Good afternoon. My name is Amy, and I will be your conference operator today. At this time, I would like to welcome everyone to the Nutanix Second Quarter Fiscal Year 2019 Earnings Conference Call. All lines have Thank you. Tanya and VP of Investor Relations And Corporate Communications, you may begin your conference.
Good afternoon, and welcome to today's conference call discuss the results website. Joining me today are Deerej Pendi, Nutanix's CEO and Dustin Williams, Nutanix's CFO. After the market closed today, Nutanix issued a press release announcing the financial results for its second quarter of fiscal 2019. If you'd like a copy of the release, you can find it in the press releases section of the company's website. We'd like to remind you that during today's call, management will make forward looking statements within the meaning of the Safe Harbor provision of federal securities laws regarding the company's anticipated future revenue, billings, gross margin, operating expenses, net loss, net loss per share, free cash flow, our business plans and objectives, demand for and customer adoption of our products and services, plans for and timing for the impact of our transition to a subscription based and recurring revenue business model, our continued investment in technology, talent and sales and marketing efforts and any expected impacts from these investments, the benefits and capabilities of our platform, competitive and industry dynamics, market size and potential market opportunities and other financial and business related information.
These forward looking statements involve a number of risks and uncertainties, some of which are beyond our control, which could cause actual results to differ materially and adversely, from those anticipated by these statements. These forward looking statements apply as of today, and you should not rely on them as representing our views in the future. We undertake no obligation to update these statements after this call. For a more detailed description of these risks and uncertainties, please refer to our Form 10Q for the first quarter of fiscal 2019 filed with the SEC on December 10, 2018, as well as our earnings release posted a few minutes ago on our website. Copies of these documents may be obtained from the SEC or by visiting the IR section of our website.
Also, please note that unless otherwise specifically referenced. All financial measures we use on this call today are expressed on a non GAAP basis and have been adjusted to exclude certain charges. We've provided reconciliations of these non GAAP financial measures to GAAP financial measures in the Investor Relations section of our website and in our earnings press release. Lastly, Nutanix will be hosting its Investor Day 2019 in New York City on Wednesday, March 20th. Event will be webcast on our Investor Relations website.
Institutional Investors and sell side analysts interested in attending in person should please contact IR for registration information. With that, I'll turn it over to Dheeraj. Dheeraj?
Thank you, Tania. Good afternoon, everyone. Q2 was a good quarter for us as we continue to transform to a subscription business with a meaningful extended product portfolio. Our continued shift to a recurring revenue model resulted in 57 percent of our billings coming from subscription, up from 38% in the year ago period, our subscription revenue is up 112 percent year over year to $157,000,000. Continued execution in product customer support and enterprise selling resulted in a number of new large deals, strong continued penetration into our existing customers, and record HB penetration.
Our differentiated product offering helps us drive continued standardization within customer accounts. In Q2, we again saw strength in large deals, closing 57 deals worth more than $1,000,000 and 6 deals worth more than $5,000,000 in the quarter, 3 of which were from customers who also spent more than 5,000,000 just a quarter ago. We now have 17 customers with a lifetime spend of more than 15,000,000 nearly 800 customers with a lifetime spend of more than $1,000,000. Global 2000 customers continue to recognize the value of our platform the simplicity it brings to their We now count more than 760 as customers, including 2 of the Forbes Global 5, 6 of the Global 1040 of the Global 50. And even as we add to our diverse customer base, we remain committed and our competitors.
The market we address remains very strong in our win rates and pipeline conversion have remained consistent We feel there is a very large opportunity to continue to sell our industry recognized Nutanix core offering. The customers who are looking to modernize their IT environment the greatest choice. And increasingly, we see demand from both new and existing customers for solutions outside our core offering. As we look forward to and plan for the continued growth of our business, we're constantly examining every aspect of our business execution. In that vein, I'd like to take you through 3 key areas of our business where we're making adjustments to maximize our strong market opportunity.
First, we recently identified some imbalances in our lead generation spending that were beginning to impact our sales pipeline. We recognize these imbalances in Q2 and have adjusted our lead generation spend accordingly. Despite these, these actions will take some time to take effect and therefore, our Q3 guidance reflects the short term impact of these imbalances. The changes we implemented are already showing early positive science at the top of the funnel, and we expect to see increasing traction in our sales pipeline over the coming quarters. Duston will provide more details on these imbalances in our action taken later in the call.
2nd, over the past few quarters, we have not kept pace with our bullish sales hiring goals. This plays a role in our sales pipeline development. Tiring at this scale is an R and there's an ebb and flow to the process. We've been putting more focus on this aspect of our execution as we don't foresee any macro weakness in the horizon. Finally, we're in the process of addressing a few opportunities to improve our sales execution in the Americas region.
To address this, we have promoted Chris Caderis, our current head of EMEA sales to lead both the Americas and EMEA sales organizations. Chris has led our EMEA sales engine to tremendous growth over the past two and a half years turning around a business that was initially challenged and we expect that he'll bring the same execution excellence to North America. Given the process of moving back to the U. S, and he lead both the Americas and EMEA regions, which are effectively 80% to 85% of our business. He has the wisdom and a healthy paranoia for operations, they're a key to success for a high growth company such as ours.
