Greetings, and welcome to the Microsoft Fiscal Year First Quarter 2014 Earnings. At this time, all participants are in a listen-only mode. A brief question and answer session will follow the formal presentation. If you would like to ask a question, please press *1 on your telephone keypad. If anyone should require operator assistance during the conference, please press *0 on your telephone keypad. As a reminder, this conference is being recorded. It is now my pleasure, I'll introduce and turn the call over to Chris Suh, General Manager and Investor Relations for Microsoft. Thank you, Chris. You may begin.
On our website, microsoft.com/investor is our financial summary slide deck, which is intended to follow our prepared remarks and provide the reconciliation of differences between GAAP and non-GAAP financial measures. Our website also includes information related to our new financial reporting segment, which were announced on September 19th, 2013, and discussed with investors on our conference call on September 26th. As a reminder, we will post today's prepared remarks to our website immediately following the call until the complete transcript is available. Today's call is being webcast live and recorded. If you ask a question, it will be included in our live transmission, in the transcript, and any future use of the recording. You can replay the call and view the transcript at the Microsoft Investor Relations website until October 24th, 2014.
During this call, we will be making forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could materially differ because of factors discussed in today's earnings press release, in the comments made during this conference call, and in the risk factor section of our Form 10-K, Form 10-Q, and other reports and filings with the Securities and Exchange Commission. We do not undertake any duty to update any forward-looking statement. Before I hand the call over to Amy, I'd like to remind you that all growth comparisons we make on the call today will relate to the corresponding period of last year.
Please keep in mind that with our new segment reporting structure, adjustments for items such as upgrade offers, tech guarantees, and pre-sales are consolidated into Corporate Other to provide better comparison of operating results. Unless specified otherwise, all impacted numbers for the current quarter have been adjusted for the cumulative effect of last year's revenue deferrals related to the Windows upgrade offer, Windows 8 pre-sales, the Office offer, and a $113 million revenue deferral in the current quarter, primarily related to Windows 8.1 pre-sale. You can find details of the adjustments and reconciliation of differences between GAAP and non-GAAP financial measures in our financial summary slide deck. With that, I'll turn it over to Amy.
Good afternoon, thank you for joining us today. By now, you've had a chance to look at our press release, earnings slide deck, key performance indicators, and our Form 10-Q. Our results have been reported using the new reporting framework I first discussed at our Financial Analyst Meeting in September. Since this is a new way to think about our business, I'm sure you'll have a lot of questions. After our prepared remarks, we'll allow a little more time than usual for Q&A. With that, let me dive right in. This quarter, we delivered record first quarter revenue. We did it while working through a significant transformation of our organization and while making significant moves to implement our new strategy. Our company is focused and delivering. Our enterprise business remains strong despite a macro environment that some have characterized as tough.
We are driving our business forward with industry-leading solutions in key areas like collaboration, unified communications, and cloud services. High customer satisfaction is driving high enterprise agreement renewal rates. At the same time, we are making meaningful progress in our consumer business. We saw growing engagement and adoption across our major consumer services, including Office 365 Home Premium, Skype, Bing, and SkyDrive. With the new Windows, we're building high-value experiences for our consumers that allow people to use our devices and services all day long, whether at work or at home. From a geographic perspective, we saw broad-based revenue growth. Overall, both developed and emerging markets showed strength. The U.S. and parts of Western Europe were particularly strong, while China was weak. Let me share some quick thoughts on the PC market, which turned out better than we had expected.
We're seeing signs of stabilization in the business segment with two consecutive quarters of growth and a relatively stable outlook for the next couple of quarters. While the consumer segment is more volatile with increasing competition for share of wallet, it also performed better than expected, particularly in developed markets. With that backdrop, let's move on to Windows. We're seeing favorable reviews and customer enthusiasm for Windows 8.1, which became available last week. Windows 8.1 delivers on Microsoft's promise of a quick innovation cadence, launching less than one year after Windows 8. Based on extensive customer feedback, we added more customization capabilities, made the UI simpler and easier to use, added new and smart ways to search, improved power management, and allowed multitasking, even on a tablet.
Combined with the progress our OEM partners are making, we are collectively increasing the selection of compelling Windows devices available to meet the dynamic needs of all segments of the market. This holiday, we'll see competitive opening price points on tablets and laptops, such as the Dell Inspiron 15 for less than $300. We'll also see exciting mobile devices, from six-inch phones to 10-inch tablets, many with Microsoft Office. In the 6-inch category, we're incredibly excited by the Nokia Lumia 1520 tablet announced this past Tuesday. For eight-inch tablets, Toshiba, Dell, and Lenovo we'll have devices available for less than $300. For 10-inch tablets, we of course like the Nokia Lumia 2520 with LTE. In addition to third-party devices, we're also excited about our first-party lineup. With Surface, we are making progress with better in-market execution.
