in the pipeline, and they'll come up in the next quarter or so, you know, for us to be able to see and the real potential of that. If we, you know, when we got into it, you know, from a benchmark standpoint, that's the way we were thinking, that this could be the ultimate potential.
Now, from our point of view, I think we will have to just wait for another quarter or two for us to be able to then see. Right now we are just, you know, within our travel ecosystem, we are trying to see. We also have to see how does it work for non-travel ecosystem, et cetera. Once we are able to do that, so far, whatever we have launched and whatever we have seen, we are very encouraged with that. Directionally, I think it is going to go down that direction only. I think with greater certainty to pinpoint whether it's going to be an X percentage or Y percentage of GMV, I think I'll hold on to that for a couple of quarters before one could call out that number.
No, that's very helpful. Thank you so much for answering all my questions and all the best.
Thank you, Manish.
Ladies and gentlemen, that concludes our webinar for today. Thank you for joining. If you have any follow-up questions, please feel free to reach out to any of us, and you may now disconnect.
Thanks.
Thank you.
Thank you, everyone.