We're in excellent hands with him leading these important fees as we force continues to have the benefit of selling our best in class software. Just this quarter, our database as a service offering era was named 2018 product of the year by CRN. And for the 2nd year in a row, Gartner has recognized our platform as the leader in the market in its Magic Quadrant for HCI Systems. In fact, our software has been ranked as a top HCI solution by Gartner for the past 6 years across 2 different Magic Quadrant Reports. These achievements are based not just on the excellence of our engineering organization roles or commitment to providing our customers with unparalleled choice of platform, hypervisor and deployment model, and our industry leading customer support organization.
Our commitment to excellence in both our product and our customer success organization is clearly paid off and we are proud of the continued recognition in the industry. Additionally, we have seen several large new customers coming to us in the past couple of quarters after trying good enough competitive solutions. I'd like to highlight a few key wins from the quarter. We saw continued adoption of our products globally and across many verticals in the quarter, including a deal worth more than $5,000,000 within office within the or defense. This customer has a lifetime spend of more than $15,000,000 and continues to expand its investment in our software.
This customer has gone all in on AHV, our hypervisor, contributing to the record 40% adoption of our hypervisor this quarter. Another deal this quarter worth more than $5,000,000 was with a Global 50 American Multinational retailer. 3 large teams within this customer's organization have now standardized on our platform. This customer already has a lifetime spend of more than $10,000,000 in just two quarters. With many more projects in scope.
Our largest deal worth more than $5,000,000 with an American for profit operator for healthcare facilities. This competitive win against traditional 3 tier expands on an existing customer deployment to bring a new workload splunk onto the Nutanix platform. This particular deal is a great example of our ability to win trust in large accounts, one workload at a time. The first purchased our software through a field facility more than 2 years ago. The field operation was looking to streamline its IT infrastructure for production workloads, and chose our software amid an extremely competitive process.
Over time, our software now runs across its facilities and this customer has a lifetime spend of more than $20,000,000. We have seen this type of lifecycle progression with another of our large deals this quarter more than worth more than 5,000,000. With this customer, a Global 500 French Multinational Investment Bank And Financial Services company, we converted a small private cloud deployment 4 years ago into a lifetime spend of more than 15,000,000, more than 30,000 virtual machines running on our software globally. Expansion into new workflows like VDI. As this customer expands its workload mix, it has also begun evaluating solutions beyond our core offering and into the Essentials And Enterprise segments, which include Era, Calm, Team, and Xi IoT.
We're increasingly seeing customers looking not only to modernize their infrastructure with our core FCI offering, but also to take advantage of our new solutions deliver a true hybrid cloud experience. Within our own customer base, IT leaders are thoroughly evaluating and often purchasing our solutions that expand the reach of Nutanix Core, delivering new solutions, including our databases of service offering, our cloud cost control and governance platform, our DevOps platform, and our Edge Computing IoT service. A great example of this is a deal worth more than $1,000,000 with 1 of the large insurance companies in the world based in Italy. This Global 500 company is continuing to expand its adoption of our core SCI platform, but perhaps most notably This customer is also taking advantage of one of our essentials offerings, files to collapse the traditional file server silo into a pure software offering running as an app on the commodity server grid. Another example is with one of our Global 500 customers, an American Multinational Financial Services Corporation that has a lifetime spend of more than $5,000,000.
This customer is relying on our software that modernizes its data center infrastructure, using it to run server virtualization, desk stops and database workloads. It is also exploring services in addition to our Nutanix core. And as part of its $1,000,000 purchase in Q2 made a significant investment in Files, which was the largest Files purchase since the solution became generally available. This shift beyond core at CI is notable in the public sector as well. 1 of our largest deals in the quarter and the first with this customer worth more than 5,000,000 was with a service component command within the U.
S. Army. Using flow, our micro segmentation product within Nutanix Essentials, The customer is able to run a large scale farm on AHV and maintain strict isolation for workloads and networks. Ensuring that strict data classification requirements are followed and users can access information even on an untrusted network. This is our largest flow deal since we introduced the service in Q4 of fiscal 2018.
And we also had a great win with a British Multinational Contract food service company in the Global 1000 that purchased our Xi IoT solution to power an innovative machine learning driven computer vision project within its facilities. And this deal works $2,000,000, the customer will use Zai IoT, a product within our enterprise segment to build a solution that will allow a customer in a restaurant to proceed through checkout without any human interaction. Xi IoT is just one of our Xi cloud services offerings that show the promising start. Thry Leap, our Doctor service, which became generally available just 3 months ago, has already been adopted by several customers. In conclusion, this September will be ten years old.
In these last 9 plus years, we have sold more than $4,000,000,000 worth product and services built a proven product portfolio, then build a hungry and humble employee base captured the imagination of a trusting customer base and yet we're only a good company, both from good to great is a decade long journey, and that decade is about to begin. With that, I'll turn it over to Duston to provide more details in the quarter and guidance. Duston?