As a result, we more than doubled the number of units we sold over the prior quarter. In terms of mix, Surface RT did better than expected. With Surface Pro, we saw some customers delay purchase in anticipation of Surface Pro 2, which delivers significantly improved battery and processor performance. Moving on to the enterprise, where demand for our solutions continues to be strong. Earlier this month, we announced our fall wave of enterprise products and services, which touches nearly every aspect of IT. We're seeing solid growth, we're outperforming our competitors, and we are taking share in areas like virtualization and the data platform. Our hybrid infrastructure and management offerings continue to be top choices for CIOs. With Windows Server Premium and System Center growing double digits again this quarter.
The latest versions of Windows Server, System Center and Windows Intune deliver enhancements in networking, storage, and device management for Windows and alternative platforms. These enhancements will help customers realize the promise of hybrid cloud computing across their data centers, hosted clouds, and Windows Azure. In the data platform, SQL Server continues to outpace the market. The next version, SQL Server 2014, will offer new in-memory and cloud capabilities that will increase performance and unlock new hybrid scenarios. Later this month, we will make Windows Azure HDInsight, our Hadoop-based big data solution, generally available. We continue to bring additional value to the Windows Azure platform. This quarter, we delivered a number of updates that enable faster connectivity, improve security, and integrate access and identity across on-premise and cloud applications.
With all of the innovation we're delivering to our enterprise customers, we continue to be uniquely positioned to capture more and more of the addressable market. Before handing it off to Chris, I'd like to say a couple of additional things. As part of our new reporting framework, we've disclosed segment gross margin. The segment breakout is important in understanding our performance because each of our businesses are impacted by different dynamics and have different margin profiles. In devices and consumer, the sequential change in gross margin dollars reflects the progress we are making towards our strategy of delivering a compelling family of devices and services. While we feel good about the increased traction we saw with Surface this quarter, we know there is more to do.
We are intensely focused on improving our capabilities in key areas like demand planning and supply chain management, and on achieving scale as quickly as possible. In commercial, we're already seeing the benefits of the investments we've made to transform our business model from perpetual software licensing to services. In our commercial cloud business, which includes Office 365, Azure, and other Microsoft services, we saw year-over-year gross margin expansion. With regards to our pending acquisition of substantially all of Nokia's devices and services business, we still expect the transaction to close in the first quarter of calendar 2014. We will provide an update to the EPS impact, if any, post-closing. In summary, we are executing better, getting our customers what they want, and making meaningful progress through the early stages of our transformation.
We've accomplished all of this while also working through the One Microsoft realignment and several significant announcements. We're committed to executing and delivering, so far that's what we've done. With that backdrop for the quarter, I'll hand it over to Chris to give more details about our performance before I come back and share thoughts on the outlook.
Thanks, Amy. First, I'll review our overall results, then I'll move on to the details by business segment. Total revenue was up 7% to $18.6 billion, came in about $700 million better than our expectations. Without the impact from foreign exchange, revenue would've been $200 million or one percentage point better. Annuity revenue was particularly strong, grew 11%, driven by commercial performance. Cost of goods sold increased 23%, which was in line with our expectation of over 20% growth. This increase was primarily due to Surface costs and also higher depreciation related to the CapEx investments we've made to support our cloud services strategy. As a result, gross margin grew 3% to $13.5 billion, reflecting the changing mix of our revenue.
All up, operating expenses grew 8%, which was generally in line with our expectations, with the exception of G&A, which declined due to lower legal expenses. We continue to be thoughtful and diligent in how and where we focus our resources. In advertising, the team has embraced One Microsoft and the benefits are already accruing with improved messaging and results. In R&D, we're continuing to focus our resources while accelerating our cadence. Operating income and earnings per share both declined 3% to $6.4 billion and $0.63 respectively. Unearned revenue grew a healthy 14% to $20.1 billion, our contracted not billed balance grew to over $21 billion, driven by commercial strength. Our inventory balance sequentially increased by $675 million, mostly due to builds of Xbox 360 and Xbox One. Ahead of the holiday selling season, Xbox represents over half of our inventory balance.
Inventory for Surface products declined sequentially, even as we built levels ahead of this week's Surface 2 and Surface Pro 2 launches. We announced a 22% increase in our quarterly dividend to $0.28 per share, also announced a $40 billion share repurchase program. We returned $3.8 billion of cash to shareholders, our highest quarterly amount since the second quarter of fiscal 2011. I'm now going to talk about the performance in each of our reporting segments. Our devices and consumer licensing segment is comprised principally of Windows OEM, Consumer Office, and Windows Phone, including related patent licensing. Our Windows OEM business performed better than expected, declining 7% versus our expectation of a mid-teens decline. As Amy noted, we believe we are seeing stabilization in business PCs, which grew again this quarter and drove pro revenue growth of 6%.