Thanks, Before we get into the other specific deals around our Q2 performance, let me first provide an overview on two items that we were particularly pleased with, in Q2, our recurring subscription business and large deals. We made great progress in Q2 with our recurring subscription business. Subscription billings accounted for 57% of total billings up from 51% in Q1 and additionally, subscription revenues now account for 47% of total revenue. In Q2, $57,000,000 in bookings were based on our new term based subscription licensing methodology. Up from $20,000,000 in Q1.
And almost 50% of the $57,000,000 came from existing customers who had previously purchased non portable licenses. In the quarter, we saw over 500 customers purchase term based licenses and approximately 40% came from large enterprises. We remain on track to have our recurring subscription business represents 70% to 75% of total billings in 3 to 5 quarters. We also executed well in closing large deals in Q2 specifically. We had a record number of deals $500,000 and a record number of deals greater than $5,000,000.
Large deals greater than $500,000 averaged $1,200,000, up from $1,000,000 in Q2 2018. About 1 third of our total Q2 bookings came from customers, booking deals greater than $1,000,000, almost 20% of our total large deals came from new customers. We had a record number of G2K customers transacting deals greater than $500,000. And almost 50% of our total G2K customer base transacted business with us in Q2 showing continued standardization, on our enterprise OS platform. Excluding our federal business, G2K customers accounted for over 40% of total bookings, with large G2K deals averaging approximately 1,600,000 in the quarter.
Now, move on to some other Q2 financial highlights. Revenue for the second quarter was $335,000,000, up 17% from a year ago and up 7% from the previous quarter and at the top end of our guidance of $325,000,000 to $335,000,000. Software and support revenue was $297,000,000 in Q2, up 42% from the year ago quarter and up 6% from the prior quarter. Total billings were $414,000,000 in the quarter, representing a 16% increase from the year ago quarter and up 8% from Q1. Software and support billings were $375,000,000, up 37% from the year ago quarter and up 7% from the prior quarter.
And the build to revenue ratio in Q2 was 1.23, slightly higher than the 1.22 last quarter. We continue to defer 3% from a year ago and up 11% from the previous quarter ending the quarter at $780,000,000. New customer bookings represented 25 percent of total bookings in the quarter, down from 35% in Q2 'eighteen, which included $112,000,000 deal. In Q2, our software and support bookings from our international regions were 49% of total software and support bookings, up from 46% in Q2 2018. Our strong international performance was driven by EMEA, In fact, the strong EMEA performance drove that region to a record 28 a record number of large deals greater than $1,000,000.
And we are pleased that the EMEA ramped rep productivity has increased 70% over the past six quarters from a low point in Q1 2018. Our non GAAP gross margin in Q2 was 76.8 percent versus 63.5% in the year ago quarter and 78.6% in the prior quarter, reflecting a slightly higher than expected hardware mix in Q2. And while the hardware buildings were within the 5% to 10% we guided, It was at the higher end of this range and above what we had planned for in Q2. Other cost of goods sold were also slightly higher than planned. Operating expenses were $297,000,000 slightly lower than our guidance range of $300,000,000 to $305,000,000 and fewer count additions accounted for most of this shortfall.
Our non GAAP net loss was $40,000,000 for the quarter or a loss of $0.23 per share. Now, a few balance sheet highlights, we closed the quarter with cash and short term investments of 966,000,000 up $1,000,000 from Q1. DSOs based on a straight average were 68 days, an improvement of 1 day from the last quarter. The weighted average DSO of 26 days in Q2, and we generated $38,000,000 cash from operations in Q2, which was positively impacted $17,000,000 of ESPP inflow. Free cash flow in the quarter was negative $4,000,000.
The performance was also slightly positively impacted by the 17,000,000 by an $18,000,000 tax payment related to moving our non US intellectual property back to the US. Nearly all of this $18,000,000 will be refunded within a 4 year period. Now turning to the guidance for the third quarter. And before getting into the line item detail, let me step back a bit and provide some additional context for our Q2 performance and our third quarter guidance. In Q2, while we were pleased with our progress with moving to a recurring subscription business, as well as with our large deals in EMEA performance, we were disappointed to miss our pipeline targets.
Generally speaking, our Q2 the quarters that should afford us to build backlog and that did not happen this year. As Steve discussed, at the beginning of the call, we recently identified some imbalances in our lead generation spending that were beginning to impact our sales pipeline. Lead generation spending is a key component to building pipeline which ultimately significantly impacts bookings, billings, 17, we had increased lead generation spend by 75% over the prior year. This increased drove strong pipeline generation in fiscal 2017 and fiscal 2018, as well as improved efficiencies within the lead generation spend during fiscal team. Encouraged by our overall company performance.
In fiscal 2018, we reallocated some of our lead generation spending to other priorities. As a result, there was a 4 quarter period from Q4 2017 to Q3 2018 that we basically kept lead generation spend flat. All while the company continued to perform quite well. Based on the lead generation spend efficiencies we experienced in FY18, We assumed further efficiencies would take place in FY19 and we again reallocated capital away from lead generation spend. During our planning process.
In Q2, we noticed a pattern that some of our lead generation efficiencies that we had planned for were not being realized. We began taking actions to reallocate capital back to lead generation spending, while at the same time dialing back on non sales hiring. We have continued these actions into Q3. Our quota carrying sales reps also contributed to pipeline build and our pipeline targets were further impacted by a shortage of sales reps in the first half of the fiscal year, resulting in an underspend by several $1,000,000. It's important to note that all this shifting of spend back to lead generation is not an insignificant amount.
The magnitude of this shift is in a few tens of 1,000,000. Although we started making this adjustment in Q2, we expected to take a couple of quarters to show meaningful results. In the meantime, we will double down on driving further business from within our large existing enterprise customer base, while the augmented lead generation spending works its way. Into the pipeline. This brings us to our guidance for Q3 where we expect significant impact from an imbalance in lead generation spending earlier in the year.
And slower than expected sales hiring. However, we believe that our actions to address these factors combined with better sales executions will drive improved pipeline build into Q4, which we expect to leave us in a solid position as we enter FY20. Turning to specific details of the guidance on a non GAAP basis, we expect, for Q3, we expect the following $360,000,000 $370,000,000, revenue between $290,000,000 $300,000,000 gross margins between 75% 76% operating expenses between $330,000,000 $340,000,000 and a per share loss of approximately $0.60 using weighted average shares of standing of $183,000,000. I'll finish up with a quick comment on our $3,000,000,000 FY 2021 software and support billing target as well as the rule of 40. And we have further analysis to perform.
However, based on the planned increase in lead generation spending, combined with the incremental growth, that we expect from license refreshes in new essentials and enterprise products, we remain encouraged by our growth potential into FY 'twenty and 'twenty one. And we'll provide additional detail and thoughts around our 3,000,000,000 billings target at our upcoming Investor Day on March 20th. And regarding the rule of 40, we will dip below our target score of 40 over the next couple tactical. And with that, operator, if you could now open the call up for questions, that'd be great. Thank you.
At this time, we will be conducting Your first question comes
from the line of Rod
Hall with Goldman Sachs. Rod, your line is open.
Yes, hi guys. Thanks for the question. I guess I wanted to go back to this lead generation issue as I'm sure you to get a few questions on it. I'd just ask, if you could give us a little bit more color on why that efficiency deteriorated so much in this past quarter? And maybe a little bit of an example of where these leads are coming from and have you changed the source of leads, anything like that?
And then I have a follow-up to that.
Yes, why don't I start, Rod, and then I'm sure De Rich will want to pitching here also. And, you know, let me just again kind of reiterate a few things that I had said, in the script and maybe a few more things. But if you back up again back to FY 2017 where we increased spending 75% year over year, effectively allowed us to build some pretty good backlog, pretty good pipeline in, in FY 2017 and into FY 2018. And then in 2018, we started to see some pretty good efficiencies within that spend. And we talked about efficiencies as how much pipeline and we build and ultimately how much bookings we get out of a demand dollar spent and we saw some pretty good efficiencies there in 2018.
Now looking back at it, we probably over rotated a bit to the existing customer base and large there where those efficiency dollars are easier to get and probably under spent a little bit on new customers, which those efficiencies are a little tougher to get on new customers. But the cost of the company was doing fine in FY18 and then we go into FY19. And, we have a lot of spending demands and a lot of pressure on spending and, and, a lot of people looking for leverage. And we made a decision at that point that we figured, those efficiencies would not only continue, but to increase in FY 2019. And we reallocated spending away from demand gen to a certain degree into headcount.
Yes. I think, you know, one other thing I'll also add to this is that, you know, it's like, building this business is like building a software. There's go to market. It's like an operating system And things emerge like in the last 3 months, we saw the aspect of the business around how we needed to have actually spent on demand gen in 2018 to have made these new customers as existing customers of 2019. And as you know from the last 2 years of a lot of our go to market has been around making our existing customers even more successful.
And it camouflaged some of the things that we needed to do in terms of adding to the cohort of existing every year so that next year you can go reap that customer base itself.
So we took some action in December and we reallocated dollars in December. We did the same thing in January, and we're doing the the same thing and now in Q3 and we'll repeat that in Q4 reallocating more dollars to demand gen and some away from non sale hiring.
Okay. Okay. And then my follow-up to that. Thanks for that. And I wanted to I guess, follow-up and see NetApp called out this weakness in January.
And, I'm wondering if you'd if there's any possibility in your mind that it's this lead generation's efficiency as you perceive it might be due to external factors like competition or maybe demand disruption as a result of the trade and the other issues, the government shutdown, etcetera. If you can just think that there's any external forces that might be affecting what you're seeing?
Yes. I mean, obviously, there are things that we don't know that we don't know, but, based on everything that we analyze in this business, you know, we first look internally. And, you know, it's about inputs and outputs and we ended up focusing too much in outputs, in 'eighteen based on what we were getting from our existing So we went back and did some first principles thinking to say, Hey, why was 'seventeen, like that? Because 'sixteen, we had slowed down quite a bit in demand spending too because those 3 quarters of, macro issues with China and oil crisis and Brexit and everything. So they was a slow year for us.