We also saw better-than-expected performance in the consumer part of our business. Non-pro revenue declined 22%, but was several points better than expected. Excluding the impact of China, which continues to have a different dynamic than other emerging markets, non-pro revenue declined 17%. Together with our OEM and retail partners, we've brought an incredible breadth of Windows devices to market. We've also made meaningful improvements to our advertising campaigns, which now clearly highlight the value proposition of our devices. As we head into holiday, we're excited by the opportunities to bring the new Windows experience to even more users around the globe. Consumer Office licensing revenue declined this quarter. The financial impact of the shift to Office 365 Home Premium was generally in line with our expectations.
Office 365 subscribers benefit from the natural integration of services such as SkyDrive and Skype and have the flexibility to access the service from numerous endpoints. Whether via traditional licensing or subscription, customers continue to see the value in Office as overall attach of Office increased this quarter. The Windows Phone ecosystem is seeing sustained growth. While we have work to do, our share is growing in many geographies, the device portfolio is expanding, and the number of apps available in the marketplace is increasing. I'll now move on to our devices and consumer hardware segment, where revenue grew $401 million, driven almost entirely by Surface. With improved sales and marketing efforts, combined with pricing and promotional activities, we saw Surface units and revenue grow sequentially from Q4, with a mix of sales shifting towards 32 gigabyte RT device. Demand increased for this device both in retail and in education.
From a gross margin perspective, in addition to product costs, which grew as a result of increased Surface sales, we also incurred non-product expenses as we readied inventory lines for the new Surface lineup and the holiday sales cycle. Moving to devices and consumer other. As a reminder, this segment includes our online marketplaces, advertising, Xbox Studios, Office 365 Home Premium, and other consumer products and services. This quarter, revenue growth in this segment was driven by both an increase in advertising revenue and also volumes in our online marketplaces. Search advertising revenue grew 47%, driven by continued revenue per search improvement and query volume growth. Bing has now grown its share of search queries in the U.S. to 18%. Gross margins declined slightly due to higher royalty costs and also infrastructure cost growth as we expand the geographic footprint of our services.
Turning now to our commercial business, where all up commercial revenue across both on-prem and cloud services grew 10% this quarter. Notably, even as we invest for growth, we saw gross margin expansion in our commercial cloud business. Across our commercial portfolio, we saw healthy renewals, a continued shift to premium products, and strong adoption of our cloud services. Our enterprise cloud strategy is resonating with customers, and server product revenue grew 12%. SQL Server revenue grew double digits, with SQL Server Premium revenue growing over 30%. Our commercial Office products also remained strong and grew 11%. Within this, SharePoint, Exchange, and Lync collectively grew double digits, with Lync growing nearly 30%. Helping to drive this demand for our server and Office products is deployment of hybrid cloud solutions.
This quarter, revenue for our commercial cloud services grew over 100% as services such as Office 365 are integrated with Azure services for comprehensive cloud solutions. Importantly, we are seeing strong customer adoption with Office 365 seat and Azure customers both growing triple digits. Dynamics CRM Online is also expanding its space with two-thirds of new Dynamics CRM customers opting for the cloud. With that overview of our commercial business, let me share the financial performance in each of our commercial reporting segments. Revenue in the commercial licensing segment grew 7%, and in our commercial other segment, revenue grew 28% to $1.6 billion. As a reminder, corporate and other is where we consolidate adjustments for tech guarantees, pre-sales, and the like.
In the comparable quarter of last year, we had aggregate deferrals of $1.4 billion for Windows and Office, and this quarter, we deferred $113 million, primarily related to Windows 8.1 presale. Having now talked through our results for the past quarter, let me turn it over to Amy to discuss our forward-looking guidance.
Thanks, Chris. As we look towards the second quarter, we are assuming the macro environment remains generally the same. With this, we expect many of the dynamics we saw in the first quarter to continue, with strong performance in our commercial business and ongoing improvement in our consumer business. Importantly, we are set up for a terrific holiday season. We have a wide variety of Windows-based devices in market. Earlier this week, we launched Surface 2 and Surface Pro 2, and in November, we will launch our next-generation console, Xbox One. Building on the performance and unique experiences that gamers love, it will also deliver an innovative entertainment experience by bringing movies, music, sports, and live TV together in one place. With that, let's get into the outlook, starting with devices and consumer. In licensing, we expect revenue to be $5.2 billion-$5.4 billion.
This range reflects similar dynamics to what we saw in the first quarter. As I noted earlier, we expect the business PC market to be stable. The consumer PC market is subject to more volatility. In hardware, we expect revenue to grow 35%-45%, to $3.8 billion-$4.1 billion, reflecting the expanded Surface lineup and the much-anticipated Xbox One launch. The 10 percentage point range reflects variability in device unit volumes. In the consumer hardware business, such variability is not uncommon, especially during launches and the holiday season. In devices and consumer other, we expect revenue to be $1.7 billion-$1.8 billion. Search revenues should continue to grow, reflecting improved revenue per search and query volume. As a reminder, in Q2 of the prior year, we launched "Halo 4," which contributed $380 million of revenue to this segment. Moving on to commercial.