And then we woke up in 2017 and said, we got to do this, thing around demand as well. And that really helped us in 20172018. So right now, we are really, thinking about this as an internal issue. I mean, we've looked at our win rates closely and anything, they've actually had a steady, a little bit of an uptick. Our pipeline conversion rates have actually stayed pretty steady.
We look at our global 2000 customer base and they continue to buy. This is a record quarter for us in terms of a number of $1,000,000 deals, number of $5,000,000 deals, number of more than $500,000 deal. So many of those things actually point in the direction of internal stuff as opposed to external competition. I mean, I've talked about this forever on this call and to pretty much anybody who's willing to hear there are a few things in competitive stuff that have that change every year. I mean, and so there's a give and take that goes on competitively speaking, like, If you think about our, you know, competitive landscape, obviously there is the public cloud.
There's a need to think about the hybrid cloud. There's optics for CapEx stuff that everybody is thinking about. And those are new things in the last, 2 years. But then, there are things that we also got along the way. Like, our product is 10x better than 3 years ago.
We used to run on 1 or 2 workloads 4 years ago. Now we run pretty much every workload. We used to run on one server 4 years ago. Now we run on a multitude of servers and we have all these different software only form factors and subscription form factors. We have a much bigger customer base than 3, 4 years ago.
Our repeat business is way better than 3, 4 years ago. The brand is bigger. Gartner Magic Quadrant has been new in the last couple of years. We used to have Vblock and flexpod 2, 3 years ago, and that's been totally dismantled. Our portfolio of the product is much bigger.
And so when you look at all these things, you're like, well, you get some and you give some, and competitively so I think the waxing and waning of a few things one way or the other goes on all the time, actually.
I think ultimately, Rod, Bob, let me squeeze too hard squeezed too hard on lead generation spend and we shouldn't have done that and we've corrected it.
Great. Okay, guys. Thank you.
Your next question comes from the line of Matt Hedberg with RBC Capital Markets. Matt, your line is open.
Great, thanks. I want to dig in a little bit more on the sort of the questions that were just asked. I'm curious, what areas did you reallocate capital 2 versus lead gen? And is the plan sort of beyond this Q3 to increase the overall level of spending or is it just reallocating back? And then maybe secondarily, is this primarily a U.
S. Issue given your comments on EMEA and the sales commentary as well, the sales head commentary?
So I'll actually take the lateral question and Dustonie can take the first one. So EMEA is obviously probably 12 months behind the U. S. And it reaped the existing customer base really well and continue to do so in this next 6 to 9 months. But they would have started to see the effects as well probably in the 12 months.
America is 12 months ahead. They reap the benefits of existing customers over the course of the last year as well. But obviously, there was execution stuff that, EMEA did well as well under Chris's leadership, and that's why we're giving him both Americas and EMEA as well. But all in all, I think, I would say that the spend issue was a global issue for us across the board between EMEA, APAC and U. S.
Itself.
No, on the expenses, where do we reallocate clearly to to headcount, a lot went to engineering, some new products and things like that. And if you look at the expenses you know, quarter over quarter now, we did $297,000,000 in Q2. We've guided, to threethirty, 3.40 in and in Q3 here, you know, almost 75% of the expense increase quarter over quarter projected. Is, is in the run rate effectively. And, there's not a whole lot that we can do about that.
We expect the top line to be bigger it would have absorbed that spending easily. And then the only real, we've added a little headcount in the current quarter here and we've upped a lead generation spend in the quarter. But I think if you fast forward to Q4, Obviously, we're just guiding a quarter at time at this point, but, you won't see a similar increase in expenses from from 3 to 4 as you did from 2 to are we projecting from 2 to 3.
That's helpful. And then, and I assume we might get into more at Analyst Day, but I'm curious looking, I guess, a little longer term here, when you think about this move from non portable to subscription revenue, I'm curious, it seems like you're having some success there. Can you help us with sort of the puts and takes for a customer as well as yourself the unit economics of that decision? Because it seems like that's sort of critical to this subscription mix that you sort of reiterated 70%, 75%.
Yes, I think on the customer front, it's all about flexibility and choice, because imagine, in the next 12, 18 months, if there's a recession and there's macro issues to deal with, we can at least go and start with a 1 year subscription, a 1 year term with these folks that we could not have done without having, the 1 year entitlement itself. So getting a foot in the door when the purse strings are tight, think it's a great way to get there. At some point, Xi Leap, for example, can do monthly subscription and quarterly subscription and all those things are now up for grabs, which is basically the, sort of, what cloud is all about, it's like, factual consumption down to the month, if possible. I think in the spectrum, on premise still people are buying 100 k at a time. So it looks like 1 year terms are good enough.
But over time, I think as things actually get tougher because of a bad macro, I think we'll open us up for getting foot in the door with many customers. Many of the people are actually obviously looking at OpEx versus CapEx. It gives us flexibility on OpEx versus CapEx like federal in the last couple of years, especially because of these continuing resolutions, the CRs, many of the budgets are only flowing because of TNOD, I mean, sorry, the O and M spend, which is operation maintenance stuff. So subscription helps there as well. So it just gives us a lot of flexibility in many which ways and then can we can go back to the customers when it's time to refresh and actually have a better discussion.
It gives us better predictability and forecasting as well.
Thanks guys.
Your next question comes from the line of Alex Kurtz with KeyBanc Capital Markets. Alex, your line is open.
Yeah, thanks guys. A quick comment than the question. I would say giving Chris's strong reputation in the industry as time at EMC. I think investors could really benefit from hearing from him at the analyst event in not, maybe on the next earnings call. He has a lot of perspective in the industry and I think it would be helpful to kind of have him weigh in on sort of these changes that we're seeing in the marketplace.
And internally within the sales organization. My question, Dustin, is I think historically we've talked about rep productivity and so the historical hires and the upside opportunity from reps getting to fuller productivity. I didn't really hear you talk about that today. That's always been a kind of repetitive view and narrative from the team. So could you comment on what that looks like and how this sort of played into this change in bookings growth?
Yes. Again, we, because we've got a weaker quarters 1 and 3 and 2 and 4. We will always look at rep productivity on a rolling 6 month basis. So on a rolling 6 month basis, end in Q2 here, productivity, and we always look at it on a ramped rep basis, obviously. EMEA ramped productivity went up in the quarter.
Apex, APAC ramped rep productivity went up a little bit in the quarter. And, North America, ex Fed came down in the quarter.
Yeah, by the way, one thing I would also like to add is that productivity is still a derived variable, Alex. It's not the real input. The inputs are, salespeople and pipeline spend, the demand gen spend that we about as well.
Okay. Thank you.
Your next question comes from the line of
I know that lead gen is going to dominate the conversation here, but I wanted to understand a little bit more about whether you think number 1, you may have over rotated a little bit much to the, too much to the large enterprise and also whether you think you took too much on in terms of new products in 2018, which may have affected, the demand gen just from the standpoint of maybe the sales force and the channel being a little bit confused with all of these new products?
Yes, I think on the thanks Jason for the for the questions. On the first one, it does camouflage stuff. And the fact that we had large deals and large customers it does come in the way of thinking. So now it's looking back. We are running at high velocity.
I wish we didn't have to think about this as an afterthought, but, it does come up. And, I think how we go and really segment commercial select and look at, you know, the top 12,000 customers of America, not just the top 3000, 5000. I think those things have been things that we have looked at in the last 3 to 6 months. But before I get to the product, there's people also probably will realize that in the last 18 months, this company has gone through 2 big transformations. And our sales force has gone through now.
So in the last 18 months, they've had a big payload of transformation. And, it probably does, count towards simple things like hiring and stuff like that, they're like, man, it's a big change. So I think how we do a better job of absorbing all this stuff, while we become a software company, while we become a subscription company, while we become a cloud company, think does come up. On the product portfolio, yeah, I mean, you know, obviously, I'm a big fan of Andy Grove. In the way he wrote the 2 chapters in the book, let chaos reign and then reign in chaos.
So we let chaos reign in the first half of twenty eighteen with the product portfolio in terms of lack of crisp messaging. And then obviously when we realized that we had to do a better job of messaging and classification and things of that nature. I think the core essentials enterprise has been a has been a great sort of storytelling methodology for everybody. And, people need to realize that they can just sell things because Beam is a thing and IoT is a thing and Calm is a thing, but they have to really think about the customer journey and really empathize on behalf of the customer to say, look, start with core, then essentials, then enterprise. So I think it's helped a lot in the last 4, 5 months.
But, yeah, it comes up. We are a high velocity company and sometimes, we let chaos rain and then we go and rain in the chaos. But I think the most important sort of, at least in my head is how our sales force has actually gone through 2 big transformations in the last 18, 24 months.
And then one quick follow-up. Do you get a sense at all, Dheeraj, whether the Amazon outpost announcement and just the, the hybrid cloud story overall has impacted demand generation, just as customers sort of maybe pause and think about what they're going to do and look at the options, etcetera, whereas that didn't really exist a year ago.
Yes. I mean, it's too far fetched for us to look at our data in terms of our opportunities created. Right now, we are doing 1st principle thinking, which is input, output. What was the input to the system and what are the intermediate outputs and what's the final output. And in that sense, I think we are still blaming ourselves more than looking at things that could be 3, 4 orders out honestly, again, and maybe because I have a cognitive bias towards this stuff, I feel like it's great for Amazon to say cloud is everywhere.
Output needs to come on prem, because then we don't have to have people saying, but cloud is all about renting and it only is off prem and things like that. Think the market is going to become bigger once outposts is there. And then it's going to be about, multi cloud and flexibility and choice and running on multiple servers and all sorts of things. And Amazon will also have to realize that miniaturizing and atomizing a cloud is actually harder than anything else. And Intel realized this with, arm and low power processors and things of that nature.
So I think, this market is not given on a platter to them. I think we'll actually we would love for cloud to be dispersed and distributed and in many, many, many more regions of the world than just 100 data centers actually.