We expect revenue to grow 9%-11%, in line with the first quarter. As we think about this part of the business, we're confident in our ability to continue to add value to our products while providing low total cost of ownership for our customers. In commercial licensing, we expect revenue to be $10.7 billion-$10.9 billion, with similar dynamics to what we saw in the first quarter. This includes healthy renewals and strong annuity revenue growth from volume licensing with software assurance. In commercial other, we expect revenue to be $1.7 billion-$1.9 billion, reflecting ongoing momentum in our commercial cloud business and enterprise services. As CIOs increasingly look to capitalize on the opportunities of cloud computing, we're confident they will continue to look to Microsoft for their IT solutions. Moving on to cost of revenue, which we expect to be $7.9 billion-$8.3 billion next quarter.
This range primarily relates to the unit variability assumed in the hardware revenue. In Surface, we are still in the early stages of the life cycle. As you know, there are many things that go into bringing hardware to market, including both variable and fixed costs. We are intensely focused on building volumes and achieving scale to cover these costs and get to profitability. As you think about the economic model for Xbox, you should keep in mind that console margins are just one aspect of the overall platform's financial performance. Attached is games, accessories, Xbox Live services also contribute to the economic model. We expect the launch of Xbox One to be the biggest in Xbox history, and we feel great about our ability to continue our leadership position in the living room. Moving on to operating expenses.
We expect OpEx to grow 6%-8%, to $8.5 billion-$8.6 billion. We also reaffirm our full-year guidance of $31.3 billion-$31.9 billion. We continue to invest in innovative experiences for our customers while remaining focused on expense. We still expect full-year capital expenditures to be about $6.5 billion, even though we only spent $1.2 billion in the first quarter. Given the nature of the investment, there is variability from quarter to quarter due to our success-based approach, as well as the timing of delivery and completion. We expect our tax rate for the full year to be between 18% and 20%, depending on our geographical mix of earnings. When adjusting for tech guarantees and product deferrals, we expect unearned revenue to be roughly in line with historical trends. In summary, I'm really pleased with our results this quarter.
It was a great start to the fiscal year as we executed and delivered across all of our businesses. We are on track with implementing the transformation of the company around the One Microsoft strategy. At the same time, are not missing a beat in executing faster. As we look forward to the second quarter, our enterprise business will remain strong, and we're also set up for a fantastic holiday season with Surface, Xbox One, and a host of devices from our partners, which will allow us to reach new customers and drive increased engagement. With that, I'll turn it to Chris, and then we'll take your questions.
Thanks, Amy. With that, we're going to move on to the Q&A. Operator, please go ahead and repeat your instructions.
Thank you. If you would like to ask a question, please press *1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press *2 if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment please while we poll for questions. Thank you. Our first question comes to the line of Brent Thill with UBS. Please proceed with your question.
Good afternoon, Amy, Chris. Thanks for the additional details. I know everyone appreciates the forward-looking details. My question's on the commercial revenue. Obviously, an impressive number in a seasonally soft Q1. Your guidance assumes also a continued good trajectory. Maybe if you can walk through why you think you're outgrowing your peers and what has led to this double-digit number?
Thanks, Brent, for that question. When I think about the commercial business and focus on our unearned revenue growth of 14%, plus our bookings growth, which was quite strong as well at 6%, I think about the roadmap. The strength of the commitments that customers are making is really for the forward-looking. It's a three-year commitment to the Microsoft platform, both to our cloud and on-prem solutions, the breadth and strength of that roadmap and our offerings. I think in many ways, that's what gives us the confidence that we're outperforming our peers. Also, I think it speaks a lot to the innovation and the roadmap we've shown whether it's for Azure, Office 365, or our broader server portfolio. I do feel quite good about both our competitive position and our ability to execute.
I think we did a great job in the field this quarter remaining focused on delivering what we needed to deliver to our customers, and we were quite pleased.
Great. Thanks.
Thank you.
Next question, please.
Thank you. Our next question comes to the line of Philip Winslow with Credit Suisse. Please proceed with your question.
Hi. Thanks, guys, congrats on a great quarter. Just want to focus in on Xbox and the Xbox platform. Amy, wonder if you could give us maybe some color on how it performed this quarter, in particular, as you look into the December quarter here, obviously, you gave that gross margin guidance. I was wondering if you could talk sort of high level about how you're approaching just the Xbox One launch, say, versus Xbox 360 from a perspective of how you're pricing it relative to COGS and just sort of how the build of Xbox One looks versus 360.
Thanks, Phil. I think it's a great question that gives me the opportunity to talk about the breadth of the portfolio that we'll have to offer at holiday, then talk a little bit about the gross margin profile and philosophy we have amongst those products. We are excited that we'll have a great value offer at holiday with Xbox 360, we'll also have a great choice with our innovative Xbox One platform to really give us a good breadth rolling into holiday of selections across price points. We did with Xbox One make a decision to really enable a first-class experience out of the box. There's Kinect, there's a headset, there's the console, depending on where you are around the globe, there may be a game included as part of bundles for geographic interest.