Your next question comes from the line of Katie Huberty with Morgan Stanley. Katie, your line is open.
Thank you. Justin, can you give us some clarity as to how much backlog was down year on year exiting the 2nd quarter and And which quarter do you think you can get backlog back to growth?
And then I have a follow-up.
Yes, I don't want to get into specific details. Again, usually we we build backlog in Q2, we took a little down in the quarter. And, as a reflection of not having enough pipeline generated in the quarter. I would hope obviously that the Q3 guidance affords us the ability to start that path in Q3.
Okay. And diaraj, 21 percent of customers are buying software beyond the core. How long do you think it takes to get that to 50% or something more significant that would message that Nutanix isn't an HCI company anymore. It's a true cloud software company?
Yes, thanks for the question, Katie. I mean, if you look at AHV, which we introduced almost 4 years ago. So it took 4 years to get to 40%. And, one good thing, they have a good track record for introducing products and then doubling down on them and doing a good job and I think that what we did with HV, what we're doing with files, what we're doing with all these different products, they've probably gone through their 1st year. In the next 2 to 3 years, and especially talking about 2021, we definitely feel like getting to 40%, 50% would not be would not be unachievable.
Now the important thing is how we don't just share shift from core to essentials in enterprise because it's relatively easy to just share shift and say, look, we can account this as essentials and account that as enterprise, but how do we go create new earth is a hard problem and most companies who are still growing need to find them to be growth engines rather than shifting it from the left pocket to the right pocket actually. So that's the challenge that we have upon us and we have to really go and do a good job of creating new earth.
Thank you. That's helpful. Your next question comes from the line of Aaron Rakers with Wells Fargo. Aaron, your line is open.
Yeah. Thanks, for taking the question. You know, obviously, on the lead generation side, I want to go back to, you know, if you were to look at your breakdown between existing and new customers, how would you characterize the challenges that you've had in lead generation, over this period kind of a reset? Is it more gaining the new customer momentum or is it have you seen it show up also in your kind of repeat business at existing customers And really what I'm trying to get at is, how Dustin has your has your kind of assumptions around the 3,000,000,000 billings number changed relative to what you provided at the Analyst Day back in, back in last March?
Yes, I mean, just the run, we'll show you, actually, to you, Aaron, the assumptions that we made relative to the 3,000,000,000 back a year ago now as far as repeat purchases, average ASP for new customers, the cohorts and stuff like that. So I mean, we'll go back in a few weeks here, show you, what we had suggested that might look like in a year later after another year of history, go compare what we told you. And you know, there's nothing there that, off, you know, you got puts and takes, but there's nothing real different from that perspective. And, you know, relative to the $3,000,000,000, I made some comments there, but, you know, effectively, we probably pushed things a quarter or 2. And, I think the good news is, we've got, you know, a big refresh, piece that we really haven't too much about that there's a lot of that entitlement, if you will, in FY 2021.
So we'll show you what that looks like. We haven't talked much about the potential of Essentials And Enterprise growth there. We'll show you some potentials there. But, yeah, I mean, we'll be pretty open far as what we think there. And ultimately, we're probably off a quarter or 2, maybe.
Okay. And then as a quick follow-up, just kind of curious on headcount investment side, as first of all, how short do you think you've been in terms of headcount hiring? And just remind us again, how long it takes to see those investments once they come in and turn to or what's your views on getting to the right productivity levels on those new hires?
Yes, on the new hires, again, depending on what type of hire it is, it varies anywhere from four quarters or an enterprise or game from 6 to potentially 8 quarters depending on the scale of the customer they're going after there. So that's kind of the range. That hasn't changed much, from that perspective.
The volume of the hires are still commercial select and the territory guy correct. Enterprise and GAMS are obviously not that many. And think in terms of as is mentioning before as well that our sales force has gone through a lot in the last 2 years and there's a little bit of sales prioritization issue, but also to do it in a way that is, that is, you know, empathetic to them about, about subscription, softer only segmentation, all these things. There's some indirect consequences of the lower marketing spend on how they actually received, new heads versus existing heads. And also there was some calendar year end hiring seasonality well that we have not taken into consideration.
Many salespeople actually wait till January. So I think we probably will have a back end loaded hiring schedule.
Your next question comes from the line
Hi, thank you. Duston, your commentary suggests you might have about six quarters of under spending in this lead generation. Element. Can you talk about the cumulative amount of under spent sounded like tens of 1,000,000, but can you be a little more specific and And how fast can you normalize that spend? And does revenue reacceleration just take as long as is the time when you redeployed into this?
And I have a follow-up.
Oh, certainly not four quarters. No. I mean, we made a decision back then based on again a efficiencies and how the company was doing in general, that, ultimately, we kept it flat there, but the spending going forward, we said in a couple few tens of 1,000,000, so we've allocated, call it, 20 ish plus or minus there. $1,000,000 back to lead gen, and we'll continue to monitor that to make sure that's enough. But that will, I mean, there's massive focus as you might expect throughout the company on this.