As I've said, the best way always to think about the life value of the Xbox plan is over its life cycle. I'm excited about the increased opportunity that Xbox One allows us to attach more and different services beyond what we've historically thought of as simply a gaming platform. When I think about the opportunity going forward, it is important in Q2 to realize that will impact our gross margin in the short term. Winning the platform at holiday and our positioning to do that allows us to grow profitability in a far different way over the life cycle. Hopefully, that helps.
Great, Phil. Thank you. We'll move on to the next question, please.
Thank you. Our next question comes to the line of John DiFucci with JPMorgan Chase. Thank you. Please proceed with your question.
Thanks. Amy, billings were about what we modeled for the quarter, but deferred revenue was about $700 million less than we expected anyway, which was equal to the upside in revenue. I'm just curious, did you end up recognizing a greater portion of revenue up front this quarter than you normally would? I guess the question could be said, was the transactional portion of the revenue in the commercial segment greater than it is typically this quarter?
Hi, John. This is Chris. I'm going to jump in a little bit, and I'll let Amy add on. I think the way we think about it is we did see growth across annuity and non-annuity in the business, but also the changing dynamic is the mix of the dollars that are going into unearned revenue. As we build more contracts in some of our subscription offerings, that also changes the nature of the term. If you think about one-year subscription offerings and things like this, that has a little bit of effect on the unearned revenue balance as well.
Let me add a little bit. I would've said, John, both of the things you said are true and both are good, which is, I do think our unearned balance growing 14% year-over-year was better than we actually had expected from our perspective. We also saw very good non-annuity performance within the quarter, particularly in Office and in SQL which I think are very good signs, we believe, to see the strength broad-based. As you know, the annuity portion tends to be related to large customers making long-term commitments. Some of the non-annuity is exciting because it tends to be smaller customers who've decided to go ahead and upgrade to the most recent version of Office, which is also encouraging.
Okay. Thank you.
Thanks, John. We'll move to the next question please, operator.
Certainly. Our next question comes to the line of Walter Pritchard with Citigroup. Please proceed with your question.
Hi, guys. This is Ken Wong for Walter Pritchard. I guess we wanted to focus a bit on Windows and the OEM business was down just 7% this quarter versus down 15 last quarter in what seemed like a really. You guys had a lot of pressures on ASPs and whatnot. I guess what drove the sort of the quick turnaround from quarter to quarter? Maybe if you could just dig in a little bit there.
Let me try to break it up a little bit to make sure I understand, and get a chance to talk about the overall performance. Business was better than we expected. Actually, ASPs were probably higher than many people had modeled and than we had expected due to mix. Growing 6% in the Pro segment was both better than we expected and probably better than many people had considered. In the Consumer segment, the minus 22, and taking out China to minus 17, I think is generally overall, when you take those two numbers, probably in line with most of the device-level estimates for PCs we've seen across the industry and from some of our peers reporting in the system. I do think we were impacted by some inventory levels, that did come down a bit actually this quarter as well.
I think overall, we do think that things are probably more stable in the business segment and encouraging. In consumer and developed markets particularly, we're better than we had seen.
Great. Thank you. Ken?
Thank you.
Yes, next question, please. Thank you.
Certainly. Our next question comes from the line of Keith Weiss with Morgan Stanley. Please proceed with your question.
Excellent. Thank you guys for taking the question. You saw a real market uptick in the advertising revenue, the search advertising revenue. Any particular catalyst you could point us to in sort of what really catalyzed that part of the business, and how sustainable that's going to be on a go-forward basis?
Sure. Thanks, Keith. A couple things. It was driven, as you noted, both by RPS improvements and volume improvements, which is encouraging. I also think underlying that are some real technical improvements we've made within the search engine. The algos are better, and the investments we're making are really allowing us to monetize at a higher level. We also saw some strength in a few other geos, which helped increase the performance there. I do believe that that trend we expect to continue into Q2.
Excellent. Thank you, guys.
Thanks, Keith.
Next question, please.
Thank you. Our next question comes from the line of Heather Bellini with Goldman Sachs. Please proceed with your question.
Hi. Great. Thank you, Amy and Chris. I just was wondering, you talked about the entry of a lot of new SKUs that are coming out for the holiday season. As we start thinking about building our OEM models, how do we think about ASPs for the eight-inch and below category that you referenced? There's a lot of product coming out with.
Good question, Heather. Let me talk about, first, the importance of the breadth of the offers that we're putting into market. With Windows 8.1, one of the focus we had was to expand both the opportunity for screen sizes, and to reach new price points and to cover really from the smallest to the largest, with touch and non-touch. I think our ability to work with partners and some of the sales execution we've seen in the field has led to have a broad opportunity at retail for holiday for devices. It is important. I do hope in some ways this is a question that's a bit awkward. You always want to say ASPs, it's good to have ASPs go up.