As Dheeraj mentioned, we're seeing some early signs there. It takes a while to flush through the funnel. And but, you know, we would expect to see, you know, some pretty good progress going into Q4 and then hopefully setting us up into, into FY 'twenty to have a pretty good year. The cumulative amount, I don't know exactly what you mean there. We under spend, but we don't need to obviously increase the spend by history of what we've underspent.
It's not that kind of a spend profile.
Okay. Thanks, Austin. And correct me if I'm misstating this, but when you say that some shift went from lead gen to headcount, does this mean that your longer term OpEx structure is just structurally higher and Can you also comment perhaps about the customer acquisition cost? Should that be higher than what we've calibrated to over the past couple of years? Thank you.
I think the lead generation spend that we're talking about in the scheme of things for a company that just spent $300,000,000 a quarter isn't a massive amount. That's another thing that we hope to show you at investor day is effectively lifetime value of customer, the cost of acquisition of customer. And I think we look pretty good from that perspective. So, maybe in the short term, we get a little blip here. But again, depending on the growth profile and the faster we grow, the more we're going to spend, but think anything has been meaningfully shifted one way or another.
Okay. Thank you.
Your next question comes from the line of Jack Andrews with Needham. Jack, your line is open.
Good afternoon. Thanks for taking my question. I was wondering if you could drill down a little bit more on the specific tactical marketing spending that you're talking about or examples of what exactly do you mean by spending on lead generation? Because You mentioned that the product is 10x better than it was a few years ago. You obviously have a much higher customer base.
So I'm just wondering, are you essentially going to be rolling out similar playbook that was working a few years ago? Or do you need to change what is actually happening from a tactical perspective around this initiative?
Yes, I think it starts with, as I said, 2 simple imports. It's time and money and time is what Salesforce actually puts and money is what we give them to go and do, all sorts of events and how do you set up meetings. So we start looking at these different tiers of the funnel starting from marketing qualified leads to meetings set up, to opportunities created, to things below that in the funnel itself. And in that sense, I don't think the methodology has changed. It's just that the input, which is the most basic input is dollars.
And that has there's a certain formula to that how those dollars convert to I know, leads and to meetings and to opportunities and things of that nature. So I think we are dispersing a lot of this stuff across the world and like 17 different regions of the world and it's very similar to what we did almost 18 months ago.
Got it. Thanks for your perspective.
Your next question comes from the line of John DiFucci with Jefferies. John, your line is open. Hi, this is Julia Carl on for John DiFucci. I was just wondering you had been touching on retention rate previously, but you didn't touch on it here. Today.
Did anything significant happen with retention rate?
Yes, it's a great question. We probably should have mentioned that. After we put that in the in the investor deck last quarter. I think we did ourselves a disservice. We showed a retention rate of roughly 90%.
But we did that on a cumulative basis and we should have been doing it on an annual basis like everybody else was doing it. So again, we'll roll that out at investor day. It's much better than the 90%. So, but we'll just, we'll show you that in a few weeks.
Okay. Thank you.
Your next question comes from the line of Mark Murphy with JP Morgan. Mark, your line is open.
Hi. This is Adam Berger on behalf of Mark Murphy. Aside from the huge deal with the Department of Defense, did you guys see any material impact due to the long government shutdown this past quarter? Thank you.
Yes, I think DOD was, still funded. And in is funded was funded. It was a civilian and obviously, you know, civilian, a lot of the stuff, was up for grabs. And I think the thing actually, the government shutdown was, was kind of completed a couple of days or a few days before the quarter closed. But And apart from $15,000,000 deal, I don't think we actually saw an effect from Civilian.
Civilian was funded, we probably could have done a little better, but not meaningful.
Awesome. Cool. Thank you.
Our final question for today comes from the line of Simon Leopold with Raymond James. Simon, your line is open.
Hi, guys. This is Victor Chiu in for Simon. Can we isolate the impact to results relatively to lead generation, meaning if you hadn't reduced the lead generation allocation, how confident are you that you could have driven results and you had a consensus expect of like the 2020 percentage year over year growth?
I think both sales hiring and lead generation were the 2 inputs that we were shy off and most of it in an eighty-twenty kind of argument, I think 80% of it can be contributed to these 2 actually. 20% is usually related to better sales execution with the same inputs could we have derived better outputs I think Americas could have done better there as well.
Have you seen any changes in the competitive landscape or secular demand? I know Dell reported results and I haven't had a chance to weigh in on there yet, but I know HCI is an area that they continue to focus on. So is there any changes in the embedded landscape?
Not really. I mean, obviously in the last 18 months, our relationship with them has also evolved. Now we meet in the channel And, you know, our products, you know, look really, really good. I mean, I can tell you that, the few things that feel proud about as being competitive now. Obviously, they're also going and cannibalizing their existing storage business, which comes in the way of things like gross margin and such for them.
But the more they actually go ship VxRail, the better it is for us because we need like a lot more marketing dollars to be spent on market enablement and education than we can do just on our own.
Okay, great. Thank you.
This concludes today's conference call. The patient. You may now disconnect.