Transparently going forward as we make more progress, especially in the smaller screen sizes, we should expect units to go up and be very excited about that in terms of share. ASPs would trend down. Our guidance does not assume a material impact to ASPs in Q2. Over the long term, I actually do understand the question and would expect ASPs to be on that trend line, assuming we are successful in those lower-end device sizes.
Thank you very much.
Thanks, Heather.
Thank you. Next question, please.
Thank you. Our next question comes on the line of Mark Moerdler with Sanford Bernstein. Please proceed with your question.
Thank you. Amy, thank you for giving so much more data and guidance. We appreciate. Couple quick attached questions. You said that the consumer Office last quarter was going to be down roughly 5% to lower than the PCs due to the move to subscription. You said the attach was higher this quarter. Should we think that the dip was roughly in line with that?
Hi, Mark. This is Chris.
Yep. Hello, Chris.
Let me try to clarify the numbers just so we're all on the same page. We did say consumer Office did decline this quarter. Last quarter, you're right, we said about five points of impact. The impact indeed was about what we expected. With the increase in attach, they sort of tended to offset each other in the end. The numbers came in pretty much as expected. I think that's the right way to think about it.
Okay, perfect. That answers it all.
Of course, I can't let Chris. I'm going to add a little bit to the answer. Sorry, Mark, I do think it's important for us to continue to reiterate the importance of the success of the Office 365 Home Premium SKU from a strategic standpoint. We have done a very good job, and I would say, as a mixed percentage of the SKU, it continues to do even a little better than we had hoped in terms of execution at the endpoint and driving value. While that does have an impact on the initial ASP of the SKU, the long-term lifetime value of that product, in my belief, given the always up-to-date first-to-see innovation, use across multi endpoints, inclusion of Skype, inclusion of SkyDrive, really does allow for a higher lifetime value and ultimately a happy customer.
I really am encouraged by our progress and our execution there.
Beautiful. One other quick question. Any sense for what commercial licensing would have been if not for the move to cloud and subscription? Does it make a material change yet at this point?
No. The best way to think about that, Mark, is it's not an exact offset, but when I talked about the commercial business all up, I gave the construct around products like Commercial Office, Commercial Server, as all up across both on-prem and commercial. We talked about Office growing 11% across both commercial licensing and commercial other in aggregate. If you look at the specific segment, you'll see that Office in the commercial licensing segment actually grew 6%. You can see that we're having outsized growth in the commercial other segment, which is Office 365. That maybe helped at least dimensionalize the size of the growth in relative terms.
Perfect. I do appreciate it. Thank you both.
Mark.
Thank you. Our next question comes from the line of Rick Sherlund with Nomura Securities. Please proceed with your question.
Thanks. Just to follow up on Mark's question, I believe there was a slide at FAM that showed about $150 million of negative impact in the quarter from the move to the cloud, which in of itself it's about 1% of revenue, so it's kind of not a very big deal. I think most of that was from Office versus server and tools. Can you say it's about as expected? I guess I'm just looking for some clarification here. Is the really only impact we're seeing in the Office segment versus server and tools, or was there much impact in that part of the business from the move to subscription?
Rick, let me clarify. The $150 you're right, was actually just related to the consumer Office segments, and had no broader connotation beyond that. That $150 million in a quarter on consumer Office actually does have a meaningful impact to the growth of that, especially versus PCs. That being said, obviously, as we've talked about the momentum in our broad Office 365 revenue, it is a bigger impact across not just Office, because I think that's actually not the way of thinking about Office 365's impact. There, it's really around Exchange, Lync, SharePoint, and the broad server impact there is actually more meaningful than its impact on maybe Office client on the commercial side.
Great. Thanks, Rick. Next question, please.
Thank you. Our next question comes from the line of Ross MacMillan with Jefferies. Please proceed with your question.
Thanks a lot. I have two questions. Just first on the device and consumer licensing business, your forecast for Q2 suggests a moderating decline, and I was curious as to whether on the corporate OEM side, if you will, that's just a reflection of the ongoing stabilization trend, or do you also expect to see improvement on the consumer OEM side? Related to that, how do you think about the impact of the end-of-life of XP on the corporate OEM side? Do you think that the improvement is completely unrelated to that end-of-life forthcoming, or do you think there could be some impact related to that? Thanks.
Great. Let me divide up that question, I think, as you said, two parts. Our Q2 guidance for devices and consumer licensing really says that the trends we saw in Q1 on both sides continue in Q2. I think that's an important distinction, as you noted and asked for clarification on. I hope that's helpful on that component. When it comes to end-of-life of XP, I tend to think about that more on the VL side as well and the strength there, which will be in the commercial reporting segments. We continue to make progress on the XP install base, and now a little over 75% of the PCs are running 7.
I do think as we continue to get to end-of-life of XP, you'll see the impact more on the VL side of the business than you would in the device and consumer licensing segment.
Thank you very much. That's helpful. Maybe one quick follow-up. Just on the Office business overall in the commercial segment, if you think about units, whether licensed or 365, when you just think of the aggregate pool of units, you sort of alluded to it before, but did that perform in line with your expectation, or was it actually slightly better on a unit basis? Thank you.
It was slightly better, Ross, is the best way of thinking about that from a unit perspective.
Thank you very much. Congratulations.
Thanks, Ross. We'll take the next question, please.
Certainly. Our next question comes from line of Ed Maguire with CLSA. Please proceed with your question.
Hi. Thanks for taking my question. I was wondering if you could address the conditions in China in a little bit more detail, not just on the consumer, but also in the commercial as well as what your expectations might be given the lifting of the ban on game consoles for Xbox there. Also if you could just address some of what you're seeing in terms of your commercial cloud adoption outside of the U.S. Thank you.
I'll take the first part of the question, Ed. Yeah, as I said on the call, the macro conditions in China, which I think consistent with what some of the other companies have reported as well, have been challenging. Our total revenue across all of our business, including the PC-related businesses, were down year-over-year, and I think that overall impacting our results in China all up. I think the second part of your question was related to commercial cloud, was it? Sorry, can you repeat your second question?
Sure. I was wondering about Xbox expectations there, but also the trends of commercial cloud adoption in areas outside of the U.S.
We haven't really talked specifically about our expectations for China on the Xbox, but let me take the second half of that question. Our performance in both Office 365 and Azure has actually been quite good, both in the U.S., to your question, and outside the U.S. Part of the reason that you've seen us investing on the capital expense side is to continue to build out the opportunity set because we are seeing good demand outside the U.S., and I do think our ability to be competitive there is just as high as it is here. We've already seen that growth.
Thank you.
Great. Thanks, Ed. Next question, please.
Thank you. Our next question comes from the line of Jason Maynard with Wells Fargo. Please proceed with your question.
Hey, guys. Good afternoon. I wanted to drill a little bit into how you're thinking about holiday on the consumer hardware side and specifically just expectations around Surface. Also any insight or color you think in terms of what your expectations are with RT versus Pro. Thank you.
Thanks, Jason. I think overall, for holiday, given our guidance, we clearly do expect a healthy holiday performance across the portfolio. I say that because we do have offerings that provide great value from having Surface V1 RT still in market, Surface 2, Surface Pro, 2 plus Xbox 360, plus Xbox One, really does provide both a value portfolio and those who want the latest and greatest experience have something covered. The guidance does include good performance across all of those product lines. We did see, I think as Chris and I both talked about, a lot of progress in sales execution on Surface in particular this quarter. That does give us more confidence about our ability to execute again well in Q2. In particular, as you noted, RT did do quite well this quarter.
I look forward to seeing that continue with the Surface 2 device as well at holiday.
Great. Thank you, Jason. We'll move to the next question, please.
Thank you. Our next question comes from the line of Kash Rangan with Bank of America Merrill Lynch. Please proceed with your question.
Hi. Thank you very much for all the details as well. Maybe my math skills have gotten horribly weak, but I just took the midpoint, Amy, of your revenue guidance for the different line items, also the midpoint of your cost of revenue inputs and the midpoint of your OpEx, and I come up with what looks to be about a 10% reduction to where I think most sell side models are. I'm hoping that I did something wrong here. If that's the case, I get about 29% op margin relative to the 33% or so that you did last year. Can you just walk us through what are the items that you're assuming in your cost structure which effectively makes the op income flat, although you're getting good revenue growth rate?
I just wonder if there are any one-time items or if it's just emblematic of a shift in your business model to Devices and Consumer, especially with Nokia going forward. Wonder if we should not be thinking about op margins, but really op income growth rate. Thank you.
Thanks, Kash. I think the one thing I would urge you to do as you think about the guidance we gave is looking specifically at the D&C hardware guidance, as well as making sure you're mapping the COGS very specifically to whatever assumption you're making in D&C hardware. Given the business model of Xbox, that can and will have an impact in Q2 to the overall gross margin structure. As you think through that, I think that's probably one of the assumptions that it may sound like using the midpoint could lead you a bit off of where I would have expected.
Got it. Thank you very much.
Thanks, Kash.
Next question, please.
Thank you. Our next question comes from line of Raimo Lenschow with Barclays. Please proceed with your question.
Thank you. I just want to follow on from Jason's question earlier on. Can you talk a little bit about where you see the improved success and the sales execution success on the Surface? Is it kind of commercial? Is it consumer? What's driving the improvement there? How much is kind of the improved revenue run rate also driven by the fact that the channel needed to be ready for the holiday season? Thank you.
Hi, Raimo. Thanks for the question. As we talked about, especially for this last quarter, Surface, we saw two things I'll mention, which is popularity of the Surface 32 GB RT device. That one was more successful this last quarter. We actually saw demand increase in both commercial and in the education customer segment as well. We did see some improvement across both those segments.
Yeah, I would say that another way is that it was in retail and in education, was really our RT performance.
Yes, sorry.
Sorry, Chris.
What I meant, actually.
I just want to make sure that was clear. It really was better execution at retail and in edu, and I still look forward to building a commercial channel, which we're just starting to do as we continue to add resellers to our model.
Perfect. Thank you.
Thanks.
Thank you. Our next question comes from the line of Brendan Barnicle with Pacific Crest Securities. Please proceed with your question.
Thanks so much, guys. I had two quick ones. One was the SQL Server success continues to be very impressive, particularly relative to the field. I'm wondering where you're seeing the most success there. Is that market share gains? Is that pricing getting into some new markets? If you could provide any color there, that'd be helpful. What is your expectation for the next update on Nokia?
Great. Let me take the second one first because it's the easiest. We still do expect the transaction to close in the first calendar quarter of 2014. Post-closing, if there are any EPS impact changes to what we said before, we'll give them post-closing. Now back to your original question on SQL. That's a terrific one to get to talk about. Our growth there is, as you said, both share growth and revenue growth. It's happened, I think, generally both in BI, which we've seen a lot of traction with. I don't know if you've had a chance to see some of our Power View announcements recently. Our ability to span from the end user to the hardest big data problems really has resonated both in the market and with industry analysts who've taken, I think, a strong position that we're the real market leader there.
The other thing I would say is a very healthy performance of our premium SKUs. Our premium SKUs have continued to provide market growth. I think are competing quite well with the competition.
Great. Thanks, guys.
Thanks, Brendan. Next question please.
Thank you. Our next question comes from the line of Gregg Moskowitz with Cowen and Company. Please proceed with your question.
Thank you very much, good afternoon, guys. Just two questions. First, Amy, if I recall correctly, I believe last quarter you had mentioned an expectation for double-digit annuity growth in fiscal 2014. Is that still how you're thinking about the annuity part of the business? Secondly, the year-over-year cloud revenue growth you reported was certainly impressive. But I was wondering if you could shed some light perhaps on how much of Azure billings or revenue are incremental versus cannibalistic.
Two good questions. I do expect our annuity growth and the guidance we gave, it still does assume double-digit annuity growth going forward. I think our performance this quarter gives me confidence that the guidance in Q2 is the right one given our strengths and our competitive position. Secondly, on cloud revenue, your question gives me an opportunity to talk about the importance of our hybrid cloud. Within especially our server business, our ability to power to cloud, whether you want to run it, you want a service provider to run it, or you want to use ours, is really an incredibly powerful story. I think in some ways, whether or not it's cannibalizing becomes somewhat difficult. What we've generally found right now is that it has been often additive.
If you look at our server growth all up, which we tried to provide to help give some parameters around that to give some confidence that we're both growing the base and providing additive opportunity, I think that's the number I would probably look to to see the impact there.
Great. Thanks very much.
Thank you.
Thanks, Gregg. Operator, I think we're down to our last question.
Certainly. Our last question comes from the line of Kirk Materne with Evercore. Please proceed with your question.
Very much for fitting me in. I guess two quick ones for you, Amy, on the commercial cloud offerings. I guess first around Office 365, you mentioned you've seen pretty good uptake even outside the U.S. I was interested in just your ability to monetize Office 365 in some of the emerging markets that have been challenging over time for Office. Secondly, as a follow-up to Gregg's question on server, within Azure, how much of the uptake in Azure is coming from sort of existing Microsoft logos versus bringing on net new logos onto the platform? Thanks.
Great. Thanks, Kirk. Let me talk about two things. I do think it's interesting. Maybe the best example of how to think about us moving beyond our traditional markets is the fact that we were the first to commit to a data center in China, a market that we've historically had challenges monetizing at a high level. We went there. We're going there with Office 365 and Azure. We look forward to being able to make progress. We're investing both headcount and capital dollars because we do believe this provides an interesting opportunity for us to begin monetizing in markets that have been harder for us to grow maybe with a more traditional business model. Secondly, with Azure, I think we've seen both.
The thing I would say is what's been really helpful is that as we make it easier to attach Azure services to our normal rhythm in the field, through our enterprise agreements and through volume licensing, it provides a really helpful way and a really easy selling motion to provide customers flexibility. We add it in the normal rhythm of a sales motion. We allow people to try, use, and buy, and that has served us well in terms of being able to expose Azure to more and more customers at a normal selling cycle. I think that's probably one of the better ways. It's the same actual selling rhythm we've used with Office 365 so successfully. With that, I wanted to say thank you. I know that this quarter we changed reporting segments, and that requires a lot of work.
Thank you for all the work put in to understand our transition that we're trying to make as a company. Let me turn it back to Chris to say his final words.
That wraps up today's earnings call. We look forward to seeing many of you in the coming months at various investor conferences. For those of you unable to attend in person, these events will generally be webcast, and you'll be able to follow our comments at microsoft.com/investor. Please contact us if you need any additional details, and thanks for joining us today.
Thank you.
Thank you. This concludes today's teleconference. You may disconnect your lines at this time, and thank you for your participation.